To achieve good results, the image plays a fundamental role. Therefore, hiring a graphic designer is essential for anyone who wants to make a good impression on social media or website visitors.
A well-made image is a key factor in any marketing strategy. After all, it manages to attract people through visual attention. This refers to the stimuli that the brain receives when people see something.
That way, it's easier to understand the importance of appearance to attract customers to your business. Therefore, in order for your website, your social networks and your publications to look more professional, you need to hire a graphic designer.
If this is the professional you need, then continue reading this article! Here, you will know where to find it, how much it costs and how to choose a good professional.
What is the role of a graphic designer?
O graphic designer is the professional responsible for the visual identity of a company. Its function is to ensure the recognition and notoriety of a brand through the visual.
That is, he creates arts, visual concepts and graphic projects for the digital and printed media. This shows the importance of having a professional in the area in a company.
After all, the graphic designer embraces all the visual communication of a business to create a solid and trusting relationship with its consumers. Therefore, the choice of the right colors and the arrangement of words and objects in the image make all the difference.
In which areas can the graphic designer work?
A graphic designer can work on several fronts, such as:
- visual identity
- marketing and advertising
- social media
- product design
- UI
- Editorial
Therefore, to hire a graphic designer, you need to know, first, what you need for your company.
See a little about the areas that this professional can work in!
1. Visual identity
The visual identity is what will make your client remember your company. That is, it is the relationship between an enterprise or organization with the public.
It is formed by visual and graphic elements, such as logos, graphics, colors, typography, naming and slogan. In addition, it also includes values, mission and principles. All these elements bring a business to life in the labor market.
In other words, the visual identity is responsible for making the brand known and remembered in decision-making and purchase moments.
In this sense, a visual identity graphic designer is responsible for logo creation, choice of color palette and typography. In addition, it selects the images that best represent the company.
2. Marketing and advertising
As Marketing strategies are critical to a company's success., and the graphic designer plays an important role.
That's because the images are what draw attention at the first moment. A billboard, for example, needs to be attractive. After all, people pass them quickly and do not have time to calmly analyze.
Therefore, it is essential that it attracts attention so that the brand is seen and achieves its objective. That's why you need a graphic designer.
In the area of marketing and advertising, the professional can produce:
- infographics
- advertisements in newspapers and magazines
- vehicle stickers
- outdoors
- banner
- posters
- postcards and flyers
Social media
As social networks are an important tool in any business marketing strategy. After all, they receive hits from millions of people daily.
However, every network has an audience. Therefore, it is necessary to deliver content and digital parts specific to each. The person responsible for the visual creation of the publications is the graphic designer.
He is the one who conveys the values and visual identity of companies through images. As with any other means of communication, well-made art on social media can capture the attention of your audience.
4. Product Design
Also called Product Design, it is the area of creating a digital and physical product. Here, the professional participates in the whole process, becoming a kind of manager.
When hiring a graphic designer to work in this area, he needs to understand other areas of design. The main ones are UX, UI and visual design.
5. User interface
This is also an area in which the graphic designer works, being one of the most important. This is because it works the user's means of interaction with a software, device or application.
Therefore, a UI designer can participate in the creation of applications for computers or cell phones, games, websites, among others. His role is to make this interaction more user-friendly and user-friendly.
6. Editorial
When we talk about editorial graphic design, we mean long-form pieces that communicate with people through public distribution.
That is, newspapers, books, catalogs and magazines. With the growth of digital publications, the graphic designer works on the creation of layouts and arts that accompany the works.
How to hire graphic designer?
You can hire a graphic designer through remote professional platforms freelancers, directly on their own websites or social networks.
Next, we separate some possibilities!
Hire a graphic designer on freelance remote professional platforms
Some of the platforms where you can hire a freelance graphic designer are:
- Crowd
- Marfin
- Workana
- creators.llc
- 99 Freelas.
Currently, there are millions of professional service providers registered on these platforms. Therefore, they are an excellent tool for you to find a graphic designer.
Next, let's talk a little about each one of them!
1. Crowd
A Crowd is a platform that has a base of more than 20 freelancers specializing in technology and marketing. The aim is to offer professionals to speed up the development of their clients' projects.
To find the best freelancers, Crowd curates to understand needs and pre-select professionals. After that, together, the platform and the client define the freelancer who will work on the project.
At this stage, the contractor can interview candidates to choose the one that best fits the job. Finally, Crowd connects the client to the freelancer and a specialist on the platform to speed up the project.
