lna 2007 profiles Y rev1.qxp - Advertising Age

DATACENTER 2007 AGENCY PROFILES YEARBOOK 

100 LEADING 

NATIONAL 

ADVERTISERS 

Profiles of the top 100 U.S. marketers in this 52nd annual ranking 

100 

LEADING 

NATIONAL 

ADVERTISERS 

RANKED 

PAGE 10 

DATACENTER 

TOTAL 

AD SPENDING 

BY MEDIUM 

FOR 

2006 AND 2005 

PAGE 8 

U.S. 

AD SPENDING 

BY 

CATEGORY 

AND MEDIUM 

PAGE 9 

June 25, 2007 

2007 MARKETER PROFILES YEARBOOK 

MORE ONLINE: 

TOP 

SPENDERS BY 

MEDIUM, BRAND 

AND MARKET SHARE 

AdAge.com 

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3 | Advertising Age | June 25, 2007 

DATACENTER 100 LEADING NATIONAL ADVERTISERS: MARKETER PROFILES YEARBOOK 

WHAT’S INSIDE THE YEARBOOK 

WELCOME TO THE 2007 Marketer Profiles 

Yearbook. This yearbook is a companion to 

Advertising Age’s 52nd annual 100 

Leading National Advertisers report published 

in print and on AdAge.com on June 

25, 2007. 

Inside this yearbook, you’ll find 

detailed profiles of the 100 LNA companies 

including ad spending broken down 

by media and brands; listings of management 

and marketing executives; a tally of 

agencies and key agency executives; and 

financial results. 

Want to know more about agencies 

that work for the 100 LNA? Download 

the 2007 Agency Profiles Yearbook, a 100plus-page 

PDF book available free in the 

DataCenter at AdAge.com. 

Inside 

ANALYSIS 

Top 100 spending in perspective. LNA 

spending in 2006 rose 3.1% to $105 billion. 

Page 4 

AD SPENDING, 2000-2007 

The boom of 2000, bust of 2001 and 

uneven recovery that followed. 

Page 5 

100 LEADERS OVER 50 YEARS 

How the ad market has changed since 

1956. 

Page 5 

SLICES OF THE AD SPENDING PIE 

Summary of measured media spending 

by media and category. 

Page 7 

AD SPENDING BY MEDIA 

Detailed table of measured U.S. spending 

by media. This chart is a compilation of 

media spending from 18 media types 

monitored by TNS Media Intelligence as 

well as freestanding insert data from 

TNS’s Marx Promotion Intelligence; plus 

unmeasured spending estimates both for 

the Top 100 advertisers and all U.S. advertisers. 

Page 8 

AD SPENDING BY CATEGORY 

Detailed table of measured spending by 

category. This chart breaks out measured 

media by 29 ad categories using TNS’s 

Stradegy data, from automotive at $19.8 

billion to cigarettes & tobacco at $156 

million. 

Page 9 

LNA RANKING 

Leading National Advertisers ranked 

from 1 to 100. The list covers marketers 

from No. 1 Procter & Gamble ($4.9 billion) 

to No. 100 State Farm ($338 million). 

Forty marketers on the list have 

U.S. measured plus unmeasured ad totals 

above $1 billion. 

Page 10 

MARKETER PROFILES 

Detailed profiles of the 100 LNA, alphabetically 

from Abbott Laboratories to 

Yum Brands. 

Page 12 

METHODOLOGY 

How the Ad Age DataCenter calculated 

the 100 LNA. 

Page 8 

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STAFF FOR THIS REPORT 

Bradley Johnson, director of data 

analytics 

Kevin Brown, group data manager 

Maureen Morrison, research editor 

Maura Wall, research coordinator 

Jess D’Amico, Katy Gallagher, Ezekiel 

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coordinator 

Mike Ryan, special reports editor



TOP 100 SPENDING UP 

3.1% TO $105 BILLION 

BIG SHIFT: Traditional media feel the pinch as No.1 P&G and 

other marketers extend their reach via internet,promotions 

By BRADLEY JOHNSON 

bjohnson@adage.com 

the top 100 U.S. advertisers last year 

increased ad spending by a modest 3.1% to a 

record $104.8 billion. But most of that 

growth came from “unmeasured” disciplines. 

In a troubling sign for traditional 

media, the marketing leaders increased 

measured media spending by just 0.6%, the 

smallest gain since the 2001 recession. 

Media measured by ad-tracking services—such 

as TV, print and some forms of 

internet advertising—accounted for 58.2% 

of these top marketers’ U.S. ad spending, 

down from 59.6% in 2005, according to 

Advertising Age’s 52nd annual 100 Leading 

National Advertisers report. 

The rest of the spending came from 

unmeasured disciplines, primarily marketing 

services such as direct marketing, sales promotion 

and digital communications (including 

unmeasured forms of internet media 

such as paid search). 

Exhibit A: Procter & Gamble Co., the No. 

1 advertiser. Ad Age estimates that P&G’s 

unmeasured U.S. spending last year rose 

15% vs. a 3.9% increase in measured media. 

The package-goods giant’s shift toward 

unmeasured disciplines continues. The marketer’s 

first-quarter measured spending fell 

8.6%, according to TNS Media Intelligence. 

P&G Chairman-CEO A.G. Lafley Jr. last 

month told analysts: “If you step back and 

look at our [marketing] mix across most of 

the major brands, it’s clearly shifting, and it’s 

shifting from measured media to in-store, to 

the internet and to trial activity [i.e., product 

sampling].” Mr. Lafley said P&G will put a 

big emphasis on such “nonmeasured media” 

in the fiscal year beginning July 1. 

The shift from measured media mirrors 

what’s happening in the agency business. 

Since 2005, U.S. marketing-communications 

agencies have generated more revenue from 

marketing services than from traditional 

advertising and media, according to Ad Age’s 

DataCenter (AA, June 11). Omnicom Group, 

the world’s largest marketing organization, 

generated 57% of its revenue last quarter 

from marketing services. 

MAJORITY BOOST SPENDING 

Sixty-nine of the 100 marketers disclosed 

worldwide ad spending in their annual 

reports. They define “advertising” differently—some 

include only media spending, while 

others factor in promotion—but the figures 

provide a useful indicator of global spending 

trends. Among these companies, stated 

worldwide ad spending last year increased 

3.5%, and revenue increased 7.3%. 

As for U.S. advertising, 69 of the 100 

LNA companies increased combined measured/unmeasured 

U.S. ad spending last year; 

75 of the 100 increased measured media 

spending. 

On Ad Age’s list, the biggest cut in U.S. 

spending came at General Motors Corp., 

down a whopping $814 million or 19.8%. 

GM reduced spending for each of its brands, 

but its big spending cut reflected a pullback in 

corporate advertising. 

GM’s ad cuts moved the automaker down 

a notch to third place in the LNA ranking. 

AT&T grabbed the No. 2 slot as its estimated 

spending jumped 26% to about $3.3 billion. 

The company spent heavily to rebrand 

SBC as AT&T. 

The top advertiser is no surprise: Procter 

& Gamble, whose estimated spending last 

year rose 6.8% to $4.9 billion. P&G has been 

No. 1 or No. 2 for 50 of the 52 years that Ad 

Age has ranked Leading National 

Advertisers. P&G, following its 2005 Gillette 

acquisition, now appears to have a lock on 

No. 1; its ’06 estimated spending was 46% 

higher than that of No. 2 AT&T. 

The nation’s top 100 advertisers last year 

accounted for 41% of U.S. measured spending.Their 

share varies by medium:The companies 

accounted for 67% of network TV 

advertising but only 34% of measured internet 

advertising. 

The marketing leaders drive some ad categories. 

Measured spending in the biggest ad 

category, automotive, fell 5.7% or $1.2 billion, 

reflecting a pullback in Detroit. 

Telecom, the No. 3 category, rose 9.6% or 

$959 million. Last year’s three most-advertised 

brands were all telecoms: 

AT&T/Cingular, Verizon and Sprint. 

This year will be tougher. In the first 

quarter, six of the top 10 U.S. advertisers cut 

spending, according to TNS. This month, 

TNS cut its full-year U.S. ad growth forecast 

from 2.6% to 1.7%, the worst since 2001. 

That’s bad news for traditional media. But 

there should be more opportunities for disciplines 

unmeasured by ad trackers. Just ask 

P&G.



ADVERTISING SPENDING, 2000-2007 

Ad-spending growth since the boom of 2000, bust of 2001 and the uneven recovery 

100 LEADING NATIONAL ADVERTISERS 

MEASURED MEDIA (TNS) % CHG. 

10% 

-5 

-10 

10 

5 

0 

5 

0 

-5 

-10 

’00 

’01 

’02 

’03 

’04 

’05 

TOTAL SPENDING % CHG. (MEAS. + UNMEAS.) 

10% 

-5 

-10 

’00 

Sources: TNS Media Intelligence, Ad Age DataCenter 

MEASURED MEDIA SPENDING % CHG. (TNS) 

15% 

10 

5 

0 

5 

0 

-5 

-10 

’00 

’00 

’01 

’01 

’01 

’02 

’02 

’03 

’03 

’04 

U.S. ADVERTISING 

’04 

’05 

’05 

TOTAL U.S.: MEDIA + DIRECT MAIL % CHG. (COEN) 

15% 

’02 

’03 

1. Revised to 3.8% from 4.1%. 2. Forecast (TNS from June ’07; Coen from Dec. ’06). 

Sources: TNS Media Intelligence, Ad Age DataCenter, Universal McCann's Robert J. Coen 

’04 

’05 

’06 

N/A 

’07 

’06 ’07 

’06 

’06 

N/A 

’07 

1 2 

’07 2 

100 LEADERS OVER 50 YEARS 

How ad spending for 100 Leading National Advertisers 

and overall U.S. spending has changed since 1956 

100 LNA 

TOTAL SPENDING 

TOP THREE 

PROCTER 

& GAMBLE U.S. 

AD SPENDING 

COMPANIES 

THAT MADE 100 

LNA IN BOTH 

’56 AND ’06 

TOTAL U.S. 

ADVERTISING 

(COEN) 

100 LNA 

SHARE OF TOTAL 

U.S. ADVERTISING 

U.S. 

AD SPENDING 

PER CAPITA 

U.S. 

AD SPENDING 

AS % OF GDP 

U.S. 

AD SPENDING 

AS % OF WORLD 

SPENDING 

U.S. POPULATION 

AS % OF WORLD 

POPULATION 

2006 1956 

$105B 

1. P&G 

2. AT&T 

3. GM 

$4.9B 

$2.1B 

($15.4B, adj. 

for inflation) 

1. GM 

2. P&G 

3. FORD 

$93M 

($689M, adj. 


19 19 

$285.1B 

$9.9B 

($73.5B, adj. 


37% 21% 

$952 

$59 

($435, adj. 


2.2% 2.3% 

48% 69% 

5% 6% 

Sources: Ad Age DataCenter, Universal McCann’s Robert J. Coen, 

Census Bureau, Bureau of Economic Analysis

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OUTDOOR $3.83B 

RADIO $11.06B 

HOW $150B IN SPENDING WAS SPLIT BY MEDIA... 

U.S. measured media spending—for all advertisers including the 100 LNA—grew 3.8% 

to $149.7 billion in 2006 according to TNS. Winner: internet (up 17.3%). Loser: local newspapers (down 3.1%) 

CABLE TV NETWORKS $16.75B 

SYNDICATED TV $4.24B 

SPOT TV $17.23B 

2.8% 

11.2% 

7.4% 

11.5% 

2.6% 

6.5% 

Source: TNS Media Intelligence. Numbers rounded. More info: tns-mi.com This pie chart aggregates TNS’ 18 measured media as follows: Magazine includes consumer magazine, Sunday magazine, local magazine, Spanish-language magazine and business publication; 

newspaper includes national, local and Spanish-language newspaper; radio includes network, national spot and local. Internet excludes paid search and broadband video. See Page 8 for methodology. 

1. AUTOMOTIVE $19.80B 

2. RETAIL $19.11B 

3. TELECOM$10.95B 

18.1% 

...AND BY ADVERTISING CATEGORY 

Automotive again led all categories in media spending, 

but spending dropped 5.7% from $21 billion in 2005 

12.8% 

7.3% 

6.1% 

13.2% 

4. MEDICINE & REMEDIES $9.19B 5.8% 

5. GENERAL SERVICES $8.70B 

6. FINANCIAL SERVICES $8.69B 

7. FOOD, BEVERAGES & CANDY $7.23B 

INTERNET $9.76B 

Source: TNS Media Intelligence. Numbers rounded. More info: tns-mi.com Data include 18 measured media: broadcast network, spot, syndicated and Spanish-language TV; cable TV networks; national spot, network and local radio; consumermagazine, Sunday magazine, local 

magazine, Spanish-language magazine and business publication; national, local and Spanish-language newspaper; outdoor and internet (excluding paid search and broadcast video). Telecom includes ISPs and advertising for internet sites and services. Categories aggregated by Ad 

Age. See Page 8 for methodology. 

19.9% 

33.1% 

3.8% 

5.8% 4.8% 

MAGAZINE $29.83B 

19.9% NEWSPAPER $29.80B 

NETWORK TV $27.16B 

OTHER $48.49B 

3.6% 3.6% 10. MOVIES, RECORDED 

VIDEO & MUSIC $5.38B 

9. AIRLINES, HOTELS & 

CAR RENTALS $5.42B 

8. PERSONAL CARE $5.73B



DOMESTIC ADVERTISING SPENDING TOTALS BY MEDIUM 

Ranked by total U.S ad spending in 2006 

ALL U.S. ADVERTISING SPENDING FROM TNS 

ADVERTISING EXPENDITURES MEDIUM AS % OF TOTAL COEN’S U.S. TOTALS* 

MEDIA 2006 2005 % CHG 2006 2005 2006 2005 % CHG 

Magazine $23,346 $22,311 4.6 8.2 8.2 $13,425 $12,847 4.5 

Sunday magazine 1,881 1,739 8.2 0.7 0.6 NA NA NA 

Business publication 4,145 4,260 -2.7 1.5 1.6 4,320 4,170 3.6 

Local magazine 462 428 7.9 0.2 0.2 NA NA NA 

National newspaper 3,539 3,428 3.2 1.2 1.3 7,241 7,465 -3.0 

Local newspaper 24,433 25,218 -3.1 8.6 9.3 40,468 39,870 1.5 

FSI 1,828 1,817 0.6 0.6 0.7 NA NA NA 

Network TV 25,900 25,033 3.5 9.1 9.2 16,934 16,128 5.0 

Spot TV 18,492 16,651 11.1 6.5 6.1 26,117 24,300 7.5 

Syndicated TV 4,235 4,223 0.3 1.5 1.6 4,080 3,865 5.6 

Cable TV network 16,746 16,197 3.4 5.9 6.0 19,119 18,296 4.5 

Network radio 1,005 1,010 -0.5 0.4 0.4 NA NA NA 

National spot radio 2,695 2,604 3.5 0.9 1.0 4,411 3,469 27.2 

Local radio 7,355 7,404 -0.7 2.6 2.7 15,203 15,357 -1.0 

Outdoor 3,831 3,529 8.6 1.3 1.3 6,615 6,232 6.1 

Direct mail NA NA NA 0.0 0.0 59,912 55,218 8.5 

Internet 9,756 8,318 17.3 3.4 3.1 9,705 7,764 25.0 

Measured 149,649 144,170 3.8 52.5 53.2 227,550 214,981 5.8 

Unmeasured 135,457 126,930 6.7 47.5 46.8 57,556 56,119 2.6 

Total U.S. 285,106 271,100 5.2 100.0 100.0 285,106 271,100 5.2 

Notes: Dollars are in millions. Media expenditures by medium from TNS Media Intelligence. Magazines include Spanish-language magazines. Newspapers include Spanish-language newspapers. Network TV includes Spanish-language TV networks. Spot TV includes 

Snapish-language Spot TV. The total for ALL U.S. ADVERTISING media expenditures ($285.1 billion) is from Robert J. Coen’s media analysis at Universal McCann. *The ALL U.S. ADVERTISING unmeasured is the Coen total minus the TNS total media. 

METHODOLOGY 

THE 100 LEADING NATIONAL Advertisers are 

selected from the 300 largest national advertisers 

based on measured U.S. media spending. 

That group is pared to 100 after estimated 

unmeasured expenditures are added. 

MEASURED MEDIA 

Measured media advertising is estimated 

U.S. spending across 19 media. It consists of 

18 media tracked by TNS Media Intelligence 

(tns-mi.com) in its Stradegy product plus 

freestanding inserts tracked by TNS’s Marx 

Promotion Intelligence (tnsmi-marx.com). 

Measured media include: 

TV: network TV (ABC, CBS, Fox, NBC, 

CW, MyNetwork); cable networks (52); spot 

TV (600 English, 35 Spanish stations in 100 

markets); syndicated TV; Spanish TV networks 

(Telefutura, Telemundo, Univision). 

Internet (2,500-plus sites; excludes paid 

search and broadband video). 

Radio: local radio (500 stations in 28 top 

markets); national spot radio (4,000 stations 

in 225-plus markets); network radio (4). 

Magazines: consumer magazines (350plus); 

Sunday magazines (5); local magazines 

(30); B-to-B titles (480). 

Newspapers: local papers (250); national 

papers (NYT, USA, WSJ); Spanish newspapers 

(65). 

Outdoor (200-plus markets). 

UNMEASURED SPENDING 

Unmeasured spending is an Ad Age 

DataCenter estimate that includes direct 

marketing, sales promotion, co-op spending, 

coupons, catalogs, product placement, special 

events and unmeasured forms of internet 

media (such as paid search). Essentially, 

unmeasured is the difference between a company’s 

measured media (from TNS) and its 

total ad costs (either reported by the company 

or estimated by Ad Age). A company’s 

reported ad costs are weighted by Ad Age to 

reflect a U.S.-only percentage. 

MERGERS & JOINT VENTURES 

Brands and companies that the Leaders 

acquire or divest are treated pro forma in this 

report, as if the deals occurred at the beginning 

of a company’s previous fiscal year 

(2005). Media spending for those brands or 

units is folded into or removed from a Leader 

for two consecutive years (2005 and 2006). 

A Leader must own more than 50% of a 

product or unit for that product or unit’s 

media to be consolidated with the Leader. 

Joint ventures with 50/50 ownership are 

treated as standalone properties by Ad Age. 

Sony, for example, is not credited with ad 

spending for Sony BMG Music 

Entertainment and Sony Ericsson Mobile 

Communications, two such ventures. 

TOP BRANDS 

Ad Age determined the top 200 brands by 

aggregating measured spending for all products 

or services that fall under that brand.



DOMESTIC ADVERTISING SPENDING BY CATEGORY 


RANK MEASURED MEDIA U.S. MEASURED MEDIA BREAKOUT FOR 2006 

‘06 ‘05 CATEGORY 2006 % CHG MAGAZINE NEWSPAPER OUTDOOR TV CABLE NETS RADIO INTERNET 

1 1 Automotive $19,799.0 -5.7 $2,174.7 $5,024.5 $343.8 $8,637.0 $1,348.0 $1,543.8 $727.2 

2 2 Retail 19,114.0 2.0 2,097.9 6,763.2 387.4 5,420.0 1,039.7 2,148.4 1,257.5 

3 3 Telecommunications 10,950.2 9.6 898.7 2,172.6 278.4 4,061.7 1,269.7 774.6 1,494.7 

4 5 Medicine & remedies 9,192.9 9.0 2,786.5 279.5 22.7 4,038.7 1,382.0 304.1 379.3 

5 6 General services 8,702.0 10.4 1,033.6 2,270.8 583.5 2,302.9 454.2 1,319.5 737.7 

6 4 Financial services 8,689.0 2.1 1,188.9 1,891.3 245.2 2,224.3 932.3 725.0 1,481.9 

7 7 Food, beverages & candy 7,225.0 -1.2 1,997.2 50.3 76.5 3,190.2 1,450.8 326.3 133.7 

8 8 Personal care 5,732.0 1.2 2,387.6 29.4 13.5 2,345.4 796.7 53.9 105.5 

9 10 Airlines, hotels, car rental, travel 5,415.6 -1.3 1,484.1 1,412.9 331.9 876.1 515.4 342.9 452.2 

10 9 Movies, recorded video & music 5,379.9 -3.6 317.0 1,028.3 91.8 2,447.1 1,047.4 258.7 189.7 

11 11 Restaurants 5,291.5 4.5 134.9 183.8 240.2 3,339.2 810.6 534.2 48.5 

12 12 Media 5,050.5 2.5 1,744.1 1,269.0 246.5 266.2 67.2 741.1 716.4 

13 16 Government, politics, religion 3,510.6 43.0 386.5 530.1 148.9 1,585.9 238.6 465.0 155.6 

14 13 Insurance 3,446.2 19.2 277.6 385.9 113.3 1,499.7 635.0 383.6 151.2 

15 15 Real estate 3,132.3 20.3 380.8 1,894.1 258.2 251.9 77.2 138.4 131.7 

16 14 Apparel 2,911.7 6.8 2,186.3 59.6 28.7 353.4 223.4 20.8 39.4 

17 17 Computers, software 2,509.8 13.5 1,165.9 226.4 49.2 381.7 167.7 62.8 456.0 

18 19 Home furnishings 2,213.6 7.6 1,069.7 114.1 17.0 551.6 307.8 68.8 84.6 

19 18 Beer, wine & liquor 2,099.9 -4.9 520.2 54.2 163.9 734.4 340.5 225.7 61.0 

20 21 Education 1,942.4 8.5 382.3 342.4 74.6 544.8 166.9 157.7 273.7 

21 20 Home supplies & cleaners 1,938.0 4.0 367.8 5.8 2.6 978.5 525.9 27.6 29.8 

22 22 Toys & games 1,253.4 -2.9 179.6 7.5 3.3 286.9 607.9 8.3 159.9 

23 23 Hardware & home building 1,028.3 -1.3 519.5 103.8 8.6 169.1 168.8 32.2 26.3 

24 25 Sporting goods 562.3 5.8 376.1 28.2 5.0 86.0 48.1 5.5 13.5 

25 24 Gas & oil 524.0 -3.7 112.1 70.1 34.5 149.2 73.6 72.9 11.8 

26 26 Pet food & pet care 490.1 -1.0 151.5 3.2 0.1 209.4 98.1 6.6 21.3 

27 27 Office equipment 334.2 -8.5 145.1 25.1 2.2 94.1 36.4 20.9 10.4 

28 28 Shipping & freight 326.8 -8.9 66.0 14.2 3.2 147.0 41.7 43.4 11.2 

29 29 Cigarettes & tobacco 155.6 0.1 109.9 1.6 0.5 31.2 5.7 0.5 6.2 

Direct response advertising 6,461.6 5.4 2,486.2 493.7 1.9 1,154.0 2,121.1 69.8 135.0 

Miscellaneous 4,306.4 2.0 1,896.6 1,285.2 54.2 356.3 275.2 171.9 266.9 

Total 149,688.7 3.6 31,024.6 28,020.8 3,831.2 48,713.9 17,273.5 11,054.8 9,769.9 

Notes: Dollars in millions. 2005 ranking represents data compiled in 2007. Table includes 18 measured media from TNS Media 

Intelligence. FSIs are excluded from these totals. 

ABOUT THE MEDIA: Consumer magazine includes Sunday magazine, local magazine, and Spanish-language magazine; radio is 

network, national spot and local; newspaper includes national newspaper and Spanish-language newspaper. 

ABOUT THE CATEGORIES: Categories are aggregated from TNS classifications as follows (not comprehensively): Automotive 

includes dealerships; Retail includes discount department & variety stores, department stores, retail, shopping centers & catalog 

showrooms; Telecom, Internet services and ISP includes telephone companies (both wireless, local and long distance), Internet 

services providers, web designers, communications networks, telephone equipment, and offline internet support; Medicines & 

proprietary remedies: Pharmaceutical houses, medicines & proprietary remedies, fitness, eye glasses, medical equipment; Financial 

services includes credit cards; Food, beverages & confectionery: Beverages, confectionery & snacks, dairy, produce, meat & bakery 

goods, prepared foods, ingredients, mixes & seasonings; General Services: Apparel services, business services, beauty shops, 

doctors, nurses, chiropractors, dentists, hospitals, clinics & medical centers, legal services, rental services, dating services, spectator 

sporting events, exterminators, electric & water companies; Personal care: Cosmetics & beauty aids, personal hygiene, hair products, 

toiletries, hygienic goods & skin care; Movies, recorded video and music includes DVDs; Direct response advertising includes direct 

response advertising in all classifications; Airlines, hotel, car rental and travel includes cruise ship travel; Apparel: ready-to-wear, 

underclothing & hosiery, jewelry, accessories & footwear; Home furnishings, appliances: household furnishings & accessories, 

building materials, equipment & fixtures, appliances, electronics; Home supplies and cleaners: Household soaps, cleansers & polishes, 

laundry soaps, foils, wraps, paper products; Miscellaneous: Aviation (excluding freight), employment recruitment, military and 

government, agriculture, lawn and garden, industrial, luggage, cameras, film.



NATIONAL MARKETERS RANKED 1 TO 50 


RANK TOTAL U.S. ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING 

2006 2005 MARKETER HEADQUARTERS 2006 2005 % CHG 2006 2005 % CHG 

1 1 Procter & Gamble Co. Cincinnati $4,898.0 $4,587.9 6.8 $3,526.5 $3,395.0 3.9 

2 5 AT&T San Antonio, Texas 3,344.7 2,653.6 26.0 2,341.3 1,813.3 29.1 

3 2 General Motors Corp. Detroit 3,296.1 4,110.1 -19.8 2,208.4 2,918.2 -24.3 

4 3 Time Warner New York 3,088.8 3,518.3 -12.2 1,837.8 2,075.8 -11.5 

5 7 Verizon Communications New York 2,821.8 2,481.3 13.7 1,947.0 1,761.7 10.5 

6 6 Ford Motor Co. Dearborn, Mich. 2,576.8 2,611.8 -1.3 1,700.7 1,567.1 8.5 

7 9 GlaxoSmithKline Brentford, Middlesex, U.K. 2,444.2 2,249.8 8.6 1,295.4 1,192.4 8.6 

8 8 Walt Disney Co. Burbank, Calif. 2,320.0 2,291.7 1.2 1,438.4 1,420.8 1.2 

9 4 Johnson & Johnson New Brunswick, N.J. 2,290.5 2,669.4 -14.2 1,351.4 1,674.6 -19.3 

10 12 Unilever London/Rotterdam 2,098.3 1,943.5 8.0 847.7 762.8 11.1 

11 14 Toyota Motor Corp. Toyota City, Japan 1,995.3 1,783.2 11.9 1,202.6 1,074.7 11.9 

12 13 Sony Corp. Tokyo 1,994.0 1,801.8 10.7 1,116.6 1,009.0 10.7 

13 10 DaimlerChrysler Auburn Hills, Mich./Stuttgart, Germany 1,952.2 2,181.2 -10.5 1,425.1 1,592.3 -10.5 

14 11 General Electric Co. Fairfield, Conn. 1,860.2 1,979.9 -6.0 1,097.5 1,168.2 -6.0 

15 16 Sprint Nextel Corp. Reston, Va. 1,775.2 1,715.2 3.5 1,251.5 1,320.7 -5.2 

16 17 McDonald’s Corp. Oak Brook, Ill. 1,748.3 1,656.8 5.5 785.0 762.1 3.0 

17 15 Sears Holdings Corp. Hoffman Estates, Ill. 1,652.8 1,715.3 -3.6 793.4 823.3 -3.6 

18 19 L’Oreal Clichy, France 1,456.3 1,464.2 -0.5 752.9 798.0 -5.6 

19 22 Kraft Foods Northfield, Ill. 1,423.2 1,428.9 -0.4 996.2 1,071.7 -7.0 

20 23 Macy’s Cincinnati 1,361.2 1,346.7 1.1 1,089.0 1,117.7 -2.6 

21 24 Honda Motor Co. Tokyo 1,350.8 1,314.9 2.7 878.0 854.7 2.7 

22 18 Bank of America Corp. Charlotte, N.C. 1,334.4 1,497.0 -10.9 232.2 260.5 -10.9 

23 21 Nissan Motor Co. Tokyo 1,328.9 1,441.8 -7.8 943.5 1,023.7 -7.8 

24 20 PepsiCo Purchase, N.Y. 1,322.7 1,461.0 -9.5 965.6 1,125.0 -14.2 

25 25 Nestle Vevey, Switzerland 1,315.0 1,270.9 3.5 604.9 584.6 3.5 

26 28 News Corp. New York 1,244.5 1,166.4 6.7 871.1 886.4 -1.7 

27 30 J.C. Penney Co. Plano, Texas 1,162.3 1,084.9 7.1 464.9 434.0 7.1 

28 34 Target Corp. Minneapolis 1,156.9 1,021.2 13.3 671.0 604.5 11.0 

29 26 U.S. Government Washington 1,132.7 1,230.2 -7.9 657.0 713.5 -7.9 

30 29 Home Depot Atlanta 1,118.1 1,109.3 0.8 542.3 554.7 -2.2 

31 45 Pfizer New York 1,104.9 849.2 30.1 662.9 509.5 30.1 

32 39 Berkshire Hathaway Omaha, Neb. 1,093.4 919.6 18.9 645.1 554.2 16.4 

33 41 Wyeth Madison, N.J. 1,076.8 892.7 20.6 449.5 383.9 17.1 

34 36 Wal-Mart Stores Bentonville, Ark. 1,072.6 970.3 10.5 536.3 582.2 -7.9 

35 38 JPMorgan Chase & Co. New York 1,062.5 922.2 15.2 404.4 344.4 17.4 

36 27 Novartis Basel, Switzerland 1,052.2 1,175.3 -10.5 473.5 528.9 -10.5 

37 33 Estee Lauder Cos. New York 1,031.3 1,039.0 -0.7 164.5 176.6 -6.9 

38 65 Merck & Co. Whitehouse Station, N.J. 1,024.2 538.6 90.2 512.1 269.3 90.2 

39 35 Citigroup New York 1,012.2 1,000.5 1.2 428.2 623.8 -31.4 

40 48 AstraZeneca London 1,005.3 826.0 21.7 532.8 437.8 21.7 

41 31 Viacom New York 934.1 1,075.5 -13.1 653.9 806.6 -18.9 

42 43 Schering-Plough Corp. Kenilworth, N.J. 931.5 854.7 9.0 428.5 393.2 9.0 

43 32 American Express Co. New York 928.7 1,068.9 -13.1 534.0 603.0 -11.4 

44 44 General Mills Minneapolis 920.5 852.0 8.0 579.9 613.4 -5.5 

45 46 Microsoft Corp. Redmond, Wash. 912.2 839.9 8.6 447.0 461.9 -3.2 

46 42 Yum Brands Louisville, Ky. 902.0 866.7 4.1 748.7 719.4 4.1 

47 37 Dell Round Rock, Texas 882.5 945.8 -6.7 729.5 781.8 -6.7 

48 50 Best Buy Co. Richfield, Minn. 878.7 823.5 6.7 380.5 362.3 5.0 

49 49 Capital One Financial Corp. McLean, Va. 863.7 824.8 4.7 321.2 361.7 -11.2 

50 51 Lowe’s Cos. Mooresville, N.C. 838.5 778.2 7.7 461.2 424.1 8.7 

Notes: Dollars are in millions. 2005 rankings represent data compiled in 2007. Measured media from TNS Media Intelligence’s Stradegy. Consumer magazine includes Sunday magazine, local magazine, business-to-business magazine and Spanish-language magazines; 

newspaper includes national newspaper, Spanish-language newspaper and FSI data from TNS’s Marx Promotion Intelligence; TV includes network TV, spot TV, syndicated TV, Spanish-language TV and cable TV networks; radio includes network radio, national spot radio and 

local radio.



NATIONAL MARKETERS RANKED 51 TO 100 


RANK TOTAL U.S. ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING 

2006 2005 MARKETER HEADQUARTERS 2006 2005 % CHG 2006 2005 % CHG 

51 47 Hewlett-Packard Co. Palo Alto, Calif. $828.8 $831.8 -0.4 $472.4 $507.4 -6.9 

52 53 Deutsche Telekom Bonn, Germany 815.1 714.6 14.1 595.0 521.6 14.1 

53 40 Anheuser-Busch Cos. St. Louis 813.4 919.2 -11.5 510.4 606.7 -15.9 

54 59 Hyundai Motor Co. Seoul 785.9 608.5 29.2 550.1 425.9 29.2 

55 55 Kohl’s Corp. Menomonee Falls, Wis. 765.9 646.6 18.5 435.8 402.2 8.4 

56 52 Kellogg Co. Battle Creek, Mich. 765.1 725.2 5.5 495.0 476.2 4.0 

57 71 IAC/InterActiveCorp New York 743.5 496.1 49.8 305.2 203.9 49.7 

58 54 Coca-Cola Co. Atlanta 740.8 711.2 4.2 487.1 476.5 2.2 

59 61 Bristol-Myers Squibb Co. New York 691.1 585.4 18.1 311.0 216.6 43.6 

60 58 Nike Beaverton, Ore. 678.4 608.6 11.5 220.5 200.8 9.8 

61 56 Mars Inc. McLean, Va. 658.2 636.5 3.4 362.0 350.1 3.4 

62 57 Cadbury Schweppes London 643.7 628.2 2.5 289.7 304.4 -4.8 

63 68 Limited Brands Columbus, Ohio 600.5 515.0 16.6 151.3 88.8 70.3 

64 69 Visa International San Francisco 597.1 500.3 19.3 417.9 360.2 16.0 

65 62 SC Johnson Racine, Wis. 596.5 575.7 3.6 447.3 431.8 3.6 

66 63 Clorox Co. Oakland, Calif. 584.2 572.4 2.1 494.5 486.6 1.6 

67 70 Comcast Corp. Philadelphia 568.5 497.1 14.4 426.4 372.8 14.4 

68 73 Campbell Soup Co. Camden, N.J. 564.3 484.0 16.6 414.3 334.0 24.0 

69 75 Eli Lilly & Co. Indianapolis 561.0 475.3 18.0 230.0 194.9 18.0 

70 79 Bayer Leverkusen, Germany 553.6 452.7 22.3 304.5 316.9 -3.9 

71 72 Doctor’s Associates Milford, Conn. 539.8 486.8 10.9 361.7 326.2 10.9 

72 74 Safeway Pleasanton, Calif. 533.6 481.7 10.8 198.0 196.3 0.9 

73 66 Kroger Co. Cincinnati 527.5 537.5 -1.9 147.4 163.2 -9.6 

74 64 IBM Corp. Armonk, N.Y. 516.5 547.0 -5.6 232.4 283.1 -17.9 

75 83 Circuit City Stores Richmond, Va. 498.2 426.5 16.8 303.9 247.8 22.6 

76 82 Gap Inc. San Francisco 489.4 432.1 13.3 406.2 324.1 25.3 

77 76 MasterCard International Purchase, N.Y. 486.3 466.0 4.4 345.6 335.5 3.0 

78 92 Allstate Corp. Northbrook, Ill. 476.9 394.0 21.0 350.5 289.6 21.0 

79 85 Vonage Holdings Corp. Holmdel, N.J. 465.1 413.7 12.4 465.1 413.7 12.4 

80 67 Sanofi-Aventis Paris 463.1 518.3 -10.6 245.5 274.7 -10.6 

81 87 Staples Framingham, Mass. 457.2 404.9 12.9 128.9 101.2 27.4 

82 80 Wells Fargo & Co. San Francisco 456.1 443.1 2.9 87.5 93.9 -6.8 

83 90 eBay San Jose, Calif. 453.3 396.6 14.3 144.4 158.2 -8.8 

84 86 Washington Mutual Seattle 443.0 406.9 8.9 173.4 167.6 3.4 

85 77 Wendy’s International Dublin, Ohio 435.2 453.4 -4.0 361.2 376.3 -4.0 

86 60 Volkswagen Wolfsburg, Germany 419.3 590.0 -28.9 301.9 424.8 -28.9 

87 91 Diageo London 418.9 394.3 6.2 182.6 165.6 10.3 

88 95 Mattel El Segundo, Calif. 394.1 383.6 2.7 193.3 184.5 4.8 

89 156 Apple Cupertino, Calif. 383.7 219.5 74.8 291.6 158.0 84.5 

90 101 Burger King Holdings Miami 379.5 354.5 7.0 285.7 268.9 6.3 

91 81 Abbott Laboratories Abbott Park, Ill. 374.4 436.4 -14.2 204.4 218.2 -6.3 

92 78 SABMiller London 370.8 452.9 -18.1 241.0 294.4 -18.1 

93 89 Molson Coors Brewing Co. Denver/Montreal 369.5 400.9 -7.8 184.7 200.4 -7.8 

94 84 CBS Corp. New York 369.2 426.5 -13.4 199.7 230.7 -13.4 

95 97 Reckitt Benckiser Slough, Berkshire, U.K. 366.7 369.3 -0.7 286.0 288.1 -0.7 

96 100 ConAgra Foods Omaha, Neb. 366.2 355.8 2.9 183.1 177.9 2.9 

97 102 Qwest Communications International Denver 362.4 352.6 2.8 94.6 96.1 -1.6 

98 103 Philips Electronics Amsterdam 350.8 337.2 4.0 105.2 141.6 -25.7 

99 109 Office Depot Delray Beach, Fla. 342.7 314.4 9.0 120.0 100.6 19.2 

100 88 State Farm Mutual Auto Insurance Co. Bloomington, Ill. 338.1 401.7 -15.8 270.4 321.3 -15.8 

Notes: Dollars are in millions. 2005 rankings represent data compiled in 2007. Measured media from TNS Media Intelligence’s Stradegy. Consumer magazine includes Sunday magazine, local magazine, business-to-business magazine and Spanish-language magazines; 

newspaper includes national newspaper, Spanish-language newspaper and FSI data from TNS’s Marx Promotion Intelligence; TV includes network TV, spot TV, syndicated TV, Spanish-language TV and cable TV networks; radio includes network radio, national spot radio and 

local radio.



91 Abbott Laboratories 

MARKETER PROFILES 

From Abbott to Yum: Ad spending, financials, personnel and agencies 

U.S. ad spending ($ in thousands) 

By media 2006 2005 % chg 

Magazine . . . . . . . . . . . . . . . . . .$88,438 $97,127 -8.9 

Sunday magazine . . . . . . . . . . . . .1,462 2,192 -33.3 

B2B magazines . . . . . . . . . . . . . . .1,431 992 44.2 

Local magazines . . . . . . . . . . . . . . . .NA 10 NA 

Spanish-language magazines . . . .743 499 48.8 

Newspaper . . . . . . . . . . . . . . . . . . .1,181 162 627.5 

National newspaper . . . . . . . . . . . . .229 1,116 -79.5 

Network TV . . . . . . . . . . . . . . . . .52,218 54,956 -5.0 

Spot TV . . . . . . . . . . . . . . . . . . . . .1,874 1,145 63.7 

Syndicated TV . . . . . . . . . . . . . . .20,319 23,418 -13.2 

Cable TV networks . . . . . . . . . . .28,131 29,479 -4.6 

Spanish-language TV . . . . . . . . . .3,213 3,670 -12.5 

Network radio . . . . . . . . . . . . . . . . . .793 NA NA 

National spot radio . . . . . . . . . . . . .201 163 23.0 

Local radio . . . . . . . . . . . . . . . . . . . .209 163 28.1 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .655 637 2.8 

Internet . . . . . . . . . . . . . . . . . . . . . .3,301 2,472 33.5 

Measured media . . . . . . . . .204,397 218,201 -6.3 

Unmeasured spending . . . .169,957 218,201 -22.1 

Total . . . . . . . . . . . . . . . . . . . .374,354 436,401 -14.2 

By brand 2006 2005 % chg 

Humira . . . . . . . . . . . . . . . . . . . . .79,938 88,155 -9.3 

PediaSure . . . . . . . . . . . . . . . . . . .26,317 24,631 6.8 

Ensure . . . . . . . . . . . . . . . . . . . . .20,180 20,727 -2.6 

Freestyle . . . . . . . . . . . . . . . . . . . .17,395 20,534 -15.3 

Sales & earnings ($ in millions) 

Worldwide 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .$22,476 $22,338 0.6 

Earnings . . . . . . . . . . . . . . . . . . . . .1,717 3,372 -49.1 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .11,995 12,707 -5.6 

Division sales 2006 2005 % chg 

Pharmaceuticals . . . . . . . . . . . . .12,395 13,691 -9.5 

Nutritionals . . . . . . . . . . . . . . . . . .4,313 3,937 9.6 

Diagnostics . . . . . . . . . . . . . . . . . .3,979 3,756 5.9 

Vascular . . . . . . . . . . . . . . . . . . . . .1,082 253 327.7 

Other . . . . . . . . . . . . . . . . . . . . . . . . .707 701 0.9 

Headquarters 

Abbott Laboratories/100 Abbott Park, Abbott Park, Ill. 

60064/Phone: (847) 937-6100. 

Personnel, brands, agencies 

Corporate: Miles D. White, chmn & CEO; Richard A. Gonzalez, 

pres & chief operating officer. 

Pharmaceutical Products Group: 100 Abbott Park Rd., Abbott 

Park, Ill. 60064/Phone: (874) 937-6100. Alejandro A. Aruffo, VP- 

global pharmaceutical devel; William G. Dempsey, exec VP-U.S. 

Pharmaceutical Products Group. 

CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO- 

CommonHealth; John Nosta, pres-Noesis, part of 

CommonHealth; Darlene Dobry, pres-Carbon, part of 

CommonHealth. — Advicor, Omnicef, Vicodin CR. 

Marketing Drive, Norwalk, Conn. Michael Harris, CEO. — 

Freestyle. 

Stone/Blakely, Seattle. — Freestyle. 

Torre Lazur McCann, East Hanover, N.J. Joe Poggi, pres-echo- 

TL. — Niaspan, CF. 

RTC Relationship Marketing, Washington. Jeff Ross, pres. — 

relationship mktg, Humira. 

Ross Products: 625 Cleveland Ave., Columbus, Ohio 

43215/Phone: (800) 986- 8510. Gary E. McCullough, sr VP. 

Brand Pharm, New York. Jonathan Brody, grp acct dir. — 

Similac Infant Nutritionals, Neosure, Tolerance Brands, Pedialyte, 

Pediasure. 

Gotham, New York. Gunnar Wilmot, pres & CEO. — Ensure, 

Glucerna. 

Publicis, New York. Kara Dugan, sr VP & grp acct dir. — 

PediaSure, Pedialyte, NutriPals, Similac, Isomil. 

Lapiz Hispanic Marketing, Chicago. Leo Olper, sr VP & chief 

operating officer. — Hispanic adv, strategic plng, creative devel, 

Similac, PediaSure, Pedialyte. 

78 Allstate Corp. 



Magazine . . . . . . . . . . . . . . . . . .$25,372 $5,741 341.9 

Sunday magazine . . . . . . . . . . . . .1,365 390 249.8 

B2B magazines . . . . . . . . . . . . . . . . .277 1,015 -72.7 

Local magazines . . . . . . . . . . . . . . .133 NA NA 


Newspaper . . . . . . . . . . . . . . . . . . .9,960 7,810 27.5 

National newspaper . . . . . . . . . . .5,027 3,291 52.7 

Spanish-language Newspaper . . . .436 599 -27.3 

Network TV . . . . . . . . . . . . . . . . .83,102 79,952 3.9 

Spot TV . . . . . . . . . . . . . . . . . . . . .2,808 9,938 -71.7 

Syndicated TV . . . . . . . . . . . . . . .25,207 20,948 20.3 

Cable TV networks . . . . . . . . . . .81,041 75,940 6.7 

Spanish-language TV . . . . . . . . .33,391 20,749 60.9 

Network radio . . . . . . . . . . . . . . . .3,051 3,302 -7.6 

National spot radio . . . . . . . . . .25,000 19,744 26.6 

Local radio . . . . . . . . . . . . . . . . . .25,092 13,241 89.5 

Outdoor . . . . . . . . . . . . . . . . . . . . .9,927 6,343 56.5 

Internet . . . . . . . . . . . . . . . . . . . .18,646 20,284 -8.1 

Measured media . . . . . . . . .350,505 289,604 21.0 

Unmeasured spending . . . .126,372 104,415 21.0 

Total . . . . . . . . . . . . . . . . . . . .476,877 394,019 21.0




Allstate . . . . . . . . . . . . . . . . . . . .349,727 289,428 20.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$35,796 $35,383 1.2 

Earnings . . . . . . . . . . . . . . . . . . . . .4,993 1,765 182.9 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .35,068 34,728 1.0 


Property-liability . . . . . . . . . . . . .29,571 29,346 0.8 

Allstate Financial . . . . . . . . . . . . .6,060 5,898 2.7 

Corporate & other . . . . . . . . . . . . . .165 139 18.7 

Headquarters 

Allstate Corp./2775 Sanders Rd., Northbrook, Ill. 60062/Phone: 

(847) 402-5000. 


Corporate: Edward M. Liddy, chmn; Thomas J. Wilson, pres & 

CEO. 

Allstate Insurance Co.: 2775 Sanders Rd., Northbrook, Ill. 

60062/Phone: (847) 402- 5000. Joseph V. Tripodi, sr VP & chief 

mktg officer; Lisa Cochrane, VP-integrated mktg comms; Nancy 

Abraham, dir-comms plng & execution; Pam Hollander, dir-sponsorships, 

promo & pr; Nancy Ryan, dir-media. 

Leo Burnett Worldwide, Chicago. Nina Abnee, exec VP & acct 

dir. — Allstate. 

Starcom USA, Chicago. Mary Kang, acct dir. — media svcs. 

Burrell Communications Group, Chicago. Fay Ferguson, co- 

CEO; Dani Marvel, VP & acct dir. — African-American adv. 

Kang & Lee, New York. Cynthia Park, exec VP. — Asian- 

American adv. 

La Agencia de Orci & Asociados, Los Angeles. Dilys Tosteson- 

Garcia, pres & CEO. — Hispanic adv. 

IMG Consulting, Chicago. Mike Murrey, sr VP. — sports mktg. 

Octagon, Norwalk, Conn. Lisa Murry, exec VP. — sports mktg. 

OgilvyOne Worldwide, Chicago. Trish Chupak, sr ptnr & dirclient 

svcs. — direct mktg. 

43 American Express Co. 



Magazine . . . . . . . . . . . . . . . . .$107,536 $148,573 -27.6 


B2B magazines . . . . . . . . . . . . . . .6,221 6,581 -5.5 

Local magazines . . . . . . . . . . . . . . .647 457 41.5 


Newspaper . . . . . . . . . . . . . . . . . .33,169 62,483 -46.9 

National newspaper . . . . . . . . . .17,403 33,153 -47.5 

Spanish-language Newspaper . . . . .86 73 17.9 

FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .NA 7 NA 

Network TV . . . . . . . . . . . . . . . .108,764 146,304 -25.7 

Spot TV . . . . . . . . . . . . . . . . . . . .39,583 35,328 12.0 

Syndicated TV . . . . . . . . . . . . . . . .8,248 3,529 133.7 




National spot radio . . . . . . . . . . . .3,827 7,267 -47.3 

Local radio . . . . . . . . . . . . . . . . . .18,420 26,790 -31.2 

Outdoor . . . . . . . . . . . . . . . . . . . . .9,791 9,260 5.7 

Internet . . . . . . . . . . . . . . . . . . . .80,839 28,869 180.0 



Total . . . . . . . . . . . . . . . . . . . .928,681 1,068,885 -13.1 


American Express . . . . . . . . . .519,410 593,686 -12.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$27,136 $24,068 12.7 

Earnings . . . . . . . . . . . . . . . . . . . . .3,707 3,734 -0.7 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .18,376 15,888 15.7 

Pre-tax income . . . . . . . . . . . . . . .4,264 3,337 27.8 


US Card Svcs . . . . . . . . . . . . . . . .13,955 11,978 16.5 

Global Card & Commercial Svcs . . .9,464 8,905 6.3 

Global Network & Merchant Svcs . .3,161 2,747 15.1 

Corporate & other . . . . . . . . . . . . . .556 438 26.9 

Headquarters 

American Express Co./World Financial Center, 200 Vesey St., 

New York, N.Y. 10285/Phone: (212) 640-2000. 

Notes 

American Express is making a major investment in interactive 

marketing. David Kenny, CEO of AmEx agency Digitas, in 

February 2007 said American Express “will produce in a single 

year over 3,500 different (digital) advertising campaigns, much 

more than you would do in broadcast or print, because you need 

to target to so many segments.” He added that AmEx is increasingly 

reliant on digital to generate new customers: “ Companies 

like American Express are now acquiring over half of their new 

charge volume online,” he said, “so it’s becoming very central to 

their operations.” AmEx is the largest client of Publicis Groupe’s 

Digitas Inc., accounting for 26% of Digitas Inc. fee revenue in 2005 

and in the first nine months of 2006. 

American Express in September 2005 spun off to shareholders its 

financial advisory business, Ameriprise Financial. 

American Express in 2006 generated about 68% of revenue from 

the U.S. 


Corporate: Kenneth I. Chenault, chmn & CEO. 

Digitas, New York. Joanne Zaiac, pres-Digitas New York; Joe 

Rauen, exec VP & relationship leader; Carl Fremont, exec VPmedia. 

— direct mktg, digital mktg, digital media buying, 

American Express. 

ID Media, New York. Jessica Birk, VP & acct dir. — small bus, 

cons card. 

Media measured are from TNS Media Intelligence, except FSI’s from TNS’s Marx Promotion Intelligence 

See Page 8 for methodology.



American Express Publishing Corp.: 1120 Ave. of the Americas, 

New York, N.Y. 10036/Phone: (212) 382-5600. Ed Kelly, pres & 

CEO; Mark Stanich, sr VP & chief mktg officer; Cara David, sr 

VP-strategic insights, marketing & sls. 

No agency. 

American Express Travel Related Services Co.: World 

Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: (212) 

640-2000. John D. Hayes, chief mktg officer; Nancy Smith, VPglobal 

media & sponsorship mktg; Diego Scotti, VP-global adv; 

Sid Rothstein, VP-agency mgt; Bonnie Taffer, VP-content & 

alliances; Christine Brandt-Jones, VP-global marketplace insights. 

Ogilvy & Mather Worldwide, New York. David Apicella, chief 

creative officer-Ogilvy NY; John Seifert, chmn-global brand community; 

Simon Pearce, exec grp dir; Terry Finley, grp creative dir- 

Ogilvy NY; Chris Mitton, grp creative dir-Ogilvy NY. — 

American Express cards & svcs. 

Momentum Worldwide, New York. Chris Weil, CEO ww; 

Darrell Coetzee, sr VP & global acct dir. 

MindShare Worldwide, New York. Tyler Schaeffer, mg ptnr & 

ww strategic plng dir. — media svcs. 

53 Anheuser-Busch Cos. 



Magazine . . . . . . . . . . . . . . . . . .$31,296 $49,771 -37.1 

Sunday magazine . . . . . . . . . . . . . .352 407 -13.4 

B2B magazines . . . . . . . . . . . . . . .1,593 2,075 -23.2 

Local magazines . . . . . . . . . . . . . . .145 183 -20.8 


Newspaper . . . . . . . . . . . . . . . . . . .5,495 17,650 -68.9 

National newspaper . . . . . . . . . . .1,770 3,840 -53.9 

Spanish-language Newspaper . .1,571 645 143.7 

Network TV . . . . . . . . . . . . . . . .255,923 287,220 -10.9 

Spot TV . . . . . . . . . . . . . . . . . . . .41,176 52,019 -20.8 

Syndicated TV . . . . . . . . . . . . . . . . .690 679 1.5 



Network radio . . . . . . . . . . . . . . . . . .NA 379 NA 

National spot radio . . . . . . . . . . . . .308 335 -8.3 

Local radio . . . . . . . . . . . . . . . . . .37,150 34,006 9.2 

Outdoor . . . . . . . . . . . . . . . . . . . .36,833 50,022 -26.4 

Internet . . . . . . . . . . . . . . . . . . . . . .6,150 2,629 133.9 



Total . . . . . . . . . . . . . . . . . . . .813,369 919,238 -11.5 


Budweiser & Bud Light . . . . . .338,649 385,791 - 12.2 

Anheuser-Busch . . . . . . . . . . . . .62,517 86,855 -28.0 

Michelob . . . . . . . . . . . . . . . . . . . .40,095 51,956 -22.8 

Sea World . . . . . . . . . . . . . . . . . . .25,311 22,319 13.4 

Busch . . . . . . . . . . . . . . . . . . . . . .22,526 26,980 -16.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$15,717 $15,036 4.5 

Earnings . . . . . . . . . . . . . . . . . . . . .1,965 1,744 12.7 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .14,617 14,134 3.4 

Net income . . . . . . . . . . . . . . . . . .1,494 1,343 11.2 


Domestic beer . . . . . . . . . . . . . . .13,394 13,068 2.5 

Packaging . . . . . . . . . . . . . . . . . . . .2,562 2,384 7.5 

International beer . . . . . . . . . . . . .1,236 1,165 6.1 

Entertainment . . . . . . . . . . . . . . . .1,179 1,085 8.7 

Headquarters 

Anheuser-Busch Cos./1 Busch Place, St. Louis, Mo. 63118/Phone: 

(314) 577-2000. 


Corporate: August A. Busch IV, pres & CEO; Mike Owens, VPmktg; 

Bob Lachky, exec VP-global industry devel & chief creative 

officer; Tony Ponturo, VP-global media & sports mktg; Marlene 

Coulis, VP-brand mgmt; Keith Levy, VP-sales & retail mktg; Mark 

Wright, VP-corp media; Tim Schoen, VP- sports & entertainment 

mktg; Pat McGauley, VP-innovation & new prods; Dan Hoffman, 

VP-brand creative svcs; Andy Goeler, VP-import, craft & specialty; 

Dan McHugh, VP-trademark brands; Jim Schumacker, VP- 

digital mktg & branded content; Steve Uline, VP-geographic 

mktg; John Kaestner, VP-cons affairs; Kathy Casso, sr dir-sports 

mktg & Bud prodn; Tim Murphy, sr dir-digital mktg; Carol 

Clark, sr grp dir-cons awareness & education; Denny Galati, sr 

dir-ad prods & creative devel; Dave Winking, dir-mktg opers & 

plng; Tom Shipley, sr dir-global industry devel; Rick Leininger, 

dir-Bud Light; Danny Scott, sr dir-branded prods & cons hospitality 

centers; Don Meyer, dir-intl mktg; Bob Scheetz, dir-intl 

mktg; Michael Zavarella, dir-new prods & innovation; Randall 

Blackford, dir-Budweiser; Mike Sundet, dir-new prods & innovation; 

Jim Gorczyca, dir-value brands; Eduardo Pereda, dir- 

Michelob family; Tom Wilson, VP & gm-InBev brands; Rudy 

Beltran, dir-Budweiser Select; Henry Dominguez, VP-Latino 

mktg; Johnny Furr, VP-urban mktg. 

BSK, St. Louis. John Kittner, pres. — Budweiser, cons awareness 

& education. 

Cannonball, St. Louis. Steve Hunt, chief creative officer. — interactive 

mktg, Budweiser, Budweiser Select, Bud Light, Michelob 

family, Bacardi Silver, cons awareness & education. 

Momentum Worldwide, St. Louis. Jeff Stevens, sr creative; Bill 

Schmidt, regional dir, Midwest. — sls promo, interactive, events, 

adv, retail, Bacardi Silver, Bud Light, Budweiser, Budweiser Select, 

Busch, Michelob family, innovations/new prods, cons awareness 

& education. 

Davidandgoliath, Los Angeles. David Angelo, chmn & CEO. — 

Bacardi Silver. 

DDB Worldwide Communications Group, Chicago & New 

York. Steve Jackson, ww acct dir. — Bud Light, Budweiser, 

Budweiser Select, Busch family, Michelob family, Natural Light, 

cons awareness & education. 

Downtown Partners Communications, Toronto. Dan Pawych, sr 

creative dir. — Bud Light, Budweiser. 

Drive Agency, St. Louis. George Pace, pres. — Bud Light, 

Budweiser, cons awareness & education. 

Goodby, Silverstein & Partners, San Francisco. Tanin Blumberg, 

acct dir. — Bud Light, Budweiser.



Hill Holliday, Boston. Mike Sheehan, CEO; Bruce Winterton, 

exec VP & dir-client svcs; Kevin Moehlenkamp, exec VP & chief 

creative officer; Bryan Sweeney, sr VP & dir-bdcast. — Anheuser 

World Lager, Budweiser. 

Peterson Milla Hooks, Minneapolis. Gayle Malcolm, acct dir. — 

Budweiser Select. 

Phoenix Creative, St. Louis. Scott Ellmo, sr acct mgr. — Bud 

Light, Budweiser, Michelob family, cons awareness & education. 

Rio Creative, St. Louis. Suzy Hutson, pres. — Bud Light, 

Budweiser. 

Shaw Co., St. Louis. Greg Litwicki, acct dir. — Bud family, 

Peels, Stone Mill, Wild Hop, cons awareness & education. 

Spark Agency, St. Louis. Mike O’Neill, CEO & ptnr. — Bud 

Light, Budweiser, cons awareness & education. 

Waylon Ad, St. Louis. Jim Palumbo, pres. — Budweiser, Bud 

Light, Jekyll & Hyde, Michelob Ultra Amber, Tilt, Here’s to Beer. 

XG Ad, St. Louis. Steve Owen, acct exec. — Bud Light, 

Budweiser Select, TILT, cons awareness & education. 

Dieste Harmel & Partners, Dallas. David Ravelo, exec dir. — 

Hispanic adv, Bud Light. 

Brado Cuneo Nollau, St. Louis. Bob Cuneo, ptnr; Steve Nollau, 

ptnr. — special projects, Anheuser World Select, Bacardi Silver, 

Bacardi USA, Bud Light, Budweiser, Michelob, Michelob Ultra. 

WhittmanHart Interactive, Chicago. John Moshay, VP-bus 

devel; Luis Messianu, chief creative officer. — interactive mktg. 

BIG Interactive, Los Angeles. Matt Minken, CEO. — interactive 

mktg, Rolling Rock. 

Domani Studios, Brooklyn, N.Y. Jonathan Hills, creative dir & 

ptnr. — interactive mktg. 

ipsh!, San Francisco. Nihal Mehta, CEO. — interactive mktg, 

Budweiser, Bud Light, Budweiser Select. 

SilverPop, Atlanta. Bill Nussey, CEO. — interactive mktg. 

Omniture, Orem, Utah. Derek Bryce, sr acct mgr. — interactive 

mktg. 

Thunderbolt Marketing, St. Louis. Jamison Braun, pres. — cons 

awareness & education. 

LatinWorks Marketing, Austin, Texas. Manny Flores, CEO. — 

Hispanic adv, Bud Light, Budweiser. 

Busch Entertainment: 231 S. Bemiston, Ste 600, Clayton, Mo. 

63105/Phone: (314) 577-2000. Keith M. Kasen, chmn & pres; Joseph 

A. Couceiro, VP-global mktg; Linda Smith, VP-brand mgmt; Scott 

Rose, VP-mktg strategy & plng; John Sartorius, VP-retail mktg; 

Fred Jacobs, VP-comms; Marcy Miles, dir-brand mgmt; Dean 

Sullivan, dir-lifestyle mktg & emerging media. 

DDB Worldwide Communications Group, Chicago. Dena 

Leucheter, VP & mgmt rep. — Sea World Orlando, Sea World 

San Antonio, Sea World San Diego, Sesame Place, Water Country 

USA, Busch Gardens, Discovery Cove, Aquatica, Adventure 

Island. 

Del Rivero Messianu DDB, Miami. Ludwig Ortiz, acct dir. — 

Hispanic adv, Busch Gardens Tampa, Sea World Orlando. 

Momentum Worldwide, St. Louis. Judy Kerr, VP & acct dir. — 

Busch Gardens, Discovery Cove, Seaworld. 


See Page 8 for methodology. 

89 Apple 



Magazine . . . . . . . . . . . . . . . . . .$38,846 $26,812 44.9 


B2B magazines . . . . . . . . . . . . . . .2,210 3,904 -43.4 


Newspaper . . . . . . . . . . . . . . . . . . . . . . .1 5 -88.0 


FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .878 17 NA 

Network TV . . . . . . . . . . . . . . . .166,805 81,148 105.6 

Spot TV . . . . . . . . . . . . . . . . . . . . . . . .61 71 -14.9 


Spanish-language TV . . . . . . . . . .2,344 NA NA 

Network radio . . . . . . . . . . . . . . . . . .133 519 -74.4 

National spot radio . . . . . . . . . . . .1,121 302 271.3 

Local radio . . . . . . . . . . . . . . . . . . .7,042 2,102 235.1 

Outdoor . . . . . . . . . . . . . . . . . . . .16,287 16,448 -1.0 

Internet . . . . . . . . . . . . . . . . . . . .14,645 7,637 91.8 


Unmeasured spending . . . . .92,088 61,452 49.9 

Total . . . . . . . . . . . . . . . . . . . .383,700 219,473 74.8 


Apple . . . . . . . . . . . . . . . . . . . . .281,941 153,567 83.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$19,315 $13,931 38.6 

Earnings . . . . . . . . . . . . . . . . . . . . .1,989 1,328 49.8 

Americas 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .9,307 6,590 41.2 

Headquarters 

Apple/1 Infinite Loop, Cupertino, Calif. 95014/Phone: (408) 996- 

1010. 


Corporate: Steve Jobs, CEO; Tim Cook, chief operating officer; 

Philip W. Schiller, sr VP-ww prod mktg. 

TBWA Worldwide (Media Arts Lab), Los Angeles. James 

Vincent, pres. — Apple. 

40 AstraZeneca 



Magazine . . . . . . . . . . . . . . . . .$224,795 $123,713 81.7 

Sunday magazine . . . . . . . . . . . .56,117 36,117 55.4 

B2B magazines . . . . . . . . . . . . . . .1,094 1,373 -20.3 

Local magazines . . . . . . . . . . . . . . . .82 10 750.0 


Newspaper . . . . . . . . . . . . . . . . . .10,334 14,888 -30.6 


Spanish-language Newspaper . . . .388 44 781.6 

Network TV . . . . . . . . . . . . . . . .101,801 138,411 -26.5 

Spot TV . . . . . . . . . . . . . . . . . . . . .2,463 17,975 -86.3 

Syndicated TV . . . . . . . . . . . . . . . .6,440 6,872 -6.3






Network radio . . . . . . . . . . . . . . . . . . . .1 8,153 -100.0 

National spot radio . . . . . . . . . . . .3,989 2,930 36.1 

Local radio . . . . . . . . . . . . . . . . . . .5,186 3,295 57.4 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .193 661 -70.8 

Internet . . . . . . . . . . . . . . . . . . . .29,934 24,848 20.5 



Total . . . . . . . . . . . . . . . . . .1,005,258 826,031 21.7 


Crestor . . . . . . . . . . . . . . . . . . . .185,859 141,824 31.0 

Nexium . . . . . . . . . . . . . . . . . . . .180,953 226,336 -20.1 

AstraZeneca . . . . . . . . . . . . . . . .89,188 19,292 362.3 

Pulmicort . . . . . . . . . . . . . . . . . . .25,819 4,516 471.7 

Arimidex . . . . . . . . . . . . . . . . . . . .25,208 27,497 -8.3 

Toprol-XL . . . . . . . . . . . . . . . . . . .14,984 10,062 48.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$26,475 $23,950 10.5 

Earnings . . . . . . . . . . . . . . . . . . . . .4,392 3,884 13.1 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .12,449 10,771 15.6 


Pharmaceuticals . . . . . . . . . . . . .26,475 23,950 10.5 

Headquarters 

AstraZeneca/15 Stanhope Gate, London, United Kingdom W1K 

1LN/Phone: 44-207-304-5000. 

U.S. Headquarters 

AstraZeneca/1800 Concord Pike, P.O. Box 15437, Wilmington, Del. 

19850-5437/Phone: (302) 886-3000. 


Corporate: David Brennan, CEO; Tony Aook, pres & CEO- 

AstraZeneca US. 

CommonHealth, Parsippany, N.J. Matt Giegerich, pres & CEO; 

Dave Chapman, mg ptnr; Meg Columbia-Walsh, mg ptnr; Michael 

Parisi, pres-Altum, a part of CommonHealth. — Atacand, Atacand 

HCT, Crestor, Exanta, Galida, Toprol-XL Recentin, Zactima, 

Symbicort. 

Leo Burnett Worldwide, Chicago. John Gatti, exec VP & acct 

dir. — AstraZeneca 

Medicus NY, New York. Scott Shevrin, sr VP & grp acct dir. — 

Arimdex, Faslodex, Rhinocort, Pulmicort 

Respules/Turbuhaler/Flexhalor, Symbicort. 

Saatchi & Saatchi Consumer Healthcare, New York. Terry Voltz, 

sr VP & acct dir-Nexium; Jennifer Shirley, sr VP & acct dir- 

Seroquel; Kathy Marks, sr VP & acct dir-Pulmicort; Kurt 

Lundberg, VP & acct dir-Crestor. — Crestor, Nexium, Pulmicort 

Respules, Pulmicort Flexhaler, Seoquel. 

Zenith Media USA, New York. Rich Schiekofer, sr VP & dircomms 

svcs; Earl Black, assoc dir-comms svcs. — media svcs, 

Arimidex, Atacand, Casodex, Casodex/Zolodex, Crestor, Nexium, 

Pulmicort Respules, Seroquel, Symbicort, Toprol XL, Zomig. 

Bromley Communications, New York & San Antonio. Jane 

Finney, acct dir. — Hispanic adv, Arimidex, Nexium, Pulmicort 

Respules. 

UniWorld Group, Wilmington, Del. Roslyn Paterson, grp acct 

dir. — African-American adv, Arimidex, Pulmicort Respules, 

Seroquel.. 

Wunderman, New York. Jen Matthews, sr VP & client svc dir. 

— mktg svcs. 

