Agency A-to-Z - Haymarket Media Group
Agency A-to-Z - Haymarket Media Group
Agency A-to-Z - Haymarket Media Group
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<strong>Agency</strong> A-<strong>to</strong>-Z<br />
The indispensable guide <strong>to</strong> healthcare agencies, including contact details, rosters, wins, losses and<br />
examples of creative work. Firms submitted their own data as part of MM&M’s annual agency review.<br />
5MetaCom<br />
630 W. Carmel Drive, Suite 180, Carmel, IN 46032<br />
Phone: 317-580-7540<br />
E-mail: mail@5metacom.com • Web: www.5metacom.com<br />
Founded: 1977<br />
Officers: Chris Wirthwein, President & CEO; Mark Duffin, CFO; Eric DeWitt, VP<br />
Business Services.<br />
Healthcare accounts: Roche Diagnostics: gobal diabetes care, molecular diagnostics, patient<br />
point-of-care diagnostics, centralized labora<strong>to</strong>ry diagnostics; Honeywell Specialty Chemicals.<br />
Services: Celebrating 30 years as a full-service advertising and public relations agency,<br />
5MetaCom specializes in advertising for technical and scientific products.<br />
AbelsonTaylor, Inc.<br />
35 E. Wacker Drive, Suite 900, Chicago, IL 60601<br />
Phone: 312-894-5500 • Fax: 312-894-5526<br />
E-mail: info@abelsontaylor.com • Web: www.abelsontaylor.com<br />
Officers: Dale Taylor, President & CEO; Keith Stenlund, CFO; Jay Carter, SVP,<br />
Direc<strong>to</strong>r of Client Services; Mike Perry, VP, Account Direc<strong>to</strong>r; Greg Niemczyk, VP,<br />
Account Direc<strong>to</strong>r; Allan Mills, VP, Account Direc<strong>to</strong>r; Cindy S<strong>to</strong>ne, VP, Account<br />
Direc<strong>to</strong>r; Stephen Neale, VP, Creative <strong>Group</strong> Direc<strong>to</strong>r; Rob Kienle, VP, Creative <strong>Group</strong><br />
Direc<strong>to</strong>r; Angela Lustig, VP, Creative <strong>Group</strong> Direc<strong>to</strong>r; Josh Vizek, VP, Creative <strong>Group</strong><br />
Direc<strong>to</strong>r; Scott Hansen, VP, Creative <strong>Group</strong> Direc<strong>to</strong>r; Ken Stevens, VP, Account<br />
Direc<strong>to</strong>r; Beth Hall, VP of Support Services.<br />
Healthcare accounts: Abbott: Zemplar; Alexion Pharmaceuticals: Soliris; Astellas Pharma US<br />
Inc.: Vernakalant, Amevive; Astellas Pharma US Inc./GlaxoSmithKline: VESIcare; Amgen Europe<br />
AG: Neulasta, Aranesp, Kepivance; Amgen Inc.: Aranesp, Kepivance, Neulasta; Stiefel: Evoclin,<br />
Olux, Olux-E, Luxiq; Genentech: Rituxan; Roche/OSI: Tarceva; Gilead: Truvada; Eli Lilly & Co:<br />
Ac<strong>to</strong>s, Arzoxifene, Evista/Evista Global, Fore<strong>to</strong>/Forteo Global; Eli Lilly/Amylin Pharm: Byetta; Lilly<br />
ICOS LLC: Cialis; Daiichi-Sankyo/Eli Lilly: Prasugrel; Daiichi-Sankyo/Forest: Benicar; Eisai: Inavra;<br />
Scios Inc.: Natrecor; Shire US Inc.: Pentasa; Solvay Pharm.: Estratest, Prometrium; Takeda<br />
Pharm.: Ac<strong>to</strong>plus Met, Ac<strong>to</strong>s, Duetact, Rozerem; TAP Pharm.: Prevacid, TAK-390; Teva Specialty<br />
Pharm.: QVAR; Ther-Rx Corp.: Clindesse, Encora, Gynazole-1, Prenatal Vitamins; Valeant Pharm.:<br />
Tasmar; Zimmer: Gender Specific Knee.<br />
Number of Accounts gained: 17<br />
Accounts gained: Amgen Europe AG: Aranesp; Astellas: Amevive; Steifel: Olux, Olux-E, Luxiq,<br />
Soritane; Daiichi-Sankyo: CS-8663; Eisai, Inc.: Inavra; Eli Lilly & Co.: Arzoxifene, Evista/Evista<br />
Global, Forteo/Forteo Global; Teva Specialty Pharm.: QVAR; Zimmer, Inc.: Gender Solution; TAP<br />
Pharm.: Prevacid, TAK-390.<br />
Number of Accounts lost: 4<br />
Accounts lost: Biogen-Idec: Avonex; MGI Pharm.: Aloxi, Dacogen, Gliadel Wafer.<br />
New Hire Detail: Keith Stenlund, CFO.<br />
Offices: 55 Monument Circle, Suite 622, Indianapolis, IN 46204<br />
FEATURED WORK<br />
Product: Amevive<br />
Client: Astellas<br />
Creative/account team: Stephen<br />
Neale, VP, Creative Direc<strong>to</strong>r; Barry Levine,<br />
Associate Creative Direc<strong>to</strong>r; Therese<br />
Maginot, Associate Creative Direc<strong>to</strong>r;<br />
Angela Bauerle, Senior Art Direc<strong>to</strong>r;<br />
Rachel Lomasz, Senior Copywriter;<br />
Carlee Tressel, Copywriter.<br />
Why this ad is special: Three reasons. It<br />
positions the brand right where it needs <strong>to</strong><br />
be by saying up-front that it is for patients<br />
for whom anti-TNFs are not an option. It focuses in a creative and impactful manner on the unique<br />
MOA of Amevive. Its <strong>to</strong>ngue-in-cheek imagery is itself relevant, distinctive, quick and memorable.<br />
Adair Greene-McCann<br />
1575 Northside Drive, N.W., Building 200, Atlanta, GA 30318<br />
Phone: 404-351-8424 • Fax: 404-367-4428<br />
Web: www.adairgreene.com<br />
Founded: Founded 1967. Acquired by IPG 2000.<br />
Parent company: McCann Healthcare Worldwide<br />
Officers: Mark Perlot<strong>to</strong>, EVP, Chief Marketing Officer; Ed Capparucci, VP, Direc<strong>to</strong>r of<br />
Client Service; Doug Wilson, VP, CFO.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 20.0%<br />
Alternative media 5.0<br />
Conventions/exhibits 5.0<br />
Direct marketing 15.0<br />
Public relations 10.0<br />
Sales materials 30.0<br />
Strategic Consulting 10.0<br />
Medical education 5.0<br />
Healthcare accounts: Stiefel: Duac, Brevoxyl, Rosac; Kimberly Clark: various medical devices;<br />
Terumo Medical Corporation: various interventional medicine medical devices; Roche<br />
Diagnostics: centralized diagnostics labora<strong>to</strong>ry hardware and assays.<br />
Number of Accounts gained: 8<br />
Accounts gained: Roche Centralized Diagnostics; Terumo Interventional Systems: additional<br />
assignments; Stiefel: additional assignments; Terumo Medical Products; Kimberly Clark:<br />
additional assignments; Bos<strong>to</strong>n Scientific Electrophysiology: additional assignments; Medrad;<br />
MAST Biosurgery.<br />
Number of Accounts lost: 3<br />
Accounts lost: Stiefel: MimyX; Arthrocare: ENT; First<br />
Horizon: Nitrolingual.<br />
FEATURED WORK<br />
Product: Cobas 6000<br />
Client: Roche Centralized Diagnostics<br />
Creative/account team: Creative Team: David<br />
Burnette, Gene Black. Account: Ed Capparucci.<br />
Why this ad is special: The ad is a simple, clean<br />
communication of the product’s competitive<br />
advantages. The cobas 6000 is “mighty” in that it<br />
performs a wide variety of diagnostic tests with rapid<br />
thruput. It is “small” in that it can perform at this level<br />
while occupying a significantly smaller footprint than<br />
analyzers of similar capacity—a big advantage in<br />
space-constrained hospital labs.<br />
AD-TECH Communications<br />
215 S. 21st Avenue, Hollywood, FL 33020<br />
Phone: 954-923-1600 • Fax: 954-923-9005<br />
E-mail: info@medadtech.com • Web: www.medadtech.com<br />
Founded: 1985<br />
Parent company: CommCor, Inc., Horsham, PA<br />
Officers: William Quinlivan, Marketing Partner; Daniel Palmer, Management Partner;<br />
VPs: Albert Buscaino, David Cunningham, Lynn Marie Coomans.<br />
JULY 2007 MM&M 143
AGENCY A-TO-Z<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 5.0%<br />
Alternative media 20.0<br />
Conventions/exhibits 5.0<br />
Direct marketing 20.0<br />
Sales materials 30.0<br />
Public relations 5.0<br />
Interactive 15.0<br />
Healthcare accounts: Ortho Clinical Diagnostics: interactive educational programming, blood<br />
banking product line; Nabi Biopharmaceuticals: marketing consultation and product branding;<br />
Veridex: CellSearch, GeneSearch, patient education; Silhouette Optical: integrated promotional<br />
and educational campaign for blue light and macular degeneration; Aveva Drug Delivery Systems:<br />
corporate branding and interactive promotion; Bremer <strong>Group</strong> of Companies: ComfAlign,<br />
VertAlign; Children’s Diagnostic and Treatment Center: corporate awareness, branding, fund<br />
raising and public relations; Diagnostica Stago: corporate and product branding; Nanogen:<br />
marketing consultation.<br />
Number of Accounts gained: 2<br />
Accounts lost: Veridex.<br />
Services: General business development, strategic marketing consultation, educational<br />
programming, tactical implementation and comprehensive branding programs supported by<br />
print, video and interactive media.<br />
FEATURED WORK<br />
Product: Silhouette Prescription Sun Protection<br />
Line<br />
Client: Silhouette Optical<br />
Creative/account team: Lynn Marie Coomans,<br />
VP Strategic-Creative Bridge; Albert Buscaino, VP<br />
Strategic Services; David Cunningham, VP<br />
Account <strong>Group</strong> Supervisor; Marc Ingerman,<br />
Account Executive.<br />
Why this ad is special: Enlightening the market<br />
on the need for protection beyond UV and in<strong>to</strong> the<br />
blue — this educational program heightened<br />
awareness of the link between blue light and Age-Related Macular Degeneration (AMD), the<br />
leading cause of blindness throughout the world, <strong>to</strong> drive sales of Silhouette sunwear. The<br />
integrated program received a special commendation from Lighthouse International, an<br />
advocacy group for persons at risk for or who are experiencing vision loss.<br />
Andersen Jones Medical Advertising<br />
31473 Rancho Viejo Road, Ste 206, San Juan Capistrano, CA 92675<br />
Phone: 949-240-6802 • Fax: 949-240-8437<br />
E-mail: info@andersenjones.com • Web: www.andersenjones.com<br />
Founded: 1985<br />
Officers: Rick Andersen, President; Karen Jones, EVP.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 10.0% 5.0%<br />
Conventions/exhibits 5.0 5.0<br />
Direct marketing 5.0 5.0<br />
Sales materials 40.0 15.0<br />
Consumer media 35.0 65.0<br />
Public relations 5.0 5.0<br />
Healthcare accounts: Coloplast, Beckman Coulter, Men<strong>to</strong>r Aesthetics, Alsius, Cayenne<br />
Medical, Iris Diagnostics, Pegasus Biologics, Alphatec Spine, SenoRx, Venetec, Mettler<br />
Electronics, CryoCor.<br />
Accounts lost: Parent company closed the NID division.<br />
144 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Inflatable Penile Prosthesis<br />
Client: Men<strong>to</strong>r<br />
Creative/account team: Karen Jones,<br />
Account Mgr/Creative Direc<strong>to</strong>r Art; Rick<br />
Andersen, Creative Direc<strong>to</strong>r Copy; Ed Mari,<br />
Sr. Art Direc<strong>to</strong>r.<br />
<strong>Media</strong> team: Roxane Garzon, Arthur Yelsey.<br />
Why this ad is special: This TV commercial<br />
is part of a highly targeted DTC campaign <strong>to</strong><br />
Hispanic patients suffering from E.D. Our<br />
research identified a popular Mexican screen ac<strong>to</strong>r and prostate cancer survivor who resolved his<br />
E.D. with a Men<strong>to</strong>r inflatable penile prosthesis. After signing the ac<strong>to</strong>r as the client’s<br />
spokesperson, we created a television and Internet campaign in major Hispanic markets across<br />
the U.S. The Web site leads potential patients <strong>to</strong> Spanish-speaking urologists specializing in the<br />
procedure. Results have been quite positive, turning a flat growth trend in<strong>to</strong> double-digit gains.<br />
Anderson DDB Health & Lifestyle<br />
33 Bloor Street East, Suite 1300, Toron<strong>to</strong>, ON<br />
Phone: 416-960-3830 • Fax: 416-960-5531<br />
E-mail: info@andersonddb.com • Web: www.andersonddb.com<br />
Founded: 1972<br />
Parent company: DDB Worldwide, New York, NY<br />
Officers: Kevin Brady, President; Rosita Tong, VP, Direc<strong>to</strong>r of Finance; Gord<br />
Desveaux, EVP, Direc<strong>to</strong>r of Strategic Planning; Mark Spurr, VP, Direc<strong>to</strong>r of Client<br />
Services; Gary Shimizu, VP, <strong>Group</strong> Account Direc<strong>to</strong>r; Joanne Belsi<strong>to</strong>, EVP, Managing<br />
Direc<strong>to</strong>r Montreal; Michael Ling, Managing Direc<strong>to</strong>r San Francisco; Steve Benson,<br />
VP, Production & Studio; Jane Pritchard, Executive Creative Direc<strong>to</strong>r; Dieter<br />
Kaufmann, Executive Creative Direc<strong>to</strong>r Toron<strong>to</strong>/San Francisco; Ron Hudson,<br />
Associate Creative Direc<strong>to</strong>r; Julius Freilich, <strong>Media</strong> Direc<strong>to</strong>r; Lynn Beglan, Direc<strong>to</strong>r<br />
CRM Development & Integration; Malcolm MacKenzie, <strong>Group</strong> Account Services<br />
Direc<strong>to</strong>r New York.<br />
Offices: Anderson DDB Health & Lifestyle, 437 Madison Avenue, 20th Floor, New York, NY<br />
10022, 212-415-3071/Fax 212-415-3424. Anderson DDB Health & Lifestyle, 555 Market<br />
Street, 8th floor, San Francisco, CA 94105, 415-692-2800/Fax 415-692-280.<br />
Divisions: Anderson DDB CRM Solutions: direct marketing and mass distribution; Artefact: inhouse<br />
studio for the production of print and collateral materials; CMED: cont. medical education<br />
FEATURED WORK<br />
Product: Self promotion<br />
Client: Anderson DDB Health & Lifestyle<br />
Creative/account team: Jane Pritchard, Executive<br />
Creative Direc<strong>to</strong>r; Kirk Rubi, Senior Art Direc<strong>to</strong>r; Ron Bock,<br />
Senior Copywriter.<br />
<strong>Media</strong> team: Julius Freilich, <strong>Media</strong> Direc<strong>to</strong>r.<br />
ARRCO Medical Advertising Marketing<br />
One Edgewater Drive, Norwood, MA 02062<br />
Phone: 781-769-7190 • Fax: 781-769-9480<br />
E-mail: info@ARRCO.com • Web: www.ARRCO.com<br />
Founded: 1976<br />
Officers: Jerome Reicher, President.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 25.0% 25.0%<br />
Alternative media 5.0 5.0<br />
Conventions/exhibits 5.0 10.0<br />
Direct marketing 10.0 5.0<br />
Sales materials 45.0 45.0<br />
Consumer media 5.0 5.0<br />
Public relations 5.0 5.0<br />
Services: Stakeholder focus: sals/direct marketing related materials preempting sales<br />
literature, single sponsor publications, exhibit support, and market research.
ASTONE<br />
2300 Tulare Street, Suite 210, Fresno, CA 93721<br />
Phone: 559-375-7100 • Fax: 559-375-7101<br />
E-mail: info@as<strong>to</strong>neagency.com • Web: www.as<strong>to</strong>neagency.com<br />
Founded: 1975<br />
Officers: Mark As<strong>to</strong>ne, Chief Executive Officer; Steve Farris, Chief Operating Officer;<br />
Chris Keating, Chief Financial Officer; Kimberly Monday, President, San Diego; Scot<br />
Crocker, President, Sacramen<strong>to</strong>; David Flanagan, Executive Creative Direc<strong>to</strong>r.<br />
Healthcare accounts: Merck Mexico: Diabion, Fuji Film: Medical Division, Ziehm Imaging,<br />
Cbyon Inc.: Medical Imaging.<br />
Number of Accounts gained: 2<br />
Accounts gained: Merck Mexico: Diabion; Ziehm Imaging.<br />
Services: Video Production, Web and digital media, branding, public/private partnerships, and<br />
media planning/buying.<br />
Offices: ASTONE - San Diego, 3323 Carmel Mountain Road, Suite 2, San Diego, CA 92101.<br />
ASTONE - Sacramen<strong>to</strong>, 6313 Elvas Avenue, Sacramen<strong>to</strong>, CA 95819.<br />
Divisions: Consumer/retail, business-<strong>to</strong>-business, ethnic marketing, public relations, public<br />
affairs, and creative services<br />
Avenue A | Razorfish<br />
417 North 8th Street, 2nd Floor, Philadelphia, PA 19123<br />
Phone: 267-295-7100 • Fax: 267-295-7101<br />
E-mail: info@avenuea-razorfish.com • Web: www.avenuea-razorfish.com<br />
Founded: 2002<br />
Parent company: aQuantive, Inc., 821 2nd Avenue, Suite 1800, Seattle, WA 98104<br />
Officers: Clark Kokich, President, Worldwide; Bob Lord, President, East Region; Katy<br />
Thorbahn, SVP and General Manager; Brad Aronson, EVP.<br />
Healthcare accounts: Wyeth Pharmaceuticals: Effexor, Enbrel, Lybrel, Premarin, Pristiq MDD,<br />
Pristiq VMS, Pro<strong>to</strong>nix, Torisel, Tygacil; Astra Zeneca: Cres<strong>to</strong>r, Merrem, Pulmicort Respules,<br />
Pulmicort Turbuhaler, Rhincort Aqua, Symbicort; Johnson & Johnson: Elmiron, First Aid, iBOT,<br />
Lifescan, Ortho Evra, Ortho Tri-Cyclen Lo, Procrit, Topamax Migraine; Ethicon-Endo Surgery:<br />
bariatrics; Janssen Pharmaceutica: Invega; McNeil Consumer Healthcare: Nizoral, Motrin,<br />
Tylenol, Imodium; McNeil JV: Mylicon, Mylanta, Pepcid; McNeil Nutritionals, LLC: Splenda,<br />
Benecol Chew, diabetes marketing, SunCrystals, Viactiv; McNeil Pediatrics: Concerta; Ortho-<br />
McNeil, Inc.: Ultram; Roche Labs: Boniva, Tamiflu; Sanofi Aventis: Plavix; Medimmune: FluMist.<br />
Accounts gained: Astra Zeneca: Symbicort; Wyeth Pharmaceuticals: Pristiq; Wyeth<br />
Pharmaceuticals: Torisel; Astra Zeneca: Merrem; Johnson & Johnson/McNeil Consumer<br />
Healthcare: Tylenol; Johnson & Johnson/McNeil Pediatrics: Concerta; Johnson &<br />
Johnson/McNeil Nutritionals, LLC: SunCrystals; Johnson & Johnson/McNeil Consumer<br />
Healthcare: Motrin; Johnson & Johnson/McNeil Consumer Healthcare: Imodium; Johnson &<br />
Johnson/McNeil Skincare: Neutrogena Cosmetics; Johnson & Johnson/McNeil Consumer<br />
Healthcare: Nizoral; Johnson & Johnson/McNeil Skincare: Clean and Clear; Johnson &<br />
Johnson/Ortho-McNeil, Inc.: Ultram; Johnson & Johnson/McNeil JV: Pepcid; Johnson &<br />
Johnson/McNeil JV: Mylanta; Johnson & Johnson/McNeil Skincare: Aveeno Dry Skin; Johnson &<br />
Johnson/McNeil Skincare: Aveeno Post. Ageless; Johnson & Johnson/McNeil JV: Mylicon;<br />
Johnson & Johnson/McNeil Nutritionals, LLC: diabetes marketing; Johnson & Johnson/McNeil<br />
Nutritionals, LLC: Viactiv; Johnson & Johnson/McNeil JV: Mylicon; Johnson & Johnson/Janssen<br />
Pharmaceutica: Invega; Johnson & Johnson/McNeil Nutritionals, LLC: Benecol Chew; Johnson &<br />
Johnson/McNeil Skincare: Neutrogena Rapid Clear; Johnson & Johnson/McNeil Skincare:<br />
Neutrogena TGEL; Johnson & Johnson/McNeil Skincare: Aveeno Sun; Johnson & Johnson:<br />
Aciphex.<br />
Number of Accounts lost: 1<br />
Accounts lost: Client opted <strong>to</strong> consolidate the account <strong>to</strong> one agency; and their advertising<br />
spend was greatly reduced.<br />
Services: E-business strategy, digital advertising, Website design and development, intranets<br />
and extranets, e-mail and search engine marketing, emerging media strategies e-mail and search<br />
engine marketing, emerging media strategies, and enterprise portal development.<br />
Offices: Seattle, WA; New York, NY; Atlanta, GA; Chicago, IL; Austin, TX; Bos<strong>to</strong>n, MA; Los<br />
Angeles, CA; San Francisco, CA; Portland, OR; and Ft. Lauderdale, FL<br />
AXIS Healthcare Communications LLC<br />
800 Township Line Road, Suite 250, Yardley, PA 19067<br />
Phone: 215-550-8300 • Fax: 215-497-9910<br />
E-mail: neil.matheson@axis-healthcare.com • Web: www.axis-healthcare.com<br />
Founded: 1999<br />
Officers: Neil Matheson, CEO; Jeff Mullican, CFO; Mike Brown, COO; Kate Mount,<br />
Direc<strong>to</strong>r, Valuable Assets; Philip Sjostedt, VP, Strategic Development, AXIS; Shelley<br />
Williams, President, ApotheCom Associates LLC; David Dunn, Managing Direc<strong>to</strong>r,<br />
ApotheCom Yardley; Kevin Kruse, President, AXIOM Professional Health Learning<br />
LLC; Bianca Ruzicka, Managing Direc<strong>to</strong>r, Helix San Francisco; Lynn Nye, Managing<br />
Direc<strong>to</strong>r, Helix San Diego; Kevin Flynn, Managing Direc<strong>to</strong>r, Fusion Medical Education<br />
LLC; B. Reid Connolly, Managing Direc<strong>to</strong>r & Chief Creative Officer, evoke Healthcare<br />
Interaction LLC; Mike Hudnall, Managing Direc<strong>to</strong>r & Chief Client Service Officer,<br />
evoke Healthcare Interaction LLC; Barbara Landers; Direc<strong>to</strong>r, Medical Education<br />
Programs, Curatio CME Institute LLC; Denise LaTemple, VP, Scientific Services,<br />
Curatio CME Institute LLC.<br />
Offices: Bos<strong>to</strong>n, MA; Ex<strong>to</strong>n, PA; Bridgewater, NJ; New York, NY; San Francisco, CA; San Diego,<br />
CA; and London, England<br />
BBDO NY<br />
1285 Avenue of the Americas, New York, NY 10019<br />
Phone: 212-459-5000<br />
Parent company: Omnicom <strong>Group</strong>, Inc.<br />
AGENCY A-TO-Z<br />
Blue Diesel<br />
500 Olde Worthing<strong>to</strong>n Road, Westerville, OH 43082<br />
Phone: 614-540-4226 • Fax: 614-540-3155<br />
Web: www.bluediesel.com<br />
Founded: Founded 2004. Acquired by inVentiv Health in 2005.<br />
Parent company: inVentiv Health, 200 Cot<strong>to</strong>ntail Lane, Somerset, NY 08873<br />
Officers: Kelly Gratz, President; Andrew Crawford, SVP, Operations.<br />
Healthcare accounts: Boiron: Arnica; Cardinal Health: CardinalHealth.com; Cephalon: Fen<strong>to</strong>ra;<br />
Ethicon: Shaping-Futures.com; GlaxoSmithKline: Levitra; Ideasphere: various vitamins and<br />
supplements; Insmed: IPLEX; Merck: Gardasil, RotaTeq, Zostavax; Thermo Fisher Scientific:<br />
Nalgene products; Novo Nordisk: NovoSeven; Ortho McNeil Neurologics: Topamax, Axert,<br />
Razadyne; TAP Pharmaceuticals: Prevacid, managed markets; Takeda: pipeline product; Par<br />
Pharmaceuticals: Megace ES; Serono: Rebif.<br />
Accounts gained: Cardinal Health: CardinalHealth.com; Ethicon: Shaping-Futures.com; Thermo<br />
Fisher Scientific: Nalgene Products.<br />
Offices: 41 University Drive, New<strong>to</strong>wn, PA 18940<br />
Divisions: Marketing, professional advertising, consumer advertising, branding, media, public<br />
relations, market research, and medical communication.<br />
Bodkin Associates, Inc.<br />
1555 W. Oak Street, Suite 100, Zionsville, IN 46077<br />
Phone: 317-733-1555 • Fax: 317-733-1545<br />
E-mail: info@teambodkin.com • Web: www.teambodkin.com<br />
Founded: 1990<br />
Officers: Clyde D. Bodkin, President; Deborah Col<strong>to</strong>n, Account Direc<strong>to</strong>r; Patty<br />
Salmeron, Account Direc<strong>to</strong>r.<br />
Healthcare accounts: Eli Lilly and Company: Humatrope, ReoPro; Semafore Pharmaceuticals.<br />
Services: Advertising, brand integration, and multicultural marketing-Hispanic marketing.<br />
BrainWorks Communications LLC<br />
1010 S. 47th Street, Philadelphia, PA 01943<br />
Phone: 888-220-2509<br />
E-mail: thesolution@brainworkscom.com • Web: www.brainworkscom.com<br />
Founded: 2002<br />
Officers: Michael Wright, Senior Partner, Copy, Strategic Marketing; Andrew C.<br />
Murphy, Senior Partner, Design, Technology; Traci Montemurro, Direc<strong>to</strong>r, Account<br />
Services.<br />
Healthcare accounts:Advanced Clinical Concepts: key opinion leader marketing;<br />
GlaxoSmithKline: health marketing innovations, managed care, emerging Markmts, Altabax; Novo<br />
Nordisk Inc.: trade marketing, PI maintenance, patient education.<br />
Number of Accounts gained: 2<br />
Accounts gained: Advanced Clinical Concepts; GlaxoSmithKline: Altabax.<br />
Number of Accounts lost: 0<br />
Services: Advertising, promotions, collateral, Web design, programming, Internet marketing,<br />
and disease management programs.<br />
JULY 2007 MM&M 145
Brand Pharm<br />
105 Madison Avenue, New York, NY 10016<br />
Phone: 212-684-0909 • Fax: 212-213-4694<br />
E-mail: info@brandpharmusa.com • Web: www.brandpharmusa.com<br />
Founded: 1977 as RWR; launched as Brand Pharm January 2006<br />
Parent company: Publicis Healthcare Communications <strong>Group</strong>, 1675 Broadway,<br />
New York, NY 10013<br />
Officers: Kathy Magnuson, EVP, Managing Direc<strong>to</strong>r; Cathy Fenster, EVP, Creative<br />
Direc<strong>to</strong>r; Kelly Hughes, SVP, <strong>Group</strong> Account Direc<strong>to</strong>r; Jonathan Brody, SVP, <strong>Group</strong><br />
Account Direc<strong>to</strong>r; An<strong>to</strong>inette Bobbitt, VP, <strong>Group</strong> Account Direc<strong>to</strong>r; Marge Nelson-<br />
Perry, VP, <strong>Group</strong> Account Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 15.0% 10.0%<br />
Alternative media 1.0 5.0<br />
Conventions/exhibits 5.0 5.0<br />
Direct marketing 5.0 10.0<br />
Sales materials 60.0 65.0<br />
Consumer media 5.0 5.0<br />
Healthcare accounts:King Pharmaceuticals: Altace, Glumetza, Thrombin JMI; Galderma:<br />
Differin, MetroGel, Tri-Luma Cream; Schering-Plough: Garenoxacin; sanofi-aventis: Allegra,<br />
Allegra D, Allegra Oral Suspension, Nasacort, savaptan; Ross: Similac Infant Formulas,<br />
Pediasure, Pedialyte; Cen<strong>to</strong>cor: Remicade; ConvaTec: skin, wound and os<strong>to</strong>my care;<br />
GlaxoSmithKline: global oncology franchise.<br />
Number of Accounts gained: 5<br />
Accounts gained: King: Altace, Glumetza, Thrombin JMI; sanofi-aventis: Allegra Oral<br />
Suspension; GlaxoSmithKline: global franchise; Schering-Plough: Garenoxacin.<br />
Number of Accounts lost: 2<br />
Accounts lost: Barrier: Vusion (resigned); Berlex: Campath (lost due <strong>to</strong> agency consolidation).<br />
FEATURED WORK<br />
Product: Thrombin JMI<br />
Client: King Pharmaceuticals<br />
Creative/account team: Roy Scott,<br />
ACD, Art; Cathy Fenster, Creative<br />
Direc<strong>to</strong>r; Marge Nelson-Perry, <strong>Group</strong><br />
Account Direc<strong>to</strong>r; Kristin LaBounty,<br />
Account Direc<strong>to</strong>r.<br />
Why this ad is special: Although<br />
Thrombin-JMI has been the only standalone<br />
<strong>to</strong>pical thrombin available for<br />
over a decade, brand awareness is<br />
low. This ad introduces a bloodhound<br />
“JMI” (pronounced “Jimmy”) as an icon for the product. Like a bloodhound, Thrombin-JMI gets <strong>to</strong><br />
the site of the bleeding; providing active hemostasis—where you want it, when you need it. The ad<br />
is unique among its competitive set, and features a clean design and simple, focused message.<br />
Bruce Leeb and Company<br />
17-17 Route 208 North, Fair Lawn, NJ 07410<br />
Phone: 201-703-6100 • Fax: 201-703-6101<br />
E-mail: blcinfo@blc1.com • Web: www.blc1.com<br />
Founded: 1991<br />
Officers: Bruce Leeb, Chief Executive Officer; Rona Eagle, Chief Operating Officer;<br />
Elisa Cooper-Broski, President and Chief Branding Officer; John Lewis, Vice<br />
President, Creative Direc<strong>to</strong>r; Cynthia Kronish, Controller.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 15.0%<br />
Alternative media 15.0<br />
Conventions/exhibits 10.0<br />
Direct marketing 20.0<br />
Sales materials 15.0<br />
Consumer media 5.0<br />
Public relations 5.0<br />
Managed Care 20.0<br />
Sales promotion 20.0<br />
Education 15.0<br />
New media e-capabilities 15.0 15.0<br />
Multicultural promotion 10.0<br />
AGENCY A-TO-Z<br />
Healthcare accounts:Bayer HealthCare LLC: Trasylol; Talecris Biotherapeutics Inc.: Plasbumin<br />
(Albumin), Thrombate III.<br />
Number of Accounts lost: 0<br />
Services: Branding, brand navagation, brand marketing, advertising, multicultural marketing,<br />
media planning and placement, digital media, promotional meetings, conventions,<br />
communications, direct-<strong>to</strong>-physician, direct-<strong>to</strong>-consumer, direct-<strong>to</strong>patient, interactive multimedia,<br />
market research, and consulting.<br />
BVK/g<br />
250 W. Coventry Court, Milwaukee, WI 53217<br />
Phone: 414-228-1990 • Fax: 414-228-7561<br />
E-mail: BGESSERT@bvk.com • Web: www.bvkg.com<br />
Founded: 2005<br />
Parent company: BVK, 250 W. Coventry Court, Milwaukee, WI 53217<br />
Officers: Bob Gessert, President; Tamalyn Powell, SVP; Gloria Mattson, Senior<br />
Account Executive.<br />
Number of Accounts gained: 3<br />
Services: Web development, audiovisual, clinician and patient education, public relations, market<br />
research, patient recruitment and retention.<br />
Cadient <strong>Group</strong>, Inc.<br />
Five Tower Bridge, 300 Barr Harbor Dr., Suite 400, West Conshohocken, PA 19428<br />
Phone: 484-351-2800 • Fax: 484-351-2900<br />
E-mail: thethrill@cadient.com • Web: www.cadient.com<br />
Founded: 2002<br />
Officers: Steve Wray, CEO and President; Will Reese, Chief Innovations Officer;<br />
Heather Torak, SVP Global Operations; Greg Lewis, VP, Cus<strong>to</strong>mer Engagments; Bob<br />
Holloway, VP, Marketing Strategy; Mark Bogas, VP, Finance; Steve Kipp, VP, Human<br />
Resources.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Conventions/exhibits 25.0% 20.0%<br />
Interactive Marketing 75.0 80.0<br />
Healthcare accounts: AstraZeneca: Pulmicordt Respules, Seroquel, Symbicort; Pfizer Inc.:<br />
Chantix, Lyrica; Shire: Adderall XR, Vyvanse; Novartis: Diovan, Gleevec, Lotrel, Zometa; Johnson<br />
& Johnson: Band-Aid, Ionsys, Johnson’s Adult Skincare, Listerine, RoC, Stayfree; CSL Behring:<br />
Helixate FS, Humate P, Vivaglobin, Zemaira.<br />
Number of Accounts gained: 17<br />
Number of Accounts lost: 1<br />
Accounts lost: Product went off patent.<br />
Services: Consulting for e-marketing strategies; Web site development; application<br />
development; thought-leader extranet services; convention services; media, design, media<br />
planning and placement services; marketing research and analytics; usability testing; site<br />
architecture redesign; technical interactive services; search engine marketing; search engine<br />
optimization; e-mail marketing; and multi-media and video production and editing. Print design,<br />
direct response programs, relationship marketing programs and acquisition and retention<br />
programs.<br />
Offices: New York, California<br />
Cambridge BioMarketing<br />
245 First Street, 12th floor, Cambridge, MA 02142<br />
Phone: 617-225-0001 • Fax: 617-225-0988<br />
E-mail: info@cambridgebmg.com • Web: www.cambridgebmg.com<br />
Founded: 2002<br />
Officers: Steve West, CEO and Chief Creative Officer; Steven Wice, President; Sue R.<br />
Levy, Partner, <strong>Group</strong> Account Direc<strong>to</strong>r; Sean Welsh, Partner, Creative Direc<strong>to</strong>r/Art;<br />
Mike Hodgson, Partner, Creative Direc<strong>to</strong>r/Copy; Sue Klapisch, Partner, Direc<strong>to</strong>r of<br />
Operations; m Elgart, Partner, Chief Financial Officer.<br />
JULY 2007 MM&M 147
AGENCY A-TO-Z<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 10.0% 15.0%<br />
Alternative media 10.0 5.0<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 25.0 20.0<br />
Sales materials 20.0 25.0<br />
Consumer media 10.0 10.0<br />
Strategic consulting/<br />
brand management 15.0 15.0<br />
Healthcare accounts: Cubist Pharmaceuticals: Cubicin; Shire Human Genetic Therapies:<br />
Elaprase; Acorda Therapeutics: Fampridine-SR; TolerX Inc.: Dorlizumab, corporate; Oscient<br />
Pharmaceuticals: Antara; Auxilium/Oscient Pharmaceuticals: Testim; McKesson Corporation:<br />
corporate brand management; Amgen: corporate; Novartis Institutes for BioMedical Research:<br />
corporate; Novartis Vaccines & Diagnostics: corporate; Bris<strong>to</strong>l-Myers Squibb: progam for<br />
Medicare Part D; Together Rx Access: industry program for uninsured patients; Xenogen<br />
Corporation: IVIS Imaging Systems.<br />
Number of Accounts gained: 4<br />
Accounts gained: Acorda Therapeutics: Fampridine-SR; TolerX Inc.: Dorlizumab/Corporate;<br />
Oscient Pharmaceuticals: Antara; Amgen: corporate.<br />
Number of Accounts lost: 1<br />
Accounts lost: Auxilium/Oscient Pharmaceuticals: Testim.<br />
New Hire Detail: Steven Wice, President.<br />
Campbell-Ewald Health<br />
30400 Van Dyke Avenue, Warren, MI 48108<br />
Phone: 586-574-3400<br />
E-mail: llaurent@campbell-ewald.com • Web: www.health.campbell-ewald.com<br />
Founded: 1911<br />
Parent company: Campbell-Ewald (part of IPG), 30400 Van Dyke Avenue,<br />
Warren, MI 48108<br />
Officers: Jeffrey Scott, President; Lori Laurent Smith, SVP, Dir.; Angela Zepeda, SVP,<br />
Management Supervisor LA; Dave Smith, SVP, Management Supervisor; Kendra<br />
Mazey, SVP, <strong>Group</strong> <strong>Media</strong> Dir.; Nancy Wellinger, SVP, Creative Direc<strong>to</strong>r; Susan<br />
Ayotte, VP, Management Supervisor; Kristine Nash-Wong, VP, Account Supervisor.<br />
Healthcare accounts: American Heart Association, Amgen, Environmental Protection <strong>Agency</strong> -<br />
Childhood Asthma, Meijer Healthy Living, Shire, University of Michigan Health Systems.<br />
Number of Accounts gained: 3<br />
Accounts gained: Amgen; Meijer Healthy Living; EPA - Childhood Asthma.<br />
Offices: Los Angeles, CA; Washing<strong>to</strong>n DC; Chicago; NY; Atlanta, GA and Dallas TX<br />
Divisions: Advertising, digital marketing, cus<strong>to</strong>m publishing, content development, direct<br />
marketing, live events, collateral, social media, PR, consumer and corporate brand strategy<br />
CCA Advertising<br />
450 W. 15 Street, Floor 6, New York, NY 10011<br />
Phone: 212-845-5668 • Fax: 212-845-5698<br />
E-mail: info@ccaad.com • Web: www.ccaad.com<br />
Founded: 1999<br />
Parent company: Chandler Chicco Companies, 450 W. 15 Street, Floor 7<br />
Officers: Helayne Spivak, Chief Creative Officer; Mike Devlin, Executive Creative<br />
Direc<strong>to</strong>r; Debbie Sharken, Direc<strong>to</strong>r of Client Services.<br />
Healthcare accounts: Genzyme: Carticel; Eli Lilly: special projects.<br />
Services: We offer a full array of services, and a very unique expertise: the newly emerging<br />
Wellness market. Our position is “Health Is The New Wealth,” and our focus is helping our clients<br />
tap in<strong>to</strong> this multi-trillion dollar opportunity.<br />
New Hire Detail: Debbie Sharken.<br />
148 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Diabetes PSA<br />
Client: Novo Nordisk<br />
Creative/account team: CCA Team: Sabrina Prince, Carolyn<br />
Gargano, Trip Hosmer, Mike Devlin; Justin Stephens,<br />
Pho<strong>to</strong>grapher; Hannah S<strong>to</strong>uffer, Illustra<strong>to</strong>r/Artist.<br />
Why this ad is special: Changing diabetes is extremely<br />
difficult — it continues <strong>to</strong> be a global epidemic, despite<br />
widespread attempts at education and awareness. Cuba<br />
Gooding Jr. stepped up <strong>to</strong> the plate <strong>to</strong> shake things up, and <strong>to</strong><br />
light a fire under America’s families with a positive message<br />
and call <strong>to</strong> action <strong>to</strong> change diabetes.<br />
CCG Metamedia<br />
625 Avenue of the Americas, New York, NY 10011<br />
Phone: 212-268-2100 • Fax: 212-268-2105<br />
E-mail: info@ccgmetamedia.com • Web: www.ccgmetamedia.com<br />
Founded: 1985<br />
Officers: Steve Rothman, President, Chief Creative Officer; Jeff Bogursky, CEO, CFO;<br />
Buzz Woods, EVP, Sales & Marketing; Lenny Bishop, SVP, Marketing; Ralph<br />
Bonheim, VP, Biomedicine; Holly Henry, PhD, VP, Med Ed Strategy; Teresa Day, VP,<br />
Account Services; Greg Martinelli, VP, Exhibit Technologies.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Alternative media 30.0%<br />
Conventions/exhibits 15.0<br />
Sales materials 25.0<br />
Medical Education 30.0<br />
Healthcare accounts: Merck: Singulair; Wyeth: Pristiq; Pfizer: oncology, neuroscience, urology,<br />
cardiovascular; Merck: antiinfective, cardiology; Novartis: oncology; Merck Vaccine Division;<br />
Bris<strong>to</strong>l-Myers Squibb: oncology; Genzyme; Abraxis; Favrille.<br />
Number of Accounts gained: 4<br />
Services: The “multi-channel med ed” agency, delivering unique integrated medical educational<br />
and promotional programs for a growing client roster. We develop major award-winning peer-<strong>to</strong>peer<br />
and rep-delivered programs for blockbusters and other brands, supporting them at all<br />
phases of the life cycle. CCG is also a Gold Certified Content Provider for Proscape cClosed Loop<br />
Marketing programs on tablet PCs.<br />
Offices: CCG West, 243 N. Union Street, Suite 118, Lambertville, NJ 08530<br />
The CementWorks, LLC<br />
641 Sixth Avenue, 5th Floor, New York, NY 10011<br />
Phone: 212-524-6200 • Fax: 212-524-6299<br />
E-mail: info@thecementworks.com • Web: www.thecementworks.com<br />
Founded: 2000<br />
Officers: Susan Miller, Partner; Rico Viray, Partner; Edward Cowen, EVP, Direc<strong>to</strong>r of<br />
Client Services; Peter Zamiska, EVP, Chief Creative Officer.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 30.0% 29.0%<br />
Conventions/exhibits 3.0 5.0<br />
Direct marketing 2.0 2.0<br />
Sales materials 30.0 30.0<br />
Consumer media<br />
Branding, strategy<br />
5.0 4.0<br />
programs 30.0 30.0<br />
Healthcare accounts:UCB Pharma, Inc.: Cimzia; J&J-Tibotec Therapeutics: Prezista, TMC 125;<br />
Sanofi-Aventis/UCB: Xyzal; Targanta Therapeutics, Inc.: Oritavancin; PDL BioPharma Inc.:<br />
Cardene IV, Cardene SR; Novartis: GenAqua, GenTeal, GenTeal HA, Visudyne, Vitalux; Boehringer<br />
Ingelheim/Pfizer Inc.: Spiriva; Bayer Diagnostics: Breeze, Con<strong>to</strong>ur; Actavis <strong>Group</strong>: FeverAll;<br />
Medicis Pharmaceutical Corp.: Restylane; Genosis PLC: Fertell; Eastern Dental: Dental Clinics.<br />
Number of Accounts gained: 7<br />
Accounts gained: J&J-Tibotec: TMC125; Sanofi-Aventis/UCB: Xyzal; PDL BioPharma Inc.:<br />
Cardene IV, Cardene SR; Targanta Therapeutics, Inc: Xyzal; Medicis Pharmaceutical Corp.:<br />
Restylane; Eastern Dental: Dental Clinics; Genosis PLC: Fertell.<br />
Number of Accounts lost: 1<br />
Accounts lost: Medco Corp.<br />
FEATURED WORK<br />
Product: GenTeal<br />
Client: Novartis Opthalmics<br />
Why this ad is special: The new GenTeal<br />
global advertisement represents the<br />
foundation for the new GenTeal campaign,<br />
establishing GenTeal as one of the leading<br />
brands in the Novartis Ophthalmics portfolio<br />
and differentiating GenTeal in an extremely<br />
crowded marketplace. This playful and<br />
creative ad was a Finalist in the 2006 Rx<br />
Awards competition.