Need to hire a graphic designer quickly and safely? Request your quote here.
2. Ivory
Marfin is a platform that works with on-demand marketing projects. It offers services of:
- content
- design
- ads/ads
- video
- automation
- SEO
- website
- social networks
- text for posts
- monthly planning
Currently, Marfin has more than 1.600 active professionals, 600 registered companies and 4.200 open projects.
There are some ways to hire graphic design or other professionals on the platform. Are they:
- On-demand: services with closed scope and price to promote clarity and agility in contracting.
- Select: the platform selects the best professionals after registering the project.
- Squads: the selected professionals work exclusively for the client.
- Marketplace: the client chooses the professional he wants to hire, through portfolios published on the platform.
- Studios: video production for companies.
- Premium: subscription mode that offers discounts for on-demand, select and squads.
3. Workana
Workana is a platform that has more than 2 million registered professionals. In addition, it offers occasional jobs in various areas.
To hire a graphic designer on the platform, just register your project. After this step, the freelancers themselves send their proposals and you make the selection.
In it, payment is made as soon as the job proposal is accepted. The value is stored in the system and is only released when you inform that you have received the material as agreed with the freelancer.
4. Creators.llc
Creators.llc is a platform that offers curation services, just like Crowd does. Freelancers are selected based on their main skill and 5 other secondary skills.
Therefore, based on the client's needs to hire a graphic designer, the platform will provide the most suitable profiles. With that, he makes the selection and starts to have direct contact with the one that best fits the proposal.
5 Freelas
99Freelas works along the same lines as Workana. That is, the client publishes the project to a base of more than 1 million registered freelancers.
After this stage, the professionals send their proposals to participate in the selection. Payment is made as soon as the agreement is closed and is only released after the delivery of the work.
Hire a graphic designer directly on your own websites or social networks
Another way to hire a graphic designer is through an active search on Google or social networks such as LinkedIn, Instagram, Facebook or YouTube.
Furthermore, there are also sites to hire professionals for CLT vacancies. Check out some below!
- vacancies.com.br: is the biggest career site in Brazil. There are more than 3 companies from various segments with registered vacancies. In addition, there are about 17 million professionals registered on the site.
- catho: Works like a job listing. It is a site that also promotes the connection between companies and candidates looking for new opportunities in the job market.
- Infojobs: is a company that offers tools to manage and facilitate selection processes. It has the largest active candidate base in the country.
How much does a graphic designer charge for their services?
The amounts charged by a graphic designer will depend on the type of contract (freelance or CLT) and work. In addition, experience and niche also count.
Thus, according to the Vagas website, the average salary for this professional when hiring as a CLT is around R$ 2.000. The minimum amount reported was BRL 1.381 and the maximum amount was BRL 3.
In the CNPJ model, the freelance graphic designer can charge a minimum amount of BRL 1.272. This will depend on your experience and type of work.
As a reminder, this professional is responsible for:
- define the visual identity of companies
- create logos
- develop advertising pieces
- develop the visual part of blogs and websites
- layout newspapers, magazines, pamphlets and books
What are the important points about these professionals?
Before hiring a graphic designer, you need to pay attention to some important points:
- Give preference to a graphic designer who has an established process for producing the deliverable. After all, good results are only achieved with serious and dedicated professionals.
- Graphic designers generally prefer to work independently. That is, it is present in platforms for freelancers.
- There are professionals who like to join remote marketing or technology teams or squads.
- Because he is in high demand, this professional may have a schedule for new clients between 1 and 6 months.
Success story in hiring a graphic designer: agility to take advantage of the World Cup buzz and sell products
In the 2018 World Cup, Centauro had the objective of taking advantage of the competition's buzz to increase its sales.
As a sports company, it decided to produce t-shirt prints with phrases inspired by plays made during the tournament. Faced with the complexity of the challenge, Centauro needed help to get the idea off the ground.
With a specialized designer, the Crowd contributed to the creation of prints, with the speed that the project needed. After all, games were held almost daily.
To achieve this goal, phrases were written during or shortly after the end of matches. The shirts were made available for sale on the website, minutes after the end of the games.
It was possible to create creative t-shirts for World Cup fans quickly. The result was positive and was highlighted in the Brazilian press. See the full case here.
As you've seen, it's not difficult to hire a graphic designer for the job you need. To do this, just choose the modality (freelance or CLT) and perform the tasks.
You can start looking for this professional right now. Get in touch with us and make your budget!