2 AT&T 



Magazine . . . . . . . . . . . . . . . . .$100,093 $44,400 125.4 


B2B magazines . . . . . . . . . . . . . .23,483 5,703 311.8 



Newspaper . . . . . . . . . . . . . . . . .405,939 593,709 -31.6 

National newspaper . . . . . . . . . .71,473 62,827 13.8 

Spanish-language Newspaper . .6,048 4,914 23.1 

Network TV . . . . . . . . . . . . . . . .607,659 391,480 55.2 

Spot TV . . . . . . . . . . . . . . . . . . .356,596 186,817 90.9 

Syndicated TV . . . . . . . . . . . . . . . . .123 5,165 -97.6 

Cable TV networks . . . . . . . . . .139,565 124,173 12.4 


Network radio . . . . . . . . . . . . . . . .4,220 1,611 161.9 

National spot radio . . . . . . . . .142,764 110,676 29.0 

Local radio . . . . . . . . . . . . . . . . .152,581 124,484 22.6 

Outdoor . . . . . . . . . . . . . . . . . . . .85,741 59,465 44.2 

Internet . . . . . . . . . . . . . . . . . . .168,745 58,299 189.5 

Measured media . . . . . . . .2,341,317 1,813,289 29.1 

Unmeasured spending . .1,003,422 840,276 19.4 

Total . . . . . . . . . . . . . . . . . .3,344,739 2,653,564 26.0 


AT&T & Cingular . . . . . . . . . .2,332,318 1,808,073 29.0 


Worldwide & U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .$63,055 $43,764 44.1 

Earnings . . . . . . . . . . . . . . . . . . . . .7,356 4,786 53.7 


Wireline . . . . . . . . . . . . . . . . . . . .58,476 39,505 48.0 

Wireless . . . . . . . . . . . . . . . . . . . .37,506 34,433 8.9 

Directory Advertising . . . . . . . . . .3,702 3,714 -0.3 

Other . . . . . . . . . . . . . . . . . . . . . . . . .954 745 28.1 

Headquarters 

AT&T/175 E. Houston St., San Antonio, Texas 78205/Phone: (210) 

821-4105. 

Notes 

AT&T closed its $86 billion acquisition of BellSouth Corp. in 

December 2006. Almost immediately, AT&T began to phase out 

the brand of Cingular Wireless (owned 60% by AT&T and 40% 

by BellSouth) in favor of AT&T. Cingular Wireless LLC officially 

now is AT&T Mobility LLC.



One of the major drivers for the consolidation was an expected 

savings of $2.8 billion in what AT&T called “related synergies 

with an estimated net present value.” The company said it 

expected 20% of overall operating savings from its acquisition of 

BellSouth and complete control of Cingular to come from advertising 

and marketing expenses. 

Cingular began in October 2000 as a joint venture of SBC 

Communications and BellSouth. In October 2004, Cingular paid 

about $41 billion cash for standalone firm AT&T Wireless 

Services, which it rebranded Cingular. 

In November 2005, SBC bought AT&T Corp., the one-time parent 

of AT&T Wireless; SBC then adopted a new name, AT&T 

Inc. AT&T Inc. then bought BellSouth. AT&T Inc. now owns 

four of the seven Baby Bells that broke off from the old AT&T 

in 1984: Ameritech, BellSouth, Pacific Bell, Southwestern Bell. 

In January 2007, AT&T said it wants to make advertising a key 

revenue stream, contributing several billion dollars a year within 

the next five years. AT&T is expected to begin selling ads on its 

new TV service and its internet service in early 2007, with cellphone 

ads to come later. 


Corporate: Randall Stephenson, chmn & CEO; Cathy Coughlin, 

global mktg officer; Wendy Clark, sr VP-adv & sponsorships; 

Rick Welday, chief mktg officer & sr VP-cons wireline mktg; 

David Christopher, chief mktg officer & sr VP-wireless mktg; Bill 

Archer, chief mktg officer & sr VP-bus wireless mktg. 

GSD&M, Austin, Texas. Patty Stapleton, VP & acct dir; 

Brandon Fowler, acct dir; Scott Moore, acct dir; Maureen Barry, 

VP & acct dir; Nancy Ryan, VP & acct dir. — cons adv, yellow 

pages, YellowPages.com, wireline media plng and buying, SBC 

telecommunications, Southwestern Bell telecommunications, 

Yellow Pages, YellowPages.com. 

Mediaedge:cia, New York. Lee Doyle, CEO-N. Amer. — media 

comms svcs & buying. 

Avenue A/Razorfish, Chicago. Dave Friedman, pres-central 

region. — cons interactive. 

Dieste Harmel & Partners, Dallas. Brenda Butler, gm. — 

Hispanic adv, AT&T. 

Digitas, Boston. Kathy Dyer, exec VP & relationship leader. — 

digital mktg, direct mktg. 

Haggin Marketing, Sausalito, Calif. Jeff Haggin, principal. — catalog 

mktg. 

Interbrand, New York. David Martin, pres & chief client officer 

North America. — brand mgmt. 

Javelin Direct, Dallas. Greg Banks, mg dir. — direct mktg. 

The Marketing Arm, Dallas. Chris Smith, chief strategy officer. 

— sports mktg, events mktg & experiential mktg. 

PanCom International, Los Angeles. Ferdie Gonzalez, acct dir. 

— Asian-American adv. 

Sanders/Wingo, Austin, Texas. Bob Wingo, principal. — 

African-American adv. 



Wunderman, New York. Jay Hirshberg, pres & CEO. — direct 

mktg. 

AT&T Mobility: 5565 Glenridge Connector, Atlanta, Ga. 

30342/Phone: (404) 236- 6000. Randall L. Stephenson, chmn; Stan 

Sigman, pres & CEO; David Christopher, chief mktg officer; 

Darryl W. Evans, VP-adv; Vance Overbey, exec dir-adv; Stephanie 

Solberg, dir-adv; Chad Harris, natl dir-adv; Charlie Payne, dirmedia. 

BBDO Worldwide, Atlanta & New York. Troy Ruhanen, exec 

VP & mg dir-BBDO N. Amer.; Doug Walker, exec VP & mg dir- 

BBDO Atlanta. — Cingular AT&T Wireless Services. 

Mediaedge:cia, New York. Lee Doyle, CEO-N America; Tim 

Jones, mg ptnr & acct dir. — media comms svcs & buying. 

OMD Worldwide, Atlanta. Dale Travis, acct dir. — media buying. 

AtmosphereBBDO, New York. Andreas Combuechen, CEO & 

chief creative officer; Carina Liebeknecht, acct dir. — interactive 

mktg, Brand mktg, data svcs, BtoB, youth, handsets & plans, 

promo & sponsorships. 

Avenue A/Razorfish, Seattle. Dave Friedman, pres-central 

region. — Internet mktg. 

Bravo Group, Miami. Marianna Rengifo, acct dir. — Hispanic 

adv, Cingular wireless. 

Digitas, Boston. Kathy Dyer, exec VP & relationship leader. — 

digital media & analytics. 

Integer Group, Dallas. Ellen Cook, pres. — retail mktg. 

Nurun, Atlanta. Caroline Taylor, acct dir. — interactive mktg, 

Cingular. 

22 Bank of America Corp. 



Magazine . . . . . . . . . . . . . . . . . . .$5,643 $24,369 -76.8 

Sunday magazine . . . . . . . . . . . . . . .NA 3,649 NA 

B2B magazines . . . . . . . . . . . . . . .2,479 2,309 7.4 

Local magazines . . . . . . . . . . . . . . . .52 54 -3.9 


Newspaper . . . . . . . . . . . . . . . . . .37,616 27,700 35.8 



Network TV . . . . . . . . . . . . . . . . .40,147 41,216 -2.6 

Spot TV . . . . . . . . . . . . . . . . . . . .23,343 17,323 34.8 

Syndicated TV . . . . . . . . . . . . . . . . . .33 NA NA 




National spot radio . . . . . . . . . .14,982 15,379 -2.6 

Local radio . . . . . . . . . . . . . . . . . .29,072 29,644 -1.9 

Outdoor . . . . . . . . . . . . . . . . . . . . .7,926 11,893 -33.4 

Internet . . . . . . . . . . . . . . . . . . . .42,653 24,548 73.8 


Unmeasured spending . .1,102,225 1,236,486 -10.9 

Total . . . . . . . . . . . . . . . . . .1,334,413 1,496,957 -10.9 


Bank of America . . . . . . . . . . . .221,192 208,887 5.9





Sales . . . . . . . . . . . . . . . . . . . . . .$74,247 $56,923 30.4 

Earnings . . . . . . . . . . . . . . . . . . . .21,133 16,465 28.4 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .63,548 51,745 22.8 

Net income . . . . . . . . . . . . . . . . .18,605 14,778 25.9 


Global Cons & Small Bus Banking . .41,691 28,876 44.4 

Global Cap Mkts & Invstmnt Bnkg .22,691 9,009 151.9 

Global Wealth & Invstmnt Mgmt . . . .7,779 7,393 5.2 

All Other . . . . . . . . . . . . . . . . . . . . .2,086 485 330.1 

Global Bus & Financial Svcs . . . . . .NA 11,160 NA 

Headquarters 

Bank of America Corp./100 N. Tryon St., Charlotte, N.C. 

28255/Phone: (800) 432-1000. 

Notes 

Bank of America bought credit card issuer MBNA Corp. Jan. 1, 

2006, for $34.6 billion. This report’s Bank of America ad figures 

are pro forma, including MBNA for both 2006 and 2005. Revenue 

figures for 2005 do not include MBNA. 

MBNA was a heavy unmeasured spender through direct marketing. 

Bank of America in November 2006 agreed to buy U.S. Trust for 

$3.3 billion in cash from Charles Schwab Corp. The transaction 

was expected to close in third quarter 2007. U.S. Trust is a money 

manager for affluent families. Schwab bought it in May 2000. 

(Schwab, coincidentally, was owned by a Bank of America predecessor, 

BankAmerica Corp., from 1983 to 1987.) 

Bank of America in 2006 generated about 88% of revenue from the 

U.S. 


Corporate: Kenneth D. Lewis, chmn & CEO; Anne Finucane, 

global mktg & corp affairs exec; Anne Saunders, brand & adv 

exec. 

BBDO Worldwide, New York. Evyn Zell, sr VP & sr acct dir. 

— Bank of America Consumer and Small Business Marketing 

Enterprise Marketing. 

Prometheus Media, New York. Dorothy Higgins-Schatzkin, 

comms dir. — media svcs. 

GMR Marketing, New Berlin, Wis. Mike Boykin, sr VP. — event 

mktg. 

Hill Holliday, Boston. Leslee Lenoff Kiley, exec VP. — wealth & 

investment mgmt. 

IMG Consulting, Cleveland. Jon Wagner, sr acct dir. — sponsorship 

mktg, golf. 

Octagon, Norwalk, Conn. Lou Kovaks, sr acct dir. — sports 

mktg & sponsorships. 

Organic, New York. Adam Turinas, sr VP & mg dir. — interactive 

mktg. 

Radiate Group, Charlotte, N.C. Vicki Brakl, sr VP & sr acct dir. 

— experiential mktg. 

70 Bayer 



Magazine . . . . . . . . . . . . . . . . . .$25,462 $31,626 -19.5 

Sunday magazine . . . . . . . . . . . . . .219 1,068 -79.5 

B2B magazines . . . . . . . . . . . . . . .1,590 947 67.8 

Spanish-language magazines . . . . .87 27 228.7 

Newspaper . . . . . . . . . . . . . . . . . . .2,027 3,658 -44.6 


Spanish-language Newspaper . . . .NA 5 NA 

FSI . . . . . . . . . . . . . . . . . . . . . . . . . .9,676 8,654 11.8 

Network TV . . . . . . . . . . . . . . . .115,238 140,756 -18.1 

Spot TV . . . . . . . . . . . . . . . . . . . . .9,765 9,979 -2.1 

Syndicated TV . . . . . . . . . . . . . . .25,365 35,398 -28.3 


Network radio . . . . . . . . . . . . . . . .6,270 7,376 -15.0 


Local radio . . . . . . . . . . . . . . . . . . . .385 3,032 -87.3 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .562 529 6.2 

Internet . . . . . . . . . . . . . . . . . . . .11,250 794 NA 



Total . . . . . . . . . . . . . . . . . . . .553,620 452,710 22.3 


Aleve . . . . . . . . . . . . . . . . . . . . . . .61,664 71,866 -14.2 

Bayer . . . . . . . . . . . . . . . . . . . . . .60,008 72,358 -17.1 

One-A-Day . . . . . . . . . . . . . . . . . .42,276 47,395 -10.8 

Ascensia . . . . . . . . . . . . . . . . . . . .27,235 23,303 16.9 

Alka-Seltzer . . . . . . . . . . . . . . . . .26,326 28,668 -8.2 

Mensfacts.com . . . . . . . . . . . . . .22,172 9,101 143.6 

K9 Advantix . . . . . . . . . . . . . . . . .22,057 20,416 8.0 

Midol . . . . . . . . . . . . . . . . . . . . . . .11,099 8,637 28.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$36,192 $30,567 18.4 

Earnings . . . . . . . . . . . . . . . . . . . . .2,104 1,976 6.4 

North America 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .9,723 8,039 20.9 


Health care . . . . . . . . . . . . . . . . .14,654 11,777 24.4 

MaterialScience . . . . . . . . . . . . .12,700 13,358 -4.9 

CropScience . . . . . . . . . . . . . . . . . .7,124 7,364 -3.3 

Headquarters 

Bayer/Bayerwerk, Leverkusen, Germany 51368/Phone: 49-0-214-30-1. 


Bayer/Bayer Corp., 100 Bayer Rd., bldg. 4, Pittsburgh, Pa. 15205- 

9741/Phone: 800-BAYER-4. 


Corporate: Werner Wenning, chmn of the Board of Mgmt of 

Bayer AG; Manfred Schneider, chmn-Bayer A.G. Supervisory 

Board; Attila Molnar, pres & CEO-Bayer Corp. 





Energy BBDO, Chicago. Anne Dooley, exec VP & client svcs 

dir. — Bayer. 

Initiative, New York. Andrea McAteer, exec VP & grp acct dir. 

— media buying, Bayer. 

VML, Kansas, Mo. Doug Newman, acct dir. — interactive mktg. 

Animal Health Division: 12707 Shawnee Mission Pkwy., 

Shawnee, Kan. 66216/Phone: (913) 268-2000. Lykele van der Broek, 

global head; Joerg Ohle, pres & gm, N. Amer. 

Bernstein-Rein Advertising, Kansas City, Mo. Dave Lubeck, sr 

VP & dir-client svcs. — K9 Advantix pet medicine. 

Intitiative Media Worldwide, New York. Andrea McAteer, exec 

VP & grp acct dir. — media buying, Advantage Flea Control. 

Bayer CropScience: P.O. Box 12014, Research Triangle Park, 

N.C. 27709/Phone: (919) 549-2000. William (Bill) Buckner, head of 

Crop Protection, N. Amer.; Geoff Kneen, VP-mktg; Charlie Hale, 

comms grp leader. 

Rhea & Kaiser Marketing Communications, Naperville, Ill. Kim 

Cooke, Bayer team lead. 

Ad Farm, Kansas City, Mo. Scott Kurfman, Bayer team leader. 

VML, Kansas City, Mo. Doug Newman, grp acct dir. — interactive 

mktg. 

Consumer Care Division: 36 Columbia Rd., P.O. Box 1910, 

Morristown, N.J. 07962-1910/Phone: (973) 254-5000. Gary S. 

Balkema, pres, cons care bus grp; Timothy G. Hayes, sr VP & 

region head-N. Amer. 

Energy BBDO, Chicago. Anne Dooley, exec VP & dir-client 

svcs. — Bayer Aspirin, Aleve, Aleve Cold & Sinus, Aleve Liquid 

Gels, One-A-Day, Bayer Nutritional Science, Flintstones Vitamins, 

Alka-Seltzer antacid, Alka-Seltzer Plus cold medicine, RID lice 

treatment, Midol, Phillips’ Milk of Magnesia, Campho-Phenique 

and Bactine. 


— media buying, Aleve, Aleve Cold and Sinus, Alka Seltzer, Alka 

Seltzer Plus, One-A-Day Vitamins, Flintstone Vitamins, Bayer 

Aspirin, Midol, Phillips’ Milk of Magnesia. 

Medicus NY, New York. — Pravachol OTC. 

Diabetes Care Division: 555 White Plains Rd., Tarrytown, N.Y. 

10591/Phone: (914) 631- 8000. Sandra Peterson, pres; Nancy Katz, 

head-N. Amer. sls & mktg. 

TBWA Worldwide, New York. David Jenkins, acct exec.— 

Ascensia. 

CementWorks, New York. Ed Cowen, exec VP & dir-client 

svcs; Thaddeus Morrow, acct dir; Jessecca Hager, assoc acct mgr. 


— media buying, Ascenzia Breeze, HIV, hepatitis, laboratories. 

OMD Worldwide, New York, Atlanta & Chicago. Eve Leshaw, 

comms dir-New York; Dale Travis, acct dir-Atlanta; Deb Nevin, 

acct dir-Chicago. — media svcs. 

Pharmaceutical Division: 400 Morgan Lane, West Haven, 

Conn. 06516/Phone: (203) 812-2000. Reinhart Franzen, pres; Joseph 

Akers, exec VP-Bayer Healthacre & pres-Bayer Healthcare 

Pharmaceuticals, Hematology & Cardiology 

Euro RSCG Life, Chelsea, N.Y. John Timmins, mg dir- 

Oncologix; Ed Stapor, pres. — Viadur. 

Bruce Leeb & Co., Fair Lawn, N.J. Bruce Leeb, pres & acct mgr. 

— Trasylol. 

Leverte Associates, Westport, Conn. Jim Patchen, sr VP; 

Amanda Harang, acct exec. — Kogenate. 

Regan Campbell Ward-McCann, New York. Maureen Regan, 

mg ptnr. — Nexavar. 

32 Berkshire Hathaway 



Magazine . . . . . . . . . . . . . . . . . .$45,799 $56,183 -18.5 

Sunday magazine . . . . . . . . . . . . .3,497 1,610 117.2 

B2B magazines . . . . . . . . . . . . . . .3,991 3,760 6.1 


Newspaper . . . . . . . . . . . . . . . . . .20,171 16,867 19.6 


Spanish-language Newspaper . . . . . .6 44 -86.7 

Network TV . . . . . . . . . . . . . . . . .65,109 56,775 14.7 

Spot TV . . . . . . . . . . . . . . . . . . .145,248 114,044 27.4 

Syndicated TV . . . . . . . . . . . . . . .40,715 33,088 23.1 


Network radio . . . . . . . . . . . . . . .10,297 10,637 -3.2 


Local radio . . . . . . . . . . . . . . . . . .56,881 51,756 9.9 

Outdoor . . . . . . . . . . . . . . . . . . . .21,031 17,671 19.0 

Internet . . . . . . . . . . . . . . . . . . . .13,910 2,210 529.4 



Total . . . . . . . . . . . . . . . . . .1,093,368 919,596 18.9 


Geico . . . . . . . . . . . . . . . . . . . . . .499,511 403,414 23.8 

Dairy Queen . . . . . . . . . . . . . . . .57,506 58,672 -2.0 

Helzberg Jewelers . . . . . . . . . . .17,921 18,606 -3.7 

Benjamin Moore . . . . . . . . . . . . .14,859 29,338 -49.4 

Shaw Industries (carpet) . . . . . .14,638 6,251 134.2 

R.C. Willey Home Furnishings . .13,375 8,599 55.5 

Nebraska Furniture Mart . . . . . .13,126 12,915 1.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$98,539 $81,663 20.7 

Earnings . . . . . . . . . . . . . . . . . . . .11,015 8,528 29.2 


Sales . . . . . . . . . . . . . . . . . . . . . . .88,685 73,497 20.7 


Insurance group . . . . . . . . . . . . .28,311 25,498 11.0 

McLane Co. . . . . . . . . . . . . . . . . .25,693 24,074 6.7 

Shaw Industries (carpet) . . . . . . .5,834 5,723 1.9 

Finance & financial products . . .5,124 4,559 12.4 

Other businesses . . . . . . . . . . . .21,133 17,099 23.6 

Headquarters 

Berkshire Hathaway/1440 Kiewit Plaza, Omaha, Neb. 

68154/Phone: (402) 346-1400. 





Notes 

Berkshire Hathaway in April 2007 bought VF Corp.’s women’s 

intimate apparel (Vanity Fair, Lily of France, Vassarette, Bestform, 

Curvation and licensed Ilusion brands) for $350 million cash. 

In August 2006, Berkshire bought Russell Corp., a marketer of 

athletic apparel and sporting goods, for about $600 million. The 

company in February 2006 bought Business Wire, a distributor of 

press releases and regulatory filings. 

In August 2005, Berkshire bought Forest River, a manufacturer of 

recreational vehicles and trailers. Forest River’s newest diesel 

motor home model pays homage to the owner; it’s called the 

Berkshire. 


Corporate: Warren Buffett, chmn & CEO. 

Acme Brick Co.: 2821 W. Seventh, Fort Worth, Texas 76107- 

2219/Phone: (817) 390-2409. Dennis Knautz, pres & CEO; Bill 

Seidel, VP-mktg & adv. 

In-house. 

Ben Bridge Jeweler: P.O. 1908, Seattle, Wash. 98111/Phone: (206) 

448-8800. Jon Bridge, co-CEO; Ed Bridge, pres & co-CEO; Steve 

Davolt, VP-mktg. 

Publicis, Seattle. Scott Foreman, exec VP & grp mg dir. 

Benjamin Moore: 101 Paragon Dr., Montvale, N.J. 07645/Phone: 

201-573-9600. Yvan Dupuy, chmn; Denis Abrams, pres & CEO. 

Cramer-Krasselt/Hampel Stephanides, New York. Tony 

Graetzer, sr VP & grp acct dir. 

Gianettino & Meredith Advertising, Short Hills, N.J. Rick 

Riccardi, VP & acct super. 

Integer Group, Midwest. Tiffanie Hibner, dir-promo mktg. 

Borsheim’s Jewelry: 120 Regency Pkwy., Omaha, Neb. 

68114/Phone: (402) 391- 0400. Susan M. Jacques, pres & CEO; Julie 

Raynnells, mktg dir. 

In-house. 

Buffalo News: One News Plaza, Buffalo, N.Y. 14240/Phone: (716) 

849-3434. Stanford Lipsey, publisher; Warren T. Colville, pres; 

Dottie Gallagher-Cohen, VP-mktg. 

Media Pros, Orchard Park, N.Y. Ken Dobmeier, pres. — media 

buying. 

Clayton Homes: 5000 Clayton Rd., Maryville, Tenn. 

37804/Phone: (865) 380-3000. Kevin T. Clayton, pres & CEO; 

Chris Nicely, VP-mktg. 

In-house. — Agencies assigned on a project basis. 

Cort Business Services: 11250 Waples Mill Rd., Ste. 500, Fairfax, 

Va. 22030/Phone: (703) 968-8500. Paul Arnold, CEO; Lloyd Lenson, 

chief operating officer. 

No agency. 

Fruit of the Loom: One Fruit of the Loom Dr., Bowling Green, 

Ky. 42103/Phone: (270) 781-6400. John B. Holland, pres & CEO; 

John W. Shivel, sr VP-adv & corp comms; Christie Lindsey, adv 

mgr. 

Richards Group, Dallas. Diane Fannon, principal; Dennis 

Walker, creative grp head; Ron Henderson, creative grp head; 

Mary Price, media svcs. — media svcs, BVD, Fruit of the Loom. 

Grupo Gallegos, Long Beach, Calif. John Gallegos, principal. — 

Hispanic adv. 

Garan: 350 Fifth Ave., 19th flr., New York, N.Y. 10118/Phone: (212) 

563-2000. Seymour Lichtenstein, chmn; Jerry Kamiel, pres. 

No agency. 

Geico: Government Employee’s Insurance Co., 1 Geico Plaza, 

Washington, D.C. 20076/Phone: (800) 947-2886. Tony Nicely, pres 

& CEO; Edward W. Ward, VP-mktg. 

Martin Agency, Richmond, Va. Paul McKee, exec VP & chief 

operating officer; Shannon Haynes, acct super. — Geico Direct 

auto insurance, Geico, NASCAR. 

Lopez Negrete Communications, Houston. Alex Lopez Negrete, 

pres & CEO. — Hispanic adv. 

H.H. Brown Shoe Group: 124 W. Putnam Ave., Greenwich, 

Conn. 06830/Phone: (203) 661-2424. Frank Rooney, chmn; Jim 

Issler, pres & chief operating officer. 

In-house. — Born Shoe Co., Acme Boot, Bolo, Browning, 

Brunswick Footwear, Carolina Shoe Co., Cove Shoe Co., Dexter 

Shoe Co., Double-H Boot, HH Brown Shoes, Honda Footwear, 

Sofft Shoe, Nurse Mates, Orvis, Quark, Softspots. 

Helzberg Diamond Shops: 1825 Swift, North Kansas City, Mo. 

64112/Phone: (800) 669-7780. Marvin Beasley, chmn; Joyce Hrinya, 

sr VP-mktg & adv; Stacey McBride, dir-adv. 

Sullivan Higdon & Sink, Kansas City, Mo. Rand Mikolecky, mg 

ptnr. 

Horizon Media, New York. Bill Koenigsberg, CEO & presmedia 

buying. 

International Dairy Queen: 7505 Metro Blvd., P.O. Box 390286, 

Edina, Minn. 55439/Phone: (952) 830-0200. Charles W. Mooty, pres 

& CEO; Michael Keller, chief brand officer. 

Grey, New York. Rick Cusato, exec VP-acct mgmt. — Dairy 

Queen restaurants. 

MediaCom, New York. Larry Sawyer, exec VP & grp dir. — 

media buying. 

Johns Manville: 717 17th St., Denver, Colo. 80202/Phone: (303) 

978-2000. Steven B. Hochhauser, chmn, pres & CEO; Melody 

Dunbar, mgr-corp relations, affairs & comms. 

McClain Finlon Advertising, Denver. Kelly Hanritty, acct exec. 

— Formaldehyde-free product line, Comfort Therm, EasyFit. 

Jordan’s Furniture: 450 Revolutionary Dr., Taunton, Mass. 

02718/Phone: (508) 580-4900. Elliott Tatelman, pres; Heather 

Copelas, dir-pr. 

In-house.



Justin Brands: 610 W. Daggett, Fort Worth, Texas 76104/Phone: 

(817) 332-4385. Randy Watson, pres & CEO; Armando Romero, 

dir-adv. 

Balcom Agency, Fort Worth, Texas. Krystal Lewis, acct exec. — 

Justin Boots, Justin Original Work Boots, Tony Lama Boots, 

Nocona Boots, Chippewa Footwear. 

MidAmerica Energy Holdings: 666 Grand Ave., P.O. Box 657, 

Des Moines, Iowa 50303-0657/Phone: (515) 242-4300. Greg E. Abel, 

pres; Jack Kelleher, vp-mktg & sls. 

Flynn Wright, Des Moines. Jon Miller, acct super. — 

MidAmerica Energy Holdings. 

Nebraska Furniture Mart: 700 S. 72nd St., Omaha, Neb. 

68114/Phone: (402) 397- 6100. Irv Blumkin, chmn & CEO; Mark 

Hamilton, dir-mktg; Teri Harold, mgr-adv. 

Red Stone Communications, Omaha. Gail Johnston, VP. — 

Nebraska Furniture Mart. 

In-house. — media buying. 

NetJets: 581 Main St., Woodbridge, N.J. 07095/Phone: (877) 638- 

5387. Richard T. Santulli, chmn & CEO; Steve Zacks, sr VP-mktg. 

Kirshenbaum Bond, New York. Jonathan Bond, co-chmn. — 

NetJets fractional ownership program. 

Pampered Chef: 1 Pampered Chef Lane, Addison, Ill. 60101- 

5630/Phone: (630) 261-8900. Doris Christopher, founder & chmn; 

Marla Gottschalk, CEO. 

No agency. 

R.C. Willey Home Furnishings: 2301 S. 300 West, Salt Lake City, 

Utah 84115/Phone: 801-461-3900. Scott Hymas, CEO; Bill Child, 

chmn; Clark Yospe, VP-mktg. 

In-house. 

Scott Fetzer Cos.: 28800 Clemens Rd., Westlake, Ohio 

44145/Phone: (440) 892-3000. Campbell Hausfeld: Gary Heeman, 

pres; Chuck Shoemaker, dir-mktg & engineering; Hilarie Meyer, 

dir-mktg; Douglas Quickut: Mike Stuckey, gm; World Book 

Encyclopedia: Robert Hall, VP-sls, N. Amer. 

Odell Advertising/Marketing, North Canton, Ohio. Dean 

Crawford, VP-sales. — Quickut. 

In-house. — media buying, media & print, Campbell- Hausfeld, 

Child Craft, Early World of Learning, World Book Multimedia, 

World Book Encyclopedia, World Book Online Reference Center. 

See’s Candies: 210 El Camino Real, South San Francisco, Calif. 

94080/Phone: (650) 583-7307. Brad Kinstler, pres & CEO; Richard 

Van Doren, VP-mktg. 

No agency. 

Shaw Industries: 616 E. Walnut Ave., Dalton, Ga. 30722/Phone: 

(706) 278-3812. Vance Bell, CEO; Randy Merritt, pres; Buddy Bevil, 

dir-mktg comms. 

In-house. 

Star Furniture: 16666 Barker Springs Rd., Houston, Texas 

77084/Phone: (281) 492-6661. Bill Ward, pres; Mike Galloway, dir-adv. 

Yaffe/Deutser, Houston. Brad Deutser, pres. — bdcast adv. 

48 Best Buy Co. 



Magazine . . . . . . . . . . . . . . . . . .$27,995 $24,718 13.3 

Sunday magazine . . . . . . . . . . . . . . . .44 548 -91.9 

B2B magazines . . . . . . . . . . . . . . .1,426 1,366 4.4 


Newspaper . . . . . . . . . . . . . . . . .115,982 115,404 0.5 



Network TV . . . . . . . . . . . . . . . . .89,150 65,356 36.4 

Spot TV . . . . . . . . . . . . . . . . . . . .20,780 32,098 -35.3 

Syndicated TV . . . . . . . . . . . . . . . . .170 385 -56.0 




Local radio . . . . . . . . . . . . . . . . . . .5,896 10,333 -42.9 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,677 1,138 47.4 

Internet . . . . . . . . . . . . . . . . . . . .31,591 13,462 134.7 



Total . . . . . . . . . . . . . . . . . . . .878,674 823,520 6.7 


Best Buy . . . . . . . . . . . . . . . . . . .354,281 339,123 4.5 

Geek Squad . . . . . . . . . . . . . . . . .19,622 14,891 31.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$30,848 $27,433 12.4 

Earnings . . . . . . . . . . . . . . . . . . . . .1,140 984 15.9 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .27,380 24,616 11.2 

Operationg income . . . . . . . . . . . .1,889 1,588 19.0 

Headquarters 

Best Buy Co./7601 Penn Ave. S., Richfield, Minn. 55423/Phone: 

(612) 291-1000. 

Notes 

Best Buy in June 2007 named Omnicom’s BBDO, New York, as 

ad agency for the Best Buy brand after a review. BBDO New 

York’s work was to include account planning, ad strategy and 

execution, and media and consumer connection planning. Best 

Buy said estimated billings, measured by media spending, will be 

$170 to $200 million. 

Best Buy previously handled advertising in-house via Best Buy 

Advertising. The 150-employee shop will continue working on 

the retailer’s newspaper inserts, Hispanic, direct and loyalty marketing 

as well as local store openings. The in-house shop will also 

handle other brands in the Best Buy portfolio, such as Magnolia 

Audio Video. 

In naming BBDO, Best Buy also said it would expand its relationship 

with MDC’s Crispin, Porter & Bogusky beyond Geek 

Squad to work on business development and in-store activation 

programs for the Best Buy brand.




Corporate: Brad Anderson, vice chmn & CEO; Brian Dunn, pres 

& chief operating officer; Michael Linton, exec VP-consumer & 

brand mktg & chief mktg officer; Ruby Anik, sr VP-mktg comms 

& bus opers. 

BBDO Worldwide, New York. Rob Rawley, exec VP & regional 

acct dir. — Best Buy. 

Best Buy (In-house) Ruby Anik, sr VP-mktg comms. — Geek 

Squad, Best Buy. 

Crispin Porter & Bogusky, Miami. Alex Bogusky, chief creative 

officer. — Geek Squad. 

SMG Multicultural, Chicago. Danielle Gonzales, VP & mg dir- 

Tapestry; Adrienne Stephenson, media super-Tapestry. — 

Hispanic media buying, Best Buy. 

Starcom USA, Chicago. Sam Sussman, sr VP & acct dir. — 

media buying-natl bdcast, Best Buy. 

Avenue A/Razorfish, Seattle. Joe Mele, sr acct dir; Colin 

Kinsella, pres-west region. — interactive mktg, Best Buy. 

GMR Marketing, New Berlin, Wis. Rick Arnstein, exec VP. — 

mktg svcs, Best Buy. 

La Comunidad, Miami. Marcela Maurer, acct dir. — Hispanic 

adv, Best Buy. 

Organic. Chuck Russo, exec VP & chief client devel officer. — 

interactive mktg, Geek Squad. 

Rapp Collins Worldwide, Dallas. Gary VonKennel, global CEO; 

Dawn Maire, exec VP & global practice leader. — direct mktg, 

Best Buy. 

59 Bristol-Myers Squibb Co. 



Magazine . . . . . . . . . . . . . . . . .$118,319 $86,090 37.4 

Sunday magazine . . . . . . . . . . . .10,889 13,655 -20.3 

B2B magazines . . . . . . . . . . . . . . . . .108 860 -87.4 


Spanish-language magazines . . . . .NA 174 NA 

Newspaper . . . . . . . . . . . . . . . . . .17,849 18,081 -1.3 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . .2,022 3,521 -42.6 

Network TV . . . . . . . . . . . . . . . .104,050 41,058 153.4 

Spot TV . . . . . . . . . . . . . . . . . . . . .3,820 1,652 131.3 

Syndicated TV . . . . . . . . . . . . . . .14,788 20,757 -28.8 



Local radio . . . . . . . . . . . . . . . . . . . .214 606 -64.7 

Outdoor . . . . . . . . . . . . . . . . . . . . .2,204 1,721 28.0 

Internet . . . . . . . . . . . . . . . . . . . .17,121 7,921 116.1 



Total . . . . . . . . . . . . . . . . . . . .691,147 585,428 18.1 


Plavix . . . . . . . . . . . . . . . . . . . . .149,807 110,159 36.0 

Abilify . . . . . . . . . . . . . . . . . . . . .100,780 49,175 104.9 

Bristol-Myers Squibb . . . . . . . . .44,137 25,399 73.8 





Sales . . . . . . . . . . . . . . . . . . . . . .$17,914 $19,207 -6.7 

Earnings . . . . . . . . . . . . . . . . . . . . .1,585 2,992 -47.0 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .9,729 10,461 -7.0 


Pharmaceuticals . . . . . . . . . . . . .13,861 15,254 -9.1 

Nutritionals . . . . . . . . . . . . . . . . . .2,347 2,205 6.4 

Other Healthcare . . . . . . . . . . . . .1,706 1,748 -2.4 

Headquarters 

Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. 

10154/Phone: (212) 546-4000. 

Notes 

Included in ad totals is spending for Plavix blood thinner of 

which Bristol-Myers holds a 50.1% share in a venture with Sanofi- 

Aventis. 


Corporate: James D. Robinson III, chmn; James M. Cornelius, 

CEO; Lamberto Andreotti, exec VP & pres-ww pharmaceuticals; 

John E. Celentano, pres-Health Care Group; Wendy L. Dixon, 

pres-global mktg & chief mktg officer. 

McCann Erickson Worldwide, New York. Rodger Groves, exec 

VP & grp dir. — Bristol-Myers Squibb corporate adv. 

Mead Johnson Nutritionals: 2400 W. Lloyd Expy., Evansville, 

Ind. 47721/Phone: (812) 429-5000. Stephen W. Golsby, pres. 

Ogilvy & Mather Worldwide, New York. Mike Guarini, acct 

exec. — Enfamil, Enfamil AR. 

Momentum Worldwide, St. Louis. Bill Schmidt, acct exec. — sls 

promo & cons mktg, Enfamil. 

U.S. Pharmaceuticals: 777 Scudders Mill Rd., Plainsboro, N.J. 

08536/Phone: (609) 897-2000. Anthony C. Hooper, pres; Tom 

Chetrick, VP-adv & mktg svcs. 


Dave Chapman, mg ptnr; Michael Parisi, pres-Altum, a part of 

CommonHealth. — Sprycel. 

Euro RSCG Life Adrenaline, New York. Richard Marshall, practice 

leader-offline promo; Marques McClary, VP & acct super. — 

Atriplia, Baraclude, Sustiva, Reyataz. 

Health@JWT, New York. Howard Cortemanche, CEO- 

Health@JWT. — Abilify. 

Saatchi & Saatchi Consumer Healthcare, New York. Lisa Hersh, 

sr VP & acct dir. — cons awareness adv, Plavix. 

Torre Lazur McCann, Parsippany, N.J. Marci Piasecki, CEO. — 

Plavix. 

MindShare Worldwide, New York. AJ Storinge, sr ptnr & grp 

plng dir. — media svcs. 

Unit 7, New York. Denise D’Agostino, grp acct dir. — relationship 

mktg, Plavix.



90 Burger King Holdings 



Magazine . . . . . . . . . . . . . . . . . . .$1,933 $1,968 -1.8 

Sunday magazine . . . . . . . . . . . . .1,415 NA NA 

B2B magazines . . . . . . . . . . . . . . . . .362 82 342.8 

Spanish-language magazines . . . . .42 NA NA 

Newspaper . . . . . . . . . . . . . . . . . . . .385 361 6.8 


FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .386 4 NA 

Network TV . . . . . . . . . . . . . . . .118,698 104,466 13.6 

Spot TV . . . . . . . . . . . . . . . . . . . . .7,305 7,473 -2.3 

Syndicated TV . . . . . . . . . . . . . . .18,417 29,833 -38.3 


Spanish-language TV . . . . . . . . .16,462 20,481 -19.6 

Network radio . . . . . . . . . . . . . . . . . .538 156 245.7 


Local radio . . . . . . . . . . . . . . . . . .22,203 12,039 84.4 

Outdoor . . . . . . . . . . . . . . . . . . . . .7,380 4,456 65.6 

Internet . . . . . . . . . . . . . . . . . . . . . .1,802 975 84.8 



Total . . . . . . . . . . . . . . . . . . . .379,459 354,482 7.0 


Burger King . . . . . . . . . . . . . . . .285,243 268,834 6.1 



Sales . . . . . . . . . . . . . . . . . . . . . . .$2,048 $1,940 5.6 

Earnings . . . . . . . . . . . . . . . . . . . . . . . .27 47 -42.6 


Sales . . . . . . . . . . . . . . . . . . . . . . . .1,382 1,275 8.4 

Operating income . . . . . . . . . . . . . .295 255 15.7 


U.S. systemwide sales . . . . . . . . .8,392 8,355 0.4 

Headquarters 

Burger King Holdings/5505 Blue Lagoon Dr., Miami, Fla. 

33126/Phone: (305) 378-3000. 

Notes 

Worldwide sales and earnings and U.S. sales/operating income 

shown in this profile are corporate and include company restaurants, 

franchise fees and property revenue. 

Burger King said its franchises had worldwide sales of $10.9 billion 

in the year ended June 2006, up marginally from $10.8 billion 

in the previous year. Burger King had 2006 U.S. systemwide sales 

(corporate sales plus sales of franchisees) of $8.4 billion, according 

to estimates by industry tracker Technomic. Burger King’s U.S. ad 

totals in this report is what was spent on corporate and franchise 

restaurants and matches up with the U.S. systemwide sales 

reported by Technomic. 

Franchisees pay 4% to 5% of gross sales to Burger King’s advertising 

funds; Burger King contributes on the same basis for company-owned 

locations. Advertising contributions pay for all expenses 

relating to marketing, advertising and promotion, including 

market research, production, advertising costs, PR and sales promotion. 

As of Dec. 31, 2006, Burger King franchised or owned 11,184 restaurants 

in 65 countries and U.S. territories, of which about 90% were 

franchised. 

Burger King began in 1954 when James McLamore and David 

Edgerton opened a restaurant in Miami. The founders sold Burger 

King to Pillsbury Co. in 1967. Grand Metropolitan bought 

Pillsbury in 1989; Grand Metropolitan merged with Guinness to 

form Diageo in 1997. In December 2002, Diageo sold Burger King 

to private equity funds controlled by Texas Pacific Group, Bain 

Capital Partners and Goldman Sachs. Burger King launched an 

IPO in May 2006. As of March 2007, Texas Pacific owned 21.8% of 

Burger King. 


Corporate: John W. Chidsey, CEO; Russ Klein, pres-global mktg 

strategy & innovation; Brian Gies, VP-mktg; John Schaufelberger, 

VP-product mktg; Alexandra Galindez, dir-multicultural mktg; 

Carlos Ribas, VP-global mktg. 

Crispin Porter & Bogusky, Miami. Jeff Hicks, CEO & pres. — 

Burger King. 

Campbell Mithun, Minneapolis. Steve Wehrenberg, chief operating 

officer. — kids/youth & family mktg, Burger King. 

MindShare Worldwide, New York. Shari Cohen, pres & co-exec 

dir natl bdcast. — media svcs, Burger King. 

Bromley Communications, Miami. Antonio Marquez, natl acct 

dir. — Hispanic adv, Burger King. 

Equity Marketing, Los Angeles. Jon Banks, co-CEO. — sls 

promo, Burger King. 

NAS Recruitment Communications, Toronto. Franz Yap, dir-bus 

devel. — recruiting. 

Premium Surge, Chicago. Pam Crain, exec VP-client svcs. — sls 

promo, Burger King. 

UniWorld Group, Miami. Gwendolyn Singletary, sr grp acct dir. 

— African-American adv, Burger King. 

VML, Kansas City, Mo. Renee Holmes, acct super. — interactive 

mktg, Burger King. 

Wunderman, New York. Keith Kiziah, sr VP & grp acct dir. — 

direct mktg, Burger King. 

62 Cadbury Schweppes 



Magazine . . . . . . . . . . . . . . . . . .$44,475 $27,944 59.2 

Sunday magazine . . . . . . . . . . . . . .269 NA NA 

B2B magazines . . . . . . . . . . . . . . . . .839 1,071 -21.7 

Spanish-language magazines . . . . . .7 NA NA 

Newspaper . . . . . . . . . . . . . . . . . . . .391 165 136.7 

National newspaper . . . . . . . . . . . . .159 761 -79.1 

Spanish-language Newspaper . . . . . .1 0 166.7 

FSI . . . . . . . . . . . . . . . . . . . . . . . . . .1,986 3,794 -47.6 

Network TV . . . . . . . . . . . . . . . .116,704 140,815 -17.1 

Spot TV . . . . . . . . . . . . . . . . . . . . .3,523 7,509 -53.1 

Syndicated TV . . . . . . . . . . . . . . .22,938 19,089 20.2 

Cable TV networks . . . . . . . . . . .70,105 76,986 -8.9





Network radio . . . . . . . . . . . . . . . .1,961 223 779.2 

National spot radio . . . . . . . . . . . . . .77 638 -88.0 

Local radio . . . . . . . . . . . . . . . . . . .8,311 11,165 -25.6 

Outdoor . . . . . . . . . . . . . . . . . . . . .6,799 1,971 244.9 

Internet . . . . . . . . . . . . . . . . . . . . . .6,629 1,497 342.8 



Total . . . . . . . . . . . . . . . . . . . .643,700 628,247 2.5 


Dr Pepper . . . . . . . . . . . . . . . . . . .86,076 102,790 -16.3 

7UP & Diet 7UP . . . . . . . . . . . . . .33,492 38,923 -14.0 

Trident . . . . . . . . . . . . . . . . . . . . .32,601 28,582 14.1 

Dentyne . . . . . . . . . . . . . . . . . . . .29,013 44,384 -34.6 

Snapple . . . . . . . . . . . . . . . . . . . .24,987 22,714 10.0 

Halls . . . . . . . . . . . . . . . . . . . . . . .20,442 18,781 8.8 

Stride . . . . . . . . . . . . . . . . . . . . . .16,821 0 NA 

Mott’s . . . . . . . . . . . . . . . . . . . . . .10,706 10,194 5.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$13,602 $11,658 16.7 

Earnings . . . . . . . . . . . . . . . . . . . . .1,894 1,060 78.6 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .7,209 0 NA 


Americas beverages . . . . . . . . . . .4,699 3,228 45.6 

EMEA . . . . . . . . . . . . . . . . . . . . . . .4,245 4,229 0.4 

Americas confectionery . . . . . . .2,436 2,226 9.4 

Asia Pacific . . . . . . . . . . . . . . . . . .2,207 2,057 7.3 

Central . . . . . . . . . . . . . . . . . . . . . . . . .15 16 -6.3 

Headquarters 

Cadbury Schweppes/Cadbury Schweppes, 25 Berkeley Square, 

London, U.K. W1J 6HB/Phone: 44-171-409-1313. 


Cadbury Schweppes/Americas Beverages/5301 Legacy Dr., Plano, 

Texas 75024/Phone: (972) 673- 7000. 

Notes 

Cadbury Schweppes, facing pressure from shareholders, on 

March 15, 2007, said it intended to separate its confectionery and 

Americas Beverages businesses with a goal to maximize shareowner 

value. 

Cadbury already was pulling back from beverages; it in 2006 sold 

its beverage operations in Europe, Syria and South Africa for 

about $2.6 billion. 

Americas Beverages brands included carbonated drinks (Dr 

Pepper, 7UP, Sunkist, A&W) and non-carbonated beverages 

(including Snapple, Mott’s, Hawaiian Punch and Clamato). 

In making its March 2007 announcement, Cadbury said it was the 

world’s largest confectionery company with a 10% global market 

share. “This leadership position is built on a broad geographic 

spread, substantial participation in all the confectionery categories 

(chocolate, gum and candy) and a strong portfolio of brands 

(including Cadbury, Trident, Halls and Dentyne),” the company 

said. “We are No. 1 or No. 2 in nearly half of the world’s top 50 

confectionery markets. With around one third of our confectionery 

revenues generated in emerging markets, we have the 

largest and most broadly-based emerging markets presence.” 


Corporate: John Sunderland, chmn; Todd Stitzer, CEO; Gilbert 

Cassagne, pres & CEO-Cadbury Schweppes America; James R. 

Chambers, pres & CEO-Cadbury Adams Americas 

Confectionery. 

VML, Kansas City, Mo. Brian Yamada, grp acct dir. — interactive 

mktg. 

Americas Beverages: 5301 Legacy Dr., Plano, Texas 

75024/Phone: (972) 673- 7000. Gilbert Cassagne, pres & CEO; 

Randy Gier, exec VP-mktg; Sean Gleason, sr VP-mktg resources; 

Jim Trebilcock, sr VP-cons mktg; Holly Mensch, VP-mktg, 

Snapple; Andrew Springate, VP & gm-Dr. Pepper brand; Bryan 

Mazur, VP & gm- Tea category; Ilene Bergenfeld, VP & gm-juice 

& juice drink & snack category; Jason Ash, VP & gm-energy & 

sports drink & water category; Shaun Nichols, dir-adv; Alice 

Nolan, VP-media. 

Cliff Freeman & Partners, New York. Kiri Wolfe, acct dir. — 

Snapple. 

Laird & Partners, New York. Paul Donaher, chief operting officer. 

— Mott’s. 

Y&R, San Francisco. Louisa Felton, acct dir. — Canada Dry, Dr 

Pepper, Diet Dr Pepper, Hawaiian Punch, 7UP, Sunkist. 

Mediaedge:cia, New York. Lee Doyle, CEO-N America; Carl 

Hartman, mg ptnr. — media svcs, Dr Pepper, 7UP, Snapple, 

Mott’s. 

Cadbury Adams: 389 Interpace Pkwy., Parsippany, N.J. 

07054/Phone: 973-909-2000. Brad Irwin, pres; Bill Higgins, VPmktg. 

JWT, New York. Peter Grossman, global bus dir. — Bubblicious, 

Halls, Sour Patch Kids, Stride, Swedish Fish, Trident. 

McCann Erickson Worldwide, New York. Jeff Geisler, gm-TAG 

Ideation; Mark Strong, gm-TAG Ideation. — Dentyne. 

NAS Recruitment Communications, St. Louis. Sean Bain, dirbus 

devel. 

Mediaedge:cia, New York. Lee Doyle, CEO-N Amer.; Carl 

Fartman, mg ptnr. — media svcs. 

68 Campbell Soup Co. 



Magazine . . . . . . . . . . . . . . . . .$110,740 $85,252 29.9 


B2B magazines . . . . . . . . . . . . . . .1,581 1,587 -0.4 



Newspaper . . . . . . . . . . . . . . . . . . .3,723 2,067 80.1 


FSI . . . . . . . . . . . . . . . . . . . . . . . . .27,713 28,778 -3.7 

Network TV . . . . . . . . . . . . . . . .147,306 118,296 24.5 

Spot TV . . . . . . . . . . . . . . . . . . . . .7,175 7,459 -3.8




Syndicated TV . . . . . . . . . . . . . . .21,343 15,073 41.6 


Network radio . . . . . . . . . . . . . . . .4,111 3,178 29.3 


Local radio . . . . . . . . . . . . . . . . . . .1,672 1,208 38.5 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .12 175 -93.3 

Internet . . . . . . . . . . . . . . . . . . . . . .4,080 3,061 33.3 



Total . . . . . . . . . . . . . . . . . . . .564,329 484,016 16.6 


Campbell’s . . . . . . . . . . . . . . . . .217,658 183,061 18.9 

V8 . . . . . . . . . . . . . . . . . . . . . . . . .56,062 34,159 64.1 

Pepperidge Farm . . . . . . . . . . . .49,766 42,495 17.1 

Swanson . . . . . . . . . . . . . . . . . . . .21,950 12,961 69.3 

Pace . . . . . . . . . . . . . . . . . . . . . . .16,484 6,605 149.6 

Prego . . . . . . . . . . . . . . . . . . . . . .16,364 15,099 8.4 



Sales . . . . . . . . . . . . . . . . . . . . . . .$7,343 $7,072 3.8 

Earnings . . . . . . . . . . . . . . . . . . . . . . .766 707 8.3 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .5,120 4,842 5.7 

Earnings before interest & taxes .1,003 93,100 -98.9 


U.S. Soups, Sauces & Beverages .3,257 3,098 5.1 

Baking & Snacking . . . . . . . . . . . .1,747 1,742 0.3 

International Soup & Sauces . . .1,255 1,227 2.3 

Other . . . . . . . . . . . . . . . . . . . . . . . .1,084 1,005 7.9 

Headquarters 

Campbell Soup Co./World Headquarters, 1 Campbell Place, 

Camden, N.J. 08103-1799/Phone: (856) 342-4800. 


Corporate: Douglas R. Conant, pres & CEO; Mark Sarvary, exec 

VP & pres - Campbell N. Amer.; Carl Johnson, sr VP & chief 

strategy officer; Paul Alexander, VP-global adv & design. 

Godiva Chocolatier: 355 Lexington Ave., New York, N.Y. 

10017/Phone: (212) 984- 5900. Jim Goldman, ww pres-Godiva; 

Sharon Rothstein, VP-global mktg & merch. 

Sugartown Creative, New York. Jolie DeFreis, co-pres & dir-client 

svcs; Fritz Westenberger, co-pres & exec creative dir. — Godiva. 

Mediaedge:cia, New York. Charles Coultier, exec ww chmn; Lee 

Doyle, mg ptnr & client svcs dir; Suzanne Kaufman, mg ptnr & 

acct dir-media buying. — Godiva. 

Pepperidge Farm: 595 Westport Ave., Norwalk, Conn. 

06851/Phone: (203) 846- 7000. Patrick J. Callahan, pres; Michael 

Simon, VP & gm-Pepperidge Farms snacks div; Peter Reidie, gmmeals 

& accompaniments. 

Y&R, New York. Shelley Diamond, mg ptnr. — Bakery, 

Goldfish, Pepperidge Farm cookies. 

Mediaedge:cia, New York. Lee Doyle, CEO-N. Amer.; Suzanne 

Kaufman, mg ptnr & acct dir-media buying. — media buying, 

Pepperidge Farm. 

U.S. Soup, Sauces & Beverages: Campbell Place, Camden, N.J. 

08103-1799/Phone: (856) 342-4800. Denise Morrison, pres-U.S. 

Soups, Sauces & Beverages; Colin Watts, VP & gm-soup; Irene 

Britt, VP & gm-sauces & meal preparation. 

Y&R, New York. Shelley Diamond, mg ptnr. — Pace sauces, 

Prego sauces, V8 beverages, SpaghettiO’s, Chunky Soups, Kids 

Soups. 

BBDO Worldwide, New York. Paul Reilly, exec VP & sr acct 

dir. — Campbell’s condensed soups, Select soups, Swanson broth, 

new prods. 

Mediaedge:cia, New York. Lee Doyle, CEO-N. Amer.; Suzanne 

Kaufman, mg ptnr & acct dir. — media buying. 

49 Capital One Financial Corp. 



Magazine . . . . . . . . . . . . . . . . . . .$3,289 $1,397 135.5 

B2B magazines . . . . . . . . . . . . . . .1,335 437 205.4 


Newspaper . . . . . . . . . . . . . . . . . . .6,005 8,131 -26.1 

National newspaper . . . . . . . . . . . . .676 576 17.2 


Network TV . . . . . . . . . . . . . . . .130,967 167,179 -21.7 

Spot TV . . . . . . . . . . . . . . . . . . . .10,096 6,910 46.1 

Syndicated TV . . . . . . . . . . . . . . .41,708 57,197 -27.1 



National spot radio . . . . . . . . . . . .4,112 348 NA 

Local radio . . . . . . . . . . . . . . . . . . .2,969 2,493 19.1 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,898 731 159.5 

Internet . . . . . . . . . . . . . . . . . . . .53,059 32,968 60.9 



Total . . . . . . . . . . . . . . . . . . . .863,745 824,808 4.7 


Capital One . . . . . . . . . . . . . . . .319,541 352,002 -9.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$12,096 $10,038 20.5 

Earnings . . . . . . . . . . . . . . . . . . . . .2,414 1,809 33.5 


Sales . . . . . . . . . . . . . . . . . . . . . . .11,099 8,950 24.0 

Net income . . . . . . . . . . . . . . . . . .2,379 1,674 42.1 

Headquarters 

Capital One Financial Corp./1680 Capital One Dr., McLean, Va. 

22102/Phone: (703) 720-1000. 


Corporate: Richard D. Fairbank, chmn, pres & CEO; Bill 

McDonald, exec VP-brand mktg; David Wurfel, sr VP-brand adv; 

Peter Horst, sr VP-brand mktg. 

BBDO Worldwide, Atlanta. Shari Dennis, exec VP & mgmt dir. 

— Retail banking. 





DDB Worldwide Communications Group, Chicago. Dana 

Anderson, pres-DDB Chicago. — Capital One. 

Halogen, New York. Jason Lim, sr VP & grp media dir. — 

Capital One. 

MediaVest USA, New York. Greg Warren, exec VP & mg dir; 

Vincent Sauvagnargues, VP & grp media dir. — media svcs. 

Arc Worldwide, Chicago. Scott Clark, acct exec. — direct mktg. 

Avenue A/Razorfish, New York. Jim Warner, acct exec. — interactive 

mktg. 

94 CBS Corp. 



Magazine . . . . . . . . . . . . . . . . . .$35,632 $55,531 -35.8 


B2B magazines . . . . . . . . . . . . . . .4,711 7,577 -37.8 


Newspaper . . . . . . . . . . . . . . . . . .22,933 24,516 -6.5 



Network TV . . . . . . . . . . . . . . . . . .3,918 2,403 63.0 

Spot TV . . . . . . . . . . . . . . . . . . . .13,917 9,082 53.2 

Syndicated TV . . . . . . . . . . . . . . . . .222 487 -54.4 

Cable TV networks . . . . . . . . . . . .1,070 1,135 -5.7 

Spanish-language TV . . . . . . . . . . .373 NA NA 

Network radio . . . . . . . . . . . . . . . .8,677 9,982 -13.1 


Local radio . . . . . . . . . . . . . . . . . .33,415 48,102 -30.5 

Outdoor . . . . . . . . . . . . . . . . . . . .29,382 21,369 37.5 

Internet . . . . . . . . . . . . . . . . . . . .13,888 16,932 -18.0 



Total . . . . . . . . . . . . . . . . . . . .369,203 426,497 -13.4 


CBS . . . . . . . . . . . . . . . . . . . . . . .100,952 102,421 -1.4 

Showtime . . . . . . . . . . . . . . . . . . .27,283 42,678 -36.1 

CBS Radio . . . . . . . . . . . . . . . . . .22,228 15,776 40.9 

UPN . . . . . . . . . . . . . . . . . . . . . . . .18,795 30,331 -38.0 

CBS TV stations . . . . . . . . . . . . .10,482 13,261 -21.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$14,320 $14,113 1.5 

Earnings . . . . . . . . . . . . . . . . . . . . .1,661 -7,089 NA 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .14,320 14,113 1.5 


Television . . . . . . . . . . . . . . . . . . . .9,487 9,325 1.7 

Outdoor . . . . . . . . . . . . . . . . . . . . .2,103 1,949 7.9 

Radio . . . . . . . . . . . . . . . . . . . . . . . .1,960 2,115 -7.3 

Publishing . . . . . . . . . . . . . . . . . . . . .807 764 5.6 

Headquarters 

CBS Corp./51 W. 52nd St., New York, N.Y. 10019/Phone: (212)975- 

4321. 


Corporate: Leslie Moonves, pres & CEO; Anthony G. Ambrosio, 

exec VP-HR & admin; Louis J. Briskman, exec VP & genl counsel; 

Martin D. Franks, exec VP-plng, policy & government relations; 

Susan C. Gordon, sr VP-corp controller & chief accounting 

officer; Joseph Ianniello, sr VP-finance & treasurer; Richard 

Jones, sr VP & genl tax counsel; David F. Poltrack, chief rsch officer; 

Sumner Redstone, exec chmn & founder; Fredric Reynolds, 

exec VP & cfo; Gil Schwartz, exec VP-corp comms; Martin Shea, 

exec VP-investor relations; Angeline Straka, sr VP-deputy genl 

counsel & secretary. 

Agencies assigned on a project basis. 

CBS Entertainment: 51 W. 52nd St., New York, N.Y. 

10019/Phone: (212) 975-4321. Nina Tassler, pres; Peter Golden, exec 

VP-talent and casting; Wendy Trilling, exec VP-comedy devel; 

Barbara Bloom, sr VP-daytime. 


Initiative, New York and Los Angeles. Alan Cohen, head-innovations, 

East Coast; Greg Castronuovo, sr VP-entertaintment, 

New York; John Nuzzi, sr VP-entertaiment, Los Angeles. — media 

buying. 

CBS Interactive: 51 W. 52nd St., New York, N.Y. 10019/Phone: 

(212) 975-4321. Quincy Smith, pres; Jonathan Barzilay, sr VP & gm; 

Patrick Keane, exec VP-chief mktg officer. 





buying. 

CBS Outdoor: 405 Lexington Ave., 14th Fl., New York, N.Y. 

10174/Phone: (212) 297-6400. Wally Kelly, chmn & CEO; Clive 

Punter, CEO-CBS Outdoor International. 

No agency. 

CBS Paramount International Television: 51 W. 52nd St., New 

York, N.Y. 10019/Phone: (212) 975-4321. Armando Nunez, Jr., pres. 

No agency. 

CBS Paramount Television: 5555 Melrose Ave., Los Angeles, 

Calif. 90038/Phone: (323) 956-5000. David Stapf, pres; Maria 

Crenna, exec VP; Glenn Geller, sr VP-current programming; Brian 

Banks, sr VP-comedy devel; Nancy Tellem, pres-CBS Paramount 

Network Television Entertainment Group; Kevin Berg, exec VPprodn; 

Julie McNamara, sr VP-drama devel. 

No agency. 

CBS Radio: 1515 Broadway, New York, N.Y. 10019/Phone: (212) 

975-4321. Dan Mason, pres & CEO. 

No agency. 

CBS Television Distribution: 51 W. 52nd St., New York, N.Y. 

10019/Phone: (212) 975-4321. Roger M. King, CEO; Robert V. 

Madden, pres & chief operating officer; John Nogawski, pres & 

chief operating officer; Terry Wood, pres-creative affairs & devel. 

No agency. 





CBS Television Network: Sean McManus, pres-CBS News and 

Sports; Jo Ann Ross, pres-network sales; Nancy Tellem, pres-CBS 

Paramount Network Television Entertainment Group. 





buying. 

CBS Television Stations: 51 W. 52nd St., New York, N.Y. 

10019/Phone: (212) 975- 4321. Tom Kane, pres & CEO. 

No agency. 

CSTV Networks, Inc.: 85 10th Ave. 3rd Fl., New York, N.Y. 

10011/Phone: (212) 342-8700. Brian Bedol, pres & CEO. 

No agency. 

Showtime: 1633 Broadway, New York, N.Y. 10019/Phone: (212) 

708-1600. Matthew C. Blank, chmn & CEO; Robert Greenblatt, 

pres-entertainment. 

In-house. — creative. 

Initiative, New York. Alan Cohen, head-innovations, East 

Coast; Greg Castronuovo, sr VP-entertaintment. — media buying. 

Simon & Schuster: 1230 Avenue of the Americas, New York, 

N.Y. 10020/Phone: 212-698-7000. Jack Romanos, pres & CEO; 

David England, sr VP & cfo; Joe D’Onofrio, sr VP-supply chain 

opers; Anne Lloyd Davies, sr VP & chief information officer; 

Elisa Rivlin, sr VP-genl counsel; Adam Rothberg, VP & dir corp 

comms; Mark Zulli, sr VP-HR. 

No agency. 

The CW: 51 W. 52nd St., New York, N.Y. 10019/Phone: (212) 975- 

4321. Dawn Ostroff, pres-entertainment; John D. Maatta, chief 

operating officer; Kim Fleary, exec VP-comedy devel; Rick 

Haskins, exec VP-mktg & brand strategy; Paul McGuire, exec VPnetwork 

comms; Bill Morningstar, exec VP-natl sales; Thom 

Sherman, exec VP-drama devel; Jennifer Bresnan, sr VP-alternative 

programming; Eric Cardinal, sr VP-rsch; Rick Mater, sr VPbdcast 

standards; Betsy McGowen, sr VP & GM-Kids’ WB!; Lori 

Openden, sr VP-talent & casting; Elizabeth Tumulty, sr VP-network 

distribution. 

No agency. 

75 Circuit City Stores 



B2B magazines . . . . . . . . . . . . . . . . .601 306 96.5 

Newspaper . . . . . . . . . . . . . . . . . .94,755 73,135 29.6 



Network TV . . . . . . . . . . . . . . . . .92,838 54,144 71.5 

Spot TV . . . . . . . . . . . . . . . . . . . .18,012 34,259 -47.4 

Syndicated TV . . . . . . . . . . . . . . . . . .NA 143 NA 



National spot radio . . . . . . . . . . . . .658 2,114 -68.9 

Local radio . . . . . . . . . . . . . . . . . . .3,161 3,880 -18.5 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .72 71 1.0 

Internet . . . . . . . . . . . . . . . . . . . .49,352 50,312 -1.9 



Total . . . . . . . . . . . . . . . . . . . .498,228 426,536 16.8 


Circuit City . . . . . . . . . . . . . . . . .303,434 247,778 22.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$11,598 $10,470 10.8 

Earnings . . . . . . . . . . . . . . . . . . . . . . .239 103 132.6 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .10,974 10,015 9.6 

Headquarters 

Circuit City Stores/9950 Mayland Dr., Richmond, Va. 23233- 

1464/Phone: (804) 527-4000. 


Corporate: Philip J. Schoonover, chmn, pres & CEO; Peter C. 

Weedfald, sr VP & chief mktg officer; David L. Matthews, exec 

VP-merch, svcs & mktg. 

Euro RSCG Worldwide, Chicago. Zain Raj, exec dir. 

In-house. — creative & media buying. 

Sharpe Partners, New York. Susanna Tully, dir-client strategies. 

— interactive mktg. 

Springbox, Austin, Texas. Adam Moore, founder; Dan Isaacs, 

founder. — interactive mktg, interactive, mktg svcs, creative. 

39 Citigroup 



Magazine . . . . . . . . . . . . . . . . . .$88,653 $143,940 -38.4 


B2B magazines . . . . . . . . . . . . . . .3,587 2,779 29.1 


Spanish-language magazines . . . . .56 93 -40.0 

Newspaper . . . . . . . . . . . . . . . . . .66,509 64,485 3.1 



Network TV . . . . . . . . . . . . . . . .148,087 222,273 -33.4 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .610 6,408 -90.5 

Syndicated TV . . . . . . . . . . . . . . . .7,188 12,289 -41.5 


Network radio . . . . . . . . . . . . . . . . . .336 709 -52.7 


Local radio . . . . . . . . . . . . . . . . . . .5,926 9,990 -40.7 

Outdoor . . . . . . . . . . . . . . . . . . . .10,457 16,597 -37.0 

Internet . . . . . . . . . . . . . . . . . . . .24,753 33,742 -26.6 



Total . . . . . . . . . . . . . . . . . .1,012,248 1,000,505 1.2 


Citi . . . . . . . . . . . . . . . . . . . . . . . .394,058 589,152 -33.1 

Smith Barney . . . . . . . . . . . . . . .21,074 18,225 15.6





Sales . . . . . . . . . . . . . . . . . . . . . .$89,615 $83,642 7.1 

Earnings . . . . . . . . . . . . . . . . . . . .21,538 24,589 -12.4 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .30,594 30,107 1.6 

Net income . . . . . . . . . . . . . . . . . .8,390 7,173 17.0 


Global Consumer . . . . . . . . . . . .50,299 48,245 4.3 

Corp & Investment Bank . . . . . .27,187 23,863 13.9 

Global Wealth Management . . .10,177 8,684 17.2 

Alternative Investments . . . . . . .2,901 3,430 - 15.4 

Headquarters 

Citigroup/399 Park Ave., New York, N.Y. 10043/Phone: (212) 559- 

1000. 