Centron<br />
90 Fifth Avenue, 10th Floor, New York, NY 10011<br />
Phone: 646-722-8999 • Fax: 646-722-8988<br />
E-mail: infocentron@centroncom.com • Web: www.centroncom.com<br />
Founded: 2005<br />
Parent company: HealthSTAR Communications, 1000 Wyckoff Avenue,<br />
Mahwah, NJ 07430<br />
Officers: Marcia McLaughlin, President; Michael Metelenis, Chief Creative Officer;<br />
Maria Fasulo, EVP, Managing Direc<strong>to</strong>r; Janice Gelfond, EVP, Managing Direc<strong>to</strong>r;<br />
Letty Albarran, EVP, Creative Direc<strong>to</strong>r/Copy; Frederick Rescott, EVP, Creative<br />
Direc<strong>to</strong>r/Art.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Advertising 50.0% 60.0%<br />
Branding 15.0 10.0<br />
Medical education 30.0 20.0<br />
Relationship marketing 5.0 5.0<br />
Strategic consultation 5.0<br />
Healthcare accounts: Barr Labora<strong>to</strong>ries: all products; Duramed: Mircette, Trexall, two new<br />
product assignments; Eisai: Ontak, Targretin capsules, Targretin gel; Genta: new oncology<br />
product, Ganite; Pfizer: Aromasin; Millennium: Velcade; Stiefel Labora<strong>to</strong>ries: Podiatry Franchise,<br />
Soriatane, Mimyx, Verdeso; Solvay-Wyeth-Lundbeck: new schizophrenia product: Solvay: new<br />
Parkinson’s Disease product.<br />
Number of Accounts gained: 10<br />
Accounts gained: Duramed: two new product assignments; Eisai: Ontak, Targretin capsules,<br />
Targretin gel; Millennium: Velcade; Stiefel Labora<strong>to</strong>ries: Soriatane, Mimyx, Verdeso; Pfizer:<br />
Aromasin.<br />
Number of Accounts lost: 1<br />
Accounts lost: Novartis Consumer: Triaminic.<br />
Services: An exciting agency filled with brand communications specialists who are seasoned<br />
professionals dedicated <strong>to</strong> doing what’s right for their cients’ brands. Centron’s senior level<br />
strategic thinkers are independent, motivated, and entrepreneurial pros who want <strong>to</strong> work the<br />
brand and partner with clients <strong>to</strong> grow their business. Clients not only like what we’re saying, they<br />
like what we’re delivering - strategic, smart, creative solutions.<br />
New Hire Detail: Janice Gelfond, EVP, Managing Direc<strong>to</strong>r: Promotional Medical Education.<br />
Divisions: Advertising/branding; promotional medical education<br />
FEATURED WORK<br />
Product: Podiatry Franchise<br />
Client: Stiefel Labora<strong>to</strong>ries<br />
Creative/account team: Letty Albarran, Creative<br />
Direc<strong>to</strong>r/Copy; Frederick Rescott, Creative Direc<strong>to</strong>r/Art;<br />
Jennifer Hannon, Art Direc<strong>to</strong>r; Janine Chianese,<br />
Copywriter; Chris<strong>to</strong>pher Mangione, SVP, Management<br />
Supervisor; Dominic Viola, VP, Account <strong>Group</strong><br />
Supervisor.<br />
Why this ad is special: This ad is truly one where the<br />
image communicates it all. The team at Centron gave the<br />
iconic symbol for partnership a meaningful twist. By<br />
turning the handshake in<strong>to</strong> a footshake, this ad<br />
telegraphs Stiefel’s commitment <strong>to</strong> a partnership with<br />
podiatry.<br />
Chameleon<br />
4 Cambridge Way, East Windsor, NJ 08520<br />
Phone: 609-448-0560 • Fax: 609-448-1902<br />
E-mail: swilliams@chameleon-inc.com • Web: www.chameleon-inc.com<br />
Founded: 1996<br />
Officers: Dan Thomas, President; Sharon Marshall, Strategic Direc<strong>to</strong>r; Connie<br />
Arcury, Creative Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 20.0%<br />
Conventions/exhibits 5.0<br />
Direct marketing 10.0<br />
Sales materials 10.0<br />
Consumer media 10.0<br />
Healthcare accounts: Pfizer: hypertension; Imclone: corporate; J & J: personal care;<br />
Pharmagistics: fulfillment; McNeil: analgesics; Novartis: corporate Web; Star Healthcare:<br />
corporate; American Liver Foundation: NJ Foundation for Aging.<br />
Number of Accounts gained: 5<br />
Accounts gained: Pfizer: hypertension; Imclone: corporate; Select Access; J & J: OB; Shire:<br />
anti-inflamma<strong>to</strong>ry.<br />
Number of Accounts lost: 1<br />
Services: Advertising and creative design, direct marketing, interactive Web services, brand<br />
development, DTC and DTP advertising, medical writing, trade show graphics and incentives,<br />
public relations, general collateral.<br />
Chandler Chicco <strong>Agency</strong><br />
450 W. 15th Street, 7th Floor, New York, NY 10011<br />
Phone: 212-229-8400 • Fax: 212-229-8496<br />
E-mail: contact@ccapr.com • Web: www.ccapr.com<br />
Officers: Robert Chandler, Co-founder and Principal; Gianfranco Chicco, Co-founder<br />
and Principal.<br />
Offices: Los Angeles, CA and Washing<strong>to</strong>n, DC<br />
AGENCY A-TO-Z<br />
Cline Davis & Mann<br />
220 E. 42nd Street, New York, NY 10017<br />
Phone: 212-907-4300 • Fax: 212-687-5411<br />
E-mail: webmaster@clinedavis.com • Web: www.clinedavis.com<br />
Founded: 1984<br />
Parent company: Omnicom <strong>Group</strong>, Inc., 437 Madison Avenue, New York, NY 10022<br />
Officers: Ed Wise, Chairman and CEO; Carol DiSan<strong>to</strong>, President; Josh Prince,<br />
Managing Partner, Chief Creative Officer; Phil Roselin, Managing Partner, Direc<strong>to</strong>r,<br />
Business Development; Mark Friedman, Managing Partner, Creative Direc<strong>to</strong>r, Art;<br />
Joe Magnemi, Managing Partner, Chief Financial Officer; Erin Ellis, EVP, Co-Direc<strong>to</strong>r<br />
of Client Services; Wendi Goodman, EVP, Co-Direc<strong>to</strong>r of Client Services; Lori Klein,<br />
EVP, Direc<strong>to</strong>r of Medical and Scientific Affairs; Ben Ingersoll, EVP, Creative Direc<strong>to</strong>r,<br />
Copy; Debra Polkes-Greenwald, EVP, Creative Direc<strong>to</strong>r, Art; Chris Palmer EVP, <strong>Group</strong><br />
Creative Direc<strong>to</strong>r.<br />
Healthcare accounts: Pfizer: Caduet, Eraxis, Lipi<strong>to</strong>r, Rebif, Sutent, Vfend, Viagra, Zeven, Zyvox;<br />
Novartis: Elidel, Xolair, Indacaterol, TOBI, MFF; Genentech: Rituxan, Lucentis, Raptiva, Xolair;<br />
Novo Nordisk: Norditropin, Norditropin Cartidges, Levemir, NovoLog, NovoLog Flex Pen,<br />
NovoLog Mix 70/30, Activella, NovoSeven, Vagifem; Amgen: Aranesp CRI, Aranesp HCV,<br />
Aranesp Nephrology, Denosumab, Epogen, Mimpara EU, Sensipar; Janssen: Risperdal Consta,<br />
Risperdal Consta Austism, Invega; Organon: Cerazette, Implanon, Nuva Ring, Sugammadex;<br />
Solvay: Androgel, Creon; Eisai: Aciphex (interactive & print); Schering-Plough: Asmanex, Foradil,<br />
Proventil, MFF, TOBI; Abbott Vascular: ML Vision; Serono: Rebif; Allergan: Bo<strong>to</strong>x Therautics<br />
(interactive & print); Scios: Rivaroxaban; Bayer: Rivaroxaban; Valeant: Viramidine; Vistakon:<br />
Alcaftadine, Vilasta; Ortho-McNeil: Ionsys.<br />
Number of Accounts gained: 36<br />
Accounts gained: Rituxan RA, Asmanex, Proventil, Foradil, MFF, Rivaroxaban, Sugammadex, ML<br />
Vision, Invega, Risperdal Consta, TOBI, Indacatereol, NVA/NQA, Norditropin, NovoSeven,<br />
NovoLog Flex Pen, Implanon, Eraxis, Aciphex.<br />
Number of Accounts lost: 0<br />
New Hire Detail: Laura Cruz, SVP, Chief Information Officer; Pam Georges, SVP, Direc<strong>to</strong>r of<br />
Facilities & Office Services.<br />
Offices: Prince<strong>to</strong>n, NJ; Los Angees, CA; and San Francisco, CA<br />
Divisions: Managed markets, professional, direct-<strong>to</strong>-patient, mulicultural marketing, interactive,<br />
relationship marketing, medical and scientific affairs, and account planning.<br />
CommonHealth<br />
446 Interpace Parkway, Parsippany, NJ 07054<br />
Phone: 973-352-1000 • Fax: 973-352-1500<br />
Web: www.commonhealth.com<br />
Founded: 1992<br />
Parent company: WPP, 27 Farm Street, London<br />
Officers: Matt Giegerich, President and CEO; David Chapman, Managing Partner;<br />
Meg Columbia-Walsh, Managing Partner; Stacey Singer, Managing Partner; David<br />
Chapman, acting president, Adient; Michael Parisi, president, Altum; Darlene Dobry,<br />
JULY 2007 MM&M 149
AGENCY A-TO-Z<br />
president, Carbon; Julian Green, general manager, CommonHealth London; Dr. Jean<br />
Marc Mosselmans, European regional president, CommonHealth Paris; Marc<br />
Weiner, president, Conectics and Qi; Rich Levy, president, Ferguson; Stacey Singer,<br />
president, HLS; Joe Gattuso, president, MBS/Vox; John Nosta, president, Noesis;<br />
Meg Columbia-Walsh, president, CommonHealth Consumer <strong>Group</strong>; Chris<strong>to</strong>pher<br />
Tama, president, ProCom; Shaun Urban, president, Solara.<br />
Healthcare accounts: Abbott Labora<strong>to</strong>ries, Allergan Inc., Altana, American Regent, Ariad<br />
Pharmaceuticals, AstraZeneca, Bayer Healthcare Pharmaceuticals (formerly Berlex), Biosense<br />
Webster, Boehringer Ingelheim, Bris<strong>to</strong>l-Myers Squibb, Cambrex Corporation, CancerCare, Inc.,<br />
Cen<strong>to</strong>cor, Inc., Cephalon, Cordis Corporation, CSL Behring (formerly ZLB Behring), Daiichi,<br />
Daiichi/Lilly, Dava Pharmaceuticals, Dendrite, Duramed Pharmaceuticals Inc., Eisai, Eli Lilly and<br />
Company, Enzon, Esprit Pharma, Ethicon, Ethicon Endo-Surgery, Forest Labs/Replidyne,<br />
Genentech, Inc., GlaxoSmithKline, Hoffmann-La Roche Inc., Hospira Inc., INO Theraputics,<br />
Janssen Pharmaceuticals, Johnson & Johnson, Johnson & Johnson/Merck Consumer<br />
Pharmaceuticals Co., Johnson & Johnson Wound Management, McNeil Consumer Healthcare,<br />
MedPointe Pharmaceuticals, Merck & Co., Inc., Myriad Genetics Inc., Novartis Consumer<br />
Healthcare, Novartis Pharmaceuticals Corporation, Noven/Novagyne, Organon, Ortho Biotech,<br />
Ortho-McNeil Neurologics, Ortho-McNeil Pharmaceuticals, Inc., OrthoNeutrogena, PDL<br />
BioPharma, Pfizer, PGSM (global division of J&J), PharmaDerm, PriCara, Procter and Gamble,<br />
Reckitt Benckiser, Reliant, Roche Labora<strong>to</strong>ries, Sanofi-Aventis, Schering-Plough, Shire<br />
Pharmaceuticals, TAP Pharmaceutical Products Inc., Visiting Nurse Services of New York, Wyeth,<br />
Wyeth Consumer Healthcare, Y-Me National Breast Cancer Organization.<br />
Services: Branding and identity; comprehensive CME; consumer advertising and promotion,<br />
contract sales/outsourced marketing; experiential marketing; global marketing; interactive<br />
services; managed care marketing; market research; media planning and buying; medical<br />
education; professional advertising and promotion; professional and patient education materials;<br />
publication planning; relationship marketing; research-based consulting; sales training<br />
communications and development; strategic planning and business development.<br />
Offices: Adient, 434 Interpace Parkway, Parsippany, NJ 07054; Altum, 444 Interpace Parkway,<br />
Parsippany, NJ 07054; Carbon, 420 Interpace Parkway, Parsippany, NJ 07054; CommonHealth<br />
London, 141 Westbourne Terrace, Padding<strong>to</strong>n, London W2 6JR; CommonHealth Paris, 21, rue<br />
Quentin Bauchart, 75008 Paris, France; Conectics, 426 & 442 Interpace Parkway, Parsippany,<br />
NJ 07054; Ferguson, 404 Interpace Parkway, Parsippany, NJ 07054; HLS, 402 Interpace<br />
Parkway, Parsippany, NJ 07054; MBS/Vox, 440 Interpace Parkway, Parsippany, NJ 07054;<br />
Noesis, 2110 Headquarters Plaza, Morris<strong>to</strong>wn, NJ 07960; CommonHealth Consumer <strong>Group</strong>,<br />
424 Interpace Parkway, Parsippany, NJ 07054; ProCom, 432 Interpace Parkway, Parsippany, NJ<br />
07054; Qi, 430 Interpace Parkway, Parsippany, NJ 07054; Solara, 422 Interpace Parkway,<br />
Parsippany, NJ 07054 and Chanin Building 43rd Floor, 122 East 42nd St., New York, NY 10017.<br />
Divisions: Adient: full-service professional advertising and promotion agency; Altum: full-service<br />
professional advertising and promotion agency; Carbon: full-service professional advertising and<br />
promotion agency; CommonHealth London and CommonHealth Paris: full-service global<br />
professional and consumer advertising and promotion agencies; Conectics: research and media<br />
planning services; Ferguson: full-service professional advertising and promotion agency; HLS:<br />
medical-education services; MBS/Vox: research-based consultancy specializing in physicianpatient<br />
communication; Noesis: full-service professional advertising and promotion agency;<br />
CommonHealth Consumer <strong>Group</strong>: two full-service consumer advertising and promotion, and<br />
relationship marketing agencies; ProCom: medical-education services; Qi: a full service digital<br />
agency; Solara: managed care marketing services.<br />
FEATURED WORK<br />
Product: Estrasorb<br />
Client: Esprit Pharma<br />
Creative/account team: Cindy Johnson, Management<br />
Supervisor; Scott Watson, Chief Creative Officer; Gail<br />
Berlese, Creative Direc<strong>to</strong>r/Art Direc<strong>to</strong>r; Michele Moss,<br />
Creative Direc<strong>to</strong>r/Copywriter.<br />
Why this ad is special: This campaign “turned over a<br />
whole new leaf” for Estrasorb, the only soy-based <strong>to</strong>pical<br />
estrogen lotion, a new and safer option that relieves not<br />
only the hot flashes suffered by millions of women, but<br />
also their concerns about estrogen therapy, and<br />
reinforces that physicians can feel confident prescribing<br />
it. Thanks <strong>to</strong> Estrasorb, they can all “Feel Good Again.”<br />
Compass Healthcare Communications<br />
14 Nassau Street, Prince<strong>to</strong>n, NJ 08542<br />
Phone: 609-688-8440 • Fax: 609-688-8399<br />
E-mail: mail@compasshc.com • Web: www.compasshc.com<br />
Founded: 2003<br />
Officers: Peter H. Nalen, President/CEO; Kristin Marvin Keller, VP, Client Services.<br />
Healthcare accounts: Abbott Labora<strong>to</strong>ries: Advicor, Niaspan; Santarus Inc.: Zegerid; Alexion<br />
Pharmaceuticals: Soliris; Bris<strong>to</strong>l Myers Squibb: Erbitux, Abilify; Actelion Pharmaceuticals, Inc.:<br />
Ventavis; Novartis Oncology: Proleukin; Esprit Pharmaceuticals: Sanctura; Synova Healthcare:<br />
150 MM&M JULY 2007<br />
Fem-V, Today Sponge; Oscient Pharmaceuticals: Antara; Valeant Pharmaceuticals: Diastat,<br />
Migranal, Infergen, Zelapar, Tasmar; Bos<strong>to</strong>n Scientific: Prolieve; Celgene Corporation: Revlimid.<br />
Number of Accounts gained: 5<br />
Accounts gained: Novartis Oncology: Proleukin; Cotherix (now Actelion Pharmaceuticals Inc.):<br />
Ventavis; Esprit Pharmaceuticals: Sanctura; Celgene Corporation: Revlimid; Oscient<br />
Pharmaceuticals: Antara.<br />
Number of Accounts lost: 0<br />
Services: A leading independent, full-service, online marketing agency. We design, implement<br />
and measure award wining, online marketing programs for our clients in the healthcare industry.<br />
Our in-depth understanding of who comes online and why ensures our clients best meet the<br />
distinct information needs of each of their targets in the manner they desire. Using the worlds<br />
leading analytical technology and our marketing know-how we ensure all of our programs are<br />
proven successful.<br />
New Hire Detail: Robert Renjilian, Account Direc<strong>to</strong>r; Heather Derenthal, Account Supervisor;<br />
Justin Mathews, Account Supervisor; Christine Robbins, Account Executive; Jeff Friedman,<br />
Direc<strong>to</strong>r, Project Management; Justin Shepp, Project Manager; Andrea Asadourian, Marketing;<br />
Dawn Grulozovic, Administrative Assistant.<br />
Concentric Pharma Advertising<br />
71 W. 23rd Street, New York, NY 10010<br />
Phone: 212-633-9700 • Fax: 212-633-0573<br />
E-mail: info@concentric-rx.com • Web: www.concentric-rx.com<br />
Founded: 2002<br />
Officers: Ken Begasse Sr. Managing Partner, Chief Strategic Officer; Ken Begasse<br />
Jr. Partner, Direc<strong>to</strong>r of Client Services; Michael Sanzen, Partner, Creative Direc<strong>to</strong>r;<br />
Sayan Ray, Associate Creative Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 10.0% 20.0%<br />
Alternative media 15.0 5.0<br />
Conventions/exhibits 10.0 15.0<br />
Direct marketing 10.0 5.0<br />
Sales materials 45.0 30.0<br />
Consumer media<br />
Sales training and<br />
5.0 10.0<br />
preparation 5.0<br />
Healthcare accounts:Bayer Healthcare Pharmaceuticals: Betaseron; Pfizer: Cardura XL,<br />
Caverject Impulse, Depo Tes<strong>to</strong>sterone; DePuy Spine: Charite, Spotlight, Expedium; Mitsubishi<br />
Pharma America: Corporate, MCI-196; Elixir: Rx Brands; Warner Chilcott: Loestrin 24, Femcon<br />
Chewable, Taclonex, Doryx; Cobolt: corporate; INO: INOmax.<br />
Services: A full-service, media-agnostic, strategic marketing and communications firm. Unique<br />
approach draws strategic insights from in-depth exploration of the beliefs and behaviors of the “3<br />
P’s,” the key cus<strong>to</strong>mers who interact during each prescription drug sale: the physician, the patient<br />
and the plan. The Concentric approach is <strong>to</strong> consider this cus<strong>to</strong>mer dynamic in its <strong>to</strong>tality, from<br />
the onset of strategic planning through execution and program implementation. Fully-integrated<br />
services employ a multi-channel approach and include: strategic planning, marketing<br />
consultation, brand development, pre-commercialization planning, U.S. and global marketing<br />
professional and consumer communications, relationship marketing, patient education and sales<br />
force support programs.<br />
New Hire Detail: Ken Moran, Direc<strong>to</strong>r of <strong>Agency</strong> Services; Tim Campbell, <strong>Group</strong> Direc<strong>to</strong>r,<br />
Account Services; Chris Henshall, Marketing Consultant.<br />
Divisions: Concentric Managed Care, Concentric Consumer, Concentric and Consulting<br />
Elixir Rx: Project Shop<br />
FEATURED WORK<br />
Product: Betaseron<br />
Client: Bayer Healthcare<br />
Pharmaceuticals<br />
Creative/account team: Michael<br />
Sanzen, Creative Direc<strong>to</strong>r; Sayan Ray,<br />
Associate Creative Direc<strong>to</strong>r; Aimee<br />
Eastwood, <strong>Group</strong> Supervisor of Copy;<br />
Ken Begasse Jr., Direc<strong>to</strong>r of Client<br />
Services; Amanda Rivera, Account<br />
Supervisor.<br />
Why this ad is special: This campaign<br />
re-launched Betaseron. The image of the<br />
“axon bomb” reminds physicians how<br />
devasting MS progression can be. Even in the early stages, a first event can lead <strong>to</strong> permanent<br />
disabilty. Physicians must act quickly with the only product proven <strong>to</strong> reduce the risk for disability.<br />
When a first event strikes “There’s not a moment <strong>to</strong> lose and it is not a moment <strong>to</strong>o soon for<br />
Betaseron.”
Corbett Worldwide Healthcare<br />
Communications<br />
211 E. Chicago Avenue, Chicago, IL 60611<br />
Phone: 312-664-5310 • Fax: 312-649-7232<br />
E-mail: MarketMovingIdeas@corbett.com • Web: www.corbett.com<br />
Founded: 1962<br />
Parent company: Corbett Accel Healthcare <strong>Group</strong> (an Omnicom <strong>Group</strong> Co.), 211 E.<br />
Chicago Avenue, Chicago, IL 60611<br />
Officers: Elaine Eisen, President; Bob DeBar<strong>to</strong>lo, EVP, Executive Direc<strong>to</strong>r of Client<br />
Services; Robin Shapiro, SVP, Executive Creative Direc<strong>to</strong>r.<br />
Healthcare accounts: Alcon Consumer Products, Alcon Pharmaceuticals, Alcon Surgical,<br />
Bris<strong>to</strong>l-Myers Squibb Co., Johnson & Johnson, Otsuka America Pharmaceutical, Procter &<br />
Gamble Pharmaceuticals Inc., sanofi-aventis.<br />
Number of Accounts gained: 3<br />
Number of Accounts lost: 0<br />
FEATURED WORK<br />
Product: Ac<strong>to</strong>nel<br />
Client: Procter & Gamble Pharmaceuticals Inc./sanofiaventis<br />
Creative/account team: Account Management:<br />
Charlie Austin, Kim Robinson; Copy: Joanna Friel-<br />
Wimmer, Tracy Haak; Art: Tom Dickman, Chris Rudnick;<br />
Creative Direction: Jerry Coamey.<br />
Why this ad is special: Bones have s<strong>to</strong>ries <strong>to</strong> tell.<br />
That’s the inspiration behind this new campaign for<br />
Ac<strong>to</strong>nel. By dramatizing the life her bones have led, this<br />
idea brings emotion <strong>to</strong> the clinical risk of fracture for a<br />
postmenopausal woman with or at risk for<br />
osteoporosis. In a category full of x-rays and smiling<br />
patients, these “bone s<strong>to</strong>ries” create a unique, yet<br />
relevant way <strong>to</strong> communicate Ac<strong>to</strong>nel’s fracture risk<br />
reduction benefit.<br />
Core-Create, Inc.<br />
100 Franklin Square Drive, Somerset, NJ 08873<br />
Phone: 732-748-0433 • Fax: 732-748-0430<br />
Web: www.core-create.com<br />
Founded: 1991<br />
Officers: Ken Ribotsky, President; Dorene Weisenstein, Executive VP, Creative<br />
Services; Jo Ann Mayer, PhD, Senior VP, Medical Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Advertising 55.0%<br />
Medical Education 23.0<br />
Corporate Communications 20.0<br />
Web 2.0<br />
Healthcare accounts: Coria Labora<strong>to</strong>ries: Cloderm, Cera Ve, Salex, Salex Shampoo, Coria<br />
Corporate, Coria medical education, 2 products under development; ConvaTec: Aquacel,<br />
Aquacel Ag, Veriva XC, Hydrofiber, DuoDERM, FlexiSeal FMS, Os<strong>to</strong>my Care, Acute Care,<br />
Sensicare, Wound Therapeutics, 2 products under development; Healthpoint Surgical: Surgicept,<br />
Triseptin, Actiprep, Exactacain; Sun Biomedical: OraLine, VisuaLine, ProbeLine, BreathScan, new<br />
product under development; Interactive Video: MobiLAB; King Pharmaceuticals: Altace; Nikon<br />
Optical USA: Nikon Optical Lenses; Xanodyne Pharmaceuticals: Sales-Incentive Program; Biovail<br />
Pharmaceuticals Corp.: Drug delivery.<br />
Number of Accounts gained: 10<br />
Number of Accounts lost: 0<br />
Divisions: brandkarma, Santa Ana, CA; Alpha & Omega (medical education), Somerset, NJ.<br />
AGENCY A-TO-Z<br />
FEATURED WORK<br />
Product: Salex Shampoo<br />
Client: Coria Labora<strong>to</strong>ries<br />
Creative/account team: Dorene Weisenstein<br />
Cramer Healthcare<br />
425 University Avenue, Norwood, MA 02062<br />
Phone: 781-278-2300<br />
E-mail: info@crameronline.com • Web: www.cramerhealthcare.com<br />
Founded: 1982<br />
Parent company: Cramer, 425 University Avenue, Norwood, MA 02062<br />
Officers: Tom Martin, President/CEO; Rich Sturchio, EVP Creative; TJ Martin, EVP<br />
Sales & Marketing; Darren Ross, EVP Digital Marketing; Tim Martin, EVP Operations.<br />
Healthcare accounts: EMD Serono, Inc., US Surgical, Bos<strong>to</strong>n Scientific, Bayer Diagnostics,<br />
Siemens Medical Solutions Diagnostics, Phillips Medical, Smith & Nephew, Candela, Idenix.<br />
Number of Accounts gained: 4<br />
Accounts gained: Biosymposia, Digene.<br />
Number of Accounts lost: 0<br />
Services: A full service digital marketing and event solutions agency specializing in building<br />
relationships with highly-targeted healthcare audiences. Creates dialogues that engage and ease<br />
your audience along their personal journeys by developing branded and unbranded programs that<br />
drive business across the entire brand lifecycle. Services include: brand identity, pre-and postlaunch<br />
communications, event production, interactive selling <strong>to</strong>ols, relationship/loyalty<br />
programs, patient compliance and educational <strong>to</strong>ols, Websites and media programs, print, video<br />
and animation.<br />
New Hire Detail: Lisa Reilly, VP Heathcare Strategic Planning; Tom Spicer, VP Account Services;<br />
Emily Bulat, Direc<strong>to</strong>r Strategic Planning.<br />
FEATURED WORK<br />
Product: MSLifeLines.com<br />
Client: EMD Serono, Inc.<br />
Creative/account team: Julie Walker, VP<br />
Account Services; Kathy Walker, VP Strategy and<br />
Creative.<br />
Why this ad is special: The newly redesigned<br />
umbrella site of MSLifeLines.com offers<br />
convenience <strong>to</strong> the MS community and Rebif<br />
(interferon beta-1a) patients. This site offers tips on<br />
managing the symp<strong>to</strong>ms of MS, injection training<br />
videos, inspirational s<strong>to</strong>ries about living with MS, a<br />
convenient way <strong>to</strong> participate in ongoing monthly<br />
webevents, and much more!<br />
Crowley Webb and Associates<br />
268 Main Street, Suite 400, Buffalo, NY 14202<br />
Phone: 716-856-2932 • Fax: 716-856-2940<br />
E-mail: jim.hettich@crowleywebb.com • Web: www.crowleywebb.com<br />
Founded: 1986<br />
Officers: James Hettich, Chairman/CEO; David Buck, President/Chief Creative<br />
Officer; Richard Spears, Chief Marketing Officer; Jean Fletcher, Chief Financial<br />
Officer; James Crowley, VP/<strong>Media</strong> Direc<strong>to</strong>r; Jeffrey Pappalardo, VP/Creative<br />
Direc<strong>to</strong>r; Ann Caruana, VP/Account Service.<br />
JULY 2007 MM&M 151
AGENCY A-TO-Z<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 4.0% 5.0%<br />
Alternative media 10.0 7.0<br />
Conventions/exhibits 2.0 2.0<br />
Direct marketing 15.0 15.0<br />
Sales materials 20.0 25.0<br />
Consumer media 45.0 40.0<br />
Public relations 4.0 4.0<br />
Other 2.0<br />
Healthcare accounts: AirSep Corporation: medical equipment manufacturer; Associated<br />
Healthcare: oxygen distribution; Mercy Hospital Foundation; New Life Management &<br />
Development: senior living communities; Praxis Communications, Inc.: centralized patient<br />
recruitment for clinical research studies; The Research Center for Stroke and Heart Disease;<br />
Siemens Corporation: hearing instruments div.; Take Care Health Systems: retail health clinics.<br />
Number of Accounts gained: 6<br />
Accounts gained: AirSep Corporation, Associated Healthcare, Mercy Hospital Foundation, New<br />
Life Management & Development, Siemens Corporation, Take Care Health Systems.<br />
Number of Accounts lost: 3<br />
Accounts lost: Addition Technology, Aspen Dental, Minrad International.<br />
Services: Corporate identity, design, interactive, and market research consultation.<br />
Cummins, MacFail & Nutry, Inc.<br />
(CM&N Advertising)<br />
134 West End Avenue, Somerville, NJ 08876<br />
Phone: 908-722-8000 • Fax: 908-722-2055<br />
E-mail: ffasano@cmn-adv.com • Web: www.cmn-adv.com<br />
Founded: 1951<br />
Officers: Frank Fasano, President; Dominick Cirilli, EVP.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 25.0%<br />
Conventions/exhibits 12.0 12.0<br />
Direct marketing 17.0 12.0<br />
Sales materials 49.0 49.0<br />
Public relations 2.0 2.0<br />
Healthcare accounts: Small Bone Innovations: arthroplasty, internal fixation, external fixation,<br />
tissue technology. Innovative Medical Products: surgical positioners; Care Support of America:<br />
care coordination; EBI: orthopedics; Olympus America: endoscopy service and repair,<br />
endoscopic ultrasound; Opt-e-scrip: personalized medicine test; URL Mutual: generic pharma.<br />
Number of Accounts gained: 3<br />
Accounts gained: Olympus America (endoscopy service grp); Opt-e-scrip; Diversified <strong>Media</strong> Grp.<br />
Services: Strategic market planning and development, product/corporate positioning, branding,<br />
Web design and implementation.<br />
FEATURED WORK<br />
Product: Olympus Endoscopy Service and Repair<br />
Client: Olympus America<br />
Creative/account team: Dom Cirilli, Creative Direc<strong>to</strong>r;<br />
Frank Fasano, Copy Supervisor; Merrilee Zigarelli, Account<br />
Executive.<br />
Why this ad is special: Client’s objective was <strong>to</strong> brand the<br />
service business—a major revenue contribu<strong>to</strong>r that lacked a<br />
strong identity. They wanted <strong>to</strong> communicate the Olympus<br />
commitment <strong>to</strong> excellence. The project put a “face” on this<br />
important product line, repositioning the service team as a key<br />
liaison <strong>to</strong> ongoing cus<strong>to</strong>mer support: “Our Passion for Quality<br />
Doesn’t End After the Product is Built.”<br />
Deutsch Inc.<br />
111 Eighth Avenue, New York, NY 10011<br />
Phone: 212-981-7600 • Fax: 212-981-7525<br />
Web: www.deutschinc.com<br />
Founded: 1969<br />
Parent company: Interpublic <strong>Group</strong> of Companies, 1114 Avenue of the Americas,<br />
18th floor, New York, NY 10036<br />
152 MM&M JULY 2007<br />
Officers: Donny Deutsch, Chairman; Linda Sawyer, CEO; Peter Gardiner, Partner,<br />
Chief <strong>Media</strong> Officer; Val DiFebo, President/Deutsch NY; Peter Nicholson, Partner,<br />
Chief Creative Officer; Mike Duda, Partner, Direc<strong>to</strong>r of Business Development and<br />
Corporate Initiatives; Mike Sheldon, President, Deutsch LA; Eric Hirshberg,<br />
President, Chief Creative Officer, Deutsch LA; Fred Rubin, Partner and Direc<strong>to</strong>r,<br />
iDeutsch and directDeutsch.<br />
Healthcare accounts:Johnson & Johnson, Novartis Worldwide, sanofi pasteur.<br />
Offices: Deutsch LA<br />
Divisions: iDeutsch, deutsch<strong>Media</strong>, designDeutsch, and directDeutsch<br />
Donahoe Purohit Miller, Inc.<br />
111 S. Wacker Drive, Suite 4700, Chicago, IL 60606<br />
Phone: 312-341-8100 • Fax: 312-341-8119<br />
E-mail: bigideas@dpmadvert.com • Web: www.dpmadvert.com<br />
Founded: 1985<br />
Officers: Ahnal Purohit, President/CEO; Monica Noce Kanarek, EVP, Creative; Jay<br />
Doniger, VP <strong>Group</strong> Creative Head; Mark Kruger, VP Account Services.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 15.0% 20.0%<br />
Alternative media 30.0<br />
Conventions/exhibits 5.0<br />
Direct marketing 20.0 10.0<br />
Sales materials 45.0 25.0<br />
Consumer media 15.0 15.0<br />
Services: Each of DPM’s three divisions is focused on a different aspect of brand building: DPM<br />
Advertising: a health care agency that offers strategically creative, brand-building advertising and<br />
education. CPE Communications: a medical communications company, offering medical and<br />
patient education. Fact Flow Research: a market research firm with qualitative and quantitative<br />
market research capabilities. These divisions can work <strong>to</strong>gether seamlessly for strategic/tactical<br />
integration, or they can work independently for more targeted support.<br />
Offices: 84 Headquarters Plaza, West Tower, 6th Floor, Morris<strong>to</strong>wn, NJ 07960<br />
Divisions: DPM Advertising, CPE Communications, and Fact Flow Research.<br />
FEATURED WORK<br />
Product: Analpram HC<br />
Client: Ferndale Labora<strong>to</strong>ries, Inc.<br />
Creative/account team: Jay Doniger, VP Creative<br />
<strong>Group</strong> Head.<br />
Why this ad is special: Our use of a blushing peach<br />
allowed us <strong>to</strong> present the issue of hemorrhoids in an<br />
acceptable way and brought a new, unforgettable face<br />
<strong>to</strong> the issue. Almost instantly, the peach became an<br />
unforgettable icon for the condition, and it helped<br />
visualize the convenience and efficacy of Analpram HC<br />
Singles by happily making its way through everyday<br />
scenarios.<br />
Dorland Global Corporation<br />
One South Broad, 11th Floor, Philadelphia, PA 19107<br />
Phone: 215-625-0111 • Fax: 215-625-9037<br />
Web: www.dorland.com • Founded: 1971<br />
Parent company: Huntsworth Plc, London<br />
Officers: Harry A. Sweeney, Chairman, Dorland Global Corporation; Maryrita F.<br />
Sweeney, President / COO, Dorland Global Corporation; Charlie Santangelo, EVP,<br />
CFO, Dorland Global Corporation; Rich Minoff, President, Dorland Global Health<br />
Communications; Nancy Long, President, Dorland Global Public Relations.
