Meta Tags Explained
Source: https://www.youtube.com/watch?v=ClXTdjsXKFU&t=37s
- SEO is the art of persuading search engines to recommend your content to their users as the best solution to their problem.
- In order to collect information on web pages, search engine bots "crawl" sites to create an index. You can think of the Worldwide Web a bit like a spider web -- the bots (or spiders in this example) travel from page to page by links.
- Once the bots get this information, an index is created. Search engine algorithms then review the index based on hundreds of ranking factors to determine which pages should appear where on the search engine results pages (SERPs) when users type in a specific query.
- Keep in mind that this isn't a "set it and forget it" type of process -- search engine optimization, after all, focuses heavily on optimizing pages. This means keeping your content up to date, adding information to target relevant keywords, gaining relevant backlinks to your site, and much more.
- Now that you have a well-designed portfolio website, you’ll want to show it off to the World Wide Web. In order to do that well, you’ll want to add Meta tags that will help search engines rate your site within their search results.
- You’ll need to create the following information:
- Title to your page (if you haven’t already) to a name that is unique and appropriate
- Description to your page that is unique and concise. The description will appear after the page title in the search engine results page.
- Add this code to <head>. Keep in mind that there should be more code visible within the <head> and </head> tags that you have added from previous steps.
<head> <title>justAjar Design Press</title> <meta name="description" content="justAjar Design + Press is a design studio and letterpress shop based out of Marietta, Ohio. They do everything from web design and logos, to custom printing on their antique press." /> <!--Closing Search Engine MetaTags--> </head>
What is Search Engine Optimization (SEO)
Search Engine Optimization (SEO) refers to the process of improving your site's organic traffic and ranking on search engines such as Google, Bing, and other search engines.
What is a Meta tag?
Meta tags are snippets of text that describe a page’s content. The meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