Notes 

Unmeasured figures include spending on direct marketing for 

credit cards. Citigroup generated 60.8% of 2006 worldwide consumer 

revenue from the U.S. 


Corporate: Chuck Prince, chmn & CEO. 

Publicis, New York. Lisa Caputo, chief marketing officer, global 

consumer group. 

Global Consumer Group: 399 Park Ave., New York, N.Y. 

10022/Phone: (212) 559- 1000. Ajay Banga, chmn & CEO-Global 

Consumer Grp Intl; Steven J. Freiberg, chmn & CEO-N. Amer.; 

Lisa Caputo, chief mktg, adv, and community relations officer; 

Bob O’Leary, mg dir-global adv. 

Publicis Groupe Advertising, New York. Jeremy Bowles, mg dir. 


chief creative officer; Garrett Franklin, acct dir. — special projects, 

All Cards. 

Critical Mass, New York. Don Blanchard, acct dir. — interactive 

mktg, Cititcards, Citibank, Citi-thankyou. 

Euro RSCG Worldwide, Chicago. Joy Schwartz, exec dir. — 

relationship mktg, AAdvantage (Relationship between Citi & 

American Airlines), Youth/College Cash, Driver’s Edge, Hilton, 

Proactive Sales Management, Oil & Gas (Citi card partnerships), 

Cons Lending. 

Markets and Banking: 388 Greenwich St. 38th Fl., New York, 

N.Y. 10013/Phone: (212) 816-6000. Robert Druskin, pres & CEO- 

Citigroup Corporate & Investment Banking; Jo-Ann Daddio, sr 

VP & dir-branding & adv. 

Merkley & Partners, New York. Coleen Cahill, grp acct dir. 

Smith Barney: 388 Greenwich St. 17th fl., New York, N.Y. 

10013/Phone: (212) 816- 6000. Charlie Johnston, pres & CEO-Smith 

Barney Global Private Client Grp; John Mittnacht, sr VP & dir 

adv- Smith Barney. 

Hill Holliday, New York. Stacia Goddard, exec VP & mg dir. — 

Smith Barney. 



66 Clorox Co. 



Magazine . . . . . . . . . . . . . . . . .$229,742 $225,732 1.8 


B2B magazines . . . . . . . . . . . . . . . . .129 5 NA 

Spanish-language magazines . . .1,031 496 107.7 

Newspaper . . . . . . . . . . . . . . . . . . .1,529 2,625 -41.8 

National newspaper . . . . . . . . . . . . . .69 NA NA 

Spanish-language Newspaper . . . . .93 NA NA 

FSI . . . . . . . . . . . . . . . . . . . . . . . . . .4,000 6,936 -42.3 

Network TV . . . . . . . . . . . . . . . . .80,139 89,371 -10.3 

Spot TV . . . . . . . . . . . . . . . . . . . .18,451 19,614 -5.9 

Syndicated TV . . . . . . . . . . . . . . .21,009 21,887 -4.0 



Network radio . . . . . . . . . . . . . . . .3,020 3,074 -1.8 


Local radio . . . . . . . . . . . . . . . . . . . .700 1,347 -48.0 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,091 1,974 -44.8 

Internet . . . . . . . . . . . . . . . . . . . . . .8,784 2,582 240.3 



Total . . . . . . . . . . . . . . . . . . . .584,198 572,424 2.1 


Clorox . . . . . . . . . . . . . . . . . . . . .248,947 251,201 -0.9 

Glad . . . . . . . . . . . . . . . . . . . . . . . .60,042 59,515 0.9 

Brita . . . . . . . . . . . . . . . . . . . . . . .35,004 26,162 33.8 

Hidden Valley . . . . . . . . . . . . . . .32,669 39,724 -17.8 

Fresh Step . . . . . . . . . . . . . . . . . .24,893 11,413 118.1 

Pine-Sol . . . . . . . . . . . . . . . . . . . .19,240 20,933 -8.1 

Liquid-Plumr . . . . . . . . . . . . . . . .18,665 9,280 101.1 

Armor All . . . . . . . . . . . . . . . . . . .13,168 16,756 -21.4 

Tilex . . . . . . . . . . . . . . . . . . . . . . .10,937 9,588 14.1 

Formula 409 . . . . . . . . . . . . . . . .10,785 16,919 -36.3 



Sales . . . . . . . . . . . . . . . . . . . . . . .$4,644 $4,388 5.8 

Earnings . . . . . . . . . . . . . . . . . . . . . . .444 1,096 -59.5 


Sales . . . . . . . . . . . . . . . . . . . . . . . .3,878 3,692 5.0 


Household group-N. Amer. . . . . .2,113 2,000 5.7 

Specialty group . . . . . . . . . . . . . . .1,892 1,800 5.1 

International . . . . . . . . . . . . . . . . . . .639 600 6.5 

Headquarters 

Clorox Co./1221 Broadway, Oakland, Calif. 94612/Phone: (510) 271- 

7000. 


Corporate: Donald R. Knauss, chmn & CEO; Lawrence S. Peiros, 

exec VP & chief operating officer; Best Springer, exec VP-strategy 

& growth; Frank A. Tataseo, exec VP-fuctional opers; 

Warwick Every-Burns, sr VP-intl; Daniel J. Heinrich, sr VP & cfo; 

Jacqueline P. Kane, sr VP-HR & corp affairs; Laura Stein, sr VPgen 

counsel & sec.; Tarang Amin, VP-global health & wellness;



Tim E. Bailey, VP-prod supply; Thomas P. Britanik, VP & gm- 

U.S. auto care & Brita; Wayne Delker, VP-rsch & devel; Benno 

Dorer, VP & gm-household div; Robin Evitts, VP & chief info 

officer; Gregory S. Frank, VP & gm-Brita & Canada; Derek A. 

Gordon, VP-mktg; John Hommeyer, VP-growth; Thomas D. 

Johnson, VP, controller & chief accounting officer; Grant J. 

LaMontagne, VP-sls; Stephen M. Robb, VP-financial plng & 

analysis; George C. Roeth, VP & gm-specialty div; Glenn R. 

Savage, VP & gm-cleaning div; Keith R. Tandowsky, VP-internal 

audit. 

DDB Worldwide Communications Group, San Francisco. Mary 

Moudry, pres. — Armor All car auto-care prods, Brita water filters, 

Clorox bleach & cleaners, Formula 409, Fresh Step & Scoop 

Away cat litter, Glad trash bags & storage products, Hidden 

Valley salad dressings, K.C. Masterpiece BBQ sauces, Pine-Sol 

cleaner, Tilex cleaners, Liquid-Plumr drain openers. 

OMD Worldwide, San Francisco & New York. Laura Bracken, 

dir-San Francisco; Stacey Larson, grp dir-New York. — media 

buying. 

Carol H. Williams Advertising. Carol H. Williams, pres, CEO 

& chief creative officer. — African-American adv, Pine-Sol, Clorox 

Liquid Bleach. 

Dieste Harmel & Partners, Dallas. Larissa Acosta, gm. — 

Hispanic adv, Brita water filters, Clorox disinfecting wipes, 

Clorox liquid bleach, Glad trash bags, Kingsford charcoal, Pine- 

Sol cleaners. — Hispanic adv. 

Tribal DDB, San Francisco. Elizabeth Ross, pres-Tribal West. — 

interactive mktg. 

58 Coca-Cola Co. 



Magazine . . . . . . . . . . . . . . . . . .$57,173 $36,795 55.4 

B2B magazines . . . . . . . . . . . . . . .2,368 2,264 4.6 

Local magazines . . . . . . . . . . . . . . . .13 NA NA 


Newspaper . . . . . . . . . . . . . . . . . . .1,516 5,995 -74.7 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . .4,143 5,142 -19.4 

Network TV . . . . . . . . . . . . . . . .200,146 190,991 4.8 

Spot TV . . . . . . . . . . . . . . . . . . . .11,642 8,607 35.3 

Syndicated TV . . . . . . . . . . . . . . .13,150 13,153 0.0 



Network radio . . . . . . . . . . . . . . . .2,541 1,442 76.2 

National spot radio . . . . . . . . . . . . . .72 1,410 -94.9 

Local radio . . . . . . . . . . . . . . . . . .31,370 45,284 -30.7 

Outdoor . . . . . . . . . . . . . . . . . . . .25,505 26,459 -3.6 

Internet . . . . . . . . . . . . . . . . . . . .21,334 5,944 NA 



Total . . . . . . . . . . . . . . . . . . . .740,824 711,156 4.2 


Coca-Cola . . . . . . . . . . . . . . . . . .334,033 320,501 4.2 

Sprite . . . . . . . . . . . . . . . . . . . . . .27,108 41,798 -35.1 

Minute Maid . . . . . . . . . . . . . . . . .21,501 39,653 -45.8 


Powerade . . . . . . . . . . . . . . . . . . .19,027 16,259 17.0 

Vault . . . . . . . . . . . . . . . . . . . . . . .18,206 1,586 NA 

Dasani . . . . . . . . . . . . . . . . . . . . . .16,570 18,153 -8.7 

Tab Energy . . . . . . . . . . . . . . . . . .12,616 0 NA 

Simply Orange . . . . . . . . . . . . . .10,041 9,867 1.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$24,088 $23,104 4.3 

Earnings . . . . . . . . . . . . . . . . . . . . .5,080 4,872 4.3 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .6,662 6,299 5.8 

Operating income . . . . . . . . . . . . .1,683 1,553 8.4 


US cola (AA construct) . . . . . . . .7,029 6,676 5.3 

Headquarters 

Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 

676-2121. 

Notes 

Mary Minnick, Coca-Cola’s high-profile exec VP-president of 

marketing, strategy and innovation, left the company the end of 

February 2007. Ms. Minnick was in the running for the company’s 

president-COO post, but was passed over in December when 

the company named Muhtar Kent to that post. He is the likely 

heir apparent to the CEO post. 

Coca-Cola reorganized marketing after Ms. Minnick’s exit. 

Effective March 1, 2007, Coca-Cola’s marketing, strategy and innovation 

teams reported as follows: 

Reporting to Chairman-CEO Neville Isdel: 

Danny Strickland, sr VP-chief innovation & technical officer, and 

John Murphy, VP-strategic growth. 

Marketing reported to Chief Operating Officer Muhtar Kent: 

Marc Mathieu, sr VP-brand marketing (advertising, product development), 

and Mark Greatrex, sr VP-marketing comms & insights 

(brand marketing communications, sports marketing and other 

areas). 

Reporting to Marc Mathieu: 

Penny McIntyre, sr VP-noncarbonated beverages & new prods; 

Abby Rodgers, VP-company brand strategy & comms; and Mark 

Moreland, VP-program mgmt. 

Reporting to Mark Greatrex: 

Scott Uzell, VP-global new business models. 

Coca-Cola in May 2007 agreed to buy Energy Brands, known as 

Glacéau, for $4.1 billion cash. The deal included various 

“enhanced water” brands including Vitaminwater, Fruitwater, 

Smartwater and Vitaminenergy. Energy Brands had more than 

1,000 full- and part-time employees. Coca-Cola says $125 million 

of its 2005 worldwide $400 million increase in marketing and 

innovation-related spending went to North America. Included in 

the spending are new iconic TV ads to revive the Coke brand.




Corporate: E. Neville Isdell, chmn & CEO; Danny Strickland, sr 

VP-chief innovation, rsch and devel officer; Muhtar Kent, chief 

operating officer; Thomas Mattia, sr VP & dir-ww public affairs 

& comms. 

Leo Burnett Worldwide, Chicago. John Gatti, exec VP & mg 

dir. — corporate, new products. 

NAS Recruitment Communications, Salt Lake City. Brian 

Rollins, dir-bus devel. — recruitment mktg. 

Coca-Cola North America: 1 Coca-Cola Plaza, Atlanta, Ga. 

30313/Phone: (404) 676-2121. Sandy Douglas, pres; Katie Bayne, 

chief mktg officer. 

Anomaly, New York. Carl Johnson, ptnr; Mike Byrne, ptnr & 

creative dir. — brand innovations, Dasani, Gold Peak, Nestea. 


officer. — Coca-Cola Zero, Sprite. 

Doner, Southfield, Mich. Monica Tysell, exec VP & acct mgmt 

dir. — Minute Maid, Simply Orange. 

Fitzgerald & Co., Atlanta. Joy Rowland, acct dir; Chris Hooper, 

grp acct dir. — N. Amer. regional adv, Coca-Cola. 

Kirshenbaum Bond & Partners, New York. Allie Sabol, acct dir. 

— Tab Energy. 

Mother, New York. Rob Thorsen, chief strategist. — Full 

Throttle. 

Ogilvy & Mather Worldwide, New York. Scott Flood, sr ptnr 

& ww mg dir. — Fanta. 

Publicis, New York. Leigh Baker, sr VP & grp acct dir. — 

VAULT. 

Venables, Bell & Partners, San Francisco. Nick Johnson, grp 

mgmt dir. — Fresca. 

Wieden & Kennedy, Portland, Ore. Lee Davis, acct dir. — 

Powerade, Coca-Cola, Diet Coke. 

Agencies assigned on a project basis. — regional agencies, Barq’s. 

Starcom MediaVest Group, New York. Nancy Mullahy, exec dir. 

— media svcs. 

Arc Worldwide, Atlanta. Kate Neil, VP & acct dir. — sls promo, 

cust mktg. 

Lapiz Hispanic Marketing, Chicago. Marco Azucena, acct super. 

— Hispanic adv, Coca-Cola Classic. 

Manning Selvage & Lee, Atlanta. Rob Baskin, mg dir. — corp 

comms, multiple brands. 

Momentum Worldwide, New York. Belinda Brennan, acct exec. 

— sls promo, retail & event mktg, Coca-Cola, Diet Coke, Sprite, 

Fanta, Minute Maid, Powerade, Dasani. 

Studiocom, Atlanta. Blakely Ginn, acct dir & client ptnr; Lai 

Becker, VP-client svcs. — interactive mktg, Coca-Cola, cokestudios.com, 

mycokerewards.com. 

67 Comcast Corp. 



Magazine . . . . . . . . . . . . . . . . . .$28,789 $20,251 42.2 

B2B magazines . . . . . . . . . . . . . . .4,488 4,031 11.3 



Newspaper . . . . . . . . . . . . . . . . . .75,003 82,545 -9.1 




FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 18 56.7 

Network TV . . . . . . . . . . . . . . . . .43,916 35,539 23.6 

Spot TV . . . . . . . . . . . . . . . . . . .136,970 110,564 23.9 


Cable TV networks . . . . . . . . . . . . . .626 100 526.8 

Network radio . . . . . . . . . . . . . . . .2,072 1,439 44.0 


Local radio . . . . . . . . . . . . . . . . . .61,363 65,695 -6.6 

Outdoor . . . . . . . . . . . . . . . . . . . .13,990 13,639 2.6 

Internet . . . . . . . . . . . . . . . . . . . .32,054 16,434 95.1 



Total . . . . . . . . . . . . . . . . . . . .568,480 497,077 14.4 


Comcast . . . . . . . . . . . . . . . . . . .359,373 299,485 20.0 

E! . . . . . . . . . . . . . . . . . . . . . . . . . .39,782 49,439 -19.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$24,966 $21,075 18.5 

Earnings . . . . . . . . . . . . . . . . . . . . .2,533 928 173.0 

Headquarters 

Comcast Corp./1500 Market St., Philadelphia, Pa. 19102/Phone: 

(215) 665-1700. 

Notes 

In November 2006, Comcast bought Walt Disney Co.’s 39.5% stake 

in E! Entertainment for $1.23 billion. That gave Comcast 100% 

ownership of E!. 

Comcast in September 2006 rebranded OLN, a cable sports channel, 

as Versus. OLN in 2006 had measured spending of $9.6 million; 

Versus had spending of $3.8 million. 

Comcast Corp. and Time Warner’s Time Warner Cable in July 

2006 bought the assets of bankrupt Adelphia Communications 

Corp. Late that month, Comcast and Time Warner swapped 

some cable systems, most acquired from Adelphia, to streamline 

their geographic clusters of subscribers. 


Corporate: Brian L. Roberts, chmn & CEO; Stephen B. Burke, 

exec VP & chief operating officer. 

Comcast Cable Communications: 1500 Market St., Philadelphia, 

Pa. 19102/Phone: (215) 665-1700. Stephen B. Burke, pres; David N. 

Watson, exec VP-opers; David A. Juliano, exec VP-mktg & prod 

devel. 

Goodby, Silverstein & Partners, San Francisco. Brian 

McPherson, grp acct dir. — Comcast Cable/Digital Cable, 

Comcast High-Speed Internet, Comcast Digital Voice. 

Richards Group, Dallas. David Hall, principal; Lennon 

Courtney, creative grp head. — Comcast Workplace, Comcast 

One.



Comcast Content: 1500 Market St., Philadelphia, Pa. 

19102/Phone: (215) 665-1700. Jeff Shell, pres; David T. Cassaro, pres- 

Comcast Network sls; Ted Harbert, pres-E!/Style Networks; 

Gavin Harvey, pres-OLN; Page Thompson, pres-Golf Channel; 

Diane Robina, pres-emerging networks; Rod Shanks, gm-AZN 

Television; Neal Tiles, pres-G4; Sandy Wax, pres-PBS KIDS 

Sprout; Jack Williams, pres-Comcast SportsNet. 

In-house. — E! 

Omelet, Los Angeles. Steven Amato, founder; Shervin Samari, 

founder. — interactive mktg, G4. 

Comcast Spectacor: 3601 S. Broad St., Philadelphia, Pa. 

19148/Phone: (215) 336- 3600. Edward M. Snider, chmn; Fred A. 

Shabel, vice chmn; Peter A. Luukko, pres. 

In-house. — Philadelphia Flyers, Philadelphia 76ers. 

96 ConAgra Foods 



Magazine . . . . . . . . . . . . . . . . . .$30,316 $15,124 100.4 


B2B magazines . . . . . . . . . . . . . . .1,623 1,253 29.6 

Spanish-language magazines . . . . . .8 13 -37.5 

Newspaper . . . . . . . . . . . . . . . . . . . .131 66 97.6 

National newspaper . . . . . . . . . . . . .NA 238 NA 


FSI . . . . . . . . . . . . . . . . . . . . . . . . .29,352 30,218 -2.9 

Network TV . . . . . . . . . . . . . . . . .51,022 55,567 -8.2 

Spot TV . . . . . . . . . . . . . . . . . . . . .3,171 5,294 -40.1 

Syndicated TV . . . . . . . . . . . . . . .21,099 21,230 -0.6 




Local radio . . . . . . . . . . . . . . . . . . .2,023 2,381 -15.0 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .65 511 -87.3 

Internet . . . . . . . . . . . . . . . . . . . . . . .558 967 -42.3 



Total . . . . . . . . . . . . . . . . . . . .366,151 355,838 2.9 


Orville Redenbacher . . . . . . . . .23,825 18,123 31.5 

Pam . . . . . . . . . . . . . . . . . . . . . . . .18,638 11,826 57.6 

Healthy Choice . . . . . . . . . . . . . .16,904 17,540 -3.6 

Marie Callender . . . . . . . . . . . . . .16,820 7,906 112.7 

Reddi-Wip . . . . . . . . . . . . . . . . . . .11,016 12,402 -11.2 

Banquet . . . . . . . . . . . . . . . . . . . .10,954 17,201 -36.3 

Slim Jim . . . . . . . . . . . . . . . . . . . .10,885 3,134 247.3 

Chef Boyardee . . . . . . . . . . . . . .10,323 12,704 -18.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$11,579 $11,504 0.7 

Earnings . . . . . . . . . . . . . . . . . . . . . . .534 642 -16.8 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .10,279 10,304 -0.2 




Consumer Foods . . . . . . . . . . . . . .6,600 6,716 -1.7 

Food & Ingredients . . . . . . . . . . . .3,189 2,986 6.8 

Trading & Merchandising . . . . . . .1,186 1,224 - 3.1 

International Foods . . . . . . . . . . . . .604 578 4.5 

Headquarters 

ConAgra Foods/1 ConAgra Dr., Omaha, Neb. 68102/Phone: (402) 

595-4000. 

Notes 

ConAgra in October 2006 sold its branded meet business to 

Smithfield Foods. Brands included Armour, Eckrich, Margherita 

and LunchMakers. Concurrent with that deal, Smithfield arranged 

the sale of ConAgra’s Butterball and Longmont turkey brands to 

Carolina Turkeys, which adopted the name Butterball LLC. 

Smithfield owns 49% of Butterball LLC. 


Corporate: Gary Rodkin, pres & CEO; Joan Chow, chief mktg 

officer. 

ConAgra Consumer Foods: 5 ConAgra Dr., Omaha, Neb. 

68102/Phone: (402) 595- 6000. Dean Hollis, pres & CEO. 

DDB Worldwide Communications Group, San Francisco. Mary 

Moudry, pres. — Banquet frozen foods, Banquet Dessert Bakes, 

Banquet Homestyle Bakes, Chef Boyardee, Hunt’s Snack Pack, 

LaChoy, Manwich, Marie Callender’s, Swiss Miss, Ro*Tel 

Tomatoes, Wolf Brand Chili. 

Nitro, New York. Elizabeth Gullet, dir-client svcs. — Egg 

Beaters, Healthy Choice frozen, Healthy Choice soups, Hunt’s, 

Hebrew National, Pam. 

Wonder Group, Cincinnati. Dave Siegel, pres. — Kid Cusine. 

Agency in review. — Orville Reddenbacher, Reddi Wip, Slim 

Jim. 

MediaCom, New York. Jill Langan, sr ptnr & gp dir. — media 

svcs, frozen foods, grocery, and refrigerated snacks. 

Wunderman, New York. — direct mktg. 

13 DaimlerChrysler 



Magazine . . . . . . . . . . . . . . . . .$150,609 $297,917 -49.4 


B2B magazines . . . . . . . . . . . . . .10,479 8,407 24.6 


Spanish-language magazines . . .1,375 3,348 -58.9 

Newspaper . . . . . . . . . . . . . . . . .125,354 193,913 -35.4 


Spanish-language Newspaper . .1,515 1,824 -16.9 

Network TV . . . . . . . . . . . . . . . .291,495 241,277 20.8 

Spot TV . . . . . . . . . . . . . . . . . . .500,436 526,767 -5.0 

Syndicated TV . . . . . . . . . . . . . . . .4,070 5,144 -20.9 



Network radio . . . . . . . . . . . . . . . .1,601 2,439 -34.4 

National spot radio . . . . . . . . . . . .5,129 4,555 12.6




Local radio . . . . . . . . . . . . . . . . . .29,079 27,901 4.2 

Outdoor . . . . . . . . . . . . . . . . . . . .13,101 11,270 16.2 

Internet . . . . . . . . . . . . . . . . . . . .44,555 33,246 34.0 

Measured media . . . . . . . .1,425,110 1,592,287 -10.5 


Total . . . . . . . . . . . . . . . . . .1,952,205 2,181,215 -10.5 


Dodge . . . . . . . . . . . . . . . . . . . . .486,661 516,658 -5.8 

Chrysler . . . . . . . . . . . . . . . . . . .454,203 605,931 -25.0 

Jeep . . . . . . . . . . . . . . . . . . . . . .303,155 298,153 1.7 

Mercedes-Benz . . . . . . . . . . . . .153,165 147,846 3.6 

DaimlerChrysler . . . . . . . . . . . . .19,788 17,120 15.6 



Sales . . . . . . . . . . . . . . . . . . . . .$189,470 $185,348 2.2 

Earnings . . . . . . . . . . . . . . . . . . . . .4,033 3,398 18.7 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .79,899 82,931 -3.7 


Mercedes Car Group . . . . . . . . .62,115 57,456 8.1 

Chrysler Group . . . . . . . . . . . . . .58,731 61,981 -5.2 

Truck Group . . . . . . . . . . . . . . . . .36,036 34,121 5.6 

Financial services . . . . . . . . . . . .17,932 15,838 13.2 

Van, Bus, Other . . . . . . . . . . . . . .14,656 15,951 -8.1 

Headquarters 

DaimlerChrysler/225 Epplestrasse, 70546 Stuttgart, Germany 

/Phone: 49-711-17-0. 


DaimlerChrysler/1000 Chrysler Dr., Auburn Hills, Mich. 48326- 

2766/Phone: (248) 576-5741. 

Notes 

DaimlerChrysler May 14, 2007, announced it was selling Chrysler 

Group to private-equity firm Cerberus Capital Management for 

$7.4 billion. Cerberus was to get a 80.1% stake; DaimlerChrysler 

kept 19.9%. Most of the $7.4 billion outlay from Cerberus will go 

directly to the future new company, Chrysler Holding. Chrysler’s 

automotive business was to get $5 billion, while the financial-services 

business received $1.05 billion; DaimlerChrysler will $1.35 billion. 

The sale, coming three months after DaimlerChrysler said it 

was reviewing strategic options for Chrysler, unwinds a failed 

merger that began in 1998 with Daimler’s acquisition of Chrysler 

Corp. New owner Cerberus has another Detroit connection; it 

bought 51% of General Motors Corp.’s finance arm, GMAC, in 

2006. 

Chrysler announced a number of executive departments in the 

weeks after the Cerburus deal was struck. In late May 2007, it said 

George Murphy, senior VP-global brand marketing at Chrysler 

Group, was leaving to pursue other opportunities. Chrysler didn’t 

name an immediate successor. Mr. Murphy had held the job 

since 2001. 

DaimlerChrysler is the largest client of Omnicom Group, which 

in 2006 generated 3.6% or $410 million in revenue from the 

automaker. Chrysler as of year-end 2006 employed more than 100 

Omnicom shops. Omnicom agencies have worked with 

DaimlerChrysler units since 1926, when Chrysler hired ad agency 

Ross Roy (now folded into BBDO). Following the 1998 

Daimler/Chrysler merger, Omnicom expanded its ties: Mercedes- 

Benz of North America in 1999 moved to what’s now Merkley & 

Partners, and Chrysler Group consolidated at Omnicom in 2000. 


Corporate: Dieter Zetsche, chmn. 

BBDO Detroit, Troy, Mich. Joe Garcia, pres. — DaimlerChrysler 

svcs, fleet, Mopar parts. 

PHD, Troy, Mich. Michael O’Malley, pres. — media svcs. 

George P. Johnson Co., Auburn Hills, Mich. Robert G. Vallee, 

Jr., CEO. — event mktg. 

GlobalHue, Southfield, Mich. Allen Pugh, exec VP & dir- client 

svcs. — multicultural adv. 

GMR Marketing, New Berlin, Wis. Steve Knill, exec VP. — event 

mktg. 

NAS Recruitment Communications, Detroit. Dennis Hoffman, 

exec dir-bus devel. — recruitment mktg. 

Organic, Detroit. Chuck Russo, exec VP & chief client devel 

officer. — interactive mktg. 

Chrysler Group: 1000 Chrysler Dr., Auburn Hills, Mich. 48326- 

2766/Phone: (248) 576-5741. Tom LaSorda, pres & CEO; Eric 

Ridenour, chief operating officer; Steven Landry, exec VP-NAFTA 

sls & global mktg & svcs; Michael Manley, VP-Intl sls, mktg & 

bus devel; Darryl Jackson, VP-US sls; Michael Keegan, VP-volume 

plng & sls opers; Roger Monforton, VP-prod strategy; Jason 

Vines, VP-comms; Steve Bartoli, VP-global prod mktg; David 

Rooney, dir-Chrysler brand mktg & global comms; Michael 

Accavitti, dir- Dodge brand & SRT mktg comms; John Plecha, 

dir-Jeep mktg & global comms. 

BBDO Detroit, Troy, Mich. Joe Garcia, pres. — Chrysler, Dodge, 

Mopar & Jeep. 

PHD, Troy, Mich. Michael O’Malley, pres. — media svcs. 

George P. Johnson Co., Auburn Hills, Mich. John Tulloch, sr 

VP-client svcs. — event mktg, multi-brand events, Mopar. 


svcs. — multicultural adv, Chrysler, Dodge, Jeep. 

Organic, Detroit. Chuck Russo, exec VP & chief client devel 

officer. — interactive mktg, Chrysler, Dodge, Jeep. 

Mercedes-Benz USA: One Mercedes Dr., Montvale, N.J. 

07645/Phone: (201) 573- 0600. Ernst Lieb, pres & CEO; Michael 

Slagter, VP-sls; Steve Cannon, VP-mktg; Carol Goll, gm-brand 

experience mktg. 

Merkley & Partners, New York. Cynthia Davis, dir-client svcs. 

— Mercedes-Benz. 

PHD, New York. Lee Wilson, sr VP & dir-Mercedes-Benz. — 

media buying, Mercedes-Benz. 

Critical Mass, Calgary & Chicago, Ill. Bill Hunt, mg dir. — interactive 

mktg, Mercedes-Benz. 

Footsteps, New York. Rehana Dutta, acct dir; Chris Canada, acct 

exec. — African-American, Hispanic, Asian-American, gay & lesbian 

mktg, Mercedes-Benz. 

Rapp Collins Worldwide, New York. Gary VonKennel, Global 

CEO; Pam Bevilacque, grp acct dir. — direct mktg, Mercedes- 

Benz.



47 Dell 



Magazine . . . . . . . . . . . . . . . . . .$36,128 $54,831 -34.1 

Sunday magazine . . . . . . . . . . .113,211 103,059 9.9 

B2B magazines . . . . . . . . . . . . . .19,720 22,893 -13.9 


Newspaper . . . . . . . . . . . . . . . . . .73,384 115,419 -36.4 



Network TV . . . . . . . . . . . . . . . . .95,329 76,565 24.5 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .354 705 -49.8 

Syndicated TV . . . . . . . . . . . . . . . .6,352 3 NA 




Local radio . . . . . . . . . . . . . . . . . . .1,486 2,622 -43.3 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .43 89 -51.1 

Internet . . . . . . . . . . . . . . . . . . .137,754 158,971 -13.3 



Total . . . . . . . . . . . . . . . . . . . .882,545 945,763 -6.7 


Dell . . . . . . . . . . . . . . . . . . . . . . .722,975 776,316 -6.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$57,095 $55,908 2.1 

Earnings . . . . . . . . . . . . . . . . . . . . . . . . .0 3,572 NA 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .36,100 36,411 -0.9 

Headquarters 

Dell/1 Dell Way, Round Rock, Texas 78682-2222/Phone: (512) 338- 

4400. 

Notes 

As Dell Inc. grappled with market share and profit challenges 

against a resurgent Hewlett-Packard Co., founder and Chairman 

Michael Dell in January 2007 took back the title of CEO. Ex-CEO 

Kevin Rollins exited the company. 

The direct marketer in May 2007 announced a limited move back 

into retail, announcing it would sell some desktop PCs at Wal- 

Mart Stores. 

At the end of May 2007, Dell also disclosed it would cut 10% of 

its staff, or about 8,800 people, over the next year. These were 

Dell’s first layoffs since 2001. 

Dell in February 2006 moved U.S. consumer advertising to 

Omnicom’s BBDO Worldwide, Atlanta, from sibling DDB 

Worldwide, Chicago, after a review limited to Omnicom agencies. 




Corporate: Michael S. Dell, chmn; Michael R. Cannon, pres-global 

opers; Mark Jarvis, chief mktg officer. 

BBDO Worldwide, Atlanta. Rob Cherof, exec VP & chief mktg 

officer. — Dell. 

Prometheus Media, Chicago. Robert Habeck, mg dir- Chicago. 


Critical Mass, Calgary. Chris Gokiert, mg dir. — interactive 

mktg. 

Fogarty Klein Monroe, Houston. Steve Speier, exec VP & acct 

dir. — direct mktg, interactive mktg. 

Matlock Advertising & Public Relations, Atlanta. Sandra Waite, 

acct lead. 

Tocquigny, Austin, Texas. Yvonne Tocquigny, CEO. — interactive 

mktg. 

52 Deutsche Telekom 



Magazine . . . . . . . . . . . . . . . . . .$17,096 $20,087 -14.9 

B2B magazines . . . . . . . . . . . . . . . . .145 1,203 -88.0 

Local magazines . . . . . . . . . . . . . . . . . .7 NA NA 

Newspaper . . . . . . . . . . . . . . . . .164,820 176,737 -6.7 



Network TV . . . . . . . . . . . . . . . .139,603 117,237 19.1 

Spot TV . . . . . . . . . . . . . . . . . . . .69,604 41,519 67.6 

Syndicated TV . . . . . . . . . . . . . . .26,247 31,507 -16.7 




Local radio . . . . . . . . . . . . . . . . . . . .744 4,272 -82.6 

Outdoor . . . . . . . . . . . . . . . . . . . . .7,861 1,228 540.2 

Internet . . . . . . . . . . . . . . . . . . . .34,971 13,026 168.5 



Total . . . . . . . . . . . . . . . . . . . .815,112 714,584 14.1 


T-Mobile . . . . . . . . . . . . . . . . . . .594,834 521,506 14.1 



Sales . . . . . . . . . . . . . . . . . . . . . .$76,618 $73,755 3.9 

Earnings . . . . . . . . . . . . . . . . . . . . .4,000 6,930 -42.3 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .17,124 14,674 16.7 


Mobile Communications . . . . . .40,046 35,307 13.4 

Broadband/Fixed Network . . . .25,792 26,892 -4.1 

Business Customers . . . . . . . . . .11,325 11,209 1.0 

Group HQ & Shared Services . . . . .429 351 22.2 

Headquarters 

Deutsche Telekom/Friedrich-Ebert-Allee 140, Bonn, Germany 

53113/Phone: 49-228-181-0. 


Deutsche Telekom/600 Lexington Ave., New York, N.Y. 

10022/Phone: (212)-424-2900.




Corporate: Reine Obermann, CEO. 

T-Mobile USA: 12920 SE 38th St., Bellevue, Wash. 98006/Phone: 

(800) 218-9270. Robert Dotson, pres & CEO. 

Publicis West, Seattle. Scott Foreman, exec VP & grp mg dir. — 

T-Mobile wireless services. 

Optimedia International U.S., New York. Keith Mackay, sr VPstrategic 

comms dir. — media svcs. 

Conill, Torrance, Calif. Carlos Martinez, exec VP & gm. — 

Hispanic adv. 

87 Diageo 



Magazine . . . . . . . . . . . . . . . . . .$46,624 $39,352 18.5 

Sunday magazine . . . . . . . . . . . . . .813 649 25.3 

B2B magazines . . . . . . . . . . . . . . . . .538 467 15.1 


Spanish-language magazines . . . .204 215 -5.3 

Newspaper . . . . . . . . . . . . . . . . . . .2,790 2,065 35.1 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .436 416 4.8 

Network TV . . . . . . . . . . . . . . . . .13,539 15,112 -10.4 

Spot TV . . . . . . . . . . . . . . . . . . . . .1,972 2,172 -9.2 

Syndicated TV . . . . . . . . . . . . . . . .1,576 3,556 -55.7 



Local radio . . . . . . . . . . . . . . . . . . .6,250 9,074 -31.1 

Outdoor . . . . . . . . . . . . . . . . . . . .14,951 17,013 -12.1 

Internet . . . . . . . . . . . . . . . . . . . .10,468 2,584 305.2 



Total . . . . . . . . . . . . . . . . . . . .418,870 394,348 6.2 


Jose Cuervo . . . . . . . . . . . . . . . .34,221 21,499 59.2 

Captain Morgan . . . . . . . . . . . . .21,354 14,495 47.3 

Smirnoff . . . . . . . . . . . . . . . . . . . .19,630 36,156 -45.7 

Diageo . . . . . . . . . . . . . . . . . . . . .19,083 20,110 -5.1 

Guinness . . . . . . . . . . . . . . . . . . . .19,073 11,881 60.5 

Johnnie Walker . . . . . . . . . . . . . .12,463 9,876 26.2 

Bailey’s . . . . . . . . . . . . . . . . . . . . .11,020 9,106 21.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$18,371 $16,621 10.5 

Earnings . . . . . . . . . . . . . . . . . . . . .2,613 2,664 -1.9 


Sales . . . . . . . . . . . . . . . . . . . . . . . .5,436 5,207 4.4 

Operating profit . . . . . . . . . . . . . .1,036 1,410 -26.5 


Alcoholic beverages . . . . . . . . . .18,371 16,621 10.5 

Headquarters 

Diageo/8 Henrietta Place, London, U.K. WIM9AG/Phone: 44-171- 

927-5200. 


Diageo/6 Landmark Sq., Stamford, Conn. 06901/Phone: (203) 359-7100. 


Corporate: Lord James Blyth of Rowington, chmn; Paul Walsh, 

CEO; Rob Malcolm, pres-global mktg, sales & innovation. 

Leo Burnett Worldwide, Chicago. Jim Wisman, exec VP & 

account dir. — new prods. 

VML, Kansas City, Mo. Jon Cook, acct dir. — interactive mktg. 

Diageo North America: 801 Main Ave., Norwalk, Conn. 

06851/Phone: 203-229-2100. Ivan Menezes, pres & CEO; Debra 

Kelly-Ennis, exec VP-cons strategy & mktg. 

Arnell Group, New York. Miles Kellam, acct dir. — Jose Cuervo. 

Bartle Bogle Hegarty, New York. Andrew Nathan, acct dir- 

Smirnoff Ice; Erin Riley, acct dir-Johnnie Walker; Sarah 

Thompson, head-acct mgmt- Bailey’s. 

Butler, Shine, Stern & Partners, Sausalito, Calif. Shelley Hughes, 

acct super. — Beaulieu Vineyard, Sterling Vineyards, Barton & 

Guestier. 

BBDO Worldwide, New York. Ted Gilvar, exec VP & sr acct 

dir. — Guinness, Red Stripe, Harp, Smithwicks. 

Grey, New York. Ken Dowling, exec VP-acct mgmt. — Captain 

Morgan, Crown Royal Canadian Whiskey, Parrot Bay, Seagram’s 

7, Tanqueray, VO Canadian Whiskey. 

JWT, New York. Sophie Kelly, global bus dir. — Smirnoff Blue 

Label, Smirnoff Norsk, Smirnoff Penka, Smirnoff Red Label, 

Smirnoff Signatures, Smirnoff Twist, Smirnoff Black Label, 

Smirnoff North. 

MediaCom, New York. Jon Dobbin, sr VP & grp dir. — media 

svcs, BV Wines, Bailey’s, Captain Morgan, Ciroc, Crown Royal, 

Don Julio, Goldschlager, Guinness, Johnnie Walker, Jose Cuervo, 

Parrot Bay, Red Stripe, Seagram’s 7, Smirnoff Portfolio, Talisker, 

Tanqueray, VO. 

BFG Communications, Stamford, Conn. Kevin Meany, pres. — 

sls promo, Baileys, Captain Morgan, Parrot Bay, Rumple Minze, 

Goldschlager, Black Haus, Zwack. 

Colangelo, Darien, Conn. Tom Lynch, VP. — promo mktg, 

Bushmills, Ciroc, Diageo’s Classic Malt Scotch Selection, Don 

Julio, Guinness, Harp, Johnnie Walker, Jose Cuervo, Red Stripe, 

Smirnoff, Smirnoff Flavored Malt Beverages, Smithwick’s, 

Tanqueray. 

US Concepts, New York. Rachelle McDonough, exec VP. — on 

premise activation, All Brands. 

Winglatino, New York. Ada Mercier, sr act exec. — Hispanic 

adv, integrated mktg comms, Crown Royal, Smirnoff, Captain 

Morgan, Jose Cuervo, Johnnie Walker, Don Julio, Buchanan’s. 

8 Walt Disney Co. 



Magazine . . . . . . . . . . . . . . . . .$146,007 $142,637 2.4 


B2B magazines . . . . . . . . . . . . . .14,107 19,371 -27.2 

Local magazines . . . . . . . . . . . . . .1,127 541 108.5 


Newspaper . . . . . . . . . . . . . . . . .136,313 173,568 -21.5 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . .2,382 2,061 15.6 

Network TV . . . . . . . . . . . . . . . .294,858 323,544 -8.9




Spot TV . . . . . . . . . . . . . . . . . . .114,354 113,839 0.5 

Syndicated TV . . . . . . . . . . . . . . .32,938 40,352 -18.4 



Network radio . . . . . . . . . . . . . . .10,044 13,419 -25.2 


Local radio . . . . . . . . . . . . . . . . .106,402 96,462 10.3 

Outdoor . . . . . . . . . . . . . . . . . . . .45,548 45,859 -0.7 

Internet . . . . . . . . . . . . . . . . . . .133,197 90,791 46.7 



Total . . . . . . . . . . . . . . . . . .2,320,020 2,291,660 1.2 


Buena Vista movies . . . . . . . . .441,814 355,145 24.4 

Disney . . . . . . . . . . . . . . . . . . . . .247,953 228,880 8.3 

ABC . . . . . . . . . . . . . . . . . . . . . . .226,697 199,735 13.5 

Disney video . . . . . . . . . . . . . . .196,723 241,466 -18.5 

ESPN . . . . . . . . . . . . . . . . . . . . . .160,285 98,498 62.7 

Miramax movies . . . . . . . . . . . . .41,631 195,614 -78.7 

Mundo de Ingles . . . . . . . . . . . . .28,796 15,639 84.1 

ABC TV stations . . . . . . . . . . . . .17,873 15,413 16.0 

SOAPnet . . . . . . . . . . . . . . . . . . . .10,138 3,710 173.3 



Sales . . . . . . . . . . . . . . . . . . . . . .$34,285 $31,944 7.3 

Earnings . . . . . . . . . . . . . . . . . . . . .3,374 2,533 33.2 


Sales . . . . . . . . . . . . . . . . . . . . . . .26,565 24,806 7.1 

Operating income . . . . . . . . . . . . .5,106 3,676 38.9 


Media Networks . . . . . . . . . . . . .14,638 13,207 10.8 

Parks & Resorts . . . . . . . . . . . . . .9,925 9,023 10.0 

Studio Entertainment . . . . . . . . .7,529 7,857 -4.2 

Consumer Products . . . . . . . . . . .2,193 2,127 3.1 

Headquarters 

Walt Disney Co./500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (818) 560-1000. 

Notes 

John Pepper became non-executive chairman at Disney at the 

beginning of 2007, replacing former Sen. George Mitchell. Mr. 

Pepper is a former chairman-CEO of Procter & Gamble Co. 

In November 2006, Disney sold its 39.5% stake in E! Entertainment 

to Comcast Corp. for $1.23 billion. That gave Comcast 100% ownership 

of E!. In October 2006, Disney sold its 50% stake in Us 

Weekly for $300 million to Wenner Media, giving Wenner full 

ownership. 

In February 2006, Disney struck a deal with Citadel Broadcasting 

Corp. to merge ABC Radio—consisting of 22 radio stations and 

the ABC Radio Network—with Citadel. The ESPN Radio and 

Radio Disney networks and stations weren’t included. The merger, 

still pending as of May 2007, was expected to occur after the 

ABC Radio business was distributed to Disney shareholders. 

Disney bought Pixar for $7.4 billion in May 2006. That made Steve 

Jobs, Pixar founder and Apple chairman-CEO, the largest Disney 

shareholder with about a 7% stake. 


Corporate: John Pepper, chmn; Robert A. Iger, CEO. 

Leo Burnett Worldwide, Chicago. Mark Burgess, sr VP & acct 

dir. 

Starcom USA, Los Angeles. Kathy Ring, exec VP & grp client 

leader. — media svcs. 

Avenue A/Razorfish, Seattle. Colin Kinsella, pres-west region. — 


A&E Television Networks (joint venture of ABC, Hearst & 

NBC): 235 E. 45th St., New York, N.Y. 10017/Phone: (212) 210-1400. 

Abbe Raven, pres & CEO AETN; Robert DeBitetto, exec VP & 

gm A&E Network; Lori Peterzell, VP-adv & cons mktg. 

Pere Partnership, New York. Steve Keltz, sr VP-client svcs. — 

A&E Television. 

Horizon Media, New York. Ruby Gottlieb, sr VP & interactive 

mg dir; Oliver Maletz, sr VP-mg dir brand strategy; Heather 

Scamuzzi, acct super; Scott Flynn, media pln super. — media svcs, 

A&E Television. 

ABC Cable Networks Group: 3800 W. Alameda, Burbank, Calif. 

91505/Phone: (818) 569-7500. Anne Sweeney, co-chmn Disney 

Media Networks & pres-Disney-ABC Television Group; Brian 

Frons, pres-daytime, Disney-ABC Television Group; Paul Lee, 

pres-ABC Family; Gary Marsh, pres-entertainment, Disney 

Channel Worldwide; Rich Ross, pres-Disney Channel 

Worldwide; Deborah Blackwell, exec VP & gm-SOAPnet; Laura 

Nathanson, exec VP-natl sls ABC Family; Tricia Wilber, exec VP- 

Disney media adv sls & mktg grp; Kevin Brockman, sr VP-network 

sls ABC Daytime & SOAPnet; Heidi Lobel, sr VP-network 

sls-ABC Daytime & SOAPnet; Richard Loomis, sr VP-mktg & 

creative Disney Channel; Patti McTeague, VP-kids comms, 

Disney-ABC Television Group; Nicole Nichols, sr VP-entertainment 

comms Disney-ABC Television Group; John Rood, sr VPbrand 

mktg, ABC Family; Adam Sanderson, sr VP-brand mktg. 

OMD Worldwide, Los Angeles. Susie Vye, acct exec. — media 

svcs, ABC, SOAPnet. 

Wieden & Kennedy, New York. Kevin Porter, media dir. — 

media svcs, ABC. 

ABC Radio Network: 13725 Montfort Dr, Dallas, Texas 

75240/Phone: (972) 991-9200. John Hare, pres-Radio Inc.; Jim 

Robinson, pres-ABC Radio Network; Darryl Brown, exec VP, 

gm-ABC Radio Networks, multi-cultural. 

In-house. Omar Thompson, VP-mktg svcs. — media svcs. 

ABC Television Network: 77 W. 66th St., 500 S. Buena Vista St., 

New York/Burbank, N.Y. 10023/91521/Phone: (212)456-7777/(818)623- 

3200. Anne Sweeney, co-chmn Disney Media Networks & pres- 

ABC Entertainment Los Angeles; Stephen McPherson, pres-ABC 

Entertainment; Brian Frons, pres-daytime, Disney-ABC Television 

Group; Mike Shaw, pres-sales & mktg; David Westin, pres-ABC 

News; Mike Benson, exec VP-mktg ABC Entertainment; Marla 

Provencio, exec VP-mktg ABC Entertainment; Kevin Brockman, 

sr VP-comms; Heidi Lobel, sr VP-network sls-ABC Daytime &



SOAPnet; Dan Longest, sr VP- integrated mktg & promo; Nicole 

Nichols, sr VP-entertainment comms; Alan Ives, exec prod & creative 

dir-adv & promo ABC News. 

BLT & Associates, Los Angeles. Clive Baillie, pres & CEO; Andi 

Delott, acct dir. — print creative, ABC Entertainment. 

DCODE, New York. Jonathan Paley, mg dir; Matt Steinwald, art 

dir & acct super; J.P. Allas, acct exec. — ABC Sports. 

J. Brown, Stamford, Conn. Sarah Davis, acct exec. — ABC 

News. 

Wieden & Kennedy, New York. Kevin Porter, media dir. — 

media buying & svcs, ABC Entertainment (media svcs), ABC 

News (media buying), ABC Daytime, Mundo de Ingles. 

Disney ABC Domestic Television: 500 S. Buena Vista St., 

Burbank, Calif. 91521/Phone: (818) 560-1000. Sal Sardo, exec VPmktg; 

Sandra Brewer, VP-affiliate mktg & media; Blake Bryant, 

VP-creative svcs; Kim Harbin, VP-press & publicity; David Kite, 

VP-online & on demand mktg; Sandra Szahun, VP-natl promo; 

Howard Levy, exec VP-adv sls; Norman Lesser, sr VP-advertiser 

sls New York; Irv Schulman, sr VP-advertiser sls & mktg New 

York; Deb Kerins, acct exec New York; Megan McTeirnan, acct 

exec New York; Cynthia Collins, sr VP-advertiser sls Chicago; 

Katie Woodrick, acct exec Chicago; Chris Cifarelli, digital acct 

exec New York; Steve Calandra, VP-adv sls, rsch & mktg. 

In-house. Howard Levy, exec VP-adv sls; Stacey Larson, acct 

exec-New York; Megan McTeirnan, acct exec-New York; Jim 

Engleman, sr VP-adv sls- Chicago; Jenny Born, VP-natl promo; 

Steve Calandra, VP-adv sls rsch & mktg. — Dinsey ABC 

Domestic Television. 

Disney Consumer Products: 500 S. Buena Vista St., Burbank, 

Calif. 91521/Phone: (818) 560-1000. Andy Mooney, chmn-Disney 

cons prods; Russell Hampton, Jr., pres-Disney Publishing 

Worldwide; Graham Hopper, exec VP-Disney Interactive Studios; 

Jessica Dunne, exec VP-Global Toys; Harry Dolman, exec VPfood, 

health and beauty; Jim Calhoun, exec VP-Global Apparel; 

Susan McLain, VP & gm- Baby Einstein Co. 

No agency. 

Disney Destinations: 500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (407) 824-2222. Jay Rasulo, chmn; Michael 

Mendenhall, exec VP-global mktg; Marty Muller, sr VP-global 

mktg-adv, creative & media. 

Leo Burnett Worldwide, Chicago. Mark Burgess, sr VP & acct 

dir. — Disney entertainment & resorts. 

In-house. Jeff Larson, VP-global adv & creative. — creative. 

Mcgarrybowen, New York. Gordon Brown, chief creative officer. 

— creative. 

Starcom IP, Chicago. Rob Davis, sr VP & dir. — media svcs. 

Arc Worldwide, Chicago. Ben Gladstone, VP & acct dir. — 

direct response TV & print, e-mail & direct mail campaigns & 

interactive branding, Walt Disney Parks & Resorts. 

Disney Publishing Worldwide: 114 5th Ave, New York, N.Y. 

10011/Phone: (212) 633-4400. R. Russell Hampton, pres; Raj Murari, 

sr VP & cfo; Jeanne Mosure, sr VP-Global Book Group; Glenn 

Rosenbloom, sr VP-U.S. cons magazines; Alessandro Belloni, sr 

VP-global magazines; Robin Eletto, VP-HR; April Hattori, VPcomms. 

MK Advertising, New York. Michael Yuen, creative dir; Jessica 

Michaud, acct dir. — Hyperion. 

Spier NY/Lord Group, New York. Kim Hadney, mgmt super; 

Lori McCarthy, sr acct exec. — Hyperion. 

ESPN: 77 W. 66th St., New York, NY 10023/Phone: (212) 456-7777. 

George Bodenheimer, pres ESPN and ABC Sports; Sean Bratches, 

exec VP-sls mktg; Katie Lacey, sr VP-mktg; Aaron Taylor, VPsports 

mktg; Sharon Otterman, VP-customer experience, strategy 

and new media; Moira Davis, VP-media & synergy; Chris Brush, 

VP-brand extensions and devel; Jon Achar, VP-creative svcs. 

The Concept Farm, New York. Griffin Stenger, co-creative dir; 

Gregg Wasiak, co-creative dir. — ESPN. 

Ground Zero, Los Angeles. Jim Smith, chmn; Court Crandall, 

creative ptnr. — ESPN. 

Wieden & Kennedy, New York. Rich Weinstein, acct dir; Paul 

Renner, creative dir; Derek Barnes, creative dir. — media svcs, 

ESPN. 

Lifetime Entertainment Services (Walt Disney & Hearst joint 

venture): 309 W. 49th St., New York, N.Y. 10019/Phone: (212) 424- 

7000. Andrea Wong, pres & CEO; Lynn Picard, pres, adv sls; Rob 

Jacobson, sr VP & exec creative dir; Aaron Royer, sr VP-integrated 

creative ops. 

In-house. 

Walt Disney Internet Group: 500 S. Buena Vista St., Burbank, 

Calif. 91521/Phone: (818) 623-3200. Steve Wadsworth, pres; Paul 

Yanover, exec VP & mg dir-Disney Online; Brad Davis, sr VP- 

West Coast multimedia lead Disney Online; Steve Parkis, VP-premium 

content Disney Online; Dan Sherlock, VP-Movies.com; 

Emily Smith, VP-Family Network, Disney Online; Jodie Resnick, 

VP-acct mgt Disney Online; Jason Davis, VP-online ctreative svcs, 

Disney Online; Petrina Walker, VP-mktg, Disney Online. 

In-house. 

Walt Disney Studios: 500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (818) 560-1000. Dick Cook, chmn; Alan Bergman, 

pres; Oren Aviv, pres-prodn; Brett Dicker, exec VP; Kristy 

Frudenfeld, sr VP media; John Sabel, sr VP-creative print svcs; 

Mark Zoradi, pres-Buena Vista Pitcures Mktg; Nic Crawley, sr VPmktg; 

Teri Meyer, sr VP-publicity; Ticole Richards, VP-mktg & 

creative film svcs; Mari Gastineau, VP-mktg & creative print svcs; 

Robert Chapek, pres-Buena Vista Home Entertainment; Patrick 

Fitzgerald, exec VP-sls & distribution; Gordon Ho, exec VP-brand 

mktg; Andy Siditsky, sr VP-ww mktg svcs & DVD prodn; Lori 

MacPherson, sr VP-brand mktg; Jim Bowman, VP-rsch; Dennis 

Maguire, pres; Ludo Cremers, sr VP-mktg & bus devel; Walt 

Disney Music Group: Chris Montan, pres; Buena Vista Music 

Group: Bob Cavallo, chmn; David Agnew, exec VP & gm; Robert 

Marick, sr VP & gm-Walt Disney Records; Abbey Konowitch, sr 

VP & gm-Hollywood Records; Randy Goodman, pres-Lyric Street 

Records; Buena Vista Theatrical Group: Thomas Schumacher, 

pres; Heather Epple, exec VP-mktg Disney Theatrical Productions, 

London; Andrew Flatt, VP-mktg Disney Theatrical Productions, 

New York; Miramax: Daniel Battsek, pres; Jason Cassidy, exec VPmktg; 

Emily Bear, exec VP-publicity; Walt Disney Feature 

Animation: John Lasseter, chief operating officer; Ed Catmull, pres; 

Pixar Animation: John Lasseter, chief operating officer.



Serino Coyne, New York. Nancy Coyne, CEO. — Disney 

Theatrical Productions. 

Allied Advertising Agency, Boston. Gerald Feldman, media buying. 

— media buying, Buena Vista Motion Pictures. 

Moroch Partners, Dallas. Thomas F. Moroch, chmn; Patrick 

Kempf, CEO. — media svcs, Buena Vista Motion Pictures, 

Miramax. 

Nemer Fieger, Minneapolis. James Fieger, pres & CEO. — media 

buying, Buena Vista Motion Pictures. 

Palisades Media Group, Santa Monica, Calif. Roger A. Schaffner, 

pres. — media buying, Miramax. 

Solomon Friedman Advertising, Bloomfield Hills, Mich. Dean 

A. Friedman, pres. — media svcs. 

Starcom USA, Los Angeles. Kathy Ring, exec VP & grp client 

leader. — media svcs. 

71 Doctor’s Associates 



Magazine . . . . . . . . . . . . . . . . . . .$2,665 $8,227 -67.6 

B2B magazines . . . . . . . . . . . . . . . . . .52 20 168.7 


Newspaper . . . . . . . . . . . . . . . . . . . .493 372 32.8 


Spanish-language Newspaper . . . . .11 12 -12.5 

FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .278 805 -65.5 

Network TV . . . . . . . . . . . . . . . .155,233 130,427 19.0 

Spot TV . . . . . . . . . . . . . . . . . . .101,995 89,939 13.4 

Syndicated TV . . . . . . . . . . . . . . .26,971 33,539 -19.6 


Spanish-language TV . . . . . . . . . .7,594 5,462 39.0 

Network radio . . . . . . . . . . . . . . . .2,655 2,424 9.5 


Local radio . . . . . . . . . . . . . . . . . .12,542 14,255 -12.0 

Outdoor . . . . . . . . . . . . . . . . . . . . .4,755 4,010 18.6 

Internet . . . . . . . . . . . . . . . . . . . . . .2,306 2,452 -6.0 



Total . . . . . . . . . . . . . . . . . . . .539,788 486,815 10.9 


Subway . . . . . . . . . . . . . . . . . . . .361,380 325,361 11.1 



Sales . . . . . . . . . . . . . . . . . . . . . . . .7,710 7,170 7.5 

Headquarters 

Doctor’s Associates/325 Bic Dr., Milford, Conn. 06460/Phone: (203) 

877-4281. 

Notes 

Sales figures for Doctor’s Associates are from Technomic and are 

systemwide. 


Corporate: Peter Buck, chmn; Frederick DeLuca, pres & CEO; 

Bill Schettini, chief mktg officer; Mildred Shinn, VP. 

Subway Franchisee Advertising Fund Trust: 488 Wheelers Farm 

Rd., Milford, Conn. 06461/Phone: (203) 882-2700. Jeff Offutt, chmn; 

Tom Seddon, pres & CEO; Tony Pace, chief mktg officer; Ted 

Wirth, creative svcs dir. 

MMB, Boston. Joe McCarthy, CEO; Fred Bertino, pres & creative 

dir; Jamie Mambro, creative dir. — special projects, Subway. 

NAS Recruitment Communications, Orlando. Mary Richards, 

dir-bus devel. — Subway. 

MediaCom, New York. Andrew Blotner, sr ptnr, grp dir. — 

media svcs, Subway. 

La Comunidad, Miami. Gary Bassel, pres; Jose Molla, creative 

dir; Caroline Wu, acct super. — Hispanic adv, Subway. 

Ryan Partnership, Westport, Conn. Paul Kramer, pres; Paulina 

Connolly, VP-creative svcs; Lydia Kennedy, sr prod mgr. — merchandising, 

Subway. 

83 eBay 



Magazine . . . . . . . . . . . . . . . . . .$15,350 $11,107 38.2 

B2B magazines . . . . . . . . . . . . . . . . .279 1,911 -85.4 


Newspaper . . . . . . . . . . . . . . . . . . .7,068 4,068 73.8 


Spanish-language Newspaper . . . . . .6 4 52.6 

FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .NA 2 NA 

Network TV . . . . . . . . . . . . . . . . .35,512 20,434 73.8 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .583 219 167.0 

Syndicated TV . . . . . . . . . . . . . . .16,661 18,373 -9.3 



National spot radio . . . . . . . . . . . . .310 5 NA 

Local radio . . . . . . . . . . . . . . . . . . .1,234 135 817.7 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .500 NA NA 

Internet . . . . . . . . . . . . . . . . . . . .51,658 92,450 -44.1 



Total . . . . . . . . . . . . . . . . . . . .453,314 396,594 14.3 


eBay . . . . . . . . . . . . . . . . . . . . . .135,645 130,031 4.3 



Sales . . . . . . . . . . . . . . . . . . . . . . .$5,970 $4,552 31.1 

Earnings . . . . . . . . . . . . . . . . . . . . .1,126 1,082 4.0 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .3,109 2,471 25.8 


Marketplaces . . . . . . . . . . . . .4,334,290 3,499,137 23.9 

Payments . . . . . . . . . . . . . . . .1,440,530 1,028,455 40.1 

Communications . . . . . . . . . . . .194,921 24,809 685.7 

Headquarters 

eBay/2145 Hamilton Ave., San Jose, Calif. 95125/Phone: 408-376- 

7400. 






Corporate: Pierre Omidyar, founder & chmn; Meg Whitman, 

pres & CEO-eBay; John Donahoe, pres-eBay Marketplaces; 

William C. Cobb, pres-eBay, N. Amer.; Lorrie Norrington, preseBay, 

intl. 

BBDO Worldwide, New York. — eBay. 

OMD Worldwide, New York. Toni Racioppo, comms dir. — 

eBay. 

Agency.com, San Francisco. Emily Galt, VP & grp acct dir. — 

eBay. 

PayPal: 221 N. First St., San Jose, Calif. 95131/Phone: (408) 967- 

1000. Rajiv Dutta, pres-PayPal. Scott Thompson, sr VP & chief 

tech officer-PayPal. 

Shopping.com: 8000 Marina Blvd., Brisbane, Calif. 94005/Phone: 

(650) 616-6500. Josh Silverman, gm. 

StubHub: 55 2nd St., Ste. 300, San Francisco, Calif. 94105/Phone: 

(415) 222-8550. Jeff Fluhr, CEO & dir. 

6 Ford Motor Co. 



Magazine . . . . . . . . . . . . . . . . .$326,176 $323,824 0.7 


B2B magazines . . . . . . . . . . . . . . .5,109 6,765 -24.5 



Newspaper . . . . . . . . . . . . . . . . . .80,740 122,173 -33.9 



Network TV . . . . . . . . . . . . . . . .524,052 461,709 13.5 

Spot TV . . . . . . . . . . . . . . . . . . .278,839 240,634 15.9 

Syndicated TV . . . . . . . . . . . . . . .35,581 41,753 -14.8 



Network radio . . . . . . . . . . . . . . .14,402 14,074 2.3 


Local radio . . . . . . . . . . . . . . . . . .20,881 22,327 -6.5 

Outdoor . . . . . . . . . . . . . . . . . . . .21,112 19,391 8.9 

Internet . . . . . . . . . . . . . . . . . . . .99,064 55,019 80.1 


Unmeasured spending . . . .876,125 1,044,711 -16.1 

Total . . . . . . . . . . . . . . . . . .2,576,837 2,611,779 -1.3 


Ford . . . . . . . . . . . . . . . . . . . . .1,002,244 984,213 1.8 

Lincoln . . . . . . . . . . . . . . . . . . . .218,813 110,679 97.7 

Mercury . . . . . . . . . . . . . . . . . . .189,281 165,170 14.6 

Land Rover . . . . . . . . . . . . . . . .111,120 109,752 1.2 

Volvo . . . . . . . . . . . . . . . . . . . . . . .86,619 70,602 22.7 

Jaguar . . . . . . . . . . . . . . . . . . . . .58,769 62,652 -6.2 

Lincoln Mercury . . . . . . . . . . . . .21,761 23,533 -7.5 



Sales . . . . . . . . . . . . . . . . . . . . .$160,100 $176,900 -9.5 

Earnings . . . . . . . . . . . . . . . . . . .-12,600 1,400 NA 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .81,155 96,704 -16.1 


Automotive . . . . . . . . . . . . . . . .143,300 153,500 -6.6 

Financial Services . . . . . . . . . . . .16,800 23,400 - 28.2 

Headquarters 

Ford Motor Co./World Headquarters, One American Rd., 

Dearborn, Mich. 48126/Phone: (313) 322- 3000. 

Notes 

The ailing automaker in September 2006 named Alan Mulally 

president-CEO. Mr. Mulally had worked at Boeing Co. since 1969, 

rising to exec VP. Ford Chairman Bill Ford Jr. relinquished the 

CEO title with Mr. Mulally’s arrival. 

Ford, under pressure to focus its resources, in June 2007 said it 

was talking with investment bankers about options for British 

luxury brands Land Rover and Jaguar. Ford bought Jaguar for $2.5 

billion in December 1989. The automaker bought Land Rover 

from BMW for $2.6 billion in June 2000. 

Ford struck a deal in March 2007 to sell its low-volume luxury 

car brand Aston Martin for about $924 million to a Kuwaiti 

investment group led by David Richards. 


Corporate: William Clay Ford, Jr., exec chmn; Alan R. Mulally, 

pres & CEO; Mark Fields, exec VP & pres-Americas; Francisco 

Codina, grp VP-N. Amer. mktg, sls & svc. 

Ogilvy & Mather Worldwide, Detroit. Jan Starr, exec VP & mg 

dir. — Ford. 

Y&R, Detroit. Paul Venn, mg ptnr. — Ford Motor Credit. 

Ford Motor Media, Detroit. Phil Cowdell, CEO-Ford Media 

Svcs. — media buying. 

Avenue A/Razorfish, New York. Bob Lord, pres-east region. — 


PanCom International, Los Angeles. Young M. Kim, chmn & 

CEO. — Asian-American adv. 

UniWorld Group, Detroit. Chuck Morrison, exec VP & gmautomotive; 

Rick Bates, grp acct dir. — African-American & 

urban adv, African-American, multicultural diversity strategy, adv, 

direct & relationship mktg, events, promo, media & interactive. 

Zubi Advertising Services, Coral Gables, Fla. Joe Zubizarreta, 

chief operating officer; Tim Swies, exec VP. — Hispanic adv & 

media buying. 

Aston Martin North America: One Premier Place, Irvine, Calif. 

92618-2922/Phone: (949) 341-6256. John Walton, VP & gm; Jessica 

Casillo, mktg mgr. 

S3, Boonton, N.J. Meredith Aman, acct dir. — Aston Martin. 

Mediaedge:cia, Detroit. Phil Cowdell, CEO-GroupM, Ford 

Media Svcs. — media svcs, Aston Martin. 

Ford Customer Service Division: Regent Court Bldg., 16800 

Executive Plaza Dr., Dearborn, Mich. 48126/Phone: (313) 322-3000. 

Darryl Hazel, VP-Ford Motor Co. & pres-Ford Customer Service 

Div.



Ogilvy & Mather Worldwide, Detroit. Jan Starr, exec VP & mg 

dir. — Quality Care parts & service. 


Svcs. — media buying. 

Ford Division: Regent Court, 16800 Executive Plaza Dr., 

Dearborn, Mich. 48126/Phone: (313) 322-3000. Al Giombetti, pres- 

Ford/Lincoln Mercury; Martin E. Collins, exec dir-mktg, 

Ford/Lincoln Mercury; John Felice, Ford genl mktg mgr; 

Benjamin L. Poore, truck mktg mgr; Mary Lou Quesnell, brand 

DNA dir. 

JWT, Detroit. George Rogers, U.S. acct dir; Toby Barlow, exec 

creative dir. — Ford, Mazda. 


Svcs. — media buying, Ford. 


James Malone, grp acct dir. — African-American & 

urban strategy, adv, direct & relationship mktg, events & promo, 

media, brand integration, prod placement, interactive. 



media buying, Ford. 

Jaguar North America: One Premier Pl., Irvine, Calif. 