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 5.0% 5.0%<br />
Conventions/exhibits 5.0 5.0<br />
Direct marketing 10.0 10.0<br />
Sales materials 21.0 20.0<br />
Consumer media 5.0 5.0<br />
Public relations 47.0 48.0<br />
Other 7.0 7.0<br />
Healthcare accounts: Cen<strong>to</strong>cor Inc.: Remicade, corporate branding, new product; Procter &<br />
Gamble: Ac<strong>to</strong>nel, Professional PR, PUR Water Filtration; Cephalon, Inc.: Provigil; Wyeth:<br />
Healthcare Systems, Managed Care, Institutional Care, Pharmacuetical Care,<br />
Employer/Professional Affairs; Baxter: Aralast; Novartis(vaccines): Fluvirin, Rabavert; Bos<strong>to</strong>n<br />
Scientific (Guidant): cardiac surgery; InterMune: Pulmonology; Mars: new product; Lundbeck:<br />
Corporate, Serdolect; Ortho Clinical Diagnostics: RhoGham, Veridex; Roche; Valeant: Infergen;<br />
McNeil: St. Joseph’s Aspirin, Tylenol; Genzyme: Thymoglobulin; GlaxoSmithKline: Arixtra;<br />
Cyberonics: VNS Therapy; Myogen: Ambrisentan, Darusentan; Abbott Vascular .<br />
Number of Accounts gained: 13<br />
Number of Accounts lost: 13<br />
New Hire Detail: Michael Beckerich, EVP Dorland Global Public Relations, New York.<br />
Offices: New York and San Francisco<br />
Divisions: Dorland Global Health Communications, Dorland Global Public Relations, and inRx<br />
Medical Education<br />
Draftfcb Healthcare<br />
100 W. 33rd Street, New York, NY 10001<br />
Phone: 212-672-2300 • Fax: 212-672-2301<br />
Web: www.fcbhealthcare.com<br />
Founded: 1977<br />
Parent company: Interpublic <strong>Group</strong> of Companies, 1114 Avenue of the Americas,<br />
New York, NY 10036<br />
Officers: Tom Domanico, Chairman, CEO, Worldwide Creative Direc<strong>to</strong>r; Dana<br />
Maiman, President, CEO; Harold Corbran, EVP, Chief Operating Officer; Bill Young,<br />
EVP, Chier Administrative Officer; Angela Castro, EVP, Direc<strong>to</strong>r of Strategic<br />
Planning; Sheri Rosenblatt, EVP, <strong>Group</strong> Management Direc<strong>to</strong>r; Mike Guarino, EVP,<br />
<strong>Group</strong> Management Direc<strong>to</strong>r; Tammy Fischer, EVP, <strong>Group</strong> Management Direc<strong>to</strong>r;<br />
Matt Lane, EVP, <strong>Group</strong> Management Direc<strong>to</strong>r; Michael Rutstein, EVP, Consumer<br />
Healthcare.<br />
Healthcare accounts: Beiersdorf: Aquaphor, Eucerinl; Bris<strong>to</strong>l-Myers Squibb: Ipilimumab,<br />
Ixabepilone, Reyataz (Global), Sustiva (US/Global); Boehringer Ingelheim/Pfizer: Spiriva;<br />
Boehringer Ingelheim: Flomax; Cen<strong>to</strong>cor: CNTO 1275, Kiacta; Cyberonics: VNS Therapy;<br />
Gilead/Bris<strong>to</strong>l-Myers Squibb: Atripla; GlaxoSmithKline: Argatroban, Arixtra, Altabax, Augmentin<br />
XR, Boostrix, Havrix, Infanrix, Pediarix, Twinrix, Bosatria, Imitrex/Trexima, Lamictal, Malarone,<br />
Valtrex; KOS/Jerini: Icatibant; MedImmune: FluMist, Synagis; Merck: Arcoxia, Cozaar/Hyzaar,<br />
Fosamax, Januvia/Janumet, Propecia; Neurocrine: Indiplon; Ortho Biotech: Yondelis; Reliant:<br />
Omacor; Roche: Actemra, CERA; Serono: Gonal F, Pergoveris, Saizen; Talecris: Prolastin.<br />
Number of Accounts gained: 17<br />
Accounts gained: American Express: health savings accounts; BDF Beiersdorf: Eucerin,<br />
Aquaphor; BMS Virology: Sustiva; Cen<strong>to</strong>cor: Kiacta; GSK: Argatroban, Arixtra, Bosatria, Imitrex,<br />
Trexima; KOS/Jerini Pharmaceuticals: Icatibant; Merck: Januvia, Janumet; Neurocrine: Indiplon;<br />
Serono: Gonal-f, Pergoveris; Talecris: Prolastin.<br />
Number of Accounts lost: 4<br />
Accounts lost: Abbott: Zemplar; Endo Pharmaceuticals; Frova, Opana; GSK: Wellbutrin XL<br />
(patent expiry); Merck: Zocor (patent expiry).<br />
Services: CD-ROMs, closed loop marketing, convention/congress activities, corporate<br />
branding, cus<strong>to</strong>mer relationship marketing, direct marketing, direct-<strong>to</strong>-consumer, direct-<strong>to</strong>patient,<br />
e-mail blasts, formulary kits, reimbursement kits, global branding, in-office marketing,<br />
interactive sales training and communication, life-cycle management, logo development,<br />
managed care/cus<strong>to</strong>mer segment marketing, mechanism of action (MOA) videos, media<br />
(consumer, professional, online), medical education, symposia, dinner meetings, advisory<br />
boards, publication planning, packaging, patient education, premarket conditioning, premiums,<br />
product branding, professional advertising and promotion, sales force communications — rep<br />
training/motivational programs, sales materials and collateral, scientific resource centers,<br />
starter kits, strategic planning/market research, Web design and programming.<br />
New Hire Detail: In 2006 we were very fortunate <strong>to</strong> hire Harold Corbran as our new COO. He<br />
brings a wealth of pharma experience from both the client and agency side, most recently leading<br />
many business units (diversified services) at Euro RSCG and including over 20 years at Parke-<br />
Davis. His role will be <strong>to</strong> help guide Draftfcb Healthcare’s expansion in<strong>to</strong> new opportunities in<br />
pharmaceutical marketing including spearheading our focus on innovation and commitment <strong>to</strong><br />
speaking <strong>to</strong> each healthcare professional as individually as possible. We have also hired a CAO,<br />
Bill Young, a very seasoned industry executive who started in the first quarter of ‘07. Bill spent<br />
AGENCY A-TO-Z<br />
many years at a sister IPG company Lowe Healthcare. He will be charged with recruitment,<br />
retention and training for all of the offices within the Draftfcb Healthcare network, US and global.<br />
Other extremely significant hires include Matt Lane who is EVP, Managing Direc<strong>to</strong>r of our Project X-<br />
Ray <strong>Agency</strong> located at 150 East 42nd St., NYC. Matt was most previously leading his own start-up<br />
agency and prior <strong>to</strong> that had spent many years at CDM in senior management. Our most recent<br />
hire, Donna Wolff, PhD, joined ProHealth, our medical education company as Direc<strong>to</strong>r of Medical<br />
Strategic Affairs. Most recently she was at a sister agency within the IPG network and prior <strong>to</strong> that<br />
had been at Grey Healthcare.<br />
Offices: Project X-Ray is the full-service AOR for some of Pfizer’s major blockbusters (both US<br />
and global).Draftfcb Healthcare collaborates with Draftfcb Worldwide, a renowned consumer<br />
agency with a presence in New York and globally, on DTC assignments when appropriate.<br />
Divisions: A series of subsidiary units operate within Draftfcb Healthcare: ProHealth — our<br />
medical education division, headed by Ellen Wasserman; CSM — our cus<strong>to</strong>mer segment<br />
marketing group, headed by Ann Stuchiner; TPM — our DTP, TouchPointSM marketing group<br />
headed by Joe Rukeyser, PhD; strategic planning, led by Angela Castro, PhD; ethnic/specialty<br />
marketing, also led by Angela Castro; and our DTC and interactive groups, led by Mike Rutstein.<br />
One of our newest subsidiary units is Connect Tech, dedicated <strong>to</strong> closed loop marketing. This<br />
division consists of over 15 skilled individuals highly proficient in all closed loop marketing<br />
platforms (i.e. Proscape, Exploria, Skura programming platforms). Rated Rx which specializes in<br />
interactive motion graphics including web design. Another subsidiary unit launched in 2006 was<br />
The Clinic which is our Express Studio Division. Two other divisions operating under the Draftfcb<br />
Healthcare umbrella are Level One, dedicated <strong>to</strong> healthcare professional relationship marketing<br />
and our Innovate <strong>to</strong> Invigorate Council. Level One was born out of the Draft FCB merger. From<br />
Draft, we acquired the proven strategic methodologic, technical and analytical compentencies for<br />
which Draft is renowned (in the consumer world) with the tremendous understanding of the<br />
professional healthcare realm which obviously exists at FCB HealthCare. Our Innovate <strong>to</strong><br />
Invigorate Council is our internal initiative <strong>to</strong> turn big ideas in<strong>to</strong> behavior changing innovations. This<br />
council interfaces regularly with the IPG Emerging <strong>Media</strong> Lab <strong>to</strong> evaluate and leverage all new<br />
media for our clients.<br />
FEATURED WORK<br />
Product: Atripla<br />
Client: Gilead/BMS<br />
Creative/account team: Mary<br />
Dickson, SVP, Creative Direc<strong>to</strong>r, Art;<br />
Nina Padukone, SVP, Creative Direc<strong>to</strong>r,<br />
Copy; Greg Hansen, VP <strong>Group</strong> Art<br />
Supervisor; Rafael Lena, <strong>Group</strong> Copy<br />
Supervisor; Tammy Fischer, EVP, <strong>Group</strong><br />
Management Direc<strong>to</strong>r; Karl Tiedemann,<br />
VP Account <strong>Group</strong> Supervisor; Jason<br />
Fajardo, Account Supervisor; Tiffany<br />
Wood, Sr. Account Executive.<br />
Why this ad is special: The WholeHaarted campaign, supports the launch of the first and only<br />
single tablet regimen in the his<strong>to</strong>ry of HIV. The WholeHAARTed campaign is an expression of the<br />
Atripla benefit of unprecedented efficacy, <strong>to</strong>lerability and convenience all in a single pill. The<br />
campaign is a standout because the bright saturated red color and bold graphic copy treatment<br />
project the brand personality and reflect the exceptionally high level of optimism and expectations<br />
that HCPs and patients associate with the brand. The campaign has helped propel Atripla <strong>to</strong> # 1<br />
Rxd HIV therapy within a few months.<br />
Dudnyk<br />
100 Tournament Drive, Suite 214, Horsham, PA 19044<br />
Phone: 215-443-9406 • Fax: 215-443-0207<br />
E-mail: fpowers@dudnyk.com • Web: www.dudnyk.com<br />
Founded: 1993<br />
Parent company: CommCor, Inc., 100 Tournament Drive, Suite 214, Horsham, PA<br />
19044<br />
Officers: Ed Dudnyk is the majority owner and CEO. The agency is managed by the<br />
following dynamic group of agency veterans: Lorna Weir, President; Barry<br />
Schmader, EVP, Creative Direc<strong>to</strong>r; Frank Powers, EVP, Management Supervisor; Dr.<br />
Chris<strong>to</strong>pher Tobias, SVP, Scientific & Strategic Services; Chuck Jeffries, VP, Creative<br />
Direc<strong>to</strong>r, Art.<br />
Healthcare accounts: Shire: Carbatrol, Equetro; Medtronic: AneuRx AAA Stent Graft, Talent AAA<br />
Stent Graft, Talent TAA Stent Graft, Valiant TAA Stent Graft, Endeavor DES Stent Graft, InterStim<br />
Therapy; Advancis: Keflex 750 mg; Fujirebio Diagnostics, Inc.: new product; TAP<br />
Pharmaceuticals: Lupron Depot; Merck & Co., Inc.; Arcoxia; OraPharma: Arestin, new product<br />
launch, corproate; Forest Labs: Lexapro; ZLB Behring: Rhophylac; Fujirebio Diagnostics, Inc.:<br />
corproate; OSI Pharmaceuticals: corporate; OmniSonics: resolution system.<br />
Number of Accounts gained: 9<br />
Accounts gained: Advancis: corporate, Keflex 750 mg; ZLB Behring: Rhophylac ITP;<br />
OraPharma: new product launch; Merck & Co., Inc.: Arcoxia; Merck & Co., Inc.: Cosopt;<br />
Medtronic:Talent AAA Stent Graft, corporate; OraPharma: corporate.<br />
Number of Accounts lost: 2<br />
Accounts lost: MMRF (project complete); PediaMed (company eliminated sales and Marketing).<br />
Services: <strong>Media</strong>, interactive, scientific support, pre-launch Phase II/III positioning and message<br />
development, and animal health expertise.<br />
JULY 2007 MM&M 153
AGENCY A-TO-Z<br />
Divisions: AD-Tech, located in Hollywood, FL, is a sibling agency. AD-Tech is entirely independent<br />
of Dudnyk and focuses on the diagnostics and instrumentation markets. VIRTU Interactive,<br />
located within the Dudnyk complex in Horsham, PA, provides our interactive capabilities. VIRTU<br />
designs and builds websites for a number of Fortune 500 companies and provides interactive<br />
services for many of our healthcare clients. They are also the designers of the Dudnyk website<br />
www.dudnyk.com. Bliss, Gouverneur & Associates handles our public relations capability. Bliss<br />
PR is a business-<strong>to</strong>-business and healthcare-oriented public relations firm, providing services <strong>to</strong><br />
clients from their headquarters in New York City, NY. Our international presence is represented by<br />
a successful global alliance that has been in place for two years with a company called Surie Creo.<br />
Surie is an international brand and communications consultancy located in London, UK. They<br />
focus on branding and brand architecture for pharma and consumer package good companies.<br />
FEATURED WORK<br />
Product: Brand Seasoning<br />
Client: Dudnyk Self-Promotion<br />
Creative/account team: Barry Schmader, EVP, Executive<br />
Creative Direc<strong>to</strong>r; Chuck Jeffries, VP, Creative Direc<strong>to</strong>r, Art;<br />
John Kemble, Assoc. Creative Direc<strong>to</strong>r, Art; Mike Hawkins, Art<br />
Direc<strong>to</strong>r; Frank X. Powers, EVP, Management Supervisor.<br />
<strong>Media</strong> team: Dora Shankman, <strong>Media</strong> Specialist.<br />
Why this ad is special: The agency’s new self-promotion<br />
campaign uses a series of uncluttered visuals that<br />
demonstrate powerful dominance of the color red while<br />
projecting a message about how Dudnyk can boost any brand.<br />
echo Torre Lazur<br />
120 Eagle Rock Avenue, East Hanover, NJ 07936<br />
Phone: 973-884-4707 • Fax: 973-884-4749<br />
E-mail: joe.poggi@mccann.com • Web: www.echo-tl.com<br />
Parent company: McCann Healthcare Worldwide, Parsippany, NJ<br />
Officers: Marci Piasecki, Chairman of the Board, Torre Lazur McCann Healthcare;<br />
Joe Poggi, President; Juan Ramos, EVP/Executive Creative Direc<strong>to</strong>r, Art; Tracy<br />
Blackwell, EVP/Executive Direc<strong>to</strong>r, Copy; Beth Beck, SVP/Account Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 10.0%<br />
Alternative media 5.0 5.0<br />
Conventions/exhibits 5.0 5.0<br />
Direct marketing 10.0 10.0<br />
Sales materials 60.0 70.0<br />
Healthcare accounts: Ethicon Endo-Surgery; GlaxoSmithKline: Cervarix, Fluarix, Relenza; Kos<br />
Pharmaceuticals: Niaspan; Roche Labora<strong>to</strong>ries: Kytril; Sepracor: Brovana, Lunesta, Lunesta and<br />
Xopenex organized cus<strong>to</strong>mer groups, Xopenex HFA, Xopenex UDV; UMDNJ/The Cancer Institute<br />
of New Jersey.<br />
Number of Accounts gained: 6<br />
Accounts gained: Sepracor: Lunesta; Kos: Niaspan; GSK: Cervarix, Fluarix, Relenza.<br />
Number of Accounts lost: 1<br />
Accounts lost: Roche: Pegasys.<br />
Services: We have a full-service managed markets group as well as a multimedia department in<br />
East Hanover <strong>to</strong> allow for the successful integration of these important services in<strong>to</strong> core brand<br />
and corporate activities. In addition <strong>to</strong> traditional agency offerings, Echo has an internal team<br />
dedicated <strong>to</strong> organized cus<strong>to</strong>mers and interactive communications.<br />
New Hire Detail: Jesse Johanson, SVP/Account Direc<strong>to</strong>r.<br />
Offices: Parsippany, NJ; New York, NY<br />
FEATURED WORK<br />
Product: Brovana<br />
Client: Sepracor<br />
Creative/account team: Tracy Blackwell, Juan Ramos,<br />
Jesse Johanson, John DePalma, Anthony Grecco, Christie<br />
Vergali<strong>to</strong>, Beth Owens.<br />
Why this ad is special: Many patients with chronic<br />
obstructive pulmonary disease (COPD) receive their<br />
bronchodila<strong>to</strong>r therapy through a nebulizer. Before the<br />
launch of BROVANA, the only nebulized COPD therapies<br />
available were short-acting agents. BROVANA represents a<br />
real advance in that it is the first and only long-acting<br />
bronchodila<strong>to</strong>r available for patients with this disease. This<br />
journal ad announces <strong>to</strong> physicians that BROVANA truly<br />
opens up a new possibility for patients, and goes on <strong>to</strong> present the excellent efficacy and safety<br />
profiles of this important new product.<br />
154 MM&M JULY 2007<br />
ENA Marketing/Advertising<br />
788 Shrewsbury Avenue, Suite 101, Tin<strong>to</strong>n Falls, NJ 07724<br />
Phone: 732-389-6400 • Fax: 732-389-8282<br />
E-mail: agency@ena-inc.com • Web: www.ena-inc.com<br />
Founded: 1985<br />
Parent company: Edward Newland Associates, Inc., 788 Shrewsbury Avenue<br />
Suite 101, Tin<strong>to</strong>n Falls, NJ 07724<br />
Officers: Ned Newland, CEO; Ted Newland, President, COO.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 30.0% 15.0%<br />
Alternative media 15.0 15.0<br />
Conventions/exhibits 20.0 15.0<br />
Direct marketing 20.0 15.0<br />
Sales materials 15.0 25.0<br />
Consumer media 10.0<br />
Public relations 5.0<br />
Services: Full service promotion (Web services, advisory boards, symposia, journal advertising,<br />
production, fulfillment, creative, copy) consumer and professional med ed (CME and non-CME).<br />
Offices: Bonita Springs, FL<br />
Divisions: ENA Marketing/Advertising, ENA Healthcare Communications, and ProMed Institute<br />
EPIC Brand Communications<br />
27071 Aliso Creek Road, Suite 240, Aliso Viejo, CA 92656<br />
Phone: 949-215-9600 • Fax: 949-215-9550<br />
Web: www.epicbc.com • Founded: 1995<br />
Officers: Steve Johnson, EVP; Doug Newbry, President.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 15.0% 15.0%<br />
Alternative media 13.0 5.0<br />
Conventions/exhibits 6.0 6.0<br />
Direct marketing 10.0 10.0<br />
Sales materials 45.0 45.0<br />
Consumer media 5.0 8.0<br />
Public relations 1.0 1.0<br />
Medical Education 5.0 10.0<br />
Healthcare accounts: Biogen Idec: Zevalin; Beckman Coulter: biomedical research division;<br />
Dako; Honeywell HomMed; Vestara; Musculoskeletal Transplant Foundation; BioVentrix;<br />
Pho<strong>to</strong>Medex: ProCyte; Neomatrix; Clearant.<br />
Number of Accounts gained: 3<br />
Accounts gained: Honeywell HomMed; Musculoskeletal Transplant Foundation; Pho<strong>to</strong>Medex:<br />
ProCyte.<br />
Number of Accounts lost: 0<br />
Services: Full service healthcare communications firm offering brand strategy, integrated<br />
communication development, media planning, professional communications, digital<br />
communications, medical education, and direct-<strong>to</strong>-patient advertising.<br />
FEATURED WORK<br />
Product: MoFlo XDP<br />
Client: Dako<br />
Creative/account team: Doug Newbry, Creative<br />
Direc<strong>to</strong>r; Steve Finkelstein, Senior Copywriter; Steve<br />
Johnson, Account Supervisor.<br />
Why this ad is special: This ad positions Dako’s<br />
maverick vision and leadership in cell-based oncology<br />
diagnostics as world class.
AGENCY A-TO-Z<br />
Estudio Ray<br />
5555 E. Van Buren, #105, Phoenix, AZ 85008<br />
Phone: 602-840-1580<br />
E-mail: strategy@estudioray.com • Web: www.estudioray.com<br />
Euro RSCG Life<br />
200 Madison Avenue, New York, NY 10016<br />
Phone: 212-532-1000 • Fax: 212-213-0449<br />
Web: www.eurorscglife.com<br />
Parent company: Havas, Paris, France<br />
Officers: Doug Burcin, Co-CEO, Euro RSCG Life North America; Donna Murphy, Chief<br />
Operating Officer; Michel Nakache, CEO, Euro RSCG Life Europe and Asia/Pacific;<br />
Ed Stapor, Co-CEO, Euro RSCG Life North America.<br />
Offices: Euro RSCG Life Chelsea, Euro RSCG Life LM&P, Euro RSCG Life LM&P Chicago, Euro<br />
RSCG Life MetaMax, Euro RSCG Life PR, Euro RSCG Life StratStar, Euro RSCG Life x2, Meeting<br />
Planning Center<br />
Euro RSCG Life Chelsea<br />
75 Ninth Avenue, New York, NY 10011<br />
Phone: 212-299-5000 • Fax: 212-299-5050<br />
Web: www.eurorscglife.com<br />
Founded: 2003<br />
Parent company: Euro RSCG Life, 200 Madison Avenue, New York, NY 10001<br />
Officers: Ed Stapor, Co-CEO, North America; Pamela Pinta, Managing Direc<strong>to</strong>r;<br />
Scott Tanelli, EVP, Creative Officer, Art; Steven Nothel, EVP, Direc<strong>to</strong>r of Client<br />
Services; John DeFranco, EVP, Direc<strong>to</strong>r of Client Services.<br />
Healthcare accounts:Boehringer Ingelheim: Micardis, Micardis HCT; Celegene Corporation:<br />
Revlimid, Thalomid; GlaxoSmithKline: Casopitant, Pazopanib; Wyeth: Effexor XR, Enbrel, Pristiq<br />
(VMS/MDD), Pro<strong>to</strong>nix, Zosyn; Shire US, Inc: Lialda/Mezavant; Savient: Peg-Uricase.<br />
Number of Accounts gained: 2<br />
Accounts gained: Wyeth: Enbrel; Savient: Peg-Uricase.<br />
Number of Accounts lost: 0<br />
Services: A full-service healthcare agency that includes consumer, audiovisual capabilities as<br />
well as market research and strategic planning. Through our x2 division we also offer medical<br />
education, CME, and interactive.<br />
Divisions: Euro RSCG Life Oncologix<br />
FEATURED WORK<br />
Product: Revlimid<br />
Client: Celgene<br />
Creative/account team: Amadeus Dimas,<br />
Creative Direc<strong>to</strong>r; Rick Peets, Assoc.<br />
Creative Direc<strong>to</strong>r; Malcolm Hall, Creative<br />
Direc<strong>to</strong>r; Jean Jacoby, Assoc. Creative<br />
Direc<strong>to</strong>r; Jeff Gruenglas, Copy Supervisor;<br />
Scott Tanelli, Chief Creative Officer; John<br />
Timmins, EVP/Managing Direc<strong>to</strong>r.<br />
Why this ad is special: The Revlimid<br />
“Parabola” is an innovative campaign<br />
designed <strong>to</strong> launch this paradigm-changing<br />
and eagerly awaited oncology product over several indications <strong>to</strong> the Healthcare Professional.<br />
The core Revlimid parabola graphic is highly campaignable: it represents “universal ideas” with a<br />
globe, a sail, a beacon of light, and a butterfly. Yet, overall branding integrity is maintained for<br />
each execution.<br />
Product: Corporate<br />
Client: Wyeth Neuroscience<br />
Creative/account team: Lisa Lim, Sr.<br />
Writer; Jason Pacheco, Art Supervisor;<br />
Sung Rno, Creative Direc<strong>to</strong>r; Julian<br />
Molesso, Creative Direc<strong>to</strong>r; Eric Morse,<br />
VP, Account <strong>Group</strong> Supervisor.<br />
Why this ad is special: This print<br />
campaign creates a higher profile for the<br />
Wyeth Neuroscience group within the CNS<br />
Healthcare community. Using provocative<br />
copy and edi<strong>to</strong>rial pho<strong>to</strong>graphy <strong>to</strong><br />
emphasize the emotional side of mental<br />
health research, this campaign draws attention <strong>to</strong> the real benefits of a strong CNS pipeline:<br />
changing everyday lives.<br />
156 MM&M JULY 2007<br />
Euro RSCG Life LM&P<br />
200 Madison Avenue. New York, NY 10016<br />
Phone: 212-251-7901<br />
Web: www.eurorscglife.com<br />
Founded: 1980<br />
Parent company: Euro RSCG Life, 200 Madison Avenue, New York, NY 10011<br />
Officers: David M. Paragamian, President; Robert Levine, EVP, Managing Direc<strong>to</strong>r;<br />
Frank Cotugno. EVP, Executive Creative Direc<strong>to</strong>r; Steve Bertuzzi, VP, Direc<strong>to</strong>r of<br />
Operations.<br />
Healthcare accounts: Pfizer: Lyrica, Xalatan, Chantix, Genotropin, Maraviroc; Wyeth: Prevnar,<br />
Prevenar; Talecris: Gamunex, corporate; Bos<strong>to</strong>n Scientific: Taxus patient compliance; Femme<br />
Pharmaceuticals: new products.<br />
Number of Accounts gained: 2<br />
Accounts gained: Bos<strong>to</strong>n Scientific, Femme Pharmaceuticals.<br />
Number of Accounts lost: 0<br />
FEATURED WORK<br />
Product: HIV/AIDS Division<br />
Client: Pfizer<br />
Creative/account team: Audrey Naversen, <strong>Group</strong> Art<br />
Direc<strong>to</strong>r; Carolyn Hamil<strong>to</strong>n, Copy Supervisor; Mark<br />
Arnold, Management Supervisor.<br />
<strong>Media</strong> team: Nancy Calami<strong>to</strong>, Assoc. <strong>Media</strong> Direc<strong>to</strong>r.<br />
Why this ad is special: In this corporate ad for Pfizer’s<br />
HIV/AIDS division, it seemed appropriate <strong>to</strong> link Pfizer’s<br />
creativity in fighting HIV through novel therapies and<br />
community partnerships <strong>to</strong> the creativity of the HIVpositive<br />
artist Joe Average. His message of hope for all<br />
people living with HIV/AIDS is one that Pfizer shares. This<br />
ad was meant <strong>to</strong> applaud creativity in all its forms.<br />
Euro RSCG Life LM&P Chicago<br />
36 E. Grand Avenue, Chicago, IL 60521<br />
Phone: 312-640-3190 • Fax: 312-640-3219<br />
E-mail: skip.thurnauer@eurorscg.com • Web: www.eurorscglife.com<br />
Founded: 2002<br />
Parent company: Euro RSCG Life, 200 Madison Avenue, New York, 10016<br />
Officers: Chicago Executive Management Committee: Skip Thurnauer, Managing<br />
Direc<strong>to</strong>r; Larry Farkos, <strong>Group</strong> VP, Direc<strong>to</strong>r of Operations; Rich Angelini, <strong>Group</strong> VP,<br />
Creative Direc<strong>to</strong>r.<br />
Healthcare accounts: Evans<strong>to</strong>n Northwestern Healthcare: corporate communications;<br />
Meridian Medical Technologies: DuoDote; Bos<strong>to</strong>n Scientific: TAXUS Express2 Stent; Organ<br />
Recovery Systems: LifePort; Bowman Medical Research: corporate communications; Hollister<br />
Wound Care: corporate; Gelita Health Initiative: CH Alpha professional promotion.<br />
Number of Accounts gained: 4<br />
Accounts gained: Evans<strong>to</strong>n Northwestern Healthcare: corporate communications; Bos<strong>to</strong>n<br />
Scientific: TAXUS; Organ Recovery Systems: LifePort; Bowman Medical Research: corporate.<br />
Number of Accounts lost: 1<br />
Accounts lost: King Pharmaceuticals Canada.<br />
FEATURED WORK<br />
Product: Ravinia<br />
Client: Evans<strong>to</strong>n Northwestern Healthcare<br />
Creative/account team: Rich Angelini, Creative Direc<strong>to</strong>r;<br />
Brendan Gately, Assoc. Creative Direc<strong>to</strong>r/Writer; Matt<br />
McIntyre, Art Direc<strong>to</strong>r; Doug Fox, Account Executive.<br />
Why this ad is special: Evans<strong>to</strong>n Northwestern<br />
Healthcare’s connection <strong>to</strong> their community is strong, so<br />
running an ad in the program for the nearby Ravinia music<br />
festival was obvious. What wasn’t so obvious was how the<br />
team would show the connection between a healthcare<br />
system and the music and musicians of the festival.
Euro RSCG Life MetaMax<br />
200 Madison Avenue, 7th Floor<br />
New York, NY 10016<br />
Phone: 212-726-5050 • Fax: 212-726-5070<br />
Web: www.eurorscglife.com<br />
Parent company: Euro RSCG Life, 200 Madison Avenue, New York, NY 10016<br />
Officers: Doug Burcin, Co-CEO, North America; Julie Monroid EVP, Managing<br />
Direc<strong>to</strong>r; Tony Pisciotta EVP, Direc<strong>to</strong>r of Client Services; Eric Pluckhorn SVP,<br />
Management Supervisor; Steve Bertuzzi VP, Direc<strong>to</strong>r of Creative Operations; Lori<br />
Spielberger, EVP, Chief Creative Officer; Julien Jarreau EVP, Chief Creative Officer;<br />
Joanna Maleszweski, Human Resources Generalist.<br />
Healthcare accounts: Biogen Idec: Tysabri; Endo Pharmaceuticals: Lidoderm, Synera;<br />
GlaxoSmithKline: casopitant, pazopanib; Lev Pharmaceuticals: C1-INH; Nektar: new product;<br />
sanofi-aventis: Apidra, Lantus, OptiClik, SoloStar, Lovenox.<br />
Number of Accounts lost: 0<br />
Offices: Euro RSCG Life MetaMax, NJ.<br />
FEATURED WORK<br />
Product: Tysabri<br />
Client: Biogen Idec<br />
Creative/account team: Account:<br />
Kathy Coogan, SVP, <strong>Group</strong><br />
Management Supervisor; Carla<br />
Silverman, VP, Account Supervisor;<br />
Suzanne Newell, VP, Account<br />
Supervisor; Tony Pisciotta, EVP,<br />
Direc<strong>to</strong>r of Client Services. Creative,<br />
John Born, VP, <strong>Group</strong> Copy Supervisor;<br />
Diane Martin, VP, <strong>Group</strong> Art Supervisor<br />
(no longer with the company); Lori<br />
Spielberger, EVP, Chief Creative Officer; Julien Jarreau, EVP, Chief Creative Officer; Frank<br />
Cotugno, EVP, Exec. Creative Direc<strong>to</strong>r.<br />
Why this ad is special: This ad positively positions the return of Tysabri, an MS therapy<br />
voluntarily withdrawn after 3 patients developed a rare viral brain infection (PML). It<br />
communicates the emotional benefit (patients’ ability <strong>to</strong> reach their hopes) behind the key<br />
differentiating feature (superior efficacy) using an art style unique <strong>to</strong> the category.<br />
Euro RSCG Life x2<br />
200 Madison Avenue, 2nd Floor, New York, NY 10016<br />
Phone: 212-251-8800 • Fax: 212-251-8819<br />
E-mail: askx2@eurorscglife.com • Web: www.eurorscglifex2.com<br />
Parent company: Euro RSCG Life, 200 Madison Avenue, New York, NY 10016<br />
Officers: Jeff Hoffman, Managing Direc<strong>to</strong>r of Client Services; Gene Cavazos, Chief<br />
Marketing Officer; Terry Gallo, Chief Creative Officer; Frank Buchner, Chief<br />
Technology Officer; Michelle Savaglio, Chief Operations Officer.<br />
Healthcare accounts: Abbott: Omnicef; Biogen: Avonex, Tysabri; Bris<strong>to</strong>l-Myers Squibb: Atripla,<br />
Baraclude, Sustiva; Combe: Vagisil; Genentech: Lucentis, Raptiva, Xolair; Novartis: Tekturna;<br />
Ortho-McNeil: Concerta, Procrit; sanofi aventis: Apidra; Lantus, Lovenox; Talecris: Gamunex,<br />
Plasbumin, Prolastin, Thrombate; Warner Chilcott: Femcon, Loestrin.<br />
Services: Euro RSCG Life recently consolidated five of its healthcare communications divisions<br />
in<strong>to</strong> one collaborative unit named x2. This consolidation represents a “first” in the industry for an<br />
agency network. A “brains without borders” concept, x2 combines the strengths of Euro RSCG<br />
Life Adrenaline, Interaction, Lightning Communications, ManagedEdge, and Medical Education <strong>to</strong><br />
provide clients with a comprehensive solution from a single company. This innovative<br />
consolidation offers DTC, DTP, medical education, digital, and managed care marketing. At the<br />
core of x2 is collective data management expertise, which will leverage the most profitable<br />
consumer relationship-marketing programs across all targets and communications channels.<br />
Divisions: DTP, digital, medical education, and managed markets<br />
FEATURED WORK<br />
Product: Lovenox<br />
Client: sanofi-aventis<br />
Creative/account team: Creative: John<br />
Berzolla, Creative Direc<strong>to</strong>r; Sean Kelly,<br />
Art Direc<strong>to</strong>r — Offline; Marissa Kraft,<br />
Copywriter; Chad Martin, Art Direc<strong>to</strong>r —<br />
Digital; Kelly Dena<strong>to</strong>, Junior Art Direc<strong>to</strong>r<br />
— Digital. Account: Michael Collins, VP<br />
Account Direc<strong>to</strong>r; Tricia Kieran, VP<br />
Account Supervisor; Daniel Xavier,<br />
Account Supervisor; Lindley Harding,<br />
Account Supervisor; Andrew Provenzano, Sr. Account Executive; Angelique Haddock, Account<br />
Coordina<strong>to</strong>r.<br />
Why this ad is special: The Know Your Risk Awareness campaign brought attention <strong>to</strong><br />
consumers about the signs, symp<strong>to</strong>ms, and risk fac<strong>to</strong>rs for deep vein thrombosis (DVT blood<br />
clots). Executed through a series of direct mail and email packages and a focus on specific<br />
aspects found <strong>to</strong> be of greatest interest <strong>to</strong> these patient, consumers learn about the seriousness<br />
of the condition and the benefits of protection with Lovenox.<br />
Product: World AIDS Day<br />
Client: Bris<strong>to</strong>l-Myers Squibb<br />
Creative/account team: Account Team: Richard Marshall,<br />
Direc<strong>to</strong>r Client Services; Scott Tucker, <strong>Group</strong> Account<br />
Supervisor; Katie McCollough, Account Executive. Creative<br />
Team: Terry Gallo, Chief Creative Officer; Stephen Dolleck,<br />
Creative Direc<strong>to</strong>r/Art Direc<strong>to</strong>r; Daniel Crumrine, Copywriter.<br />
Why this ad is special: Light <strong>to</strong> Unite is a Bris<strong>to</strong>l-Myers<br />
Squibb sponsored World AIDS Day event, inviting people<br />
<strong>to</strong>uched by HIV/AIDS <strong>to</strong> join a growing community showing<br />
their support in the fight against HIV/AIDS in the U.S. Based<br />
on this powerful campaign, almost 2 million people lit virtual<br />
candles online November-December 2006.<br />
Expect Advertising, Inc.<br />
1033 Route 46, Clif<strong>to</strong>n, NJ 07013<br />
Phone: 973-777-8886 • Fax: 973-777-4703<br />
E-mail: info@expectad.com • Web: www.expectad.com<br />
Founded: 1999<br />
Officers: Ravi Sachdev, President; Michael Elder, VP Operations; Susan Levant, VP<br />
Creative Direc<strong>to</strong>r; Phil Brody, PhD, Medical Consultant; Edward Prins, MD, Medical<br />
Direc<strong>to</strong>r.<br />
Healthcare accounts: Edwards Lifesciences, Cordis Endovascular, AstraZeneca, Third Wave<br />
Technologies, B. Braun, Baxter Healthcare.<br />
Divisions: Medicast, medical education provider; Expect Direct, direct marketing; Expect Web,<br />
interactive design and marketing; Ifufillments, fufillment and logistical support; and Expect<br />
Displays, trade shows.<br />
FEATURED WORK<br />
Product: Carpentier-Edwards Heart Valve Rings<br />
Client: Edwards Lifesciences<br />
Creative/account team: Susan Levant, Rachel Buttera,<br />
John Hethering<strong>to</strong>n, Tom Pinni and Ravi Sachdev.<br />
<strong>Media</strong> team: Alex Andreani.<br />
Why this ad is special: Edwards Lifesciences wanted <strong>to</strong><br />
communicate the new 2006 AHA Guidelines which showed<br />
that treating the right side of the heart is very important in<br />
extending the lives of patients living with valvular heart<br />
disease. Up until now, the physicians have been primarily<br />
treating the left side. The “Whole Heart” campaign focuses<br />
on treating the left as well as the right side of the heart. The<br />
campaign is receiving excellent feedback from the target<br />
audience and the client.<br />
Fister Lauberth, Inc.<br />
275 Union Boulevard, 17th Floor, St. Louis, MO 63108<br />
Phone: 314-367-5600 • Fax: 314-367-2288<br />
E-mail: Jmaurer@fisterlauberth.com • Web: www.FisterLauberth.com<br />
Founded: 1988<br />
Officers: Amy Fister, Principal; Jennifer Maurer, Marketing Manager; Kristen Templin,<br />
Marketing Manager; Lynn LaChance, Managing Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 30.%<br />
Conventions/exhibits 20.0<br />
Direct marketing 10.0<br />
Sales materials 30.0<br />
Public relations 10.0<br />
AGENCY A-TO-Z<br />
JULY 2007 MM&M 157
AGENCY A-TO-Z<br />
Healthcare accounts: Mallinckrodt Pharmaceuticals, Wolters Kluwer Health, CHAN Healthcare<br />
Audi<strong>to</strong>rs, St. Elizabeth’s Hospital, St. Genevieve Hospital, Ascension Health, Mercy Health<br />
Systems, Mercer Retina & Vitreous Consultants.<br />
Number of Accounts gained: 2<br />
Accounts gained: Wolters Kluwer Health.<br />
Services: Strategic marketing planning, name/tagline generation, logo design, media planning<br />
and placement, advertising, Web design, electronic media, and sales and marketing collateral.<br />
FEATURED WORK<br />
Product: Medi-Span<br />
Client: Wolters Kluwer Health<br />
Creative/account team: Jennifer Weis, Art Direc<strong>to</strong>r; Teresa<br />
Connor, Production Coordina<strong>to</strong>r.<br />
<strong>Media</strong> team: Jennifer Maurer, Marketing Manager.<br />
Why this ad is special: In publications where it is a challenge<br />
<strong>to</strong> break through the clutter, this ads dramactic color pallette<br />
and design pops off the page. The messaging is direct and <strong>to</strong><br />
the point drawing readers in<strong>to</strong> the benefits of partnering with<br />
the brand. All supported by a visual that reenforces the overall<br />
brand essence the power of Medi-Span.<br />
Flashpoint Medica<br />
158 W. 29th Street, New York, NY 10001<br />
Phone: 212-894-9750 • Fax: 212-894-9751<br />
E-mail: info@flashpointmedica.com • Web: www.flashpointmedica.com<br />
Founded: 2005<br />
Parent company: Omnicom <strong>Group</strong>, Inc., 427 Madison Avenue, New York, NY 10022<br />
Officers: Charlene Prounis, Managing Partner; Risa Bernstein, Managing Parnter;<br />
Helen Appelbaum, Partner; Steve Frederick, Creative Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 30.0% 30.0%<br />
Alternative media 15.0<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 10.0 10.0<br />
Sales materials 40.0 35.0<br />
Patient education 10.0<br />
Healthcare accounts: Genentech: Herceptin; UCB, Tussionex; Enzon: Abelcet; Indevus<br />
(formerly Valera): Valstar, Supprelin; Noven: Vivelle-Dot; Genentech: Rituxan projects; Integra Life<br />
Sciences: Mozaik; Forest: Minalcipran proects; Lexapro projects.<br />
Accounts gained: Enzon: Abelcet; Indevus: Supprelin; Genentech: Rituxan RA projects; Forest:<br />
Minalcipran & Lexapro project.<br />
Number of Accounts lost: 0<br />
Accounts lost: Completed project on Niravam.<br />
Services: Doc<strong>to</strong>r-patient encounter, DTP, interactive, sales training, video, thought leader<br />
development, advisory boards, and promotional medical education.<br />
New Hire Detail: Steve Frederick, SVP, Creative Direc<strong>to</strong>r. Hired from Ogilvy Healthworld where<br />
he was creative direc<strong>to</strong>r for 15 years.<br />
<strong>Media</strong> team: Dora Shankman.<br />
FEATURED WORK<br />
Product: Mozaik and<br />
Herceptin<br />
Client: Integra for<br />
Mozaik and Genentech<br />
for Herceptin<br />
Creative/account<br />
team: Mozaik: Nadia<br />
Solomon, Sr. Art<br />
Direc<strong>to</strong>r; Kerry Baker,<br />
VP, Copy Supervisor.<br />
Herceptin: Nadia<br />
Solomon, Sr. Art<br />
Direc<strong>to</strong>r; Kerry Baker,<br />
VP, Copy Supervisor.<br />
Why this ad is special: For Mozaik: Mozaik, as a spinal fusion product, helps <strong>to</strong> bridge the newly<br />
inserted bone cells in<strong>to</strong> the spinal column <strong>to</strong> build strong bone after spinal fusion surgery. The<br />
bridge imagery works <strong>to</strong> showcase the strong foundation that is being rebuilt because of Mozaik.<br />
Herceptin imagery showcases real women with HER 2+ breast cancer.<br />
158 MM&M JULY 2007<br />
GCG Healthcare<br />
1612 Summit Avenue, Suite 410, Fort Worth, TX 76102<br />
Phone: 817-332-4600 • Fax: 817-332-4184<br />
E-mail: info@gcgadvertising.com • Web: www.gcghealthcare.com<br />
Founded: 1973<br />
Officers: Scott Turner, CEO; Neil Foster, President; Cameron McDonald, <strong>Group</strong><br />
Direc<strong>to</strong>r; Jake Yarbrough, <strong>Group</strong> Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 25.0%<br />
Alternative media 10.0 10.0<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 30.0 25.0<br />
Sales materials 25.0 15.0<br />
Consumer media 5.0 5.0<br />
Public relations 10.0<br />
Healthcare accounts: Misys Healthcare Systems: EMR; Sogeval Labora<strong>to</strong>ries: Douxo, Actis-<br />
Omega; Medicis Phramaceutical Corp.: Vanos; DPT Labora<strong>to</strong>ries: corporate; HealthPoint Ltd.:<br />
Surgicept, Triseptin, ActiPrep, Oasis; DFB Pharmaceuticals: corporate; USMD, Inc.: corporate,<br />
Arling<strong>to</strong>n Hospital; Presbyterian Hospital: corporate, women’s center; Triad Hospitals: corporate;<br />
Phy<strong>to</strong>n BioTech: corporate; Texas Health Care, P.L.L.C.; Children’s Neuroblas<strong>to</strong>ma Cancer<br />
Foundation.<br />
Number of Accounts gained: 5<br />
Accounts gained: Actis-Omega, Actiprep, Oasis, Texas Health Care, Children’s Neuroblas<strong>to</strong>ma<br />
Cancer Foundation.<br />
Number of Accounts lost: 2<br />
Accounts lost: Restylane, Triaz.<br />
Services: Physician practice marketing programs, medical education, sales programming, and<br />
relationship marketing.<br />
GIANT Creative/Strategy, LLC<br />
60 Broadway, San Francisco, CA 94111<br />
Phone: 415-227-4444 • Fax: 415-627-9179<br />
E-mail: larry@giantsf.com • Web: www.giantsf.com<br />
Founded: 2002<br />
Officers: Larry Wolheim, Principal; Steven Gold, Principal; Stephen Mullens, Principal;<br />
Mike Sperling, Principal.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 10.0% 15.0%<br />
Alternative media 5.0 5.0<br />
Conventions/exhibits 10.0 5.0<br />
Direct marketing 10.0 10.0<br />
Sales materials 50.0 50.0<br />
Consumer media 5.0 5.0<br />
Interactive 10.0 10.0<br />
Healthcare accounts: Actelion Pharmaceuticals (US & Global): Tracleer, Ventavis, Zavesca,<br />
Corporate; PDL BioPharma: Busulfex, Retavase; Neutrogena Corporation: Professional Products;<br />
Neutrogena Derma<strong>to</strong>logics: Direct Dispense; Hana BioSciences: Marqibo, Zensana; ArthroCare<br />
ENT: Coblation, Rapid Rhino, Sinus Dressings; Verus Pharmaceuticals: TwinJect, NeurogesX:<br />
Transacin, Conor Medsystems: Costar, Unistar; Synarc: Corporate.<br />
Number of Accounts gained: 5<br />
Number of Accounts lost: 0<br />
New Hire Detail: Adam Gelling, VP, Management Supervisor.
