Federico Mangiò’s Post

News from #research! In this article, freshly accepted for publication on the Journal of Business Research, we contribute to offer a more dynamic stakeholder perspective of family business brands, unpacking the role that journalists play in the co-creation of FBB meanings. Through a mixed method design combining text-mining and grounded theorizing, we explain the mechanisms through which journalists co-create both intended and unintended FBB meanings, that reflect family firms’ careful management through planned communication, but that can also escape such management altogether. Thus, we show that those scripting and narrating strategies that very often underpin FBB's competitive advantage are not a prerogative of family business alone. After all, "that's the press, baby, and there's nothing you can do about it!" ..or maybe there is! Marco Mismetti Elena Lissana Daniela Andreini, PhD