Norma (supermarket)

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Norma Warenhandels-GmbH
Company typeGmbH
IndustryRetail (grocery)
Founded1960s
HeadquartersFürth, Germany
ProductsMainly own brand, with a few larger and regional brands
Revenueabout 6 billion Euro
Total assets914,493,344 Euro (2017) Edit this on Wikidata
Number of employees
14,679 (2017) Edit this on Wikidata
Websitewww.norma-online.de

Norma is a food discount store with more than 1,300 stores in Germany, France, the Czech Republic and Austria. The stores are appearing as Norma and Norma-Rodi, as Norma has acquired the company Rodi.[1]

Company[edit]

In 1921, the family company George Roth in Fürth, Germany, was founded.[2] Out of this company, in the 1960s, the first Norma store opened in the south of Germany. Since the end of the 1980s, Norma has developed from a regional discount store to an international company. On April 5, 2010 the company owner Manfred Georg Roth died.[3] The company is managed by a dual leadership consisting of Gerd Köber and Robert Tjón.[4] In December 2011, the general partner changed its legal form from a GmbH to a foundation based in Fürth. The limited partnership was then renamed Norma Lebensmittelfilialbetrieb Stiftung & Co. KG. Another foundation was set up to manage the real estate holdings.

Concept[edit]

In common with other large German discount supermarket chains such as Aldi and Lidl, Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.

External links[edit]

Wikimedia Commons has media related to Norma (supermarket).

References[edit]

  1. ^ "Das Herz von Norma schlägt in Mittelfranken". www.nordbayern.de. Retrieved 2022-05-01.
  2. ^ K”hler, Corinna (2009). Handelsmarken von Discountern: Konzepte und Strategien (in German). Igel Verlag. ISBN 978-3-86815-112-1.
  3. ^ "Norma-Chef Roth ist tot". www.nordbayern.de. Retrieved 2022-05-01.
  4. ^ "Discounter: Neue Doppelspitze für Norma". www.handelsblatt.com (in German). Retrieved 2022-05-01.
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