FEATURED WORK<br />
Product: Healthy Defense Daily Moisturizer SPF 45<br />
Client: Neutrogena<br />
Creative/account team: Vanya Akraboff, Art Direc<strong>to</strong>r;<br />
Stacy Hall, Copywriter; Steven Gold, Creative Direc<strong>to</strong>r;<br />
Stephen Mullens, Creative Direc<strong>to</strong>r; Adam Gelling,<br />
Management Supervisor.<br />
Why this ad is special: Neutrogena has consistently been<br />
the #1 derma<strong>to</strong>logist recommended daily facial moisturizer<br />
brand because of its unbeatable pho<strong>to</strong> protection and<br />
aesthetics. The campaign, featuring actress Kelly Pres<strong>to</strong>n,<br />
sought <strong>to</strong> leverage. Healthy Defense brand equity and clearly<br />
communicate its reformulation from an SPF 30 <strong>to</strong> an SPF 45,<br />
the highest UVA and UVB protection available in a daily<br />
moisturizer with unparalleled cosmetic elegance.<br />
Glow Worm<br />
345 Hudson Street, New York, NY 10014<br />
Phone: 212-463-2020<br />
E-mail: infor@glowwm.com • Web: www.agencyglowworm.com<br />
Founded: 2006<br />
Parent company: Publicis Healthcare <strong>Group</strong>, 1675 Broadway, New York, NY 10019<br />
Officers: Rebecca Sroge, Managing Direc<strong>to</strong>r; Andrew Bast, Direc<strong>to</strong>r of Operations.<br />
Healthcare accounts:Amgen/Wyeth: Enbrel; Takeda: Amitiza; King: Altace; sanofi aventis:<br />
Accomplia, Rimonabant, Nasacort; Berlex: Finacea; Boehringer Ingleheim: Aptivus.<br />
Number of Accounts gained: 2<br />
Number of Accounts lost: 0<br />
Services: Holistic consumer communications with an emphasis on TV, CRM and interactive.<br />
Goble & Associates Healthcare<br />
Communication<br />
One East Wacker Drive, Suite #32oo, Chicago, IL<br />
Phone: 312-803-1900 • Fax: 312-803-1999<br />
E-mail: admin@goble-assoc.com • Web: www.goble-assoc.com<br />
Founded: 1982<br />
Officers: Joseph Kuchta, President/Principal; Mark Goble, EVP/Principal; Dave<br />
Raube, VP, Creative Direc<strong>to</strong>r; Nancy Finigan, VP, Account Direc<strong>to</strong>r; Lori Kewin, VP,<br />
Account Direc<strong>to</strong>r; Ryan Van Pelt, VP, Account Direc<strong>to</strong>r; Jody Cahill, VP, <strong>Agency</strong><br />
Operations.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 5.0%<br />
Alternative media 25.0<br />
Conventions/exhibits 10.0<br />
Direct marketing 20.0<br />
Sales materials 35.0<br />
Consumer media 5.0<br />
Healthcare accounts: Abbott: Ultane, Nimbex, Mivacron; Abbott International: Sevorane,<br />
Simdax; Advanced BioHealing: Dermagraft; Cephalon: Vivitrol; Dey LP: AccuNeb, Curosurf,<br />
DuoNeb; Ovation Pharmaceuticals: Neoprofen, Panhematin; Phadia: ImmunoCAP; Sakura<br />
Finetek U.S.A., Inc.: tissue prep/diagnostic systems; Solvay Pharmaceuticals, Inc.: Marinol;<br />
Sciele: Optinate; Prenate Elite: Shire Human Genetic Therapies Elaprase, Replagal; Spine Health,<br />
Inc.: spine-health.com; S<strong>to</strong>neBridge Pharma: Symax, Duotab; Third Wave Technologies: The<br />
Invader Platform; Upsher-Smith Labora<strong>to</strong>ries: AmLactin, Fortical; Valeritas: h-Patch.<br />
Number of Accounts gained: 3<br />
Accounts gained: Advanced BioHealing: Dermagraft; Shire Human Genetic Therapies:<br />
Elaprase, Replagal; Valeritas: h-Patch.<br />
Services: As a full-service communications agency, G&A continues <strong>to</strong> provide its clients the full<br />
spectrum of communications. The sales <strong>to</strong>ols they now produce include everything from the<br />
good old-fashioned detail aid <strong>to</strong> intricate tablet <strong>to</strong>ols and video iPODs. Sales training, exhibit<br />
booth kiosks, intra and Internet Websites and e-details are all part of the normal marketing mix for<br />
the agency’s clients.<br />
FEATURED WORK<br />
Product: VIVITROL<br />
Client: Cephalon<br />
Creative/account team: Copywriters: Natalie Greer, Prill<br />
Kozel, Brian Hannah; Art Direc<strong>to</strong>rs: John Murawski, Kristin<br />
Lowery; Account Managers: Christine Hendrick, Theresa<br />
Spatt; Account Executives: Ryan Van Pelt, Martha Maddock;<br />
Jay Hagstrom, Imaging Direc<strong>to</strong>r; David Raube, Creative<br />
Direc<strong>to</strong>r.<br />
Why this ad is special: The dramatic image of a bottle of<br />
alcohol being poured down the drain captures the power of<br />
VIVITROL <strong>to</strong> help the alcoholic make positive choices for<br />
recovery. Struggling with the desire <strong>to</strong> drink is an everyday<br />
issue for alcoholics, but with once-monthly VIVITROL,<br />
physicians can support the good decisions their recovering<br />
patients are trying <strong>to</strong> make.<br />
Grey Healthcare <strong>Group</strong><br />
114 Fifth Avenue, New York, NY 10011<br />
Phone: 212-886-3000 • Fax: 212-886-3568<br />
E-mail: vos@ghgroup.com • Web: www.ghgroup.com<br />
Founded: 1978<br />
Parent company: WPP, 125 Park Avenue, New York, NY 10017<br />
Officers: Lynn O’Connor Vos, CEO, President; Lyn Falconio, EVP; David Hymson,<br />
EVP; Tom O’Dell, EVP; Steve Corwin, EVP; Sharon Callahan, President, Summit Grey;<br />
Cindy Machles, President, BrandEdge; Jane Hurd, President, Hurd Studios.<br />
Services: A global communications network with 43 companies in 22 countries. It has an<br />
extensive array of integrated marketing <strong>to</strong>ols including strategic services, online and offline<br />
advertising, branding and consulting, DTC/DTP advertising, online and offline medical education,<br />
access and managed markets strategy, search optimization, scientific visualization and<br />
illustration, and contract sales and sales training expertise.<br />
Offices: Access Strategies, Acute & Specialty Care, Grey Healthcare <strong>Group</strong> Advertising, Avenue<br />
Grey, BrandEdge, Catalyst online, CME Scholar, Hurd Studios, Insight Medical Communications,<br />
International Meetings & Science, New<strong>to</strong>n Grey, Nova Grey, OnCall, and Phase Five<br />
FEATURED WORK<br />
Product: BeneFix<br />
Client: Wyeth<br />
Why this ad is special: The “Infused <strong>to</strong><br />
Go” ad quickly and effectively<br />
communicates how treatment with<br />
BeneFix allows patients with hemophilia<br />
B <strong>to</strong> get out the door with confidence<br />
and take on the day. This ad brings the<br />
feeling of spontaneity <strong>to</strong> life by capturing<br />
the moment the patient realized BeneFix<br />
protects them so they can focus on their<br />
future and NOT their hemophilia.<br />
Griff/SMC Medical Marketing<br />
Communications<br />
954 Pearl Street, Boulder, CO 80302<br />
Phone: 303-443-7602 • Fax: 303-443-7605<br />
E-mail: griff@griffsmc.com • Web: www.griffsmc.com<br />
Founded: 1975<br />
Officers: Bob Griff, President, Creative Direc<strong>to</strong>r; John Rainey, VP, Assoc. Creative<br />
Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 20.0%<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 10.0 10.0<br />
Sales materials 20.0 20.0<br />
Consumer media 10.0 10.0<br />
Public relations 20.0 20.0<br />
Web 10.0 10.0<br />
AGENCY A-TO-Z<br />
JULY 2007 MM&M 159
AGENCY A-TO-Z<br />
Healthcare accounts: Bard Access Systems: PowerPort Implantable Port; Curlin Medical:<br />
Accufuser Post-Op Pain Control Pump; Alma Lasers: Accent Dual Mode RF System; Westmed,<br />
Inc.: arterial blood gas products, CO2 Easy.<br />
GSW Worldwide<br />
500 Olde Worthing<strong>to</strong>n Road, Westerville, OH 43065<br />
Phone: 614-848-4848 • Fax: 614-848-3477<br />
Web: www.gsw-w.com<br />
Founded: Founded 1977. Acquired by inVentiv Health in 2005.<br />
Parent company: inVentiv Health, 200 Cot<strong>to</strong>ntail Lane, Somerset, NJ 08873<br />
Officers: Phil Deschamps, President and CEO, GSW Worldwide; Bruce Rooke, Chief<br />
Creative Officer; Joe Daley, President, GSW Worldwide/Columbus; Art Chavez,<br />
President, GSW Worldwide/New York; Stephen Wheatley, President, GSW<br />
Worldwide/Junction 11 London; Mark Frank; EVP, Managing Direc<strong>to</strong>r, GSW<br />
Worldwide/New<strong>to</strong>wn; Brian Heffernan, Chief Marketing Officer; Dave Bowers, Chief<br />
Operations Officer.<br />
Healthcare accounts: Astellas Pharma US Inc.: Pro<strong>to</strong>pic, Telavancin; Baxter Healthcare Corp.:<br />
Hylenex; Clarient Inc.: corporate; Ethicon Endo-Surgery Inc.: Breastcare Division, corporate;<br />
Genzyme: Renagel; Hoffmann-La Roche Inc.: Fuzeon, Invirase, Roche Molecular Diagnostics; Eli<br />
Lilly and Co.: Alimta, corporate branding, Cymbalta, Gemzar, Humalog, Strattera, Symbyax,<br />
Xigris, Yentreve (global), Zyprexa; Merck & Co.: RotaTeq; MGI Pharma Inc.: Aloxi (CINV), Saforis,<br />
Dacogen; OhioHealth: corporate; Ortho-McNeil Neurologics Inc.: Axert, Neurologics Franchise,<br />
Razadyne, Topamax Epilepsy, Topamax Migraine; Par Pharmaceutical Inc.: Megace ES, RibaPak;<br />
Altana Inc.: Daxas; Tap Pharmaceutical Products Inc.: Febuxostat, Lupron; Xanodyne<br />
Pharmaceuticals Inc.: Amicar, Hycet, Urimax.<br />
Accounts gained: Roche: Tamiflu; Biogen-IDEC: Avonex; Merck: MK0524A, MK0524B, MK062,<br />
PedVax HIB, Vaqta; Ethicon: surgical adhesives, women’s health; Abbott: Synthroid; Lilly: Cialis,<br />
Byetta, oncology pipeline product; ZLB Behring: Cy<strong>to</strong>Gam.<br />
Offices: 1180 Avenue of the Americas, 10th Floor, New York, NY 10036; 646-437-4800/Fax<br />
646-437-4810. HQ New<strong>to</strong>wn Center, 41 University Drive, Suite 100, New<strong>to</strong>wn, PA, 18940;<br />
215-944-3970/Fax 215-944-3969.<br />
Divisions: Professional marketing, consumer marketing, public relations, direct marketing,<br />
media, market research, market access and development, medical, new product planning.<br />
Harris, Baio & McCullough<br />
520 S. Front Street, Philadelphia, PA 19147<br />
Phone: 215-440-9800<br />
E-mail: chick@hbmadv.com • Web: www.hbmadv.com<br />
Founded: 1983<br />
Officers: George Harris, President; Robert McCullough, EVP; Chil<strong>to</strong>n G. Goebel, Jr.,<br />
SVP.<br />
Healthcare accounts: Crohn’s & Colitis Foundation, Foundation for Clinical Research in IBD, The<br />
Reading Hospital and Medical Center, GlaxoSmithKline.<br />
Harrison and Star Business <strong>Group</strong><br />
16 W. 22nd Street, New York, NY 10010<br />
Phone: 212-727-1330 • Fax: 212-822-6590<br />
E-mail: lstar@hs-ideas.com • Web: www.hs-ideas.com<br />
Founded: 1987<br />
Parent company: Omnicom <strong>Group</strong>, Inc., 437 Madison Avenue, New York, NY 10022<br />
Officers: Larry Star, Chairman & Chief Executive Officer; Charles Doomany, Chief<br />
Operating Officer & Chief Financial Officer; Ty Curran, President Harrison and Star;<br />
Kevin McShane, Executive Creative Direc<strong>to</strong>r Harrison and Star; Hudson Plumb,<br />
Managing Direc<strong>to</strong>r 22 clicks.<br />
Healthcare accounts: Genentech Inc., Abbott Labora<strong>to</strong>ries, Roche Pharmaceuticals Division,<br />
Teva Neuroscience Inc., Novartis Pharmaceuticals, Santarus Inc., The Medicines Co., Bayer<br />
Corp. Consumer Care, Valeant Pharmaceuticals, Philips Medical Systems, Conmed Corp.,<br />
Organon.<br />
Divisions: Harrison and Star (professional), 22clicks (interactive), Medical Education, and DAS<br />
Healthcare Network<br />
160 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Avastin<br />
Client: Genentech<br />
Creative/account team: Creative Team:<br />
Chris Watson, CD Art; Laura Tennenbaum,<br />
CD Copy; Caroline Bur<strong>to</strong>n, Art Direc<strong>to</strong>r;<br />
Mike Norkin, Copywriter; IOMEDIA, 3D<br />
Illustra<strong>to</strong>r. Account Team: Kirsten Han<strong>to</strong>n,<br />
DCS; Margaret Anne Ingram, VP; Casey<br />
Cohen, VP.<br />
Why this ad is special: Just as Avastin<br />
approaches cancer treatment in an<br />
unconventional manner, the new advertising campaign defies convention in communicating the<br />
many reasons why Avastin belongs at the foundation of cancer therapy. The teaser line (“To reach<br />
beyond conventionÖ”) establishes a grounded, yet aspirational, clinical rationale by<br />
communicating an opportunity <strong>to</strong> achieve greater therapeutic success. The payoff (“Think beyond<br />
the tumor”) reveals just where that opportunity existsÖin the vasculature that feeds the tumor, an<br />
essential target in any comprehensive anti-cancer strategy. This powerful call <strong>to</strong> action is<br />
juxtaposed against a vibrant three-dimensional depiction of blood vessels surrounding a tumor<br />
mass in a simulated (though intensely realistic) color-tinged diagnostic scan. As such, these<br />
vessels stand out not only from the background of this ad, but from all other ads, as well.<br />
Harrison Leifer DiMarco<br />
100 Merrick Road, Rockville Centre, NY 11570<br />
Phone: 516-536-2020 • Fax: 516-536-2641<br />
E-mail: info@hldnow.com • Web: www.hldnow.com<br />
Founded: 1986<br />
Officers: Roy DiMarco, CEO and President; Ed Brennen, Partner & Chief Creative<br />
Officer; Donna Bahena, EVP & Direc<strong>to</strong>r of Account Services; Jodi O’Sullivan, EVP &<br />
Direc<strong>to</strong>r of Business Development; Julie Gelfand, EVP & Direc<strong>to</strong>r of Public Relations.<br />
Healthcare accounts: Accurate Surgical & Scientific Instruments; Cholestech Corporation;<br />
Developmental Disabilities Institute; Diabetes Research Institute; Fougera; Gurwin Jewish<br />
Geriatric; Hy-Tape International; Nassau Rehabilitative and Sports Therapy; Sandoz; Superior<br />
Direct; Westchester Medical Center.<br />
Services: As a fully integrated company, HLD offers smart, strategic thinking and targeted<br />
business solutions <strong>to</strong> help its clients build and sustain market-leading brand awareness. HLD<br />
offers its clients a full array of services including branding, advertising, public relations and<br />
interactive services, as well as sales promotion, direct marketing and package design. Its team of<br />
talented professionals includes branding strategists, copywriters, art direc<strong>to</strong>rs, graphic and<br />
production artists, interactive designers and programmers, media specialists and account<br />
managers.<br />
Offices: One Penn Plaza, New York, NY 10119. 1800 Pembrook Drive, Orlando, FL 32810.<br />
Divisions: HLD Interactive, HLD Public Relations, and HLD <strong>Media</strong><br />
HC&B Healthcare Communications<br />
701 Brazos, Suite 1450, Austin, TX 78701<br />
Phone: 512-320-8511 • Fax: 512-320-8990<br />
E-mail: kerry.hil<strong>to</strong>n@HCBhealth.com • Web: www.HCBhealth.com<br />
Founded: 2001<br />
Parent company: HC&B, Inc., 701 Brazos, Suite 1450, Austin, TX 78701<br />
Officers: Kerry Hil<strong>to</strong>n, President; EVPs: George Catlin, Nancy Beesley; Lloyd Sheep,<br />
Chief Strategist, GM; Mike Cripe, CFO.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 30.0%<br />
Alternative media 10.0 8.0<br />
Conventions/exhibits 5.0 10.0<br />
Direct marketing 10.0 10.0<br />
Sales materials 10.0 20.0<br />
Consumer media 40.0 20.0<br />
Public relations 5.0 2.0<br />
Healthcare accounts: KCI: V.A.C. Therapy: wound care; Encysive Pharmaceuticals: Thelin<br />
(PAH); Scott & White Health Plan: HMO; Texas Oncology: regional cancer centers; Exagen<br />
Diagnostics: genomic markers; Kemin Health: FloraGLO Lutein (eye health); ANS: spinal cord<br />
stimulation; DJ Orth: orthopedic devices; Pfizer: community outreach; Abbott Spine: spinal<br />
implants and instrumentation; Menninger Clinic: brand awareness; The Scooter S<strong>to</strong>re: mobility<br />
products; HealthTronics: lithotripsy devices; Solis Women’s Health: breast care diagnostics.<br />
Accounts gained: Encysive Pharmaceuticals:Thelin (PAH); Texas Oncology: Regional Cancer
AGENCY A-TO-Z<br />
Centers; Exagen Diagnostics: genomic markers; Kemin Health: FloraGLO, Lutein (eye health);<br />
ANS: spinal cord stimulation; Pfizer: community outreach; Menninger Clinic: brand awareness;<br />
The Scooter S<strong>to</strong>re: mobility products; Solis Women’s Health: breast care diagnostics.<br />
Number of Accounts lost: 0<br />
Divisions: Pharmaceutical, Medical Devices, <strong>Media</strong>, Interactive, Consumer<br />
162 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Corporate<br />
Client: Texas Oncology<br />
Creative/account team: Kerry Hil<strong>to</strong>n, Executive<br />
Creative Direc<strong>to</strong>r; Amy Sullivan, Creative<br />
Direc<strong>to</strong>r/Copywriter; David Walker, Creative Direc<strong>to</strong>r/Art<br />
Direc<strong>to</strong>r; Lloyd Sheep, Chief Strategist; Kim Carpenter,<br />
Account Direc<strong>to</strong>r.<br />
<strong>Media</strong> team: Bobby Bitner, <strong>Media</strong> Direc<strong>to</strong>r; Vic<strong>to</strong>r<br />
Barlow, <strong>Media</strong> Coordina<strong>to</strong>r.<br />
Why this ad is special: The Texas Oncology campaign<br />
breaks through the clutter with compelling hope that “I<br />
CAN” survive cancer. The campaign has become iconic<br />
across the state of Texas and has raised brand<br />
awareness <strong>to</strong> new levels.<br />
HealthEd - The Patient Education <strong>Agency</strong><br />
100 Walnut Avenue, Suite 407, Clark, NJ 07066<br />
Phone: 908-654-4440 • Fax: 732-388-5203<br />
E-mail: info@healthed.com • Web: www.healthed.com<br />
Founded: 1989<br />
Officers: Roy A. Broadfoot, CEO; Lisa Hunt, SVP, Client Services; Anita St. Clair, SVP,<br />
Client Services; Barbara Pagano, SVP, Digital Development; Stephanie Mazzeo-<br />
Capu<strong>to</strong>, SVP, Organizational Development; Robert Knoll, SVP, Operations; Kristin<br />
Pat<strong>to</strong>n, SVP, Strategic Services; Beth Gordon-Stier, SVP, Human Resources; Susan<br />
Collins, VP, Health Education; Ide Mills, VP, Health Eduation; Laura Wilson, VP, Health<br />
Education.<br />
Healthcare accounts: Eli Lilly, GlaxoSmithKline, Amylin, Merck, Johnson & Johnson, Novartis,<br />
Abbott Labs, Pfizer, Esai, Sanofi-Aventis, Bris<strong>to</strong>l Myers Squibb, The Leukemia & Lymphoma<br />
Society.<br />
Number of Accounts gained: 10<br />
Number of Accounts lost: 0<br />
Services: A different kind of marketing agency. We specialize in patient education, addressing<br />
the individual needs of patients and the treatment teams who care for them. This focus is our<br />
passion and our strength. The result — integrated patient education programs that drive action.<br />
And those actions drive our clients’ businesses.<br />
New Hire Detail: Stephanie Murrin, VP Creative Direc<strong>to</strong>r; Anita St. Clair, SVP Client Services;<br />
Robert Knoll, SVP Operations.<br />
Divisions: Patient education, consumer marketing, consumer relationship marketing (CRM),<br />
interactive/digital, professional advertising, medical education<br />
FEATURED WORK<br />
Product: Cymbalta<br />
Client: Eli Lilly<br />
Creative/account team: Brian<br />
Carley, Creative Direc<strong>to</strong>r; Laura<br />
Wilson, Health Educa<strong>to</strong>r, Barbara<br />
Pagano, Account Direc<strong>to</strong>r.<br />
Why this ad is special: “Real<br />
S<strong>to</strong>ries” is an authentic educational<br />
experience that is inspirational and<br />
motivational. Patients recognize<br />
themselves in it, and they may even<br />
see their own words and beliefs (e.g.,<br />
“This is my lot in life”), so they are drawn <strong>to</strong> view more. By offering authentic testimonials within an<br />
innovative and educational context, this module of the Website helps motivate people with<br />
depression <strong>to</strong> talk with their healthcare professional <strong>to</strong> learn more about depression and<br />
determine if treatment is right for them.<br />
The Hobart <strong>Group</strong><br />
376 Main Street, Suite 100, Bedminster, NJ 07921<br />
Phone: 908-470-1780 • Fax: 908-470-1784<br />
E-mail: lbair@thehobartgroup.com • Web: www.thehobartgroup.com<br />
Founded: 2003<br />
Officers: Lisa Bair, President; Olivia Banyon, Managing Partner; Van Anh Nguyen,<br />
Medical Direc<strong>to</strong>r; Emily Kramer, Direc<strong>to</strong>r of Operations.<br />
Healthcare accounts: Roche: Mircera; GlaxoSmithKline: new product launch, migraine; sanofi<br />
aventis: Allegra-D, Nasacort AQ, Uroxatral, Benzaclin; Forest: Namenda.<br />
Number of Accounts gained: 4<br />
Number of Accounts lost: 1<br />
Services: Full-service managed market agency.<br />
New Hire Detail: Van Anh Nguyen, Medical Direc<strong>to</strong>r.<br />
Offices: 37 Dumont Road, Far Hills, NJ 07931<br />
Divisions: M3 (Managed Market Meetings)<br />
Hoffman York<br />
142 E. Ontario Street, Chicago, IL 60611<br />
Phone: 800-842-3020 • Fax: 312-787-2320<br />
E-mail: dsheehan@hyc.com • Web: www.hoffmanyork.com<br />
Founded: 1933<br />
Officers: Tom Jordan Chairman, Chief Creative Officer; Troy Peterson, CEO; David<br />
Sheehan President.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 15.0%<br />
Alternative media 7.0<br />
Direct marketing 5.0<br />
Sales materials 3.0<br />
Consumer media 60.0<br />
Public relations 10.0<br />
Healthcare accounts:Advocate Healthcare, Aurora Healthcare.<br />
Services: A full service independent agency with offices in Chicago and Milwuakee. In 2006 our<br />
campaign for client Advocate Healthcare, the largest healthcare network in the state of Illinois,<br />
won for best consumer advertising campaign by MM&M.<br />
Offices: Milwaukee, WI and Louisville, KY<br />
Divisions: HY Connect - direct, databse, interactive; Lone Wolf - Design Services.<br />
FEATURED WORK<br />
Product: OB Services<br />
Client: Advocate Healthcare<br />
Creative/account team: Mike Smith, SVP Account<br />
Services; Jennifer Trusc, Account Supervisor; Tony<br />
Bonilla, Assoc. Creative Direc<strong>to</strong>r; Eric Oken, Assoc.<br />
Creative Direc<strong>to</strong>r.<br />
<strong>Media</strong> team: Emily Dold, <strong>Media</strong> Supervisor.<br />
Why this ad is special: Generated tremendous interest<br />
for Advocate Healthcare OB Services and was named as<br />
best consumer ad by MM&M for 2006.<br />
Hyphen Inc<br />
711 Third Avenue, 12th Floor, New York, NY 10017<br />
Phone: 212-856-8700 • Fax: 212-856-8602<br />
E-mail: info@hyphenhealth.com • Web: www.hyphenhealth.com<br />
Founded: 2001<br />
Parent company: Omnicom <strong>Group</strong>, Inc., 437 Madison Avenue, New York, NY 10022<br />
Officers: Frank Saia, EVP, Managing Direc<strong>to</strong>r; Peter Gannon, SVP, Client Services &<br />
Business Development.<br />
Healthcare accounts:CV Therapeutics: Ranexa (interactive AOR); Gilead: Letairis (interactive<br />
AOR).<br />
Number of Accounts lost: 0<br />
Services: A full-service interactive healthcare communications company.