92618/Phone: (949) 341-5800. Mike O’Driscoll, pres; Marti Eulberg, 

exec VP-sls & mktg; Campbell MacArthur, VP-customer svc; 

Craig Samara, VP-franchising; Tim Watson, VP-comms. 

Euro RSCG Worldwide, New York. Carla Brand, grp acct dir. 

— Jaguar. 


Svcs. — media buying, Jaguar. 

Mediaedge:cia, Irvine, Calif. Phil Cowdell, CEO-GroupM, Ford 

Media Svcs; Jennifer Reece, mg ptnr. — media svcs, Jaguar. 

UniWorld Group, Irvine, Calif. Chuck Morrison, exec VP & 

gm-automotive. — African-American & urban strategy, adv, direct 

& relationship mktg, events & promo, media, brand integration, 

prod placement, interactive. 

Witeck-Combs Communications, Washington, D.C. Bob 

Witeck, CEO; Wesley Combs, pres. — GLBT mktg, Jaguar. 

Wunderman, Irvine, Calif. Alexi Orlov, vice chmn. — direct 

mktg, Jaguar. 

Land Rover North America: One Premier Place, Irvine, Calif. 

92618/Phone: (949) 341-6100. Mike O’Driscoll, pres; Richard Beattie, 

exec VP-sls & mktg; Pat Ward, VP-retail; Campbell MacArthur, 

VP-customer svc; Finbar McFall, VP-mktg; Craig Samara, VPfranchising; 

Tim Watson, VP-comms. 

Y&R, Irvine, Calif. Rick Eiserman, mg ptnr. — Land Rover. 


Svcs. — media buying, Land Rover. 

Mediaedge:cia, Irvine, Calif. Phil Cowdell, CEO-GroupM, Ford 

Media Svcs; Jennifer Reece, mg ptnr. — media svcs, Land Rover. 

A Team, Irvine, Calif. Andrew Cohen, CEO. — sls promo, 

Land Rover. 

Bravo Group, Irvine, Calif. Zulema Arroyo, grp mg dir- 

BravoWest. — Hispanic strategy & media plng, Land Rover. 


gm. — African-American strategy, events, PR, media. 

Witeck-Combs Communications, Washington, D.C. Bob 

Witeck, CEO; Wesley Combs, pres. — GLBT mktg, Land Rover. 


chief operating officer; Tim Swies, exec VP. — Hispanic media 

buying, Land Rover. 

Lincoln Mercury: Regent Court Bldg., 16800 Executive Plaza Dr., 

Dearborn, Mich. 48126/Phone: (313) 322-3000. Francisco Codina, 

grp VP; Al Giombetti, pres-Ford/Lincoln Mercury; Tom Grill, 

Lincoln brand mgr; Kim Irwin, Mercury brand mgr. 

Y&R, Irvine, Calif. Paul Venn, mg ptnr. — Lincoln, Mercury. 


Svcs. — media buying, Lincoln Mercury. 


Media Svcs. — media svcs, Lincoln, Lincoln Mercury, Mercury. 


Ed Boyd, grp acct dir. — African-American adv, 

African-American & urban strategy, adv, direct & relationship 

mktg, events promo, media, brand integration, prod placement, 

interactive. 



media buying, Lincoln, Lincoln Mercury, Mercury. 

Volvo Cars of North America: One Premier Place, Irvine, Calif. 

92618/Phone: (949) 341-6500. Anne Belec, pres & CEO; John 

Maloney, VP-comms; Linda Gangeri, natl adv mgr. 

Arnold Worldwide, Boston. Don Lane, sr VP & grp acct dir. — 

Volvo. 


Media Svcs. — media svcs, Volvo. 

MPG, New York. Christopher O’Connor, sr VP & grp acct dir. 

— media svcs, Volvo. 

Euro RSCG Latino, New York. Maria Tittarelli, acct super. — 

Hispanic adv, Volvo. 

PanCom International, Los Angeles. Young M. Kim, pres & 

CEO; Paul Moon, pres & chief mktg officer. — Asian-American 

adv, Volvo. 


gm-automotive. — African-American media svcs, Volvo. 

Witeck-Combs Communications, Washington. Bob Witeck, 

CEO; Wesley Combs, pres. — GLBT mktg, Volvo. 


chief operating officer; Tim Swies, exec VP. — Hispanic media 

buying, Volvo. 

76 Gap Inc. 



Magazine . . . . . . . . . . . . . . . . . .$94,407 $91,433 3.3 


B2B magazines . . . . . . . . . . . . . . . . . .92 28 222.2 


Newspaper . . . . . . . . . . . . . . . . . . .5,891 6,427 -8.3 


Spanish-language Newspaper . . . . . .6 NA NA 

Network TV . . . . . . . . . . . . . . . .150,908 106,681 41.5 

Spot TV . . . . . . . . . . . . . . . . . . . .11,413 10,775 5.9 

Syndicated TV . . . . . . . . . . . . . . .61,463 41,501 48.1





Network radio . . . . . . . . . . . . . . . . . .100 343 -70.9 


Local radio . . . . . . . . . . . . . . . . . . .9,585 6,939 38.1 

Outdoor . . . . . . . . . . . . . . . . . . . .11,845 6,947 70.5 

Internet . . . . . . . . . . . . . . . . . . . . . .5,757 5,303 8.6 


Unmeasured spending . . . . .83,203 108,025 -23.0 

Total . . . . . . . . . . . . . . . . . . . .489,432 432,101 13.3 


Old Navy . . . . . . . . . . . . . . . . . .226,199 176,094 28.5 

Gap . . . . . . . . . . . . . . . . . . . . . . .129,643 106,810 21.4 

Banana Republic . . . . . . . . . . . . .43,633 40,986 6.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$15,943 $16,023 -0.5 

Earnings . . . . . . . . . . . . . . . . . . . . . . .778 1,113 -30.1 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .12,807 13,025 -1.7 


Old Navy . . . . . . . . . . . . . . . . . . . . .6,829 6,856 -0.4 

Gap . . . . . . . . . . . . . . . . . . . . . . . . .6,507 6,837 -4.8 

Banana Republic . . . . . . . . . . . . . .2,548 2,301 10.7 

Other . . . . . . . . . . . . . . . . . . . . . . . . . .59 29 103.4 

Headquarters 

Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 

952-4400. 

Notes 

Gap in January 2007 ousted President-CEO Paul Pressler. 

Chairman Robert J. Fisher stepped in as interim president-CEO. 

Mr. Fisher is son of Gap founder and Chairman Emeritus Donald 

G. Fisher. 

Gap in February 2007 said it would close Forth & Towne, a fledgling 

chain of 19 stores targeting women older than age 35. Gap 

opened the first Forth & Towne in August 2005. 


Corporate: Robert Fisher, chmn & interim CEO. 

No agency. 

Banana Republic: 2 Folsom St., San Francisco, Calif. 

94105/Phone: (650) 952-4400. Jack Calhoun, pres; Chris Nicklo, 

VP-mktg. 

In-house. 

AR Media New York, New York. Raul Martinez, founder & creative 

dir; Dianne Desroches, pres. — creative, Banana Republic. 

PHD, San Francisco. Jeanne Selvester, gm. — print media svcs. 

NAS Recruitment Communications, Toronto. Franz Yap, dir-bus 

devel. — recruitment comms. 

Gap: 1 Harrison St., San Francisco, Calif. 94105/Phone: (415) 427- 

2000. Marka Hansen, pres. 

In-house. — print media. 

Laird & Partners, New York. Trey Laird, founder; Kathyrn 

Burke, acct dir. 

Carat, New York. Kristin Wheeler, grp acct dir. — media plng, 

Gap. 

PHD, New York. Steve Grubbs, CEO-N. Amer.; Harry Keeshan, 

exec VP-natl bdcast. — TV buying. 

Gap Inc. Direct: 2 Folsom St., San Francisco, Calif. 94105/Phone: 

(650) 952-4400. Toby Lenk, pres. 

In-house. 

Old Navy: 550 Terry Francois Blvd 4th Fl., San Francisco, Calif. 

94158/Phone: (650) 952-4400. Dawn Robertson, pres; Michael 

Cape, exec VP-mktg. 

Chandelier Creative, New York. Richard Christiansen, founder 

& creative dir. — creative. 

J.L. Media, Union, N.J. Rich Russo, dir-bdcast svcs. — radio buying, 

Old Navy. 

PHD, New York. Harry Keeshan, exec VP-natl bdcast. — TV 

buying. 

14 General Electric Co. 



Magazine . . . . . . . . . . . . . . . . .$109,265 $112,563 -2.9 


B2B magazines . . . . . . . . . . . . . .29,869 30,531 -2.2 



Newspaper . . . . . . . . . . . . . . . . .151,736 157,859 -3.9 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . .2,513 1,259 99.7 

Network TV . . . . . . . . . . . . . . . .256,497 338,233 -24.2 

Spot TV . . . . . . . . . . . . . . . . . . . .47,270 55,034 -14.1 

Syndicated TV . . . . . . . . . . . . . . .27,218 32,323 -15.8 



Network radio . . . . . . . . . . . . . . . .9,153 8,412 8.8 


Local radio . . . . . . . . . . . . . . . . .106,457 89,746 18.6 

Outdoor . . . . . . . . . . . . . . . . . . . .22,845 33,157 -31.1 

Internet . . . . . . . . . . . . . . . . . . . .60,821 47,367 28.4 



Total . . . . . . . . . . . . . . . . . .1,860,247 1,979,929 -6.0 


Universal movies . . . . . . . . . . .450,217 505,845 -11.0 

GE . . . . . . . . . . . . . . . . . . . . . . . .155,403 162,530 -4.4 

NBC . . . . . . . . . . . . . . . . . . . . . . .154,496 116,715 32.4 

Focus movies . . . . . . . . . . . . . . .130,711 74,442 75.6 

NBC Universal video . . . . . . . .105,976 172,080 -38.4 

Universal Studios . . . . . . . . . . . .20,142 15,062 33.7 

Genworth . . . . . . . . . . . . . . . . . . .19,463 19,283 0.9 

Bravo . . . . . . . . . . . . . . . . . . . . . .15,872 17,431 -8.9 

Telemundo . . . . . . . . . . . . . . . . . .13,883 7,900 75.7 

USA . . . . . . . . . . . . . . . . . . . . . . . .12,185 17,410 -30.0 

Sci-Fi Channel . . . . . . . . . . . . . . .10,387 13,925 -25.4





Sales . . . . . . . . . . . . . . . . . . . . .$163,391 $147,956 10.4 

Earnings . . . . . . . . . . . . . . . . . . . .20,829 16,711 24.6 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .89,123 83,823 6.3 


Infrastructure . . . . . . . . . . . . . . .47,429 41,803 13.5 

Industrial . . . . . . . . . . . . . . . . . . .33,494 32,631 2.6 

Commercial Finance . . . . . . . . .23,792 20,646 15.2 

Consumer Finance . . . . . . . . . . .21,759 19,416 12.1 

Healthcare . . . . . . . . . . . . . . . . . .16,562 15,153 9.3 

NBC Universal . . . . . . . . . . . . . . .16,188 14,689 10.2 

Corp items and eliminations . . . .4,167 3,618 15.2 

Headquarters 

General Electric Co./3135 Easton Turnpike, Fairfield, Conn. 

06828/Phone: (203) 373-2211. 

Notes 

General Electric boosted its share in MSNBC from 50% to 82% in 

December 2005, claiming the additional 32% from Microsoft Corp. 

GE in May 2007 agreed to sell its plastics business to an investor 

group. 


Corporate: Jeffrey R. Immelt, chmn & CEO; Dan Henson, chief 

mktg officer; Judy L. Hu, global exec dir-adv & branding. 

BBDO Worldwide, New York. Bill Power, exec VP & ww acct 

dir. — GE, intl & Olympics. 


chief creative officer; Michael Hudnall, acct dir. — interactive 

mktg. 

VML, Kansas City, Mo. Jon Cook, mg ptnr. — interactive mktg. 

GE Consumer & Industrial: Appliance Park AP3-232, Louisville, 

Ky. 40225/Phone: (502) 452-4311. James P. Campbell, pres & CEO; 

Lynn S. Pendergrass, pres & CEO-Americas; Paul Klein, gmbrand 

& adv-cons & commercial lighting prods & major appliances. 


dir. — GE. 

OMD Worldwide, New York. Toni Racioppo, comms dir; John 

Hunt, group dir-natl TV investment. — media svcs. 

GE Consumer Finance: 777 Long Ridge Rd., Stamford, Conn. 

06905/Phone: (203) 357-4000. David R. Nissen, pres & CEO; 

Thomas Gentile, sr VP-mktg. 


dir. — Genworth. 

VML, Kansas City, Mo. Sean Hogan, grp acct dir. — interactive 

mktg, Genworth. 

NBC Universal: 30 Rockefeller Plaza, New York, N.Y. 

10112/Phone: (212) 664-4444. Jeff Zucker, pres & CEO; Ben 

Silverman, co-chmn-NBC Entertainment & Universal Media 

Studios; Marc Graboff, co-chmn-NBC Entertainment & Universal 

Media Studios; Beth Comstock, pres-integrated media & mktg 

devel, NBC Universal. 

DDB Worldwide Communications Group, Los Angeles. Rick 

Carpenter, pres-DDB Los Angeles. — Universal Pictures. 

In-house. — Bravo, NBC TV Network, Sci-Fi Channel, 

Telemundo, USA Network. 

Terry Hines & Associates, Los Angeles. Tim Kraus, acct exec. 

— Focus Features, Rogue Pictures. 

OMD Worldwide, Los Angeles. Chris Geraci, dir. — media buying, 

bdcast buying, Universal Home Video, Univeral Pictures, 

Universal Studio. 

StarLink, Chicago. Shelby Saville, sr VP & media dir; David 

Turman, assoc media dir. — interactive mktg & media svcs, Bravo, 

CNBC, MSNBC, NBC TV Network, Sci-Fi Channel, USA 

Network. 

44 General Mills 



Magazine . . . . . . . . . . . . . . . . . .$75,060 $67,666 10.9 


B2B magazines . . . . . . . . . . . . . . .3,385 3,955 -14.4 


Newspaper . . . . . . . . . . . . . . . . . . . .135 5,239 -97.4 



FSI . . . . . . . . . . . . . . . . . . . . . . . . .82,546 82,226 0.4 

Network TV . . . . . . . . . . . . . . . . .86,817 88,303 -1.7 

Spot TV . . . . . . . . . . . . . . . . . . .111,425 155,187 -28.2 




Network radio . . . . . . . . . . . . . . . .3,288 4,211 -21.9 


Local radio . . . . . . . . . . . . . . . . . . . .146 320 -54.5 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .156 346 -54.8 

Internet . . . . . . . . . . . . . . . . . . . .15,655 21,100 -25.8 



Total . . . . . . . . . . . . . . . . . . . .920,466 851,990 8.0 


General Mills . . . . . . . . . . . . . . .221,247 269,776 -18.0 

Yoplait . . . . . . . . . . . . . . . . . . . . .77,813 64,190 21.2 

Betty Crocker . . . . . . . . . . . . . . .54,165 44,259 22.4 

Pillsbury . . . . . . . . . . . . . . . . . . . .31,357 64,786 -51.6 

Progresso . . . . . . . . . . . . . . . . . . .31,127 18,726 66.2 

Nature Valley . . . . . . . . . . . . . . . .20,761 12,158 70.8 

Chex . . . . . . . . . . . . . . . . . . . . . . .14,168 17,903 -20.9 

Totino’s . . . . . . . . . . . . . . . . . . . . .14,127 9,848 43.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$11,640 $11,244 3.5 

Earnings . . . . . . . . . . . . . . . . . . . . .1,090 1,240 -12.1 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .9,803 9,519 3.0 

U.S. retail operating profit . . . . .1,779 1,719 3.5 






U.S. Retail . . . . . . . . . . . . . . . . . . . .8,200 7,779 5.4 

International . . . . . . . . . . . . . . . . .1,840 1,725 6.7 

Bakeries & Foodservice . . . . . . . .1,780 1,740 2.3 

Headquarters 

General Mills/1 General Mills Blvd., Minneapolis, Minn. 

55426/Phone: (763) 764-7600. 


Corporate: Stephen Sanger, chmn & CEO; Ken Powell, pres & 

chief operating officer; Mark Addicks, chief mktg officer; Rick 

Hosfield, VP-adv; Doug Moore, VP-adv & branding. 

In-house. 

NAS Recruitment Communications, Philadelphia. Susan Walsh, 

exec dir-bus devel. — recruitment comms. 

Consumer Foods: 1 General Mills Blvd., Minneapolis, Minn. 

55426/Phone: (763) 764-7600. Peter Capell, sr VP & pres-Big G 

cereals; John Machusick, sr VP & pres-bakeries & foodservice; 

Jim Murphy, sr VP-meals; Bob Waldron, sr VP-Yoplait & 

Colombo; Kim Nelson, VP & pres-Snacks Unlimited; Jeffrey 

Rotsch, sr VP-sls; Ann Simonds, pres-baking prods; Juliana 

Chugg, sr VP & pres-Pillsbury USA; Ian Friendly, sr exec VP & 

chief operating officer-U.S. retail; Christi Strauss, sr VP & CEO- 

Cereal Ptnrs ww; Chris O’Leary, exec VP & chief operating officer-General 

Mills Intl; Marc Belton, exec VP-Small Planet & 8th 

Continent. 

Saatchi & Saatchi, New York. Peter Hubbell, exec VP & gm- 

GMI Worldwide. — Cheerios, Apple Cinnamon Cheerios, Basic 

4, Berry Burst Cheerios, Berry Burst Kix, Cheerios, Clusters, 

Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Count 

Chocula, Fiber One, Franken Berry, Frosted Cheerios, Honey Nut 

Cheerios, Kix, Lucky Charms, Multi-Grain Cheerios, Raisin Nut 

Bran, Reese’s Puffs, Total, Total Corn Flakes, Total Raisin Bran, 

Trix, Wheaties, Wheaties Energy Crunch, Yogurt Burst Cheerios, 

Old El Paso, Progresso, Fruit by the Foot, Fruit Gushers, Fruit 

Roll ups, Fruit shapes, Pillsbury Big Deluxe Classics Cookies, 

Chub Cookies, Cinnamon Rolls, Crescents, Dinner Breads, 

Golden Layers Biscuits, Grand Biscuits, Grands Cinnamon Rolls, 

Holiday Shaped Cookies, Pie Crust, Ready to Bake Cookies, 

Pilsbury Home Baked Classics, Pancakes, Toaster Scrambles, 

Toaster Strudel, Totino’s Pizza Rolls, Waffles Sticks, Waffles, 

Colombo, Custard, Go-Gurts, Yoplait Light, Original, Ultra, 

Whips. Yoplait Smoothies & Nouriche, Trix Yogurt, Yoplait 

Expresse, Original, Yumsters. 

Campbell Mithun, Minneapolis. Mike Nelson, chief operating 

officer; Stacy Janicki, VP & mgmt super; Amy Rooker, VP & 

mgmt super; Karen Ryan, VP & mgmt super. — 8th Continent, 

Betty Crocker Complete Meals, Betty Crocker Desserts, Bisquick, 

Bowl Appetit, Bugles, Chex Cereal, Chex Mix, Cinnamon Toast 

Crunch, French Toast Crunch, Mini Chex, Gardetto’s, Golden 

Grahams, Hamburger Helper brands, Harmony cereal, Honey 

Nut Chex, Lloyd’s BBQ Products, Milk ‘n Cereal bars, Nature 

Valley Cereal, Nature Valley granola bars, Pop Secret Popcorn, 

Specialty Potatoes, Suddenly Salad, Sunrise cereal. 

Manning Selvage & Lee, Chicago. Liz van Lenten, cons practice 

dir. — media svcs, pr, Betty Crocker, Old El Paso, Green Giant, 

Haagen-Dazs. 

Zenith Media USA, New York. Neil Ascher, exec VP & mg dir- 

Zenith GPE; Becky Hom, sr VP & dir-Zenith GPE. — media svcs. 


CEO; Karen Goodar, VP & acct dir. — African-American adv. 

Casanova Pendrill, Costa Mesa, Calif. — Hispanic adv, La 

Lechera Cereal, Hamburger Helper, Nature Valley, Betty Crocker, 

Cinnamon Toast Crunch. 

Publicis Dialog, New York. Bryan Russiano, sr VP & exec dirinteractive. 

— interactive mktg, Cheerios, Fruit By The Foot, Fruit 

Roll-Ups, Gushers, Honey Nut Cheerios, Pillsbury Crescent, 

Pillsbury Freezer to Microwave, Pillsbury Pie Crusts, Pillsbury 

Ready to Bake Cookies, Pillsbury Toaster Strudel, Progresso, Save 

Lids to Save Lives, Yoplait, Yoplait Healthy Heart, Yumsters. 

Small Planet Foods: 719 Metcalf St., Sedro-Woolley, Wash. 

98284/Phone: (800) 624-4123. Maria Morgan, pres; Greg Thompson, 

mktg mgr. 

Sterling Rice Group, Boulder, Colo. Sheila Rosen, sr acct dir. — 

Cascadian Farm, Muir Glen. 

3 General Motors Corp. 



Magazine . . . . . . . . . . . . . . . . .$389,849 $473,162 -17.6 


B2B magazines . . . . . . . . . . . . . . .6,774 7,691 -11.9 

Local magazines . . . . . . . . . . . . . .1,482 1,487 -0.3 


Newspaper . . . . . . . . . . . . . . . . .143,982 478,875 -69.9 



Network TV . . . . . . . . . . . . . . . .808,286 846,398 -4.5 

Spot TV . . . . . . . . . . . . . . . . . . .243,553 336,525 -27.6 

Syndicated TV . . . . . . . . . . . . . . .14,634 42,107 -65.2 

Cable TV networks . . . . . . . . . .194,302 274,314 -29.2 


Network radio . . . . . . . . . . . . . . .32,328 40,576 -20.3 


Local radio . . . . . . . . . . . . . . . . . .48,735 59,543 -18.2 

Outdoor . . . . . . . . . . . . . . . . . . . .40,833 48,017 -15.0 

Internet . . . . . . . . . . . . . . . . . . .118,196 103,021 14.7 



Total . . . . . . . . . . . . . . . . . .3,296,064 4,110,082 -19.8 


Chevrolet . . . . . . . . . . . . . . . . . .755,841 878,245 -13.9 

GM . . . . . . . . . . . . . . . . . . . . . . . .295,479 603,283 -51.0 

GMC . . . . . . . . . . . . . . . . . . . . . .261,510 300,523 -13.0 

Cadillac . . . . . . . . . . . . . . . . . . . .195,590 226,535 -13.7 

Saturn . . . . . . . . . . . . . . . . . . . . .184,678 189,808 -2.7 

Pontiac . . . . . . . . . . . . . . . . . . . .146,031 240,253 -39.2 

Buick . . . . . . . . . . . . . . . . . . . . . .122,039 177,747 -31.3 

Hummer . . . . . . . . . . . . . . . . . . .117,792 125,892 -6.4 

OnStar . . . . . . . . . . . . . . . . . . . . .70,271 95,420 -26.4 

Saab . . . . . . . . . . . . . . . . . . . . . . .55,569 76,383 -27.2 







Sales . . . . . . . . . . . . . . . . . . . . .$207,349 $194,655 6.5 

Earnings . . . . . . . . . . . . . . . . . . . .-1,978 -10,417 NA 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .129,041 124,615 3.6 


Automotive & other . . . . . . . . .172,927 160,228 7.9 

Financial services . . . . . . . . . . . .34,422 34,427 0.0 

Headquarters 

General Motors Corp./300 Renaissance Center, P.O. Box 300, 

Detroit, Mich. 48265-2000/Phone: (313) 556-5000. 

Notes 

Two General Motors divisions switched agencies over the past 

year without a review: Cadillac shifted to independent 

Modernista from Publicis’ Leo Burnett in June 2006; Saturn 

moved to Interpublic’s Deutsch from Omnicom’s Goodby, 

Silverstein & Partners in January 2007. 

GM’s VP-marketing and advertising for North America, Michael 

Jackson, left the automaker to pursue other opportunities in June 

2007. He held the post since March 2006; the post won’t be filled. 

Duties of Mr. Jackson were assumed by his boss, Mark LaNeve, 

VP-sales, service and marketing, North America. 

General Motors on Nov. 30, 2006, sold 51% of GMAC for $7.4 billion 

to a group led by Cerberus Capital Management. Cerberus 

in May 2007 struck a deal to buy 81% of Chrysler Group from 

DaimlerChrysler. 


Corporate: Rick Wagoner, chmn & CEO; Robert A. Lutz, vice 

chmn-global prod devel; Troy Clarke, pres-GM N. Amer.; Steven 

J. Harris, VP-comms; Mark LaNeve, VP-N. Amer. vehicle sls, svc 

& mktg; Mike Jackson, VP-N. Amer. mktg & adv; John G. 

Middlebrook, VP-global sls, svc & mktg opers; Elizabeth Lazar, 

exec dir-adv & media opers; Larry Hice, exec dir-vehicle sls, svc 

& mktg support; Sam Mancuso, dir-GM brand adv; Mike 

Deveraux, genl dir-digital mktg & CRM. 

Deutsch, Los Angeles. Mike Sheldon, pres-Deutsch LA. — GM. 

McCann Erickson Worldwide, Detroit. Garry Neel, exec VP & 

ww acct dir. — GM corp adv. 

Mullen, Wenham, Mass. Tom Jump, exec VP & mg ptnr. — GM 

Cardmember svcs, GM Certified Used Vehicles, GM Energy & 

Environment comms. 

GM Planworks, Detroit. Dennis Donlin, pres & CEO. — media 

svcs, GM. 

Starcom USA, Chicago. Jack Sullivan, sr VP & dir. — out-ofhome 

media buying, All brands. 

A Partnership, New York. Jeannie Yuen, pres & CEO. — Asian- 

American adv, GM. 

Accentmarketing, Coral Gables, Fla. Vicky Gaston, sr VP & grp 

acct dir. — Hispanic adv & PR, GM Center of Expertise. 

Campbell-Ewald, Warren, Mich. Tracie Reihm, exec VP & acct 

dir. — customer relationship mgmt, GM. 

Carol H. Williams Advertising, Oakland, Calif. Carol H. 

Williams, pres, CEO & chief creative officer. — African-American 

adv, GM. 

Digitas, Boston. Glenn Engler, exec VP & relationship leader; 

Phil DeZutter, sr VP & relationship leader-digital production svcs. 

— digital mktg, relationship mktg, digital production, GM Vehicle 

Showroom, GM.com, owners programs, onlygm.com, corp mktg, 

fleet & commercial. 

Manning Selvage & Lee, Detroit. Kelly Kohagen, mg dir-Hass 

MS&L. — prod comms, digital & tech comms, issues management, 

GM. 

Momentum Worldwide, Detroit. Pat Heffernan, mg dir. — sls 

promo & event mktg, GM. 

Buick-Pontiac-GMC: 100 Renaissance Center, Detroit, Mich. 

48265-1000/Phone: (313) 556-5000. Katherine Benoit, exec dir-Buick, 

Pontiac & GMC; Maria Rohrer, mktg dir-Buick; Larry Peck, golf 

mktg mgr-Buick; Jill Putnam, adv mgr-Buick; Heather 

Waszczenko, adv mgr-Buick; Mark-Hans Richer, mktg dir- 

Pontiac; Dave Smidebush, prod dir-Buick & Pontiac; Chris 

Hornberger, adv mgr-Pontiac; Steve Rosenblum, mktg dir-GMC; 

Craig Bierley, prod dir-GMC; Ayanna Waddell, asst adv mgr- 

GMC; Mary Kubitskey, adv mgr-GMC. 

Leo Burnett Detroit, Troy, Mich. Chris Balicki, sr VP & grp acct 

dir. — Pontiac. 

Lowe Worldwide, New York. Jimmy Verrett, acct dir. — GMC. 

McCann Erickson Worldwide, Birmingham, Mich. Garry Neel, 

exec VP & ww acct dir. — Buick. 


svcs, Buick, GMC, Pontiac. 

Accentmarketing, Coral Gables, Fla. Ivan Ferrando, VP & grp 

acct dir-retail. — Hispanic adv, natl & retail, Buick, GMC, Pontiac. 



adv, national & regional adv, GMC. 

Digitas, Boston. Glenn Engler, exec VP & relationship leader; Phil 

DeZutter, sr VP & relationship leader-digital production svcs. — dir 

mktg, digital mktg, promo, retail mktg, Buick, Pontiac & GMC. 

Momentum Worldwide, Detroit. Pat Heffernan, mg dir. — sls 

promo & event mktg, Buick, Pontiac. 

Cadillac Division: 100 Renaissance Center, Detroit, Mich. 

48265/Phone: (313) 667- 8678. James E. Taylor, mktg gm; John 

Howell, prod dir; Liz Vanzura, global mktg dir; Maureen 

Bickford, natl adv mgr; Tom D’Angelo, field adv mgr; John 

Gasloli, natl adv mgr. 

Modernista, Boston. Gary Koepke, co-founder & exec creative 

dir; Lance Jensen, co-founder & exec creative dir. — Cadillac 

SRX, CTS, V-series. 


svcs, Cadillac. 

Accentmarketing, Coral Gables, Fla. Ivan Ferrando, VP & grp 

acct dir. — Hispanic adv, retail, Cadillac. 



adv, national & regional adv, Cadillac. 



— relationship mktg, digital production, Cadillac.



Chevrolet Motor Division: 100 Renaissance Center, Detroit, 

Mich. 48265- 1000/Phone: (313) 556-5000. Ed J. Peper, mktg gm; 

Brian Goebel, PR mgr-mktg & promo; Kim Kosak, genl dir-adv 

& sls promo; Paul Edwards, dir-adv & sls promo; Dan 

Adamcheck, dir-retail adv; Cheryl Catton, genl dir-car mktg; Russ 

Clark, genl dir-truck mktg. 

Campbell-Ewald, Warren, Mich. Mike Ryan, vice chmn & chief 

operating officer. — Chevrolet. 

Deutsch, Los Angeles. Mike Sheldon, pres-Deutsch LA. — 

Motorsports, Major League Baseball. 

GM Planworks, Detroit. Dennis Donlin, Pres & CEO. — media 

svcs, Chevrolet. 

Accentmarketing, Coral Gables, Fla. Joseph (Pepe) Machin, sr 

VP & grp acct dir. — Hispanic adv, natl & retail, Chevrolet. 



adv, national & regional adv, Chevrolet. 

Digitas, Boston. Phil DeZutter, sr VP & relationship leader-digital 

production svcs. — digital production, Chevrolet. 

General Motors Service & Parts Operations: 6200 Grand Pointe 

Dr., Grand Blanc, Mich. 48439/Phone: (810) 606-2000. Douglas J. 

Herberger, GMNA VP & gm. 

Campbell-Ewald, Southfield, Mich. James P. Huchok, exec VP 

& acct dir. — ACDelco. 

Leo Burnett Detroit, Troy, Mich. Skip Drayton, sr VP & integrated 

mktg grp dir. — GM Parts, GM Goodwrench service, 

accessories, performance parts. 


svcs, General Motors Service. 

GMAC: 200 Renaissance Center, Detroit, Mich. 48265- 

2000/Phone: (313) 556- 5000. Eric A. Feldstein, chmn; William F. 

Muir, pres & chmn-GMAC Insurance; Barbara Stokel, exec VP- 

N. Amer. Opers; Colleen Haesler, genl dir-N. Amer. Opers mktg 

& adv. 

Fitzgerald & Co., Atlanta. Amy Richter, grp dir. — N. Amer. 

regional adv, GMAC Insurance. 

Perich & Partners, Ann Arbor, Mich. Jill Howell, acct dir. — 

GMAC. 

GMAC Residential Holdings: 100 Witmer Rd., P.O. Box 963, 

Horsham, Pa. 19044/Phone: (215) 682-1000. David Applegate, chief 

operating officer; Richard Gillespie, exec VP & chief mktg officer. 

Agencies assigned on a project basis. — Ditech.com, GMAC 

Bank, GMAC Global Relocation, GMAC Mortgage, GMAC Real 

Estate. 

Hummer: 100 Renaissance Center, Detroit, Mich. 48265- 

1000/Phone: (313) 556-5000. Martin Walsh, gm; Ross Hendrix, prod 

dir; Megan Stooke, mktg dir; John Roth, sls dir; Stephen Garrity, 

intl opers dir. 

Modernista, Boston. Gary Koepke, co-founder & exec creative 

dir; Lance Jensen, co-founder & exec creative dir. — Hummer. 


svcs, Hummer. 



adv, national & regional adv, Hummer. 

Digitas, Boston. Phil DeZutter, sr VP & relationship leader-digital 

production svcs. — digital production, Hummer. 

OnStar Corp.: 400 Renaissance Center, P.O. Box 400, Detroit, 

Mich. 48265- 400/Phone: (313) 665-2783. Chet Huber, pres; Tony 

DiSalle, VP-sls & mktg; Andrew Young, dir-mktg. 

Campbell-Ewald, Warren, Mich. Timothy Keaton, exec VP & 

acct dir. — OnStar. 


svcs, OnStar. 

Accentmarketing, Coral Gables, Fla. Ana Maria Montero, acct 

dir. — Hispanic adv, OnStar. 

Digitas, Boston. Glenn Engler, exec VP & relationship leader. — 

digital mktg, relationship mktg, OnStar. 

Saab Automobile USA: 100 Renaissance Center, Detroit, Mich. 

48265-1000/Phone: (313) 556-5000. Steve Shannon, gm; Mike 

Colleran, dir-sls; Leslie Bublin, dir-mktg. 

Lowe Worldwide, New York. Nick McElwee, acct dir. — Saab. 


svcs, Saab. 



— digital mktg, relationship mktg, digital production, Saab. 

Saturn Corp.: 100 Renaissance Center, Detroit, Mich. 48265- 

1000/Phone: (313) 665-5000. Jill Lajdziak, gm; Dan Keller, dir-mktg; 

Scott McLaren, adv mgr-cars; David Koziara, adv mgr-trucks. 

Deutsch, Los Angeles. Mike Sheldon, pres-Deutsch LA. — 

Saturn. 


svcs, Saturn. 



— digital mktg & production, Saturn. 

7 GlaxoSmithKline 



Magazine . . . . . . . . . . . . . . . . .$383,277 $240,185 59.6 


B2B magazines . . . . . . . . . . . . . . .2,077 1,550 34.0 


Newspaper . . . . . . . . . . . . . . . . . .28,249 20,893 35.2 



FSI . . . . . . . . . . . . . . . . . . . . . . . . .23,179 22,342 3.7 

Network TV . . . . . . . . . . . . . . . .430,096 441,077 -2.5 

Spot TV . . . . . . . . . . . . . . . . . . . .33,641 48,354 -30.4 

Syndicated TV . . . . . . . . . . . . . .134,607 89,901 49.7 




Network radio . . . . . . . . . . . . . . . .3,767 4,256 -11.5 






Local radio . . . . . . . . . . . . . . . . . . .3,834 7,068 -45.8 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,336 1,829 -27.0 

Internet . . . . . . . . . . . . . . . . . . . .15,120 14,075 7.4 


Unmeasured spending . .1,148,787 1,057,421 8.6 

Total . . . . . . . . . . . . . . . . . .2,444,228 2,249,832 8.6 


Advair . . . . . . . . . . . . . . . . . . . . .194,699 136,897 42.2 

Boniva . . . . . . . . . . . . . . . . . . . . .100,480 66,447 51.2 

Valtrex . . . . . . . . . . . . . . . . . . . . .99,464 72,108 37.9 

Avodart . . . . . . . . . . . . . . . . . . . . .97,812 39,002 150.8 

Glaxo . . . . . . . . . . . . . . . . . . . . . . .92,538 162,309 -43.0 

Requip . . . . . . . . . . . . . . . . . . . . .91,625 26,777 242.2 

Coreg . . . . . . . . . . . . . . . . . . . . . .80,853 17,833 353.4 

Imitrex . . . . . . . . . . . . . . . . . . . . .80,367 82,211 -2.2 

Vesicare . . . . . . . . . . . . . . . . . . . .68,205 54,341 25.5 

Wellbutrin . . . . . . . . . . . . . . . . . . .56,128 108,137 -48.1 

Nicoderm . . . . . . . . . . . . . . . . . . .30,543 29,185 4.7 

Tums . . . . . . . . . . . . . . . . . . . . . . .29,696 35,730 -16.9 

Commit . . . . . . . . . . . . . . . . . . . . .28,774 29,709 -3.1 

Avandia . . . . . . . . . . . . . . . . . . . . .25,690 29,837 -13.9 

Nicorette . . . . . . . . . . . . . . . . . . .22,511 24,096 -6.6 

Abreva . . . . . . . . . . . . . . . . . . . . .22,303 19,528 14.2 

Breathe Right . . . . . . . . . . . . . . .21,002 16,087 30.5 

Aquafresh . . . . . . . . . . . . . . . . . .19,475 18,132 7.4 

Flonase . . . . . . . . . . . . . . . . . . . . .17,007 112,819 -84.9 

Sensodyne . . . . . . . . . . . . . . . . . .16,827 15,380 9.4 

Fiber Choice . . . . . . . . . . . . . . . .13,338 6,884 93.8 

PoliGrip . . . . . . . . . . . . . . . . . . . . .10,470 16,423 -36.3 



Sales . . . . . . . . . . . . . . . . . . . . . .$42,534 $39,259 8.3 

Earnings . . . . . . . . . . . . . . . . . . . . .8,177 6,047 35.2 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .18,961 16,505 14.9 



Consumer healthcare . . . . . . . . .5,763 5,437 6.0 

Headquarters 

GlaxoSmithKline/980 Great West Rd., Brentford, Middlesex, 

United Kingdom TW8 9GS/Phone: 44-20-8047-5000. 


GlaxoSmithKline/5 Moore Dr., P.O. Box 13398, Research Triangle 

Park, N.C. 27709/Phone: (919) 483-2100. 

Notes 

Advertising figures for GlaxoSmithKline includes the Boniva 

(osteoporosis) and Vesicare (overactive bladder) drugs that it holds 

in joint ventures, respectively, with Roche Holdings and Astellas 

Pharma U.S. (part of Tokyo-based Astellas Pharma). 


Corporate: J.P. Garnier, CEO; David Stout, pres-pharmaceutical 

opers; Chris Viehbacher, pres-U.S. pharmaceuticals. 

DraftFCB, New York. Sarah Wilcox, exec VP & dir Draft 

Health. — GlaxoSmithKline. 

Publicis Mid-America, Dallas. Carter Keith, sr VP & gp acct dir. 

— media buying, BC Analgesics, Beano food enzyme supplements, 

Cervarix, Goody’s headache powder, Os-cal, Phazyme gas 

relief. 

Casanova Pendrill, Costa Mesa, Calif. — Hispanic adv, Alli, 

Aquafresh, Sensodyne, Tums. 

GlaxoSmithKline Consumer Healthcare: 100 Beecham Dr., 

Pittsburgh, Pa. 15205/Phone: (412) 928-1000. John Clark, pres. 

Arnold Worldwide, New York. Barry Silverstein, exec VP & grp 

dir. — Citrucel, Commit, Nicoderm CQ , Nicorette. 

Grey, New York. Maureen Maldari, exec VP-acct mgmt. — 

Abreva, Aquafresh Extreme Clean, Aquafresh toothpaste, Flex 

toothbrushes, Sensodyne, Super Poli-Grip. 

Publicis, Dallas. Carter Keith, sr VP, grp acct dir. — BC 

Analgesics, Beano food enzyme supplements, Cervarix, Goody’s 

headache powder, Os-cal, Phazyme gas relief. 

MediaCom, New York. Sal Sannino, sr VP & grp dir. — media 

svcs, All OTC, Aquafresh toothpaste, Fiber Choice, Os-Cal calcium 

tablets, Polident denture cleaners, Sensodyne toothpaste. 

MPG, New York. Eva Kantrowitz, sr VP & grp acct dir. — 

media plng, Nicoderm, Nicorette, Commit, Tums, Citrucel. 

Optimedia International U.S., Dallas. Tom Scott, sr VP, grp dirstrategic 

comms. — media plng, BC headache powder, Beano, 

Goody’s headache powder, Os-Cal, Phazyme. 

Footsteps, New York. Danielle Austen, grp acct dir; Naomi 

Ramsey, acct dir; Jackie Cruz, acct super. — African-American 

adv, GlaxoSmithKline. 

Winglatino, New York. Jackie Bird, pres & CEO; Tony Dagnery, 

VP-bus devel. — Hispanic integrated mktg comms, Aquafresh, 

Sensodyne, Tums. 

GlaxoSmithKline Pharmaceuticals: 1 Franklin Plaza, 200 N. 

16th St., Philadelphia, Pa. 19102/Phone: (888) 825-5249. Chris 

Viehbacher, pres-U.S. pharmaceuticals; David Stout, pres- pharmaceutical 

opers; Bob Ingram, vice chmn-pharmaceuticals. 

BBDO Worldwide, New York. Ray Hilton, exec VP. — Avandia, 

Levitra, Malarone, Twinrix. 


Darlene Dobry, pres-Carbon (a CommonHealth Co.). — Alli, 

Avandamet, Avandia, Avodart. 


Allermist, Flonase. 

IW Group, New York. Hiroko Hatanaka, acct dir. — Epivir. 

McCann HumanCare. Andrew Schirmer, mg dir McCann 

HumanCare. — Avodart, Coreg, Paxil CR, Requip. 


Advair, Avodart, Oncology franchise, Veramyst. 

DraftFCB HealthCare, New York. Sheri Rosenblatt, exec VP & 

grp mgmt dir; Kerry Dwyer, sr VP & grp mgmt dir; Bob 

Karczewski, sr VP & grp mgmt dir. — mktg svcs, Augmentin XR, 

Boostrix, Energix-B, Havrix, Infanrix, Lamictal-Epilepsy, Lamictal- 

Bipolar, Timentin, Twinrix, Valtrex, Wellbutrin XL. 

Euro RSCG Worldwide, New York. Paul Klein, mg dir- Euro 

RSCG Tonic. — mktg svcs, Advair, Boniva, Imitrex, Trexima, 

Valtrex, Vesicare. 

MediaCom, New York. Sal Sannino, sr VP, grp dir. — media 

svcs, All OTC.



51 Hewlett-Packard Co. 



Magazine . . . . . . . . . . . . . . . . . .$57,931 $62,343 -7.1 


B2B magazines . . . . . . . . . . . . . .47,266 42,680 10.7 


Newspaper . . . . . . . . . . . . . . . . . .63,335 49,349 28.3 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .338 76 346.9 

Network TV . . . . . . . . . . . . . . . . .27,033 52,714 -48.7 

Spot TV . . . . . . . . . . . . . . . . . . . . .1,826 9,685 -81.1 

Syndicated TV . . . . . . . . . . . . . . . . .339 15,071 -97.8 


Network radio . . . . . . . . . . . . . . . .6,639 5,936 11.8 


Local radio . . . . . . . . . . . . . . . . . . .5,218 6,141 -15.0 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .175 122 43.5 

Internet . . . . . . . . . . . . . . . . . . .111,379 107,980 3.1 



Total . . . . . . . . . . . . . . . . . . . .828,751 831,809 -.4 


HP . . . . . . . . . . . . . . . . . . . . . . . .409,458 467,556 -12.4 

Compaq . . . . . . . . . . . . . . . . . . . .45,508 30,653 48.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$91,658 $86,696 5.7 

Earnings . . . . . . . . . . . . . . . . . . . . .6,198 2,398 158.5 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .32,244 30,548 5.6 


Personal Systems Group . . . . . .29,166 26,741 9.1 

Imaging & Printing Group . . . . .26,786 25,155 6.5 

Enterprise Storage and Servers 17,308 16,717 3.5 

HP Financial Services . . . . . . . . .2,078 2,102 -1.1 

HP Services . . . . . . . . . . . . . . . . . . . . . .0 15,536 NA 

Headquarters 

Hewlett-Packard Co./3000 Hanover St., Palo Alto, Calif. 94304- 

1185/Phone: (650) 857-1501. 


Corporate: Mark Hurd, CEO; Gary Elliott, VP-brand mktg; Scott 

Berg, ww media plng & buying. 

Goodby, Silverstein & Partners, San Francisco. John Coyne, acct 

dir. — Hewlett-Packard. 

McCann Erickson Worldwide, New York. Emily Ketchen, sr VP 

& grp acct dir. — HP Personal Systems Group. 

Publicis, Seattle/San Francisco. — segment & prod mktg/integrated 

direct response, SMB, Technology Services Group, Image 

ad Printing. 

ID Media, New York. Chuck Shaw, sr VP & dir-client svcs. — 

media svcs. 

ZenithOptimedia, San Francisco. Julie Rieger, exec VP & dirww 

comms. — media svcs, Compaq, HP, all brands. 

Agency.com, Chicago. Dave Johnson, pres-N. Amer. — interactive 

mktg. 

Burson-Marsteller, New York. — pr. 

DraftFCB, New York. Liz Deutch, exec VP & dir-acct svcs; 

Niland Mortimer, client svcs dir. — interactive mktg. 

Hill & Knowlton, New York. — ww corp pr. 

Integer Group, Denver. Robyn Abel, grp acct dir. — sls promo. 

Publicis Modem, London & San Francisco, Calif. Grant 

MacDougall, sr VP-mktg. — direct mktg, digital mktg, media plng, 

digital strategy, search engine marketing. 

Wunderman, New York. Jen Lindstrom, sr VP & client svcs dir. 

— mktg svcs. 

30 Home Depot 



Magazine . . . . . . . . . . . . . . . . . .$32,159 $49,207 -34.6 


B2B magazines . . . . . . . . . . . . . . . . .628 531 18.1 



Newspaper . . . . . . . . . . . . . . . . .106,186 90,714 17.1 



Network TV . . . . . . . . . . . . . . . .143,020 140,453 1.8 

Spot TV . . . . . . . . . . . . . . . . . . . . .7,343 7,893 -7.0 

Syndicated TV . . . . . . . . . . . . . . . .1,460 2,165 -32.6 



Network radio . . . . . . . . . . . . . . .34,161 16,869 102.5 


Local radio . . . . . . . . . . . . . . . . . .36,190 49,533 -26.9 

Outdoor . . . . . . . . . . . . . . . . . . . . .2,070 1,321 56.7 

Internet . . . . . . . . . . . . . . . . . . . . . .7,374 2,353 213.4 



Total . . . . . . . . . . . . . . . . . .1,118,076 1,109,333 .8 


Home Depot . . . . . . . . . . . . . . .529,448 537,141 -1.4 

Expo Design Center . . . . . . . . . .12,810 17,419 -26.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$90,837 $81,511 11.4 

Earnings . . . . . . . . . . . . . . . . . . . . .5,761 5,838 -1.3 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .84,437 73,211 15.3 

Net income . . . . . . . . . . . . . . . . . .5,761 5,838 -1.3 


Retail . . . . . . . . . . . . . . . . . . . . . . .79,027 77,022 2.6 

HD Supply . . . . . . . . . . . . . . . . . .12,070 4,614 161.6 

Headquarters 

Home Depot/2455 Paces Ferry Rd., N.W., Atlanta, Ga. 

30339/Phone: (770) 433-8211. 





Notes 

Home Depot ousted embattled Chairman-President-CEO Robert 

Nardelli in January 2007. Home Depot Vice Chairman Frank Blake 

succeeded him as chairman-CEO. 

Home Depot in June 2007 agreed to sell HD Supply to to private 

equity firms Bain Capital Partners, the Carlyle Group, and 

Clayton Dubilier & Rice for $10.3 billion. 

Home Depot in October 2006 called off a search for a chief marketing 

officer, instead promoting Roger Adams to that post from 

senior VP-marketing. Mr. Adams is a former General Motors 

executive who joined Home Depot in February 2005. 


Corporate: Frank Blake, chmn & CEO; Roger Adams, sr VP & 

chief mktg officer; John Ross, VP-adv. 

Richards Group, Dallas. Diane Fannon, principal; Doug Martin, 

principal; Gary Gibson, creative dir & group head. — all general 

market broadcast & magazine creative, Home Depot, Expo 

Design Center. 

Initiative, Atlanta. Brian Kelly, exec VP-retail mktg. — media 

buying, media plng, broadcast & magazine, Home Depot. 

Strategic Print Marketing, Marietta, Ga. Gabrielle Austin, pres; 

Audra Jewell, client svcs dir; Thomas Carter, client svcs mgr. — 

media buying, media buying-print, Home Depot. 

Ambrosi, Chicago. Daniel Morrisey, pres. — newspaper adv. 

Digitas, Boston. Torrence Boone, pres; Huard Smith, sr VP & 

pres-strategy/analytics; Mick O’Brien, sr VP-creative. — relationship 

mktg, online adv, digital media plng/buying. 

Manning Selvage & Lee, Atanta, Ga. Kyle Farnham, sr VP-pr. 

Moxie Interactive, Atlanta. Jana Steckler, VP client svcs. — interactive 

mktg. 

Newspaper Services of America, Chicago. Bob Shamberg, chmn 

& CEO. 

Octagon, Atlanta. Jeff Ehrenkratz, VP. — mktg svcs, NFL, 

NASCAR, USOC, College Football. 

Vidal Partnership, New York. Manny Vidal, owner, pres & 

CEO; Sandra Alfaro, mg-ptnr & VP-acct mgmt; Mauricio Galvan, 

mg ptnr & exec-creative dir. — Hispanic adv, media svcs, PR, 

promo, digital mktg. 

UniWorld Group, New York. Chuck Morrison, gm; Rebecca 

Williams, chief creative officer; Loreen Williamson, gp acct dir. — 

African-American adv, integration/prod placement, events. 

21 Honda Motor Co. 



Magazine . . . . . . . . . . . . . . . . .$185,351 $153,981 20.4 


B2B magazines . . . . . . . . . . . . . . .2,584 1,598 61.7 



Newspaper . . . . . . . . . . . . . . . . . . .8,647 9,454 -8.5 



Network TV . . . . . . . . . . . . . . . .105,568 161,396 -34.6 

Spot TV . . . . . . . . . . . . . . . . . . .377,017 338,402 11.4 


Syndicated TV . . . . . . . . . . . . . . .12,694 15,315 -17.1 



Network radio . . . . . . . . . . . . . . . .2,370 NA NA 


Local radio . . . . . . . . . . . . . . . . . . .2,375 2,241 5.9 

Outdoor . . . . . . . . . . . . . . . . . . . . .7,237 5,365 34.9 

Internet . . . . . . . . . . . . . . . . . . . .34,295 12,370 177.3 



Total . . . . . . . . . . . . . . . . . .1,350,796 1,314,853 2.7 


Honda . . . . . . . . . . . . . . . . . . . . .627,427 638,245 -1.7 

Acura . . . . . . . . . . . . . . . . . . . . .250,186 215,910 15.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$95,393 $89,399 6.7 

Earnings . . . . . . . . . . . . . . . . . . . . .5,096 5,387 -5.4 


Sales . . . . . . . . . . . . . . . . . . . . . . .51,648 50,676 1.9 

Operating income . . . . . . . . . . . . .2,898 3,045 -4.8 


Automotive . . . . . . . . . . . . . . . . .76,482 72,225 5.9 

Motorcycles . . . . . . . . . . . . . . . . .11,793 11,060 6.6 

Power products & other . . . . . . .3,594 3,344 7.5 

Financial svcs . . . . . . . . . . . . . . . .3,525 2,769 27.3 

Headquarters 

Honda Motor Co./1-1, 2-chome, Minami-Aoyama, Minato-ku, 

Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. 


Honda Motor Co./American Honda Motor Co., 1919 Torrance 

Blvd., Torrance, Calif. 90501-2746/Phone: (310) 783-2000. 


Corporate: Takeo Fukui, pres & CEO-Honda Motor Co.; Koichi 

Kondo, pres & CEO-American Honda Motor Co.; Barbara Ponce, 

mgr-corp and diversity adv-American Honda Motor Co. 

RPA, Santa Monica, Calif. Bill Hagelstein, exec VP & chief operating 

officer; Joan Egan, sr VP & grp acct dir. — corp adv. 

Auto Division: 1919 Torrance Blvd., Torrance, Calif. 90501- 

2746/Phone: (310) 783- 2000. John Mendel, exec VP-auto opers; 

Richard Colliver, exec VP-auto sls; Richard Szamborski, VP-natl 

sls, Honda; Steven Center, VP-sls, Acura; Jeff Conrad, VP-natl 

auto adv and pr; Tom Peyton, sr mgr-Honda adv; Susie Rossick, 

mgr-Acura adv; Barbara Ponce, mgr-corp and diversity adv. 

RPA, Santa Monica, Calif. Bill Hagelstein, exec VP & chief operating 

officer; Chuck Valentine, sr VP & grp acct dir-Honda vehicles; 

Joan Egan, sr VP & grp acct dir-Acura vehicles. — Acura, 

Honda vehicles. 

La Agencia de Orci & Asociados, Los Angeles. Robert Santiago, 

grp acct dir. — Hispanic adv, Honda vehicles. 

Muse, Los Angeles. Jo Muse, chmn & CEO; Shelly Yamane, pres 

& chief strategic officer; Wilky Lau, exec creative dir; Sharon 

Jones, gm & exec producer. — African-American & Asian- 

American adv, Honda vehicles.



Honda Power Equipment: 4900 Marconi Dr., Alpharetta, Ga. 

30005/Phone: (678) 339-2600. Akira Imai, VP; Steve Bailey, VP; 

John Lally, mgr-natl adv. 

Frank/Best International, Nashville, Tenn. Bobby Frank, pres & 

gm; Gunnar Eng, VP-client svcs; Tim Best, exec VP & creative 

dir. — Honda Power Equipment. 

Motorcycle Division: 1919 Torrance Blvd., Torrance, Calif. 90501- 

2746/Phone: (310) 783-2000. Raymond Blank, sr VP; Robert Gurga, 

asst VP-mktg; Wayne Toyota, sr mgr-motorcycle adv & logistics; 

Lee Edmunds, mgr-motorcycle adv. 

Dailey & Associates, Los Angeles. Mike Perdiago, exec VP & mg 

dir. — Honda all-terrain vehicles, motorcycles, personal watercraft, 

scooters & Honda Rider’s Club of America. 

54 Hyundai Motor Co. 



Magazine . . . . . . . . . . . . . . . . . .$95,655 $63,842 49.8 

B2B magazines . . . . . . . . . . . . . . . . .994 1,089 -8.7 


Spanish-language magazines . . . .831 1,025 -18.9 

Newspaper . . . . . . . . . . . . . . . . . . .1,357 3,259 -58.4 


Spanish-language Newspaper . . . .205 9 NA 

Network TV . . . . . . . . . . . . . . . .150,187 114,501 31.2 

Spot TV . . . . . . . . . . . . . . . . . . .143,503 121,577 18.0 

Syndicated TV . . . . . . . . . . . . . . .35,000 22,924 52.7 





Local radio . . . . . . . . . . . . . . . . . . .8,052 8,145 -1.1 

Outdoor . . . . . . . . . . . . . . . . . . . . .3,380 5,753 -41.2 

Internet . . . . . . . . . . . . . . . . . . . .14,449 8,675 66.6 



Total . . . . . . . . . . . . . . . . . . . .785,911 608,487 29.2 


Hyundai . . . . . . . . . . . . . . . . . . .550,137 425,936 29.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$28,566 $29,458 -3.0 

Earnings . . . . . . . . . . . . . . . . . . . . .1,642 2,527 -35.0 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . . . .NA 13,836 NA 

Headquarters 

Hyundai Motor Co./231 Yangjai-dong, Seocho-gu, Seoul, South 

Korea 137-938/Phone: 82-2-3464-1114. 


Hyundai Motor Co./Hyundai Motor America, 10550 Talbert Ave., 

Fountain Valley, Calif. 92728/Phone: (714) 965-3000. 

Notes 

Hyundai Motor America in August 2006 hired Steve Wilhite as 

chief operating officer with responsibility for strategic develop- 

ment, sales, marketing, communications, parts and service. The 

post had been vacant since Bob Cosmai resigned in January 2006. 

Mr. Wilhite resigned as Nissan Motor Corp.’s Tokyo-based senior 

VP-global marketing to take the job. He earlier worked at 

Volkswagen and Apple. 

In February 2007, six months after Mr. Wilhite’s arrival, Hyundai 

began a U.S. agency review. In April 2007, it moved its national 

creative account to Omnicom’s Goodby, Silverstein & Partners 

from independent Richards Group. 

Hyundai Motor Co. as of December 2006 owned 38.67% of Kia 

Motors Corp. 


Corporate: Mong-Koo Chung, chmn & CEO; Dong-Jin Kim, vice 

chmn & CEO. 

Hyundai Motor America: 10550 Talbert Ave., Fountain Valley, Calif. 

92728/Phone: (714) 965-3000. Joel Ewanick, VP-mktg; David 

Zuchowski, VP-natl sls; John Krafcik, VP-prod devel & strategic plng. 

Goodby, Silverstein & Partners, San Francisco. Todd Grantham, 

grp acct dir. — Hyundai. 

Carat North America, Los Angeles. Tom Somerset, sr VP & grp 

acct dir. — media svcs, Huyndai. 

74 IBM Corp. 



Magazine . . . . . . . . . . . . . . . . . .$14,503 $38,001 -61.8 

B2B magazines . . . . . . . . . . . . . .81,095 60,555 33.9 


Newspaper . . . . . . . . . . . . . . . . . . .4,497 571 687.3 



Network TV . . . . . . . . . . . . . . . . .75,900 104,733 -27.5 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .101 274 -63.0 

Syndicated TV . . . . . . . . . . . . . . . . .264 2,067 -87.2 



Local radio . . . . . . . . . . . . . . . . . . . . . .12 58 -79.3 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,468 25 NA 

Internet . . . . . . . . . . . . . . . . . . . .13,034 9,606 35.7 



Total . . . . . . . . . . . . . . . . . . . .516,513 547,041 -5.6 


IBM . . . . . . . . . . . . . . . . . . . . . . .226,783 277,228 -18.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$91,424 $91,134 0.3 

Earnings . . . . . . . . . . . . . . . . . . . . .9,492 7,934 19.6 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .39,511 38,817 1.8 






Global Services . . . . . . . . . . . . . .48,247 47,357 1.9 

Hardware . . . . . . . . . . . . . . . . . . .22,499 24,314 -7.5 

Software . . . . . . . . . . . . . . . . . . . .18,204 15,753 15.6 

Global Financing . . . . . . . . . . . . . .2,379 2,407 -1.2 

Enterprise Investments / Other . . .94 1,303 -92.8 

Headquarters 

IBM Corp./New Orchard Rd., Armonk, N.Y. 10504/Phone: (914) 

499-1900. 


Corporate: Sam Palmisano, chmn & CEO; Bruce Harreld, sr VPmktg 

& strategy; Diane Brink, VP-ww integrated mktg comms; 

Deidre Bigley, VP-ww adv. 

MindShare Worldwide, New York. Drew Burke, sr plng dir. — 

IBM. 

IBM Direct Marketing: 1133 Westchester Ave., White Plains, N.Y. 

10604/Phone: (800) 426-4968. Sergio Restrepo, VP-mktg, Americas. 

OgilvyOne Worldwide, New York. Carla Hendra, pres- 

OgilvyOne N. Amer. — Software, servers, services, ww strategy, 

N. Amer. execution, global direct mktg. 

Euro RSCG 4D, New York. Alex Bombeck, pres-digital. — direct 

mktg, IBM. 

IBM Global Services: Route 100, Somers, N.Y. 10589/Phone: (914) 

766-1900. Global Business Services: Ginni Rometty, sr VP; Robert 

Painter, VP-mktg; Kevin Scully, dir-integrated mktg comms; 

Global Technology Services: Mike Daniels, sr VP; Mary Garrett, 

VP-mktg. 

Ogilvy & Mather Worldwide, New York. Lou Aversano, exec 

grp dir. — IBM. 

IBM Systems Group: Route 100, Somers, N.Y. 10589/Phone: (914) 

766-1900. William Zeitler, sr VP & grp exec; Anil Menon, VPmktg 

& strategy; Nancy Roath, VP-integrated mktg comms; Eric 

Andrews, dir-integrated mktg comms. 

Ogilvy & Mather Worldwide, New York. Sally Kissane, dir-adv. 

— IBM eServer pSeries, xSeries, iSeries, zSeries. 

IBM.com: 1133 Westchester Ave., White Plains, N.Y. 10604/Phone: 

(914) 766-1900. Paula Summa, gm; Pam Kaplan, VP-global mktg. 

OgilvyInteractive, New York. Carla Hendra, pres-OgilvyOne, 

OgilvyInteractive. — interactive mktg, IBM.com. 

Digitas, New York. Robert Powers, sr VP-mktg. — website 

comms, IBM.com. 

Software Group: Route 100, Somers, N.Y. 10589/Phone: (914) 766- 

1900. Steve Mills, sr VP & grp exec; Marc Dupaquier, VP-mktg; 

Dan Galvan, VP-integrated mktg comms; Ann Rubin, dir- integrated 

mktg comms. 

Ogilvy & Mather Worldwide, New York. Tim Eldridge, exec 

grp dir. — DB2, DeveloperWorks, WebSphere, Lotus, Tivoli. 



57 IAC/InterActiveCorp 



Magazine . . . . . . . . . . . . . . . . . . .$9,171 $11,669 -21.4 


B2B magazines . . . . . . . . . . . . . . . . .125 178 -29.8 


Newspaper . . . . . . . . . . . . . . . . . . . .912 329 177.1 



Network TV . . . . . . . . . . . . . . . . .94,038 31,366 199.8 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .535 2,208 -75.8 

Syndicated TV . . . . . . . . . . . . . . .14,872 10,255 45.0 


Network radio . . . . . . . . . . . . . . .14,707 12,434 18.3 


Local radio . . . . . . . . . . . . . . . . . . .2,468 3,084 -20.0 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .169 122 38.4 

Internet . . . . . . . . . . . . . . . . . . .122,060 89,628 36.2 



Total . . . . . . . . . . . . . . . . . . . .743,463 496,149 49.8 


LendingTree . . . . . . . . . . . . . . .125,857 97,548 29.0 

Match.com . . . . . . . . . . . . . . . . . .72,318 54,262 33.3 

Ask.com . . . . . . . . . . . . . . . . . . . .71,536 26,040 174.7 



Sales . . . . . . . . . . . . . . . . . . . . . . .$6,278 $5,417 15.9 

Earnings . . . . . . . . . . . . . . . . . . . . . . .193 868 -77.8 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .5,407 4,641 16.5 


Retailing . . . . . . . . . . . . . . . . . . . . .3,292 3,051 7.9 

Services . . . . . . . . . . . . . . . . . . . . .1,635 1,417 15.4 

Membership & subscriptions . . . . .806 740 8.9 

Media & Advertising . . . . . . . . . . . .544 214 154.2 

Emerging businesses . . . . . . . . . . . . . .8 1 700.0 

Intersegment eliminations . . . . . . . .-6 -5 NA 

Headquarters 

IAC/InterActiveCorp/152 W. 57th St., 42nd fl., New York, N.Y. 

10019/Phone: 212-314-7300. 

Notes 

The listed measured/unmeasured ad totals for the shopping and 

internet conglomerate, per its March 2007 10-K, “principally represent 

offline costs, including television and radio advertising, and 

online advertising costs, including fees paid to search engines and 

distribution partners,” plus catalog costs. IAC in 2006 generated 

52% of revenue from retailing, including such operations as its 

HSN shopping channel and Shoebuy.com, a dot-com IAC bought 

in January 2006. 


Corporate: Barry Diller, chmn & CEO; Victor Kaufman, vice 

chmn; Doug Lebda, pres & chief operating officer.



Citysearch: 8833 W. Sunset Blvd., West Hollywood, Calif. 

90069/Phone: (310) 360-4500. Briggs Ferguson, CEO; Scott 

Morrow, exec VP-prod & mktg; Neil Salvage, exec VP-sls & merchant 

acquisition. 

In-house. 

Entertainment Publications: 1414 East Maple Rd., Troy, Mich. 

48083/Phone: (888) 231-7283. MaryAnn D. Rivers, pres & CEO; 

Kevin Petry, exec VP-local and strategic sls; Angela M. 

Aufdemberge, sr VP-HR. 

No agency. 

Evite: 8800 W. Sunset Blvd., West Hollywood, Calif. 

90069/Phone: (310) 360-2600. Harry Lin, sr VP & gm; Lariayn 

Payne, VP-mktg & pr; Jessica Landy Raymond, sr dir-prod devel. 

In-house. 

gifts.com: 8833 Sunset Blvd., 3rd Floor, West Hollywood, Calif. 

90069/Phone: (310) 360-4322. William Lynch, CEO; Jenny 

Connelly, VP-product mgt & mktg. 

Mullen, Wenham, Mass. Jim Hartrich, exec VP & gm. — 

Gifts.com. 

Hotels.com: 10440 N. Central Expressway, Ste. 400, Dallas, 

Texas 75231/Phone: (214) 361-7311. Carl Minto-Sparks, sr VP-mktg. 

Doner, Detroit. Kevin Weinman, exec VP & dir-acct mgmt. — 

print & broadcast adv, Hotels.com. 

Avenue A/Razorfish, Chicago. Dave Friedman, pres-central 

region. — online adv, Hotels.com. 

HSN: 1 HSN Drive, St. Petersburg, Fla. 33729/Phone: (727) 872- 

1000. Mindy Grossman, CEO-IAC retailing; Kate Pedrick, VPmktg. 

No agency. 

IAC Search & Media: 555 12th St., Ste. 500, Oakland, Calif. 

94607/Phone: (510) 985-7400. Jim Lanzone, CEO-ask.com; Scott 

Garell, CEO-IAC consumer applications and portals; Dominic 

Butera, cfo; John Park, sr VP & gm-Toolbar properties. 

Crispin Porter & Bogusky, Miami. Jeff Hicks, CEO & pres. 

Mullen, Wneham, Mass. Jim Hartrich, exec VP & mg ptnr. — 

Ask.com. 

Dotted Line Communications, Los Angeles. Darcy Cobb, cofounder. 

— online media, ask.com. 

