ITF harnesses the power of love for Blumarine Innamorata

ITF’s new feminine fragrance, Blumarine Innamorata


Italian company ITF will present the latest Blumarine fragrance, called Blumarine Innamorata, at next month’s TFWA Asia Pacific exhibition, in Singapore. The scent is being launched this month.

As its name suggests, the fragrance was created for a woman in love, and aims to capture the magic moment of falling in love. “I found my inspiration in the first stage of love: falling in love”¦when you look at the world and realise no-one could take the place of the person you’re in love with, because no-one would be the same as her, the same as her perfume,” explained Blumarine fashion designer Anna Molinari.

The juice, composed by Sophie Labbé and Olivier Polge, is a floral oriental. It opens on notes of bergamot, mandarin and passion fruit, building to a heart of ylang ylang, magnolia, frangipane and grapefruit flower. The base blends benzoin and musk.

The fragrance flacon was designed by Thierry De Baschmakoff. The faceted crystal bottle sits atop a circular base, and features accents of gold and platinum. The top edge of the bottle, and the outer carton, sports a floral lace motif, in a nod to Blumarine fashion.

Blumarine Innamorata is available as a 30ml, 50ml and 100ml edp, a 200ml body cream, a 200ml body lotion, a 200ml bath gel and a 100ml deo spray.

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