Ignite Health<br />
8955 Research Drive, Irvine, CA 92618<br />
Phone: 949-861-3208<br />
E-mail: info@ignitehealth.com • Web: www.ignitehealth.com<br />
Founded: 2007<br />
Parent company: Inventiv Health, 500 Olde Worthing<strong>to</strong>n, Westerville, OH 43082<br />
Officers: Jackie Herr, Co-founder & CEO; Tim Riley, Co-founder & Chief Marketing<br />
Officer; Rich Fair, Co-founder & Chief Creative Officer; Fabio Grat<strong>to</strong>n, Co-founder &<br />
Chief Innovation Officer.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 5.0% 5.0%<br />
Conventions/exhibits 5.0 5.0<br />
Direct marketing 10.0 10.0<br />
Sales materials 10.0 10.0<br />
Digital media 45.0 45.0<br />
Patient education 20.0 20.0<br />
Medical education 5.0 5.0<br />
Healthcare accounts: Lilly: Byetta, Humalog, Strattera; Gilead: Truvada, Viread, Emtriva,<br />
Hepsera; Gilead/Bris<strong>to</strong>l-Myers Squibb: Atripla, Cephalon, oncology franchise, Genomic Health,<br />
Oncotype DX; Bausch & Lomb Surgical: SofPort IOLs, Amvisc, Stellaris, S<strong>to</strong>rz Instruments,<br />
Zyoptix, Amylin, Symlin, Novacea, oncology therapies; Telik: oncology therapies; Merck & Co.:<br />
manuals franchise; Refractec: NearVision CK; eyeonics: Crystalens; Edwards Lifesciences: heart<br />
valve therapies; Aaron Diamond AIDS Center.<br />
Number of Accounts gained: 9<br />
Accounts gained: Cephalon: Treanda, Trisenox; Gilead Respira<strong>to</strong>ry: cystic fibrosis therapy; Lilly:<br />
Xigris, Cialis, Arxxant; Bayer Health Care: Kogenate FS; Valeant: Zelapar; Ovation Pharma, Sabril.<br />
Number of Accounts lost: 0<br />
ImageSmith Incorporated<br />
674 Highway 202-206, Building 4 North, Bridgewater, NJ 08807<br />
Phone: 908-685-8686 • Fax: 908-685-8816<br />
E-mail: pluckemin@aol.com • Web: www.imagesmith.net<br />
Founded: 1994<br />
Officers: Richard B. Smith, President; Jacqueline Chorazak, EVP.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 10.0% 15.0%<br />
Alternative media 2.0 2.0<br />
Conventions/exhibits 30.0 25.0<br />
Sales materials 50.0 45.0<br />
Packaging 5.0 10.0<br />
Strategy/planning 3.0<br />
Healthcare accounts: Bard Peripheral Vascular, Inc: AV access grafts and tunnelers, peripheral<br />
vascular grafts and tunnelers, angioplasty - PTA balloon catheter products and inflation devices,<br />
vena cava filters, stents and covered stents, carotid shunts, corporate marketing; C. R. Bard,<br />
Inc.: corporate marketing, human resources; BD Diagnostics: preanalytical systems; BD Medical:<br />
anesthesia, surgical blades, medication delivery; SurgRx, Inc.<br />
Services: Businesss planning and strategy, positioning, corporate and brand identity programs,<br />
and communication standards programs.<br />
FEATURED WORK<br />
Product: Distaflo Bypass Graft & Venaflo II Vascular<br />
Graft<br />
Client: Bard Peripheral Vascular, Inc.<br />
Creative/account team: Jacqueline Chorazak,<br />
Account Executive; Richard Smith, Creative Direc<strong>to</strong>r;<br />
Candice Silva, Senior Art Direc<strong>to</strong>r; Dick Ahnert,<br />
Copywriter.<br />
Why this ad is special: The use of lenticular<br />
graphics was a great vehicle <strong>to</strong> showcase the flow<br />
dynamics within a hemodynamic cuffed graft. The<br />
proprietary hemodynamic cuff provides harmonic<br />
blood flow and increased patency rates in patients. The postcard mailers used a high-tech<br />
production technique <strong>to</strong> visualize the proprietary hemodynamic cuff technology.<br />
AGENCY A-TO-Z<br />
IneXel Medical Strategy & Communications<br />
989 Lenox Drive, Building 1, Suite 204, Lawrenceville, NE 08648<br />
Phone: 609-219-8948 • Fax: 609-620-4368<br />
Web: www.inexelmsc.com<br />
Parent company: IHC <strong>Group</strong>; Lowe Healthcare; Interpublic <strong>Group</strong><br />
Officers: Steven M Palmisano, Sr., SVP, Managing Direc<strong>to</strong>r; Meg Gardner, VP,<br />
Startegic Services; Tessa Hall, Direc<strong>to</strong>r, Programs and Publications.<br />
Healthcare accounts: Bris<strong>to</strong>l-Myers Squibb, Novartis, GE Healthcare, Merck Vaccine Division,<br />
Merck & Co., Inc.<br />
Infranco Moore <strong>Group</strong><br />
588 Broadway, Suite 602, New York, NY 10012<br />
Phone: 212-343-9707 • Fax: 212-343-9701<br />
E-mail: kinfranco@infrancomoore.com • Web: www.infrancomoore.com<br />
Founded: 2000<br />
Officers: Karene Infranco, President; Andy Moore, Chief Creative Officer.<br />
Integrated Communications Corp.<br />
5 Sylvan Way, Parsippany, NJ 07054<br />
Phone: 973-984-2755 • Fax: 973-984-2759<br />
E-mail: sviviano@icclink.com<br />
Web: www.icclink.com<br />
Founded: 1985<br />
Parent company: Lowe Healthcare, 5 Sylvan Way, Parsippany, NJ 07054<br />
Officers: Steve Viviano, President & CEO; Paul O’Neill, EVP, Direc<strong>to</strong>r Account<br />
Services; Chet Moss, EVP, Chief Creative Officer; Stacy Patterson MD, EVP, Direc<strong>to</strong>r<br />
Medical Affairs & Education; Frank Galella, EVP, Chief Financial Officer; Mindy<br />
DeVido, Direc<strong>to</strong>r Human Resources; Brian Zorn, General Manager, Trio<br />
Communications; David Barratt, Managing Direc<strong>to</strong>r, ntegrated Communications<br />
Corp. Europe.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 2.0% 2.0%<br />
Alternative media 1.0 1.0<br />
Conventions/exhibits 5.0 5.0<br />
Direct marketing 1.0 1.0<br />
Sales materials<br />
Medical education<br />
20.0 20.0<br />
programs 20.0 20.0<br />
Advertising & promotion 51.0 51.0<br />
Healthcare accounts: Novartis: Diovan, Diovan global, Famvir, Lotrel, Aliskiren, Aliskiren global;<br />
Shire US: Adderall XR, Daytrana, Vyvanse, SPD-465, Fosrenol; AstraZeneca: Oncology Portfolio,<br />
Symbicort, Pulmicort; Sanofi Pasteur: Fluzone, Imogam Rabies — HT, Imovax Rabies, JE-Vax,<br />
Menactra; Ortho-McNeil: Elmiron, Ortho Evra, Ortho TriCyclen Lo, Urology Franchise; Ferring<br />
Pharmaceuticals: Bravelle, Menopur, Euflexxa; Bausch & Lomb: Retisert, Alrex, Lotemax, Zylet;<br />
Johnson & Johnson Pricara: Tapentadol, Ultram ER; Ross: Glucerna, Juven; Johnson & Johnson<br />
Consumer Products: Balmex, Head-<strong>to</strong>-<strong>to</strong>e, Sun Care, Band Aid, Red Cross First Aid, Cortaid<br />
Advanced, Cortaid poison Ivy Care.<br />
Number of Accounts gained: 12<br />
Accounts gained: AstraZeneca Pharmaceuticals LP: Pulmicort, Symbicort; Novartis<br />
Pharmaceutical Corp.: Exforge; Shire US Inc.: SPD465, Fosrenol; Ross: Juven, Glucerna;<br />
Johnson & Johnson Consumer Products Co.: Red Cross First Aid, Band-Aid Adhesive Bandages,<br />
Cortaid Advanced, Cortaid Poison Ivy Care; PriCara: Ultram ER.<br />
Number of Accounts lost: 1<br />
Accounts lost: Sanofi Pasteur: Daptacel.<br />
Services: Brand analysis and development, campaign integration, print advertising campaigns,<br />
personal and non-personal selling materials, convention communications, patient education<br />
programs and materials, Web design and content creation, interactive sales and education <strong>to</strong>ols,<br />
sales representative training/education/motivation, medical education, ad board management,<br />
strategic consultation, clinical trial recruitment programs, media planning and buying, new market<br />
preparation, thought leader development, publication planning, and insight mining.<br />
New Hire Detail: Ken Jordan, EVP Management Supervisor; Peter Bregman, VP Creative<br />
Direc<strong>to</strong>r.<br />
Offices: Trio Communications, Parsippany, NJ<br />
Divisions: Integrated Communications Europe, London, England<br />
JULY 2007 MM&M 163
AGENCY A-TO-Z<br />
Interlink Healthcare Communications<br />
989 Lenox Drive, Suite 300, Lawrenceville, NJ 08648<br />
Phone: 609-406-9600 • Fax: 609-406-9046<br />
E-mail: liaquin<strong>to</strong>@interlinkhc.com • Web: www.interlinkhc.com<br />
Founded: 1996<br />
Parent company: Interpublic <strong>Group</strong> of Companies, New York, NY<br />
Officers: Larry J. Iaquin<strong>to</strong>, President; Jon Male, EVP Creative Direc<strong>to</strong>r; Dave Renner,<br />
SVP Creative Direc<strong>to</strong>r; Steve Spittel, SVP Management Supervisor; Amy Graham,<br />
SVP Management Supervisor; Steve Palmisano, SVP Managing Direc<strong>to</strong>r IneXel; Jan-<br />
Willem van Doorn, MD, SVP Direc<strong>to</strong>r Medical Strategy and Communications; Leslie<br />
Drake, VP Direc<strong>to</strong>r HR.<br />
Healthcare accounts: Boehringer Ingelheim: Aptivus; Bris<strong>to</strong>l-Myers Squibb: Vinflunine, Erbitux,<br />
EMSAM, Brivanib, Coumadin, Avapro-Avalide; ENZON: Oncospar; GEHealthcare: Myoview,<br />
Visipaque, Omniscan, AdreView; Agera Labora<strong>to</strong>ries: line of cosmeceuticals; Merck: Januvia,<br />
Janumet, Zostavax, MK524a/b, V212 Vaccine; Novartis: Transplantation, Sandostatin; Pfizer: PF<br />
676; sanofi-aventis: Avapro-Avalide.<br />
Number of Accounts gained: 5<br />
Accounts gained: Boehringer Ingelheim: Aptivus; Bris<strong>to</strong>l-Myers Squibb: Brivinib, Vinflunine;<br />
Merck: MK-524; Agera Labora<strong>to</strong>ries: cosmeceuticals.<br />
Number of Accounts lost: 0<br />
Services: Full-service healthcare advertising and promotion agency with comprehensive medical<br />
education capabilities. Our core capabilities include global branding, professional advertising,<br />
sales force promotion, DTC/DTP, exhibit design/convention activities, sales meetings, video<br />
production, and affliliate communication. Our capabilities are expanded as a multimedia resource<br />
for our brands, including e-solutions and interactive media; and as a medical education resource<br />
through advocate development, publication planning, and speakers bureaus. In addition, as a<br />
member of the Lowe Healthcare Network, an IPG Company, we have an extensive network of<br />
sister agencies servicing clients throughout all major global markets.<br />
New Hire Detail: Margaret Gardner, VP Strategic Services for IneXel.<br />
Divisions: IneXel Medical Strategy and Communications; Ingrafik Design and Production Studio;<br />
and I_link Multimedia Solutions<br />
164 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Oncaspar<br />
Client: Enzon<br />
Creative/account team: Jon Male, EVP Creative<br />
Direc<strong>to</strong>r; Dave Renner, SVP Creative Direc<strong>to</strong>r;<br />
Elizabeth Hooker, VP Associate Creative Direc<strong>to</strong>r; John<br />
Boyle, Sr. Art Direc<strong>to</strong>r; Tracy Zu<strong>to</strong>, Sr. Copywriter; Amy<br />
Graham, VP Management Supervisor; Kelli Wagner,<br />
Account Executive.<br />
Why this ad is special: This campaign juxtaposes a<br />
compelling call <strong>to</strong> action with the powerful humanity<br />
expressed by a child with cancer <strong>to</strong> create a sense of<br />
urgency around the first-line choice for acute<br />
lymphoblastic leukemia. The framing device is an<br />
extension of the logo and also serves as a mechanism<br />
for presenting key data.<br />
The Jackson <strong>Group</strong><br />
5804 Churchman Bypass, Indianapolis, IN 46203<br />
Phone: 317-791-9000 • Fax: 317-791-9800<br />
Web: www.jacksongroup.com<br />
Officers: Ron Jackson, Chairman; Kathy Jackson, President; Norm Cosand, CEO;<br />
Juri Tults, VP/Business Development; Dave Reyburn, VP/Creative Direc<strong>to</strong>r; David<br />
Stahl, VP/Brand Strategist.<br />
Healthcare accounts:Crescent Blades: surgical blades; Eli Lilly: Cymbalta, Symbyax, Zyprexa;<br />
Roche Diagnostics: ACCU-CHEK.<br />
Number of Accounts gained: 1<br />
Accounts gained: Roche Diagnostics.<br />
Services: Vertically integrated marketing communications firm offering branding, strategic<br />
planning, creative execution, including in-house printing, mailing, database, call center, emarketing,<br />
fulfillment and Website development/hosting.<br />
Joco<strong>to</strong> Advertising<br />
220 Porter Drive, Suite 120, San Ramon, CA 94583<br />
Phone: 925-855-7412 • Fax: 925-855-7413<br />
E-mail: colette@joco<strong>to</strong>.com • Web: www.joco<strong>to</strong>.com<br />
Founded: 1999<br />
Officers: Principals: Colette Kuhnsman, Direc<strong>to</strong>r/Account Services; Tom Collins,<br />
Creative Direc<strong>to</strong>r/Art; Steve Coldiron, Creative Direc<strong>to</strong>r/Copy; John O’Brien,<br />
Direc<strong>to</strong>r of Operations.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 10.0%<br />
Alternative media 10.0 10.0<br />
Conventions/exhibits 20.0 30.0<br />
Direct marketing 25.0 20.0<br />
Sales materials 20.0 30.0<br />
Consumer media 5.0<br />
Healthcare accounts: Heidelberg Engineering: laser retinal imaging; Siemens Oncology:<br />
oncology imaging devices; Biosite: advanced diagnostics/biomarkers; Barrx Medical: RF<br />
ablation; Astra Tech: urinary catheters; Cholestech Corporation: blood moni<strong>to</strong>ring devices;<br />
Thoratec: heart assist devices; Micrus Endovascular: coil technology for intracranial aneurysms;<br />
Cardiva Medical: Boomerang closure technology; Adiana: permanent contraception; Advanced<br />
Bionics: cochlear implants; Avigen: CNS drug discovery; Amylin Pharamceuticals: diabetes<br />
treatment; LipoSonix: Aesthetic procedures, Aptium Oncology: cancer center partner; Hansen<br />
Medical: robotic catheters; Washing<strong>to</strong>n Hospital: hospital health system; Iridex Corporation:<br />
ophthalmic and aesthetic lasers.<br />
Number of Accounts gained: 3<br />
Accounts gained: Hansen Medical, Aptium Oncology, Washing<strong>to</strong>n Hospital.<br />
Services: Branding, campaign development, sales collateral, direct mail, and strategic<br />
messaging.<br />
New Hire Detail: Bob Pettit.<br />
Offices: 501 Second Street, Suite 415, San Francisco, CA 94107<br />
JUICE Pharma Advertising<br />
322 8th Avenue, 10th Floor, New York, NY 10001<br />
Phone: 212-647-1595 • Fax: 212-367-5644<br />
E-mail: connect@juicepharma.com • Web: www.juicepharma.com<br />
Founded: 2002<br />
Officers: Managing partners: Lois Moran, President and CEO; Lynn Macrone, EVP;<br />
Forrest King, EVP. Officers, Howard Nagelberg, CFO. SVPs, Jennifer Asselin, Randy<br />
Goldstein. VPs, Roxana Bannach-Lin, James Cavallaro, Leslee Davies, Laurie<br />
Harring<strong>to</strong>n, Michael Kaminski, Adam Kline, Juliana Mace, Chris Reese, Stacie<br />
Sylvester, Joan Wildermuth, Hee Sun Yu.<br />
Healthcare accounts: Endo Pharmaceuticals: Frova (professional and direct-<strong>to</strong>-patient, US);<br />
Merck & Co., Inc.: Gardasil (professional, US and international), Pneumovax 23 (professional, US),<br />
Recombivax HB (professional, US), Singulair asthma and allergic rhinitis (professional and<br />
interactive, US), Vaqta (professional, US), Zostavax (professional, US and international).<br />
Number of Accounts gained: 4<br />
Accounts gained: Frova, Pneumovax 23, Recombivax HB, Vaqta.<br />
Services: A new breed agency—the kind that can develop compelling creative-strategic<br />
solutions for their clients and execute them across a digital and print multiple channel platform.<br />
Offers a holistic approach <strong>to</strong> brand communication from a unified creative-strategic team.<br />
New Hire Detail: Digital strategist and digital producer.<br />
FEATURED WORK<br />
Product: ZOSTAVAX Disease Awareness<br />
Client: Merck & Co., Inc.<br />
Creative/account team: Chris Reese, Assoc. Creative<br />
Direc<strong>to</strong>r—Art; Derek Wood, <strong>Group</strong> Copy Supervisor; Hee<br />
Sun Yu, Account Direc<strong>to</strong>r.<br />
Why this ad is special: This campaign illuminates the<br />
seriousness of herpes zoster (shingles) and PHN. It works <strong>to</strong><br />
violate the physicians’ space by capturing someone in that<br />
private moment of excruciating PHN pain. By “reframing” the<br />
seriousness of zoster for physicians, we hope <strong>to</strong> encourage<br />
a change in perception about how they might approach this<br />
disease.
Kane and Finkel Healthcare<br />
Communications<br />
534 Fourth Street, San Francisco, CA 94107<br />
Phone: 415-777-4990 • Fax: 415-777-5019<br />
E-mail: information@kaneandfinkel.com • Web: www.kaneandfinkel.com<br />
Founded: 1997<br />
Officers: John Kane, Principal, Managing Direc<strong>to</strong>r; Bob Finkel, Principal, Chief<br />
Creative Officer; Deborah Kessler, SVP, Chief Science Liaison; Stefanie Peischl, VP,<br />
Direc<strong>to</strong>r of Client Services; Jonathan Peischl, VP, Creative Direc<strong>to</strong>r; Jon Meisner, MD,<br />
VP, Medical Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 15.0% 20.0%<br />
Alternative media 15.0 10.0<br />
Conventions/exhibits 5.0 10.0<br />
Direct marketing 5.0 5.0<br />
Sales materials 45.0 50.0<br />
Consumer media 10.0 5.0<br />
Other 5.0<br />
Healthcare accounts: Astellas Pharma US, Inc.: Prograf; Gilead Sciences, Inc.: Ambrisentan,<br />
Flolan; OrthoNeutrogena: Biafine, Centany, corporate branding, Ertaczo, Renova, Retin-A Micro;<br />
CollaGenex Pharmaceuticals Inc.: Oracea; Amylin Pharmaceuticals: Symlin; IntraLase Corp.: FS-<br />
30 Laser; Johnson & Johnson: derma<strong>to</strong>logy technology; Merck & Co.: Fosamax; PDL BioPharma<br />
Inc.: clinical trial recruitment; Questcor Pharmaceuticals Inc.: H.P. Acthar Gel; Santen, Inc.: corp.<br />
Number of Accounts gained: 7<br />
Accounts gained: Astellas Pharma Europe, Ltd.: Advagraf; Abbott Diabetes Care, Inc.:<br />
AD HERE<br />
AGENCY A-TO-Z<br />
FreeStyle, Precision Xtra; DepoMed: Glumetza; FzioMed, Inc.: Laresse; MDL Elsevier:<br />
PharmaPendium; Questcor: Doral; Telik: corporate.<br />
Number of Accounts lost: 3<br />
Accounts lost: Abraxis Oncology; Connetics; Neutrogena Corp.<br />
Services: Interactive and medical science services.<br />
Offices: Bos<strong>to</strong>n, MA<br />
FEATURED WORK<br />
Product: Prograf<br />
Client: Astellas Pharma, Inc.<br />
Creative/account team: Bob Finkel,<br />
Creative Direc<strong>to</strong>r; Michelle Green, Assoc.<br />
Creative Direc<strong>to</strong>r/Copy; David Bloom, Art<br />
Direc<strong>to</strong>r; Stefanie Peischl, Direc<strong>to</strong>r,<br />
Account Services; Carlo Gabaldon,<br />
Account Supervisor.<br />
<strong>Media</strong> team: Kendall Matz, <strong>Media</strong><br />
Direc<strong>to</strong>r.<br />
Why this ad is special: Organ<br />
transplantation offers people a second chance at life and transplant physicians in particular relate<br />
<strong>to</strong> their patients on a level that stretches beyond clinical medicine. This 4-part ad campaign series<br />
celebrates the personal accomplishments of individuals who have undergone an organ transplant<br />
and are living life <strong>to</strong> the fullest. The short stacca<strong>to</strong> copy juxtaposed with strong patient profile<br />
imagery project a calm confidence that is the brand’s reputation. The Prograf brand’s<br />
performance is clinically well established with transplant physicians and it is the number one<br />
prescribed immunosuppressant for transplant. Physician belief in the drug is so strong that we<br />
focused on achievement rather than on simply reinforcing data.<br />
JULY 2007 MM&M 165
AGENCY A-TO-Z<br />
Kaplan Communications<br />
1236 Valley Road, Fairfield, CT 06825<br />
Phone: 203-259-2279 • Fax: 203-259-1982<br />
E-mail: kappy96776@aol.com • Web: www.kaplancommunications.net<br />
Founded: 2005<br />
Officers: Ken Kaplan, President; Lorraine Tannenbaum, Vice President.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Alternative media 15.0% 5.0%<br />
Conventions/exhibits 5.0<br />
Sales materials 10.0 20.0<br />
Consumer media 15.0 10.0<br />
CME Initiatives 55.0 65.0<br />
Healthcare accounts: National Headache Foundation, LifeCycle Pharma, Abbott Labora<strong>to</strong>ries.<br />
Accounts gained: LifeCycle Pharma.<br />
Services: We are a full service agency, with excellent continuing education capabilites for all<br />
healthcare professionals, including, physicians, pharmacist, PAs, NPs. We also, create consumer<br />
information for Website use and consumer distrubutions through healthcare providers.<br />
Divisions: Sono Press<br />
166 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Consumer educational booklet<br />
Client: The National Headache Foundation<br />
Creative/account team: Ken Kaplan, Account; Jeff Pienkos,<br />
Creative Direc<strong>to</strong>r, Art; Renee Kashuba, Creative Direc<strong>to</strong>r, Copy.<br />
Why this ad is special: This patient education brochure specifically<br />
addressed Women & Migraine with an empowering theme. With<br />
sections i.e., Take Action; Learn more about treatment options;<br />
Succeed at Work and at Home, and Partner with your Healthcare<br />
Provider, the reader receives a positive message <strong>to</strong> better understand<br />
their condition and learns when <strong>to</strong> seek professional help.<br />
KFDunn Life Sciences<br />
819 Washing<strong>to</strong>n Street, Wilming<strong>to</strong>n, DE 19801<br />
Phone: 302-328-3347 • Fax: 302-655-3105<br />
E-mail: peterg@kfdunn.com • Web: www.kfdunn.com<br />
Founded: Founded 1988. Merged 2007.<br />
Parent company: Aloysius Butler & Clark, 819 Washing<strong>to</strong>n Street,<br />
Wilming<strong>to</strong>n, DE 19801<br />
Officers: Kathleen F. Dunn, President.<br />
Healthcare accounts: Abbott Diagnostics Division: hema<strong>to</strong>logy; B.Braun Medical: medical<br />
devices; Battelle Memorial Institute: medical device engineering/CRO; Fuji Medical Systems:<br />
digital x-ray and PACS; Immunicon Corporation: cell counting; InB:Biotechnologies: plant-made<br />
pharmaceuticals; MaxCyte: cell therapeutics; Ricerca Biosciences: drug development; Seahorse<br />
Bioscience: cell metabolism; Strategic Diagnostics: genomic antibodies.<br />
Number of Accounts gained: 5<br />
Accounts gained: Abbott Diagnostics Division, Battelle, Immunicon, InB:Biotechnologies,<br />
Strategic Diagnostics.<br />
Number of Accounts lost: 1<br />
Accounts lost: Wampole Labora<strong>to</strong>ries (acquired by Inverness).<br />
KPA Healthcare Advertising<br />
19900 MacArthur Boulevard, #500, Irvine, CA 92612<br />
Phone: 949-975-8466 • Fax: 949-975-8454<br />
E-mail: info@kpadv.com • Web: www.kpadv.com<br />
Founded: 1987<br />
Officers: Larry Koppes, President; Jeff Turcotte, VP, General Manager.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 10.0%<br />
Conventions/exhibits 5.0<br />
Direct marketing 10.0<br />
Sales materials 75.0<br />
Healthcare accounts: Advanced Neuromodulatioin Systems, Biosense Webster, Edwards<br />
Lifesciences, Irvine Scientific, Disc Dynamics, Celerus Diagnostics.<br />
Accounts gained: Celerus Diagnostics.<br />
Krell Advertising, Inc.<br />
112 Broad Street, Fleming<strong>to</strong>n, NJ 08822<br />
Phone: 908-806-7477 • Fax: 908-806-3277<br />
E-mail: info@krellinc.com • Web: www.Krellinc.com<br />
Founded: 1996<br />
Officers: Robert Krell, President; Regina Gangemi, Direc<strong>to</strong>r of Finance.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 5.0% 6.0%<br />
Alternative media 32.0<br />
Conventions/exhibits 5.0 5.0<br />
Direct marketing 25.0 28.0<br />
Sales materials 7.0 5.0<br />
Interactive 30.0<br />
Meetings & events 22.0 24.0<br />
Patient recruitment 4.0<br />
Inves<strong>to</strong>r relations 2.0<br />
Healthcare accounts: PharmaNet: corporate, recruitment, Pharmasoft, business<br />
development, human resources; LEO Pharma: Fucithalmic, Fucidin, Fucidin H, Dovobet; Wyeth<br />
Consumer: Wyeth Consumer <strong>Group</strong>; NovaDel Pharma: Linual Spray Technology.<br />
Number of Accounts gained: 4<br />
Accounts gained: PharmaNet: Development <strong>Group</strong>, Early Stage, Anapharm; LEO Pharma:<br />
Dovobet, Fucidin H; Wyeth Consumer: Wyeth Consumer <strong>Group</strong>.<br />
Services: Global branding and identity, product launch, reinvigorating mature brands, journal<br />
advertising, detail aids, sales training materials, direct marketing, direct-<strong>to</strong>-patient programs,<br />
patient recruitment ads, patient education, special-event planning, convention and exhibit activity,<br />
Websites, e-details, integrated e-marketing, interactive CD-ROMS, MOA animations, videos.<br />
New Hire Detail: William Baldwin, Senior Account Executive.<br />
Divisions: Krell Clinical Communications<br />
FEATURED WORK<br />
Product: Fucidin<br />
Client: LEO Pharma Inc.<br />
Creative/account team: Robert Krell, Creative Direc<strong>to</strong>r; Jeffrey<br />
Hicken, Art Direc<strong>to</strong>r; Kris Segen, Graphic Designer; Bill Baldwin,<br />
Senior Account Executive<br />
Why this ad is special: This six-wave campaign “How Fast Can<br />
Healing Start?” communicated, by using attention grabbing visuals,<br />
that this antibiotic demonstrated Fast, Effective Healing, as proven<br />
in a comparative study. This campaign, mailed <strong>to</strong> a targeted list of<br />
over 12,000 physicians, consistently received double-digit<br />
response rates and helped increase sales by over 7%.<br />
L&M Healthcare Communications<br />
1906 Westfield Avenue, Suite C, Scotch Plains, NJ 07076<br />
Phone: 908-312-9100 • Fax: 908-322-2642<br />
E-mail: information@LMHCare.com • Web: www.LMHCare.com<br />
Founded: 2005<br />
Officers: Lenny LaManna, DPM, Partner; Adam Margolis, Partner; Betty Grainer, VP,<br />
Account Services.<br />
Services: A full-service medical education and communications agency specializes in developing<br />
highly strategic and medically accurate programs for pharmaceutical, biotech and device<br />
companies. Our highly experienced staff has partnered with clients in an array of specialties,<br />
including neuroscience, derma<strong>to</strong>logy, wound healing, gastrointestinal disease, au<strong>to</strong>immune<br />
diseases, and many others.
Julie A. Laitin Enterprises, Inc.<br />
708 Third Avenue, 13th floor, New York, NY 10017<br />
Phone: 212-286-2424 • Fax: 212-286-2345<br />
E-mail: info@julielaitin.com • Web: www.julielaitin.com<br />
Founded: 1982<br />
Officers: Julie A. Laitin, President; Cynthia Amorese, EVP.<br />
U.S. billings breakdown by media/source<br />
Journals 5.0%<br />
2006 2005<br />
Public relations 95.0 90.0<br />
Research, consulting,<br />
sales training 10.0<br />
Healthcare accounts: AbelsonTaylor; Adair-Greene Healthcare Communications; Brand<br />
Engineers; Ignite Healthcare; Flashpoint Medica; ROI2; Medefield Research; PSL Research; First<br />
Word.<br />
Number of Accounts gained: 4<br />
Accounts gained: Brand Engineers, Medefield Research, PSL Research, First Word.<br />
Number of Accounts lost: 1<br />
Accounts lost: RCW*McCann.<br />
Services: Advertising and promotional services.<br />
AGENCY A-TO-Z<br />
Lanmark <strong>Group</strong>, Inc.<br />
527 Industrial Way West, Ea<strong>to</strong>n<strong>to</strong>wn, NJ 07724<br />
Phone: 732-389-4500 • Fax: 732-389-4998<br />
E-mail: info@lanmarkgroup.com • Web: www.lanmarkgroup.com<br />
Founded: 1977<br />
Officers: Howard Klein, President, CEO; Michael McCarthy, Chief Creative Officer;<br />
Tracey Clay<strong>to</strong>n, Direc<strong>to</strong>r of Operations.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 12.0% 12.0%<br />
Alternative media 10.0 18.0<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 13.0 12.0<br />
Sales materials 20.0 22.0<br />
Consumer media 1.0<br />
Public relations 16.0 16.0<br />
Other 18.0 10.0<br />
AD HERE<br />
Healthcare accounts: Sunstar Americas, Inc.: oral hygiene products (consumer &<br />
professional); Conair: Interplak power <strong>to</strong>othbrush; Darby Dental Supply: dental products<br />
distribu<strong>to</strong>r DentalEZ: opera<strong>to</strong>ry & dental equipment; Johnson & Johnson Oral Health Products;<br />
Miles<strong>to</strong>ne Scientific: single <strong>to</strong>oth anesthesia device; Orapharma: Arestin, Ossix Plus; Sirona:<br />
inLab and CEREC system; Wm. J. Wrigley: Orbit chewing gum; Zhermack: impression material.<br />
Number of Accounts gained: 4<br />
Accounts gained: Hu-Freidy, EI Solutions (a division of Hu-Freidy), Lincroft Village Dental,<br />
Miles<strong>to</strong>ne Scientific, Zhermack USA.<br />
Number of Accounts lost: 0<br />
JULY 2007 MM&M 167
AGENCY A-TO-Z<br />
Services: Personal call center, market research/e-marketing service, Website development,<br />
audio/visual production, PR, event management, warehouse and fulfillment, ASI certified,<br />
tradeshow management, direct marketing, database marketing, focus group studies, branding.<br />
168 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Oral Health Products Family<br />
Client: Johnson & Johnson<br />
Creative/account team: Dawn Fenn, Associate Creative<br />
Direc<strong>to</strong>r; Michael McCarthy, Chief Creative Officer; Cathy<br />
Guiney, Account Supervisor.<br />
<strong>Media</strong> team: Judy Adelman, <strong>Media</strong> Manager.<br />
Why this ad is special: We reached the audience through<br />
use of informative entertainment.<br />
LehmanMillet<br />
60 Canal Street, Bos<strong>to</strong>n, MA 02114<br />
Phone: 617-722-0019 • Fax: 617-722-6099<br />
Web: www.lehmanmillet.com<br />
Founded: 1978<br />
Parent company: HealthSTAR Communications, 100 Woodbridge Center Drive,<br />
Suite 202, Woodbridge, NJ 07095<br />
Officers: Bruce Lehman, CEO; Jack Curran, President; Deborah Lotterman, EVP<br />
Creative Direc<strong>to</strong>r; Clay<strong>to</strong>n Daniells, EVP Creative Direc<strong>to</strong>r; Stacey Howmann, EVP<br />
Client Service; Carolyn Morgan, VP Business Development.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 20.0%<br />
Alternative media 15.0<br />
Conventions/exhibits 10.0<br />
Direct marketing 15.0<br />
Sales materials 25.0<br />
Consumer media 5.0<br />
Public relations 10.0<br />
Healthcare accounts: Abbott Diagnostics, Abbott Point of Care, Allergan, Anesiva, Baxter,<br />
CardioVations, Cordis Corporation, Cytyc Corporation, DePuy Orthopaedics, Inc., DePuy Spine,<br />
Inc., Digene Corporation, Edwards Lifesciences, Ethicon Endo-Surgery, Inc., Ethicon, Inc.,<br />
Haemonetics, Innovative Spinal Technologies, Johnson & Johnson Health Care Systems, LifeCell<br />
Corporation, Mauna Kea Technologies, Nanogen, Obagi, Op<strong>to</strong>s, Organogenesis, Inc., Otsuka<br />
America Pharmaceuticals, Q-Med AB, Quest Diagnostics, Inc., Sequenom, SmartPill,<br />
Somanetics, WL Gore.<br />
Number of Accounts gained: 14<br />
Accounts gained: Anesiva, Abbott Point of Care, Baxter, Cytyc Corporation, Edwards<br />
Lifesciences, Haemonetics, Innovative Spinal Technologies, Mauna Kea Technologies, Nanogen,<br />
Obagi, Op<strong>to</strong>s, Sequenom, SmartPill, Somanetics.<br />
Number of Accounts lost: 1<br />
Offices: Irvine, CA<br />
FEATURED WORK<br />
Product: Corporate<br />
Client: Abbott Diagnostics<br />
Why this ad is special: While labora<strong>to</strong>rians know they do a<br />
vitally important job, they feel all-but-invisible within the health<br />
care community. We saw an opportunity <strong>to</strong> connect with<br />
Abbott Diagnostics’ target cus<strong>to</strong>mers by helping <strong>to</strong> elevate the<br />
status of the lab profession <strong>to</strong> the broader public.<br />
Leverte Associates<br />
8 Wright Street, Westport, CT 06880<br />
Phone: 203-221-4900 • Fax: 203-221-4901<br />
Web: www.leverte.com<br />
Founded: 1990<br />
Parent company: HealthStar Communications Inc., 100 Woodbridge Center Drive,<br />
Suite 202, Woodbridge, NJ 07095<br />
Officers: James Patchen, President; Richard Schneider, VP Creative Services.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 12.0%<br />
Alternative media 7.0<br />
Conventions/exhibits 3.0<br />
Direct marketing 21.0<br />
Sales materials 80.0 33.0<br />
Consumer media 3.0<br />
Public relations 2.0<br />
Other 19.0<br />
FEATURED WORK<br />
Product: Corporate<br />
Client: Cooper Surgical<br />
Why this ad is special: Cooper Surgical is renowned for the<br />
superior optics provided by its cus<strong>to</strong>m, German-made<br />
Leisegang line of clinical colposcopy products. The sheer<br />
simplicity of this ad demonstrates the power of brand<br />
recognition—both name and image—earned during nearly a<br />
half century of designing the world’s most popular<br />
colposcopes. Borrowing from the human eye the concepts of<br />
precise acuity and precision instrumentation confers on the<br />
colposcope the quality of unsurpassed engineering. The<br />
power of this brand allows the instrument <strong>to</strong> speak for itself.<br />
The Hal Lewis <strong>Group</strong><br />
1700 Market Street, 6th floor, Philadelphia, PA 19103<br />
Phone: 215-563-4461 • Fax: 215-563-1148<br />
E-mail: info@hlg.com • Web: www.hlg.com<br />
Founded: 1982<br />
Officers: David Winigrad, President; James Boland, EVP & COO; Maureen Mangiavas,<br />
Sr. Direc<strong>to</strong>r, Business Development; Kathie Carnes, VP, HR.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 5.0%<br />
Conventions/exhibits 5.0<br />
Sales materials 25.0<br />
Strategic 10.0<br />
Branding 20.0<br />
Advertising 25.0 65.0<br />
Sales force promotion 25.0<br />
Interactive 20.0<br />
Healthcare accounts: ARIAD Pharmaceuticals, Inc.: corporate account; Aspect Medical<br />
Systems: BIS, BIS Vista; Baxter Corp.: global infusion systems; BD (Bec<strong>to</strong>n Dickinson): prefill<br />
systems; Bris<strong>to</strong>l-Myers Squibb: Reyataz; Bris<strong>to</strong>l-Myers Squibb Medical Imaging: Cardiolite;<br />
Cy<strong>to</strong>gen Corp.: ProstaScint; CSL Biotherapies: Afluria; Discovery Labs: corporate, Surfaxin;<br />
Healthpoint, Ltd.: Accuzyme, Collagenese Santyl, Oasis, Panafil, Xenaderm; MDS Pharma<br />
Services: Global CRO; Merck & Co.: Cosopt; Neuronetics: NeuroStar TMS Therapy.<br />
Accounts gained: ARIAD Pharm., Baxter Corp., CSL Biotherapies, Cy<strong>to</strong>gen Corp., Neuronetics.<br />
Services: The core division is focused on marketing and creative excellence for every stage of a<br />
brand’s cycle; (HLG InSight is comprised of uniquely qualified professionals from the medical,<br />
pharma, and agency professionals which focus on market insight, positioning, and strategy<br />
development; and HLG Interactive is our specialized team of individuals who turn ordinary creative<br />
in<strong>to</strong> extraordinary digital, interactive, and Web-based creative expressions and more.<br />
New Hire Detail: Steven Lang, Direc<strong>to</strong>r, Client Services.<br />
Divisions: HLG Advertising, HLG InSight, and HLG InterActive
FEATURED WORK<br />
Product: ProstaScint<br />
Client: Cy<strong>to</strong>gen<br />
Creative/account team: Ashley Bird, Account Supervisor;<br />
Christina Stehr, <strong>Group</strong> Art Direc<strong>to</strong>r; Eileen McVety, <strong>Group</strong> Copy<br />
Supervisor.<br />
Why this ad is special: The “Better Together” concept quickly<br />
conveys ProstaScint’s new position <strong>to</strong> add or “fuse”<br />
ProstaScint <strong>to</strong> a CT or MR scan <strong>to</strong> produce a more complete<br />
diagnostic assessment (for prostate cancer) versus either<br />
modality alone.<br />
LifeBrands<br />
1675 Broadway, New York, NY 10019<br />
Phone: 212-468-4005 • Fax: 212-468-4023<br />
E-mail: lorraine.pas<strong>to</strong>re@lifebrandsusa.com<br />
Web: www.lifebrandsusa.com<br />
Founded: 2003<br />
Parent company: Publicis Healthcare Communications <strong>Group</strong>, 1675 Broadway,<br />
New York, NY 10019<br />
Officers: Lorraine Pas<strong>to</strong>re, President; SVPs: Clare Cheng, Eric Dickman, Jeff<br />
Halpern, Brett Lowell, James Street, PhD, Bruce Tredwell, Jenna Zamelsky.<br />
Healthcare accounts: Sanofi-Aventis: Taxotere, Hyalgan; Schering Plough: Noxafil, vicriviroc;<br />
GlaxoSmithKline: Tykerb, eltrombopag, ofatumumab; Hoffmann-la Roche: Fuzeon, Invirase;<br />
Columbia Labora<strong>to</strong>ries, Inc: Crinone/Prochieve 8%.<br />
Number of Accounts gained: 4<br />
Accounts gained: Schering Plough: vicriviroc; Columbia Labora<strong>to</strong>ries Inc: Crinone/Prochieve<br />
8%; GlaxoSmithKline: ofatumumab; Boehringer Ingelheim: not yet launched.<br />
Number of Accounts lost: 1<br />
Accounts lost: Sanofi-Aventis: Ketek.<br />
Services: Full service promotional agency, strategy/positioning development, early-stage<br />
market planning, brand personality development, branding development, publication planning,<br />
medical education.<br />
FEATURED WORK<br />
Product: Noxafil<br />
Client: Schering-Plough<br />
Creative/account team: Account: Ebony<br />
Adams; Copy: Brett Lowell, Lorie McElroy; Art:<br />
Kim Nicholais, Bruce Tredwell.<br />
Why this ad is special: Noxafil, for invasive<br />
fungal infections, is unique in the antifungal<br />
market for combining powerful coverage with<br />
acceptable <strong>to</strong>xicity. For maximum impact in<br />
this ad, we approached power and safety from<br />
its emotional conclusion—the ability <strong>to</strong> pull<br />
patients through. The painterly, impressionistic art treatment adds <strong>to</strong> the emotional impact.<br />
KI Lip<strong>to</strong>n Inc.<br />
132 Welsh Road, Suite 120<br />
Horsham, PA 19044<br />
Phone: 267-893-5671 • Fax: 267-893-5681<br />
E-mail: rdemoss@ki-lip<strong>to</strong>n.com • Web: www.ki-lip<strong>to</strong>n.com<br />
Founded: 1980<br />
Officers: Raymond DeMoss, President; Steve Everly, SVP, Med<strong>Media</strong>; Linda Barker,<br />
VP, Copy Chief.<br />
Divisions: Advertising and public relations, cus<strong>to</strong>m publishing, and Med<strong>Media</strong><br />
Loomis <strong>Group</strong><br />
345 Spear Street, Suite 110, San Francisco, CA 94105<br />
Phone: 415-882-9494<br />
E-mail: media@loomisgroup.com • Web: www.loomisgroup.com<br />
Founded: 1987<br />
Officers: Jeff Loomis, President & CEO; Bruce Bedortha, Chief Operating Officer;<br />
AGENCY A-TO-Z<br />
George Steeley, Chief Creative Officer; Pat O’Connor, Chief Financial Officer; Tanya<br />
Rodante, SVP, Medical/Life Sciences Accounts; Jennifer Joelson, VP, Brand<br />
Integration; Wendy Shay, VP, Account Services; Bruce Hokanson, VP,<br />
Semiconduc<strong>to</strong>r Accounts; Peter Dunn, VP, Strategic Services; Christian Bateman,<br />
VP, Public Relations.<br />
Healthcare accounts: Abbott Vascular: StarClose, Asahi, Tornus; Elan Pharmaceuticals:<br />
PRIALT; Spectra Labora<strong>to</strong>ries: corporate, Averity, SCR; Fresenius Medical Care (FMCNA); Early<br />
Detect: home health tests; BioRad: A1C; Novare Surgical Systems: RealHand.<br />
Services: Advertising, brand strategy, design, identity, packaging, direct response, event<br />
planning and support, interactive, market research, media planning and placement, naming, and<br />
public relations.<br />
Offices: Bos<strong>to</strong>n, MA<br />
Divisions: Healthcare, consumer, luxury goods, and business-<strong>to</strong>-business technology<br />
FEATURED WORK<br />
Product: Clinical Research<br />
Client: Spectra Clinical Research<br />
Creative/account team: Paul DeGrote, Mike Lattig, Skot<br />
Tulk, Rochelle Frey, Jana Dadant.<br />
Why this ad is special: Tasked with developing a new identity<br />
and promoting brand awareness for Spectra Clinical Research<br />
(SCR), a division of Spectra Labora<strong>to</strong>ries, Loomis <strong>Group</strong><br />
created “How High.” A fresh, illustrative ad, it emphasizes<br />
SCR’s knowledge and the flexible approach it takes <strong>to</strong> make<br />
each unique clinical trial a timely and successful process.<br />
Lowe Healthcare<br />
5 Sylvan Way, Parsippany, NJ 07054<br />
Phone: 973-451-2215 • Fax: 973-984-2159<br />
Web: www.lowehealthcare.com<br />
Parent company: IPG, 1114 6th Avenue<br />
Officers: Sal Perreca, Chairman & CEO; Frank Galella, EVP, COO; Michael Krocker,<br />
SVP, Direc<strong>to</strong>r of Global Branding and Integrations.<br />
Offices: Integrated Communications Corp., Interlink Healthcare, Pace, Inc., Lowe Azure, Lowe<br />
Fusion, and Strategic Resources <strong>Group</strong><br />
LyonHeart<br />
220 E. 42nd Street, New York, NY 10017<br />
Phone: 212-771-3000 • Fax: 212-771-3010<br />
Web: www.lyonheart.com<br />
Founded: 1994<br />
Parent company: Omnicom <strong>Group</strong>, Inc., 437 Madison Avenue, New York, NY 10022<br />
Officers: Anne Devereux, CEO; Al Nickel, Chairman; Susan Flinn, President; Steve<br />
Weiss, EVP/CFO.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 80.0% 80.0%<br />
Conventions/exhibits 10.0 10.0<br />
Sales materials 10.0 10.0<br />
Healthcare accounts:Pfizer: Aromasin, Camp<strong>to</strong>sar, Detrol, Fesoteridine, Geodon, Slentrol,<br />
Cerenia; Eisai/Pfizer: Aricept; UCB Pharma: Keppra, Keppra XR; Cephalon: Treanda; Serono: Oral<br />
Cladribine; Jazz Pharmaceuticals: Luvox CR; Schering Plough: Grazax; Braintree Labora<strong>to</strong>ries:<br />
GoLytely, NyLytely, HalfLytely, Axid Oral Solution; I-Flow: ON-Q PainBuster; NPS Pharmaceuticals:<br />
Preos; Purdue Pharma: OxyContin, Palladone.<br />
Number of Accounts gained: 3<br />
Accounts gained: Cephalon: Treanda; Jazz Pharma: Luvox CR; Schering Plough: Grazax.<br />
Number of Accounts lost: 2<br />
Accounts lost: Kos Pharmaceuticals: Cardizem LA, Tevetan; Pfizer: Zyrtec (off-patent).<br />
Divisions: Direct-<strong>to</strong>-patient, strategic services/consulting, media services, professional<br />
advertising, and medical information source.<br />
JULY 2007 MM&M 169
AGENCY A-TO-Z<br />
Mangos<br />
10 Great Valley Parkway, Malvern, PA 19355<br />
Phone: 610-296-2555 • Fax: 610-640-9291<br />
E-mail: psnowden@mangosinc.com • Web: www.mangosinc.com<br />
Founded: 1977<br />
Officers: William R. Gast, President/Chief Executive Officer; Bradley E. Gast,<br />
EVP/Chief Creative Officer; Annemarie Armstrong, SVP/Direc<strong>to</strong>r, Account<br />
Management; Joanne deMenna, SVP, Creative Direc<strong>to</strong>r; Jacqueline Gelman,<br />
SVP/Account Management; Roberta Mangos, SVP, Systetms; JoAnne Moore, SVP,<br />
Administration; Steve Santangelo, SVP, Strategy and Branding; Julie Schmidt, VP,<br />
Creative; Patti Snowden, SVP, Account Management; Sue Trickel, SVP, Production.<br />
Healthcare accounts: Siemens Medical Solutions: global corporate communications (U.S. and<br />
Germany), angiography, audiology, CT, MRI, molecular imaging; Stryker (Precision System);<br />
Drager Medical; Baxter; First DataBank; Bracco.<br />
Services: Strategic planning and positioning, integrated brand management, marketing<br />
communications planning, consumer and professional advertising, sales <strong>to</strong>ols and promotion,<br />
interactive, direct, corporate identity, professional and patient education materials.<br />
170 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: CENTRA Active<br />
Client: Siemens Hearing Instruments<br />
Creative/account team: Bradley Gast, Creative Direc<strong>to</strong>r;<br />
Joanne de Menna, Creative Direc<strong>to</strong>r; Justin Moll, Art Direc<strong>to</strong>r;<br />
Charles Smolover, Copywriter; Jacqueline Gelman, Account<br />
Manager; Jeff Olivo, Asst. Account Manager.<br />
Why this ad is special: In order <strong>to</strong> change perceptions among<br />
baby boomers about the stigma of wearing a hearing aid, we used<br />
a series of bold, unexpected visuals that morphed the Siemens<br />
product in<strong>to</strong> symbols of an active lifestyle. The ads were part of an<br />
integrated campaign that has taken the industry by s<strong>to</strong>rm.<br />
Maricich Brand Communications<br />
1124 Main Street, Suite B, Irvine, CA 92614<br />
Phone: 949-223-6455 • Fax: 949-223-6451<br />
E-mail: mark@maricich.com • Web: www.maricich.com<br />
Founded: 1986<br />
Officers: Suzanne Maricich, CEO; David Maricich, CFO; Mark Maricich, COO; Chuck<br />
Brauer, Client Services Direc<strong>to</strong>r; Kate Jennings, PR Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Direct marketing 50.0% 50.0%<br />
Sales materials 10.0 10.0<br />
Consumer media 25.0 25.0<br />
Public relations 15.0 15.0<br />
Healthcare accounts: MemorialCare, UCI Medical Center, Visiogen, Pacific Coast Imaging,<br />
Talbert Medical <strong>Group</strong>, St. Jude Memorial Foundation.<br />
Services: A brand communications agency specializing in making complex information<br />
understandable for organizations that market life-saving brands, based upon a unique insight of<br />
how consumers, professionals, and communities make health and safety decisions. Founded in<br />
1986, Maricich is headquartered in Irvine, California.<br />
Mc|K Healthcare<br />
84 State Street, Suite 660, Bos<strong>to</strong>n, MA 02109<br />
Phone: 617-482-8228 • Fax: 617-482-4994<br />
E-mail: info@mckhealthcare.com • Web: www.mckhealthcare.com<br />
Founded: 2003<br />
Officers: Michael McLinden, Partner, Strategy and Planning; Breda Kenyon, Partner,<br />
Creative; Keith Finch, Creative Direc<strong>to</strong>r; Fatima Scipione, VP, Client Service.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Alternative media 10.0%<br />
Conventions/exhibits 10.0<br />
Sales materials 35.0<br />
Patients & advocacy<br />
groups 15.0<br />
Market assessment<br />
& strategy 20.0<br />
Branding 10.0<br />
Healthcare accounts:Schwarz Pharma, AG: Neupro global branding; Schwarz Pharma, Inc: Neupro<br />
U.S. launch, Parcopa, TriLyte; Edex; MGI Pharma: Gliadel; Alliant Pharmaceuticals: Orapred, Methylin;<br />
Critical Therapeutics: Zyflo XR; Advanced Magnetics: corporate branding; Upsher-Smith: marketing<br />
strategy.<br />
Accounts gained: Zyflo XR: awarded U.S. branding and launch assignment based on work for original<br />
Zyflo; Gliadel Wafer: U.S. re-branding and re-launch; Advanced Magnetics: company branding; Upsher-<br />
Smith: market assessment and market strategy consulting.<br />
Services: Provides market analysis and marketing strategy support services <strong>to</strong> companies looking <strong>to</strong><br />
supplement marketing resources and accelerate program implementation.<br />
New Hire Detail: Fatima Scipione joined Mc|K in January from Ariad Pharmaceuticals where she was<br />
Market Development Manager. Before that she was a member of the Velcade team at Millennium.<br />
FEATURED WORK<br />
Product: Niravam<br />
Client: Schwarz Pharma, Inc<br />
Creative/account team: Keith Finch,<br />
Art Direction; Melissa Wojcik, Account<br />
Supervisor; Michael McLinden, Brand<br />
Direc<strong>to</strong>r; Copywriters: Dick Pokorny,<br />
Marybeth Brande; Breda Kenyon,<br />
Creative Direction.<br />
Why this ad is special: We needed <strong>to</strong><br />
create a pressing clinical rationale that<br />
went beyond convenience and<br />
preference. By working with patient<br />
groups we were able <strong>to</strong> conceive and commission original art that made the need for a rapidly<br />
accessible medication for anxiety and/or panic immediately apparent <strong>to</strong> patients and physicians.<br />
McCann Healthcare Worldwide<br />
20 Waterview Boulevard, Parsippany, NJ 07054<br />
Phone: 973-263-3700 • Fax: 973-263-4578<br />
Founded: 1997<br />
Parent company: McCann Worldgroup, 622 Third Avenue<br />
Officers: Richard Nordstrom, CEO; David Bachmann, Chief Financial Officer; Guy F.<br />
Pedelini, Worldwide Direc<strong>to</strong>r of Human Resources.<br />
Healthcare accounts:713 active brands managed<br />
Number of Accounts gained: 146<br />
Accounts gained: Amgen; GlaxoSmithKline: Advair, Avodart, Cervarix; Novartis: Aclasta;<br />
Novartis/ Identix Tyzeka/Sebivo; Schering Global.<br />
Number of Accounts lost: 9<br />
Services: Besides professional advertising and promotion, units of McCann Heathcare<br />
Worldwide provide medical communications; DTC/ DTP advertising; interactive /CRM; events/<br />
spoonsorship; managed care; and multicultural marketing.<br />
New Hire Detail: Mercedes Von Rompaey, Managing Direc<strong>to</strong>r, McCann Healthcare Mexico.<br />
Offices: Atlanta, GA; East Hanover, NJ; Parsippany, NJ; New York, NY (3); and San Diego, CA<br />
Divisions: Adair Greene McCann, Caudex Medical, Complete Medical <strong>Group</strong>, Echo Torre Lazur,<br />
Fission Communications, McCann HumanCare, McCann HumanCare Salud, MedRageous, Regan<br />
Campbell Ward McCann, Regain Campbell Ward Salud, Torre Lazure McCann, and Torre Lazur<br />
Managed Markets<br />
McCann HumanCare<br />
622 Third Avenue, New York, NY 10017<br />
Phone: 646-865-2000 • Fax: 646-865-4000<br />
E-mail: contact@mccann.com • Web: www.mccann.com<br />
Founded: 2003<br />
Parent company: McCann Worldgroup, 622 Third Avenue, New York, NY 10017<br />
Officers: Andrew Schirmer, EVP, Managing Direc<strong>to</strong>r; SVP, Account <strong>Group</strong> Direc<strong>to</strong>rs,<br />
Phyllis Califano, Gary Chu, Simon Hunter; Walter Arenzon, HumanCare Salud<br />
Direc<strong>to</strong>r.<br />
Healthcare accounts:GlaxoSmithKline: Avodart, Cervarix, Coreg, Requip; Medpointe: Astelin;<br />
Pfizer Inc.: Chantix, Viagra; Pfizer Inc./Eisai: Aricept; Sepracor Inc.: Lunesta.<br />
Number of Accounts gained: 4<br />
Accounts gained: GlaxoSmithKline: Cervarix; Novartis: two projects; Pfizer: Chantix.<br />
Divisions: McCann HumanCare is a full-service DTC/DTP healthcare ad agency within McCann<br />
Erickson Worldwide, and professionally aligned with McCann Healthcare Worldwide. McCann<br />
HumanCare Salud is a new division devoted <strong>to</strong> DTC advertsing <strong>to</strong> U.S. Hispanics.