Interval International: 6262 Sunset Dr., Miami, Fla. 33243- 

1920/Phone: (305) 666-1861. Craig M. Nash, chmn & CEO; Dave 

Gilbert, exec VP-sls & mktg. 

Yesawich, Pepperdine, Brown & Russell, Orlando. Janet Ray, 

acct exec. 

LendingTree: 11115 Rushmore Dr., Charlotte, N.C. 28277/Phone: 

(704) 541-5351. C.D. Davies, CEO-LendingTree; Bob Harris, pres- 

LendingTree. 

Mullen, Wenham, Mass. Jim Hartrich, exec VP & acct dir. — 

Lending Tree. 

Match.com: 8300 Douglas Ave., Ste. 800, Dallas, Texas 

75225/Phone: (214) 576-9352. Thomas Enraght-Mooney, CEO; 

Darcy Cameron, dir-mktg. 

Hanft Unlimited, Dallas. Adam Hanft, principal; Doug Raboy, 

principal. — Match.com. 

Mullen, Wenham, Mass. John Moore, sr VP-grp media dir. — 

media svcs, Match.com. 

Reserve America: 40 South Street, Ballston Spa, N.Y. 

12020/Phone: (800) 695- 4636. Brendan Ross, pres & chief operating 

officer; John McDonald, sr mgr-mktg comms. 

In-house. 

ServiceMagic.com: 14023 Denver W. Pkwy., Golden, Colo. 

80401/Phone: (303) 963-7200. Michael J. Beaudoin, Co-CEO; 

Rodney Rice, Co-CEO; Craig Smith, VP– service mktg; Andrew 

Rodgers, VP-bus devel. 

In-house. 

Ticketmaster: 8800 Sunset Blvd., West Hollywood, Calif. 

90069/Phone: (310) 360-3300. Terry R. Barnes, chmn; Sean 

Moriarty, pres & CEO; David Goldberg, exec VP; Eric Korman, 

exec VP; Mike McGee, exec VP-N. Amer. bus ops. 

No agency. 

TripAdvisor: 464 Hillside Ave., Ste. 304, Needham, Mass. 

02494/Phone: (781) 444-1113. Stephen Kaufer, pres & CEO; 

Christine Peterson, sr VP-mktg. 

Connelly Partners, Boston. Chuck Gannon, media super. — 

TripAdvisor.com. 

9 Johnson & Johnson 



Magazine . . . . . . . . . . . . . . . . .$316,559 $385,649 -17.9 


B2B magazines . . . . . . . . . . . . . . .2,468 3,450 -28.5 



Newspaper . . . . . . . . . . . . . . . . . . .7,414 11,982 -38.1 



FSI . . . . . . . . . . . . . . . . . . . . . . . . .45,052 47,050 -4.2 

Network TV . . . . . . . . . . . . . . . .468,613 648,927 -27.8 

Spot TV . . . . . . . . . . . . . . . . . . . .25,478 38,432 -33.7 

Syndicated TV . . . . . . . . . . . . . .110,215 128,438 -14.2 



Network radio . . . . . . . . . . . . . . .27,053 26,626 1.6 


Local radio . . . . . . . . . . . . . . . . . . .7,071 7,736 -8.6 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .848 2,265 -62.6 

Internet . . . . . . . . . . . . . . . . . . . .34,146 24,801 37.7 



Total . . . . . . . . . . . . . . . . . .2,290,485 2,669,392 -14.2 






Tylenol . . . . . . . . . . . . . . . . . . . .156,704 145,535 7.7 

Neutrogena . . . . . . . . . . . . . . . .152,035 177,925 -14.6 

Aveeno . . . . . . . . . . . . . . . . . . . .121,685 130,589 -6.8 

Johnson & Johnson . . . . . . . . .100,465 101,254 -0.8 

Listerine . . . . . . . . . . . . . . . . . . . .99,474 90,715 9.7 

Topamax . . . . . . . . . . . . . . . . . . . .59,953 39,516 51.7 

Benadryl . . . . . . . . . . . . . . . . . . . .40,927 37,035 10.5 

OneTouch . . . . . . . . . . . . . . . . . . .38,040 40,068 -5.1 

Clean & Clear . . . . . . . . . . . . . . .37,422 34,357 8.9 

Splenda . . . . . . . . . . . . . . . . . . . .34,452 49,697 -30.7 

Sudafed . . . . . . . . . . . . . . . . . . . .31,857 27,493 15.9 

K-Y . . . . . . . . . . . . . . . . . . . . . . . . .30,292 21,551 40.6 

Acuvue . . . . . . . . . . . . . . . . . . . . .26,212 30,248 -13.3 

Visine . . . . . . . . . . . . . . . . . . . . . .25,720 26,158 -1.7 

Neosporin . . . . . . . . . . . . . . . . . .22,408 32,023 -30.0 

Roc . . . . . . . . . . . . . . . . . . . . . . . .21,701 19,147 13.3 

Monistat . . . . . . . . . . . . . . . . . . . .19,349 24,274 -20.3 

Stayfree . . . . . . . . . . . . . . . . . . . .18,945 22,190 -14.6 

Rolaids . . . . . . . . . . . . . . . . . . . . .18,379 20,004 -8.1 

Motrin . . . . . . . . . . . . . . . . . . . . . .18,011 31,601 -43.0 

Band-Aid . . . . . . . . . . . . . . . . . . . .16,110 15,524 3.8 

Reach . . . . . . . . . . . . . . . . . . . . . .15,637 8,467 84.7 

Sudacare . . . . . . . . . . . . . . . . . . .15,446 30,260 -49.0 

Lubriderm . . . . . . . . . . . . . . . . . .15,015 14,775 1.6 

Cortaid . . . . . . . . . . . . . . . . . . . . .13,406 8,398 59.6 

Janssen Ortho-McNeil Primary Care 13,057 141,450 -90.8 

Purell . . . . . . . . . . . . . . . . . . . . . .11,919 18,834 -36.7 

EPT . . . . . . . . . . . . . . . . . . . . . . . .11,359 13,357 -15.0 

Ben-Gay . . . . . . . . . . . . . . . . . . . .10,996 7,898 39.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$53,324 $50,514 5.6 

Earnings . . . . . . . . . . . . . . . . . . . .11,053 10,060 9.9 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .29,775 28,377 4.9 


Pharmaceutical . . . . . . . . . . . . . .23,267 22,322 4.2 

Medical devices & diagnostics .20,283 19,096 6.2 

Consumer . . . . . . . . . . . . . . . . . . . .9,774 9,096 7.5 

Headquarters 

Johnson & Johnson/1 Johnson & Johnson Plaza, New Brunswick, 

N.J. 08933/Phone: (732) 524-0400. 

Notes 

Johnson & Johnson on Dec. 20, 2006, completed its acquisition of 

Pfizer’s Pfizer Consumer Healthcare—part of the former Warner 

Lambert— for $16.6 billion cash. Brands included Listerine, Purell, 

Sudafed, Lubriderm, Rogaine and Nicotrol. 

To clear regulatory hurdles, J&J sold six brands: Pfizer’s Zantac 

over-the-counter heartburn drug, sold Dec. 20, 2006, to Germany’s 

Boehringer Ingelheim Pharmaceuticals for $510 million; and three 

Pfizer brands (Cortizone anti-itch cream, Unisom sleep aid, 

Kaopectate diarrhea treatment) and two J&J brands (Balmex diaper 

rash treatment and Act mouthwash), acquired by Chattem 

Inc. for $410 million in early 2007. 

Johnson & Johnson acquire Rembrandt oral care products in 

December 2005 from Procter & Gamble Co. shortly after P&G 

purchased Gillette, Rembrandt’s former parent. 


Corporate: William C. Weldon, chmn & CEO; Brian Perkins, 

VP-corporate affairs; Kimberly Kadlec, chief media officer & VP, 

ww; Joseph D. McCarthy, VP-ww adv. 

McCann Erickson Worldwide, New York. Carol Smith, exec VP 

& ww acct dir. — Johnson & Johnson. 

OMD Worldwide, New York. Elyse Hoelzer, global acct dir; 

Ronnie Beason, client comms dir; Ildi Pap, print dir. — media 

buying, Johnson & Johnson. 

DraftFCB, New York. Jennifer Gavin, VP & acct dir. 

R/GA, New York. Richard Marks, grp acct dir. — interactive 

mktg, Johnson & Johnson. 


chief creative officer; Stephanie Foggle, acct dir. — interactive 

mktg, Johnson & Johnson. 

Alza: 1900 Charleston Rd, Mountain View, Calif. 94039/Phone: 

(650) 564-5000. Alejandro Zaffaroni, founder. 

No agency. 

Centocor: 800 Ridgeview Dr., Horsham, Pa. 19044/Phone: 215- 

325-6834. Linda Brueckman, mgr-corp comms. 

BrandPharm (A Publicis Healthcare Communications Group 

Company), New York. Kelly Hughes, grp acct dir. — Remicade 

arthritis Rx. 

ID Media, New York. Jeff Hinz, sr VP & dir-client svcs. — 

media svcs. 

OgilvyOne Worldwide, New York. Donna Tuths, sr ptnr & 

direct mktg & client svcs dir-healthcare. — direct mktg. 

DePuy: 700 Orthopaedic Dr., Warsaw, Ind. 46581-0988/Phone: 

(574) 267-8143. Dick Rogers, pres; Thomas Sullivan, pres-DePuy 

Orthopaedics, U.S.; Eric Dremel, VP-sls. 

DDB Worldwide Communications Group, New York. 


media svcs. 

J&J/Merck Consumer Pharmaceuticals Co.: 7050 Camp Hill 

Rd., Ft. Washington, Pa. 19034-2292/Phone: (215) 273-7700. Renaat 

Van den Hooff, ww pres. 

Alchemy, New York. Amy Saks, CEO & chief creative officer. 

— Mylanta, Mylicon, Mevacor, Pepcid. 

Conill, New York. Carla Poumian-Ruiz, acct dir. — Hispanic 

adv, Mylanta, Pepcid. 

Janssen Pharmaceutica Products: 1125 Trenton-Harbourton 

Rd., Titusville, N.J. 08560-0200/Phone: (609) 730-2000. Janet N. 

Vergis, pres; Jeff Smith, pres-Janssen Ortho-McNeil Primary Care. 

KPR, Titusville, N.J. Marc Porter, sr VP & mgmt super. — 

Janssen Ortho-McNeil Primary Care, Paliperidone, Riperdal 

Consta,. 

McCann Healthcare Worldwide, Ewing, N.J. Charlie Buckwell, 

chief exec-Regan Campbell Ward McCann. — Pipeline Products.



Johnson & Johnson Consumer Products Co.: 199 Grandview 

Rd., Skillman, N.J. 08558/Phone: (908) 874-1000. Colleen Goggins, 

ww chmn-cons & personal care grp; Sharon D’Agostino, global 

pres-skincare; Sherilyn McCoy, pres-baby/kids & wound care. 


— Cortaid, Balmex. 

DDB Worldwide Communications Group, New York & 

Chicago. Dick Rogers, pres. — Aveeno, Clean & Clear, Purpose, 

RoC, Shower to Shower. 

Lowe Worldwide, New York. Nancy Katz-acct dir, Johnson’s 

baby prods. 


& ww acct dir. — Band-Aid bandages. 

Universal McCann Worldwide, New York. Peggy Kelly, exec VP 

& global mg ptnr. — Reach, Monistat, KY, Stayfree, Band-aid, 

Acuvue, Tylenol, St. Joseph’s, Imodium, Motrin, Pepcid, Viactiv, 

Carefree, ob & other OTC. 

Casanova Pendrill, Costa Mesa, Calif. Dan Nance, pres & CEO. 

— Hispanic adv, Band-Aid bandages, Johnson’s Baby Products, 

Stayfree. 

Tribal DDB, New York. Matt Freeman, CEO. — interactive 

mktg, Clean & Clear. 

LifeScan: 1000 Gilbraltar Dr., Milpitas, Calif. 95035/Phone: (408) 

263-9789. Eric Milledge, grp chmn; Peter Luther, pres; Eric 

Compton, VP-mktg. 


media svcs, Johnson & Johnson. 

McNeil Consumer & Specialty Pharmaceuticals/Nutritionals 

Worldwide: 7050 Camp Hill Rd., Fort Washington, Pa. 19034- 

2210/Phone: (215) 273-7000. William L. McComb, pres-cons & specialty 

pharmaceuticals; Deb Sandler, pres-nutritionals; Ashley 

McEvoy, VP-OTC mktg. 


— Imodium, Motrin, Simply Stuffy, Simply Cough,. 

Deutsch, New York. Val DiFebo, pres-Deutsch, New York. — St. 

Joseph aspirin, Tylenol prods, Ortho-Evra, Motrin. 

Direct Image and Design, Fort Washington, Pa. Rick Sannem, 

ptnr. — Tylenol. 

Integrated Communications Corp., Parsippany, N.J. Debbie 

Larsen, sr VP & grp acct dir. — Ortho, Ortho TriCyclen Lo, 

Ortho-Evra, Ditropan XL, Elmiron, Ceftibiprole, Doripenem. 

JWT, New York. Howard Cortemanche, CEO-Health@JWT. — 

Benadryl, Ben-Gay, EPT, Listerine, Lubriderm, Neosporin, Purell, 

Rolaids, Sudacare, Sudafed, Visine, Zyrtec. 

Conill, New York. Carla Poumian-Ruiz, acct dir. — Hispanic 

adv, Imodium, Motrin, Tylenol. 

McNeil Nutritionals: 601 Office Center Dr., Fort Washington, 

Pa. 19034/Phone: (215) 273-7000. Deb Sandler, pres-Nutritionals. 


— Benecol, Lactaid, Splenda, Viactiv. 

Neutrogena Corp.: 5760 W. 96th St., Los Angeles, Calif. 

90045/Phone: (310) 642-1150. Jim Colleran, pres-N. Amer.. 

DDB Worldwide Communications Group, New York & 

Chicago. Dick Rogers, pres. — Neutrogena skin care prods. 

Roberts & Tarlow, Los Angeles. Durk Barnhill, dir-client svcs. 

— Neutrogena, Acne, Hand B, FMT, Haircare, Cosmetics, Men’s, 

Suncare. 


media svcs. 

Del Rivero Messianu DDB, Coral Gables, Fla. Sylvia Curran, 

acct dir . — Hispanic adv, Neutrogena. 

Tribal DDB, New York. Richard Guest, GM. — interactive mktg, 

Neutrogena. 

Ortho Biotech Products: 430 Route #22 East, P.O. Box 6914, 

Bridgewater, N.J. 08807-0914/Phone: (908) 541-4000. John Johnson, 

pres; Carol A. Webb, grp chmn. 


CommonHealth; Dave Chapman, mg ptnr-CommonHealth; 

Michael Parisi, pres-Altum; Marc Weiner, pres-Qi. — prof: Doxil 

(Tibotec), Eprex, Procrit, Zarnestra (Tibotec). 

DDB Worldwide Communications Group, New York. Dick 

Rogers, pres. — Procrit anemia Rx. 

OgilvyOne Worldwide, New York. Donna Tuths, sr ptnr & 

client svcs dir-healthcare. — direct mktg. 

Ortho-McNeil Pharmaceutical: 1000 Route #202 South, Raritan, 

N.J. 08869/Phone: (908) 218-6000. Seth Fischer, grp chmn. 


— Ortho Tri-Cyclen Lo, Ortho Evra, Ditropan XL, Topamax, 

Elmiron, Ultracet. 


CommonHealth; Dave Chapman, mg ptnr-CommonHealth; Marc 

Weiner, pres-Qi; Nancy Barlow, pres-X-change; Stu Klein, pres- 

Quantum. — prof: Levaquin, Levaquin IV, Topamax, Ortho-Evra, 

Ortho Tri-Cyclen Lo, Retin-A Micro, Axert, Ditropan. 

Integrated Communications Corp., Parsippany, N.J. Debbie 

Larsen, sr VP & grp acct dir. — Ortho TriCyclen Lo, Ortho Evra, 

Ditropan XL, Elmiron, Ceftobiprole, Doripenem. 

KPR, Whitehouse Station, N.J. Marc Porter, sr VP & mgmt 

super. — Duragesic, Ultram ER, Ultram ODT. 

Personal Products Co.: 199 Granview Rd., Skillman, N.J. 08558- 

9418/Phone: (908) 874-1000. Michael Sneed, pres. 


& ww acct dir. — K-Y lubricants, Monistat, Reach dental prods. 


media svcs, KY Liquids, ACT. 

65 SC Johnson 



Magazine . . . . . . . . . . . . . . . . . .$21,960 $21,511 2.1 


B2B magazines . . . . . . . . . . . . . . . . .185 158 17.6 

Newspaper . . . . . . . . . . . . . . . . . . . . .57 1 NA 

FSI . . . . . . . . . . . . . . . . . . . . . . . . .68,453 65,110 5.1 

Network TV . . . . . . . . . . . . . . . .204,141 217,581 -6.2 

Spot TV . . . . . . . . . . . . . . . . . . . .16,124 10,318 56.3 

Syndicated TV . . . . . . . . . . . . . . .38,312 38,659 -0.9 


Spanish-language TV . . . . . . . . .10,587 1 NA




Network radio . . . . . . . . . . . . . . . .2,249 4,109 -45.3 


Local radio . . . . . . . . . . . . . . . . . . . .521 717 -27.4 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .NA 155 NA 

Internet . . . . . . . . . . . . . . . . . . . . . .1,679 279 501.8 



Total . . . . . . . . . . . . . . . . . . . .596,452 575,696 3.6 


Glade . . . . . . . . . . . . . . . . . . . . .123,618 135,465 -8.7 

Scrubbing Bubbles . . . . . . . . . . .46,839 23,736 97.3 

Pledge . . . . . . . . . . . . . . . . . . . . . .42,969 34,262 25.4 

Ziploc . . . . . . . . . . . . . . . . . . . . . .40,055 30,474 31.4 

Oust . . . . . . . . . . . . . . . . . . . . . . .28,851 40,344 -28.5 

Windex . . . . . . . . . . . . . . . . . . . . .23,963 19,323 24.0 

Edge . . . . . . . . . . . . . . . . . . . . . . .23,665 14,315 65.3 

Off . . . . . . . . . . . . . . . . . . . . . . . . .16,833 16,975 -0.8 

SC Johnson . . . . . . . . . . . . . . . . .13,671 17,308 -21.0 

Shout . . . . . . . . . . . . . . . . . . . . . .10,929 12,999 -15.9 

Headquarters 

SC Johnson/1525 Howe St., Racine, Wis. 53403-2236/Phone: (262) 

260-2000. 


Corporate: H. Fisk Johnson, chmn & CEO; David L. May, pres- 

N. Amer.; Ralph D. Perry, VP-air care & Canadian opers; Greg 

Barron, VP-new prods, N. Amer.; Pat Penman, dir-mktg svcs; 

Helen Johnson-Leipold, chmn & CEO-Johnson Outdoors; 

Stephanie Reverdy, global sls dir & American regional sls dir. 

DraftFCB, Chicago / Racine, Wis. Mark Pacchini, pres-global 

accts, exec VP-ww & grp acct dir; Mark Modesto, pres-DraftFCB 

Chicago, exec VP-ww & grp acct dir; Dasher Lowe, sr VP & grp 

acct dir. — media svcs, Drano, Edge, Fantastik, Glade, Grab-It, 

OFF!, Oust, Pledge, Raid, Saran, Scrubbing Bubbles, Shout, 

Skintimate, Vanish, Windex, Ziploc. 

ID Media, New York / Chicago. Jeff Hinz, sr VP dir-client svcs. 

— media svcs, Scrubbing Bubbles, Clean Home Journal. 

Initiative, New York. Tim Spengler, chief activation officer. — 

media buying. 

R/GA, New York, N.Y. Elaine Paque, acct dir. — interactive & 

relationship mktg. 

35 JPMorgan Chase & Co. 



Magazine . . . . . . . . . . . . . . . . . .$14,621 $23,148 -36.8 


B2B magazines . . . . . . . . . . . . . . .2,514 3,579 -29.8 



Newspaper . . . . . . . . . . . . . . . . . .91,536 92,832 -1.4 



FSI . . . . . . . . . . . . . . . . . . . . . . . . .17,293 15,240 13.5 

Network TV . . . . . . . . . . . . . . . . .93,818 73,808 27.1 

Spot TV . . . . . . . . . . . . . . . . . . . .44,009 35,629 23.5 





Network radio . . . . . . . . . . . . . . . . . .125 1,882 -93.4 


Local radio . . . . . . . . . . . . . . . . . .17,403 15,245 14.2 

Outdoor . . . . . . . . . . . . . . . . . . . .18,925 14,011 35.1 

Internet . . . . . . . . . . . . . . . . . . . .27,795 17,462 59.2 



Total . . . . . . . . . . . . . . . . . .1,062,469 922,175 15.2 


Chase . . . . . . . . . . . . . . . . . . . . .325,795 222,269 46.6 

JPMorgan Chase . . . . . . . . . . . .25,994 22,917 13.4 

JPMorgan . . . . . . . . . . . . . . . . . .15,541 13,542 14.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$61,437 $53,748 14.3 

Earnings . . . . . . . . . . . . . . . . . . . .14,444 8,483 70.3 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .45,463 39,774 14.3 


Investment Bank . . . . . . . . . . . . .18,277 14,613 25.1 

Retail Financial Services . . . . . .14,825 14,830 0.0 

Card Services . . . . . . . . . . . . . . .14,745 15,366 -4.0 

Asset Management . . . . . . . . . . .6,787 5,664 19.8 

Treasury & Securities Services .6,109 5,539 10.3 

Commercial Banking . . . . . . . . . .3,800 3,488 8.9 

Headquarters 

JPMorgan Chase & Co./270 Park Ave., New York, N.Y. 10017- 

2070/Phone: 212-270-6000. 

Notes 

Unmeasured figures reflect heavy spending on direct marketing 

for credit cards. JPMorgan Chase in 2006 generated 74% of revenue 

from the U.S. 


Corporate: James Dimon, CEO. 

Mcgarrybowen, New York. Bill Borrelle, grp mg dir. — 

JPMorgan Chase. 

Zenith Media USA, New York. Mike Neiss, sr VP & plng dir; 

Erik Neubart, VP-comms plng. — media svcs, credit cards, retail, 

insurance, corporate businesses, JP Morgan Chase. 

Chase: 10 S. Dearborn, Chicago, Ill. 60603/Phone: (312) 732-4000. 

Richard Srednicki, CEO-credit card svcs; Jim Peterson, dir-mktg, 

credit cards; Charlie Scharf, CEO-retail financial svcs; Ryan 

McInerney, dir-mktg, cons banking. 

Mcgarrybowen, New York. Bill Borrelle, grp mg dir. — Chase. 


Erik Neubart, VP-comms plng. — media buying. 

Lapiz Hispanic Marketing, Chicago. Elizabeth Papasakelariou, 

acct super. — Hispanic adv.



JPMorgan: 270 Park Ave, New York, N.Y. /Phone: 10017. Steven 

Black, mg dir; Bill Winters, mg dir. 

Mcgarrybowen, New York. Bill Borrelle, grp mg dir. — 

JPMorgan. 


Erik Neubart, VP-comms plng. — media svcs. 

56 Kellogg Co. 



Magazine . . . . . . . . . . . . . . . . . .$93,385 $67,919 37.5 


B2B magazines . . . . . . . . . . . . . . .1,387 1,823 -23.9 



Newspaper . . . . . . . . . . . . . . . . . . .1,554 1,126 38.0 


Spanish-language Newspaper . . . . .45 2 NA 

FSI . . . . . . . . . . . . . . . . . . . . . . . . .13,649 21,887 -37.6 

Network TV . . . . . . . . . . . . . . . .111,879 127,242 -12.1 

Spot TV . . . . . . . . . . . . . . . . . . . . .7,051 6,705 5.2 

Syndicated TV . . . . . . . . . . . . . . .74,518 81,511 -8.6 



Network radio . . . . . . . . . . . . . . . . . .410 301 36.3 


Local radio . . . . . . . . . . . . . . . . . . . .451 1,634 -72.4 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,737 NA NA 

Internet . . . . . . . . . . . . . . . . . . . . . .9,263 10,980 -15.6 



Total . . . . . . . . . . . . . . . . . . . .765,089 725,178 5.5 


Kellogg . . . . . . . . . . . . . . . . . . . .366,775 324,826 12.9 

Kashi . . . . . . . . . . . . . . . . . . . . . . .31,423 36,370 -13.6 

Keebler . . . . . . . . . . . . . . . . . . . . .25,746 33,740 -23.7 

Sunshine Cheez-It . . . . . . . . . . .23,983 31,900 -24.8 

Eggo . . . . . . . . . . . . . . . . . . . . . . .17,857 13,320 34.1 

Morningstar Farms . . . . . . . . . . .10,534 8,062 30.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$10,907 $10,177 7.2 

Earnings . . . . . . . . . . . . . . . . . . . . .1,004 980 2.4 


Sales . . . . . . . . . . . . . . . . . . . . . . . .7,349 6,808 7.9 

Operating profit . . . . . . . . . . . . . .1,766 1,750 0.9 


North America . . . . . . . . . . . . . . .7,349 6,808 7.9 

Europe . . . . . . . . . . . . . . . . . . . . . .2,144 2,014 6.5 

Latin America . . . . . . . . . . . . . . . . . .891 822 8.4 

Asia Pacific . . . . . . . . . . . . . . . . . . . .523 534 -2.1 



Headquarters 

Kellogg Co./1 Kellogg Square, P.O. Box 3599, Battle Creek, Mich. 

49016/Phone: (269) 961-2000. 


Corporate: James Jenness, chmn; David A. Mackay, pres & CEO; 

Arc Worldwide, New York. Eric Rosenthal, sr VP & gm-promo 

& shopper mktg. — interactive mktg, promo mktg, Kellogg. 

Kellogg Snacks Division: 1 Kellogg Square, Battle Creek, Mich. 

49016/Phone: (616) 961-2000. Brad Davidson, pres-U.S. Snacks; 

Michael Allen, sr VP-mktg. 

Leo Burnett Worldwide, Chicago. John Sheehy, dir-acct mgmt. 

— Cheez-It, Keebler cookies & crackers, Nutri-Grain cereal bars, 

Rice Krispies Treats, Special K Bars, Townhouse Crackers. 

Starcom USA, Chicago. Dan Kopec, acct dir. — media svcs. 

Morning Foods Division: 1 Kellogg Square, Battle Creek, Mich. 

49016/Phone: (616) 961-2000. Paul Norman, pres; Kim Miller, VPmktg. 

Amazon Advertising, San Francisco. Connie Chen, acct dir. — 

Kashi. 


— All Bran cereals, Apple Jacks, Banana Corn Flakes, Cocoa Rice 

Krispies, Eggo cereals, Froot Loops, Frosted Flakes, Frosted Mini- 

Wheats, Go-Tarts, Mini-Swirlz, Pop-tarts, Raisin Bran Crunch, 

Rice Krispies, Smart Start, Special K, Streamers, Twistables, Yogos. 


Lapiz Hispanic Marketing, Chicago. Miguel Paloma, acct super. 

— Hispanic adv, Frosted Flakes, Froot Loops, Fruit Twistables, 

Pop Tarts, Special K, Fruit Harvest, Corn Flakes w/ Banana. 

Rivet, Battle Creek, Mich. Steven Saura, sr VP-grp acct dir. — 

mktg svcs, Smart Start. 

Natural & Frozen Foods Division: 1 Kellogg Square, Battle Creek, 

Mich. 49016/Phone: (616) 961-2000. Carlos Mejia, VP; Jim Poppens, 

VP-mktg. 


— Eggo waffles, Morningstar Farms. 


55 Kohl’s Corp. 



Magazine . . . . . . . . . . . . . . . . . .$40,271 $11,690 244.5 

Sunday magazine . . . . . . . . . . . . . . .NA 63 NA 

B2B magazines . . . . . . . . . . . . . . . . . .89 73 22.0 

Newspaper . . . . . . . . . . . . . . . . .131,684 130,674 0.8 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .NA 35 NA 

Network TV . . . . . . . . . . . . . . . .129,744 139,153 -6.8 

Spot TV . . . . . . . . . . . . . . . . . . . .43,193 38,560 12.0 

Syndicated TV . . . . . . . . . . . . . . .14,718 6,069 142.5 


Network radio . . . . . . . . . . . . . . .12,928 19,014 -32.0 


Local radio . . . . . . . . . . . . . . . . . .16,108 11,961 34.7




Outdoor . . . . . . . . . . . . . . . . . . . . . . .131 112 17.4 

Internet . . . . . . . . . . . . . . . . . . . . . .4,009 4,487 -10.6 



Total . . . . . . . . . . . . . . . . . . . .765,851 646,554 18.5 


Kohl’s . . . . . . . . . . . . . . . . . . . . .435,433 402,121 8.3 



Sales . . . . . . . . . . . . . . . . . . . . . .$15,544 $13,402 16.0 

Earnings . . . . . . . . . . . . . . . . . . . . .1,109 842 31.7 

Headquarters 

Kohl’s Corp./N56 W17000 Ridgewood Dr., Menomonee Falls, 

Wis. 53051-5660/Phone: (262) 703-7000. 


Corporate: Larry Montgomery, chmn & CEO; Kevin Mansell, 

pres; Julie Gardner, sr VP-mktg. 

McCann Erickson Worldwide, New York. Ginny Shiverdecker, 

exec VP & grp mg dir. — Kohl’s. 

Universal McCann Worldwide, New York. Coleen Campbell, sr 

VP & grp media dir. — media svcs. 

Casanova Pendrill, Costa Mesa, Calif. Desiree Lewek, acct dir. 

— Hispanic adv. 

19 Kraft Foods 



Magazine . . . . . . . . . . . . . . . . .$418,322 $474,760 -11.9 


B2B magazines . . . . . . . . . . . . . . .3,630 4,172 -13.0 



Newspaper . . . . . . . . . . . . . . . . . . .6,165 8,981 -31.4 



FSI . . . . . . . . . . . . . . . . . . . . . . . . .38,469 50,724 -24.2 

Network TV . . . . . . . . . . . . . . . .152,757 142,910 6.9 

Spot TV . . . . . . . . . . . . . . . . . . . .69,286 64,554 7.3 

Syndicated TV . . . . . . . . . . . . . . .18,923 26,963 -29.8 



Network radio . . . . . . . . . . . . . . . .5,959 7,037 -15.3 


Local radio . . . . . . . . . . . . . . . . . . .3,651 3,247 12.4 

Outdoor . . . . . . . . . . . . . . . . . . . . .2,011 1,065 88.8 

Internet . . . . . . . . . . . . . . . . . . . .22,889 12,133 88.7 

Measured media . . . . . . . . .996,233 1,071,704 -7.0 


Total . . . . . . . . . . . . . . . . . .1,423,189 1,428,939 -0.4 




Nabisco . . . . . . . . . . . . . . . . . . . .211,915 220,572 -3.9 

Kraft . . . . . . . . . . . . . . . . . . . . . .139,531 163,076 -14.4 

Post . . . . . . . . . . . . . . . . . . . . . . .104,792 136,730 -23.4 

Oscar Mayer . . . . . . . . . . . . . . . .46,510 46,086 0.9 

Lunchables . . . . . . . . . . . . . . . . .42,453 33,177 28.0 

Crystal Light . . . . . . . . . . . . . . . .37,895 26,509 43.0 

Jell-O . . . . . . . . . . . . . . . . . . . . . .35,103 53,478 -34.4 

DiGiorno . . . . . . . . . . . . . . . . . . . .34,758 29,777 16.7 

South Beach Diet . . . . . . . . . . . .33,285 23,265 43.1 

Planters . . . . . . . . . . . . . . . . . . . .27,218 27,050 0.6 

Capri Sun . . . . . . . . . . . . . . . . . . .25,775 37,226 -30.8 

Philadelphia . . . . . . . . . . . . . . . . .24,304 23,081 5.3 

Maxwell House . . . . . . . . . . . . . .17,104 25,572 -33.1 

Kool-Aid . . . . . . . . . . . . . . . . . . . .16,348 22,548 -27.5 

Cool Whip . . . . . . . . . . . . . . . . . . .16,265 24,802 -34.4 

Miracle Whip . . . . . . . . . . . . . . . .15,147 4,578 230.9 

General Foods International . . .12,980 10,147 27.9 

Good Seasons . . . . . . . . . . . . . . .12,283 24 NA 



Sales . . . . . . . . . . . . . . . . . . . . . .$34,356 $34,113 0.7 

Earnings . . . . . . . . . . . . . . . . . . . . .3,060 2,632 16.3 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .20,931 21,054 -0.6 

Headquarters 

Kraft Foods/3 Lakes Dr., Northfield, Ill. 60093/Phone: 847-646- 

2000. 

Notes 

Kraft Foods gained full independence March 30, 2007, when Altria 

Group, parent of Philip Morris, spun off its 88.9% Kraft stake to 

Altria shareholders. That ended a more than 20-year tie-up 

between tobacco and food. 

Philip Morris Cos. bought General Foods in 1985 for $5.6 billion 

in what was then the largest non-oil acquisition in history. It then 

bought Kraft in 1988 for $12.9 billion in, again, the largest non-oil 

deal in history. Philip Morris in 1989 combined the units as Kraft 

General Foods, later shortened to Kraft. Philip Morris expanded 

its food business in 2000 by acquiring Nabisco Holdings (formerly 

part of RJR Nabisco). Philip Morris Cos., renamed Altria, 

staged an initial public offering for Kraft in 2001, selling a partial 

stake in a preamble to Kraft’s formal spin-off in 2007. 

Kraft in January 2007 agreed to sell 114-year-old hot cereal brand 

Cream of Wheat and sibling brand Cream of Rice to B&G Foods, 

Parsippany, N.J., for about $200 million as part of its ongling program 

to sell secondary brands. 

Kraft in 2006 bought back the Spanish and Portuguese units of 

United Biscuits Group for $1.07 billion and an assumption of $548 

million in debt. In the process, Kraft regained Nabisco trademarks 

in the EU, Eastern Europe and Middle East and Africa, including 

rights to brands such as Ritz and Oreo. 

Kraft in June 2006 named Irene Rosenfeld CEO, replacing Roger 

Deromedi, who held the job for a little more than two years. Ms.



Rosenfeld added the chairman title in March 2007. Ms. Rosenfeld 

had been a Kraft exec from the 1980s to 2004, when she jumped 

to PepsiCo’s Frito-Lay for a two-year stint as chairman-CEO. 


Corporate: Irene B. Rosenthal, chmn & CEO-Kraft Foods; 

Richard G. Searer, pres- N. Amer; Carole Irgang, sr VP, integrated 

mktg; Don Miceli, VP-global media resources. 

DraftFCB, New York. Tony Scopellito, exec VP. — Cool Whip, 

Jell-O, DiGiorno, GeneralFoods, Good Seasons, Kraft, Lunchables, 

Nabisco, Planters, South Beach Diet. 

JWT, Chicago. Ros King, global bus dir. — Jacobs, Kenco, Kraft 

Cheese, Kraft Dinners, Miracle Whip, Oscar Mayer, Philadelphia 

Brand, Sottilette, Vegemite, Wheat Thins, Wheat Thins Chips. 

Momentum Worldwide, Chicago. Linda Neff, acct exec. 

Ogilvy & Mather Worldwide, New York. Bill Brooks, exec grp 

dir. — Balance Bar, Capri Sun, Country Time, Crystal Light, 

Kool-Aid, Maxwell House, Post Cereals, Very Fine, Yuban. 

MediaVest USA, New York. Ken Sachrin, mg dir. — media svcs, 

Kraft. 

Bravo Group, New York. Nilda Velez, VP & grp acct dir. — 

Hispanic adv. 

UniWorld Group, New York. Ronny Mills, grp acct dir. — 

African-American adv, urban mktg. 

73 Kroger Co. 



Magazine . . . . . . . . . . . . . . . . . . . . .$246 $905 -72.8 

Sunday magazine . . . . . . . . . . . . . . . . .8 NA NA 

B2B magazines . . . . . . . . . . . . . . . . . .44 126 -65.4 


Newspaper . . . . . . . . . . . . . . . . . .63,173 76,224 -17.1 


FSI . . . . . . . . . . . . . . . . . . . . . . . . . .5,354 11,854 -54.8 

Network TV . . . . . . . . . . . . . . . . . . . . .10 372 -97.3 

Spot TV . . . . . . . . . . . . . . . . . . . .31,346 34,380 -8.8 

Cable TV networks . . . . . . . . . . . .2,112 1,677 25.9 

Network radio . . . . . . . . . . . . . . . . . .107 104 2.6 

National spot radio . . . . . . . . . . . . . .25 14 83.1 

Local radio . . . . . . . . . . . . . . . . . .34,163 29,906 14.2 

Outdoor . . . . . . . . . . . . . . . . . . . . .8,853 5,869 50.9 

Internet . . . . . . . . . . . . . . . . . . . . . . .970 806 20.5 



Total . . . . . . . . . . . . . . . . . . . .527,505 537,535 -1.9 


Kroger . . . . . . . . . . . . . . . . . . . . .70,661 66,576 6.1 

Fred Meyer . . . . . . . . . . . . . . . . . .21,533 24,337 -11.5 

Ralphs . . . . . . . . . . . . . . . . . . . . . .21,288 28,573 -25.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$66,111 $60,553 9.1 

Earnings . . . . . . . . . . . . . . . . . . . . .1,115 958 16.4 



Headquarters 

Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: (513) 

762-4000. 


Corporate: David B. Dillon, chmn & CEO. 

Atlanta Division: 2175 Park Lake Dr., Suite 300, Atlanta, Ga. 

30345/Phone: (770) 496-7400. Bruce A. Lucia, pres; Ted Sarosy, loyalty 

& adv mgr. 

In-house. Ross Thomas, VP; Cheryl Lindblad, dir-media & acct 

svcs; Carl Kemp, sr media buyer; Mary Ellen Starling, VP-media; 

Tammy Bottcher, acct mgr. — Kroger. 

Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super; 

Kristy Calman, acct dir; Doris Irwin, media planner/buyer. — 

media buying. 

Central Division: 5960 Castleway West Dr., Indianapolis, Ind. 

46250/Phone: (317) 579-8100. Bob Moeder, pres; Mike Newsom, adv 

mgr; Charlene Ward, assoc adv mgr. 

CB&S Advertising Agency (In-house), Cincinnati. Bruce Joseph, 

acct mgr. — Kroger. 

Cincinnati/Dayton Division: P.O. Box 46234, Cincinnati, Ohio 

45246/Phone: (513) 782-3300. Geoffrey Covert, pres; Rachael Betzler, 

adv mgr; James Avant, asst adv mgr. 

JA&G Advertising, Cincinnati. Sam Gingerich, CEO; Steve 

Jagers, pres; Walt Adamkosky, exec VP & creative dir; Mary Ellen 

Starling, VP-media. 

Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super; 

Doris Irwin, media planner/buyer. — media buying. 

City Market: 105 W. Colorado Ave., Grand Junction, Colo. 

81510/Phone: (970) 241-0750. Phyllis Norris, pres; Laura 

Goldenstein, dir-adv. 

CB&S Advertising Agency (In-house). 

Delta Division: P.O. Box 1878, 800 Ridge Lake Blvd., Memphis, 

Tenn. 38119/Phone: (901) 765-4100. Mark Prestidge, pres; David 

Chadwick, adv mgr; Whitney Atkins, assoc adv mgr. 

CB&S Advertising Agency (In-house), Portland, Ore. Cheryl 

Lindblad, asst VP & dir-media & acct svcs; Mary Ellen Starling, 

media dir. — Kroger. 

Dillon Companies: 2700 E. 4th St., P.O. Box 1608, Hutchinson, 

Kan. 67501-1608/Phone: (620) 665-5511. John Bays, pres; Dana 

Knott, dir-adv. 

CB&S Advertising Agency (In-house). — media buying. 

Food 4 Less/Foods Co.: 1100 W. Artesia Blvd., Compton, Calif. 

90220/Phone: (310) 884-9000. Jay Cummins, pres; Bob McKee, sr 

VP-sls & mktg. 

Heil-Brice Retail Advertising, Newport Beach, Calif. Janel 

Kennedy, acct dir. 

CB&S Advertising Agency (In-house). Althea Morden, acct rep. 

Fred Meyer Stores: 3800 S.E. 22nd St., P.O. Box 42121, Portland, 

Ore 97202/Phone: (503) 232-8844. Mike L. Ellis, pres; Natalie Ream, 

VP-sls promo & mktg. 

CB&S Advertising Agency (In-house).



Fry’s Food & Drug Stores: 500 S. 99th Ave, Tolleson, Ariz. 

85353/Phone: (623) 936-2100. Michael J. Donnelly, pres; Jennifer 

Schmitz, adv mgr. 

CB&S Advertising Agency (In-house). Great Lakes Division: 

4111 Executive Pkwy., Westerville, Ohio 43081-6187/Phone: (614) 

898-3235. Bruce A. Macaulay, pres; Beth Wilkin, adv mgr. 


Fahlgren, Columbus, Ohio. Wendy Kramer, VP. 

Jay C Food Stores: 900 A Ave. East, Seymour, Ind. 

47274/Phone: (812) 522-1374. Paul Bowen, pres; Mark Combs, exec 

dir-mktg; Steve Ferrell, adv mgr. 

In-house. 

King Soopers: 65 Tejon St., Denver, Colo. 80217/Phone: (303) 778- 

3100. Russ Dispense, pres; Laura Goldenstein, adv mgr. 


Kwik Shop: 734 E. 4th St., Hutchinson, Kan. 67504-1927/Phone: 

(620) 669-8504. Michael Hoffmann, pres. 

In-house. 

Loaf N’ Jug: 442 Keeler Pkwy., Pueblo, Colo. 81001/Phone: (719) 

948-3071. Art Stawski, pres; Andy Krance, VP-opers; Russ Drury, 

VP-mktg. 

In-house. Frank Provenza, owner. 

Mid-Atlantic Division: P.O. Box 14002, 3631 Peters Creek Rd. 

NW, Roanoke, Va. 24019-4002/Phone: (540) 563-3500. R. Pete 

Williams, pres; Carl York, adv mgr. 

Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super. — 

media buying, bdcast. 

Mid-South Division: P.O. Box 32680, Louisville, Ky. 40232— 

2680/Phone: (502) 423-4800. John P. Hackett, pres; Ken Cusick, adv 

mgr; Jaquelyn Hall, asst adv mgr. 

Sheehy & Associates, Louisville, Ky. Scott Kuhn, acct super; Doris 

Irwin, media planner/buyer. — TV creative & media buying. 

Quality Food Centers: 10116 NE 8th St., Bellevue, Wash. 

98004/Phone: (425) 455-3761. Jayne Homco, VP-merch; Donna F. 

Giordano, pres; Kristin Maas, dir-adv; Cindy Rantanen, sr dir-adv 

& loyalty. 


Quik Stop Markets: 4567 Enterprise St., Fremont, Calif. 

94538/Phone: (510) 657-8500. Van Tarver, pres. 

In-house. 

Ralphs Grocery Co.: 1100 W. Artesia Blvd., Compton, Calif. 

90220/Phone: (310) 884-9000. Dave Hirz, pres-Ralph supermarkets; 

Kay Garbizo, VP-adv; Chuck Ackerman, sr VP-sls & mktg. 

Heil-Brice Retail Advertising, Newport Beach, Calif. Jon 

Boudouvas, acct dir. — Ralph’s. 

CB&S Advertising Agency (In-house). Althea Morden, acct rep. 

Smith’s Food & Drug Centers: 1550 S. Redwood Rd., Salt Lake 

City, Utah 84104/Phone: (801) 974-1400. Jim Hallsey, CEO; Dirk 

Burningham, adv mgr. 

CB&S Advertising Agency (In-house). — TV & radio. 

In-house. — print. 

Southwest Division: 16770 Imperial Valley Dr., Suite 200, 

Houston, Texas 77060-3406/Phone: (713) 507-4800. William H. 

Breetz Jr, pres; Kirk Douthit, customer mktg mgr. 

Heil-Brice Retail Advertising. Jeff Morris, acct dir. 

CB&S Advertising Agency (In-house). — Print creative & media 

svcs. 

Tom Thumb Food Stores: 619 8th Ave., Crestview, Fla. 32536- 

0847/Phone: (850) 682-5171. Mark Salisbury, pres; Mary Neises, dirmktg; 

Shawn Cromack, VP-mktg. 

Appleyard Advertising, Pensacola, Fla. Liz Adams, media buyer. 

Turkey Hill Minit Markets: 257 Centerville Rd., Lancaster, Pa. 

17603/Phone: (717) 299-8908. Darel Pfeiff, pres; Melissa Mattilio, 

super-mktg comms; Brad Chivington, VP-mktg. 

In-house. 

37 Estee Lauder Cos. 



Magazine . . . . . . . . . . . . . . . . .$130,277 $140,680 -7.4 


B2B magazines . . . . . . . . . . . . . . . . .625 1,091 -42.7 



Newspaper . . . . . . . . . . . . . . . . . . . .261 251 4.1 



Network TV . . . . . . . . . . . . . . . . . .6,290 432 NA 

Spot TV . . . . . . . . . . . . . . . . . . . .12,567 22,250 -43.5 


Cable TV networks . . . . . . . . . . . .2,557 1,341 90.7 

Spanish-language TV . . . . . . . . . . .623 1,414 -55.9 


Local radio . . . . . . . . . . . . . . . . . . . .696 419 66.2 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,300 1,186 9.6 

Internet . . . . . . . . . . . . . . . . . . . . . .1,671 483 245.6 



Total . . . . . . . . . . . . . . . . . .1,031,296 1,038,992 -.7 


Clinique . . . . . . . . . . . . . . . . . . . .40,155 45,770 -12.3 

Estee Lauder . . . . . . . . . . . . . . . .31,917 49,217 -35.2 

Pleasures . . . . . . . . . . . . . . . . . . .17,932 15,908 12.7 

Beautiful . . . . . . . . . . . . . . . . . . . .11,691 8,466 38.1 



Sales . . . . . . . . . . . . . . . . . . . . . . .$6,464 $6,280 2.9 

Earnings . . . . . . . . . . . . . . . . . . . . . . .244 406 -39.9 


Sales . . . . . . . . . . . . . . . . . . . . . . . .3,446 3,351 2.8 

Operating income . . . . . . . . . . . . . .344 366 -6.0




Makeup . . . . . . . . . . . . . . . . . . . . . .2,504 2,367 5.8 

Skin Care . . . . . . . . . . . . . . . . . . . .2,401 2,352 2.1 

Fragrance . . . . . . . . . . . . . . . . . . . .1,213 1,261 -3.8 

Hair Care . . . . . . . . . . . . . . . . . . . . . .319 274 16.4 

Other . . . . . . . . . . . . . . . . . . . . . . . . . .27 27 0.0 

Headquarters 

Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: 

(212) 572-4200. 


Corporate: Leonard A. Lauder, chmn; Fred H. Langhammer, 

chmn-global affairs; William P. Lauder, pres & CEO; Dan Brestle, 

chief operating officer; Patrick Bousquet-Chavanne, grp pres; 

Philip Shearer, grp pres; Cedric Prouve, grp pres-intl; Sally 

Susman, exec VP-global comms. 

In-house. 

MindShare Worldwide, New York. Carla Loffredo, pres & chief 

operating officer (MAXUS). — media svcs. 

Aramis & Designer Fragrance Brands: 767 Fifth Ave., New 

York, N.Y. 10153/Phone: (212) 572-4200. Veronique Gabai-Pinsky, 

pres; Carol Russo, sr VP & gm-sls & mktg, N. Amer; Stephanie 

Bendetti, VP-mktg N. Amer.; Diane Kim, VP-global mktg-Donna 

Karan, DKNY, Missoni, Kiton, Michael Kors, Aramis; Robin 

Mason, VP-global mktg, Tommy Hilfiger, Lab Series Skincare for 

Men, Mustang. 

In-house. 

Aveda Corp.: 4000 Pheasant Ridge Dr. NE, Blaine, Minn. 

55449/Phone: (763) 783-4000. Dominique Conseil, pres; Suzanne 

Dawson, VP-mktg; Antoinette Beenders, global creative dir; Don 

Weisse, VP-sls distribution & education; Marty Flaherty, VP-salon 

devel & distribution; Catherine Culotta, VP-retail stores; Chuck 

Bennett, VP-earth & community care. 

In-house. 

Beauty Bank: 655 Madison Ave., New York, N.Y. 10021/Phone: 

(212)572-4200. Jane Hertzmark Hudis, pres; Jim Nevins, sr creative 

dir; Julie Howard, sr VP-global mktg & brand devel; John Brown, 

VP-sls. 

In-house. 

Bobbi Brown Professional Cosmetics: 575 Broadway, 4th fl., 

New York, N.Y. 10012/Phone: (646)613-6500. Maureen Case, pres; 

Rita Mangan, sr VP-sls, mktg & education, N. Amer; Sarah 

Robbins, VP-global prod devel & mktg; Ruba Abu-Nimah, VP & 

creative dir. 

In-house. 

Bumble & Bumble: 415 W. 13th st., New York, N.Y. 10014/Phone: 

917-606-5000. Peter Lichtenthal, pres & gm; Sylvie Kilduff, sr VPmktg; 

Howard McLaren, VP-creative; Albie Cortes, VP-sls; Tom 

Seeberger, VP-sls; Connie Voines, VP-salons. 

In-house. 



Clinique Laboratories: 767 Fifth Ave., New York, N.Y. 

10153/Phone: (212) 572- 3800. Lynne Green, global pres; Jane Lauder, 

sr VP-global product mktg; Jim Nevins, sr VP & global creative 

dir; Kim Fiore, sr VP-sls & education, N. Amer. 

In-house. — Clinique Beauty Products. 

Estee Lauder: 767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 

572-4200. Thia Breen, pres-Estee Lauder, ww; Elana Drell Szyfer, 

sr VP-global mktg; Aerin Lauder, sr VP & global creative dir; 

Donald Robertosn, sr VP-creative devel; Daniel Annese, sr VP & 

gm, Estee Lauder International. 

In-house. 

Lloyd & Co., New York. Doug Lloyd, acct exec. — Creative, 

Estee Lauder. 

Jo Malone: 575 Broadway, New York, N.Y. 10012/Phone: (646) 613- 

6100. Maureen Case, global pres; Mindy Grimes, VP & national 

sls mgr; Loretta Miraglia, sr VP-product devel; Lucy Perdomo, 

VP-mktg; Abner Louissant, VP-new launch mgmt. 

In-house. 

La Mer: 575 Broadway, New York, N.Y. 10012/Phone: (646) 613- 

6100. Maureen Case, global pres; Mindy Grimes, sr VP-sls & 

mktg; Loretta Miraglia, sr VP-prod devel; Stephanie Lomgworth, 

VP-global mktg; Abner Louissaint, VP-new launch mgmt. 

In-house. 

M.A.C.: 130 Prince St. 2nd fl., New York, NY 10012/Phone: (212) 

965-6300. John Dempsey, global pres; Caroline Geerlings, sr VPglobal 

mktg; James Gager, sr VP & creative dir; Karen Buglisi, sr 

VP-sls & gm, Americas; Jennifer Balbier, sr VP-product devel; 

Sandra Main, VP & gm, intl. 

In-house. 

Origins Natural Resources: 767 Fifth Ave., New York, N.Y. 

10153/Phone: (212) 572-4100. Daria Myers, pres; Jenny Belknap, VPglobal 

mktg; Lynn Mazzella, VP-global product devel; Mary 

LaCasse, VP-department stores; Ken Stone, VP-retail stores; Yves 

LeBreton, VP, intl; Kathleen Diana, VP-new launch mgmt; 

Monroe Alechman, sr VP & creative dir. 

In-house. 

Specialty Group: 767 Fifth Ave., New York, N.Y. 10153/Phone: 

(212) 572-4200. Maureen Case, pres-Jo Malone & La Mer; Mindy 

Grimes, sr VP-sls & mktg, Jo Malone & La Mer; Cece Coffin, VPglobal 

comms, Jo Malone & La Mer. 

In-house. 

69 Eli Lilly & Co. 



Magazine . . . . . . . . . . . . . . . . . .$24,503 $21,086 16.2 


B2B magazines . . . . . . . . . . . . . . .1,062 1,291 -17.8 


Newspaper . . . . . . . . . . . . . . . . . . . .507 3,646 -86.1 

National newspaper . . . . . . . . . . . . . . .8 1,007 -99.2 

Spanish-language Newspaper . . . .NA 4 NA




Network TV . . . . . . . . . . . . . . . .111,759 87,761 27.3 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .992 388 155.8 

Syndicated TV . . . . . . . . . . . . . . .35,430 23,758 49.1 




Local radio . . . . . . . . . . . . . . . . . . . .575 524 9.8 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .135 113 19.6 

Internet . . . . . . . . . . . . . . . . . . . . . .9,178 9,119 0.6 



Total . . . . . . . . . . . . . . . . . . . .561,012 475,340 18.0 


Cymbalta . . . . . . . . . . . . . . . . . .156,620 6,325 NA 

Cialis . . . . . . . . . . . . . . . . . . . . . . .45,115 110,941 -59.3 

Eli Lilly . . . . . . . . . . . . . . . . . . . . .26,247 35,589 -26.3 



Sales . . . . . . . . . . . . . . . . . . . . . .$15,691 $14,645 7.1 

Earnings . . . . . . . . . . . . . . . . . . . . .2,663 1,980 34.5 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .8,599 7,798 10.3 


Neurosciences . . . . . . . . . . . . . . . .6,729 6,080 10.7 

Endocrinology . . . . . . . . . . . . . . . .5,015 4,637 8.2 

Oncology . . . . . . . . . . . . . . . . . . . .2,020 1,801 12.2 

Animal Health . . . . . . . . . . . . . . . . . .876 864 1.4 

Cardiovascular . . . . . . . . . . . . . . . . .515 609 -15.4 

Anti-infectives . . . . . . . . . . . . . . . . .275 444 -38.1 

Other pharmaceutical . . . . . . . . . . .263 211 24.6 

Headquarters 

Eli Lilly & Co./Lilly Corporate Center, Indianapolis, Ind. 

46285/Phone: (317) 276-2000. 

Notes 

Eli Lilly in January 2007 bought Icos Corp. Lilly previously sold 

its Cialis drug through a joint venture with Icos. Cialis ad spending 

is including in Lilly’s measured figures for both 2006 and 2005. 


Corporate: Sidney Taurel, chmn & CEO; John Lechleiter, pres & 

chief operating officer; Bryce Carmine, pres-global brand devel 

teams; Richard Pilnik, grp VP & chief mktg officer; Deirdre 

Connelly, pres-Lilly USA. 

GSW Worldwide, Columbus, Ohio. Joe Daley, pres- 

GSW/Columbus. — Eli Lilly corporate adv, Alimta, Cymbalta, 

Gemzar, Humalog, Humulin, Strattera, Xigris, Zyprexa. 

DraftFCB, New York. Joan Zulawski, sr VP & grp mgmt dir. — 

Cymbalta. 

Abelson-Taylor, Chicago. Jay Carter, sr VP & dir-client svcs. — 

Arzoxifene, Cialis, Evista, Forteo, Prasugrel, Arxxant, Byetta. 


Cialis, Humalog, Byetta. 

Manning Selvage & Lee, New York. Anne Hyder, sr VP — pr. 

63 Limited Brands 



Magazine . . . . . . . . . . . . . . . . . .$16,981 $7,001 142.5 


B2B magazines . . . . . . . . . . . . . . . . . .56 215 -73.9 


Newspaper . . . . . . . . . . . . . . . . . . . .101 392 -74.4 


Network TV . . . . . . . . . . . . . . . . .57,763 42,273 36.6 

Spot TV . . . . . . . . . . . . . . . . . . . . .1,337 102 NA 

Syndicated TV . . . . . . . . . . . . . . .15,842 8,588 84.5 


Network radio . . . . . . . . . . . . . . . . . .691 93 639.4 


Local radio . . . . . . . . . . . . . . . . . . . .142 433 -67.1 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .187 228 -17.9 

Internet . . . . . . . . . . . . . . . . . . . .45,259 13,865 226.4 



Total . . . . . . . . . . . . . . . . . . . .600,517 515,011 16.6 


Victoria’s Secret . . . . . . . . . . . .143,436 76,346 87.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$10,671 $9,699 10.0 

Earnings . . . . . . . . . . . . . . . . . . . . . . .676 683 -1.0 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .10,571 9,624 9.8 


Victoria’s Secret . . . . . . . . . . . . . .5,139 4,448 15.5 

Bath & Body Works . . . . . . . . . . . .2,556 2,285 11.9 

Total Apparel . . . . . . . . . . . . . . . . .2,242 2,339 -4.1 

Other . . . . . . . . . . . . . . . . . . . . . . . . .734 627 17.1 

Headquarters 

Limited Brands/3 Limited Pkwy., Columbus, Ohio 43230/Phone: 

(614) 415-7000. 

Notes 

Limited Brands in May 2007 said it was selling a majority interest 

in its Express chain and would explore strategic options for 

its original business, Limited Stores. This came 44 years after 

Limited Brands Chairman- CEO Leslie Wexner opened his first 

The Limited store in 1963. 

Golden Gate Capital, a private-equity firm, agreed to buy a 67% 

stake in Express brand for $548 million cash. The transaction was 

expected to close in July 2007. Express 2006 net sales were $1.7 billion; 

it operated 631 stores. 

The company said it hadn’t set a timetable for what to do with 

Limited Stores. That chain had 2006 net sales of $493 million and 

operated 253 stores.




Corporate: Leslie H. Wexner, CEO & chmn; Len Schlesinger, cochmn 

& chief operating officer; Edward G. Razek, pres-brand & 

creative svcs & chief mktg officer; Jill Beraud, exec VP-brand & 

creative svcs; Pattie Glod, sr VP-mktg,media, brand & creative 

svcs. 

In-house. — corp adv. 

Initiative, New York. Scott Haugenes, grp dir & sr VP-natl 

bdcast. — media buying. 

Media Kitchen, New York. Kate Briganti, assoc dir. — media 

svcs. 

Bath & Body Works: 7 Limited Pkwy., Reynoldsburg, Ohio 

43068/Phone: (614) 856- 6000. Neil Fiske, CEO; Diane Neal, pres 

& chief operating officer; Brian Beitler, VP-mktg. 

In-house. 

Express-Express Men’s: 1 Limited Pkwy., Columbus, Ohio 

43230/Phone: (614) 415- 4000. Jay Margolis, CEO-Express. 

In-house. — Express clothing stores. 

Henri Bendel Inc.: 712 Fifth Ave., New York, N.Y. 10019/Phone: 

(212) 247-1100. Teril Turner, dir-mktg svcs. 

In-house. 

Limited Stores: 3 Limited Pkwy., Columbus, Ohio 43230/Phone: 

(614) 415-2000. Avra Myers, co-pres; Linda Heasley, co-pres; Scott 

Razek, VP-mktg. 

In-house. 

OMD Worldwide, Los Angeles. Susie Vye, acct dir. — media 

svcs, Limited Too. 

Victoria’s Secret: 4 Limited Pkwy., Reynoldsburg, Ohio 

43068/Phone: (614) 577-7000. Sharon Jester Turney, pres & CEO; 

Jerry Stritzke, chief operating officer; Lori Greeley, pres & CEO- 

Victoria’s Secret Stores; Elisabeth Charles, exec VP-mktg; Pia 

Ferrario, pres & CEO-Victoria’s Secret Direct; Rick Jackson, chief 

operating officer-Victoria’s Secret Direct; Christine Beauchamp, 

pres & CEO-Victoria’s Secret Beauty; Michael Nicholson, exec VP 

& chief operating officer-Victoria’s Secret Beauty; Marcia Mossack, 

sr VP & chief creative officer-Victoria’s Secret Beauty. 

In-house. — Victoria’s Secret women’s apparel. 

18 L’Oreal 



Magazine . . . . . . . . . . . . . . . . .$320,967 $338,200 -5.1 


B2B magazines . . . . . . . . . . . . . . .2,095 3,203 -34.6 

Local magazines . . . . . . . . . . . . . . . . . .3 174 -98.2 

Spanish-language magazines . . .2,283 1,869 22.2 

Newspaper . . . . . . . . . . . . . . . . . . .2,268 509 345.6 



FSI . . . . . . . . . . . . . . . . . . . . . . . . .38,153 35,846 6.4 

Network TV . . . . . . . . . . . . . . . .186,386 183,175 1.8 

Spot TV . . . . . . . . . . . . . . . . . . . . .7,386 10,039 -26.4 

Syndicated TV . . . . . . . . . . . . . . .70,507 102,008 -30.9 





Local radio . . . . . . . . . . . . . . . . . . . .715 179 300.2 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,153 4,085 -71.8 

Internet . . . . . . . . . . . . . . . . . . . . . .7,847 6,945 13.0 



Total . . . . . . . . . . . . . . . . . .1,456,348 1,464,174 -.5 


L’Oreal . . . . . . . . . . . . . . . . . . . .312,031 328,062 -4.9 

Garnier . . . . . . . . . . . . . . . . . . . .142,215 135,725 4.8 

Maybelline . . . . . . . . . . . . . . . . .121,573 118,879 2.3 

Lancome . . . . . . . . . . . . . . . . . . .26,228 38,629 -32.1 

Armani . . . . . . . . . . . . . . . . . . . . .19,285 14,782 30.5 

Polo . . . . . . . . . . . . . . . . . . . . . . . .16,603 14,314 16.0 

Redken . . . . . . . . . . . . . . . . . . . . .13,018 20,703 -37.1 

Hypnose . . . . . . . . . . . . . . . . . . . .11,531 0 NA 

Acqua di Gio . . . . . . . . . . . . . . . .10,655 10,263 3.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$19,736 $17,985 9.7 

Earnings . . . . . . . . . . . . . . . . . . . . .2,291 2,028 13.0 


Sales . . . . . . . . . . . . . . . . . . . . . . . .4,942 5,061 -2.3 


Consumer Products . . . . . . . . . . .9,879 9,280 6.5 

Luxury Products . . . . . . . . . . . . . .4,716 4,433 6.4 

Professional Products . . . . . . . . .2,657 2,550 4.2 

Active Cosmetics . . . . . . . . . . . . .1,410 1,220 15.6 

Body Shop Branch . . . . . . . . . . . . . .544 0 NA 

Dermatology Branch . . . . . . . . . . . .430 394 9.1 

Other Cosmetics . . . . . . . . . . . . . . .101 134 -24.6 

Headquarters 

L’Oreal/41, rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70-00. 


L’Oreal/575 Fifth Ave., New York, N.Y. 10017/Phone: (212) 818-1500. 


Corporate: Laurent Attal, pres & CEO; Howard Geiger, exec VP 

& chief admin officer; Rebecca Caruso, exec VP-external affairs 

& corp comms; Edward W. Bullock, sr VP-hr; David Greenberg, 

sr VP-hr. 

L’Oreal Consumer Products: 575 Fifth Ave., New York, N.Y. 

10017/Phone: (212) 818 - 1500. Joseph Campinell, pres. 

Universal McCann Worldwide, New York. Scott Tegethoff, exec 

VP & global mg ptnr. — media svcs, L’Oreal Paris, L’Oreal USA, 

Consumer Products. 

L’Oreal Luxury Products: 575 Fifth Ave., New York, N.Y. 

10017/Phone: (212) 818- 1500. Edgar Huber, pres; Roberta B. Weiss, 

sr VP-Kiehl’s; Ralph Lauren Fragrances Worldwide: Signe 

Gammeltoft, pres; Armani Fragrances: Serge Jureidini, pres; 

Designer Fragrances: Serge Jureidini, pres; Kiehl’s Since 1851: 

Robert Robillard, gm; Lancome Division: Eric Lauzat, pres; Nina



White, sr VP-mktg & deputy gm; Dalia Chammas, sr VP & gm; 

Active Cosmetics: Phillippe Patsalides, gm; Vichy & Dermablend: 

Helena Wayth, VP-mktg; Skinceuticals: Stephane Wilmet, VP & 

gm. 

Roberts & Tarlow, New York. Tanya English, dir-creative. — 

Ralph Lauren Fragrances, Polo Black, Polo Blue, Pure Turquoise, 

Romance, Glamorous, Ralph Lauren Style. 

Publicis, New York. Linda Joselow, exec VP & grp acct dir. — 

Biotherm, Lancome, Hypnose. 

Euro RSCG Worldwide, New York. Mary Perhach, grp acct dir. 

— creative/strategic, Vichy. 

Optimedia International U.S., New York. Bonnie Barest, exec VP 

& mg dir. — media svcs, Biotherm, European Designer 

Fragrances, Giorgio Armani Parfums, Giorgio Armani Beauty, 

Lancome Paris. 

L’Oreal Paris Division (div. of L’Oréal USA): 575 Fifth Ave., New 

York, N.Y. 10017/Phone: (212) 818-1500. Carol J. Hamilton, pres; Lisa 

J. Capparelli, VP-integrated mktg comms; Serge Jureidini, pres- 

Designer Fragrances. 

McCann Erickson Worldwide, New York. Robert Montagnese, 

exec VP & brand dir-U.S. — Color Cosmetics haircare, haircolor, 

skincare. 

ID Media, New York. Stephanie Thompson, acct dir. — Coleur 

Experte, L’Oreal ReFinish, L’Oreal ReNoviste. 

Universal McCann Worldwide, New York. Scott Tegethoff, exec 

VP & global mg ptnr. — interactive media, L’Oreal Paris. 

La Micela New York, New York. Nick La Micela, CEO & chief 

creative officer; Brenda Chassey, exec VP-client svcs. — corp 

awareness adv, print & outdoor. 

R/GA, New York. Danielle Gontier, grp dir. — interactive mktg, 

L’Oreal haircare, skincare. 

L’Oreal Professional Products: 575 Fifth Ave., New York, N.Y. 