AGENCY A-TO-Z<br />
FEATURED WORK<br />
Product: Requip<br />
Client: GlaxoSmithKline<br />
Creative/account team: Andrew Schirmer,<br />
Gary Chu, Gary Klein, BJ Kaplan, Doug Welch.<br />
Why this ad is special: As recently as 2005,<br />
millions in the U.S. suffered unknowingly from<br />
Restless Legs Syndrome (RLS). In May 2005,<br />
Requip received FDA approval as the first<br />
product indicated for RLS. The ensuing<br />
marketing effort <strong>to</strong>tally changed the lives of<br />
sufferers, providing them with the information<br />
they needed <strong>to</strong> 1) self-identify with a real<br />
medical condition and 2) feel comfortable <strong>to</strong> speak with their doc<strong>to</strong>r. The “Mystery” execution has<br />
played a significant role in building awareness of the category and the Requip brand. NRx continue<br />
<strong>to</strong> drive the business, PCPs are the #1 source of diagnoses, and Requip is the #1 prescribed RLS<br />
treatment with over 50 share points gained since product launch.<br />
MDC <strong>Group</strong><br />
245 Fifth Avenue, New York, NY 10016<br />
Phone: 212-679-3336 • Fax: 212-679-3337<br />
E-mail: info@mdcomm.com • Web: www.mdcomm.com<br />
Founded: 1994<br />
Officers: Eric S. Malter, CEO; Maryanna Zamiska, Managing Partner; Sam Bromberg,<br />
Managing Partner.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 10.0% 10.0%<br />
Conventions/exhibits 5.0 5.0<br />
Direct marketing 40.0 40.0<br />
Sales materials 40.0 40.0<br />
Consumer media 5.0 5.0<br />
Healthcare accounts: Mission Pharmacal: HCP agency of record for Tindamax, Citracal<br />
Prenatal Multivitamins, Urocit-K; Amerifit Brands: HCP agency of record for Estroven, Culturelle,<br />
AZO Standard; INO Therapeutics: preferred HCP provider for INOmax; Schering-Plough: project<br />
work on Clarinex; Johnson & Johnson: project work; Tunnell Consulting: project work.<br />
Accounts gained: Amerifit Brands; INO Therapeutics.<br />
Services: Strategic consulting, Website development, and direct-<strong>to</strong>-pateint communications.<br />
FEATURED WORK<br />
Product: Urocit-K<br />
Client: Mission Pharmacal<br />
Creative/account team: Maryanna Zamiska, Creative<br />
Direc<strong>to</strong>r/Art; Sam Bromberg, Creative Direc<strong>to</strong>r/Copy; Ed Martin,<br />
Account <strong>Group</strong> Supervisor.<br />
Why this ad is special: This ad <strong>to</strong> urologists combines a golf<br />
metaphor with visual humor, dramatizing the ability of Urocit-K <strong>to</strong><br />
help reduce s<strong>to</strong>ne recurrences that typically develop from sandlike<br />
fragments.<br />
Medicus NY<br />
1675 Broadway, New York, NY 10019<br />
Phone: 212-468-3100 • Fax: 212-468-3222<br />
E-mail: lisa.ebert@medicusny.com • Web: www.medicusny.com<br />
Founded: 1972<br />
Parent company: Publicis <strong>Group</strong>e SA, 133 Avenue des Champs Elysees, Paris, France<br />
Officers: Nick Colucci, CEO, Publicis Healthcare Communications <strong>Group</strong>; Mike<br />
Trepicchio, President, North America Advertising, PHCG Corp.; Lisa Ebert, EVP,<br />
Managing Direc<strong>to</strong>r; Jane Purkis, EVP, Direc<strong>to</strong>r of Client Services; Nick Manganiello,<br />
EVP, Chief Creative Officer; Rich Norman, EVP, Chief Strategic Officer.<br />
Healthcare accounts: Auxilium: AA4500; Procter & Gamble: Align, Asacol, Metamucil, Oral<br />
Care, Prilosec OTC,; AstraZeneca: Arimidex, Faslodex, Pulmicort Flexhaler, Pulmicort Respules,<br />
Pulmicort Turbuhaler, Symbicort; Schering-Plough: Claritin; sanofi-aventis: CNS prelaunch<br />
brands, Multaq, rimonabant, Uroxatral; CibaVision: Contact Lenses; Mead-Johnson: Enfamil;<br />
Playtex: Infant Feeding; Pfizer, Inc.: Macugen; Bayer Corporation: Pravachol.<br />
Number of Accounts gained: 5<br />
172 MM&M JULY 2007<br />
Accounts gained: Auxilium: AA4500; Schering-Plough: Claritin; CibaVision: Contact Lenses,<br />
Playtex: Infant Feeding; sanofi-aventis: CNS prelaunch brands.<br />
Number of Accounts lost: 0<br />
New Hire Detail: Penny Charles-Simon, VP, Direc<strong>to</strong>r of Human Resources.<br />
FEATURED WORK<br />
Product: Multaq<br />
Client: sanofi-aventis<br />
Creative/account team: Account: Scott Shevrin, SVP,<br />
<strong>Group</strong> Account Direc<strong>to</strong>r; Murray Henry, Account Direc<strong>to</strong>r.<br />
Creative: Chris Rogers, VP, Creative Direc<strong>to</strong>r; Elyn Neilson,<br />
<strong>Group</strong> Creative Supervisor; George Gorzeinik, <strong>Group</strong> Creative<br />
Supervisor.<br />
Why this ad is special: Atrial Fibrillation Disease Awareness<br />
Campaign: Our inspiration is sinus rhythm — the heart’s<br />
natural physiologic state. The elegant, blue water being gently<br />
tapped by the drumstick and then circling out, symbolizes the<br />
propagation of excitation waves from the sinoatrial node,<br />
sinus rhythm. The rich campaign synergies of music and<br />
natural rhythms are eloquently visualized.<br />
MedThink Communications<br />
3301 Benson Drive, Suite 400, Raleigh, NC 27609<br />
Phone: 919-786-4918 • Fax: 919-786-4926<br />
E-mail: info@medthink.com • Web: www.medthink.com<br />
Founded: 2004<br />
Officers: Walt Clarke, Partner; Scott Goudy, Partner; Angie Miller, VP of Medical<br />
Communications.<br />
Healthcare accounts: Salix Pharmaceuticals: Colazal, Xifaxan, OsmoPrep, MoviPrep, Pepcid;<br />
Ascend Therapeutics: Estrogel; Talecris BioTherapeutics: Gammunex, Thrombate, Plasmin;<br />
Inspire Pharmaceuticals: Azasite; Teva Neurosciences: Copaxone.<br />
Number of Accounts gained: 4<br />
Accounts gained: Talecris: Gammunex and Koate; Ascend Therapeutics - Estrogel; Teva:<br />
Copaxone<br />
Number of Accounts lost: 0<br />
Services: A full service healthcare communications firm whose services are as deep as they are<br />
broad. Each member of our dynamic team was hand-selected <strong>to</strong> fulfill a specific and highly defined<br />
niche in health care communications: brand development, science and medical writing, medical<br />
education, advertising, public relations, media, advocacy development and sales training. Strives<br />
<strong>to</strong> be a communications partner <strong>to</strong> our clients, not just their agency. We live our clients brand and<br />
their product as fervently as they do. We research, plan, create and implement an integrated<br />
strategy <strong>to</strong> communicating their product and brand, delivering consistent messages across<br />
scientific, marketing and media channels. Our integrated approach means each player on the<br />
communications team is fully versed in the communications plan and its goals: the message<br />
remains clear, strong, and compelling.<br />
New Hire Detail: Jon Hudson, <strong>Media</strong> Direc<strong>to</strong>r; Becky Levine, Direc<strong>to</strong>r of Public Relations; Larry<br />
Nelson PhD, Scientific Direc<strong>to</strong>r.<br />
Divisions: Advertising, medical communications, public relations, media planning and<br />
placement, sales training.<br />
FEATURED WORK<br />
Product: Self promotion<br />
Creative/account team: Sean Frederick, ACD; Pete<br />
Sergison, Art Direc<strong>to</strong>r; Christina Jones, Account Executive.<br />
<strong>Media</strong> team: Jon Hudson.<br />
Why this ad is special: Our self promotion ad communicates<br />
a fundamental philosophy at MedThink — we exist <strong>to</strong> help our<br />
clients succeed. An organization that can consistently deliver<br />
outstanding thinking, creativity, and service will ultimately forge<br />
a strong partnership with the brand management teams they<br />
serve. Strong partnerships deliver extraordinary results. At<br />
MedThink our clients success is our standard.<br />
Metaphor Inc.<br />
One Old Bloomfield Avenue, Mountain Lakes, NJ<br />
Phone: 973-334-1009 • Fax: 973-334-1667<br />
E-mail: info@metaphorinc.com • Web: www.Metaphorinc.com<br />
Founded: 1998<br />
Officers: Nick Calandrillo, Chief Creative Officer/Founder; Dwayne Hann, President;<br />
EVPs: Philippe Burnham, Jim Misner; Diane Martin, Vice President, <strong>Group</strong> Art<br />
Supervisor; Toni Vol<strong>to</strong>lina, Vice President, Direc<strong>to</strong>r of <strong>Agency</strong> Operations.
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 10.0% 10.0%<br />
Alternative media 10.0 10.0<br />
Conventions/exhibits 5.0 5.0<br />
Direct marketing 20.0 25.0<br />
Sales materials 40.0 40.0<br />
Consumer media 10.0 5.0<br />
Public relations 5.0 5.0<br />
Healthcare accounts:Graceway Pharmaceuticals: Aldara, Maxair Au<strong>to</strong>haler, A<strong>to</strong>piclair, Benziq,<br />
corporate; J&J Depuy Mitek: Orthovisc, VersaLok, Chia; Cy<strong>to</strong>gen Corporation: Soltamox; Cancer<br />
Hope Network: corporate; Array Corporation.<br />
Number of Accounts gained: 5<br />
Accounts gained: Graceway Pharmaceuticals: Aldara, Maxair Au<strong>to</strong>haler, corporate; Cy<strong>to</strong>gen<br />
Corporation: Soltamox.<br />
Number of Accounts lost: 1<br />
Accounts lost: GSK: alli (product initially placed on hold 6/06 thru end of year).<br />
Services: Medical education, promotional and CME, managed solutions, govt pricing,<br />
healthcare analytics, patient relationship marketing, Web, interactive, marketing consulting.<br />
New Hire Detail: Jim Misner, Diane Martin and Toni Vol<strong>to</strong>lina.<br />
Divisions: Interquest Medical and Scientific Communications, Inc.<br />
FEATURED WORK<br />
Product: Aldara<br />
Client: Graceway Pharmaceutical<br />
Creative/account team: Nick Calandrillo,<br />
Diane Martin, Jean Allan, Jim Misner.<br />
Mueller & Wister, Inc.<br />
610 Sentry Parkway, Suite 200, Blue Bell, PA 19422<br />
Phone: 610-397-0720 • Fax: 610-397-0862<br />
E-mail: contact@muellerwister.com • Web: www.muellerwister.com<br />
Founded: 1968<br />
Officers: Kurt W. Mueller, President.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 15.0%<br />
Alternative media 15.0 15.0<br />
Conventions/exhibits 10.0 15.0<br />
Direct marketing 20.0 15.0<br />
Sales materials 10.0 15.0<br />
Public relations 5.0 5.0<br />
Internet 20.0 20.0<br />
Healthcare accounts: Wyeth, Colorcon, Inc., Merck & Co., GlaxoSmithKline, Bio-Imaging<br />
Technologies, Inc., Aesculap, Genex Services, Inc.<br />
Number of Accounts gained: 3<br />
Number of Accounts lost: 0<br />
Services: Brand name development and brand architecture, integrated marketing programs,<br />
DTP visual aids, DTC promotion and education, physician and patient education materials,<br />
market research studies, direct mail and direct email programs, medical podcasting, medical<br />
congress and symposia support services, salesforce training and education, package design<br />
and point-of-sale marketing, full-service agency from stage II through entire product lifecycle <strong>to</strong><br />
OTC or generic conversion.<br />
Offices: <strong>Media</strong>, PA<br />
Divisions: M&W Strategic Services Division, M&W Traditional <strong>Media</strong> Division, and M&W<br />
Electronic <strong>Media</strong> Division<br />
FEATURED WORK<br />
Product: ABC Cervical Plating System<br />
Client: Aesculap, Inc.<br />
Creative/account team: Kurt W. Mueller, Account Manager;<br />
Clark Mills, Creative Direc<strong>to</strong>r.<br />
<strong>Media</strong> team: Kurt W. Mueller, Mary Ann McGowan.<br />
Why this ad is special: Simplicity at its best. This ad leverages<br />
the wonderful colors of the device, successfully used <strong>to</strong> treat<br />
over 16,000 U.S. patients, <strong>to</strong> catch the viewer’s eye.<br />
Placement of the device on an angle fuses it with the X-ray<br />
imagery and bulleted copy <strong>to</strong> communicate the key positioning<br />
of “Proven Success.”<br />
NATREL Communications<br />
4 Gatehall Drive, Parsippany, NJ 07054<br />
Phone: 973-292-8400 • Fax: 973-292-9101<br />
E-mail: dnakamura@natrelusa.com; atrent@natrelusa.com • Web: natrelusa.com<br />
Founded: 1999<br />
Officers: David Nakamura, Principal; Allan Trent, Principal; Susan Roher, Chief<br />
Creative Officer; Larry Sternbach, VP Account <strong>Group</strong> Supervisor; Nicole Hyland, VP<br />
Account <strong>Group</strong> Supervisor.<br />
Healthcare accounts: Arrow International Inc.: Au<strong>to</strong>CAT 2 WAVE, FiberOptix Catheters, Super<br />
Arrow Flex; Aureon Labora<strong>to</strong>ries Inc.: Prostate Px; Bausch & Lomb Inc.: Ocuvite, PreserVision;<br />
King Pharmaceuticals Inc.: Intal; Lupin Pharmaceuticals Inc.: Suprax; Novartis Pharmaceuticals<br />
Corp.: Benefiber, Excedrin, Gas-X, Keri, Maalox, Triaminic, Novartis Savings Network (Together<br />
Rx, Together Rx Access); Sanofi-Aventis: Amaryl; Celgene Therapeutics: Acelagraft, Celgene<br />
Public Banking, LifebankUSA; Daiichi Sankyo, Inc.: Evoxac; EKR: Gelclair; Exaeris: Lens Plus;<br />
Impax Pharmaceuticals: Vadova; Lupin Pharmaceuticals: A<strong>to</strong>piclair-Pediatric, Suprax DS; The<br />
Medicines Company: Clevidipine; United Therapeutics: Remodulin;Vic<strong>to</strong>ry Pharmaceuticals:<br />
Cyclobenzapine, Duratuss.<br />
Number of Accounts gained: 19<br />
Number of Accounts lost: 0<br />
The Navicor <strong>Group</strong><br />
480 Olde Worthing<strong>to</strong>n Road, Westerville, OH 43082<br />
Phone: 614-543-6011 • Fax: 614-839-7330<br />
Web: www.navicorgroup.com<br />
Founded: Founded 2004. Acquired by inVentiv Health in 2005.<br />
Parent company: inVentiv Health, 200 Cot<strong>to</strong>ntail Lane, Somerset, NJ 08873<br />
Officers: Garnett Dezember, President; Doug Plessinger, SVP Account Services;<br />
Dave Querry, SVP Account Services; Marvin Bowe, VP Creative Direc<strong>to</strong>r; LeAnn<br />
Duncan-Miller, VP Creative Services; David Westaway, VP Account Services; Kristina<br />
Broadhurst, VP Account Direc<strong>to</strong>r.<br />
Healthcare accounts: Pharmion: Vidaza, Innohep; Med Immune: Ethyol; Gilead: Hespera.<br />
Number of Accounts gained: 4<br />
Accounts gained: Protheric: pipeline product; Aspreva: pipeline product; Genentech: Tarceva;<br />
Roche: Xeloda.<br />
Number of Accounts lost: 0<br />
Divisions: Marketing, professional advertising, consumer advertising, branding, media, public<br />
relations, market research, and medical communication.<br />
NewmanGrace<br />
20720 Ventura Boulevard, Suite 100, Woodland Hills, CA 91364<br />
Phone: 818-713-1678 • Fax: 818-999-6314<br />
E-mail: bhemsworth@newmangrace.com • Web: www.newmangrace.com<br />
Founded: 1996<br />
Officers: Jerri Hemsworth, CEO; Brian Hemsworth, President.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 20.0%<br />
Alternative media 10.0 10.0<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 20.0 20.0<br />
Sales materials 10.0 10.0<br />
Consumer media 20.0 20.0<br />
Public relations 10.0 10.0<br />
AGENCY A-TO-Z<br />
JULY 2007 MM&M 173
Healthcare accounts: Southern California Physician Magazine, Los Angeles County Medical<br />
Association, Semco Management, KHS, I.V. League Medical, Inner Power Yoga, Fifty+ Fitness.<br />
Accounts gained: Semco Management, Inner Power Yoga, Fifty+ Fitness.<br />
Number of Accounts lost: 0<br />
Services: Brand consulting, cus<strong>to</strong>m publishing.<br />
Divisions: Health/Sports/Fitness<br />
NorStar CGI<br />
235 Mamamronekc Avenue, Suite LL, White Plains , NY 10605<br />
Phone: 914-761-9035 • Fax: 914-761-9034<br />
E-mail: dlantier@norstarcgi.com • Web: www.norstarcgi.com<br />
Officers: Dennis Lantier, President.<br />
Healthcare accounts: Axcan Pharma, Centrix Pharmacutical.<br />
ODA<br />
660 Mission Street, Suite 440, San Francisco, CA 94105<br />
Phone: 415-882-7700 • Fax: 415-882-7701<br />
E-mail: info@odasf.com • Web: www.odasf.com<br />
Founded: 1998<br />
Officers: Paulo Simas, Principal, Creative Direc<strong>to</strong>r; Tom Haan, Partner, Account<br />
Services; Matt Dong, Partner, Art Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2005<br />
Alternative media 40.0%<br />
Conventions/exhibits 20.0<br />
Direct marketing 10.0<br />
Sales materials 30.0<br />
Healthcare accounts: FoxHollow Technologies, Cepheid, Acclarent, Metrika, XTENT, Rubicor,<br />
Aesthera, AccessClosure, TherOx, PEAK Surgical, Gynesonics, ROX Medical, Spotlight Surgical,<br />
NeoGuide Systems.<br />
Ogilvy Healthworld<br />
100 Avenue of the Americas, New York, NY 10013<br />
Phone: 212-625-4000 • Fax: 212-925-5965<br />
E-mail: info@ogilvyhealthworld.com • Web: www.ogilvyhealthworld.com<br />
Founded: 1986<br />
Parent company: WPP, New York, NY<br />
Officers: Steven Girgenti, Worldwide Chairman & CEO; Jim Woods, CFO, Michael<br />
Guarini, Regional President, North America; Martin Skel<strong>to</strong>n, President, Medical<br />
Education; Chris Clark, EVP, Managing Direc<strong>to</strong>r; Dona Just, EVP, Managing Direc<strong>to</strong>r;<br />
Cameron Munro, EVP, Managing Direc<strong>to</strong>r; Rich Levy, EVP, Executive Creative<br />
Direc<strong>to</strong>r, Copy; Tom Millar, EVP, Executive Creative Direc<strong>to</strong>r, Art; Frank Hone, EVP,<br />
Global Business <strong>Group</strong>.<br />
Healthcare accounts:Abbott, Allergan, Amgen, Boehringer Ingelheim, CTFA Foundation, J & J,<br />
Mead Johnson Nutritionals/Bris<strong>to</strong>l Myers Squibb, Merck, Novartis, Ortho-McNeil Pharmaceutical,<br />
Pfizer, Roche, Unilever.<br />
Number of Accounts gained: 7<br />
Accounts gained: Boehringer Ingelheim, Merck, Wyeth.<br />
Number of Accounts lost: 0<br />
New Hire Detail: Cameron Munro, EVP, Managing Direc<strong>to</strong>r; Rich Levy, EVP, Executive Creative<br />
Direc<strong>to</strong>r, Copy; Tom Millar, EVP, Executive Creative Direc<strong>to</strong>r, Art.<br />
Divisions: Professional Advertising, Consumer Advertising, Medical Education, Interactive,<br />
Relationship Marketing, Public Relations, Clinical Trial Recruitment<br />
FEATURED WORK<br />
Product: Dove<br />
Client: Unilever<br />
Creative/account team: Creative: Rich<br />
Levy, Tom Millar, Bonnie Sprague, Howard<br />
Friedman. Account: Martha Suarez, Michelle<br />
Morgan-Guido, Suzanne Finn, Michelle<br />
McGibbon.<br />
Why this ad is special: The leaves<br />
demonstrate what happens <strong>to</strong> skin with and<br />
without proper hydration. This campaign<br />
reminds derma<strong>to</strong>logists how critical it is <strong>to</strong><br />
keep moisture in skin and how the right cleanser can make all the difference. Recommending mild<br />
and moisturizing Dove changes everything.<br />
AGENCY A-TO-Z<br />
OnMessage<br />
300 Waterview, Suite 107, Richardson, TX 75080<br />
Phone: 972-931-3444 • Fax: 972-997-9995<br />
E-mail: info@itsonmessage.com • Web: www.itsonmessage.com<br />
Founded: 2002<br />
Officers: Jim O’Gara, President/Founder; Fred Kersting, Partner/Creative Direc<strong>to</strong>r;<br />
Amy Morris, Direc<strong>to</strong>r of Account Management; Kimberly Lye, Direc<strong>to</strong>r of Client<br />
Communications; Kim Smith, Direc<strong>to</strong>r of Message Development; Wendy Hanson,<br />
Associate Creative Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 20.0%<br />
Alternative media 5.0 5.0<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 25.0 25.0<br />
Sales materials 25.0 25.0<br />
Consumer media 5.0 10.0<br />
Public relations 10.0 5.0<br />
Healthcare accounts: AmerisourceBergen Specialty <strong>Group</strong>, American Heart Association,<br />
American Stroke Association, Stryker, American Institute of Gastric Banding, ASD Healthcare,<br />
The SCOOTER S<strong>to</strong>re, Lash <strong>Group</strong>, Besse Medical, Oncology Supply, ICS, Imedex, US Bioservices,<br />
Symbio Solutions, Clearview Staffing Software.<br />
Number of Accounts gained: 2<br />
Accounts gained: The SCOOTER S<strong>to</strong>re, American Institute of Gastric Banding (AIGB).<br />
Number of Accounts lost: 0<br />
Services: Specializes in providing healthcare organizations with outstanding marketing,<br />
messaging, and creative services. As a full-service marketing communications firm, we arm<br />
organizations with the marketing <strong>to</strong>ols and resources they need <strong>to</strong> successfully position and<br />
promote their products and services within the healthcare industry. Our core competencies<br />
include: branding, direct mail, print advertising, event marketing, collateral/brochures, sales<br />
presentations, Website design/development, radio/TV advertising, point-of-sale promotions,<br />
case studies, white papers, eMail blasts, online advertising and corporate videos.<br />
New Hire Detail: Amy Morris, Direc<strong>to</strong>r of Account Management; Kim Smith, Direc<strong>to</strong>r of Message<br />
Development.<br />
FEATURED WORK<br />
Product: ShareGivers Stroke Education<br />
Campaign<br />
Client: American Heart Association<br />
Creative/account team: Jim O’Gara, Fred<br />
Kersting, Wendy Hanson, Kimberly Lye, Kim<br />
Smith.<br />
<strong>Media</strong> team: Jim O’Gara, Julie Malecek.<br />
Why this ad is special: The American Heart<br />
Association needed <strong>to</strong> update and re-energize its<br />
Stroke Education Program and increase program<br />
participation. OnMessage rebranded and renamed the program <strong>to</strong> be “ShareGivers.” By<br />
developing new lesson plans, educational <strong>to</strong>ols, online services and DVDs, the campaign<br />
generated broad awareness and increased stroke education program participation within months<br />
of launch.<br />
PACE, Inc.<br />
35 Waterview Boulevard, Parsippany, NJ 07054<br />
Web: www.paceconnect.com<br />
Parent company: Lowe Healthcare, 5 Sylvan Way, Parsippany, NJ 07054<br />
Officers: Sal Perreca, Interim President & CEO; Mary Beriont, EVP, Management<br />
Supervisor; Neil Drucker, EVP, New Business; Chuck DeMarco, Creative Direc<strong>to</strong>r.<br />
Healthcare accounts: Barr: Seasonique, Paragard, Plan B; Bayer: Nexavar; Pfizer: Revatio;<br />
Schering: Celes<strong>to</strong>ne.<br />
Number of Accounts gained: 1<br />
Accounts gained: Bayer: Nexavar.<br />
Number of Accounts lost: 2<br />
Accounts lost: Pfizer: Xalatan, Revatio; Schering: Asmanex, Proventil, Celes<strong>to</strong>ne.<br />
JULY 2007 MM&M 175
AGENCY A-TO-Z<br />
Pacific Communications<br />
575 An<strong>to</strong>n Boulevard, Suite 900, Costa Mesa, CA 92626<br />
Phone: 714-427-1900 • Fax: 714-796-3039<br />
E-mail: contact@pacific-com.com • Web: www.pacific-com.com<br />
Founded: 1994<br />
Officers: Ryan Abbate, President; Craig Sullivan, EVP; SVPs: Henry Lee, Ron Ovadia;<br />
Executive Managers: Diane Hall, James Marlin; VPs: Kristal Babbs, Judy Doo, Janice<br />
Fiskin, Gaye Gwynn, Aubrey Johnson, Karen Melanson, Carolyn Rice.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 32.0% 30.0%<br />
Alternative media 3.0 6.0<br />
Conventions/exhibits 9.0<br />
Direct marketing 15.0 15.0<br />
Sales materials 20.0 20.0<br />
Consumer media 1.0<br />
Medical Communications 20.0 20.0<br />
Healthcare accounts: Allergan: Acular PF, Acular, Acular LS, Alocril, Alphagan 0.2 %, Alphagan<br />
P 0.1%, Alphagan P 0.15%, Avage, Azelex, Bo<strong>to</strong>x, Bo<strong>to</strong>x Cosmetic, Bo<strong>to</strong>x Hyperhidrosis, Bo<strong>to</strong>x<br />
Therapeutic, Combigan, CosmoDerm, CosmoPlast, Ganfort, JuvÈderm, Lumigan, Managed<br />
Care, M.D. FortÈ, Memantine, Optive, Posurdex, Prevage MD, Restasis, Tazorac, Zymar; Cellegy:<br />
Cellegisic; Inspire Pharmaceuticals: Elestat; J&J Advanced Sterilization Products: EvoTech, Cidex<br />
OPA, Sterrad 50, Sterrad NX; J&J Healthcare Finance Corporation; Medtronic: MiniMed Paradigm<br />
REAL-Time Insulin Pump and Continuous Glucose Moni<strong>to</strong>ring System, Guardian RT Continuous<br />
Glucose Moni<strong>to</strong>ring System; MRI: Claims Servicing America, CSA International Healthcare,<br />
Harmon Medical Center; Prometheus: Diagnostics; Susan G. Komen Breast Cancer Foundation:<br />
pro bono.<br />
Number of Accounts gained: 12<br />
Accounts gained: Allergan: Optive, Ganfort, JuvÈderm, VivitÈ, Cosmoderm, Cosmoplast, Bo<strong>to</strong>x<br />
Therapeutic, Bo<strong>to</strong>x Hyperhidrosis; Medtronic: MiniMed Paradigm REAL-Time Insulin Pump and<br />
Continuous Glucose Moni<strong>to</strong>ring System, Guardian RT Continuous Glucose Moni<strong>to</strong>ring System;<br />
Advanced Sterilization Products: Evotech; Prometheus: Diagnostics.<br />
Number of Accounts lost: 2<br />
Accounts lost: Berlex: Leukine, oncology.<br />
Services: Flash Web site for Pacific Communications, a full-service healthcare agency which<br />
specializes in marketing development, medical communications, advertising, and promotion.<br />
Capabilities include interactive presentations, Web sites, instructional and promotional CD-ROMs.<br />
New Hire Detail: Aubrey Johnson, VP, Management Supervisor.<br />
FEATURED WORK<br />
Product: Zymar<br />
Client: Allergan<br />
Creative/account team: Ron Ovadia, Creative Direc<strong>to</strong>r;<br />
Chris Keefe, Associate Creative Direc<strong>to</strong>r/Art; Mark<br />
Wagner, Art Supervisor; Craig Mattes, Copywriter; James<br />
Pelletier, Copywriter.<br />
<strong>Media</strong> team: Eleanor Mirasol, <strong>Media</strong> Direc<strong>to</strong>r; Mil<strong>to</strong>n<br />
Barcos, Senior <strong>Media</strong> Planner/Buyer.<br />
Why this ad is special: This concept puts the reader in<br />
the driver’s seat of a sports car moving at high-speed while<br />
bugs, representing ocular pathogens, splatter on the<br />
windshield, with the bold headline “Speed Kills.” This<br />
campaign is designed <strong>to</strong> clearly convey the accelerated<br />
anti-infective killing power of the ophthalmic<br />
fluoroquinolone, ZYMAR.<br />
Palio Communications<br />
260 Broadway, Sara<strong>to</strong>ga Springs, NY 12866<br />
Phone: 518-584-8924 • Fax: 518-583-1560<br />
E-mail: mmyers@palio.com • Web: www.palio.com<br />
Founded: 1999<br />
Parent company: inVentiv Health, Vantage Court North 200 Cot<strong>to</strong>ntail Lane,<br />
Somerset, NJ 08873<br />
Officers: Senior Management: Guy Mastrion, Chief Global Creative Officer; Ed<br />
Mitzen, <strong>Group</strong> President, inVentiv Communications; Mike Myers, President. Senior<br />
Vice Presidents: Daniel Bobear, SVP, Direc<strong>to</strong>r of Client Service; Stephen Dubansky,<br />
MD, SVP, Medical Direc<strong>to</strong>r; Marty Hardin, SVP, Creative Direc<strong>to</strong>r; Paul Harring<strong>to</strong>n,<br />
SVP, Creative Direc<strong>to</strong>r; Rafael Holguin, SVP, Design Direc<strong>to</strong>r; Carl Kuebler, SVP,<br />
176 MM&M JULY 2007<br />
Account Service; Todd LaRoche, SVP, Managing Direc<strong>to</strong>r of Creative; Bob Mason,<br />
SVP, Direc<strong>to</strong>r of Brand Strategy; Mark McCoy, SVP, Senior Brand Planner; Ken<br />
Messinger, SVP, Creative Direc<strong>to</strong>r; Andy Smith, SVP, Direc<strong>to</strong>r of Global Operations;<br />
Bonnie S<strong>to</strong>fer, SVP, Business Development and Integration; Uwe Tigor, SVP, Direc<strong>to</strong>r<br />
of Medical Strategy. Vice Presidents: Ellen Cappellino, VP, Account Service; Neall<br />
Currie, VP, Associate Creative Direc<strong>to</strong>r; Raimonds Dzelme, VP, Account Service;<br />
Nanette Foster, VP, Senior Brand Planner; Mary Kate Hallahan, VP, Human Resource<br />
Manager; Peter Hopper, VP, Account Service; Jon Hussey, VP, Account Service;<br />
Kimberly Irish, PhD, VP, Medical Direc<strong>to</strong>r; Paul Johnson, VP, Account Service; William<br />
Lucas, VP, Account Service; Nicholas Parslow, VP, Associate Creative Direc<strong>to</strong>r;<br />
Tiffany Ryan, VP, Account Service; Alan Steele, VP, Direc<strong>to</strong>r of Studio Services; Mark<br />
Thompson, VP, Senior Brand Planner.<br />
Healthcare accounts: Adheris; Cephalon: Fen<strong>to</strong>ra, Corporate BTP, Nuvigil, Provigil, Provigil<br />
DTC/DTP; IdeaSphere: Alvita Teas, Cole Water, Dr. Greene, Fuel, Metabolife, Nature’s Herbs,<br />
Rebus, Twinlab, Ultra Harvest, Weil Nutritional Supplements, a2Milk; Johnson & Johnson; Kyowa:<br />
Istradefylline; Medical Missions for Children; Nalge Nunc International; Novartis: Proleukin,<br />
Zometa Global, Zometa US; Sara<strong>to</strong>ga Hospital; Serono.<br />
Number of Accounts gained: 25<br />
Accounts gained: Adheris; Cephalon: corporate BTP, Nuvigil, Provigil, Provigil DTC/DTP;<br />
GlaxoSmithKline: Arranon, Bosatria, Eltrombopag, Promacta; IdeaSphere: Alvita Teas, Cole<br />
Water, Dr. Greene, Fuel, Metabolife, Nature’s Herbs, Rebus, Twinlab, Ultra Harvest, Weil Nutritional<br />
Supplements, a2Milk; Johnson & Johnson; Kyowa: Istradefylline; Medical Missions for Children;<br />
Novartis: Proleukin.<br />
Services: Design lab and media lab.<br />
New Hire Detail: Ellen Cappellino, Raimonds Dzelme, Mary Kate Hallahan, Marty Hardin, Rafael<br />
Holguin, Paul Johnson, Mark Thompson, Uwe Tigor.<br />
FEATURED WORK<br />
Product: Epzicom<br />
Client: GlaxoSmithKline<br />
Creative/account team: Laura Baumann, Account<br />
Executive; Stephanie Hosmer, Art Direc<strong>to</strong>r; Mike<br />
Costello, Copywriter; Nanette Foster, VP, Senior<br />
Brand Planner; Jim Mittler, PhD, Senior Medical<br />
Writer; Frank Mancini, Production Manager; Pete<br />
O’Toole, Associate Direc<strong>to</strong>r of Operations; Nora<br />
Kiernan, Manager of Edi<strong>to</strong>rial Services; Jessica<br />
Goldsmith, Assistant Account Executive; Tiffany<br />
Ryan, VP, Account Services; Raimonds Dzelme, VP,<br />
Account Services; Nick Parslow, VP, Associate<br />
Creative Direc<strong>to</strong>r; Ken Messinger, SVP, Creative<br />
Direc<strong>to</strong>r; Renata Sviridova, Graphic Designer;<br />
Christina Armbrust, Studio Manager; Marcia Lyon,<br />
Senior Production Manager; Ken Zane, Art Buyer<br />
Supervisor.<br />
Why this ad is special: Palio’s campaign met three<br />
critical success fac<strong>to</strong>rs: creating awareness of/educating patients about kidney complications,<br />
maximizing awareness that HIV is itself a risk fac<strong>to</strong>r for kidney complications, and motivating<br />
patients <strong>to</strong> discuss kidney-safe treatment options with their physicians. The campaigns visual<br />
reinforces the message, creates s<strong>to</strong>pping power, and doubles as independent educational <strong>to</strong>ols.<br />
Most importantly, the message is simple and memorable.<br />
The Pascoe Associates, Inc.<br />
1640 Logan Street, Denver, CO 80203<br />
Phone: 303-831-6307 • Fax: 303-830-9391<br />
E-mail: info@pascoeassociates.com • Web: www.pascoeassociates.com<br />
Founded: 1986<br />
Officers: Cher Pascoe, President.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 15.0% 15.0%<br />
Alternative media 20.0 20.0<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 20.0 10.0<br />
Sales materials 15.0 25.0<br />
Consumer media 10.0 10.0<br />
Public relations 10.0 10.0<br />
Healthcare accounts: Academy of Managed Care Pharmacy; Acuson, A Siemens Company:<br />
Ultrasound Equipment Manufacturing; American Heart Assocation; American Society of
Consultant Pharmacists: non-profit professional organization; Bayer Biologicals; Bayer<br />
Pharmaceutical: clinical communications; Bracco Diagnostics: contrast media for imaging<br />
modalities; Bris<strong>to</strong>l-Myers Squibb: pharmaceutical products; Cobe Cardiovascular: cardiac<br />
surgery bypass equipment; Albert Einstein Healthcare System: Moss Rehab/physical<br />
rehabiliation; Gambro Nephrology: nephrology physcian placement, center management<br />
services; Gambro Renal Products: dialysis equipment; Health Inventures: designing, building<br />
ambulaotry surgery centers; Medical Education Collaboratives: CME accrediation; Merck:<br />
pharmaceutical products; Micromedex: medical information technology; National Jewish Medical<br />
Center: respira<strong>to</strong>ry care; Navigant Biotechnologies: pathogen reduction technolpgy; Research<br />
Systems Inc.: workstation applications development; Siemens Medical Systems, Ultrasounds<br />
<strong>Group</strong>: ultrasound systems; Transtrachael Systems: oxygen delivery systems; Ultraguide: CT<br />
visual guidance system; White House Health Project: preventive and wellness programs;<br />
Colorado Business <strong>Group</strong> on Health.<br />
Number of Accounts gained: 2<br />
Accounts gained: Rainmaker; Colorado Business <strong>Group</strong> on Health.<br />
Number of Accounts lost: 0<br />
Services: Strategic planning, market planning, market research, product launches, corporate<br />
identity, advertising, collateral, sales traning materials, multimedia, 3D animation, Web-based<br />
programs and creative, public relations, and special events.<br />
Patient Marketing <strong>Group</strong>, Inc.<br />
155 Village Boulevard, Suite 200, Prince<strong>to</strong>n, NJ 08876<br />
Phone: 609-779-6200 • Fax: 609-779-6201<br />
E-mail: info@patientmarketing.com • Web: www.PatientMarketing<strong>Group</strong>.com<br />
Founded: 1990<br />
Parent company: HAI, Inc. , 600 Congress Avenue, Suite 200, Austin, TX 78701<br />
Officers: Lynn Benzing, CEO; Jackie Budd, SVP Account Management; Brian Mercer,<br />
Chief Creative Officer; Bill Koscho, Chief Technology Officer; Donna Decker, COO.<br />
Services: Full service vertically integrated patient relationship marketing, including CRM<br />
program and system design, creative development, strategy and planning, tailored<br />
communications online and offline, advertising, direct marketing, teleservices, database<br />
management, software development, Web <strong>to</strong>ol creation, program management, market<br />
research, etc.<br />
Divisions: Creative Division - patient relationship marketing; Consulting Division - patient<br />
relationship marketing; Implementation Division - Cus<strong>to</strong>mer Care Center; Technology Division -<br />
Patient Relationship Marketing; Acccount Management Division - Patient Relationship Marketing;<br />
Patient Health Institute - Market Research; ConsumeRxperience Scorecard - Industry Best<br />
Practices Study.<br />
Pharmaka, LLC<br />
179 State Route 31, Fleming<strong>to</strong>n, NJ 08822<br />
Phone: 908-806-2121 • Fax: 908-806-0775<br />
E-mail: info@pharmaka.com<br />
Web: www.Pharmaka.com<br />
Founded: 1990<br />
Officers: John N. Hatzikalfas.<br />
Healthcare accounts: Johnson & Johnson Pediatric Institute, Orth-McNeil Janssen Pharma<br />
Services, Johnson & Johnson World Headquarters, Johnson & Johnson Consumer Companies,<br />
Inc., EOS, Inc., Breakaway Technologies, Biovail.<br />
Services: Logo and corporate identity branding, congress materials, Websites, journal ads,<br />
sales training materials.<br />
Divisions: Team Graphics, LLC<br />
R+M<br />
15100-105 Wes<strong>to</strong>n Parkway, Cary, NC 27513<br />
Phone: 919-677-9555<br />
E-mail: info@rmagency.com<br />
Web: www.rmagency.com<br />
Founded: 1993<br />
Officers: Beverly Murray, President; Greg Nor<strong>to</strong>n, Vice President.<br />
Healthcare accounts: Pentax Medical, Argos Therapeutics, Cancer Centers of North Carolina,<br />
Quintiles, Sicel Technologies, iGuard, etrials, Sage Software Healthcare Division, MediClick.<br />
Services: Builds powerful brands that positively impact the way we live. Whether for lifestyle,<br />
healthcare of life science companies, their THIRST for branding is unquenchable. The agency has<br />
been recognized regionally and nationally for its business practices, strategic development and<br />
creative execution.<br />
AD HERE<br />
JULY 2007 MM&M 177
AGENCY A-TO-Z<br />
Red House<br />
7 Old Roswell Street, Suite Six, Waters Building, Alpharetta, GA 30004<br />
Phone: 770-475-2103 • Fax: 770-475-2104<br />
E-mail: dhansen@redhouseusa.com<br />
Web: www.redhouseusa.com<br />
Founded: 2001<br />
Parent company: Red House North America, 7 Old Roswell Street, Suite Six,<br />
Waters Building, Alpharetta, GA 30004<br />
Officers: Dan Hansen, Principal; Terry McLane, Principal; Steve Reeves, VP New<br />
Brand Development.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 10.0%<br />
Alternative media 10.0<br />
Conventions/exhibits 10.0<br />
Direct marketing 25.0<br />
Sales materials 15.0<br />
Public relations 10.0<br />
Consulting services<br />
Research/validation<br />
10.0<br />
services 10.0<br />
Healthcare accounts: McKesson: provider technologies; Per-Se: physician billing services;<br />
AmeriPath: ana<strong>to</strong>mical testing services.<br />
Services: Integrated marketing solutions that include a multitude of tactics such as: e-mail, direct<br />
mail, advertising, SEM, site development, public realtions, research and more.<br />
New Hire Detail: Jennifer Jezyk was recently hired as Senior Brand Manager/PR.<br />
Regan Campbell Ward-McCann<br />
150 E. 42nd Street, 16th Floor, New York, NY 10017<br />
Phone: 646-742-2100 • Fax: 646-742-2206<br />
E-mail: contact@rcw.com<br />
Web: www.RCW.com<br />
Founded: 1997<br />
Parent company: McCann Erickson Healthcare Worldwide, 622 3rd Avenue, New<br />
York, NY 10017<br />
Officers: Maureen Regan, CEO Managing Partner; Rich Campbell, Strategic Partner;<br />
Brendan Ward, Creative Partner; Jeff Sweeney, President of RCW-West.<br />
Offices: RCW West, 6863 Friars Road, San Diego, CA 92108, 619-209-4200<br />
Divisions: Medrageous (interactive)<br />
178 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Avandia<br />
Client: GlaxoSmithKline<br />
Creative/account team: Account Team: Judith Brit<strong>to</strong>n,<br />
Carolyn Gorelick; Creative Team: Dan Hassan, Deborah<br />
Maguire, Rosy Calogero, Brian Zandman.<br />
Why this ad is special: In Type 2 diabetes, elevated A1C<br />
indicates a lack of control. Patients drift out of range, frustrating<br />
their doc<strong>to</strong>rs, and thus inspiring this concept for Avandia. At the<br />
upper left, “A1C” balloons draw patients perilously upward. Our<br />
solution shows A1C brought down <strong>to</strong> earth with a powerful<br />
promise: Gain control and sustain control with Avandia.<br />
re:group<br />
213 W. Liberty, Suite 100, Ann Arbor, MI 48104<br />
Phone: 734-327-6630 • Fax: 734-327-6636<br />
E-mail: regroup@regroup.us<br />
Web: www.regroup.us<br />
Founded: 2001<br />
Officers: Janet Muhleman, President & CEO; Liz Conlin, Direc<strong>to</strong>r of Client Services<br />
Healthcare & Biotech; Rhonda Huie, Creative Direc<strong>to</strong>r; David Martel, <strong>Media</strong>; Carey<br />
Jernigan, Direc<strong>to</strong>r of Development; Karyn Kozo, VP Direc<strong>to</strong>r Client Services Retail<br />
and Franchise.<br />
Healthcare accounts:Pall Life Sciences, Pall Bio Pharm, Pall Medical, University of Michigan<br />
Health System, Integrated Health Associates, Assey Designs, March of Dimes.<br />
Services: Branding and positioning; consumer communications; medical marketing; trade show;<br />
Website design and optimization.<br />
Rhycom Strategic Advertising<br />
10801 Mastin Boulevard, Suite 950, Overland Park, KS 66210<br />
Phone: 913-451-9102 • Fax: 913-451-9106<br />
E-mail: rrhyner@rhycom.com<br />
Web: www.rhycom.com<br />
Officers: Rick Rhyner, President.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 25.0%<br />
Alternative media 10.0 15.0<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 10.0 10.0<br />
Sales materials 20.0 20.0<br />
Consumer media 15.0 10.0<br />
Public relations 10.0<br />
Strategic planning 5.0<br />
Healthcare accounts: UBC, Medtrak, Monarch, Xenotech, Gordon Denistry, Cydex, Shor Line.<br />
Services: Strategic planning, market research, audio visual, meeting planning, recruitment<br />
advertising, adword purchasing, and Web optimization.<br />
Rosetta<br />
100 American Metro Boulevard, Hamil<strong>to</strong>n, NJ 08619<br />
Phone: 609-689-6100 • Fax: 609-631-0184<br />
E-mail: info@rosettamarketing.com • Web: www.rosettamarketing.com<br />
Founded: 1998<br />
Officers: Chris Kuenne, President & CEO; Kurt Holstein, COO; Hari Mahadevan,<br />
Managing Partner; David Osborn, Managing Partner; Greg Ellis, Sr. Partner; Ned<br />
El<strong>to</strong>n, Sr. Partner; Brian Lucotch, Sr. Partner.<br />
Healthcare accounts: Allergan: BOTOX, Juvederm, Hyperhydrosis; Pfizer: Geodon, Detrol,<br />
Aricept; Johnson & Johnson: Baby, Acuvue, Stayfree,Lifescan, Soothing Naturals; Genentech:<br />
Tarceva, Xolair; Bris<strong>to</strong>l-Myers Squibb: Plavix; Amgen: AMG 531, Vectibix; Cephalon: Vivitrol;<br />
Otsuka: Tolvaptan, Sativex; UCB: Keppra; Sanofi; Shire; Novartis; Organon; TAP.<br />
Services: Insight and strategy: personality-based segmentation; quantitative and qualitative<br />
market; research; core target identification; strategic sssessment; value proposition design; new<br />
product development; implementation infrastructure; CRM strategy; advanced analytics and<br />
modeling; decision rule definition; digital marketing delivery <strong>to</strong>ols (e.g. Web-enabled TM scripts);<br />
data capture, measurement analysis and optimization; segment scoring and predictive <strong>to</strong>ols.<br />
Program execution: creative services, digital, direct mail and call center, communications<br />
executions, targeting and tailoring, Web platform design and build, in-s<strong>to</strong>re/branch sales <strong>to</strong>ols<br />
and training oline/offline media planning and buying.<br />
Offices: New York, NY and Denver, CO<br />
FEATURED WORK<br />
Product: The Natural Look<br />
Client: Allergan<br />
Creative/account team: David Mihalovic,<br />
<strong>Group</strong> Creative Direc<strong>to</strong>r; Marty Leone, Art<br />
Direc<strong>to</strong>r; Mike Kabok, Interactive Designer;<br />
Pat Cortese, Production Manager; Leslie<br />
Donovan, Partner, Account Management;<br />
Libby Hammerschlag, Sr. Account<br />
Manager; Jennifer Voliner, Account<br />
Manager; Vincent Genn, Project Manager.<br />
Why this ad is special: Allergan’s BOTOX<br />
Europe site leads consumers through a<br />
personalized program that improves their<br />
facial and body aesthetics, while maintaining “The Natural Look.” With the assistance of a<br />
personalized 3-D morphing <strong>to</strong>ol, an individually-tailored aesthetic product recommender and a<br />
cus<strong>to</strong>mized physician loca<strong>to</strong>r with a “Click-<strong>to</strong>-be-Contacted” feature, this site guides them every<br />
step of the way.
Roska Healthcare Advertising<br />
211B Progress Drive, Montgomeryville, PA 18936<br />
Phone: 215-699-9200 • Fax: 215-699-9240<br />
Web: www.RoskaHealthcare.com<br />
Founded: 1981<br />
Officers: Jon Roska, Chairman & CEO; Jay Bolling, President; Ed Rooney, VP/Client<br />
Services.<br />
Healthcare accounts: Eisai/Pricara: Aciphex; P&GP/sanofi-Aventis: Ac<strong>to</strong>nel; Daiichi-Sankyo:<br />
Benicar; Neuronetics: NeuroStar; Bayer/Onyx: Nexavar; FoxHollow: SilverHawk; Actelion:<br />
Tracleer; Idenix/Novartis: Tyzeka; Cephalon/Alkermes: Vivitrol.<br />
Number of Accounts gained: 5<br />
Number of Accounts lost: 1<br />
Services: Targeted Rx marketing, direct-<strong>to</strong>-patient relationship marketing, direct-<strong>to</strong>-physician<br />
database marketing, patient adherence programs, minority outreach, disease management and<br />
managed care marketing, retail pharmacy initiatives, interactive communications and Web site<br />
development, patient and physician education, media planning and placement, market research,<br />
multimedia programs, strategic marketing consultation and database management.<br />
Divisions: Roska Digital Advertising<br />
FEATURED WORK<br />
Product: Sure Steps program<br />
Client: Actelion Pharmaceuticals<br />
Creative/account team: Jay<br />
Bolling, President; Mamie Duff,<br />
Medical Copywriter; Chris Matsinger,<br />
Executive Direc<strong>to</strong>r, Digital Services;<br />
Chuck McLeester, SVP, Strategic<br />
Planning; Ed Rooney, VP, Client<br />
Services; Katharina Smith, Account<br />
Executive; Dehlia Towler, VP, Creative<br />
Services; Tim Valleley, Internet<br />
Developer; Simona Wright, Account<br />
Supervisor; Ali D’Agostino, Production<br />
Manager; Geri Kupcha, Research Direc<strong>to</strong>r; Susan O’Brien, Direc<strong>to</strong>r of Operations; Andrea Rorvik,<br />
Associate Account Executive; Dori Rosenbleeth, Project Manager; John Siemienski, Manager,<br />
Interactive Services.<br />
Why this ad is special: The Sure Steps program is positioned as an inspiring source ofongoing<br />
support - and a reminder of the hope and optimism found in everyday accomplishments. Sure<br />
Steps helps PAH patients face the future with less uncertainty and a more positive outlook.<br />
RX Mosaic Health<br />
711 3rd Avenue, 19th Floor, New York, NY 10017<br />
Phone: 212-336-7500 • Fax: 212-336-7501<br />
E-mail: info@rxmosaichealth.com • Web: www.rxmosaichealth.com<br />
Founded: 2006<br />
Parent company: Omnicom <strong>Group</strong>, 437 Madison Avenue, New York, NY 10022<br />
Officers: Charlotte Wray, President; Stacey Gandler, Managing Direc<strong>to</strong>r; Melyssa<br />
Weible, Managing Direc<strong>to</strong>r; Lindsay Rocco, Vice President; Ian Twinn, Vice<br />
President; Nicole D’Angelo, Account Direc<strong>to</strong>r.<br />
Healthcare accounts: Ortho-Neutrogena: Retin-A, Renova; Sepracor: Brovana, Lunesta,<br />
Xopenex; Teva Neurosciences: Copaxone, Laquinimod, StemEx; Lescoja: Matte for Men; Zestra<br />
Laborarories: Zestra; Rocket Rights: In The Womb DVD series.<br />
Services: Specialist areas include healthcare marketing and corporate communications serving<br />
companies in the pharmaceutical, biotech, device/diagnostic and OTC healthcare space. Rx<br />
Mosaic Health offers a unique way of looking at these communications, an approach that is<br />
science-focused, market-driven and strategically aligned with clients’ businesses. Service<br />
offerings include science and medical content management and edi<strong>to</strong>rial; clinical trial recruitment<br />
and retention strategies; professional and patient advocacy; direct-<strong>to</strong>-patient education; issues<br />
and crisis communications; in-house media expertise and competitive intelligence.<br />
S&R Communications <strong>Group</strong>, Inc.<br />
2511 Old Cornwallis Road, Suite 200, Durham, NC 27713<br />
Phone: 919-544-8770 • Fax: 919-544-8588<br />
E-mail: info@srcomgroup.com • Web: www.srcomgroup.com<br />
Founded: 1991<br />
Officers: David H. Recht, CEO; Paul Dreyer, President, COO; Mark Kocourek, EVP,<br />
Strategic Brand Consultant; Ed Leon, VP Client Services; Bruce Nicoll, VP, Creative<br />
Direc<strong>to</strong>r; Curtis Wals<strong>to</strong>n, CFO.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 15.0% 10.0%<br />
Alternative media 20.0 15.0<br />
Conventions/exhibits 5.0<br />
Direct marketing 10.0 5.0<br />
Sales materials 40.0 50.0<br />
Consulting 10.0<br />
Education 20.0<br />
AGENCY A-TO-Z<br />
Healthcare accounts: Baxter International Inc.: Hemophilia (hereditary bleeding disorder);<br />
WinRho; Campbell Alliance <strong>Group</strong> Inc.; Campbell Institue; C.B. Fleet Company Inc.: Hydra Life,<br />
Rehydration, PhosphoSoda, Summer’s Eve; Diosynth Biotechnology; Galderma Labora<strong>to</strong>ries LP:<br />
speaker program; GlaxoSmithKline Inc.: central nervous system products, Epivir-HBV, Hepatitis,<br />
HIV, HIV/AIDS.<br />
Number of Accounts gained: 5<br />
Accounts gained: Fleming Labs, Magonate, Medicure, Aggrastat, Mallinckrodt<br />
Pharmaceuticals, Magnacet, Liquicet, Prestwick Labs, Xenazine, Sucampo Pharmaceuticals,<br />
Amitiza Speaker Program.<br />
Number of Accounts lost: 0<br />
Services: Provides integrated advertising, promotional medical education, event planning and<br />
speaker bureau development/management services.<br />
Divisions: S&R Communications Advertising, S&R Communications Medical Education, S&R<br />
Communications Events Planning, and S&R Communications Speaker Bureau Services<br />
FEATURED WORK<br />
Product: Fleet Phospho-soda EZ-Prep<br />
Client: Fleet Labora<strong>to</strong>ries<br />
Why this ad is special: This ad builds<br />
on the successful 2006 campaign for<br />
Fleet Phospho-soda EZ-Prep. The<br />
illustration reminds physicians why<br />
bowel prep is needed in the first place:<br />
<strong>to</strong> clean the colon so that potentially<br />
dangerous lesions are exposed for<br />
excision. The headline promotes the<br />
product’s improved taste, a fac<strong>to</strong>r<br />
leading <strong>to</strong> better patient compliance.<br />
The cute “antimascot” of a frightened polyp caught in the scopes’s glare in an otherwise spotless<br />
colon ensures that this ad <strong>to</strong> stand out clearly in a category often devoid of personality.<br />
Saatchi & Saatchi Consumer Healthcare<br />
375 Hudson Street, New York, NY 10014<br />
Phone: 212-463-3400 • Fax: 212-463-5038<br />
E-mail: jim.joseph@saatchihealthcare.com • Web: www.saatchihealthcare.com<br />
Founded: 2000<br />
Parent company: Publicis Healthcare Communications <strong>Group</strong>, 1675 Broadway<br />
Officers: Sam Welch, President; Jim Joseph, EVP/Managing Direc<strong>to</strong>r; Robert Hogan,<br />
EVP/Direc<strong>to</strong>r of Client Services; Chas Villante, EVP/Creative Direc<strong>to</strong>r; Dan Franklin,<br />
EVP/Creative Direc<strong>to</strong>r; Jim Fitzgerald, EVP/<strong>Group</strong> Account Direc<strong>to</strong>r; Lisa Durels,<br />
EVP/<strong>Group</strong> Account Direc<strong>to</strong>r; Julie Spoleti, EVP/<strong>Group</strong> Account Direc<strong>to</strong>r; Justin<br />
Harring<strong>to</strong>n, EVP/<strong>Group</strong> Account Direc<strong>to</strong>r; Geri Mazur, EVP/Direc<strong>to</strong>r of Strategic<br />
Planning.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Alternative media 20.0%<br />
Direct marketing 40.0<br />
Consumer media 40.0<br />
Healthcare accounts: Astra Zeneca: Nexium, Cres<strong>to</strong>r, Seroquel, Pulmicort Respules, Pulmicort<br />
Flexhaler; sanofi-aventis: Ambien CR; sanofi-aventis/bms: Plavix; Pfizer: Detrol; Transitions:<br />
Transitions; Merial: Frontline.<br />
Accounts lost: GlaxoSmithKline/Roche: Boniva; Pfizer: Chantix.<br />
Services: All DTC: advertising, CRM, consumer healthcare education, interactive, branding.<br />
New Hire Detail: Jim Joseph, EVP/Managing Direc<strong>to</strong>r.<br />
JULY 2007 MM&M 179
AGENCY A-TO-Z<br />
FEATURED WORK<br />
Product: Pulmicort Respules<br />
Client: AstraZeneca<br />
Creative/account team: Account: Lisa Durels, EVP/<strong>Group</strong><br />
Account Direc<strong>to</strong>r; Julie Spoleti, EVP/Direc<strong>to</strong>r of CRM<br />
Operations; Marcia Gold, SVP/Strategic Planner; Kathi Marks,<br />
SVP/Account Direc<strong>to</strong>r; Juliette Meehan, Account Executive.<br />
Creative: Dan Franklin, EVP/Creative Direc<strong>to</strong>r; Chas Villante,<br />
EVP/Creative Direc<strong>to</strong>r; Janice Dimaggio, VP/Assoc. Creative<br />
Direc<strong>to</strong>r; Ted Mendelson, VP/Assoc. Creative Direc<strong>to</strong>r.<br />
<strong>Media</strong> team: Earl Black, Asst. <strong>Media</strong> Direc<strong>to</strong>r; Eric Rabei,<br />
Communications Planning Supervisor.<br />
Why this ad is special: The “Fit” print campaign for<br />
Pulmicort Respules leverages an insight about moms and<br />
medication and marries it with arresting visuals <strong>to</strong> deliver a<br />
unique message for the brand. By doing so, the brand<br />
destigmatizes asthma, and provides an outlet for anxious and concerned moms <strong>to</strong> get additional<br />
information <strong>to</strong> address their child’s condition.<br />
Saatchi & Saatchi Healthcare Advertising<br />
375 Hudson Street, New York, NY 10014<br />
Phone: 212-463-3400 • Fax: 212-463-5038<br />
E-mail: dave.marek@saatchihealthcare.com • Web: www.saatchihealthcare.com<br />
Founded: 1944<br />
Parent company: Publicis Healthcare Communications <strong>Group</strong>, 1675 Broadway<br />
Officers: Sam Welch, President; Dave Marek, EVP/Managing Direc<strong>to</strong>r; Ed Nathan,<br />
EVP/Creative Direc<strong>to</strong>r; Martha Crane, EVP/Creative Direc<strong>to</strong>r; Dobbi Massey,<br />
EVP/Creative Direc<strong>to</strong>r; Brent Bernstein, SVP/Management Supervisor; Lisa Hazen,<br />
SVP/Management Supervisor; John Kalimtzis, SVP/Management Supervisor; Paul<br />
Nani, EVP/Management Supervisor; Karl Safulko, SVP/Management Supervisor;<br />
Dorothy Wetzel, SVP/Management Supervisor.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 10.0%<br />
Alternative media 20.0<br />
Conventions/exhibits 10.0<br />
Direct marketing 20.0<br />
Sales materials 40.0<br />
Healthcare accounts: Amylin Pharmaceuticals: Symlin; Amgen Inc.: Enbrel; AstraZeneca:<br />
corporate adherence program, Cres<strong>to</strong>r, Nexium, Seroquel; Boehringer Ingelheim: Aptivus; Endo<br />
Pharmaceuticals: Opana ER; Intendis Inc.: Finacea; Nycomed: Alvesco Global; sanofi-aventis:<br />
Alvesco U.S.,Ambien CR, Anzemet, Eligard, Elitek, Eloxatin, Plavix Global, Rilutek; Schering<br />
Corporation: Avelox, PEG-Intron; Sucampo Pharmaceuticals: Amitiza; Takeda Pharmaceuticals<br />
North America: Amitiza; Wyeth: Enbrel.<br />
Accounts gained: Amylin Pharmaceuticals: Symlin; AstraZeneca: Corporate Adherence<br />
Program; Boehringer Ingelheim: Aptivus; Endo Pharmaceuticals: Opana ER.<br />
Services: Strategic brand planning, workshops, and physician research.<br />
New Hire Detail: John Kalimtzis, SVP/Management Supervisor; Dorothy Wetzel,<br />
SVP/Management Supervisor.<br />
180 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Enbrel<br />
Client: Amgen/Wyeth<br />
Creative/account team: Creative: Martha Crane,<br />
EVP/Creative Direc<strong>to</strong>r; Dobbi Massey, EVP/Creative<br />
Direc<strong>to</strong>r; Adam Cohen, SVP/Assoc. Creative Direc<strong>to</strong>r;<br />
Valerie Shane, SVP/Assoc. Creative Direc<strong>to</strong>r; Vince<br />
Italiano, <strong>Group</strong> Art Supervisor; Robert E. Lee, Art<br />
Direc<strong>to</strong>r. Account: Megan Trask, VP/Account Supervisor;<br />
Caroline Lam, Account Supervisor.<br />
Why this ad is special: In the crowded rheuma<strong>to</strong>logy<br />
market, the best way <strong>to</strong> stand out may be the simplest.<br />
This concept leverages the simplicity of “black and white”<br />
<strong>to</strong> demonstrate that Enbrel safety profiles is<br />
straightforward and trustworthy. Launched in early 2007,<br />
this campaign has already had a positive impact on sales.<br />
Saatchi & Saatchi Healthcare Innovations<br />
411 South State Street, 1st Floor, New<strong>to</strong>wn, PA 18940<br />
Phone: 215-497-8400 • Fax: 215-497-9535<br />
E-mail: diane.baisch@saatchihealthcare.com • Web: www.saatchihealthcare.com<br />
Founded: 1996<br />
Parent company: Publicis Healthcare Communications <strong>Group</strong>, 1675 Broadway,<br />
New York, NY 10019<br />
Officers: Sam Welch, President; Diane Baisch, EVP/Managing Direc<strong>to</strong>r; Tina<br />
Fascetti, EVP/Creative Direc<strong>to</strong>r; Stephen Piotrowski, SVP/<strong>Group</strong> Account Direc<strong>to</strong>r;<br />
Barbara Hill, SVP/<strong>Group</strong> Account Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 10.0%<br />
Alternative media 20.0<br />
Conventions/exhibits 10.0<br />
Direct marketing 20.0<br />
Sales materials 40.0<br />
Healthcare accounts: Sanofi Pasteur: Adacel, Decavac, Pentacel, Daptacel, ActHIB, Tripedia;<br />
sanofi-aventis: Benzaclin, Carac, Penlac, Scultpra; Wyeth: Mylotarg, Neumega, Torisel;<br />
AstraZeneca: Merrem, Rhinocort Aqua; GlaxoSmithKline: Coreg/Coreg CR; Ther-Rx: Hematinics<br />
Franchise; ZLB Behring: Zemaira; NitroMed: BiDil; Marine Polymer Technologies: Syvek Patches;<br />
Smith & Nephew: IDET; MedPointe: Felba<strong>to</strong>l.<br />
Accounts gained: GlaxoSmithKline: Coreg CR; NitroMed; BiDil; Marine Polymer Technologies:<br />
Syvek Patches.<br />
Accounts lost: Wyeth: Altace.<br />
New Hire Detail: Tina Fascetti, EVP/Creative Direc<strong>to</strong>r.<br />
FEATURED WORK<br />
Product: Rhincort<br />
Client: AstraZeneca<br />
Creative/account team: Creative: Tina Fascetti, Creative<br />
Direc<strong>to</strong>r; Mary Rose Rogowski, VP <strong>Group</strong> Art Supervisor;<br />
Gayle Macdonnell, Art Supervisor; Emily Slusark, Jr. Art<br />
Direc<strong>to</strong>r; Steve Rafferty, <strong>Group</strong> Copy Supervisor. Account:<br />
Steve Piotrowski, SVP <strong>Group</strong> Account Direc<strong>to</strong>r; Gabriel Nero,<br />
Account Supervisor.<br />
Why this ad is special: This ad takes one of the most<br />
identifiable icons in pharma advertising—the Rhinocort<br />
rhino—and evolves it in a fresh direction that quickly delivers<br />
on the new strategic direction for the brand, focusing on<br />
compliance through <strong>to</strong>lerability.<br />
Scout Marketing, Inc.<br />
3391 Peachtree Road, N.E., Suite 105, Atlanta, GA 30326<br />
Phone: 404-91-SCOUT7 (2688) • Fax: 404-781-0909<br />
Web: www.scoutmarketing.net<br />
Founded: 1999<br />
Officers: Bob Costanza, President; David Farr, COO; Raffi Siyahian, VP, Direc<strong>to</strong>r of<br />
Strategy.<br />
Services: Interactive, media, and public relations.<br />
Offices: San Diego, CA<br />
Seidler Bernstein Inc.<br />
700 Technology Square, Cambridge, MA 02116<br />
Phone: 617-225-0400 • Fax: 617-225-0011<br />
Web: www.seidlerbernstein.com<br />
Founded: 1993<br />
Officers: Kathleen Bernstein, Principal, Client Services; Jo Seidler, Principal, Creative<br />
Services.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 15.0% 20.0%<br />
Branding 30.0 25.0<br />
Sales promotion 35.0 35.0<br />
Education 20.0 20.0
Healthcare accounts: Bos<strong>to</strong>n Scientific Corporation, Dako North America, Inc., GE Healthcare<br />
Financial Services, Genzyme Biosurgery, Haemonetics Corporation, LifeNet Corporation, Life<br />
Recovery Systems HD, LLC, Matritech, Millipore Corporation, Siemens Diagnostics, Smith &<br />
Nephew, Inc., SmoothShapes, Inc., Viasys Healthcare, Inc.<br />
Number of Accounts gained: 6<br />
Accounts gained: GE Healthcare Financial Services; Life Recovery Systems HD, LLC.;<br />
Matritech; Millipore Corporation; SmoothShapes, Inc.; Viasys Healthcare, Inc.<br />
Number of Accounts lost: 2<br />
Accounts lost: Bos<strong>to</strong>n Scientific Cardiovascular, Corning Life Sciences.<br />
Services: A leading healthcare marketing communications agency with a focus on serving<br />
clients in the medical technology and clinical diagnostics categories. Founded in 1993 and based<br />
in the medtech corridor of Cambridge, Mass., the agency is known for award-winning creative<br />
and integrated programs that build sustainable brands. Its full-service menu ranges from market<br />
research, brand strategy and creation, advertising and electronic media <strong>to</strong> direct marketing,<br />
sales promotion and trade show support.<br />
Shaw & Todd, Inc.<br />
95 Mt. Bethel Road, Warren, NJ 07059<br />
Phone: 908-668-1106 • Fax: 908-668-1107<br />
E-mail: mmelia@shaw<strong>to</strong>dd.com • Web: www.shaw<strong>to</strong>dd.com<br />
Founded: 1980<br />
Officers: Mary Melia, CEO & President; Keith Todd, VP, Account Services; Jeff<br />
Propper, VP, Creative Services.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Journals 45.0%<br />
Conventions/exhibits 5.0<br />
Sales materials 25.0<br />
Public relations 5.0<br />
Healthcare accounts:The Endocrine Society.<br />
New Hire Detail: Chere Griffin, Account Executive.<br />
Simms & McIvor Marketing<br />
Communications<br />
3121 Route 22 East, Branchburg, NJ 08876<br />
Phone: 908-722-8777 • Fax: 908-722-7833<br />
E-mail: mail@simmsandmcivor.com<br />
Founded: 1981<br />
Officers: Patrick J. McIvor, President.<br />
Healthcare accounts: Actions Products Inc., Amgen, AstraZeneca Pharmaceuticals, Aventis<br />
Pharmaceuticals, BD Consumer Healthcare, BD ID, Bayer HealthCare Biologics Division, Children’s<br />
Oncology Camping Association (C.O.C.A.), Diabetes Education & Camping Association,<br />
Genentech/Novartis, Health Care Interiors, IVAX/Teva, Johnson & Johnson Corporate, Johnson &<br />
Johnson Healthcare Systems, LifeCell Corporation, Novo Nordisk, Ortho Biotech Inc., Redfield<br />
Corporation, Sankyo Pharma Inc., Sepracor, Inc., Smiths Medical, Inc., Terumo, The Consortium on<br />
Children’s Asthma Camps (CCAC), The Marketing Connexion, Wyeth-Ayerst Labora<strong>to</strong>ries, Vasomedical<br />
Number of Accounts gained: 5<br />
Accounts gained: Amgen; Diabetes Education & Camping Assoc.; IVAX/TEVA; Sepracor;<br />
Terumo.<br />
Number of Accounts lost: 0<br />
Services: Audiovisual; special events; convention traffic building programs; Websites; exhibits;<br />
house organs; strategic planning; specialty camp programs.<br />
Snowfish, LLC<br />
9112 Sterling Montague Drive, Great Falls, VA 22066<br />
Phone: 703-759-6100<br />
Web: www.snowfish.net<br />
Founded: 2003<br />
Officers: David Fishman, MBA; Melissa Hammond, MSN, GNP.<br />
Healthcare accounts: MGI Pharma, Medicines Company, Medicure Pharma, Medical<br />
Simulation Corporation, Immersion Medical.<br />
Number of Accounts gained: 3<br />
AGENCY A-TO-Z<br />
Services: Our core capabilities include professional communications (advisory boards, Web<br />
conferences, etc.) and analytics (KOL identification and mapping, market research).<br />
Divisions: Professional communications, analytics.<br />
S<strong>to</strong>neArch Creative<br />
125 S.E. Main Street, Minneapolis, MN 55414<br />
Phone: 612-379-4678 • Fax: 612-379-7988<br />
E-mail: info@s<strong>to</strong>nearchcreative.com • Web: www.s<strong>to</strong>nearchcreative.com<br />
Founded: 1984<br />
Officers: Judy Kessel, President; Jerrold Gershone, CEO.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 3.0% 3.0%<br />
Alternative media 35.0 25.0<br />
Conventions/exhibits 15.0 25.0<br />
Direct marketing 30.0 30.0<br />
Sales materials 9.0 9.0<br />
Consumer media 4.0 4.0<br />
Public relations 2.0 2.0<br />
Curriculum design 3.0 3.0<br />
Healthcare accounts: Medtronic, Inc.; Roche Diagnostics; Bos<strong>to</strong>n Scientific Corporation;<br />
Disetronic Medical Systems, Inc.; Disc Dynamics, Inc: St. Jude Medical, Inc.; Cargill Corporation;<br />
Gyrus Medical, Inc.; Zimmer Spine; Novartis Nutrition Corporation; Coloplast Corporation, Skin<br />
Care Division; Abbott Northwestern Hospital; International Diabetes Center; St. Luke’s Hospital,<br />
Hazelden Foundation; BlueCross BlueShield of Minnesota.<br />
Accounts gained: Coloplast: global marketing and communications for Urology and Continence<br />
Care, Women’s Health Division and Men’s Health Division; United Healthcare; Children’s Hospitals<br />
and Clinics; University of Minnesota School of Medicine; Acist Medical; Possis Medical; State of<br />
Minnesota Department of Health.<br />
Accounts lost: Omnitract Surgical.<br />
New Hire Detail: Andrea Nelson, New Business Development; Mary Ellen Brennen, Meetings and<br />
Events, Account Manager.<br />
FEATURED WORK<br />
Product: Corporate<br />
Client: Life Science Alley<br />
Why this ad is special: In 2006, two trade associations in<br />