10017/Phone: (212) 984-4000. David Craggs, pres; Paul Sharnsky, sr 

VP & gm; Pierre Lampert, VP & gm; Redken Worldwide: 

Stephan Bezy, gm; Redken U.S.: Pat Parenty, VP & gm; Karen 

Fuss-Zipp, sr VP-mktg; Shae Kalyani, asst VP- comms; Matrix 

Worldwide: Ketan Patel, VP & gm; Matrix U.S.: Francesca 

Raminella, gm; Deborah Marquardt, VP-Matrix PR; Steve Kane, 

dir-comms; Chris Tucker, asst VP-Matrix DMI; Kerastase Paris: 

Frederique Besson, VP & gm; L’Oreal Professional: Pierre 

Lampert, VP & gm; Stephanie Peigne, asst VP-mktg. 


Matrix. 

In-house. Deborah Marquardt, assoc VP-comms. — L’Oreal 

Professional, Kerastase. 

Gotham, New York. Shari Baron, pres. — media buying, 

Redken. 


media buying, Redken. 

Pedone & Partners, New York. Walter Coyle, media dir. — 

media svcs, Matrix. 

Maybelline Worldwide: 575 Fifth Ave., New York, N.Y. 

10017/Phone: (212) 818-1500. Karen Fondu, pres-Maybelline New 

York-Garnier. 


Nutrisse, Fructis. 

Gotham, New York. Sheri Baron, pres. — media svcs, 

Maybelline. 

ZenithOptimedia, New York. Bonnie Barest, exec VP & mg dirstrategic 

comms. — media svcs, Garnier, Maybelline N.Y. 

Soft Sheen-Carson Co.: 575 Fifth Ave., New York, N.Y. 

10017/Phone: (212) 818- 1500. Candace S. Matthews, pres & gm. 

Publicis New York, New York. Linda Joselow, exec VP- grp acct 

dir. — Dark & Lovely, Optimum, Hi-Rez, Let’s Jam. 

Avenue A/Razorfish, New York. Bob Lord, pres-East region. — 

Garnier. — interactive. 

Noelle-Elaine Media, New York. Kristen Poe-Hill. — event plng, 

prod launches, publicity. 

50 Lowe’s Cos. 



Magazine . . . . . . . . . . . . . . . . . .$33,163 $21,528 54.0 


B2B magazines . . . . . . . . . . . . . . . . .323 192 68.4 



Newspaper . . . . . . . . . . . . . . . . . .93,434 83,943 11.3 

National newspaper . . . . . . . . . . .3,311 306 980.9 


Network TV . . . . . . . . . . . . . . . .133,525 131,500 1.5 

Spot TV . . . . . . . . . . . . . . . . . . . .24,923 31,236 -20.2 

Syndicated TV . . . . . . . . . . . . . . .19,955 10,871 83.6 



Network radio . . . . . . . . . . . . . . . .3,999 2,258 77.1 


Local radio . . . . . . . . . . . . . . . . . .39,484 39,506 -0.1 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .618 1,178 -47.5 

Internet . . . . . . . . . . . . . . . . . . . .19,470 7,959 144.6 



Total . . . . . . . . . . . . . . . . . . . .838,539 778,234 7.7 


Lowe’s . . . . . . . . . . . . . . . . . . . . .461,165 424,138 8.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$46,927 $43,243 8.5 

Earnings . . . . . . . . . . . . . . . . . . . . .3,405 2,765 23.1 

Headquarters 

Lowe’s Cos./1000 Lowe’s Blvd., Mooresville, N.C. 28117/Phone: 

(704) 758-1000. 


Corporate: Robert A. Niblock, chmn & CEO; Larry D. Stone, 

pres & chief operating officer; Nick Canter, exec VP-merchandising; 

Mike Brown, exec VP-store opers. 

BBDO Worldwide, New York. Tom Sebok, exec VP & mg dir. 

— Lowe’s home improvement centers. 

Campbell-Ewald, Warren, Mich. Mike Ryan, vice-chmn & chief 

operating officer.



OMD Worldwide, New York. Mark Mirsky, client comms dirmedia. 


Admerasia, New York. Jeff Lin, chief mg officer. — Asian- 

American adv. 

Cultura Group, Dallas. Greg Knipp, pres. — Hispanic adv. 

Footsteps, New York. Ingrid Almonte, grp acct dir; Jim Ward, 

acct exec. — African-American adv. 

GMR Marketing, Milwaukee. Greg Busch, sr VPsports/events/partnership 

mktg. — direct mktg. 

Tribal DDB, Chicago. John Conmy, acct dir-digital & online adv. 

20 Macy’s 



Magazine . . . . . . . . . . . . . . . . . .$77,002 $58,907 30.7 


B2B magazines . . . . . . . . . . . . . . . . .166 543 -69.5 

Local magazines . . . . . . . . . . . . . .2,823 2,458 14.8 


Newspaper . . . . . . . . . . . . . . . . .657,014 738,866 -11.1 



Network TV . . . . . . . . . . . . . . . . .50,899 1,001 NA 

Spot TV . . . . . . . . . . . . . . . . . . . .77,966 178,550 -56.3 

Syndicated TV . . . . . . . . . . . . . . .16,217 19 NA 


Spanish-language TV . . . . . . . . .15,790 NA NA 


Local radio . . . . . . . . . . . . . . . . . .54,710 58,338 -6.2 

Outdoor . . . . . . . . . . . . . . . . . . . . .3,308 2,624 26.1 

Internet . . . . . . . . . . . . . . . . . . . . . .4,525 1,144 295.6 



Total . . . . . . . . . . . . . . . . . .1,361,234 1,346,679 1.1 


Macy’s . . . . . . . . . . . . . . . . . . . . .987,816 1,024,205 -3.6 

Bloomingdale’s . . . . . . . . . . . . . .92,724 86,970 6.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$26,970 $22,390 20.5 

Earnings . . . . . . . . . . . . . . . . . . . . . . .995 1,406 -29.2 

U.S. 2006 2005 % chg 

Operating income . . . . . . . . . . . . .1,836 2,424 -24.3 

Headquarters 

Macy’s/7 W. Seventh St., Cincinnati, Ohio 45202/Phone: (513) 579- 

7000. 

Notes 

Federated Department Stores changed its name to Macy’s Inc. on 

June 1, 2007, and took the ticker symbol “M,” adopting the name 

of its flagship chain. 



Federated bought May Department Stores in third quarter 2005 

for $17 billion, a figure including assumption of $6 billion in debt. 

In September 2006, it rebranded May stores—including Hecht’s, 

Strawbridge’s, Filene’s, Marshall Field’s and Robinsons-May—as 

Macy’s. 

The company, focusing on Macy’s and Bloomingdale’s, in October 

2006 sold the Lord & Taylor division to NRDC Equity Partners 

for $1.2 billion. NRDC Equity Partners is a partnership between 

Apollo Real Estate Advisors and National Realty & Development 

Corp. Federated in early 2007 sold the 269- store David’s Bridal 

and 10-store Priscilla of Boston businesses to Leonard Green & 

Partners for about $750 million; and the 511-store After Hours 

Formalwear chain to Men’s Wearhouse for about $100 million. 

Macy’s in May 2007 named Peter Sachse, the chairman-CEO of 

macys.com, to the additional posts of the company’s chief marketing 

officer and president of Macy’s corporate marketing, effective 

immediately. He replaced Anne MacDonald, who left the 

company. Ms. MacDonald, a former Citibank executive, joined the 

company in April 2006. Mr. Sachse earlier served as the company’s 

first CMO from June 2003 to April 2006, when he took the 

newly created macys.com post. 


Corporate: Terry Lundgren, chmn, pres & CEO; Peter Sachse, 

chief mktg officer, pres-Macy’s corp mktg & chmn & CEOmacys.com. 

Bloomingdale’s: 1000 Third Ave., New York, N.Y. 10022/Phone: 

(212) 705-2000. Michael Gould, chmn & CEO; John Funck, sr VPcreative. 

In-house. — Bloomingdale’s. 

Macy’s East: 151 W. 34th St., New York, N.Y. 10001/Phone: (212) 

695-4400. Ronald Klein, chmn & CEO; James Gray, pres & chief 

operating officer; Martine Reardon, exec VP-mktg. 

In-house. — Macy’s. 

Macy’s Florida: 22 E. Flagler St., Miami, Fla. 33131/Phone: (305) 

835-5151. Julie Grenier, chmn; Nirmal Tripathy, pres; J. David 

Scheiner, vice chmn & dir-stores; Lisa Kauffman, sr VP-mktg; 

Gilbert Lorenzo, VP-adv. 

In-house. 

Macy’s Home Store: 151 West 34th St., New York, N.Y. 

10001/Phone: (212) 695-4400. Timothy Adams, chmn; Michael 

Osborn, pres; Susan Mesec, sr VP-mktg. 

In-house. — Macy’s. 

Macy’s Midwest: 611 Olive St., St. Louis, Mo. 63101/Phone: 314- 

342-6300. William McNamara, chmn; Brian Keck, pres; John 

Harper, vice chmn & dir-stores; Laura Rutenis, sls promo dir; 

Mike Albrecht, sr VP-sls promo. 

In-house.



Macy’s North: 700 Nicollet Mall, Minneapolis, Minn. 

55402/Phone: 612-375-2200. Frank Guzetta, chmn; Robert Soroka, 

pres; Michelle Mesenburg, exec VP-special events, publicity & 

PR; Bernice Clark, VP-market plng. 

In-house. 

Macy’s Northwest: Third Ave. & Pine St., Seattle, Wash. 

98181/Phone: (206) 344-2121. Jeffrey Gennette, chmn; Robert B. 

Harrison, pres; Jack Arndt, sr VP-mktg & sls promo; Val Walser, 

VP-adv prods & opers. 

In-house. 

Macy’s South: 223 Perimeter Center Pkwy., Atlanta, Ga. 

30346/Phone: (770) 913- 4000. Edwin Holman, chmn & CEO; 

Andrew Pickman, pres; Michael Krauter, pres & chief merch officer; 

Diann Mahood, exec VP-mktg; Steve Weinbaum, dir-adv 

plng; Robin Gagnon, VP-strategic mktg; Karen Martin, div VP 

adv; Steven Cohen, div VP & dir-creative. 

In-house. 

Macy’s West: 50 O’Farrell St., San Francisco, Calif. 94120/Phone: 

(415)397-3333. Robert Mettler, pres & chmn; Daniel Edelman, pres; 

Sheila Field, sr VP-mktg & sls promo; Jane McGinnis, VP-adv 

finance; Sally Cohen, VP-sls promo; Stacey Osborn, VP-adv & 

promo. 

In-house. 

61 Mars Inc. 



Magazine . . . . . . . . . . . . . . . . . .$64,048 $47,417 35.1 


B2B magazines . . . . . . . . . . . . . . .1,110 1,406 -21.0 



Newspaper . . . . . . . . . . . . . . . . . . . .313 89 252.4 

National newspaper . . . . . . . . . . . . .100 NA NA 

FSI . . . . . . . . . . . . . . . . . . . . . . . . .18,778 18,160 3.4 

Network TV . . . . . . . . . . . . . . . .103,104 132,407 -22.1 

Spot TV . . . . . . . . . . . . . . . . . . . . .3,025 8,475 -64.3 

Syndicated TV . . . . . . . . . . . . . . .55,053 53,034 3.8 



Network radio . . . . . . . . . . . . . . . .1,504 1,302 15.5 


Local radio . . . . . . . . . . . . . . . . . . . .967 262 269.1 

Outdoor . . . . . . . . . . . . . . . . . . . . .6,705 481 NA 

Internet . . . . . . . . . . . . . . . . . . . .11,085 2,595 327.1 



Total . . . . . . . . . . . . . . . . . . . .658,218 636,488 3.4 


M&M’s . . . . . . . . . . . . . . . . . . . . . .78,645 66,188 18.8 

Snickers . . . . . . . . . . . . . . . . . . . .40,789 37,745 8.1 

Pedigree . . . . . . . . . . . . . . . . . . . .40,636 67,280 -39.6 

Dove candy . . . . . . . . . . . . . . . . .27,078 24,784 9.3 

Starburst . . . . . . . . . . . . . . . . . . .24,585 21,081 16.6 

Cesar . . . . . . . . . . . . . . . . . . . . . . .21,388 9,176 133.1 


Uncle Ben’s . . . . . . . . . . . . . . . . .19,747 22,496 -12.2 

Twix . . . . . . . . . . . . . . . . . . . . . . . .18,295 15,646 16.9 

Skittles . . . . . . . . . . . . . . . . . . . . .15,370 15,535 -1.1 

3 Musketeers . . . . . . . . . . . . . . . .13,659 11,312 20.7 

M-Azing . . . . . . . . . . . . . . . . . . . .11,742 17,636 -33.4 

Headquarters 

Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900. 


Corporate: John F. Mars, chmn; Paul S. Michaels, pres; Jim Cass, 

VP-mktg. 

Mediaedge:cia, New York. Rino Scanzoni, chief investment officer; 

George Janson, mg ptnr, dir-print. — media svcs. 

Masterfoods USA: 800 High St., Hackettstown, N.J. 

07840/Phone: (908) 852-1000. Bob Gamgort, pres. 

BBDO Worldwide, New York. Kirsten Flanik, sr VP & sr acct 

dir. — Kudos, M&M’s, Milky Way, Snickers Marathon. 

Nitro, New York. Chris Clarke, chmn; Gabrielle Bradford, gm. 

— Dove, Twix. 

TBWA Worldwide, New York & Los Angeles. Corey Mitchell, 

ww mg dir; Lisa Liebman, grp acct dir, New York. — Combos, 

Skittles, Snickers, Starburst, Uncle Ben’s. 

UniWorld Group, New York. Herman Morales, sr VP; Steve 

McKee, grp acct dir. — genl mkt strategy & adv, 3 Musketeers, 

Twix, M&Ms, 100-Calorie Packs. 


George Janson, mg ptnr & dir-print. — media buying. 

MediaVest USA, New York & Los Angeles. Lisa Donohue, mg 

dir. — media svcs. 

Cultura Group, Dallas. Silvia Galvan, acct dir. — Hispanic adv, 

Mars brands. 

DraftFCB, Chicago. Megan O’Connor, sr VP & grp acct dir. — 

direct mktg. 

Masterfoods USA Pet Care: P.O. Box 58853, Vernon, Calif. 

90058/Phone: (323) 587-2727. Christopher Jones, mktg dir. 

BBDO West, San Francisco. Kirsten Flanik, sr VP & sr acct dir. 

— Cesar dog food, Sheba cat food, Wholemeals. 

TBWA Worldwide, Los Angeles. Corey Mitchell, ww mg dir. 

— Pedigree, Whiskas. 


George Janson, mg ptnr & dir-print. — media buying. 

77 MasterCard Inc. 



Magazine . . . . . . . . . . . . . . . . . .$31,714 $47,871 -33.8 


B2B magazines . . . . . . . . . . . . . . .5,293 2,471 114.2 



Newspaper . . . . . . . . . . . . . . . . . . .4,188 4,272 -2.0 



Network TV . . . . . . . . . . . . . . . .163,805 153,503 6.7




Spot TV . . . . . . . . . . . . . . . . . . . . .1,827 2,438 -25.1 

Syndicated TV . . . . . . . . . . . . . . .29,262 32,703 -10.5 





Local radio . . . . . . . . . . . . . . . . . .14,114 11,826 19.3 

Outdoor . . . . . . . . . . . . . . . . . . . . .3,062 2,556 19.8 

Internet . . . . . . . . . . . . . . . . . . . .21,599 10,311 109.5 



Total . . . . . . . . . . . . . . . . . . . .486,318 465,982 4.4 


MasterCard . . . . . . . . . . . . . . . .341,137 335,476 1.7 



Sales . . . . . . . . . . . . . . . . . . . . . . .$3,326 $2,938 13.2 

Earnings . . . . . . . . . . . . . . . . . . . . . . . .20 267 -92.4 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .1,739 1,610 8.0 

Headquarters 

MasterCard Inc./2000 Purchase St., Purchase, N.Y. 10577/Phone: 

(914) 249-2000. 

Notes 

MasterCard launched an initial public offering of stock in May 

2006, selling some 61.5 million shares at $39 a share. The company 

now trades on the New York Stock Exchange under ticker 

symbol MA. MasterCard Inc.’s principal subsidiary is MasterCard 

International Inc., which does business as MasterCard 

Worldwide. Rival Visa is preparing for an IPO. 


Corporate: Robert W. Selander, Chairman & CEO; Walter 

MacNee, pres-U.S. region; Larry Flanagan, chief mktg officer-ww 

mktg; Amy Fuller, sr VP-Americas mktg; Chris Jogis, VP-U.S. 

brand building; Cheryl Guerin, VP-promo & interactive; Michael 

Lao, VP-media; Deborah Hughes, VP-ww sponsorships. 

McCann Erickson Worldwide, New York. Rich O’Leary, exec 

VP & ww acct dir. — MasterCard. 

IconNicholson, New York. Joseph Olewitz, sr VP. — Mastercard. 

MRM Worldwide, New York. Rob Rothschild, sr VP & grp dir. 

— Mastercard. 

GSD&M, Austin, Texas. Jill Otto, VP & grp media dir; Betty 

Pat McCoy, VP & natl bdcast dir. — media buying. 

Vidal Partnership, New York. Oswald Mendez, mg ptnr. — 

media svcs. 

Genesco Sports Enterprises, Dallas. Bob Cramer, pres. — sports 

mktg, NFL / Consulting. 

Octagon, New York. Woody Thompson, exec VP. — mktg svcs, 

co-branded cards: MLB, NHL, PGA Tour. 



88 Mattel 



Magazine . . . . . . . . . . . . . . . . . .$17,708 $20,394 -13.2 


B2B magazines . . . . . . . . . . . . . . . . .300 713 -57.9 


Newspaper . . . . . . . . . . . . . . . . . . . .399 369 8.1 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .460 130 253.1 

Network TV . . . . . . . . . . . . . . . . .48,930 44,003 11.2 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .112 1,108 -89.9 

Syndicated TV . . . . . . . . . . . . . . . .3,842 5,903 -34.9 



Network radio . . . . . . . . . . . . . . . . . .124 93 33.2 

National spot radio . . . . . . . . . . . . . .32 3 896.9 

Local radio . . . . . . . . . . . . . . . . . . . .369 10 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .221 85 160.2 

Internet . . . . . . . . . . . . . . . . . . . . . .2,838 1,756 61.7 



Total . . . . . . . . . . . . . . . . . . . .394,131 383,612 2.7 


Fisher-Price . . . . . . . . . . . . . . . . .91,816 77,742 18.1 

Mattel . . . . . . . . . . . . . . . . . . . . . .69,347 72,948 -4.9 

Barbie . . . . . . . . . . . . . . . . . . . . . .23,881 24,437 -2.3 



Sales . . . . . . . . . . . . . . . . . . . . . . .$5,650 $5,179 9.1 

Earnings . . . . . . . . . . . . . . . . . . . . . . .593 417 42.2 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .3,419 3,160 8.2 



Mattel Brands U.S. . . . . . . . . . . . .1,507 1,365 10.4 

Fisher-Price Brands U.S. . . . . . . .1,472 1,359 8.3 

American Girl Brands . . . . . . . . . . .440 436 0.9 

Headquarters 

Mattel/333 Continental Blvd., El Segundo, Calif. 90245-5012/Phone: 

(310) 252-2000. 


Corporate: Robert A. Eckert, chmn & CEO. 

American Girl Brands: 8400 Fairway Place, Middleton, Wis. 

53562-0998/Phone: (608) 836-4848. Ellen L. Brothers, pres- 

American Girl Brands. 

No agency. 

Fisher-Price Brands U.S.: 636 E. Girard Ave., East Aurora, N.Y. 

14052/Phone: (716) 687-3000. David Allmark, gm-Fisher Price 

Friends; Kevin Curran, gm-Fisher Price Infant & Pre-school.



DraftFCB, New York. Jan Weinstein, sr VP & grp media dir; 

Kim Corrigan, exec VP & ww acct dir. — Sesame Workshop 

(TMX Elmo), Nickelodeon (Blues Clues, SpongeBob, Drake & 

Josh, Jimmy Neutron, Backyardigans), Disney, Winnie the Pooh. 

Mattel Brands, U.S.: 333 Continental Blvd., El Segundo, Calif. 

90245-5012/Phone: (310) 252-2000. Neil Friedman, pres; Chuck 

Scothon, gm & sr VP-Girls; Tim Kilpin, gm & sr VP-Boys. 

Ogilvy & Mather Worldwide, Culver City, Calif. Heather 

MacPhearson, mg dir L.A.; Denise Halloran, sr ptnr & exec grp 

dir L.A.. — Barbie, girls’ activity toys, large dolls, plush, small 

dolls. 

Y&R, Irvine, Calif. Susan Chittum, brand team leader. — electric 

racing, games & puzzles, Harry Potter, Hot Wheels, male 

action, Matchbox, Tyco radio control, Uno, My Scene, Batman, 

Superman, Yu-Gi-Oh, Max Steel, Scene-It?, Pictionary, Scrabble 

International. 

Mediaedge:cia, New York. Rino Scanzoni, chmn; Lee Doyle, 

CEO, N. Amer. div — media buying, nat’l adult TV, Mattel. 

MediaVest USA, Los Angeles. Tom Szczepanski, mg dir- 

MediaVest Los Angeles. — media plng, Mattel. 

MindShare Worldwide, New York. Jason Maltby bdcast, pres & 

co-exec dir-natl bdcast. — media buying, natl youth TV. 

16 McDonald’s Corp. 



Magazine . . . . . . . . . . . . . . . . . .$37,868 $61,534 -38.5 


B2B magazines . . . . . . . . . . . . . . . . .147 314 -53.1 



Newspaper . . . . . . . . . . . . . . . . . . .2,768 2,626 5.4 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .757 396 91.2 

Network TV . . . . . . . . . . . . . . . .252,136 226,681 11.2 

Spot TV . . . . . . . . . . . . . . . . . . .150,581 136,030 10.7 

Syndicated TV . . . . . . . . . . . . . . .37,388 41,069 -9.0 



Network radio . . . . . . . . . . . . . . . .7,964 5,209 52.9 


Local radio . . . . . . . . . . . . . . . . . .66,955 66,624 0.5 

Outdoor . . . . . . . . . . . . . . . . . . . .48,735 50,140 -2.8 

Internet . . . . . . . . . . . . . . . . . . . .13,917 12,436 11.9 



Total . . . . . . . . . . . . . . . . . .1,748,345 1,656,821 5.5 


McDonald’s . . . . . . . . . . . . . . . .776,403 742,529 4.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$21,586 $19,832 8.8 

Earnings . . . . . . . . . . . . . . . . . . . . .3,544 2,602 36.2 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .7,464 6,955 7.3 

U.S. operating income . . . . . . . . .2,657 2,442 8.8 


U.S. systemwide sales . . . . . . . .27,100 25,643 5.7 

Headquarters 

McDonald’s Corp./2111 McDonald’s Dr., Oak Brook, Ill. 

60523/Phone: (630) 623-3000. 

Notes 

McDonald’s U.S. advertising total is based on systemwide U.S. 

sales from both corporate and franchise operations of $27.1 billion 

in 2006 and $25.6 billion in 2005, figures reported by Technomic. 

Sales and profits shown in the accompanying box are just corporate 

and largely represent results from corporate-owned restaurants 

and fees from franchise operations. 

The company operates McDonald’s and Boston Market and has a 

minority stake in U.K.-based Pret A Manger. McDonald’s in 2006 

disposed of its investment in Chipotle Mexican Grill through 

public stock offerings and a tax-free exchange for McDonald’s 

common stock. 


Corporate: Andrew McKenna, chmn; Jim Skinner, CEO; Mary 

Dillon, sr VP & chief mktg officer; Dean Barrett, sr VP-alliances; 

Eric Leininger, sr VP-insights; Cathy Nemeth, VP-family bus; J. 

Joan Jervoe, VP-global mktg. 

DDB Worldwide Communications Group, Chicago. Don 

Hoffman, global acct dir. — creative svcs, GCM, women & family 

brands. 

Leo Burnett Worldwide, Chicago. Bob Raidt, exec VP & acct 

dir. — youth mktg, roster agency. 

OMD Worldwide, Chicago. Kate Stephenson, acct dir global. — 

strategy, digital & print buying. 

Boston Market: 14103 Denver West Pkwy., Golden, Colo. 80401- 

4086/Phone: (303) 278-9500. Michael D. Andres, pres & CEO; 

Keith Robinson, sr VP-brand devel. 

Cameron Christoper Thomas Advertising, Dever, Colo. Pattie 

Welch, acct supervisor. — TV, print, and non-traditional. 

McDonald’s U.S.A: 1 Kroc Dr, Oak Brook, Ill. 60523/Phone: (630) 

623-3000. Bill Lamar, sr VP & chief mktg officer, U.S.; Neil 

Golden, VP-mktg, U.S.; Karen Wells, VP-strategic innovation, 

U.S.; Marlena Peleo-Lazar, VP & chief creative officer, U.S.; Peter 

Sterling, VP-mktg & media svcs, US; Dan Ryan, VP-mktg,U.S.; 

Wendy Cook, VP-menu futures & design, U.S.; Wade Thomas, 

VP -menu innovation, U.S.; Steve Levigne, VP-cons & bus 

insights, U.S.; Tony Suarez, VP-ethnic mktg, U.S. 

DDB Worldwide Communications Group, Chicago. Dick 

Rogers, pres-DDB, N. Amer; Don Hoffman, exec VP & global 

acct dir. — GCM women & family brand. 

OMD Worldwide, New York. Paul Davey, acct dir-global. — 

media svcs, broadcast buying. 

Admerasia, New York. Hsin-Ling Chuang, Comms dir; Sidney 

T. Yee, chief client officer. — Asian media, McDonald’s.



Arc Worldwide, Chicago. Jenny Cacioppo, exec VP & client 

solutions ptnr; Jim Carlton, exec VP-creative. — Retail mkg, 

promo mkg, & interactive/digital mkg. 

Arnold Worldwide, Boston. Tom Lawson, mg ptnr; Jerrie Van 

Gelder, exec VP & grp acct dir. — regional adv & mktg, various 

regional markets. 


CEO; James Patterson, VP & acct dir. — African-American adv. 

Creata Promotions, Oak Brook, Ill. Sandy Silver, pres; Mark 

Landolt, exec VP. — sls promo. 

Del Rivero Messianu DDB, Coral Gables, Fla. Eduardo Del 

Rivero, pres; Luis-Miguel Messianu, exec creative dir. — Hispanic 

adv. 

GMR Marketing. Steve Jarvis, exec VP-comms. — comms. 

IW Group, San Francisco. Bill Imada, CEO; Irene Chung, VP 

acct svcs. — Asian-American adv. 

Leo Burnett Worldwide, Chicago. Bob Raidt, exec VP & ww 

dir. — youth mktg. 

Marketing Store, Lombard, Ill. Dean Govostis, exec VP. — sls 

promo, ethnic promo. 

Moroch Partners, Dallas. Tom Moroch, CEO; Rob Boswell, pres. 

Tribal DDB, New York. Paul Gunning, pres-Tribal East. — interactive 

mktg. 

38 Merck & Co. 



Magazine . . . . . . . . . . . . . . . . .$124,812 $73,801 69.1 


B2B magazines . . . . . . . . . . . . . . . . .206 146 40.8 


Newspaper . . . . . . . . . . . . . . . . . .28,965 7,966 263.6 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .661 411 60.8 

Network TV . . . . . . . . . . . . . . . .207,653 108,366 91.6 

Spot TV . . . . . . . . . . . . . . . . . . . . .8,017 2,736 193.0 

Syndicated TV . . . . . . . . . . . . . . .39,508 16,679 136.9 



Network radio . . . . . . . . . . . . . . . . . . . .2 4,749 NA 

National spot radio . . . . . . . . . . . .2,476 80 NA 

Local radio . . . . . . . . . . . . . . . . . . .2,290 6 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .10 22 -53.9 

Internet . . . . . . . . . . . . . . . . . . . .17,911 7,585 136.1 



Total . . . . . . . . . . . . . . . . . .1,024,220 538,558 90.2 


Merck . . . . . . . . . . . . . . . . . . . . .172,144 61,468 180.1 

Singulair . . . . . . . . . . . . . . . . . . .113,209 105,054 7.8 

Zetia . . . . . . . . . . . . . . . . . . . . . . .93,638 58 NA 

Fosamax . . . . . . . . . . . . . . . . . . . .64,451 45,453 41.8 

Gardasil . . . . . . . . . . . . . . . . . . . .42,740 0 NA 





Sales . . . . . . . . . . . . . . . . . . . . . .$22,636 $22,012 2.8 

Earnings . . . . . . . . . . . . . . . . . . . . .4,434 4,631 -4.3 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .13,808 12,767 8.2 


Pharmaceutical . . . . . . . . . . . . . .20,375 20,679 -1.5 

Vaccines . . . . . . . . . . . . . . . . . . . . .1,706 984 73.4 

Other revenues . . . . . . . . . . . . . . . .394 187 110.7 

Other segment . . . . . . . . . . . . . . . . .162 161 0.6 

Headquarters 

Merck & Co./1 Merck Dr., P.O. Box 100, Whitehouse Station, N.J. 

08889-0100/Phone: (908) 423-1000. 

Notes 

Not included in Merck ad totals in this report is advertising for 

Vytorin cholesterol drug, a joint venture with Schering-Plough. 

Vytorin received $132.4 million in measured media spending in 

2006 vs. $155.3 million in 2005. 


Corporate: Rickard T. Clark, pres & CEO; Wendy L. Yarno, chief 

mktg officer. 

ID Media, New York. Faith Slan, VP & acct dir. — Fosamax, 

Gardasil, Januvia, Singulair, Vytorin, Zetia, Merck. 

Initiative, New York. David Ernst, exec VP & dir-futures & tech; 

Tim Spengler, chief activation officer. — Media buying & rsch, 

HPV, Fosomax, Singulair. 

U.S. Human Health: P.O. Box 4, West Point, Pa. 19486/Phone: 

(215) 652-5000. Adam H. Schechter, pres-US Human Health. 

CommonHealth, Parsippany and Morristown, N.J. Matt 

Giegerich, pres & CEO; Meg Columbia-Walsh, mg ptnr; John 

Nosta, pres-Noesis; Rich Levy, pres-Ferguson. — Emend PONV, 

Janumet, Januvia, Oncology franchise, Propecia, Zolinza. 

DDB Worldwide Communications Group, New York. Peter 

Hempel, pres-DDB NY. — Arcoxia (DTC), Singular (DTC), Vioxx 

(DTC). 

DraftFCB HealthCare, New York. Joe Jackson, grp mgmt dir. — 

Media, Cozaar/Hyzaar, Fosamax (DTC & healthcare professional), 

Janumet, Propecia, All Merck brands. 

Hal Lewis Group, Philadelphia. David Winigrad, pres; James 

Boland, chief operating officer. — Cosopt, Opthalmics, Trusopt. 


Singulair. 

Initiative, New York. Larry Orell, exec VP & gm. — Media buying 

& rsch, HPV, Fosamax, Singulair, Vytorin, Zedia. 

Ogilvy & Mather Worldwide, New York. Mike Guarini, exec 

grp dir. — Zocor (DTC & direct mktg). 

Prime Access, New York. Howard Buford, pres & CEO; Mark 

Wilson, VP-grp acct dir; Lorraine McNeill-Popper, exec creative 

dir; Sharman Davis, media dir. — Maxalt, Vytorin, Merck e-business, 

Zocor (African-American adv), gay & lesbian media buying. 

Vaccine Division: 770 Sumneytown Pike, West Point, Pa. 

19486/Phone: (215) 652- 5000. Adel A.F. Mahmoud, M.D., PhD, 

chief medical advisor; Margaret G. McGlynn, pres.



Prime Access, New York. Howard Buford, pres & CEO; Mark 

Wilson, VO & grp acct dir; Lorraine McNeill-Popper, exec creative 

dir. — ethnic. 

45 Microsoft Corp. 



Magazine . . . . . . . . . . . . . . . . .$118,184 $112,837 4.7 

Sunday magazine . . . . . . . . . . . . . . . .58 1,634 -96.5 

B2B magazines . . . . . . . . . . . . . .67,438 80,237 -16.0 



Newspaper . . . . . . . . . . . . . . . . . . .8,447 6,148 37.4 



Network TV . . . . . . . . . . . . . . . . .68,819 41,303 66.6 

Spot TV . . . . . . . . . . . . . . . . . . . . .6,593 15,405 -57.2 

Syndicated TV . . . . . . . . . . . . . . . . . . . .6 879 -99.3 



Network radio . . . . . . . . . . . . . . . .3,108 3,736 -16.8 


Local radio . . . . . . . . . . . . . . . . . . .5,003 7,681 -34.9 

Outdoor . . . . . . . . . . . . . . . . . . . .17,037 3,909 335.9 

Internet . . . . . . . . . . . . . . . . . . . .81,640 102,975 -20.7 



Total . . . . . . . . . . . . . . . . . . . .912,206 839,861 8.6 


Microsoft . . . . . . . . . . . . . . . . . .376,006 357,194 5.3 

Xbox . . . . . . . . . . . . . . . . . . . . . . .41,124 31,392 31.0 

MSN . . . . . . . . . . . . . . . . . . . . . . . .20,032 68,670 -70.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$44,282 $39,788 11.3 

Earnings . . . . . . . . . . . . . . . . . . . .12,599 12,254 2.8 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .29,730 26,949 10.3 

Income before taxes . . . . . . . . .18,262 16,628 9.8 


Client . . . . . . . . . . . . . . . . . . . . . .13,001 11,972 8.6 

Information Worker . . . . . . . . . .12,380 11,702 5.8 

Server and Tools . . . . . . . . . . . . .10,542 9,197 14.6 

Home and Entertainment . . . . . .4,292 3,110 38.0 

MSN . . . . . . . . . . . . . . . . . . . . . . . . .2,488 2,486 0.1 

Microsoft Business Solutions . . . . .906 776 16.8 

Mobile and Embedded Devices . . .365 259 40.9 

Headquarters 

Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052- 

6399/Phone: (425) 882-8080. 

Notes 

Microsoft in May 2007 agreed to buy digital agency and ad services 

firm aQuantive (Avenue A/Razorfish) for $6 billion, its 

largest-ever acquisition. 


Corporate: William H. Gates, III, chmn & chief software architect; 

Steve A. Ballmer, CEO; Mich Mathews, sr VP, central mktg 

grp; Michael Delman, corp VP, global mktg comms grp; Steve 

Petitpas, gm-global adv gp; Jeff Bell, VP-global mktg-interactive 

entertainment bus. 

McCann Worldgroup, San Francisco. Matt Ross, global chief 

exec-Microsoft brands; Nils Peyron, exec VP & global brand dir; 

John McNeil, exec VP & exec creative dir; Rob Bagot, exec VP & 

exec creative dir-MRM ptnrs; Patricia Berns, exec VP & ww acct 

dir-MRM; Wing Pepper, exec VP & ww acct dir-MRM. — 

Microsoft Software, MSN Internet Services, Xbox. 

Y&R, New York. David Sable, mg ptnr. — Mobility & embedded 

devices, MSN Server & Tools, Xbox. 

Universal McCann Worldwide, New York & San Francisco. 

Steve Soldano, exec VP & global mg ptnr. — media svcs, 

Windows Client, Office, Corporate, Server & Tools, HED/HRD, 

MSN. 

GMR Marketing, New Berlin, Wis. Rick Arnstein, exec VP. — 

mktg svcs. 

VML, Seattle. Renae Gottschall, acct dir. — interactive mktg, 

STB, MSN, Xbox, MCB, HED, Wndows Live, Microsoft.com. 

93 Molson Coors Brewing Co. 



Magazine . . . . . . . . . . . . . . . . . . .$8,763 $9,991 -12.3 

B2B magazines . . . . . . . . . . . . . . . . .269 231 16.4 



Newspaper . . . . . . . . . . . . . . . . . . . .483 1,435 -66.3 


Network TV . . . . . . . . . . . . . . . . .81,633 90,317 -9.6 

Spot TV . . . . . . . . . . . . . . . . . . . .11,455 7,277 57.4 

Syndicated TV . . . . . . . . . . . . . . . . . .NA 3,380 NA 





Local radio . . . . . . . . . . . . . . . . . .11,845 16,910 -30.0 

Outdoor . . . . . . . . . . . . . . . . . . . .23,627 21,007 12.5 

Internet . . . . . . . . . . . . . . . . . . . . . .6,526 2,292 184.7 



Total . . . . . . . . . . . . . . . . . . . .369,458 400,897 -7.8 


Coors . . . . . . . . . . . . . . . . . . . . .160,337 170,856 -6.2 

Molson . . . . . . . . . . . . . . . . . . . . .13,927 16,498 -15.6 



Sales . . . . . . . . . . . . . . . . . . . . . . .$5,845 $5,507 6.1 

Earnings . . . . . . . . . . . . . . . . . . . . . . .361 135 167.5 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .2,612 2,468 5.9 


Beer . . . . . . . . . . . . . . . . . . . . . . . . .5,845 5,507 6.1



Headquarters 

Molson Coors Brewing Co./1555 Notre Dame St. East, Montreal, 

Quebec,, Canada H2L 2R5/Phone: (514) 521-1786. 


Molson Coors Brewing Co./1225 17th St., Denver, Colo. 

80202/Phone: (303) 279-6565. 

Notes 

Molson Coors Brewing Co. is the result of a $3.4 billion merger 

in early 2005 of Coors Brewing Co. and Molson of Canada. The 

company has co-headquarters in Montreal and Denver. 


Corporate: Eric H. Molson, chmn; Peter H. Coors, vice chmn; W. 

Leo Kiely III, pres & CEO; Kevin Boyce, pres & CEO-Molson 

Canada; Ralph Hargrow, global chief people officer; Cathy 

Noonan, global chief synergies officer; Frits van Paasschen, pres 

& CEO-Coors Brewing Co; Dave Perkins, global chief commercial 

officer; Peter Swinburn, pres & CEO-Coors Brewers Limited; 

Gregory L. Wade, global chief supply chain officer; Samuel 

Walker, global chief legal officer; Timothy V. Wolf, global cfo. 

Coors Brewing Co.: 311 Tenth St., Denver, Colo. 80401/Phone: (303) 

279-6565. Frits van Paasschen, pres & CEO-Coors Brewing Co.; 

Andrew England, chief mktg officer; Jim Sabia, VP-mktg; Lee 

Dolan, VP-mktg. 

DraftFCB, Chicago. Marty Stock, exec VP & grp mgmt dir. — 

Coors Banquet, Coors Light, Keystone, Killians. 

BrainStorm Group, Toronto. Cora Brady, acct dir. — Molson 

Canadian. 


natl TV media buying, Coors. 

Integer Group, Denver. Scott Richards, exec VP. — media svcs, 

Coors. 

Avenue A/Razorfish, Portland, Ore. Colin Kinsella, pres-west 

region; Jennifer Bracken, gm. — interactive media svcs, Aspen 

Edge. 

Bromley Communications, San Antonio. Ernest Bromley, CEO; 

Cat Lopez, VP & chief creative officer. — Hispanic adv, Coors, 

Coors Light. 

Carol H. Williams Advertising, Oakland, Calif. Stacey Manley, 

acct exec. — African-American adv. 

25 Nestle 



Magazine . . . . . . . . . . . . . . . . .$138,673 $113,833 21.8 


B2B magazines . . . . . . . . . . . . . . .1,877 1,739 8.0 



Newspaper . . . . . . . . . . . . . . . . . . .3,382 2,691 25.7 



FSI . . . . . . . . . . . . . . . . . . . . . . . . .49,850 46,112 8.1 

Network TV . . . . . . . . . . . . . . . .154,427 162,376 -4.9 

Spot TV . . . . . . . . . . . . . . . . . . . .22,391 10,668 109.9 

Syndicated TV . . . . . . . . . . . . . . .53,341 60,535 -11.9 




Network radio . . . . . . . . . . . . . . . .6,548 10,723 -38.9 


Local radio . . . . . . . . . . . . . . . . . .20,872 19,359 7.8 

Outdoor . . . . . . . . . . . . . . . . . . . . .2,513 763 229.2 

Internet . . . . . . . . . . . . . . . . . . . .20,863 51,545 -59.5 



Total . . . . . . . . . . . . . . . . . .1,314,975 1,270,921 3.5 


Purina . . . . . . . . . . . . . . . . . . . . .108,555 123,120 -11.8 

Nestle . . . . . . . . . . . . . . . . . . . . . .85,192 84,555 0.8 

Stouffer’s . . . . . . . . . . . . . . . . . . .46,751 37,540 24.5 

Lean Cuisine . . . . . . . . . . . . . . . .36,707 27,920 31.5 

Hot Pockets . . . . . . . . . . . . . . . . .30,273 21,815 38.8 

Edy’s . . . . . . . . . . . . . . . . . . . . . . .29,552 34,201 -13.6 

Fancy Feast . . . . . . . . . . . . . . . . .26,779 20,993 27.6 

Friskies . . . . . . . . . . . . . . . . . . . . .21,264 20,335 4.6 

Coffee-Mate . . . . . . . . . . . . . . . . .17,347 24,525 -29.3 

Juicy Juice . . . . . . . . . . . . . . . . .17,146 18,203 -5.8 

Tidy Cat . . . . . . . . . . . . . . . . . . . .15,803 12,378 27.7 

Buitoni . . . . . . . . . . . . . . . . . . . . .14,658 2,775 428.2 

Carnation . . . . . . . . . . . . . . . . . . .13,361 8,826 51.4 

Butterfinger . . . . . . . . . . . . . . . . .12,012 13,716 -12.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$78,327 $72,843 7.5 

Earnings . . . . . . . . . . . . . . . . . . . . .7,317 6,460 13.3 


Sales . . . . . . . . . . . . . . . . . . . . . . .24,889 23,149 7.5 

EBIT . . . . . . . . . . . . . . . . . . . . . . . . .3,935 3,489 12.8 


Beverages . . . . . . . . . . . . . . . . . .20,590 19,061 8.0 

Milk prods, nutr & ice cream . .20,233 18,576 8.9 

Prepared dishes & cooking aids . .14,029 13,330 5.2 

Petcare . . . . . . . . . . . . . . . . . . . . . .9,085 8,450 7.5 

Choc, confection & biscuits . . . . . .9,068 8,629 5.1 

Pharmaceutical products . . . . . .5,320 4,766 11.6 

Headquarters 

Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21- 

924-2111. 


Nestle U.S.A./800 N. Brand Blvd., Glendale, Calif. 91203/Phone: 

(818) 549-6000. 

Notes 

Nestle agreed to pay Novartis $5.5 billion for its Gerber unit in 

April 2007. A precursor to that acquisition was Nestle’s late 2006 

purchase of Novartis Medical Nutrition for $2.5 billion. Both fit 

Nestle’s strategy that focuses on health and wellness. 


Corporate: Peter Brabeck-Letmathe, chmn & CEO; Lars Olofsson, 

exec VP- strategic bus units & mktg.



ZenithOptimedia, New York, Los Angeles & Dallas. Susan 

Eberhardt, exec VP, comms plng. — media svcs. 

Alcon Laboratories: 6201 South Fwy., Fort Worth, Texas 

76134/Phone: (817) 293- 0450. Cary Rayment, chmn, pres & CEO. 

Corbett Accel Healthcare Group, Chicago. Bob DeBartolo, exec 

VP & exec dir-client svcs. — all pharmaceutical, surgical and cons 

prod brands. 

Dreyer’s Grand Ice Cream Holdings: 5929 College Ave., 

Oakland, Calif. 94618/Phone: (800) 888-3442. T. Gary Rogers, 

chmn & CEO; Tyler Johnston, exec VP-mktg. 

Goodby, Silverstein & Partners, San Francisco. Leslie Barrett, 

acct dir. — Dreyer’s Grand Ice Cream, Edy’s Grand Ice Cream, 

Haagen-Dazs. 

JWT, Chicago. Rosemarie Ryan, bus dir. — Dreyer’s ice cream 

novelty brands, Drumstick, Push Up, Skinny Cow, Dibs. 

Galderma: L.P 14501, Fort Worth, Texas 76177/Phone: (817) 961- 

5000. Anne Egger, VP-mktg. 

Sudler & Hennessey, New York. Cathy Midura, acct exec- 

Cetaphil; John Marchese, acct exec-Clobex. — Cetaphil, Clobex. 

Brand Pharm (A Publicis Healthcare Communications 

Company), New York. Marge Nelson-Perry, grp acct dir. — 

MetroGel, Triluma, Differin. 

Nestle Purina PetCare: Checkboard Square, St. Louis, Mo. 

63164/Phone: (314) 982-1000. W.P. McGinnis, CEO & pres; T.E. 

Block, pres-pet foods, N. Amer; S.L. Crimmins, VP-dog food & 

new prods; J.C. Vella, VP-cat food mktg; J.T. Quinn, VP-strategic 

plng, influential & treats; M.L. Crawford, VP-cons comms & 

insights; R. Watt, pres-golden prods & litter. 

Avrett Free Ginsberg, New York. Stu Grau, dir-strategic plng; 

Gabe Miller, dir-acct svcs; Molly Flynn, acct super; Willets 

Lapham, acct super; Scott Carlson, exec creative dir; Rory 

Braunstein, grp creative dir. — Cat Chow, Elegant Medley’s Cat 

Foods, Friskies, Fancy Feast, Kitten Chow. 

Berlin Cameron United, New York. Andy Berlin, chmn. — Tidy 

Cats. 

CheckMark Communications (In-house). J.K. Lucas, VP & gm. 

— Alpo dog food, Mighty Dog, ProPlan. 

Colle & McVoy, Minneapolis. John Jarvis, CEO & chief creative 

officer. — Purina Veterinary Diets, Breeder. 

Fallon Worldwide, Minneapolis. Patrick R. Fallon, chmn; Greg 

Brinker, acct dir. — Beneful, Dog Chow, ONE Dog, ONE Cat, 

Puppy Chow, Pro Plan. 

ZenithOptimedia, New York. Susan Eberhart, exec VP- comms 

plng. — media buying, media plng. 

Arc Worldwide, Chicago. Scott Clark, VP, acct dir. — interactive 

mktg. 

Manning Selvage & Lee, Los Angeles. Vickie Fite, mg dir. — pr, 

Purina Beneful. 

R/GA, New York. Gabe Weiss, acct dir. — interactive mktg, cons 

awareness adv, special projects & multichannel mktg. 

Nestle USA: 800 N. Brand Blvd., Glendale, Calif. 91203/Phone: 

(818) 549-6000. Brad Alford, chmn & CEO; Rob Case, pres- 

Beverage; Mike Mitchell, acting pres-Food Services N. Amer.; 

Dave Hubinger, pres-Confections & Snacks; Angelo Iantosca, pres 

& CEO-Prepared Foods; Frank Higgins, VP & gm-emerging markets; 

Scott Remy, sr VP-comms; Karen Crawford, dir-media adv 

& relationship mktg; Jackie Lilley, VP-promos & event mktg; 

Laurie MacDonald, VP-corp & brand affairs; Mary Beth Rymers, 

dir-market intelligence; Beth Thomas-Kim, dir-cons svcs. 

Dailey & Associates, Los Angeles. Tom Lehr, exec VP & mg dir. 

— Baby Ruth, Nestle Crunch products, Willy Wonka products. 

Euro RSCG Worldwide, New York. David Bartlem, grp acct dir. 

— Lean Cuisine. 

GMR Marketing, New Berlin, Wis. Dave Rosenberg, exec VP. — 

PowerBar, Baby Ruth. 

JWT, Chicago. Rosemarie Ryan, bus dir. — Butterfinger brands, 

Carnation Condensed & Evaporated Milks, Stouffer’s Red Box 

Single Serve, Stouffer’s Red Box Multiserve. 

McCann Erickson Worldwide, Los Angeles. Lisa Epstein, sr VP 

& grp mg dir. — Carnation Coffee-mate, Carnation Instant 

Breakfast, Nescafe Frothe, Good Start formulas, Nescafe, Taster’s 

Choice, Nesquik. 

Publicis, Dallas. Mike Knowles, VP, mgmt super; David Hayes, 

VP & mgmt super. — Buitoni pasta, Croissant Pockets, Hot 

Pockets, Juicy Juice, Lean Pockets, Nestle PowerBar. 

Publicis Dialog, New York. Mary Puls, mg dir. — cons promo, 

Coffee-Mate, Juicy Juice, Nescafe Taster’s Choice, Nesquik, 

Wonka, Multibran. 

Burrell Communications Group, Chicago. McGhee Williams 

Osse, co-CEO; Beverly Headon, acct dir. — media buying & 

promo, Coffee-Mate. 

Casanova Pendrill, Irvine, Calif. Dan Nance, pres & CEO. — 

media buying & Hispanic bdcast, Nesquik. 

Bromley Communications, Glendale, Calif. Jessica Pantanini, 

chief operating officer; Luisa M. Donis, gp acct dir. — Hispanic 

adv, Abuelita, Nes-Café Clasico Maggi, Coffee-Mate, La Lechera, 

Libby’s, Milo, NAN Infant Formula, Nestle Crunch, Wonka. 

Moxie Interactive, New York. Shelley Bertsch, sr VP-client svcs. 

— online creative & media scvs, Nestle. 

Manning Selvage & Lee, New York. Vickie Fite, mg dir. — pr, 

Nestle infant formulas. 

Nestle Waters North America: 777 W. Putnam Ave., 

Greenwich, Conn. 06830/Phone: (203) 531-4100. Kim Jeffery, pres 

& CEO; Robert Davino, VP-mktg. 

McCann Erickson Worldwide, New York. Richard Donohoe, sr 

VP & grp mg dir. — Arrowhead, Deer Park, Ozarka, Poland 

Spring, Zephyrhills. 

Ogilvy & Mather Worldwide, New York. Debi Fineman, acct 

exec. — Ice Mountain, Perrier, S. Pellegrino. 

ZenithOptimedia, New York. Susan Eberhart, exec VP - comms 

& plng. — Aqua Panna, Arrowhead, Contrex, Deer Park, Ice 

Mountain, Nestle Pure Life, NPL Splash, Ozarka, Perrier, Poland 

Springs, S. Pellegrino, Zephyrhills. 

Bromley Communications, San Antonio. Jane Finney, acct dir. 

— Hispanic adv, Arrowhead, Ozarka, Poland Springs, Zephyr 

Hills. 

Media Horizons, Norwalk, Conn. Jim Reynolds, sr VP mktg; 

James Kabakow, pres. — direct response media. 





26 News Corp. 



Magazine . . . . . . . . . . . . . . . . . .$48,672 $57,629 -15.5 


B2B magazines . . . . . . . . . . . . . .11,984 12,342 -2.9 



Newspaper . . . . . . . . . . . . . . . . .111,924 124,990 -10.5 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . .9,621 7,241 32.9 

Network TV . . . . . . . . . . . . . . . .187,642 215,661 -13.0 

Spot TV . . . . . . . . . . . . . . . . . . . .58,212 51,376 13.3 

Syndicated TV . . . . . . . . . . . . . . .21,557 19,470 10.7 



Network radio . . . . . . . . . . . . . . . .3,508 3,859 -9.1 


Local radio . . . . . . . . . . . . . . . . . .85,710 93,732 -8.6 

Outdoor . . . . . . . . . . . . . . . . . . . .20,337 18,849 7.9 

Internet . . . . . . . . . . . . . . . . . . . .55,686 48,005 16.0 



Total . . . . . . . . . . . . . . . . . .1,244,459 1,166,373 6.7 


20th Century Fox movies . . . .447,199 458,962 - 2.6 

Fox . . . . . . . . . . . . . . . . . . . . . . . .132,963 136,335 -2.5 

News Corp. video . . . . . . . . . . .108,594 122,162 -11.1 

Fox Searchlight movies . . . . . . .75,382 51,689 45.8 

FX . . . . . . . . . . . . . . . . . . . . . . . . .23,210 32,793 -29.2 

News Corp. TV stations . . . . . . .19,925 26,228 -24.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$25,327 $23,859 6.2 

Earnings . . . . . . . . . . . . . . . . . . . . .2,314 2,128 8.7 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .14,102 12,884 9.5 


Filmed Entertainment . . . . . . . . .6,199 5,919 4.7 

Television . . . . . . . . . . . . . . . . . . . .5,334 5,338 -0.1 

Newspapers . . . . . . . . . . . . . . . . . .4,095 4,083 0.3 

Cable network programming . . .3,358 2,688 24.9 

Direct Bdcast Cable Television . .2,542 2,313 9.9 

Other . . . . . . . . . . . . . . . . . . . . . . . .1,397 1,123 24.4 

Book publishing . . . . . . . . . . . . . .1,312 1,327 -1.1 

Magazines & inserts . . . . . . . . . . .1,090 1,068 2.1 

Headquarters 

News Corp./1211 Ave. of the Americas, 8th fl., New York, N.Y. 

10036/Phone: (212) 852-7000. 

Notes 

News Corp. May 1, 2007, announced an offer to buy Dow Jones for 

$60 a share or about $5 billion. The Bancroft family, Dow Jones’ 

controlling shareholders, initially rejected the overture. But on May 

31, 2007, the family said it was open to offers for Dow Jones. 

News Corp. in December 2006 struck an asset swap with Liberty 

Media Corp. Under this deal, Liberty will exchange its approximately 

16% stake in News Corp. for a package including News 

Corp.’s 38% interest in DirecTV Group; three regional sports networks 

(FSN Northwest, FSN Pittsburgh and FSN Rocky 

Mountain); and $588 million in cash. The deal was expected to 

be completed in second-half 2007. (News Corp. bought its 

DirecTV stake in December 2003.) 

The company, through Fox Interactive Media, in May 2007 bought 

photo site Photobucket and online video venture Flektor. Fox 

Interactive Media’s flagship holding was Myspace, a social networking 

site that News Corp. bought in July 2005 for $580 million. 

News Corp is the largest shareholder in Gemstar-TV Guide 

International, which provides interactive programming guides and 

publishes TV Guide magazine. 


Corporate: K. Rupert Murdoch, chmn & CEO; Peter Chernin, 

pres & chief operating officer; David DeVoe, sr exec VP & cfo; 

Lawrence A. Jacobs, sr exec VP & grp genl counsel; Anthea 

Disney, exec VP-content; Gary Ginsberg, exec VP-investor relations 

& corp comms; Leon Hertz, exec VP; Ian Moore, exec VP- 

HR; John Nallen, exec VP & deputy cfo; Martin Pompadur, exec 

VP; Michael Regan, exec VP-government affairs; Genie 

Gavenchak, sr VP, deputy genl counsel & chief compliance and 

ethics officer. 

Fox Broadcasting Co.: 10201 W. Pico Blvd., Los Angeles, Calif. 

90035/Phone: (310) 369-1000. Tony Vinciquerra, pres & CEO-Fox 

Network Grp.; Peter Liguori, pres-entertainment, Fox 

Broadcasting Co.; Ed Wilson, pres-Fox Television Network; John 

Nesvig, pres-adv sls & exec VP, Fox Television; Chris Carlisle, 

exec VP-mktg; Kaye Bentley, sr VP-natl media-affiliate & natl 

promo. 

No agency. — Fox Broadcasting Co., Fox television stations, Fox 

television studios, Twentheth Century Television. 

Fox Cable Networks Group: P.O. Box 900, Beverly Hills, Calif. 

90213/Phone: (310) 369-1000. Anthony J. Vinciquerra, pres & CEO, 

Fox Networks Group; Lou LaTorre, pres-adv & sls, Fox Cable 

Networks; Todd Schoen, sr VP-affiliate mktg; Bruce Lefkowitz, 

exec VP-adv sls, Fox Cable Entertainment; Guy Sousa, exec VPadv 

sls, Fox Cable Sports; John Landgraf, pres & gm-FX; 

Stephanie Gibbons, exec VP-mktg & promo-FX; Chuck Saftler, 

exec VP-prog-FX; Fox Sports Television Grp: David Hill, chmn 

& CEO; Bob Thompson, pres-Fox Natl Cable Sports & Fox 

Sports Intl; Randy Freer, pres-Fox Regional Cable Sports 

Networks; Erik Markgraf, exec VP-mktg-Fox Sports Mktg Grp; 

Fox College Sports: Bob Thompson, pres; Fox Soccer Channel: 

David Sternberg, exec VP & gm; Dermot McQuarrie, asst gm & 

sr VP-prog & prod; Raul de Quesada, sr VP-mktg & comms; 

Veronica Alvarez, dir-mktg & comms; FUEL TV: David 

Sternberg, exec VP & gm; C.J. Olivares, asst gm & sr VP; Jake 

Munsey, VP-mktg & OAP; National Geographic Channel: Steven 

Schiffman, acting gm; Kiera Hynninen, sr VP-mktg; Rich 

Goldfarb, sr VP-media sls; Brad Dancer, VP-rsch & On-Demand;



SPEED: Hunter Nickell, pres; Lila Everett, sr VP-mktg; Nancy 

MacDonald, mktg dir-branding & event plng; Fox Movie 

Channel: Adam Lewinsohn, VP-prog; Fox Reality: David Lyle, 

pres; Bob Boden, sr VP-prog; Edward Skolarus, VP-bus & opers; 

Lorey Zlotnick, sr VP-mktg & OAP; Fox Sports en Español: 

David Sternberg, exec VP & gm; Raul de Quesada, asst gm & sr 

VP mktg, comms, & creative svcs; Dermot McQuarrie, asst gm & 

sr VP prodn & prog; Tom Maney, sr VP adv sls. 

In-house. — FSN, Fox Reality, Fox Soccer Channel, Fox Sports 

en Español, FUEL TV, FX, National Geographic Channel, SPEED. 

Media Storm, S. Norwalk, Conn. Craig Woerz, mg ptnr. — 

media buying, FX, Speed. 

MPG, Miami & New York. Lisa Torres, sr VP & grp acct dir- 

MPG diversity & Fox Sports en Español; Christopher O’Connor, 

sr VP & grp acct dir-Fox Soccer Channel. — media buying, Fox 

Sports En Español, Fox Soccer Channel. 

Union, New York. Nelson Martinez, ptnr. — creative & strategic, 

National Geographic Channel. 

H&M Communications, Los Angeles. Etienne Hernandez- 

Medina, pres. — PR, Fox Soccer Channel, Fox Sports En Español. 

Fox Filmed Entertainment: 10201 W. Pico Blvd., Los Angeles, 

Calif. 90035/Phone: (310) 369-1000. Jim Gianopolous, chmn & 

CEO; Tom Rothman, chmn & CEO; Robert Harper, vice chmn- 

Twentieth Century Fox & exec VP-Fox Filmed Entertainment; 

Hutch Parker, pres Twentieth Century Fox; Elizabeth Gabler, 

pres-Fox 2000 Pictures; Chris Meledandri, pres-Animation; Peter 

Rice, pres-Fox Searchlight & Fox Atomic; Bruce Snyder, presdomestic 

distribution; Pamela Levine, co-pres-domestic distribution 

theatrical mktg; Tony Sella, co-pres-domestic distribution 

theatrical mktg; Cheryl Idell, exec VP-media & mktg plng. 

MindShare Worldwide, New York. Alison Kmetko, ptnr & 

strategic plng dir. — Twentieth Century Fox, Twentieth Century 

Fox Animation, Twentieth Century Fox Television, Fox 2000 

Pictures, Fox Searchlight Pictures. 

Moxie Interactive, New York. Shelley Bertsch, sr VP-client svcs 

— digital, 20th Century Fox. 

Fox Interactive Media: 407 N Maple Dr, Beverly Hills, Calif. 

90210/Phone: (310) 969- 7000. Ross Levinson, pres-Fox Interactive 

Media; Joan Trimble, sr VP-adv sls; Heidi Browning, VP-strategic 

solutions; David Tokheim, VP-mktg solutions; Kelly Forese, VPadv 

opers. 

In-house. 

Fox News: 1211 Ave. of the Americas, New York, N.Y. 

10036/Phone: (212) 301- 3000. Roger Ailes, chmn & CEO; Paul 

Rittenberg, sr VP-adv sls; Roger Dormal, VP-natl sls dir; Michael 

Tammero, sr mgr-mktg. 

In-house. 

Fox Television Stations: 1999 S. Bundy Dr., Los Angeles, Calif. 

90025-5235/Phone: (310) 584-2000. Roger Ailes, chmn; Jack 

Abernethy, CEO; Dennis Swanson, pres-station opers; Leslie 

Lyndon, VP-adv & promo; Lori Terwell Asbury, VP-adv & 

promo. 

In-house. 

HarperCollins Publishers: 10 E. 53rd St., New York, N.Y. 

10022/Phone: (212) 207- 7000. Jane Friedman, pres & CEO; Glenn 

D’ Agnes, exec VP & chief operating officer. 

In-house. Debbie Mercer, dir-promo; Melissa Broder, dir-promo. 

— Co-op & Niche mktg. 

New York Post: 1211 Ave. of the Americas, New York, N.Y. 

10036/Phone: (212) 930- 8000. Paul Carlucci, publisher; Jennifer 

Jehn, sr. VP-mktg; Howard Adler, sr. VP-adv; Patrick Judge, grp 

VP- adv; Lisa Barnett, promo dir. 

In-house. 

Fontana Creative, Jersey City, N.J. Joe Fontana, pres & owner. 

— project work. 

News America Marketing: 1211 Ave. of the Americas, 5th fl., 

New York, N.Y. 10036/Phone: (212) 782-8000. Paul V. Carlucci, 

CEO; Chris Mixson, pres; Eugene Klein, chief operating officer; 

Martin Garafalo, exec VP-retail; Jesse Aversano, sr VP-mktg & bus 

mgmt. 

In-house. 

The Weekly Standard: 1150 17th St., NW, ste. 505, Washington, 

D.C. 20036/Phone: (202) 293-4900. Terry Eastland, pub; Peter 

Dunn, assoc pub; Amanda Belden, acct executive (paper & online); 

Nicholas Swezey, adv dir. 

No agency. 

60 Nike 



Magazine . . . . . . . . . . . . . . . . . .$67,571 $62,256 8.5 


B2B magazines . . . . . . . . . . . . . . . . .238 184 29.5 



Newspaper . . . . . . . . . . . . . . . . . . .1,016 1,164 -12.7 



Network TV . . . . . . . . . . . . . . . . .70,861 64,865 9.2 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .487 847 -42.4 

Syndicated TV . . . . . . . . . . . . . . . .1,611 1,674 -3.8 


Spanish-language TV . . . . . . . . . .7,413 15 NA 


Local radio . . . . . . . . . . . . . . . . . . .1,233 799 54.3 

Outdoor . . . . . . . . . . . . . . . . . . . . .2,038 3,959 -48.5 

Internet . . . . . . . . . . . . . . . . . . . .10,972 2,982 268.0 



Total . . . . . . . . . . . . . . . . . . . .678,386 608,582 11.5 


Nike . . . . . . . . . . . . . . . . . . . . . . .184,817 165,453 11.7 

Converse . . . . . . . . . . . . . . . . . . .18,621 17,620 5.7 

Cole-Haan . . . . . . . . . . . . . . . . . .15,510 15,839 -2.1 







Sales . . . . . . . . . . . . . . . . . . . . . .$14,955 $13,740 8.8 

Earnings . . . . . . . . . . . . . . . . . . . . .1,392 1,212 14.9 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .7,019 6,285 11.7 


Footwear . . . . . . . . . . . . . . . . . . . .7,965 7,300 9.1 

Apparel . . . . . . . . . . . . . . . . . . . . . .4,168 3,879 7.5 

Other brands . . . . . . . . . . . . . . . . .1,947 1,736 12.2 

Equipment . . . . . . . . . . . . . . . . . . . . .873 825 5.8 

Headquarters 

Nike/1 Bowerman Dr., Beaverton, Ore. 97005-6403/Phone: (503) 

671-6453. 

Notes 

William Perez was bumped from the president-CEO post in 

January 2006 and replaced by company veteran Mark Parker 

when Mr. Perez and Chairman Phil Knight could not agree on 

marketing strategies at the company. Mr. Perez joined Wm. 

Wrigley Jr. Co. as president-CEO in October 2006. 


Corporate: Philip H. Knight, chmn; Mark Parker, CEO; Charlie 

Denson, pres-Nike brand; Gary M. DeStefano, VP-global opers; 

Trevor Edwards, VP-global brand & category mgmt; Joaquin 

Hidalgo, VP-global mktg & soccer, U.S.; Adam Roth, dir-adv, 

U.S.; Kerri Hoyt Pack, media dir, U.S.; Craig Cheek, VP & gm, 

U.S. region; Kristin Bannister, digital brand dir, U.S.; Stefan 

Olander, global dir-brand comms. 

Wieden & Kennedy, Portland, Ore. Spence Kramer, global acct 

dir; Thomas Harvey, U.S. acct dir. — Nike NY, Jordan. 


officer; Jeff Hicks, CEO; Heather Faunce, VP & acct dir. 

Avenue A/Razorfish, Seattle. Rebecca Dale, acct dir. — interactive 

mktg. 

R/GA, New York. Sean Lyons, grp dir. — interactive mktg, interactive, 

multichannel & multicultural mktg, e-commerce devel, 

Nike Global, Nike Gridiron (U.S. Football), Nike Basketball, Nike 

Goddess, Nike Lab, Nike Running. 

Cole Haan: 1 Cole Haan Dr., Yarmouth, Maine 04096/Phone: 

(207) 846-2500. James Seuss, CEO; Gordon Thompson III, VP & 

creative dir; Lori Wagner, chief mktg officer. 

In-house. Joe Andrews, media dir; Adrian Zan Chettin, sr media 

plnr & cons rcsh analyst; Carrie Hunt, art dir. — Cole Haan. 

Converse: 1 High St., N. Andover, Mass. 01845-2601/Phone: (978) 

983-3300. Marsden S. Cason, chmn; Jack A. Boys, CEO; David M. 

Maddocks, chief mktg officer; Greg Galbraith, adv dir; Scott 

Nelson, adv mgr. 

Agencies assigned on a project basis. — Converse. 

Exeter Brands Group: 1350 Broadway, Ste. 300, New York, N.Y. 

10018/Phone: (212)457-3073. Clare Hamill, pres & CEO; Dan 

Pincus, mgr-mktg; David O’Donnell, dir-creative. 

In-house. — Starter, Team Starter, Shaq/Dunkman, Asphalt 

Legend. 

Hurley International: 1945-G Placentia Ave., Costa Mesa, Calif. 