Minnesota (Medical Alley and MNBIO) merged <strong>to</strong> form Life<br />
Science Alley. S<strong>to</strong>neArch Creative developed this illustration <strong>to</strong><br />
depict “connectivity” and represent the convergence of the<br />
biologics and medtech environments. This representation<br />
shows the emerging collaboration and its impact as a seed for<br />
innovation and economic growth. LifeScience Alley comprises<br />
a broad range of over 500 member organizations. It’s unique<br />
members include medical device and equipment<br />
manufacturers, agricultural and industrial bioscience<br />
organizations, pharmaceutical companies, health plans,<br />
insurers, hospitals and clinics, education and research<br />
institutions, government agencies, trade organizations, and a large variety of health care service.<br />
This is one of the only membership organizations in the country that serves this converged<br />
audience. Leaders of LifeScience Alley were interested in developing a refreshing visual identity <strong>to</strong><br />
project a strong image of an expanded organization and its connected network for its biennial<br />
member direc<strong>to</strong>ry.<br />
S<strong>to</strong>nefly Communications <strong>Group</strong><br />
500 Olde Worthing<strong>to</strong>n Road, Westerville, OH 43082<br />
Phone: 614-543-6020 • Fax: 614-540-3155<br />
Web: www.s<strong>to</strong>neflygroup.com<br />
Founded: Founded 2004. Acquired by inVentiv Health in 2005.<br />
Parent company: inVentiv Health, 200 Cot<strong>to</strong>ntail Lane<br />
Officers: John Racik, President and CEO; Ann Friedman-Ryan, EVP/Client & <strong>Agency</strong><br />
Services; Jim Johnson, EVP/Exec. Creative Direc<strong>to</strong>r.<br />
Healthcare accounts: Novo Nordisk, ZymoGenetics, Takeda, Abbott/Ross Labs, Insmed,<br />
United Healthcare <strong>Group</strong>.<br />
Number of Accounts gained: 3<br />
Accounts gained: Novo Nordisk: additional brands; ZymoGenetics: brand in development;<br />
Abbott/Ross: brand in development; United Health <strong>Group</strong>: Health A-Z, Specialized Health Service<br />
<strong>Group</strong>.<br />
JULY 2007 MM&M 181
AGENCY A-TO-Z<br />
Number of Accounts lost: 0<br />
New Hire Detail: Jim Johnson, EVP/Exec. Creative Direc<strong>to</strong>r.<br />
Divisions: Advertising — professional and consumer, public relations, advocacy development,<br />
strategic planning, market research, branding and media.<br />
Stratagem Healthcare Communications<br />
450 Sansome Street, 12th Floor, San Francisco, CA 94111<br />
Phone: 415-397-3667 • Fax: 415-397-3668<br />
E-mail: susan@stratagem-hc.com • Web: www.stratagem-hc.com<br />
Founded: 1997<br />
Officers: Paul Harris, Principal, Creative Direc<strong>to</strong>r/Art; Susan K. Hempstead,<br />
Principal, Account Services; Patricia Malone, Principal, Creative Direc<strong>to</strong>r/Copy.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 25.0%<br />
Alternative media 20.0 10.0<br />
Conventions/exhibits 10.0 5.0<br />
Direct marketing 15.0 15.0<br />
Sales materials 25.0 30.0<br />
Consumer media 10.0 20.0<br />
Healthcare accounts: AngioScore, Asthmatx, Botanical Labora<strong>to</strong>ries, Inc., Carl Zeiss Meditec,<br />
City of Hope, diaDexus, Free & Clear, Hansen Midical, Health Plan of San Mateo, InterHealth<br />
Nutraceuticals, Mallinckrodt, MediQuest Therapeutics, Nellcor, On Lok SeniorHealth, Pacific<br />
Bioscience Labs, Scios, Smith & Nephew, Tyco Puritan Bennett.<br />
Number of Accounts gained: 7<br />
Accounts gained: Asthmatx, City of Hope, diaDexus, Health Plan of San Mateo, InterHealth<br />
Nutraceuticals, MediQuest Therapeutics, On Lok SeniorHealth.<br />
Number of Accounts lost: 1<br />
Accounts lost: CoTherix - acquired by Actelion.<br />
182 MM&M JULY 2007<br />
FEATURED WORK<br />
Product: Natrecor<br />
Client: Scios<br />
Why this ad is special: In this international launch campaign<br />
for Natrecor, the goal was <strong>to</strong> tap in<strong>to</strong> the emotional response<br />
felt by cardiologists when they witnessed a patient<br />
“drowning” due <strong>to</strong> acutely decompensated congestive heart<br />
failure (ADHF). In this campaign, the ADHF patient is stranded<br />
miles from shore, in danger of drowning, and the gleaming<br />
ladder provides the solution—Natrecor. Symbolically, the<br />
recombinant Natrecor ladder is the way out of crisis for the<br />
patient. Its DNA-like structure represents the true<br />
differentiating feature of Natrecor—it is a recombinant<br />
version of B-type natriuretic peptide. The campaign<br />
addresses the critical dual needs of the physician for the<br />
patient in crisis: Rapid Response. Significant Relief.<br />
Strategic Edge<br />
6147 Landino Drive, Westlake Village, CA 91362<br />
Phone: 818-903-7371 • Fax: 818-991-2517<br />
E-mail: Bob@StrategicEdgeMarketing.net<br />
Web: www.strategicedgemarketing.net<br />
Founded: 1991<br />
Officers: Robert O. Kielhorn, President; Susan Kielhorn, Vice President.<br />
Services: Specializing in database marketing and market research (qualitative and quantitative),<br />
market planning and market communications <strong>to</strong> build brands.<br />
Sudler & Hennessey<br />
230 Park Avenue South, New York, NY<br />
Phone: 212-614-4100 • Fax: 212-598-5327<br />
E-mail: firstname.lastname@sudler.com • Web: www.sudler.com<br />
Founded: 1941<br />
Parent company: Young & Rubicam Brands/WPP, 285 Madison Avenue,<br />
New York, NY 10017<br />
Officers: Jed Beitler, Chairman of the Board; Louisa Holland, President & Chief<br />
Operating Officer US; Massimo Vergnano, Chairman S&H EMEA Europe; David<br />
McLean, Chairman, Asia/Pacific/Africa; Rob Rogers, President S&H Asia/Pacific<br />
and Chief Creative Officer S&H New York; Daria Blackwell, Managing Partner &<br />
Direc<strong>to</strong>r of Multicultural Communications; Paul Giroux, Managing Partner & Direc<strong>to</strong>r<br />
of Strategic Planning; Larry Lannino, Managing Partner; Anthony Manson, Managing<br />
Partner & Direc<strong>to</strong>r of Interactive and Patient Communications; Wayne Traub,<br />
Managing Partner Sentrix Global Healthcare Communications; Joe Garamella,<br />
Executive Creative Direc<strong>to</strong>r; Ruben Gutierrez, Managing Partner, IntraMed<br />
Educational <strong>Group</strong>; Robert Rullo, Managing Partner, IntraMed West; Donna<br />
Michalizysen, Managing Partner, Precept Medical Communications.<br />
Healthcare accounts: Abbott Labora<strong>to</strong>ries, Abbott Nutrition International, Allergan, Amgen,<br />
Astellas Pharma US, AstraZeneca Pharmaceuticals, Aventis Pasteur, Baxter Healthcare<br />
Corporation, Bayer Healthcare, Boehringer Ingelheim, Cephalon, Colgate Oral Pharmaceuticals,<br />
Colgate-Palmolive Co., Cubist, Forest Labora<strong>to</strong>ries, Inc., Galderma, Genentech, Inc.<br />
GlaxoSmithKline, Guidant Corporation, NPS Pharmaceuticals, Orth-McNeil Inc., Pfizer, Inc.,<br />
Procter & Gamble, Roche Labora<strong>to</strong>ries, Schwarz Pharma, TAP.<br />
Number of Accounts gained: 14<br />
Accounts gained: Allergan, AstraZeneca, Baxter Cellular Therapies, Bayer Healthcare, Cubist,<br />
Forest Labora<strong>to</strong>ries, Galderma, Monogram, Ortho-McNeil, Inc., Pfizer Inc., P&G, Schering AG,<br />
Schwarz Pharma, TAP.<br />
Number of Accounts lost: 2<br />
Accounts lost: Novo Nordisk, Monogram Biosciences.<br />
Services: In addition <strong>to</strong> a full array of professional and consumer healthcare marketing,<br />
promotion and medical education, our comprehensive in-house business offerings also include<br />
Internet communications consulting, technology and digital media services; creative and<br />
strategic consultancy; branding and identity work; multicultural communications, managed care<br />
consulting; market analytics and media, sales training, as well as patient relationship marketing.<br />
As part of WPP, one of the world’s leading communications networks, S&H can also provide its<br />
clients with other unique services such as direct marketing and database management.<br />
New Hire Detail: Daria Blackwell, Managing Partner & Direc<strong>to</strong>r of Multicultural Communications;<br />
Bob Paglia, SVP, Managed Markets Strategic Planning.<br />
Offices: Berkeley Heights, NJ; San Francisco, CA; and North Wales, PA<br />
Divisions: S&H Strategic Planning & Market Analytics, S&H Multicultural Communications, S&H<br />
<strong>Group</strong> pi, Sentrix Global Healthcare Communications, IntraMed Educational <strong>Group</strong>, Imprint<br />
Science, Precept Medical Communications, Emeritus Educational Sciences, IntraMed West,<br />
Precept Educational Sciences West, Avenue-e Health Strategies, Isis1, HealthAnswers,<br />
Acumentis, The FCG Institute, Current Medical Directions, Academic Alliances in Medical<br />
Education.<br />
FEATURED WORK<br />
Product: Corporate<br />
Client: Galderma<br />
Creative/account team: Doug Donelan, Mindy Telmer,<br />
Joe Garamella, Cathy Midura, Vic<strong>to</strong>ria Hutnick, Wayne<br />
Traub.<br />
<strong>Media</strong> team: Gwen Canter.<br />
Why this ad is special: Using the unique pho<strong>to</strong>graphic<br />
style of Howard Schatz, this campaign helps establish<br />
Galderma as a true innova<strong>to</strong>r in derma<strong>to</strong>logy. By arranging<br />
dancers (some colorized in Galderma colors) in poses that<br />
defy gravity, the images surprise and delight—pushing<br />
beyond the expected—<strong>to</strong> create a corporate identity that<br />
says “forward-thinking leader.”<br />
Surge Worldwide Healthcare<br />
Communications<br />
220 E. 42nd Street, New York, NY 10017<br />
Phone: 646-428-2500 • Fax: 646-428-2501<br />
E-mail: MarketMovingIdeas@surgehealthcare.com<br />
Web: www.surgehealthcare.com<br />
Founded: 2005<br />
Parent company: Corbett Accel Healthcare <strong>Group</strong> (An Omnicom <strong>Group</strong> Company),<br />
211 E. Chicago Avenue, Chicago, IL 60611<br />
Officers: Carleen Kelly, President.<br />
Healthcare accounts: Daiichi Sankyo Co., Genentech, Merck & Company, Merck Vaccines,<br />
Merck & Co./Schering-Plough, Millenium, Schering-Plough, Shire, UCB Pharma.<br />
Number of Accounts gained: 11<br />
Number of Accounts lost: 1<br />
Services: Managed care, multi-channel marketing (including CRM).
FEATURED WORK<br />
Product: Vy<strong>to</strong>rin<br />
Client: Merck & Co./Schering-Plough<br />
Creative/account team: Creative Team: Kate Zartler,<br />
VP, <strong>Group</strong> Creative Direc<strong>to</strong>r; Jeff Pienkos, VP, Creative<br />
Direc<strong>to</strong>r; Fiona O’Donnell, Assoc. Creative Direc<strong>to</strong>r, Art;<br />
James Drosnes, VP, Assoc. Cerative Direc<strong>to</strong>r, Copy;<br />
Laura Potucek, <strong>Group</strong> Art Supervisor; Stephen Baum, Art<br />
Direc<strong>to</strong>r; Tony Morrone, Copy Supervisor. Account Team:<br />
Jessica Wolfe, Account Supervisor; Samantha Saba<strong>to</strong>s,<br />
Account Executive.<br />
Why this ad is special: This promotion piqued the<br />
interest of cardiologists at the AHA convention in<br />
Chicago, <strong>to</strong> learn about VYTORIN data, through an<br />
advertisement that was simultaneously site specific <strong>to</strong><br />
the city. The concept succeeded by using a colloquial<br />
phrase that a) suggested that physicians would be missing out on something newsworthy and b)<br />
making reference <strong>to</strong> a famous down<strong>to</strong>wn business district — the “Loop” circled by the L-train.<br />
TMX Healthcare<br />
1100 E. Hec<strong>to</strong>r Street, Suite 242, Conshohocken, PA 19428<br />
Phone: 610-897-2500 • Fax: 610-897-2501<br />
E-mail: jgatch@tmxhealthcare.com • Web: www.tmxhealthcare.com<br />
Founded: 1999<br />
Officers: Blair Lyon, CEO; Debra Brown, President; David McMillan, Chief Technology<br />
Officer; Eric Smith, Chief Strategic Officer; Glenn Elias, SVP, Strategic Projects; Kent<br />
Brown, VP, Client Strategy & Services; Chris<strong>to</strong>pher Cashdollar, Creative Direc<strong>to</strong>r;<br />
Thanh Nguyen, VP, Business Operations.<br />
Services: TMX Healthcare, honored as IAC <strong>Agency</strong> of the Year for 2005, 2006, & 2007, is an<br />
industry leader in digital advertising and communications. TMX combines award-winning creative<br />
with proven technology savvy. Working in partnership with their clients, they deliver effective,<br />
measurable solutions. TMX’s expertise in Six Sigma methodology positions them <strong>to</strong> work with<br />
optimal efficiency on behalf of their clients. TMX’s turnkey digital communication programs<br />
include interactive learning programs, multichannel digital campaigns, and viral campaigns.<br />
New Hire Detail: Debra Brown, President, joined TMX in April of 2007.With three consecutive<br />
wins for IAC <strong>Agency</strong> of the Year, TMX was ready <strong>to</strong> capitalize on its unique, technology-charged<br />
creative, and searched for a dynamic leader who could bring proven global marketing expertise<br />
<strong>to</strong> TMX’s growing and diverse client roster. After the nationwide search, Debra Brown was the<br />
unanimous choice for president. Brown offers a rare, multidisciplinary pedigree in DM,<br />
relationship, and loyalty marketing in traditional and interactive media: VP of Marketing at Dun and<br />
Bradstreet; EVP Chief Marketing Officer of IPG’s Partnership <strong>Group</strong>; CEO and President of United<br />
Virtualities; and within the WPP family of companies, President and Managing Direc<strong>to</strong>r of J. Walter<br />
Thompson Direct, EVP Account Managing Direc<strong>to</strong>r of Young and Rubicam, and EVP Direc<strong>to</strong>r of<br />
Client Services of Wunderman Worldwide.<br />
FEATURED WORK<br />
Product: Imaging Technology<br />
Client: Siemens Medical Solution<br />
Creative/account team: Kent Brown, VP, Client<br />
Strategy & Services; Chris<strong>to</strong>pher Cashdollar,<br />
Creative Direc<strong>to</strong>r; Andrew McDonald, Art Direc<strong>to</strong>r;<br />
Jon Elison, Anima<strong>to</strong>r; Neelima Guttikonda,<br />
Developer.<br />
Why this ad is special: This Flash-based microsite<br />
program seeks <strong>to</strong> inform cardiologists and primary<br />
care physicians about the benefits of the company’s<br />
cutting edge CT scan technology It provides<br />
interactive components using outstanding visual<br />
elements <strong>to</strong> see how these machines are already<br />
moving medicine one step closer <strong>to</strong> predicting and<br />
preventing heart disease. Physicians also have the<br />
ability <strong>to</strong> hear how key opinion leaders feel that these<br />
machines will change the practice of medicine in the<br />
near future. The site contained: KOL Video, A Soldier’s S<strong>to</strong>ry about how these machines helped<br />
doc<strong>to</strong>rs remove shrapnel from his heart, an image viewer, and other useful <strong>to</strong>ols for physicians <strong>to</strong><br />
learn about the technology.<br />
AGENCY A-TO-Z<br />
Topin and Associates<br />
205 N. Michigan Avenue, Suite 2315, Chicago, IL 60601<br />
Phone: 312-645-0100 • Fax: 312-645-0120<br />
E-mail: pepperlogic@<strong>to</strong>pin.com • Web: www.<strong>to</strong>pin.com<br />
Founded: 1982<br />
Officers: Alan Topin, President; Dennis Gilroy, VP/CFO; Abby Mansfield, VP/Creative<br />
Direc<strong>to</strong>r; John Diaz, VP/Creative Direc<strong>to</strong>r.<br />
Healthcare accounts: Baxter Healthcare Corporation; Baxter medication delivery: medication<br />
management, drug delivery, nutrition, infusion access; Baxter BioPharma Solutions: product and<br />
services; Dusa Pharmaceuticals Inc.: Levulen, ClindaReach, Avar; Fenwal Inc.: blood collection<br />
and processing products; Ovation Pharmaceuticals: Vigabatrin; Studer <strong>Group</strong>: hospital<br />
management; Sunstar Butler: oral healthcare products professional; Teva Neuroscience Inc.:<br />
Azilect.<br />
Number of Accounts gained: 2<br />
Accounts gained: Fenwal Inc., Dusa Pharmaceuticals.<br />
Number of Accounts lost: 1<br />
Accounts lost: US Oncology: corporate branding.<br />
FEATURED WORK<br />
Product: Corporate<br />
Client: Baxter Medication Delivery<br />
Creative/account team: Creative: Krista Wagner,<br />
Elizabeth Bunten, Abby Mansfield, Julie Larkin.<br />
Account: Sadie Bjornstad, Jen Karr, Alan Topin.<br />
Why this ad is special: This campaign for Baxter<br />
Medication Delivery empowers the cus<strong>to</strong>mer <strong>to</strong><br />
overcome a challenges encounted in the hospital<br />
pharmacy setting.<br />
Torre Lazur McCann<br />
20 Waterview Boulevard, Parsippany, NJ 07054<br />
Phone: 973-263-9100<br />
Web: www.<strong>to</strong>rrelazur.com<br />
Founded: 1980<br />
Parent company: McCann Healthcare Worldwide/IPG, 20 Waterview Boulevard,<br />
Parsippany, NJ 07054<br />
Officers: Marci Piasecki, CEO, Torre Lazur McCann; Bill McEllen, EVP, Managing<br />
Direc<strong>to</strong>r; Jennifer Alampi, SVP, Creative Direc<strong>to</strong>r - Art; Marcia Goddard, SVP, Creative<br />
Direc<strong>to</strong>r - Copy; Dana Regan, VP Managing Direc<strong>to</strong>r, Torre Lazur Managed Markets;<br />
Hilary Gentile, VP Strategic Planning.<br />
Healthcare accounts: Adams Respira<strong>to</strong>ry Therapeutics: Mucinex, Mucinex for children,<br />
Delsym; Bris<strong>to</strong>l-Meyers Squibb/Sanofi-Aventis: Plavix; Eisai Inc/Pfizer: Fragmin; Eisai Inc/PriCara:<br />
Aciphex; Ethicon Endo-Surgery: Harmonic Scalpel; GlaxoSmithKline: Advair, Avodart, Requip PD,<br />
Requip RLS, Allermist; Indenix Pharmaceuticals Inc/Novartis: Sebivo, Tyzeka.<br />
Number of Accounts gained: 12<br />
Accounts gained: Adams Respira<strong>to</strong>ry Therapeutics: Mucinex, Mucinex for children, Delsym; BI:<br />
Micardis/on Target; GlaxoSmithKline: Advair, Avodart, Requip PD, Requip RLS, Allermist; Indenix<br />
Pharmaceuticals Inc/Novartis: Sebivo, Tyzeka.<br />
Number of Accounts lost: 0<br />
Services: TLM focuses on one core service — healthcare advertising and communications<br />
delivered <strong>to</strong> professionals and patients via print, video, and digital media. New media delivered<br />
through TL Active Ingredient is a built-in element within traditional teams, offering state-of-the-art<br />
strategic ideas designed <strong>to</strong> move cus<strong>to</strong>mers. Within the network, the Managed Markets division<br />
operates as a separate entity, supporting and augmenting brand team efforts with specialized<br />
solutions.<br />
Offices: echo Torre Lazur, East Hanover, NJ<br />
Divisions: Torre Lazur Managed Markets (TLMM) and TL Active Ingredient.<br />
JULY 2007 MM&M 183
AGENCY A-TO-Z<br />
FEATURED WORK<br />
Product: Fragmin<br />
Client: Eisai/Pfizer<br />
Creative/account team: Creative<br />
Direc<strong>to</strong>rs: Jennifer Alampi and<br />
Marcia Goddard; Danielle Termini,<br />
Art; Jill Lesiak, Copy; Linda<br />
Ciccarelli, Account.<br />
Why this ad is special: The awardwinning<br />
Break Down the Risk<br />
campaign generated renewed<br />
excitement for FRAGMIN at a pivotal<br />
time, countering the effects of an<br />
acquisition change, a new field<br />
force, and competitive noise. After years of limited field force activity and promotion, this<br />
campaign successfully established a strong presence and support for FRAGMIN with target<br />
audiences. The dramatic image of the health care professional with the large syringe immediately<br />
conveys the power of FRAGMIN <strong>to</strong> prevent deep vein thrombosis (DVT)/pulmonary embolism (PE)<br />
across multiple indications. The campaign’s powerful red, orange, and yellow colors underscore<br />
the urgency of the disease state. Market research shows that health care professionals prefer the<br />
clean look of the campaign and respond positively <strong>to</strong> the empowering message that FRAGMIN will<br />
help them `break down the risk’ <strong>to</strong> protect their patients from the threat of thrombosis.<br />
TWG MarComm<br />
13636 Ventura Boulevard, #412, Sherman Oaks, CA 91423<br />
Phone: 818-609-8250 • Fax: 818-609-8258<br />
E-mail: jwiner@twgmarcomm.com • Web: www.twgmarcomm.com<br />
Founded: 2000<br />
Officers: Jeffrey Winer, President and Managing Direc<strong>to</strong>r; Lee Levin, VP Creative<br />
Direc<strong>to</strong>r, President Selfish Entertainment; Jordan Schlecter, VP Internet.<br />
U.S. billings breakdown by media/source<br />
2006<br />
Conventions/exhibits 50.0%<br />
Web 20.0<br />
Video 30.0<br />
Healthcare accounts: Allergan Clinical Development, Obagi Clinical Development.<br />
Services: Strategic medical communications, industrial audio and video, interactive media, Web<br />
services, online communities experts, and grass roots advocates.<br />
Divisions: Selfish Entertainment (audio/video)<br />
Vox Medica, Inc.<br />
The Curtis Center, Suite 250-S, Independence Square West, Philadelphia, PA 19106<br />
Phone: 215-238-8500 • Fax: 215-238-0881<br />
E-mail: marketing@voxmedica.com • Web: www.voxmedica.com<br />
Founded: 1953<br />
Officers: Donald J.M. Phillips, PharmD, Principal and CEO; Yvonne D’Amelio, MBA,<br />
Principal and Chief Financial Officer; E. Michael D. Scott, Principal and EVP; Eve<br />
Dryer, Principal and President; EVPs, Tim R. Garde, Peggy Heller; VPs, Audrey<br />
Benvignati, Christine Dona<strong>to</strong>, Kevin Dunn, Rhoda Dunn, Isabelle Gauvry, Lynn<br />
Shepherd.<br />
Healthcare accounts: Abbott Labora<strong>to</strong>ries; Aetna Inc.; AmerisourceBergen Corporation;<br />
Amylin Pharmaceuticals, Inc; AstraZeneca Pharmaceuticals LP; Baxter International Inc.; Biogen<br />
Idec Inc.; Celgene Corporation; Centers for Disease Control and Prevention; CIGNA HealthCare;<br />
Genentech Inc.; IMS Health Inc.; Janssen, L.P.; LifeScan, Inc.; Ortho Biotech Products, L.P.; Pfizer<br />
Inc.; PricewaterhouseCoopers; Roche; Serono, Inc.; Teva Pharmaceuticals USA.<br />
New Hire Detail: Steve Martino, VP, Creative Direc<strong>to</strong>r; Walter A. Sella, MD, MBA, Medical<br />
Direc<strong>to</strong>r; Lisete Andre, VP, Account <strong>Group</strong> Supervisor; Kelly Cacioppo, VP.<br />
Divisions: Vox Medica Marketing Communications, Vox Medica Public Relations, Vox Medica<br />
Training and Development, Vox Medica Strategic Solutions, Institute for Continuing Healthcare<br />
Education.<br />
184 MM&M JULY 2007<br />
Warhaftig Associates, Inc.<br />
740 Broadway, New York, NY 10003<br />
Phone: 212-995-1700 • Fax: 212-995-1166<br />
E-mail: matt@warhaftig.com<br />
Founded: 1982<br />
Officers: Matt Warhaftig, President<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Sales materials 100.0% 40.0%<br />
Software, packaging, books 60.0<br />
FEATURED WORK<br />
Product: AVIVA<br />
Client: Baxter<br />
Why this ad is special: The launch campaign for<br />
Baxter’s new AVIVA container systems that offering<br />
pharmacists “nothing” is a good thing when it applies <strong>to</strong><br />
the drug-compatibility challenges presented by DEHP<br />
and PVC.<br />
Healthcare accounts: Pfizer; Daiichi: Sankyo; Eisai; Abbott.<br />
Services: Our focus is on creating unique programs and <strong>to</strong>ols <strong>to</strong> communicate value messages<br />
<strong>to</strong> managed care and hospital audiences. Programs may encompass print, software, Web, and<br />
other types of cus<strong>to</strong>mer presentations.<br />
Williams-Labadie<br />
57 W. Grand Avenue, Chicago, IL 60610<br />
Phone: 312-222-5800 • Fax: 312-222-2530<br />
E-mail: plabadie@williamslabadie.com • Web: www.williamslabadie.com<br />
Founded: 1990<br />
Parent company: Publicis Healthcare <strong>Group</strong>, 1675 Broadway, New York, NY 10019<br />
Officers: Peter Labadie, CEO; Tony Goosmann, President; Randy Isaacson, EVP;<br />
Julie Drinane, SVP, Finance and Human Resources.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 15.0%<br />
Alternative media 20.0<br />
Conventions/exhibits 10.0<br />
Direct marketing 10.0<br />
Sales materials 45.0<br />
Healthcare accounts: Astellas Pharma US, Inc.: Adenoscan, Adenocard; Abraxis<br />
Oncology/AstraZeneca: Abraxane; Smith & Nephew: Acticoat, Allevyn, Secura,<br />
Iodosorb/Iodoflex; Prometheus Labora<strong>to</strong>ries Inc.: corporate, diagnosics, En<strong>to</strong>cort EC; Advanced<br />
Medical Optics, Inc.: Blink Contacts, Complete Moisture Plus; Medicis Aesthetics; Gelita Health<br />
Products USA Inc.: CH-Alpha; PDL BioPharma Inc.; deCode Genetics; Genentech: corporate;<br />
DaVita Village Health; National Starch.<br />
Number of Accounts gained: 9<br />
Accounts gained: Abraxis Oncology/AstraZeneca: Abraxane; Smith & Nephew:<br />
Iodosorb/Iodoflex; Medicis Aesthetics Gelita Health Products USA Inc.: CH-Alpha; PDL BioPharma<br />
Inc.; deCode Genetics; Genentech: Corporate; DaVita Village Health; National Starch; American<br />
Board of Medical Specialties.<br />
Number of Accounts lost: 1<br />
Accounts lost: Pharmavite.<br />
Services: Williams-Labadie is a mid-size, full-service advertising agency focused on building<br />
strong healthcare brands aimed at consumer and professional audiences. The agency utilizes all<br />
forms of media, including print, online, interactive, video and TV, direct marketing, and radio.<br />
Divisions: Ideon Healthcare Education
FEATURED WORK<br />
Product: Adenoscan<br />
Client: Astellas Pharma US, Inc<br />
Creative/account team: Jim Grossman, SVP,<br />
Account Supervisor; Chris DeProfio, Account<br />
Supevisor; David Diaz, Account Executive; TJ Cimfel,<br />
Creative Direc<strong>to</strong>r; Laura Frizzo, Sr. Art Direc<strong>to</strong>r; Chris<br />
Siek, Copywriter.<br />
Why this ad is special: This campaign is a simple,<br />
clear communciation of the primary benefit of this<br />
market-leading cardiovascular diagnostic — It helps<br />
identify who’s at risk.<br />
Wishbone/ITP<br />
245 5th Avenue, 12th Floor, New York, NY 10016<br />
Phone: 646-486-9700 • Fax: 212-213-4235<br />
E-mail: smichaelson@wishbone-itp.com • Web: www.wishbone-itp.com<br />
Founded: 1998<br />
Officers: Steven Michaelson, Founding Partner, CEO; Judy Capano, Partner, Chief<br />
Strategic Officer; Renee Mellas, Partner, General Manager; Steve Hamburg, Partner,<br />
Chief Creative Officer; Ralph DeVi<strong>to</strong>, Chief Financial Officer; Theodore Whitby, EVP,<br />
Direc<strong>to</strong>r of Strategic Planning; Mark McDowell, SVP, Creative Direc<strong>to</strong>r - Art;<br />
Stephanie Sorine, SVP, Creative Direc<strong>to</strong>r - Copy; George Ho, SVP, Management<br />
Supervisor; James Chris<strong>to</strong>doulou, MD, SVP, Medical Direc<strong>to</strong>r.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 20.0% 20.0%<br />
Alternative media 5.0<br />
Conventions/exhibits 10.0 10.0<br />
Direct marketing 15.0 15.0<br />
Sales materials 40. 45.0<br />
Medical Education 10.0<br />
Interactive media 5.0<br />
Other 5.0<br />
Healthcare accounts: Dey LP: EiPen, Formoterol; Genzyme Biosurgery: Seprafilm, Synvisc,<br />
Synvisc new formulation; MedPointe Pharmaceuticals: Astelin, Astelin new formulation, Optivar;<br />
Otsuka America Pharmaceutical Inc.: Tolvaptan; Auxilium Pharmaceuticals Inc.: Testim; Barrier<br />
Therapeutics Inc.: Vusion; Bris<strong>to</strong>l Meyers Squibb: Coumadin; Eggland’s Best: Eggs;<br />
GlaxoSmithKline: Commit.<br />
Number of Accounts gained: 6<br />
Accounts gained: Dey: Formoterol; Otsuka: Tolvaptan; Genzyme: Seprafilm; GSK: Commit;<br />
Auxilium: Testim; Barrier Vusions DTC: Vusion.<br />
Number of Accounts lost: 0<br />
Services: As a full service-advertising agency, Wishbone provides a full range of marketing<br />
services, including advertising, sales promotion, direct marketing, and online communications.<br />
We also offer both sales training and motivation. Our multimedia group is the best in the business<br />
regarding electronic detailing. This year our in house producer and edi<strong>to</strong>rs developed two DTC<br />
commercials. Our Medical Education division, Backbone, has really taken off this year executing<br />
numerous projects both accredited and non-accredited.<br />
Divisions: Wishbone Rx, Wishbone Consumer, Wishbone Interactive, and Backbone — Medical<br />
Education.<br />
FEATURED WORK<br />
Product: Optivar<br />
Client: MedPointe Pharmaceuticals<br />
Creative/account team: Mark<br />
McDowell, Stephanie Sorine, John Thelian,<br />
Matt Schneider.<br />
Why this ad is special: Optivar, marketed<br />
by MedPointe Pharmaceuticals, is<br />
indicated for the treatment of the itching<br />
associated with allergic conjunctivitis.<br />
Optivar has a unique mechanism of action<br />
that enables it <strong>to</strong> block many allergy<br />
pathways. Therefore, physicians and patients can EXPECT MORE with OPTIVAR. Wishbone<br />
created this “super goalie” <strong>to</strong> help bring the blocking power of OPTIVAR <strong>to</strong> life. This campaign<br />
exceeded expectations on many fronts, including “s<strong>to</strong>pping power” (no pun intended).<br />
AGENCY A-TO-Z<br />
Product: Testim<br />
Client: Auxilium Pharmaceuticals<br />
Creative/account team: Steve<br />
Hamburg, Stephanie Sorine, Mark<br />
McDowell, Ted Whitby, Renee Mellas.<br />
Why this ad is special: Low tes<strong>to</strong>sterone<br />
is a common, though very under<br />
diagnosed, condition. In this new<br />
campaign for the tes<strong>to</strong>sterone gel Testim,<br />
Wishbone wanted <strong>to</strong> raise the awareness<br />
of low tes<strong>to</strong>sterone with a provocative<br />
image, and position the brand as the<br />
optimal solution <strong>to</strong> low tes<strong>to</strong>sterone. The image of a man with missing T’s is arresting, and the<br />
“Res<strong>to</strong>re What’s Missing” headline simply and powerfully completes the thought.<br />
Zuchelli & Johnson Healthcare<br />
Communications<br />
2873 Ocean Avenue, Seaford, NY 11783<br />
Phone: 516-783-1400 • Fax: 516-783-1805<br />
E-mail: admin@adwise.com • Web: www.adwise.com<br />
Founded: 1983<br />
Officers: Thomas Johnson, President; Angela Johnson, EVP; Cathy Vernino, VP.<br />
U.S. billings breakdown by media/source<br />
2006 2005<br />
Journals 40.0% 41.0%<br />
Alternative media 3.0 2.0<br />
Conventions/exhibits 8.0 3.0<br />
Direct marketing 28.0 28.0<br />
Sales materials 21.0 26.0<br />
Special Projects/Research 3.0<br />
Healthcare accounts: Baxter ACC: Propofol, Brevibloc, Suprane, TDS, Sevoflurane,<br />
multisource injectable products, various brands, projects and media planning; Daiichi: projects;<br />
Edlaw Pharmaceuticals: Dialysate additives; EZ-EM: Visipace; PDL BioPharma.<br />
Accounts gained: Nexmed, Labora<strong>to</strong>ry Skin Care, GeneraMedix.<br />
Accounts lost: INOtherapeutics, CareMark.<br />
Divisions: Option Printing, Inc.; PharmNation: media sales representative for State Pharmacist<br />
Association journals.<br />
FEATURED WORK<br />
Product: Sevoflurane<br />
Client: Baxter Healthcare Corporation<br />
Creative/account team: Cathy Vernino, Creative<br />
Team Leader.<br />
<strong>Media</strong> team: Angela Johnson, <strong>Media</strong> Team Leader.<br />
Why this ad is special: Baxter launched Sevoflurane<br />
globally. A branding image that could be easily utilized<br />
by creative teams in two dozen countries was required.<br />
The choice of a yellow sunflower represents the product<br />
code color and was accepted by the marketing teams in<br />
every country.<br />
JULY 2007 MM&M 185