92627/Phone: (949) 548-9376. Robert Hurley, CEO; Paul Gomez, sr 

VP global mktg; Kevin Meehan, VP-mktg; Joseph Whitmarsh, creative-dir. 

No agency. 

Nike Bauer Hockey: 150 Ocean Rd., Greenland, N.H. 

03840/Phone: (603) 430- 2111. Mark Duggan, pres & CEO; Chris 

Lindner, VP-mktg. 

Olson & Co., Minneapolis. Laura Terry, acct dir; Kevin 

DiLorenzo, pres; Brien Grant, VP & creative dir. — Bauer brand. 

23 Nissan Motor Co. 



Magazine . . . . . . . . . . . . . . . . .$182,225 $222,360 -18.0 


B2B magazines . . . . . . . . . . . . . . . . .797 1,599 -50.1 



Newspaper . . . . . . . . . . . . . . . . . .28,366 57,599 -50.8 



Network TV . . . . . . . . . . . . . . . .254,277 252,218 0.8 

Spot TV . . . . . . . . . . . . . . . . . . .288,011 311,362 -7.5 

Syndicated TV . . . . . . . . . . . . . . . . .159 6,447 -97.5 



Network radio . . . . . . . . . . . . . . . . . .NA 1,245 NA 


Local radio . . . . . . . . . . . . . . . . . .15,690 15,310 2.5 

Outdoor . . . . . . . . . . . . . . . . . . . .16,154 19,600 -17.6 

Internet . . . . . . . . . . . . . . . . . . . .28,574 6,929 312.4 



Total . . . . . . . . . . . . . . . . . .1,328,875 1,441,761 -7.8 


Nissan . . . . . . . . . . . . . . . . . . . . .740,523 813,522 -9.0 

Infiniti . . . . . . . . . . . . . . . . . . . . .202,979 210,128 -3.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$90,072 $85,071 5.9 

Earnings . . . . . . . . . . . . . . . . . . . . .3,965 4,674 -15.2 


Sales . . . . . . . . . . . . . . . . . . . . . . .39,153 38,251 2.4 


Automotive . . . . . . . . . . . . . . . . .88,190 80,127 10.1 

Financing . . . . . . . . . . . . . . . . . . . .5,977 4,944 20.9 

Headquarters 

Nissan Motor Co./17-1, Ginza 6-chome, Chuo-ku, Tokyo, Japan 

104-8023/Phone: 81-3-3543-5523. 


Nissan Motor Co./Nissan North America, 333 Commerce St., 

Nashville, Tenn. 32207/Phone: (615) 725- 1000.



Notes 

Nissan North America in summer 2006 moved U.S. headquarters 

from Gardena, Calif., to Tennessee, putting its offices close to its 

U.S. manufacturing operations. 


Corporate: Carlos Ghosn, pres & CEO; Norio Matsumura, exec 

VP-mktg; Jan Thompson, sr VP-global mktg; Nissan North 

America: Brad Bradshaw, sr VP-sls & mktg; Steve Kerho, dirmedia 

& interactive; Larry Dominique, VP-prod plng & strategy. 

Infiniti Division: 333 Commerce St., Nashville, Tenn. 37201/Phone: 

(615) 725-1000. Mark Igo, VP & gm; Mitch Davis, dir-mktg; Deb 

Thomas, sr mgr-media. 

TBWA Worldwide, Los Angeles. John McNeel, ww mg dir. — 

Infiniti vehicles. 

OMD Worldwide, Los Angeles. Jim Helberg, acct dir-Los 

Angeles. — media svcs, Infiniti. 

Nissan Division: 333 Commerce St., Nashville, Tenn. 

37201/Phone: (615) 725-1000. Bill Bosley, VP & gm; Mike Fischer, 

dir-mktg comms; Michelle Erwin, corp mgr-adv; Karen 

Gustafson, sr mgr- media; Melissa Adams, sr mgr-media & multicultural. 

TBWA Worldwide, Los Angeles. John McNeel, ww mg dir. — 

Nissan vehicles. 

OMD Worldwide, Los Angeles. Jim Helberg, acct dir- Los 

Angeles. — media svcs, Nissan. 

True Agency, Los Angeles. Valencia Gayles, pres. — African- 

American adv. 

Vidal Partnership, New York. Kathryn Whitlock, grp acct dir. 


36 Novartis 



Magazine . . . . . . . . . . . . . . . . . .$58,326 $78,975 -26.1 


B2B magazines . . . . . . . . . . . . . . .2,180 1,633 33.5 



Newspaper . . . . . . . . . . . . . . . . . . .2,490 1,618 53.9 


Spanish-language Newspaper . . . . . .1 NA NA 

FSI . . . . . . . . . . . . . . . . . . . . . . . . .17,139 15,174 12.9 

Network TV . . . . . . . . . . . . . . . .151,634 165,245 -8.2 

Spot TV . . . . . . . . . . . . . . . . . . . . .6,118 10,473 -41.6 

Syndicated TV . . . . . . . . . . . . . . .56,427 50,615 11.5 



Network radio . . . . . . . . . . . . . . . .2,657 2,746 -3.2 


Local radio . . . . . . . . . . . . . . . . . . .7,788 4,238 83.8 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .287 19 NA 

Internet . . . . . . . . . . . . . . . . . . . .27,283 25,525 6.9 



Total . . . . . . . . . . . . . . . . . .1,052,156 1,175,254 -10.5 


Lamisil . . . . . . . . . . . . . . . . . . . .121,307 143,043 -15.2 

Zelnorm . . . . . . . . . . . . . . . . . . . .85,182 62,445 36.4 

Excedrin . . . . . . . . . . . . . . . . . . . .57,613 50,990 13.0 

Gerber . . . . . . . . . . . . . . . . . . . . .45,147 80,767 -44.1 

Benefiber . . . . . . . . . . . . . . . . . . .21,230 20,794 2.1 

Theraflu . . . . . . . . . . . . . . . . . . . .20,664 18,332 12.7 

Triaminic . . . . . . . . . . . . . . . . . . .18,654 19,724 -5.4 

Novartis . . . . . . . . . . . . . . . . . . . .14,760 9,778 51.0 

O2 Optix . . . . . . . . . . . . . . . . . . . .14,436 26,971 -46.5 

Gas-X . . . . . . . . . . . . . . . . . . . . . . .12,608 6,237 102.1 

Maalox . . . . . . . . . . . . . . . . . . . . .11,426 11,714 -2.5 

Femara . . . . . . . . . . . . . . . . . . . . .11,159 26,595 -58.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$37,020 $32,212 14.9 

Earnings . . . . . . . . . . . . . . . . . . . . .7,202 6,141 17.3 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .14,998 12,587 19.2 



Consumer health . . . . . . . . . . . . .6,540 7,256 -9.9 

Sandoz . . . . . . . . . . . . . . . . . . . . . .5,959 3,694 61.3 

Vaccines and Diagnostics . . . . . . . .956 0 NA 

Headquarters 

Novartis/Lischstrasse 35, Basel, Switzerland CH 4002/Phone: 41-61- 

324-1111. 


Novartis/Novartis Corp., 608 Fifth Ave., New York, N.Y. 

10020/Phone: (212) 307-1122. 

Notes 

Novartis in April 2007 agreed to sell its Gerber unit to Nestle for 

$5.5 billion. This came after Nestle’s late 2006 purchase of Novartis 

Medical Nutrition for $2.5 billion. 

Novartis in third quarter 2005 paid $646 million for the U.S. and 

Canadian Consumer Medicines operations of Bristol-Myers 

Squibb, gaining Excedrin, Bufferin, Comtrex, Keri, 4-Way, 

Vagistat, No-Doz and Mineral Ice in the U.S. and Canada, 

although not on a worldwide basis. 


Corporate: Daniel Vasella, chmn & CEO. 

MindShare Worldwide, New York. Beth LeMessarurier, sr ptnr 

& strategic plng dir. — media svcs, Novartis. 

CIBA Vision Corp.: 11460 Johns Creek Pkwy., Duluth, Ga. 

30097/Phone: (770) 476- 3937. Michael Kehoe, CEO; Henna Inam, 

pres-Americas region; Julie Collins, dir-N. Amer. cons mktg. 

Saatchi & Saatchi, New York. Pat Jackson, exec VP & sr grp acct 

dir. — Dailies, Night & Day, 02Optix, all contact lens brands. 

Novartis Animal Health U.S.: 3200 Northline Ave., Ste. 300, 

Greensboro, N.C. 27408/Phone: (336) 387-1000. Robert W. Jones, 

CEO.



Colle & McVoy, Minneapolis. Christine Fruechte, pres. — 

Deramaxx dog Rx. 

Trone, High Point, N.C. Lee Trone, chmn & CEO. — Novartis. 

Morgan & Myers, Milwaukee. Gary Myers, pres & CEO. — 

Novartis. 

Novartis Consumer Health: 200 Kimball Dr., Parsippany, N.J. 

07054-0622/Phone: (973) 503-7760. Larry Allgaier, CEO; Marian 

McNamara, sr VP-OTC bus unit. 

Euro RSCG Life MetaMax, New York. Doug Burcin, pres. — 

Benefiber, Gas-X, Maalox, Ex-Lax, Tekturna. 

Euro RSCG Worldwide, New York. Larry Pollare, global brand 

dir. — Ex-lax, Gas X, Keri, Maalox, Nicotinell, Vagistat. 

LifeBrands(A Publicis Healthcare Communications Group 

Company), NewYork, N.Y. Jeff Halpern, dir-strategic plng. — 

healthcare adv, Oncology New Products. 

Manning Selvage & Lee, New York. Kelly Dencker, healthcare 

practice dir. — pr, Gas-X, Nicotinelli, Triaminic and corp PR support. 

Saatchi & Saatchi, New York. Patten Jackson, global equality dir. 

— Theraflu, Triaminic, Buckley’s, Excedrin, Lamisil, Lamisilk. 

Novartis Pharmaceuticals Corp.: 1 Health Plaza, East Hanover, 

N.J. 07936/Phone: (973) 778-8300. Alex Gorsky, CEO, Americas 

div; Nancy Lurker, chief mktg officer; Constance Mossop, exec 

dir-agency relations & opers. 

Cline Davis & Mann, New York. Lisa Steinhardt, VP & acct grp 

super. — Elidel, Tobi, Xolair and respiratory pipeline. 

CommonHealth, Parsippany, N.J. Matt Geigerich, pres & CEO; 

Davis Chaplan, mg ptnr; John Nosta, pres-Noesis. — Prevacid, 

transplant franchise, Visudyne. 

DDB Worldwide Communications Group, New York. Ellen 

Fields, grp acct dir. — Enablex, Tobi, Xolair. 

Deutsch, New York. Val Di Febo, pres. — Lamisil Tablets, 

Zelnorm, Diovan, Motrin, Tekturna, Prevacid, Lotrel, Famvir, BP 

Zone. 

Gotham, New York. Gunnar Wilmot, chmn & CEO. — 

Comtrex, Keri. 

Integrated Communications Corp., Parsippany, N.J. Steve 

Vivano, pres; Marcy Leger, exec VP & mgmt super. — Diovan, 

Famvir, Zelnorm, Lamisil, Lotrel, Rasilez, Starlix. 

McCann Erickson Worldwide, New York. Andrew Schirmer, 

exec VP-McCann Human Healthcare; Rodger Groves, sr VP & 

grp dir. — Aclasta, Aricept, Chantix, Viagra. 

McCann HumanCare, Parsippany, N.J. Charlie Buckwell, CEO; 

Joe Poggi, pres-echo Torre Lazur; Marci Piasecki, CEO-Torre 

Lazur McCann; Maureen Regan, CEO-Reagan Campbell Ward 

McCann. — Aricept, UK-451,061 (HIV), CP-690,550 (RA / 

Transplant), Lumiracoxib, Aclasta. 

Merkley & Partners, New York. Mandy Antoniacci, grp acct dir. 

— Femara. 

Regan Campbell Ward/McCann, New York. Maureen Regan, 

mg ptnr. — Aclasta, Reclast. 

Torre Lazur McCann, East Hanover, N.J. Joe Poggi, pres; Marci 

Piasecki, CEO. — Lumiracoxib, Tyzeka/Sebivo, Reclast. 


Benefiber, Gas-X, Maalox, Keri, Ex-Lax, Lamisil. 

Footsteps, New York. Deirdre Smalls, grp acct dir. — African- 

American adv, Novartis Pharmaceuticals. 

Novartis Vaccines and Diagnostics: 350 Massachusetts Ave, 

Cambridge, Mass. 02139/Phone: (510) 923-6500. Rajiv DeSilva, 

head, Americas div. 

Dorland Global Corp., Philadelphia. Rita Sweeney, pres & chief 

operating officer. 

99 Office Depot 



Magazine . . . . . . . . . . . . . . . . . . . . . .NA $154 NA 

B2B magazines . . . . . . . . . . . . . . . . . .44 153 -71.2 


Newspaper . . . . . . . . . . . . . . . . . .47,180 30,500 54.7 



Network TV . . . . . . . . . . . . . . . . .23,934 37,901 -36.9 

Spot TV . . . . . . . . . . . . . . . . . . . . .2,222 1,930 15.2 


Network radio . . . . . . . . . . . . . . . .6,539 336 NA 


Local radio . . . . . . . . . . . . . . . . . . .2,991 7,231 -58.6 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .7 NA NA 

Internet . . . . . . . . . . . . . . . . . . . .12,516 5,731 118.4 



Total . . . . . . . . . . . . . . . . . . . .342,721 314,422 9.0 


Office Depot . . . . . . . . . . . . . . .119,436 100,300 19.1 



Sales . . . . . . . . . . . . . . . . . . . . . .$15,011 $14,279 5.1 

Earnings . . . . . . . . . . . . . . . . . . . . . . .516 274 88.5 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .11,234 10,571 6.3 

Operating profit . . . . . . . . . . . . . . . .842 744 13.2 


N. Amer. retail . . . . . . . . . . . . . . . .6,789 6,510 4.3 

Business svcs group . . . . . . . . . . .4,577 4,301 6.4 


Headquarters 

Office Depot/2200 Old Germantown Rd., Delray Beach, Fla. 

33445/Phone: (561) 438-4800. 


Corporate: Steve Odland, chmn & CEO; Charles E. Brown, presintl; 

Patricia McKay, exec VP & cfo; David Fannin, exec VP & 

genl council. Chuck Rubin, pres-retail, N. Amer.; Cynthia 

Campbell, exec VP-bus solutions. 

Kaplan Thaler Group, New York. Robin Koval, pres. — Office 

Depot. 

Prometheus, New York. Matt Kasindorf, mg dir-east, 

Prometheus. — media svcs. 

Avenue A/Razorfish, San Francisco. Colin Kinsella, pres-west 

region. — interactive mktg.



27 J.C. Penney Co. 



Magazine . . . . . . . . . . . . . . . . . .$53,854 $49,662 8.4 


B2B magazines . . . . . . . . . . . . . . . . .253 232 8.7 


Newspaper . . . . . . . . . . . . . . . . .155,184 152,903 1.5 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . .1,529 1,367 11.9 

Network TV . . . . . . . . . . . . . . . .111,994 98,674 13.5 

Spot TV . . . . . . . . . . . . . . . . . . . . .1,408 154 815.1 

Syndicated TV . . . . . . . . . . . . . . . . . .99 6,546 -98.5 



Network radio . . . . . . . . . . . . . . .12,337 15,911 -22.5 


Local radio . . . . . . . . . . . . . . . . . . .8,563 8,162 4.9 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .98 140 -30.2 

Internet . . . . . . . . . . . . . . . . . . . .33,126 32,458 2.1 



Total . . . . . . . . . . . . . . . . . .1,162,263 1,084,901 7.1 


JCPenney . . . . . . . . . . . . . . . . . .462,510 422,719 9.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$19,903 $18,781 6.0 

Earnings . . . . . . . . . . . . . . . . . . . . .1,153 1,088 6.0 

Headquarters 

J.C. Penney Co./6501 Legacy Dr., Plano, Texas 75024-3698/Phone: 

(972) 431-1000. 


Corporate: Mike Ullman, chmn & CEO; Ken Hicks, chmn, pres 

& chief mktg officer-J.C. Penney stores, catalog & internet; Mike 

Boylson, exec VP & chief mktg officer; Leslie Palmer, VP & dircreative 

svcs; Todd Beurman, natl adv dir; Robin Thomas, natl 

media mgr; Merle Davidson, local market media dir; Merianne 

Roth, brand mktg & publicity dir; Manny Fernandez, mgr-multicultural 

& specialty mktg support; Joseph Abbati, graphic design 

& packaging dir. 

Dieste Harmel & Partners, Dallas. Yolanda Cassity, exec dir. — 

Hispanic adv, J.C. Penney. 

InterTrend Communications, Long Beach, Calif. Julia Huang, 

pres & CEO; Wade Guang, acct dir; Rita Cheng, sr acct super. — 

Asian-American adv, J.C. Penney. 

Saatchi & Saatchi, New York. Michael Zuna, exec VP & acct dir. 

OMD, Chicago. Scot Butler, acct dir; Ed Hughes, acct dir- 

Chicago. — media buying, media plng, broadcast & print, J.C. 

Penney. 



24 PepsiCo 



Magazine . . . . . . . . . . . . . . . . .$191,640 $188,627 1.6 


B2B magazines . . . . . . . . . . . . . . . . .962 1,233 -22.0 



Newspaper . . . . . . . . . . . . . . . . . . .4,769 10,801 -55.8 



FSI . . . . . . . . . . . . . . . . . . . . . . . . .20,462 21,205 -3.5 

Network TV . . . . . . . . . . . . . . . .354,462 443,633 -20.1 

Spot TV . . . . . . . . . . . . . . . . . . . .60,484 74,033 -18.3 

Syndicated TV . . . . . . . . . . . . . . .49,923 56,874 -12.2 



Network radio . . . . . . . . . . . . . . . .7,955 12,274 -35.2 


Local radio . . . . . . . . . . . . . . . . . .35,463 39,791 -10.9 

Outdoor . . . . . . . . . . . . . . . . . . . . .4,960 15,120 -67.2 

Internet . . . . . . . . . . . . . . . . . . . .14,313 19,103 -25.1 



Total . . . . . . . . . . . . . . . . . .1,322,721 1,461,029 -9.5 


Pepsi . . . . . . . . . . . . . . . . . . . . . .191,772 257,793 -25.6 

Gatorade . . . . . . . . . . . . . . . . . .182,994 206,256 -11.3 

Quaker . . . . . . . . . . . . . . . . . . . .182,924 193,549 -5.5 

Propel . . . . . . . . . . . . . . . . . . . . . .68,411 63,228 8.2 

Lay’s . . . . . . . . . . . . . . . . . . . . . . .68,331 74,749 -8.6 

Mountain Dew . . . . . . . . . . . . . . .57,636 55,119 4.6 

Sierra Mist . . . . . . . . . . . . . . . . . .35,343 52,381 -32.5 

Tostitos . . . . . . . . . . . . . . . . . . . . .35,332 29,051 21.6 

Rice-A-Roni . . . . . . . . . . . . . . . . .18,562 16,783 10.6 

Aquafina . . . . . . . . . . . . . . . . . . . .18,205 27,205 -33.1 

Tropicana . . . . . . . . . . . . . . . . . . .17,770 58,796 -69.8 

Smart Spot . . . . . . . . . . . . . . . . .17,277 157 NA 

Doritos . . . . . . . . . . . . . . . . . . . . .12,856 29,763 -56.8 

Cheetos . . . . . . . . . . . . . . . . . . . .12,825 10,262 25.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$35,137 $32,562 7.9 

Earnings . . . . . . . . . . . . . . . . . . . . .5,065 4,536 11.7 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .22,178 21,186 4.7 

Income before taxes . . . . . . . . . .3,844 3,175 21.1 


PepsiCo International . . . . . . . .12,959 11,376 13.9 

Frito-Lay North America . . . . . .10,844 10,322 5.1 

PepsiCo Beverages N. Amer. . . . . . . . .9,565 9,146 4.6 

Quaker Foods N. Amer. . . . . . . . .1,769 1,718 3.0 

Headquarters 

PepsiCo/700 Anderson Hill Rd., Purchase, N.Y. 10577/Phone: (914) 

253-2000.




Corporate: Indra Nooyi, chmn & CEO. 

Frito-Lay N. Amer.: 7701 Legacy Dr., Plano, Texas 75024/Phone: 

(972) 334-7000. Al Carey, pres & CEO; Jaya Kumar, chief mktg 

officer. 

BBDO Worldwide, New York. Jennifer Kuratek, sr VP & sr acct 

dir. — Cheetos, Lay’s, Health & Wellness, Ruffles, Stax. 


chief creative officer; Katie Riccio Puris, acct dir. 

Element 79 Partners, Chicago. Kim Noles, sr VP & mgmt dir- 

Quaker; Tracey Button, sr VP & mgmt dir-Tostitos & Fritos. — 

Cracker Jack, Chewy Granola Bars, Quaker Snack Bars, Quaker 

Rice Snacks. 

Goodby, Silverstein & Partners, San Francisco. Kelly Johnson, 

acct dir. — Doritos, Frito-Lay. 

OMD Worldwide, Plano, Texas. Chris Hoopes, client comms 

dir; Jennifer Gardner, natl TV dir. — media svcs. 

Pepsi Cola N. Amer.: 700 Anderson Hill Rd., Purchase, N.Y. 

10577/Phone: 914-253- 2000. Dawn Hudson, pres & CEO; Cie 

Nicholson, sr VP & chief mktg officer; Meena Mansharamani, sr 

VP- innovation & insights. 

BBDO Worldwide, New York. Cathy Isrealevitz, sr VP & sr acct 

dir. — Amp, Aquafina, Code Red, Mountain Dew, Sierra Mist, 

Wild Cherry Pepsi. 


Hempel, pres-DDB, New York. — Diet Pepsi. 

Goodby, Silverstein & Partners, New York. Harold Sogard, ptnr. 

— North American Coffee Partnership. 

OMD Worldwide, New York. Gail K. Stein, client comms dir; 

Jennifer Gardner, natl TV dir. — media svcs. 

Dieste Harmel & Partners, New York. Jose Pablo Rodriguez, acct 

dir. — Hispanic adv. 

Spike DDB, New York. Tara DeVeux, acct dir. — African- 

American adv. 

TracyLocke, Dallas. Ron Askew, pres & CEO; Mike Musachio, 

chief creative officer-Conn. & New York. — sls promo, materials, 

brand platform, integrated svcs. 

Tribal DDB, New York. Christian Deitrich, grp acct dirinteractive 

mktg. — interactive mktg. 

QTG (Quaker, Tropicana & Gatorade): 555 W. Monroe St., 

Chicago, Ill. 60661/Phone: 312-821-1000. John Compton, CEO & 

pres-QTG; Charles Maniscalco, pres-Gatorade; Greg Shearson, 

pres-Tropicana; Todd Magazine, pres-Quaker Foods; Albert 

Manzone, pres-PepsiCo & Shelf Stable juices; Linda J. Caffarello, 

dir-media svcs. 

Element 79 Partners, Chicago. Don Durbin, sr VP & mgmt dir- 

Gatorade, Propel Fitness Water; Kim Noles, sr VP & mgmt dir- 

Aunt Jemima, Cap’n Crunch, Life Ceral, Quaker Hot Cerals, 

Rice-A-Roni, Tropicana. 

OMD Worldwide, New York & Chicago. Bob Porcaro, client 

comms dir; Jennifer Gardner, natl TV dir. — media plng, Quaker, 

Tropicana, Gatorade. 

Dieste Harmel & Partners, Dallas. Salma Gottfried, exec dir. — 

Hispanic adv. 

Tribal DDB, Chicago. Paul Gunning, pres-Tribal East. — interactive 

mktg. 

SoBe Beverage: 40 Richards Ave., Norwalk, Conn. 

06854/Phone: (203) 899-7111. Jeff Dubiel, VP-mktg, premium beverages; 

Darrell Johnson, brand dir-SoBe.; Jeff Dec, brand mgr- 

SoBe Energy. 

Jager Di Paola Kemp Design, Burlington, Vt. Leigh Horton, acct 

dir. — Sobe Adrenaline Rush. 

31 Pfizer 



Magazine . . . . . . . . . . . . . . . . .$239,236 $195,485 22.4 


B2B magazines . . . . . . . . . . . . . . .2,004 1,919 4.4 



Newspaper . . . . . . . . . . . . . . . . . .45,185 27,065 67.0 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .NA 23 NA 

Network TV . . . . . . . . . . . . . . . .156,957 116,795 34.4 

Spot TV . . . . . . . . . . . . . . . . . . . .24,281 12,554 93.4 

Syndicated TV . . . . . . . . . . . . . . .29,568 18,381 60.9 


Spanish-language TV . . . . . . . . . . . .NA 8,604 NA 

Network radio . . . . . . . . . . . . . . . .4,407 6,084 -27.6 


Local radio . . . . . . . . . . . . . . . . . . .1,974 2,697 -26.8 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,059 611 73.2 

Internet . . . . . . . . . . . . . . . . . . . .23,156 20,550 12.7 



Total . . . . . . . . . . . . . . . . . .1,104,909 849,209 30.1 


Lipitor . . . . . . . . . . . . . . . . . . . . .142,695 93,537 52.6 

Viagra . . . . . . . . . . . . . . . . . . . . .100,929 80,556 25.3 

Pfizer . . . . . . . . . . . . . . . . . . . . . .82,998 70,947 17.0 

Zyrtec . . . . . . . . . . . . . . . . . . . . . .59,022 52,951 11.5 

Relpax . . . . . . . . . . . . . . . . . . . . . .53,767 59,634 -9.8 

Detrol . . . . . . . . . . . . . . . . . . . . . .46,860 44,483 5.3 

Caduet . . . . . . . . . . . . . . . . . . . . .43,442 8,133 434.1 

Celebrex . . . . . . . . . . . . . . . . . . . .39,764 3,586 1008.8 

Lyrica . . . . . . . . . . . . . . . . . . . . . .33,092 579 5614.4 

Aricept . . . . . . . . . . . . . . . . . . . . .22,644 33,399 -32.2 

Mytimetoquit.com . . . . . . . . . . .16,335 0 NA 

Zoloft . . . . . . . . . . . . . . . . . . . . . .12,521 46,732 -73.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$48,371 $47,405 2.0 

Earnings . . . . . . . . . . . . . . . . . . . .19,337 8,085 139.2 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .25,822 24,751 4.3 


Pharmaceutical . . . . . . . . . . . . . .45,083 44,269 1.8 

Animal Health . . . . . . . . . . . . . . . .2,311 2,206 4.8 

Corporate/Other . . . . . . . . . . . . . . .977 930 5.1



Headquarters 

Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 573-2323. 

Notes 

Pfizer on Dec. 20, 2006, completed its sale of the Pfizer Consumer 

Healthcare—part of the former Warner-Lambert—to Johnson & 

Johnson for $16.6 billion cash. Brands included Listerine, Purell, 

Sudafed, Lubriderm, Rogaine and Nicotrol. 

To clear regulatory hurdles, J&J sold six brands: Pfizer’s Zantac 

over-the-counter heartburn drug, sold Dec. 20, 2006, to Germany’s 

Boehringer Ingelheim Pharmaceuticals for $510 million; and three 

Pfizer brands (Cortizone anti-itch cream, Unisom sleep aid, 

Kaopectate diarrhea treatment) and two J&J brands (Balmex diaper 

rash treatment and Act mouthwash), acquired by Chattem 

Inc. for $410 million in early 2007. 

Ad Age’s Pfizer ad spending figures exclude Pfizer Consumer 

Healthcare for both 2005 and 2006. 

Pfizer bought Warner-Lambert in June 2000 for $80 billion. 


Corporate: Henry A. McKinnell, chmn & CEO; Jeff Kindler, vice 

chmn & genl council; Karen Katen, vice chmn & pres-Pfizer 

Human Health; David Shedlarz, vice chmn. 

Mediaedge:cia, New York. Rob Norman, ww CEO-MEC 

Interaction. — media svcs, Pfizer. 

Dieste Harmel & Partners, New York. Jose Pablo Rodriguez, acct 

dir. — Hispanic adv, Pfizer. 

Animal Health Group: 150 E. 42nd St., New York, N.Y. 

10017/Phone: (212) 573- 2323. Juan Ramon Alaix, pres-Animal Health 

Group. 

Charleston/Orwig, Hartland, Wis. Lyle Orwig, CEO; Marcy 

Tessmann, acct grp dir. — Livestock products. 

Lyonheart, New York. Chris Morton, exec VP-dir client svcs. — 

Pfizer Animal Health. 

Rhea & Kaiser Marketing Communications, Naperville, Ill. Kim 

Cooke, VP & acct mgmt super; Diane Martin, VP & acct mgmt 

super. — Large animal, companion animal. 

Pfizer Pharmaceuticals Group: 235 E. 42nd St., New York, N.Y. 

10017/Phone: (212) 573-2323. Greg Duncan, pres-U.S. 

Pharmaceuticals. 

Berlin Cameron United, New York. Andy Berlin, chmn. — 

Zyrtec. 

Cline Davis & Mann, New York. Joan Bercovitz, sr VP- mgt 

super. — relationship mktg, Caduet. 

Euro RSCG Life LM&P, New York. Barbara Patchefsky, sr VP 

& mgmt super; Heather Breslow, sr VP & mgt super; Kevin King, 

sr VP & mgmt super; Mark Arnold, grp acct super. — 

Chantix/Champix corporate/endocrine care, Genotropin, Inspra, 

Lyrica, Maraviroc, Xalatan, Mytimetoquit.com. 

Kaplan Thaler Group, New York. Robin Koval, pres. — Zoloft, 

Celebrex, Lyrica, Lipitor. 

McCann Humancare, New York. Andrew Schirmer, mg dir- 

McCann HumanCare. — Aricept, Bextra, Viagra. 

Pace, New York. Kerry Cavender, acct dir; Jennifer Bagnall, acct 

dir; Mary Beriont, acct dir. — Xalatan, Xalacom, Revatio. 

Saatchi & Saatchi Consumer Healthcare, New York. Joanna 

Jacobs, sr VP & acct dir. — Detrol LA. 

Carat, New York. Sean Smith, VP & grp client dir. — media 

plng, media buying, Pfizer pharmaceuticals. 

Digitas, Boston. Seth Solomons, exec VP. — relationship mktg & 

interactive, Spiriva, Viagra. 

OgilvyOne Worldwide, New York. Belinda Ward, acct dir. — 

relationship mktg, Zoloft, Relpax. 


Meg Columbia-Walsh, mg ptnr. — Chantix, Mytimetoquit.com. 

98 Philips Electronics 



Magazine . . . . . . . . . . . . . . . . . .$39,526 $47,829 -17.4 


B2B magazines . . . . . . . . . . . . . . .2,681 5,377 -50.1 

Newspaper . . . . . . . . . . . . . . . . . . . .229 14 NA 



Network TV . . . . . . . . . . . . . . . . .22,428 37,070 -39.5 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .935 2,095 -55.4 

Syndicated TV . . . . . . . . . . . . . . . .2,490 4,424 -43.7 


Network radio . . . . . . . . . . . . . . . . . .206 1,485 -86.1 


Local radio . . . . . . . . . . . . . . . . . . .2,539 225 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .94 31 202.6 

Internet . . . . . . . . . . . . . . . . . . . . . .3,519 8,136 -56.8 



Total . . . . . . . . . . . . . . . . . . . .350,832 337,178 4.0 


Philips . . . . . . . . . . . . . . . . . . . . . .59,727 101,444 -41.1 

Norelco . . . . . . . . . . . . . . . . . . . . .28,396 30,926 -8.2 

Sonicare . . . . . . . . . . . . . . . . . . . .13,809 7,046 96.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$33,717 $31,897 5.7 

Earnings . . . . . . . . . . . . . . . . . . . . .6,728 3,549 89.6 


Sales . . . . . . . . . . . . . . . . . . . . . . . .9,855 9,284 6.2 


Consumer electronics . . . . . . . .13,218 12,897 2.5 

Medical systems . . . . . . . . . . . . . .8,426 7,850 7.3 

Lighting . . . . . . . . . . . . . . . . . . . . .6,831 5,909 15.6 

Domestic appl./personal care . . .3,305 2,715 21.7 

Other . . . . . . . . . . . . . . . . . . . . . . . .1,933 2,526 -23.5 

Semi-conductors . . . . . . . . . . . . . . . . .0 5,717 NA 





Headquarters 

Philips Electronics/Breitner Center, Amstelplein 2, Amsterdam, 

Netherlands 1096 BC/Phone: 31-20-59-77-777. 


Philips Electronics/100 E. 42nd St., New York, N.Y. 10017/Phone: 

888-367-7223. 


Corporate: Paul Zeven, CEO; Andrea Ragnetti, chief mktg officer. 


Hempel, mg dir. 

Carat, New York. Robin Reiner, acct dir. — media svcs, interactive 

mktg. 

Domestic Appliances & Personal Care: 1010 Washington Blvd., 

Stamford, Conn. 06901/Phone: (203) 973-0200. Johan van Splunter, 

pres & CEO. 

DDB Worldwide Communications Group, New York. John 

Paulson, grp acct dir. — Philips, Norelco. 

Philips Consumer Electronics: 64 Perimeter Center East, 

Atlanta, Ga. 30346/Phone: (770) 821-2400. Frans van Houten, CEO- 

Consumer Electronics Business Groups. 

DDB Worldwide Communications Group, New York. John 

Paulson, grp acct dir. — Philips. 

Philips Lighting Co.: 200 Franklin Square Dr., P.O. Box 6800, 

Somerset, N.J. 08875-6800/Phone: (800) 555-0050. Theo van 

Deursen, pres & CEO. 

DDB Worldwide Communications Group, Toronto. Molly 

Scotchmer, acct mgr. 

1 Procter & Gamble Co. 



Magazine . . . . . . . . . . . . . . . . .$839,205 $773,185 8.5 


B2B magazines . . . . . . . . . . . . . . .5,368 4,925 9.0 



Newspaper . . . . . . . . . . . . . . . . . .26,352 14,212 85.4 



FSI . . . . . . . . . . . . . . . . . . . . . . . .175,193 181,085 -3.3 

Network TV . . . . . . . . . . . . . . . .967,990 861,178 12.4 

Spot TV . . . . . . . . . . . . . . . . . . .105,540 152,983 -31.0 

Syndicated TV . . . . . . . . . . . . . .313,736 320,800 -2.2 


Spanish-language TV . . . . . . . .144,803 140,819 2.8 

Network radio . . . . . . . . . . . . . . .15,525 25,546 -39.2 


Local radio . . . . . . . . . . . . . . . . . . .8,241 11,265 -26.8 

Outdoor . . . . . . . . . . . . . . . . . . . . .6,377 4,484 42.2 

Internet . . . . . . . . . . . . . . . . . . . .53,967 33,510 61.0 



Total . . . . . . . . . . . . . . . . . .4,897,959 4,587,856 6.8 


Olay . . . . . . . . . . . . . . . . . . . . . . .357,715 359,335 -0.5 

Crest . . . . . . . . . . . . . . . . . . . . . .234,525 218,993 7.1 

Gillette . . . . . . . . . . . . . . . . . . . .211,217 205,544 2.8 

Pantene . . . . . . . . . . . . . . . . . . .207,135 205,720 0.7 

Swiffer . . . . . . . . . . . . . . . . . . . .140,214 98,949 41.7 

Febreze . . . . . . . . . . . . . . . . . . . .135,390 121,873 11.1 

Tide . . . . . . . . . . . . . . . . . . . . . . .108,786 86,339 26.0 

Cover Girl . . . . . . . . . . . . . . . . . .108,118 86,638 24.8 

Dayquil & Nyquil . . . . . . . . . . . . .91,948 70,026 31.3 

Mr. Clean . . . . . . . . . . . . . . . . . . .91,393 74,565 22.6 

Head & Shoulders . . . . . . . . . . . .85,885 52,580 63.3 

Clairol . . . . . . . . . . . . . . . . . . . . . .80,342 74,688 7.6 

Oral-B . . . . . . . . . . . . . . . . . . . . . .77,512 128,835 -39.8 

Folgers . . . . . . . . . . . . . . . . . . . . .72,636 30,571 137.6 

Iams . . . . . . . . . . . . . . . . . . . . . . .72,472 57,903 25.2 

Duracell . . . . . . . . . . . . . . . . . . . .71,943 85,802 -16.2 

Pampers . . . . . . . . . . . . . . . . . . . .68,768 88,087 -21.9 

Prilosec . . . . . . . . . . . . . . . . . . . . .67,870 100,441 -32.4 

Secret . . . . . . . . . . . . . . . . . . . . . .66,495 62,021 7.2 

Charmin . . . . . . . . . . . . . . . . . . . .63,913 63,675 0.4 

Bounty . . . . . . . . . . . . . . . . . . . . .63,455 74,252 -14.5 

Always . . . . . . . . . . . . . . . . . . . . .60,828 54,644 11.3 

Herbal Essences . . . . . . . . . . . . .60,372 28,599 111.1 

Actonel . . . . . . . . . . . . . . . . . . . . .59,458 62,355 -4.6 

Old Spice . . . . . . . . . . . . . . . . . . .52,772 71,302 -26.0 

Downy . . . . . . . . . . . . . . . . . . . . . .47,520 31,990 48.5 

Tampax . . . . . . . . . . . . . . . . . . . . .41,289 52,490 -21.3 

Dawn . . . . . . . . . . . . . . . . . . . . . . .38,317 43,545 -12.0 

Cascade . . . . . . . . . . . . . . . . . . . .37,790 29,019 30.2 

Gain . . . . . . . . . . . . . . . . . . . . . . . .36,884 22,644 62.9 

ThermaCare . . . . . . . . . . . . . . . . .34,407 43,991 -21.8 

Pepto-Bismol . . . . . . . . . . . . . . . .29,791 24,040 23.9 

Pringles . . . . . . . . . . . . . . . . . . . .28,273 28,204 0.2 

Procter & Gamble . . . . . . . . . . . .26,147 30,333 -13.8 

Max Factor . . . . . . . . . . . . . . . . . .24,417 15,613 56.4 

Tag Body Spray . . . . . . . . . . . . . .24,110 25,114 -4.0 

Pur . . . . . . . . . . . . . . . . . . . . . . . .22,149 24,276 -8.8 

Braun . . . . . . . . . . . . . . . . . . . . . .21,212 30,046 -29.4 

Puffs . . . . . . . . . . . . . . . . . . . . . . .19,898 27,900 -28.7 

Metamucil . . . . . . . . . . . . . . . . . .19,869 40,403 -50.8 

Aussie . . . . . . . . . . . . . . . . . . . . . .19,432 21,525 -9.7 

Vicks . . . . . . . . . . . . . . . . . . . . . . .19,380 14,202 36.5 

Fibersure . . . . . . . . . . . . . . . . . . .19,201 0 NA 

Noxzema . . . . . . . . . . . . . . . . . . .18,031 12,154 48.3 

Luvs . . . . . . . . . . . . . . . . . . . . . . .14,536 27,656 -47.4 

Bounce . . . . . . . . . . . . . . . . . . . . .12,844 10,001 28.4 

Fixodent . . . . . . . . . . . . . . . . . . . .11,770 14,080 -16.4 

Cheer . . . . . . . . . . . . . . . . . . . . . .11,682 4,001 192.0 

Infusium . . . . . . . . . . . . . . . . . . . .10,617 8,785 20.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$68,222 $56,741 20.2 

Earnings . . . . . . . . . . . . . . . . . . . . .8,684 6,923 25.4 


Sales . . . . . . . . . . . . . . . . . . . . . . .29,462 25,342 16.3 

Pre-tax income . . . . . . . . . . . . . . .7,410 6,266 18.3




Beauty . . . . . . . . . . . . . . . . . . . . .21,126 19,483 8.4 

Fabric & home care . . . . . . . . . .17,149 15,262 12.4 

Baby care & family care . . . . . .11,972 11,890 0.7 

Health care . . . . . . . . . . . . . . . . . .7,852 7,786 0.8 

Snacks & Coffee . . . . . . . . . . . . . .4,383 3,140 39.6 

Headquarters 

Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, 

Ohio 45202/Phone: (513) 983-1100. 

Notes 

Procter & Gamble Co. on May 14, 2007, reorganized its global 

structure, folding in the Gillette business it bought in 2005. 

P&G previously had three business units (each with several segments): 

Beauty & Health (beauty segment; health care); 

Household Care (fabric care and home care, baby care and family 

care; snacks, coffee and pet care); and Gillette (blades and 

razors; Duracell and Braun). 

Under its new structure, P&G’s three business units effective July 

1, 2007, will be: 

—Beauty Care (personal care, including skin care, grooming and 

shave care, cosmetics, personal cleansing, deodorants, antiperspirants 

and Braun; hair care; prestige products, including fragrance 

brands). 

—Global Health & Well Being (feminine care, personal health 

care, pharmaceuticals, oral care, pet care, coffee and snacks). 

—Household Care (fabric care, home care, family care, baby care, 

Duracell). 

The three units will report to Susan E. Arnold, who moves to 

president-global business units from vice chair-P&G beauty & 

health. She continues to report to Chairman-President-CEO A.G. 

Lafley. 

P&G also named Robert A. McDonald chief operating officer; Mr. 

McDonald, who continues to report to Mr. Lafley, had been vice 

chair-global operations. 

Ms. Arnold and Mr. McDonald, both 53, are seen as the prime 

candidates to succeed Mr. Lafley, 60, whenever he retires. 

Executives reporting to Ms. Arnold: 

—Dimitri Panayotopoulos, 55, who moves from group presidentglobal 

fabric care to vice chair-global household care. His business 

unit includes fabric care, home care, family care, baby care and a 

former Gillette Co. unit, Duracell. He will continue to be based 

in Cincinnati. He succeeds Bruce L. Byrnes, 59, who is retiring in 

2008. 

—Robert A. Steele, 51, who moves from group president-global 

household care to vice chair-global health and well-being. His 

business unit includes feminine care, personal health care, pharmaceuticals, 

oral care, pet care, coffee and snacks. He will continue 

to be based in Cincinnati. 

—Charles V. Bergh, 49, who shifts from group president-global 

grooming to group president-global personal care. His responsibilities 

include skin care, grooming and shave care, cosmetics, 

personal cleansing, deodorants, antiperspirants and Braun. He 

will continue to be based in Boston, Gillette’s base. 

—Christopher de Lapuente, 44, who moves from group presidentglobal 

professional and retail hair care to group president-global 

hair care. He is based in Geneva. 

—Hartwig Langer, 51, is president-global prestige products, which 

includes P&G’s fragrance brands. He is based in Geneva. 

Reporting to Mr. McDonald: 

—Werner Geissler, 54, moves from group president-Central & 

Eastern Europe, Middle East and Africa (CEEMEA) to vice chairglobal 

operations, succeeding Mr. McDonald. Leaders of market 

development organizations— North America, Latin America, 

Western Europe, CEEMEA and Asia—will report to Mr. Geissler. 

Mr. McDonald’s duties expand to cover functional areas he didn’t 

previously oversee, including marketing, research and development, 

and external relations. Jim Stengel, global marketing officer, 

now will report to the COO. Mr. Stengel previously reported 

to the CEO. 

Mr. McDonald becomes the company’s first chief operating officer 

since Durk Jager, who later went on to become CEO. 

The moves sharply reduce the number of direct reports to Mr. 

Lafley from nearly a dozen down to three: Mr. McDonald, Ms. 

Arnold and Chief Financial Officer Clayton Daley, 55, who gets 

a bump up to vice chairman. 

P&G also announced the retirement, effective Sept. 1, 2007, of 

Mark M. Leckie, 53, group president of the now-disbanded 

Gillette global business unit. 

P&G in May 2007 said it expected organic sales growth of 5% to 

6% and total sales growth of 11% to 12% for the year ending June 

30, 2007. 

There was strong speculation in 2007 that P&G would shed several 

of its slow- growing billion-dollar brands, including Duracell, 

Pringles and Folgers. 

Mr. Lafley in May 2007 vowed that P&G will spend heavily on 

marketing for its year starting July 1, putting a big emphasis on 

“non-measured media,” such as in-store promotions, unmeasured 

internet marketing and product sampling (for example, distribution 

of free Fusion razors by mail). 

In calendar 2005 and 2006, P&G made several divestitures in the 

wake of its Gillette acquisition. The merged company, in compliance 

with FTC approval, sold Right Guard, Soft & Dri and Dry 

Idea to Henkel (Dial) for $420 million in May 2006. P&G in late 

2005 sold Gillette’s Rembrandt oral care line to Johnson & 

Johnson and P&G’s battery-powered SpinBrush toothbrush to 

Church & Dwight for $75 million.



P&G in 2006 sold two brands to Phoenix-based Innovative 

Brands: Pert Plus shampoo in July 2006 and Sure antiperspirant 

and deodorant in September 2006. (Unilever sells a deodorant in 

the U.K. called Sure; it markets that product as Degree in the U.S. 

and as Rexona in Europe, Australia, Asia and Latin America.) 

In early 2006, P&G sold the Yardley brand to Lornamead Brands 

in the U.K. Yardley had limited U.S. distribution. 


Corporate: A.G. Lafley chmn, pres & CEO; Susan E. Arnold, 

pres-global bus; Robert A. McDonald ,chief operating officer; 

Dimitri Panayotopoulos, vice chair-global household care; Robert 

A. Steele, vice chair-global health & well-being; Charles V. Bergh, 

grp pres-global personal care; Christopher de Lapuente, grp presglobal 

hair care; Hartwig Langer, pres-global prestige products; 

Werner Geissler, vice chair-global opers; 

Carat, New York. Martin Cass, exec VP-head of comms plng. — 

comms plng, baby care, family care, pet care, snacks & beverages. 

Grey, New York. Tamara Ingram, grp exec VP & exec mg dir. 

— CoverGirl, Max Factor, Downy, Febreze, Pantene, Pringles, 

Zest, DDF, Fine Fragrances. 

Kaplan Thaler Group, New York. Joanne Miserandino, global 

acct dir. — Dawn, Swiffer. 

Leo Burnett Worldwide, Chicago. Catherine Guthrie, exec VP 

& mg dir. — Always, Max Factor, Noxzema, Pert, Secret antiperspirant, 

Tampax. 

Medicus NY, New York. Craig Narveson, VP & grp acct dir. — 

Asacol, Oral Care, Metamucil, Prilosec OTC, ThermaCare. 

Publicis USA, New York. Gail Hollander, exec VP, global equity 

dir-P&G healthcare brands; Angela Pasqualucci, exec VP, global 

equity dir-P&G family brands. — Asacol, Bounty, Charmin, 

DayQuil, DayQuil sinus, Metamucil, NyQuil, NyQuil cough, 

Pepto-Bismol, Prilosec, Puffs, ThermaCare, Vicks VapoRub. 

Saatchi & Saatchi, New York. Vaughan Emsley, exec VP & gm. 

— Cascade family, Tide family, Folgers, Home Café, Milestone, 

Crest family, Eukanuba, Fixodent, Iams, Scope, Head & 

Shoulders, Olay Personal Care Cleansing products, Olay Skin 

Care products, Olay Vitamins, Physique, Safeguard. 

Wieden & Kennedy, Portland, Ore. Jenny Campbell, acct dir- 

Eukanuba & Ivory; Julia Porter, acct dir-Old Spice. 

Starcom MediaVest Group, New York & Chicago. Marla 

Kaplowitz, exec VP & acct exec. — media svcs. 

Arc Worldwide, Chicago. Nina Monahan, acct dir. — promo & 

shopper mktg. 

Bromley Communications, San Antonio. Linda L. Aguayo, acct 

dir. — Hispanic adv, Always, Bounty, Charmin, Dawn, DayQuil, 

NyQuil, Pepto-Bismol, Vicks VapoRub, Vicks Casero. 

Burrell Communications Group, Chicago. McGhee Williams 

Osse, co-CEO; Jamila Carrington, acct dir; Nikki Davis, VP & 

acct dir; LT Cushon- Dillard, VP & acct dir. — African-American 

adv, Always, Bounty, Charmin, Crest, Folgers, Gain, Luvs, 

Pampers, Tampax, Tide, Olay. 


Williams, CEO. — African-American adv, Cover Girl, Downy, 

Pantene Relaxed & Natural, Pantene Total You Tour, Pringles. 

Conill, New York. Roland Janisse, grp acct dir. — Hispanic adv, 

Crest, Dreft, Folgers, Head & Shoulders, Olay, Pampers, Tide. 

Critical Mass, Chicago. John McLauglin, mg dir. — interactive 

mktg, Pampers. 

Integer Group, Denver. Reuna Alishio, sr VP. — promo, retail 

mkg, acct specific mkg, partnerships. 

Leo Burnett Worldwide, Puerto Rico. Pablo Miro, acct dir. — 

Hispanic adv, Ace, Gain, Herbal Essences. 

Marketing Drive, Bentonville, Ark. Shannon Shoptaw, gm. — 

Always, Aussie, Bounce, Bounty, Braun, Cascade, Charmin, 

Cheer, Clairol, Cover Girl, Crest, Dawn, Dayquil & Nyquil, 

Downy, Duracell, Febreze, Fibersure, Fixodent, Folgers, Gain, 

Gillette, Herbal Essences, Iams, Infusium, Luvs, Max Factor, 

Metamucil, Mr. Clean, Noxzema, Olay, Old Spice, Oral-B, 

Pampers, Pantene, Pepto-Bismol, Prilosec, Pringles, Puffs, Pur, 

Secret, Swiffer Tag Body Spray, Tampax, Thermacare, Tide, Vicks, 

special project for Wal-Mart. 

Manning Selvage & Lee, New York. Caryn Carmer, co-dir-cons. 

— pr, Always, Bounty, Charmin, Downy, Febreze, Mr. Clean, 

Prilosec, Swiffer. 

Winglatino, New York. Jackie Bird, pres & CEO. — Hispanic 

adv, Cover Girl, Downy, Febreze, Max Factor. 

Clairol: 1 Blachley Rd., Stamford, Conn. 06922/Phone: (203) 357- 

5000. Rob Matteucus, pres. 

Grey, New York. Tamara Ingram, grp exec VP & exec mg dir. 

— Clairol, Hydrience, Natural Instincts, Nice ‘n Easy, Ultress. 

Kaplan Thaler Group, New York. Robin Koval, pres. — Aussie, 

Herbal Essences, Infusium 23. 

Marketing Drive, Boston. Craig Millon, gm. — Aussie, Clairol, 

Herbal Essences, special project for Wal-Mart. 

Integer Group, Denver. Reuna Alishio, sr VP. — promos, retail 

mktg, Clairol hair color. 

Winglatino, New York. Jackie Bird, pres & CEO. — Hispanic 

adv, Clairol Hydrience, Clairol Nice ‘n Easy. 

Gillette: Prudential Tower Bldg, Boston, Mass. 02199/Phone: (617) 

421 7000. Mark Leckie, pres-Gillette global bus unit. 

Arnold Worldwide, Boston. Paul Nelson, sr VP & grp acct dir. 

— Tag Body Spray. 

BBDO Worldwide, New York. Simon Marlow, exec VP & mg 

dir. — Gillette Fusion, Mach 3, Venus, Sensor3, Prestobarba, 

Slalom, Daisy, GoodNews, Custom Plus. 

GMR Marketing, Chicago. Mike Boykin, sr VP. — Gillette. 

Marketing Drive, Boston. Shannon Shoptaw, gm. — Gillette, 

Tag Body Spray, Venus, special project for Wal-Mart. 

Starcom MediaVest Group, Chicago. Marla Kaplowitz, exec VP 

& mg dir-media. — Daisy, Gillette Fusion, Mach3, Prestobarba, 

Sensor3, Slalom, Venus.



97 Qwest 

Communications International 



Magazine . . . . . . . . . . . . . . . . . . . . . .$48 $80 -39.9 

B2B magazines . . . . . . . . . . . . . . . . .460 753 -38.9 


Newspaper . . . . . . . . . . . . . . . . . .22,657 24,161 -6.2 



Spot TV . . . . . . . . . . . . . . . . . . . .55,193 41,092 34.3 

Syndicated TV . . . . . . . . . . . . . . . . . .31 NA NA 

Cable TV networks . . . . . . . . . . . . . . . .7 NA NA 


Local radio . . . . . . . . . . . . . . . . . . .3,918 6,810 -42.5 

Outdoor . . . . . . . . . . . . . . . . . . . . .8,309 3,473 139.3 

Internet . . . . . . . . . . . . . . . . . . . . . .2,645 16,119 -83.6 

Measured media . . . . . . . . . .94,580 96,074 -1.6 


Total . . . . . . . . . . . . . . . . . . . .362,377 352,564 2.8 


Qwest . . . . . . . . . . . . . . . . . . . . . .93,420 94,596 -1.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$13,923 $13,903 0.1 

Earnings . . . . . . . . . . . . . . . . . . . . . . .593 -779 NA 


Wireline . . . . . . . . . . . . . . . . . . . .13,328 13,335 -0.1 

Wireless . . . . . . . . . . . . . . . . . . . . . . .557 527 5.7 

Other Services . . . . . . . . . . . . . . . . . .38 41 -7.3 

Headquarters 

Qwest Communications International/1801 California St., Denver, 

Colo. 80202/Phone: (303) 992-2966. 


Corporate: Richard Notebaert, chmn & CEO; Laura Sankey, exec 

VP-mktg & comms. 

Agency in review. — Qwest. 

95 Reckitt Benckiser 



Magazine . . . . . . . . . . . . . . . . . .$15,988 $14,872 7.5 

B2B magazines . . . . . . . . . . . . . . . . .462 1,054 -56.1 

Newspaper . . . . . . . . . . . . . . . . . . . . . . .5 8 -32.9 


FSI . . . . . . . . . . . . . . . . . . . . . . . . .55,039 61,336 -10.3 

Network TV . . . . . . . . . . . . . . . .110,254 102,956 7.1 

Spot TV . . . . . . . . . . . . . . . . . . . .18,326 14,915 22.9 

Syndicated TV . . . . . . . . . . . . . . .19,441 24,395 -20.3 




Local radio . . . . . . . . . . . . . . . . . . .1,645 1,437 14.4 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .91 73 25.1 

Internet . . . . . . . . . . . . . . . . . . . . . . .635 637 -0.3 



Total . . . . . . . . . . . . . . . . . . . .366,661 369,344 -.7 


Lysol . . . . . . . . . . . . . . . . . . . . . . .48,495 33,910 43.0 

Airwick . . . . . . . . . . . . . . . . . . . . .38,086 28,270 34.7 

Easy-Off . . . . . . . . . . . . . . . . . . . .28,797 21,708 32.7 

Electrasol . . . . . . . . . . . . . . . . . . .21,448 12,062 77.8 

Veet . . . . . . . . . . . . . . . . . . . . . . . .19,074 20,050 -4.9 

Clearasil . . . . . . . . . . . . . . . . . . . .15,633 15,955 -2.0 

Spray ‘n Wash . . . . . . . . . . . . . . .10,109 15,105 -33.1 



Sales . . . . . . . . . . . . . . . . . . . . . . .$9,014 $7,574 19.0 

Earnings . . . . . . . . . . . . . . . . . . . . .1,234 1,213 1.8 


Health & Personal Care . . . . . . . .2,260 1,200 88.3 

Fabric Care . . . . . . . . . . . . . . . . . . .2,187 2,017 8.4 

Surface Care . . . . . . . . . . . . . . . . .1,665 1,579 5.4 

Home Care . . . . . . . . . . . . . . . . . . .1,267 1,138 11.3 

Dishwashing . . . . . . . . . . . . . . . . . .1,082 1,049 3.1 

Food . . . . . . . . . . . . . . . . . . . . . . . . . .355 353 0.6 

Other Household . . . . . . . . . . . . . . .198 237 -16.5 

Headquarters 

Reckitt Benckiser/103-105 Bath Rd., Slough, Berkshire, U.K. SL1 

3UH/Phone: 44-1753-217-800. 


Reckitt Benckiser/Morris Corporate Center IV, 399 Interpace 

Pkwy., Parsippany, N.J. 07054/Phone: (973) 404-2829. 

Notes 

Reckitt Benckiser acquired in February 2006 Boots Healthcare 

International, the consumer healthcare unit of U.K.-based Boots 

Group. 


Corporate: Bart Becht, CEO; Javed Ahmed, exec VP-North 

American and Australia, regional dir-North American Household; 

Freddy Caspers, exec VP-developing markets; Colin Day, cfo; 

Gareth Hill, sr VP-information svcs; Rakesh Kapoor, exec VP-category 

devel; Alain Le Goff, exec VP-supply; Elio Leoni-Sceti, 

exec-VP-Europe; Frank Ruether, sr VP-HR. 

MPG, New York. Sherry Pinkoff, sr VP & grp acct dir. — media 

buying. 

Reckitt Benckiser North America: Morris Corporate Center IV, 

399 Interpace Pkwy., Parsippany, N.J. 07054-0225/Phone: (973) 404- 

2600. Javed Ahmed, exec VP-N. Amer. & Australia & regional dir, 

N. Amer. Household div. 

Euro RSCG Worldwide, New York. David Bartlem, grp acct dir. 

— Air Wick, Cattlemen’s Barbeque Sauce, Clearasil, d-Con, Easy 

Off, Bam, Electrasol, Frank’s RedHot, French’s Mustard, French’s 

French Fried Onions, Jet Dry, Lime-A-Way, Lysol, Old English, 

Resolve, Rid-X, Spray ‘n Wash, Veet, Woolite.



MPG, New York. Sherry Pinkoff, sr VP & grp acct dir. — media 

buying. 

Catapult Integrated Services, Wesport, Conn. Paul Kramer, chief 

operating officer; Margaret Lewis, VP; Peter Cloutier, pres -East 

Catapult. — trade key events & cons promo. 

CooperKatz & Company, New York. Holly Jespersen, acct 

super; Lesley Weiner, sr acct exec. — pr, Veet. 

e-centives.com, Bethesda, Md. Amori Langstaff, acct lead & VP 

client svcs; Heather Jacobs, sr acct mgr; Mei Hua Collins, sr acct 

mgr. — interactive mktg. 

EastWest Creative, New York. Cliff Medney, chief mktg officer; 

Janet Leprine, acct dir. — cons promo, Electrasol, Veet, Airwick. 

Lippe Taylor, New York. Gerald Taylor, gm. — pr, Woolite. 

Source Marketing, Westport, Conn. Randy Musiker, sr VP. — cons 

promo, French’s GourMayo, French’s Worcestershire Sauce, French’s 

French Fried Onions, French’s Potato Sticks, Frank’s RedHot, 

Cattlemen’s, Easy Off, Glass Plus, Mop & Glo, Lime-A-Way. 

92 SABMiller 



Magazine . . . . . . . . . . . . . . . . . .$16,750 $30,370 -44.8 

B2B magazines . . . . . . . . . . . . . . .1,011 958 5.4 

Local magazines . . . . . . . . . . . . . . .108 NA NA 

Spanish-language magazines . . . . . .7 8 -1.3 

Newspaper . . . . . . . . . . . . . . . . . . .1,877 6,211 -69.8 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 NA NA 

Network TV . . . . . . . . . . . . . . . . .68,373 79,671 -14.2 

Spot TV . . . . . . . . . . . . . . . . . . . .30,291 20,723 46.2 

Syndicated TV . . . . . . . . . . . . . . . . . .NA 2,322 NA 



Network radio . . . . . . . . . . . . . . . . . . .89 89 -0.1 


Local radio . . . . . . . . . . . . . . . . . .18,403 23,169 -20.6 

Outdoor . . . . . . . . . . . . . . . . . . . .13,960 20,396 -31.6 

Internet . . . . . . . . . . . . . . . . . . . . . .4,477 4,548 -1.6 



Total . . . . . . . . . . . . . . . . . . . .370,760 452,854 -18.1 


Miller . . . . . . . . . . . . . . . . . . . . . .227,549 283,803 -19.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$18,620 $15,307 21.6 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .4,887 4,912 -0.5 

EBIT . . . . . . . . . . . . . . . . . . . . . . . . . .454 487 -6.8 

Headquarters 

SABMiller/1 Stanhope Gate, London, United Kingdom W1K 

1AF/Phone: 44 20 7659 0100. 


SABMiller/3939 W. Highland Blvd., Milwaukee, Wis. 53201/Phone: 

(414) 931-2000. 

Notes 

SABMiller was created by the combination of South African 

Breweries (SAB) and Miller Brewing Co. resulting from SAB's 

2002 majority purchase of Miller from Altria Group. Altria owned 

a 28.6% stake in SABMiller as of March 2007. 


Corporate: Graham Mackay, CEO. 

Miller Brewing Co.: 3939 W. Highland Blvd., Milwaukee, Wis. 

53201/Phone: (414) 931-2000. Tom Long, pres & CEO; Randy 

Ransom, exec VP & chief mktg officer; Tom Cardella, sr VP-sls 

& distribution; Erv Frederick, VP-brand strategy, Miller Lite; Deb 

Boyda, VP-brand content; Jackie Woodward, VP-mktg & media 

svcs; Ed Gawronski, VP-mktg & bus insights. 

Bartle Bogle Hegarty, New York. Gwin Jones, CEO. — Miller 

Lite. 

Mother, New York. Andrew Deitchman, acct dir; Linus 

Karlsson, acct dir. — Milwaukee’s Best Light. 

Saatchi & Saatchi, New York. Mary Baglivo, CEO. — Miller 

High Life. 

Y&R, Chicago. Kary McIlwain, pres & CEO. — Miller 

Trademark. 

Arc Worldwide, Chicago. Ken Hicks, sr VP & grp acct dir. — 

sls promo, Miller Trademark. 

Bravo Group, New York. Victor Garcia-Bory, acct dir. — 

Hispanic adv, Miller Trademark. 

Digitas, Chicago. Tony Weisman, pres. — interactive mktg. 

GMR Marketing, Milwaukee. Tony Besasie, sr VP. — sports & 

event mktg. 

Schupp Co., St. Louis. Mark Schupp, pres. — experiential mktg. 

Starcom USA, Chicago. Valerie Beauchamp, acct dir. — media 

svcs. 

Team Enterprise, Cooper City, Fla. Dan Gregory, pres. — sls 

promo. 

Upshot, Chicago. Brian Kristofek, pres. — sls promo, Miller 

Trademark, Foster’s, Pilsner Urquell, Peroni. 

Zubi Advertising Services, Coral Gables, Fla. Luis Villamil, acct 

dir. — Hispanic adv, Miller Trademark. 

72 Safeway 



Magazine . . . . . . . . . . . . . . . . . . .$1,146 $2,669 -57.0 

B2B magazines . . . . . . . . . . . . . . . . . .43 252 -82.9 

Newspaper . . . . . . . . . . . . . . . . . .21,550 26,314 -18.1 


FSI . . . . . . . . . . . . . . . . . . . . . . . . . .2,081 2,128 -2.2 

Spot TV . . . . . . . . . . . . . . . . . . . .42,618 37,363 14.1 

Cable TV networks . . . . . . . . . . . . . .135 179 -24.3 


Local radio . . . . . . . . . . . . . . . . . .66,202 67,576 -2.0 

Outdoor . . . . . . . . . . . . . . . . . . . . .8,438 5,864 43.9 

Internet . . . . . . . . . . . . . . . . . . . . . . .651 9 NA 



Total . . . . . . . . . . . . . . . . . . . .533,573 481,674 10.8




Safeway . . . . . . . . . . . . . . . . . . .106,604 113,486 -6.1 

Vons . . . . . . . . . . . . . . . . . . . . . . .35,413 33,839 4.7 

Randalls . . . . . . . . . . . . . . . . . . . .22,776 16,634 36.9 

Dominick’s . . . . . . . . . . . . . . . . . .13,613 13,697 -0.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$40,185 $38,416 4.6 

Earnings . . . . . . . . . . . . . . . . . . . . . . .841 561 49.8 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .34,721 33,569 3.4 

Income before taxes . . . . . . . . . .1,030 742 38.8 

Headquarters 

Safeway/5918 Stoneridge Mall Rd., Pleasanton, Calif. 94588- 

3229/Phone: (925) 467-3000. 


Corporate: Steven A. Burd, chmn, pres & CEO; Michael Minasi, 

sr VP-mktg; Barbara Walker, grp VP-adv & mktg. 

DDB Worldwide Communications Group, Chicago. Megan 

Birthistle, exec VP & mgmt super — agency of record-creative & 

plng svcs, Safeway, Vons, Carrs, Dominick’s, Genuardi’s, 

Pavilions, Randalls, Tom Thumb. 

Berlin Cameron United, New York. William Grogan, pres. — 

creative projects, Safeway. 


& CEO. — Safeway. 

Castells & Asociados Advertising, Los Angeles. Stan Levinson, 

acct dir. — Hispanic adv, Safeway. 

NAS Recruitment Communications, Denver. Amanda 

Shewmake, VP. — recruitment mktg, Safeway. 

80 Sanofi-Aventis 



Magazine . . . . . . . . . . . . . . . . . .$65,065 $96,564 -32.6 


B2B magazines . . . . . . . . . . . . . . . . .997 901 10.7 


Newspaper . . . . . . . . . . . . . . . . . . .2,863 5,047 -43.3 

National newspaper . . . . . . . . . . .2,299 811 183.5 


Network TV . . . . . . . . . . . . . . . . .85,879 91,155 -5.8 

Spot TV . . . . . . . . . . . . . . . . . . . . .4,516 2,744 64.6 

Syndicated TV . . . . . . . . . . . . . . .40,344 25,057 61.0 


Network radio . . . . . . . . . . . . . . . . . .NA 2,679 NA 


Local radio . . . . . . . . . . . . . . . . . . . . . .77 27 183.5 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .137 154 -10.7 

Internet . . . . . . . . . . . . . . . . . . . . . .8,770 8,243 6.4 



Total . . . . . . . . . . . . . . . . . . . .463,146 518,298 -10.6 


Ambien . . . . . . . . . . . . . . . . . . . .207,743 130,201 59.6 

Lantus . . . . . . . . . . . . . . . . . . . . . .13,113 1,682 679.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$35,463 $33,797 4.9 

Earnings . . . . . . . . . . . . . . . . . . . . .5,042 2,725 85.0 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .12,456 11,873 4.9 


Prescription drugs . . . . . . . . . . .32,297 31,309 3.2 

Human vaccines . . . . . . . . . . . . . .3,166 2,557 23.8 

Headquarters 

Sanofi-Aventis/174 Ave. de France, Paris, France 75013/Phone: 33-1- 

53-77-44-00. 


Sanofi-Aventis/300 Somerset Corporate Blvd., Bridgewater, N.J. 

08807-2854/Phone: (908) 231-4000. 

Notes 

Excluded from the ad totals is spending for Plavix blood thinner 

of which Sanofi holds a 49.9% stake; the figures are included in 

ad spending for partner Bristol-Myers Squibb, which holds a 50.1% 

share. 


Corporate: Jean Francios Deheq, chmn & CEO; Nicole Cranois, 

sr VP-comms. 

Publicis, New York. Peter Zenobi, sr VP & grp acct dir. — 

Sanofi-Aventis. 

Saatchi & Saatchi Consumer Healthcare Advertising, New York. 

Sarah Hall, sr VP & acct dir; Lisa Hersh, sr VP & acct dir; Diane 

Baisch, exec VP-mg dir. — Ambien CR, Plavix, Carac, Dermatop, 

Sculptra. 

Manning Selvage & Lee, New York. Stephanie Stamatakou, sr. 

VP. — pr, Acomplia US, Allegra, Ambien, Dronedarone, Ketek, 

Urology. 

Sanofi Pasteur: Box 187 Discovery Dr., Swiftwater, Pa. 18370- 

0187/Phone: (570) 839-7187. Dave Williams, pres & CEO-Sanofi 

Pasteur; Wayne Pisano, sr VP-comms opers Sanofi Pasteur; 

Damian Braga, pres-Sanofi Pasteur U.S. 

Integrated Communications Corp.. Doug Hall, sr VP grp acct 

super. — Fluzone, Menactra, Imovax/Imogam, Typhim V, YF Vax, 

JE Vax, Vaccineshoppe.com, Vaccineplace.com, Theracys. 

Sanofi-Aventis: 300-400 Somerset Corporate Blvd. 300-400 

Somerset Corp. Blvd., Bridgewater, N.J. 08807-2854/Phone: 908- 

243-6000. Timothy Rothwell, pres & CEO-U.S. bus; Charles F. 

Rouse, VP-U.S. comms. 

Deutsch, New York. Val Di Febo, pres. — Depatcel, Menactra, 

Adacel. 

Euro RSCG Life MetaMax, New York. Doug Burcin, pres; Tony 

Pisciotta, dir-client svcs. — Apidra, Lantus, Opticlik, Lovenox, 

New Insulin Delivery Device. 





LifeBrands (a Publicis Healthcare Communications Group co.), 

New York. Vicki Mendelson, exec VP-mg dir; John Potenzano, VP 

& grp dir; Jackie Hill, assoc media dir. — Ambien CR, BenzaClin, 

Lantus, Lovenox, Rimonabant, Taxotere, Uroxatral, Sculptra, 

Adacel, Daptacel, Menactra, Pentacel; Professional Brands- 

Actonel, Allegra 30mg, Apidra, BenzaClin, Elitek, Eloxatin, 

Hyalgan, Ketek, Lantus, Lovenox, Multaq, Pact +, Rimonabant, 

Sculptra, Taxotere, Uroxatral, Xyzal, ActHIB, Adacel, Daptacel, 

Fluzone, Global Travel, Imovax, Menactra, Pentacel, Shared 

Pediactrics, TheraCys, Traveler’s Vaccine, Tripedia. 

Medicus NY, New York. Diane Pencek, sr VP & grp acct dir; 

Scott Shevrin, sr VP & grp acct dir; Sherri Goldstein, sr VP & 

grp acct dir. — Rimonabant, Multaq, Uroxatral, CNS Products. 


Plavix. 

Euro RSCG Worldwide, New York. Paul Klein, mg dir- Euro 

RSCG Tonic. — cons awareness adv, Lantus, Lovenox, Apidra. 

Optimedia International U.S., New York. Vicki Mendelson, VP 

& mg dir. — media svcs, DTC Brands - Ambien CR, BenzaClin, 

Lantus, Lovenox, Rimonabant, Taxotere, Uroxatral, Sculptra, 

Adacel, Daptacel, Menactra, Pentacel; Professional Brands - 

Actonel, Allegra 30mg, Apidra, BenzaClin, Elitek, Eloxatin, 

Hyalgan, Lantus, Lovenox, Multaq, Pact +, Rimonabant, Sculptra, 

Taxotere, Uroxatral, Xyzal, ActHIB, Adacel, Daptacel, Fluzone, 

Global Travel, Imovax, Menactra, Pentacel, Shared Pediactrics, 

TheraCys, Traveler’s Vaccine, Tripedia. 

Manning Selvage & Lee, New York. Stephanie Stamatakou, sr 

VP. — pr, Allegra, Ambien. 

42 Schering-Plough Corp. 



Magazine . . . . . . . . . . . . . . . . . .$41,892 $49,564 -15.5 


B2B magazines . . . . . . . . . . . . . . . . .433 199 117.5 


Newspaper . . . . . . . . . . . . . . . . . . .1,544 2,736 -43.6 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . .3,618 2,740 32.0 

Network TV . . . . . . . . . . . . . . . .230,603 221,395 4.2 

Spot TV . . . . . . . . . . . . . . . . . . . .19,667 12,178 61.5 

Syndicated TV . . . . . . . . . . . . . . .41,254 26,725 54.4 


Spanish-language TV . . . . . . . . . . . .NA 6,020 NA 

Network radio . . . . . . . . . . . . . . . .5,171 3,573 44.7 


Local radio . . . . . . . . . . . . . . . . . . .1,687 1,232 36.9 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .839 1,094 -23.3 

Internet . . . . . . . . . . . . . . . . . . . . . .4,826 5,093 -5.3 



Total . . . . . . . . . . . . . . . . . . . .931,464 854,689 9.0 


Claritin . . . . . . . . . . . . . . . . . . . .125,978 113,575 10.9 

Nasonex . . . . . . . . . . . . . . . . . . .111,847 124,163 -9.9 

Levitra . . . . . . . . . . . . . . . . . . . . .54,759 50,349 8.8 

Dr. Scholl’s . . . . . . . . . . . . . . . . . .48,232 36,463 32.3 


Coppertone . . . . . . . . . . . . . . . . .15,268 11,020 38.6 

Lotrimin . . . . . . . . . . . . . . . . . . . .13,066 10,222 27.8 

Asmanex . . . . . . . . . . . . . . . . . . .12,513 0 NA 



Sales . . . . . . . . . . . . . . . . . . . . . .$10,594 $9,508 11.4 

Earnings . . . . . . . . . . . . . . . . . . . . .1,057 183 477.6 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .4,192 3,589 16.8 


Prescription Pharmaceuticals . .8,561 7,564 13.2 

Consumer Health Care . . . . . . . .1,123 1,093 2.7 

Animal Health . . . . . . . . . . . . . . . . . .910 851 6.9 

Headquarters 

Schering-Plough Corp./2000 Galloping Hill Rd., Kenilworth, N.J. 

07033/Phone: (908) 298-4000. 

Notes 

Schering-Plough ad figures include Avelox and Cipro antibiotics 

and erectile dysfunction drug Levitra. Under an agreement with 

German firm Bayer, Schering-Plough shares U.S. rights to Levitra 

with GlaxoSmithKline. Schering has exclusive U.S. marketing 

rights to Bayer’s Avelox and Cipro. Not included in Schering- 

Plough ad totals in this report is advertising for Vytorin cholesterol 

drug, a joint venture with Merck & Co. Vytorin drew $132.4 

million in measured media spending in 2006 vs. $155.3 million in 

2005. 


Corporate: Fred Hassan, chmn & CEO; Carrie Cox, exec VP & 

pres-global pharmaceuticals; Herb Ehrenthal, VP-adv & mktg. 

Lifebrands (A Publicis Healthcare Comms. Group Co), New 

York. Clare Cheng, grp acct dir. — Noxafil. 

Schering-Plough Healthcare Products Division: 556 Morris 

Ave., Summit, N.J. 07901/Phone: (908) 473-1640. Stanley Barshay, 

chmn-Consumer Health Care; T.J. Higgins, gp VP-mktg; James 

Mackey, sr VP-sls & opers; Stephen Neumann, VP-mktg svcs; 

Chris Meringolo, dir-media scvs & pr; Charlie Greenberg, dirglobal 

media. 

BBDO Worldwide, New York. Ray Hilton, acct exec. — Levitra, 

Nasonex, Asmanex. 

Euro RSCG Worldwide, New York. Marty Susz, mg dir- Euro 

RSCG Tonic. — A&D Ointment, Afrin, Claritin, Coppertone, 

Coricidin, Dr. Scholl’s, Lotrimin, Tinactin. 

KPR, New York. Denise Botteglieri, pres. — Integrilin. 

LifeBrands, New York. Claire Cheng, gp acct dir. — Noxafil, 

Foradil, Proventil HFA. 

Ogilvy & Mather Worldwide. Michael Guarini, exec grp dir. — 

Claritin. 

Saatchi & Saatchi Healthcare (a Publicis Healthcare Comms. 

Group Co.), New York. Sam Welch, exec VP-mg dir. — Avelox. 

Surge, Ney York, N.Y. Carleen Kelly, pres. — Nasonex. 





MPG, New York. Tom O’Brien, vp & grp acct dir. — media 

plng, A&D, Afrin, Animal Health, Claritin, Chlor-Trimeton, 

Coppertone, Coricidin, Drixoral, Dr. Scholl’s, Lotrimin, Tinactin, 

Miralax. — media plng. 

OMD Worldwide, New York. Eve LeShaw, sr plng comm dir. 

— Nasonex Asmanex, Levitra. — media svcs. 

Zenith Media USA, New York. Cathy Feiner, sr VP & acct mgrnatl 

bdcast. — media svcs, Afrin, Chlor-Trimeton, Claritin, 

Coppertone, Coricidin, Dr. Scholl’s, Lotrimin, Nasonex, Tinactin, 

MiraLax, Asmanex. 

Avenue A/Razorfish, Seattle. Aaron Tobin, acct dir-online. — 

interactive mktg, Asmanex, Nasonex. — interactive mktg. 

Reynardus & Moya Advertising, New York. Jorge Reynardus, 

ptnr. — Hispanic adv, Claritin. 

17 Sears Holdings Corp. 



Magazine . . . . . . . . . . . . . . . . . .$30,853 $48,066 -35.8 


B2B magazines . . . . . . . . . . . . . . . . .428 536 -20.1 



Newspaper . . . . . . . . . . . . . . . . .218,015 231,664 -5.9 



FSI . . . . . . . . . . . . . . . . . . . . . . . . .11,527 12,242 -5.8 

Network TV . . . . . . . . . . . . . . . .219,484 237,056 -7.4 

Spot TV . . . . . . . . . . . . . . . . . . . .26,179 29,955 -12.6 

Syndicated TV . . . . . . . . . . . . . . .42,286 41,467 2.0 



Network radio . . . . . . . . . . . . . . .14,450 6,818 111.9 


Local radio . . . . . . . . . . . . . . . . . .14,026 15,775 -11.1 

Outdoor . . . . . . . . . . . . . . . . . . . . .2,310 1,151 100.6 

Internet . . . . . . . . . . . . . . . . . . . .24,298 6,353 282.5 



Total . . . . . . . . . . . . . . . . . .1,652,834 1,715,282 -3.6 


Sears . . . . . . . . . . . . . . . . . . . . . .441,193 484,934 -9.0 

Kmart . . . . . . . . . . . . . . . . . . . . .224,657 190,302 18.1 

Kenmore . . . . . . . . . . . . . . . . . . . .48,299 52,499 -8.0 

Craftsman . . . . . . . . . . . . . . . . . .38,366 33,428 14.8 

Orchard . . . . . . . . . . . . . . . . . . . .14,579 20,254 -28.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$53,012 $55,585 -4.6 

Earnings . . . . . . . . . . . . . . . . . . . . .1,490 884 68.6 




Sears Domestic . . . . . . . . . . . . . .29,179 25,868 12.8 

Kmart . . . . . . . . . . . . . . . . . . . . . .18,647 19,094 -2.3 

Sears Canada . . . . . . . . . . . . . . . .5,186 4,162 24.6 

Headquarters 

Sears Holdings Corp./3333 Beverly Rd., Hoffman Estates, Ill. 

60179/Phone: (847) 286-2500. 

Notes 

Sears Holdings Corp. became the new name for the merger of 

Kmart Holding and Sears, Roebuck & Co. in March 2005. Sears 

Holdings in May 2007 moved media buying and planning for 

Sears and Kmart to Havas’ MPG from WPP’s MindShare and digital 

media agency MEC Interactive, part of WPP’s Mediaedge:cia. 

Sears in April 2007 moved Kmart creative to Interpublic’s 

DraftFCB from WPP’s Grey Worldwide and sibling G2; Grey 

won Kmart in 2003. Sears’ creative stayed at WPP’s Y&R. 


Corporate: Aylwin B. Lewis, pres & CEO-Sears Holdings; 

Maureen McGuire, chief mktg officer & exec VP-mktg, Sears 

Holdings. 

Kmart Corp.: 3333 Beverly Rd., Hoffman Estates, Ill. 60179/Phone: 

212-546- 1425847-286-2500. Bill Stewart, sr VP-mktg & chief mktg 

officer-Kmart. 

DraftFCB, New York & Chicago. Mathieu Lingel, sr VP & grp 

acct dir. — Kmart. 

MPG, Chicago & New York. Steve Lanzano, chief operating officer 

— media buying & plng. 


& CEO. — newspaper buying, Kmart. 

Schawk, Chicago, IL. Davis A. Schawk, pres & CEO; Jerry 

Habeck, VP-acct svcs. — weekly adv circular, newspaper. 

Lands’ End: 5 Lands’ End Ln., Dodgeville, Wis. 53595/Phone: 

(608) 935-9341. David McCreight, pres; Gerard Cunningham, sr VP 

& chief mktg officer. 

No agency. 

Sears, Roebuck & Co.: 3333 Beverly Rd., Hoffman Estates, Ill. 

60179/Phone: (847) 286-2500. David Polston, VP-brand devel & 

mktg. 

Y&R, Chicago. Kary McIlwain, mg ptnr. — Craftsman, DieHard, 

Kenmore, Sears, The Great Indoors. 

Ogilvy & Mather, Chicago. — Orchard. 

MPG, Chicago & New York. Steve Lanzano, chief operating officer 

— media buying & plng. 


& CEO. — newspaper buying. 

Schawk, Des Plaines, Ill. David A. Schawk, pres & CEO; Gary 

Moss, VP-acct svcs. — weekly adv circular, newspaper. 

Wahlstrom Group, Minneapolis. Debora Lance, VP & mg dir. 

— directory adv buying.



12 Sony Corp. 



Magazine . . . . . . . . . . . . . . . . . .$95,816 $99,401 -3.6 


B2B magazines . . . . . . . . . . . . . .27,719 44,899 -38.3 



Newspaper . . . . . . . . . . . . . . . . .135,162 129,468 4.4 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . .1,100 126 771.1 

Network TV . . . . . . . . . . . . . . . .345,881 291,746 18.6 

Spot TV . . . . . . . . . . . . . . . . . . . .90,628 70,312 28.9 

Syndicated TV . . . . . . . . . . . . . . .38,329 43,816 -12.5 



Network radio . . . . . . . . . . . . . . . . . .935 637 46.8 


Local radio . . . . . . . . . . . . . . . . . .14,837 17,893 -17.1 

Outdoor . . . . . . . . . . . . . . . . . . . .24,927 18,781 32.7 

Internet . . . . . . . . . . . . . . . . . . . .73,594 44,377 65.8 



Total . . . . . . . . . . . . . . . . . .1,994,005 1,801,828 10.7 


Sony movies . . . . . . . . . . . . . . .702,303 572,689 22.6 

Sony . . . . . . . . . . . . . . . . . . . . . .175,389 194,465 -9.8 

Sony video . . . . . . . . . . . . . . . . .109,869 81,698 34.5 

PlayStation . . . . . . . . . . . . . . . .100,260 127,934 -21.6 

989 Sports Games . . . . . . . . . . .11,328 5,739 97.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$71,376 $67,768 5.3 

Earnings . . . . . . . . . . . . . . . . . . . . .1,087 1,115 -2.6 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .19,208 17,664 8.7 


Electronics . . . . . . . . . . . . . . . . . .52,058 44,021 18.3 

Pictures . . . . . . . . . . . . . . . . . . . . .8,314 6,375 30.4 

Games . . . . . . . . . . . . . . . . . . . . . . .8,248 8,193 0.7 

Financial svcs . . . . . . . . . . . . . . . .6,394 6,353 0.6 

Other . . . . . . . . . . . . . . . . . . . . . . . .3,665 3,495 4.9 

Music . . . . . . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Eliminations . . . . . . . . . . . . . . . . .-6,580 -4,544 NA 

Headquarters 

Sony Corp./6-7-35 Kitashinagawa, Shinagawa-ku, Tokyo, Japan 

141-0001/Phone: 81-3-5448-2111. 


Sony Corp./Sony Corp. of America, 550 Madison Ave., New 

York, N.Y. 10022/Phone: (212) 833-6800. 

Notes 

Sony is a 50/50 partner in two heavily advertised joint ventures: 

Sony BMG Music Entertainment, formed in 2004, and Sony 

Ericsson Mobile Communications, formed in 2001. Ad Age 

methodology for this report is to view 50/50 joint ventures as 

stand-alone companies; thus, no advertising from these ventures 

are in Sony totals. Sony also led a consortium of private- equity 

partners (Providence Equity Partners, Texas Pacific Group, 

Comcast Corp., DLJ Merchant Banking Partners) in the April 

2005 buyout of Metro- Goldwyn-Mayer for $5 billion. Sony holds 

20% of the equity capital in MGM. But because of stock warrants 

involved in its equity investment, Sony claims 45% of MGM’s 

common stock. 

Sony/ATV Music Publishing in May 2007 agreed to buy Viacom’s 

Famous Music, a music publishing catalog, for about $370 million. 

Famous Music was opened in 1928 by Famous-Lasky Corp. 

(Paramount Pictures’ predecessor) to publish music from the studio’s 

“talking picutres” and other projects. Sony/ATV Music 

Publishing is co-owned by Sony and trusts formed by Michael 

Jackson. 


Corporate: Howard Stringer, chmn & CEO; Andrew House, 


Sony Computer Entertainment America: 919 E. Hillsdale Blvd., 

2nd fl., Foster City, Calif. 94404/Phone: (650) 655-8000. Kazuo 

Hirai, pres & grp chief mktg officer; Peter Dille, sr VP-mktg. 

TBWA Worldwide, Los Angeles. Stan Fiorito, acct dir. — 

PlayStation, 989 Studios. 

OMD Worldwide, Los Angeles & New York. Mike Rose, acct 

dir-L.A. — media svcs. 

Sony Electronics: 16530 Via Esprillo, San Diego, Calif. 

92127/Phone: (858) 942-2400. Hideki Komiyama, chmn; Stan 

Glasgow, pres & chief operating officer; Ryoji Chubachi, CEO. 

BBDO Worldwide, New York. Chris Havard, sr VP & sr acct 

dir. — Sony. 

Universal McCann Worldwide, New York. Lynn Lewis, exec 

VP & client svcs dir. — media svcs, Sony. 

Publicis Modem, San Francisco. Brian Powley, mg dir. — direct 

mktg. 

Sony Pictures Entertainment: 10202 W. Washington Blvd., 

Culver City, Calif. 90232/Phone: (310) 244-4000. Michael Lynton, 

chmn & CEO; David Bishop, pres; Jeff Blake, pres-ww mktg & 

distribution, Columbia Pictures; Valerie Van Galder, pres-domestic 

mktg, Columbia Tri-Star Group; Stefanie Napoli, sr VP-natl 

media, Columbia Pictures; Cindy Elfenbein, exec dir-retail devel 

& promos. 

Universal McCann Worldwide, Los Angeles. Karen Hunt, exec 

VP & global mg ptnr; Lynn Pinkus Lewis, exec VP & global mg 

ptnr. — media svcs, Sony Connect, Sony Movie & Home Video 

Releases, Sony Pictures, Sony Pictures Classics. 





15 Sprint Nextel Corp. 



Magazine . . . . . . . . . . . . . . . . . .$25,213 $33,264 -24.2 


B2B magazines . . . . . . . . . . . . . . .2,974 7,881 -62.3 


Newspaper . . . . . . . . . . . . . . . . .412,907 476,555 -13.4 



Network TV . . . . . . . . . . . . . . . .283,147 364,795 -22.4 

Spot TV . . . . . . . . . . . . . . . . . . . .61,013 53,319 14.4 

Syndicated TV . . . . . . . . . . . . . . . .1,918 1,031 85.9 



Network radio . . . . . . . . . . . . . . . . . .938 4,079 -77.0 


Local radio . . . . . . . . . . . . . . . . . .14,371 38,771 -62.9 

Outdoor . . . . . . . . . . . . . . . . . . . .24,593 30,837 -20.2 

Internet . . . . . . . . . . . . . . . . . . . .37,515 26,904 39.4 



Total . . . . . . . . . . . . . . . . . .1,775,228 1,715,241 3.5 


Sprint . . . . . . . . . . . . . . . . . . .1,027,283 1,004,969 2.2 

Nextel . . . . . . . . . . . . . . . . . . . . .188,863 279,031 -32.3 

Boost Mobile . . . . . . . . . . . . . . . .35,206 36,258 -2.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$41,028 $38,177 7.5 

Earnings . . . . . . . . . . . . . . . . . . . . .1,329 NA NA 


Wireless . . . . . . . . . . . . . . . . . . . .35,115 22,328 57.3 

Long Distance . . . . . . . . . . . . . . . .6,571 6,834 -3.8 

Local . . . . . . . . . . . . . . . . . . . . . . . . . . . .0 6,527 NA 

Headquarters 

Sprint Nextel Corp./2001 Edmund Halley Dr., Reston, Va. 

20191/Phone: (703) 443-4000. 

Notes 

Sprint and Nextel merged in a $71 billion stock-for-stock deal to 

form Sprint Nextel in August 2005. This report’s ad spending figures 

for 2005 and 2006 include the combined spending of Sprint 

and Nextel. 


Corporate: Gary Forsee, chmn & CEO; Tim Kelly, chief mktg 

officer; William Morgan, sr VP-corp brand mktg; Mike Goff, VPnatl 

adv; Tom Murphy, VP-experiential mktg; Anita Newton, VPmedia 

plng & integration; Michelle Emerson, VP-brand mgmt. 

Publicis BOS Group, New York. Don Blashford, sr VP- mg dir. 

VML, Kansas City, Mo. Amy Winger, acct dir & ptnr. — interactive 

mktg. 

Sprint Marketing: 6200 Sprint Pkwy., Overland Park, Kan. 

66251/Phone: (913) 624- 3000. Tim Kelly, chief mktg officer; Oliver 

Valente, sr VP-prod mgmt & devel; William Morgan, sr VP-corp 

brand mktg; Jeff Hallock, VP-market mgmt; Will Souder, VPstrategic 

pricing; Sherri Gilligan, VP-mktg strategy & insights; 

Mike Finley, sr VP-natl field sls/genl bus. 

Goodby, Silverstein & Partners, San Francisco. Rich Silverstein, 

co-chmn & ptnr; Jeff Goodby, co-chmn & ptnr. — Sprint, Nextel. 

Berlin Cameron United, New York. Ewen Cameron, CEO. — 

Boost Mobile. 

MindShare Worldwide, New York. Brian Hughes, sr prtnr & 

strategic plng dir. — media svcs, Sprint, Nextel. 

Two West, Kansas City, Mo. — co-op adv, Sprint, Nextel. 

AAS Marketing Services, Farmington Hills, Mich. Bill Koch, VPclient 

svcs. — co-op prog mgmt, Sprint, Nextel. 

Callahan Creek, Lawrence, Kan. John Kuefler, exec VP-client 

svcs & direct mktg. — Sprint, Nextel. 

DraftFCB, San Juan. Carmen Cedre, VP & gm. — Puerto Rico 

adv, Sprint, Nextel. 

Euro RSCG 4D, Chicago. Joy Schwartz, VP & dir client svcsdirect 

mktg. — direct mktg. 

Fahey/Davidson, Washington, D.C. Brent Earles, VP-acct svcs. 

— collateral, Sprint, Nextel. 

IW Group, West Hollywood, Calif. Nita Song, pres. — Asian- 

American adv, Sprint, Nextel. 

Modem Media, San Francisco. Martin Reidy, pres- interactive 

mktg. — interactive mktg, Sprint, Nextel. 

Organic, San Francisco. Quentin George, sr VP & mg dir. — 

interactive mktg, Sprint, Nextel. 

Vidal Partnership, New York. Sandra Alfaro, VP-acct mgmt. — 

Hispanic adv, Sprint, Nextel. 

VML, Kansas City, Mo. Sean Hogan, ptnr & grp acct dir. — 

Sprint, Nextel. 

81 Staples 



Magazine . . . . . . . . . . . . . . . . . . . . .$787 $76 941.1 

B2B magazines . . . . . . . . . . . . . . . . .201 272 -26.1 



Newspaper . . . . . . . . . . . . . . . . . .19,474 18,262 6.6 



Network TV . . . . . . . . . . . . . . . . .71,584 46,982 52.4 

Spot TV . . . . . . . . . . . . . . . . . . . . .6,929 8,055 -14.0 

Syndicated TV . . . . . . . . . . . . . . . .3,408 980 247.9 


Network radio . . . . . . . . . . . . . . . . . . . .1 NA NA 


Local radio . . . . . . . . . . . . . . . . . . .1,751 3,189 -45.1 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .87 176 -50.8 

Internet . . . . . . . . . . . . . . . . . . . . . .1,913 4,669 -59.0 



Total . . . . . . . . . . . . . . . . . . . .457,162 404,919 12.9 


Staples . . . . . . . . . . . . . . . . . . . .128,920 101,144 27.5





Sales . . . . . . . . . . . . . . . . . . . . . .$18,161 $16,079 12.9 

Earnings . . . . . . . . . . . . . . . . . . . . . . .974 784 24.2 


Sales . . . . . . . . . . . . . . . . . . . . . . .15,802 13,983 13.0 


North American Retail . . . . . . . . .9,939 9,038 10.0 

North American Delivery . . . . . .5,863 4,946 18.5 

International Operations . . . . . . .2,359 2,096 12.5 

Headquarters 

Staples/500 Staples Dr., Framingham, Mass. 01702/Phone: (508) 253- 

5000. 


Corporate: Ronald L. Sargent, chmn & CEO; Michael Miles, pres 

& chief operating officer; Jay Baitler, exec VP-Staples contract; 

John K. Barton, exec VP-real estate; Joseph G. Doody, pres-N. 

Amer. delivery; Jevin S. Eagle, exec VP-merch; Shira Goodman, 

exec VP-mktg; Pete Howard, sr VP- Staples bus delivery; Susan 

Hoyt, exec VP-HR; Brian T. Light, exec VP & chief information 

officer; John J. Mahoney, vice chmn & cfo; Steve Matyas, pres- 

Staples Business Depot; Larry Morse, pres-Quill Corp.; Demos 

Parneros, pres-U.S. stores; David Perron, exec VP-merchandising 

& supply chain; John Sallay, sr VP- strategy; Patrick Seghin, pres- 

Staples European catalog; Theo van Brandenburg, pres-Staples 

European retail; Jack Van Woerkom, exec VP & genl counsel. 

McCann Erickson Worldwide, New York. Lee Johnson, exec VP 

& grp mg dir. 

100 State Farm 

Mutual Auto Insurance Co. 



Magazine . . . . . . . . . . . . . . . . . .$14,387 $28,385 -49.3 


B2B magazines . . . . . . . . . . . . . . . . .749 641 16.9 



Newspaper . . . . . . . . . . . . . . . . . .17,557 18,955 -7.4 



Network TV . . . . . . . . . . . . . . . .103,735 127,266 -18.5 

Spot TV . . . . . . . . . . . . . . . . . . . .13,859 7,666 80.8 

Syndicated TV . . . . . . . . . . . . . . . . .348 6,982 -95.0 



Network radio . . . . . . . . . . . . . . . .1,754 5,238 -66.5 


Local radio . . . . . . . . . . . . . . . . . .11,460 12,623 -9.2 

Outdoor . . . . . . . . . . . . . . . . . . . .16,429 17,537 -6.3 

Internet . . . . . . . . . . . . . . . . . . . .33,878 15,547 117.9 



Total . . . . . . . . . . . . . . . . . . . .338,053 401,674 -15.8 


State Farm . . . . . . . . . . . . . . . . .262,115 321,327 -18.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$31,947 $31,948 0.0 

Earnings . . . . . . . . . . . . . . . . . . . . .2,977 847 251.5 

Headquarters 

State Farm Mutual Auto Insurance Co./1 State Farm Plaza, 

Bloomington, Ill. 61710/Phone: (309) 766-2311. 


Corporate: Edward B. Rust, Jr., chmn & CEO; Mike Davidson, 

chief agency & mktg officer; Pam El, VP-mktg; Mark Gibson, asst 

VP-adv; Ed Gold, dir-media & sponsorships; Tim Van Hoof, dircreative 

& strategy. 

DDB Worldwide Communications Group, Chicago. Dave 

Kissel, sr VP & grp bus dir. 

OMD Worldwide, New York & Chicago. Tom Bell, client 

comms dir-Chicago. — media svcs. 

Del Rivero Messianu DDB, Coral Gables, Fla. Madeline Perez- 

Velez, acct dir. — Hispanic adv. 

DraftFCB. Dave Edington, sr VP & grp bus dir. — direct mail. 

Marquette Group, Peoria, Ill. Mary Jo Gleason, pres. — mktg 

svcs, Yellow Pages. 

28 Target Corp. 



Magazine . . . . . . . . . . . . . . . . . .$83,040 $78,236 6.1 


B2B magazines . . . . . . . . . . . . . . . . .589 1,052 -44.0 



Newspaper . . . . . . . . . . . . . . . . .155,771 150,102 3.8 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .NA 2,111 NA 

Network TV . . . . . . . . . . . . . . . .183,066 164,215 11.5 

Spot TV . . . . . . . . . . . . . . . . . . . .71,219 79,840 -10.8 

Syndicated TV . . . . . . . . . . . . . . . .8,532 1,979 331.2 





Local radio . . . . . . . . . . . . . . . . . . .8,070 6,842 18.0 

Outdoor . . . . . . . . . . . . . . . . . . . . .6,846 9,304 -26.4 

Internet . . . . . . . . . . . . . . . . . . . .56,713 36,906 53.7 



Total . . . . . . . . . . . . . . . . . .1,156,892 1,021,193 13.3 


Target . . . . . . . . . . . . . . . . . . . . .670,607 601,967 11.4





Sales . . . . . . . . . . . . . . . . . . . . . .$59,490 $52,620 13.1 

Earnings . . . . . . . . . . . . . . . . . . . . .2,787 2,408 15.7 

Headquarters 

Target Corp./1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: 

(612) 304-6073. 


Corporate: Robert Ulrich, chmn & CEO; Michael Francis, exec 

VP-mktg. 

BBDO Worldwide, New York. Ted Gilvar, exec VP & sr acct 

dir. — Target. 

Fame, Minneapolis. Lynne Robertson, pres. — Target. 

Peterson Milla Hooks, Minneapolis. Gayle Malcolm, acct dir. — 

Target. 

Wieden & Kennedy, Portland, Ore. Jenny Campbell, acct dir. — 

Target. 


chief creative officer; Shawn Zupp, acct dir. — interactive mktg, 

Target. 

Haworth Marketing & Media, Minneapolis. Gary Tobey, chmn 

& CEO. — media svcs, interactive mktg, Target. 

4 Time Warner 



Magazine . . . . . . . . . . . . . . . . .$258,553 $309,546 -16.5 


B2B magazines . . . . . . . . . . . . . .24,690 33,657 -26.6 



Newspaper . . . . . . . . . . . . . . . . .238,159 281,633 -15.4 


Spanish-language Newspaper . . . .908 1,199 -24.2 

FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .481 1,397 -65.6 

Network TV . . . . . . . . . . . . . . . .445,217 467,681 -4.8 

Spot TV . . . . . . . . . . . . . . . . . . .157,528 124,990 26.0 

Syndicated TV . . . . . . . . . . . . . . .54,009 75,975 -28.9 



Network radio . . . . . . . . . . . . . . . .6,717 13,473 -50.1 


Local radio . . . . . . . . . . . . . . . . . .68,299 76,816 -11.1 

Outdoor . . . . . . . . . . . . . . . . . . . .53,846 67,450 -20.2 

Internet . . . . . . . . . . . . . . . . . . . .90,572 167,867 -46.0 



Total . . . . . . . . . . . . . . . . . .3,088,753 3,518,282 -12.2 


Warner Bros. movies . . . . . . . .611,398 596,917 2.4 

AOL . . . . . . . . . . . . . . . . . . . . . . .201,978 363,953 -44.5 

Time Warner video . . . . . . . . . .182,549 259,605 -29.7 

New Line movies . . . . . . . . . . .164,966 197,125 -16.3 

Time Warner Cable . . . . . . . . .156,590 109,224 43.4 

HBO . . . . . . . . . . . . . . . . . . . . . . . .69,255 76,474 -9.4 

TNT . . . . . . . . . . . . . . . . . . . . . . . .43,139 46,306 -6.8 


GameTap . . . . . . . . . . . . . . . . . . .35,696 14,768 141.7 

Sports Illustrated . . . . . . . . . . . .32,887 32,885 0.0 

Bamzu . . . . . . . . . . . . . . . . . . . . . .32,125 17,996 78.5 

TBS . . . . . . . . . . . . . . . . . . . . . . . .31,072 25,009 24.2 

CNN . . . . . . . . . . . . . . . . . . . . . . . .25,157 24,532 2.5 

People . . . . . . . . . . . . . . . . . . . . . .21,364 14,949 42.9 

WB . . . . . . . . . . . . . . . . . . . . . . . . .20,232 51,942 -61.0 

Picturehouse movies . . . . . . . . .14,269 4,189 240.6 

Netscape . . . . . . . . . . . . . . . . . . .13,634 42,237 -67.7 

InStyle . . . . . . . . . . . . . . . . . . . . .13,167 12,659 4.0 

Real Simple . . . . . . . . . . . . . . . . .11,672 5,739 103.4 

TCM . . . . . . . . . . . . . . . . . . . . . . . .11,256 10,347 8.8 

Road Runner . . . . . . . . . . . . . . . .10,364 20,070 -48.4 

Cartoon Network . . . . . . . . . . . .10,082 20,376 -50.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$44,224 $42,401 4.3 

Earnings . . . . . . . . . . . . . . . . . . . . .6,552 2,671 145.3 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .35,604 33,335 6.8 


Cable Systems . . . . . . . . . . . . . . .11,767 8,812 33.5 

Filmed Entertainment . . . . . . . .10,625 11,924 - 10.9 

Networks . . . . . . . . . . . . . . . . . . .10,273 9,570 7.3 

AOL . . . . . . . . . . . . . . . . . . . . . . . . .7,866 8,283 -5.0 

Publishing . . . . . . . . . . . . . . . . . . .5,249 5,278 -0.5 

Headquarters 

Time Warner/1 Time Warner Center, New York, N.Y. 10019/Phone: 

(212) 484-8000. 

Notes 

Time Warner’s Time Warner Cable and Comcast Corp. in July 

2006 bought the assets of bankrupt Adelphia Communications 

Corp. Late that month, Time Warner and Comcast swapped 

some cable systems, most acquired from Adelphia, to streamline 

Time Warner’s and Comcast’s geographic clusters of subscribers. 

Adelphia completed its Chapter 11 reorganization in February 

2007. Under terms of the reorganization, Adelphia creditors 

received shares representing about a 16% interest in Time Warner 

Cable. Time Warner Cable shares began trading on the New York 

Stock Exchange on March 1, 2007. 

Time Warner reported worldwide ad expenses of $4.56 billion in 

2006, $5.14 billion in 2005 and $5.27 billion in 2004. Time Warner 

Cable reported marketing expenses, including advertising costs, of 

$414 million in 2006, $306 million in 2005 and $272 million in 2004. 


Corporate: Richard D. Parsons, chmn & CEO; Jeffrey Bewkes, 

pres & chief operating officer. 

AOL: 22000 AOL Way, Dulles, Va. 20166/Phone: (703) 265-1000. 

Jonathan Miller, chmn & CEO; Ted Leonsis, vice chmn & pres- 

AOL audience bus; Joe Redling, chief mktg officer & pres-access 

bus.



Attik, San Francisco. Will Travis, pres. — AOL AIM, Moviefone. 

Initiative, New York. Larry Orell, chief opers officer-N. Amer. 

— media svcs, AOL, CompuServe, Digital City, ICQ , Mapquest, 

Moviefone, Netscape. 

Home Box Office: 1100 Ave. of the Americas, New York, N.Y. 

10036/Phone: (212) 512-1000. Chris Albrecht, chmn & CEO; Bill 

Nelson, chief operating officer; Eric Kessler, sls & mktg; 

Courteney Monroe, sr VP-adv. 

BBDO Worldwide, New York. Rob Rawley, exec VP& regional 

acct dir. — HBO, Cinemax, Sopranos Series, Oz Series, Sex in the 

City Video. 

ID Media, New York. Faith Slan, acct exec. — media svcs. 

PHD, New York. Elizabeth Forber. — media plng, HBO. 

New Line Cinema: 116 N. Robertson Blvd., Suite 200, Los 

Angeles, Calif. 90048/Phone: (310) 854-5811. Robert K. Shaye, cochmn 

& co-CEO; Michael Lynne, co-chmn & co-CEO; Rolf 

Mittweg, pres & chief operating officer-ww mktg & distribution; 

Russell Schwartz, pres-domestic mktg; David Tuckerman, presdomestic 

theatrical distribution; Diane Charbanic, exec VP-media 

& co-op adv. 

Carat, New York & Los Angeles. John Barnes, mg dir. — media 

svcs, New Line Cinema, New Line Home Video, Fine Line 

Features. 

Southern Progress Corp. (a div of Time Inc.): 2100 Lakeshore 

Dr., Birmingham, Ala. 35209/Phone: (205)445-6000. Tom Angelillo, 

pres & CEO; Scott Sheppard, exec VP-grp pub; Coastal Living: 

Burton Craige, pub; Coastal Living: Shelton Thompson, dirpromo; 

Cooking Light: Chris Allen, pub; Cooking Light: Kate 

Darden, dir-mktg; Cottage Living: Stephen Bohlinger, pub; 

Cottage Living: Susan Sutton, dir-mktg; Health: Jennifer Deans, 

pub; Health: Kristin Moshonas, assoc pub-mktg; Progressive 

Farmer: Bruce Thomas, pub; Progressive Farmer: Allen Vaughan, 

gm; Southern Accents: Bill Carey, pub; Southern Accents: Kristen 

Guinn, dir-mktg; Southern Living: Rich Smyth, pub; Southern 

Living: Theresa Lux, dir-mktg; Sunset: Tom Marshall, pub; 

Sunset: Beth Whiteley, dir-mktg. 

In-house. — Coastal Living, Cooking Light, Cottage Living, 

Health, Progressive Farmer, Southern Accent, Southern Living, 

Sunset. 

Time Inc.: Time & Life Building, Rockefeller Center, New York, 

N.Y. 10020/Phone: (212) 522-1212. Ann Moore, chmn & CEO; John 

Huey, editor-in-chief. Entertainment Weekly: David Morris, pres 

& pub; Tom Morrissy, assoc pub-sls & mktg; Ray Chelstowski, 

ntl sls mgr; Peggy Mansfield, assoc pub-mktg; Sandy Drayton, 

VP-comms & TV devel; Holley Cavanna, dir-cons mktg; Nancy 

Ryan, gm; Fred O. Nelson, VP-editorial devel; Carol Mazzarella, 

dir-prod & tech; Nora McAniff, co-chief opers officer; Mike 

Klingensmith, exec VP-Time Inc; Robin Domeniconi, pres-Time 

Inc. Group; John Squires, co-chief opers officer; Coastal Living: 

Beth Robitaille, assoc pub; Cottage Living: Steve Bohlinger, VP & 

pub; Cooking Light: Kassie Means, assoc pub; Cooking Light: 

Christpoher C. Allen, VP & pub; Cottage Living: Dierdre 

Finegan, assoc pub; Essence: Michelle Ebanks, pres; Barbara 

Britton, VP & assoc pub-sls; Cindy Schreibman, assoc pub-mktg; 

Field & Stream: Eric Aincenko, grp pub; Field & Stream: Jeffrey 

Kamikow, adv dir; InStyle: Maria Tucci Beckett, general mgr; 

Lynette Harrison, pub; John Stevenson, dir-cons mktg; Fortune 

Group: Christopher J. Poleway, pres; Fortune: Michael Federle, 

pub; Money: Michael V. Dukmejian, pub; Jim Richardson, assoc 

pub-mktg; Laurie Howlett, VP-mktg; Fortune Small Business: 

Hugh Wiley, pub; Business 2.0: Lisa Bentley, pub; Life: Andrew 

Blau, pres; Peter Bauer, pub; Suzanne Quint, assoc pub-mktg; 

Parenting: Jeff Wellington, pub & grp VP; Baby Talk: Greg 

Schumann, pub; Steve Sachs, VP-cons mktg; People: Paul Caine, 

grp pub; David Geithner, gm; People en Espanol: Jacqueline 

Hernandez-Fallous, pub; Real Simple: Steven Sachs, pub; Kevin 

White, assoc pub; Sports Illustrated: Mark Ford, pres & pub; 

Dick Raskpof, assoc pub; Jonathan Shar, dir-cons mktg; Jeff Price, 

pres-SI Digital; Sports Illustrated for Kids: Dave Watt, pub; Lara 

Chait, brand mgr; Time: Ed McCarrick, pres & ww pub; Taylor 

Gray, ww assoc pub & global mktg dir; Matthew Turck, assoc 

pub; Nate Stamos, adv dir-N.Y.; Steve Cambron, dir-mktg; 

Transworld Media: Jeff Griffing, dir-sls & mktg; Progressive 

Farmer: Bela Kogler, assoc pub; Health: Renee Tulenko, assoc 

pub-sls; Health: Ellen Kunis, editor-in-chief; CNNMoney.com: 

Greg Schwartz, VP-sls; CNNMoney.com: Vivek Shah, pres-digital 

pub; Time Inc. Business & Finance Network: Michael Federle, 

grp pub; Time Inc. Business & Finance Network: Christopher J. 

Poleway, pres; Women’s Luxury & Lifestyle Group: Kristen 

Connell, VP-pr; Women’s Luxury & Lifestyle Group: Stephanie 

George, pres. 

In-house. — Parenting, Baby Talk, Real Simple, Cottage Living, 

Sports Illustrated, People, InStyle. 

Fallon Worldwide, New York. Susie Nam, acct dir. — cons 

awareness adv, cons branding, Time. 

Fusebox. Hanna Shin, VP-integrated mktg. — Business 2.0. 

Mullen, Wenham, Mass. Bruce Gold, acct super. — Fortune, 

Fortune Small Business. 

RowenWarren, New York. Larry Rowen, ptnr. — Business 2.0. 

StrawberryFrog, New York. Heather Fullerton, head of accounting 

& new bus. — Business 2.0. 

Time Warner Cable: 290 Harbor Dr., Stamford, Conn. 

06902/Phone: (203) 328-0600. Glenn A. Britt, pres & CEO; Larry 

Fischer, exec VP & pres-Time Warner Cable media sls; Lynn 

Yaeger, exec VP-corp affairs; Brian Kelly, sr VP-mktg; Rob Marcus, 

sr exec VP. 

Ogilvy & Mather Worldwide, New York. Jeffrey Wilks, sr ptnr 

& exec grp dir. — Time Warner cable. 

RTC Relationship Marketing, Washington. John Mullin, VP & 

acct dir. — Roadrunner. 

Turner Broadcasting System: 1 CNN Center, Atlanta, Ga. 

30303/Phone: (404) 827- 1700. Kim McQuicken, exec VP-Cartoon 

Network-adv &sls mktg; Phil Kent, chmn & CEO-TBS, Inc.; 

Terence F. McGuirk, vice chmn-TBS, Inc. & chmn/pres-Atlanta 

Braves; Jim Walton, pres-CNN News Group; Greg D’Alba, chief 

operating officer-CNN adv sls & mktg; Mark Lazarus, pres-Turner 

Entertainment Group; David Levy, pres-Turner Entertainment sls 

& mktg & pres-Turner Sports.



Agencies assigned on a project basis. — CNN, TBS, TNT, TCM, 

Headline News. 

Agency in review. — Atlanta Braves. 

In-house. Anne Marie Loeffler, VP media svcs. — media svcs, 

Cartoon Network. 

Mullen, Wenham, Mass. Jim Hartrich, exec VP & mg ptnr. — 

GameTap. 

Leo Burnett Worldwide, Chicago. Anny Gary, sr VP & acct dir. 

— TCM (Turner Classic Movies). 

Warner Bros. Entertainment: 4000 Warner Blvd., Burbank, 

Calif. 91522/Phone: (818) 954-6000. Barry Meyer, chmn & CEO- 

Warner Bros. Entertainment; Alan Horn, pres & chief operating 

officer-Warner Bros. Entertainment; Ron Sanders, pres-Warner 

Home Video; Paul Levitz, pres & pub-DC Comics; Brad Globe, 

pres-Warner Bros. Worldwide Cons Products; Sander Schwartz, 

pres-Warner Bros Animation; Dawn Taubin, pres-domestic mktg, 

Warner Bros. Pictures; Lynn Whitney, sr VP-ww media adv, 

Warner Bros. Pictures; Melanie Jones, sr VP-media plng, The WB 

Television Network; Laura Kim, exec VP-mktg & publicity, 

Warner Independent Pictures; Lisa Gregorian, exec VP-ww mktg, 

Warner Bros. Television Grp svcs. 

MediaCom, Burbank, Calif. Kris Coontz, pres. — media svcs. 

11 Toyota Motor Corp. 



Magazine . . . . . . . . . . . . . . . . .$252,149 $234,608 7.5 


B2B magazines . . . . . . . . . . . . . . .2,926 2,477 18.1 



Newspaper . . . . . . . . . . . . . . . . . .23,484 28,737 -18.3 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 122 -99.4 

Network TV . . . . . . . . . . . . . . . .351,113 336,983 4.2 

Spot TV . . . . . . . . . . . . . . . . . . .262,416 178,721 46.8 

Syndicated TV . . . . . . . . . . . . . . . .6,491 5,350 21.3 



Network radio . . . . . . . . . . . . . . . .5,085 1,045 386.8 


Local radio . . . . . . . . . . . . . . . . . .16,439 16,200 1.5 

Outdoor . . . . . . . . . . . . . . . . . . . .21,849 16,317 33.9 

Internet . . . . . . . . . . . . . . . . . . . .55,621 33,363 66.7 



Total . . . . . . . . . . . . . . . . . .1,995,318 1,783,155 11.9 


Toyota . . . . . . . . . . . . . . . . . . . . .925,056 766,328 20.7 

Lexus . . . . . . . . . . . . . . . . . . . . .247,056 262,707 -6.0 

Scion . . . . . . . . . . . . . . . . . . . . . . .30,363 42,842 -29.1 





Sales . . . . . . . . . . . . . . . . . . . . .$206,049 $189,816 8.6 

Earnings . . . . . . . . . . . . . . . . . . . .14,145 12,381 14.2 


Sales . . . . . . . . . . . . . . . . . . . . . . .77,692 69,368 12.0 

N. Amer. Operating income . . . .4,264 4,038 5.6 


Automotive . . . . . . . . . . . . . . . .188,550 174,375 8.1 

Financial svcs . . . . . . . . . . . . . . .10,996 8,819 24.7 

Other . . . . . . . . . . . . . . . . . . . . . . . .6,504 6,622 -1.8 

Headquarters 

Toyota Motor Corp./1 Toyota-cho, Toyota City, Aichi Prefecture, 

Japan 471-71/Phone: 81-565-28-2121. 


Toyota Motor Corp./Toyota Motor Sales USA, 19001 S. Western 

Ave., Torrance, Calif. 90501/Phone: (310) 468-4000. 

Notes 

Toyota Motor Sales USA in April 2007 promoted Bob Carter to 

group VP-general manager of Toyota Division from the same post 

at Lexus Division. Jim Farley, formerly group VP-marketing, succeeded 

Mr. Carter as group VP-general manager of Lexus. In May 

2007, Toyota filled Mr. Farley’s marketing post, naming company 

veteran Randy Pflughaupt VP-marketing of the Toyota Division. 


Corporate: Fuji Cho, chmn; Katsuaki Watanabe, pres; Yukitoshi 

Funo, chmn & CEO-Toyota Motor N. Amer. & Toyota Motor 

Sales USA; James E. Press, pres-Toyota Motor N. Amer.; Steven 

Strum, grp VP- strategic rsch, plng & corp comms, Americas; Jim 

Lentz, exec VP-Toyota Motor Sales USA; Donald V. Esmond, sr 

VP-automotive opers, Toyota Motor Sales USA; Dave Illingworth, 

sr VP & chief plng & admin officer-Toyota Motor Sales USA. 

DentsuAmerica, New York. Mike Wilson, exec VP & chief creative 

officer; Valerie Heine, sr VP & acct dir; Scott Daly, exec VP 

& exec media dir-corp adv. — corporate adv. 

Conill, Torrance, Calif. Carlos Martinez, exec VP & gm; Anna 

M. Rodriguez, client svcs dir. — Hispanic adv. 

NAS Recruitment Communications, Cincinnati. Matthew 

Adam, VP. — recruitment mktg. 

Lexus Division: 19001 S. Western Ave., Torrance, Calif. 

90501/Phone: (310) 468- 4000. Jim Farley, grp VP & gm; Deborah 

Wahl-Meyer, VP-mktg; Nancy Fein, VP-svc, parts & customer 

svc; Jim Colon, VP-sls & dealer devel; Deborah Senior, corp mgradv, 

brand & prod strategy; Keith Dahl, natl mgr- event mktg; 

Brian Bolain, natl mgr-adv & media; Robin Pisz, natl mgr-media 

& adv; Andrea Lim, media mgr; Kimberly Gardiner, creative mgr. 

Team One Advertising, El Segundo, Calif. Brian Sheehan, CEO; 

Paul Mareski, mgmt dir; Chris Graves, exec creative dir. — Lexus 

vehicles. 

Zenith Media USA, New York. Peggy Green, pres- bdcast; Ava 

Jordhamo, sr VP-natl bdcast. — media buying, Lexus. 

Conill, Torrance, Calif. Beatriz del Amo, acct super; Cynthia 

McFarlane, exec VP & mg dir. — Hispanic adv, Lexus.



Scion Division: 19001 S. Western Ave., Torrance, Calif. 

90501/Phone: (310) 468-4000. Mark Templin, VP; Steve Haag, corp 

mgr; Lisa Materazzo, natl mktg comms mgr; Adrian Si, interactive 

mktg mgr. 

Attik, San Francisco. Rick Peralta, CEO. — Scion vehicles. 

Zenith Media USA, New York. Jamie Rhind, sr VP-comms plng. 

— media svcs, interactive mktg, Scion. 

Toyota Division: 19001 S. Western Ave., Torrance, Calif. 

90501/Phone: (310) 468- 4000. Bob Carter, grp VP & gm; David 

Pelliccioni, sr VP-sls & mktg; Dave Fleming, VP-sls; Ernest 

Bastien, VP- vehicle opers grp; Randy Pflughaupt, VP-mktg. 

Saatchi & Saatchi, Torrance, Calif. Kurt Ritter, CEO- Saatchi & 

Saatchi LA. — Toyota vehicles. 

Zenith Media USA, New York. Peggy Green, pres-bdcast; Ava 

Jordhamo, sr VP-natl bdcast. — media buying. 


CEO; Garlanda Freeze, VP & acct dir. — African-American adv, 

Avalon, Camry, Corolla, Matrix, Yaris. 

10 Unilever 



Magazine . . . . . . . . . . . . . . . . .$219,958 $233,894 -6.0 


B2B magazines . . . . . . . . . . . . . . .2,606 3,366 -22.6 



Newspaper . . . . . . . . . . . . . . . . . . . .684 285 139.9 


Spanish-language Newspaper . . . .107 1 NA 

FSI . . . . . . . . . . . . . . . . . . . . . . . . .39,213 36,831 6.5 

Network TV . . . . . . . . . . . . . . . .301,020 239,356 25.8 

Spot TV . . . . . . . . . . . . . . . . . . . .10,614 10,138 4.7 

Syndicated TV . . . . . . . . . . . . . . .66,811 61,348 8.9 





Local radio . . . . . . . . . . . . . . . . . . .4,737 6,575 -28.0 

Outdoor . . . . . . . . . . . . . . . . . . . . .2,786 13,801 -79.8 

Internet . . . . . . . . . . . . . . . . . . . .27,944 13,379 108.9 



Total . . . . . . . . . . . . . . . . . .2,098,303 1,943,495 8.0 


Dove . . . . . . . . . . . . . . . . . . . . . .176,025 153,560 14.6 

Lipton . . . . . . . . . . . . . . . . . . . . . .57,359 52,820 8.6 

Slim-Fast . . . . . . . . . . . . . . . . . . .51,724 38,416 34.6 

Axe . . . . . . . . . . . . . . . . . . . . . . . .48,462 52,131 -7.0 

Degree . . . . . . . . . . . . . . . . . . . . .47,501 35,239 34.8 

Sunsilk . . . . . . . . . . . . . . . . . . . . .45,212 0 NA 

Bertolli . . . . . . . . . . . . . . . . . . . . .36,417 28,424 28.1 

Shedd’s Country Crock . . . . . . .35,899 36,386 -1.3 

Breyers . . . . . . . . . . . . . . . . . . . . .33,343 29,973 11.2 

Suave . . . . . . . . . . . . . . . . . . . . . .30,119 20,004 50.6 

Knorr . . . . . . . . . . . . . . . . . . . . . .29,133 6,375 357.0 

Hellmann’s . . . . . . . . . . . . . . . . . .28,394 19,288 47.2 


Vaseline . . . . . . . . . . . . . . . . . . . .24,632 31,964 -22.9 

I Can’t Believe It’s Not Butter . .23,108 12,824 80.2 

Caress . . . . . . . . . . . . . . . . . . . . . .21,023 21,374 -1.6 

All . . . . . . . . . . . . . . . . . . . . . . . . .17,456 33,968 -48.6 

Promise . . . . . . . . . . . . . . . . . . . .16,098 9,934 62.0 

Wish-Bone . . . . . . . . . . . . . . . . . .15,967 14,189 12.5 

Ragu . . . . . . . . . . . . . . . . . . . . . . .11,636 14,168 -17.9 

Unilever . . . . . . . . . . . . . . . . . . . .11,348 20,659 -45.1 



Sales . . . . . . . . . . . . . . . . . . . . . .$49,548 $47,521 4.3 

Earnings . . . . . . . . . . . . . . . . . . . . .5,481 3,533 55.1 


Sales . . . . . . . . . . . . . . . . . . . . . . .17,222 16,309 5.6 

Operating profit . . . . . . . . . . . . . .2,722 2,127 28.0 


Savory & dressings . . . . . . . . . . .17,207 16,776 2.6 

Personal Care . . . . . . . . . . . . . . .13,901 12,975 7.1 

Ice Cream & Beverages . . . . . . . .9,471 9,073 4.4 

Home and other . . . . . . . . . . . . . .8,967 8,695 3.1 

Headquarters 

Unilever/3000 DK, PO Box 760, Rotterdam, Netherlands /Phone: 

31-10-217-4000. 


Unilever/800 Sylvan Ave., Englewood Cliffs, N.J. 07632/Phone: 

(201) 894-7760. 


Corporate: Antony Bergman, chmn; Patrick Cescau, group chief 

exec. 

NAS Recruitment Communications, Raleigh, N.C. Judy Wilson, 

VP. — recruitment mktg. 

Unilever North American Ice Cream: 909 Packerland Dr., Green 

Bay, Wis. 54303/Phone: (920) 499-5151. Walt Freese, CEO-Ben & 

Jerry’s Homemade; Eric Walsh, pres-Good Humor & Breyers; 

Dave Stever, dir-mktg, Ben & Jerry’s Homemade; Dan Hammer, 

VP-mktg, Good Humor & Breyers. 

Amalgamated, New York. Rob Hudak, ptnr; Doug Jaeger, ptnr; 

Matt Spangler, ptnr. — Ben & Jerry’s. 

Campbell Mithun, Minneapolis. Don Kvam, exec VP & grp 

mgmt super. — Breyers, Good Humor, Klondike, Popsicle. 

Golin/Harris, Chicago. Carrie von der Sitt, sr VP; Shelley Ward, 

acct grp super. — pr, Breyers, Good Humor, Klondike, Popsicle. 

Unilever U.S.: 800 Sylvan Ave., Englewood Cliffs, N.J. 

07632/Phone: (201) 567- 8000. Michael B. Polk, pres-Americas; 

Kevin Havelock, pres-Unilever U.S. & grp VP-Unilever; Bauke 

Rouwers, sr VP & gm-savory, olive oil, chilled, frozen, Americas; 

Amanda Sourry, VP & gm-meal solutions & new vitality platforms; 

Mike Bauer, VP & gm-spreads, dressings & beverages; 

Micheal Faherty, VP-brand devel, spreads & dressings-N. Amer.; 

Lisa Klauser, VP-integrated mktg capability; Donna Goldfarb, dirshopper 

& category insights; James Wong, VP-bus devel, 

Americas; Donna Barker, dir-brand building, Slim Fast; Esther



Lem, VP- brand devel, hair care; Stan Cook, VP & gm-hair care; 

Christopher Luxon, VP-brand devel, deodorants; Kevin George, 

VP & gm-deodorants; Ricardo Martinez, dir-brand building, new 

vitality initiatives; Todd Tillemans, VP & gm-skin care; Nicholas 

Liabeuf, VP-brand devel, laundry; Bill Littlefield, VP & gm-laundry; 

Marc Shaw, dir- building multicultural mktg excellence; 

Christine Durkin, dir-brand building, Lipton; Lisa Klauser, VPbrand 

building & mktg excellence & VP-media, Americas. 

Bartle Bogle Hegarty, New York. Sarah Thompson, head acct 

mgr. — Axe, All laundry detergent, Omo laundry detergent, 

Promise spread, Vaseline. 

Dailey & Associates, Los Angeles. John Stranger, sr VP & grp 

mgmt super. — Lawry’s. 


Hempel, pres-DDB NY. — Lipton tea, soups & prepared meals. 

JWT, Sao Paulo. Stefano Zunino, global bus dir. — Andrelon, 

Beseda, Brooke Bond, Caress, Coral, Hazeline, Knorr, Lipton, 

Lux, Mods, Saga, Sunsilk. 

Lowe Worldwide, New York. Nick McElwee, acct exec. — 

Degree, Snuggle. 

McCann Erickson Worldwide, New York. Linda Luca, exec VP 

& grp mg dir. — Bertolli, I Can’t Believe It’s Not Butter, Skippy 

peanut butter. 

Ogilvy & Mather Worldwide, New York. Darren Kapelus, grp 

acct dir-Hellmann’s, Ragu, Slim Fast, Wishbone; Mike 

Hemingway, ww acct dir-Dove, Ponds, Rave, Suave. — Dove, 

Hellmann’s, Ponds, Promise, Ragu, Rave, Slim Fast, Suave, 

Wishbone. 

Stone & Simons Advertising, Southfield, Mich. Douglas Stone, 

pres; Victoria Webb, VP & acct super. — Brummel & Brown, 

Shedd’s Country Crock, Imperial. 

MindShare Worldwide, New York. Nadine McHugh, sr ptnr & 

strategic planning dir. — media svcs. 

GMR Marketing, New York. Steve Jarvis, exec VP. — mktg svcs, 

Axe. 

Octagon, London. Christine Brown, grp dir. — mktg svcs, Lever 

2000. 

29 U.S. Government 



Magazine . . . . . . . . . . . . . . . . .$107,987 $132,343 -18.4 


B2B magazines . . . . . . . . . . . . . . .7,232 9,045 -20.0 



Newspaper . . . . . . . . . . . . . . . . . .38,152 28,029 36.1 



Network TV . . . . . . . . . . . . . . . .141,222 162,960 -13.3 

Spot TV . . . . . . . . . . . . . . . . . . . .29,731 22,917 29.7 

Syndicated TV . . . . . . . . . . . . . . .24,032 24,836 -3.2 



Network radio . . . . . . . . . . . . . . .15,660 13,155 19.0 





Local radio . . . . . . . . . . . . . . . . . .23,774 27,089 -12.2 

Outdoor . . . . . . . . . . . . . . . . . . . . .5,134 3,676 39.7 

Internet . . . . . . . . . . . . . . . . . . . .43,736 34,931 25.2 



Total . . . . . . . . . . . . . . . . . .1,132,711 1,230,250 -7.9 


U.S. Army . . . . . . . . . . . . . . . . . .174,953 145,074 20.6 

Office of Natl Drug Control Policy .116,549 140,035 -16.8 

USPS . . . . . . . . . . . . . . . . . . . . . . .63,281 91,149 -30.6 

U.S. Navy . . . . . . . . . . . . . . . . . . .41,308 31,167 32.5 

U.S. Air Force . . . . . . . . . . . . . . . .32,481 43,151 -24.7 

U.S. Marines . . . . . . . . . . . . . . . . .27,845 31,020 -10.2 

Amtrak . . . . . . . . . . . . . . . . . . . . .25,467 26,361 -3.4 

U.S. Mint . . . . . . . . . . . . . . . . . . . .21,975 13,456 63.3 

HHS . . . . . . . . . . . . . . . . . . . . . . . .16,865 28,790 -41.4 

Over The Limit campaign . . . . .16,846 0 NA 

Medicare . . . . . . . . . . . . . . . . . . . .13,682 20,771 -34.1 

CDC . . . . . . . . . . . . . . . . . . . . . . . .12,984 15,675 -17.2 

Today’s Military web site . . . . . .10,036 9,767 2.7 

Headquarters 

U.S. Government/Washington, D.C. 


Air National Guard: NGB/A1R, Ste. 10510, 1411 Jefferson Davis 

Hwy., Arlington, Va. 22202/Phone: (703) 607-2913. Chief Master Sgt. 

Myrtle Gaynor, chief-recruiting & retention adv. 

Laughlin Marinaccio & Owens Advertising, Arlington, Va. 

Kendria Perry, acct exec. — U.S. Air National Guard. 

Amtrak: 10 G St., N.E./Ste. 3E-562, Washington, D.C. 

20002/Phone: (202) 906- 4000. Alex Kummant, CEO & pres; 

Emmett Fremaux, VP-mktg & product mgmt; David Lim, chief 

mktg officer; Gail Reisaman, sr dir-adv & mktg programs; Darlene 

Abubakar, dir-natl adv. 

Arnold Worldwide, McLean, Va. Sherryl Eklind, VP & grp acct 

dir. — Amtrak. 

DDB Worldwide Communications Group. — West Coast, 

Amtrak. 

Images USA, Atlanta. Bob McNeil, pres & CEO. — Southeast, 

Amtrak. 

Army National Guard: NGB-ASM/1411 Jefferson Davis Hwy., 

Arlington, Va. 22202/Phone: (703) 607-3563. Lt. Gen. Clyde A. 

Vaughn, dir; Col. Richard Guzzetta, strength maintenance division; 

Lt. Col. Erich Randall, chief-adv. 

Laughlin Marinaccio & Owens Advertising, Arlington, Va. Doug 

Laughlin, pres. — Army National Guard. 

Docupak, Pelham, Ala. Philip Crane, pres. — sls promo & direct 

mktg. 

Bureau of Engraving & Printing: 14th St. and C St. SW, 

Washington, D.C. 20228/Phone: (202) 874-3545. Larry R. Felix, dir; 

Dawn Haley, chief-external relations. 

Burson-Marsteller, Washington. Mary Crawford, mg dir. — currency 

introduction campaign, Bureau of Engraving & Printing.



Centers for Disease Control & Prevention: 1600 Clifton Road, 

NE, Atlanta, Ga. 30341/Phone: (770) 488-6480. Dr. Julie Louise 

Gerberding, dir; Jay Bernhardt, dir-mktg; Faye Wong, dir- VERB 

campaign; Lori Asbury, creative team leader-VERB campaign. 

A Partnership, New York. Anita Lai, acct dir-Asian- American 

adv. — Asian-American adv, CDC. 

Arc Worldwide, Chicago. Eric Rosenthal, sr VP, gm, promo & 

shopper mktg. — interactive & promo mktg, CDC. 

Ogilvy Public Relations Worldwide, New York. Cindy Gelb, 

tech monitor. — pr, “Screen for Life” National Colorectal Cancer 

Action Campaign. 

Porter Novelli, Washington. Katherine Lyon-Daniel, tech monitor-Autism 

Awareness Campaign; Lee Ann Ramsay, tech monitor-Arthritis 

Pain Reliever Campaign; Ann Forsythe, tech monitor-Nat’l 

Bone Health Campaign. — pr, Arthritis Pain Reliever 

Campaign, Autism Awareness Campaign, Nat’l Bone Health 

Campaign. 

Central Intelligence Agency: CIA Recruitment Center, 

Washington, D.C. 20505/Phone: (703) 482-0623. Gen. Michael 

Hayden, dir. 

In-house. 

Dept. of Army: 111 Army Pentagon, Washington, D.C. 

20310/Phone: 703-692- 1297. Hon. Pete Geren, acting sec-army; Gen. 

George Casey, chief of staff-Army, Manpower & Reserve Affairs; 

Ronald J. James, asst sec.-Army, Manpower & Reserve Affairs; 

John P. McLaurin III, depty asst sec.-HR; Barry N. Lipsy, chief 

mktg officer. 

Casanova Pendrill, Costa Mesa, Calif. Dan Nance, pres & CEO. 

— Hispanic adv, U.S. Army. 

IW Group, Los Angeles. Nita Song, pres. — Asian-American 

adv, U.S. Army. 

MRM Worldwide, New York. Lisa Ann Nocella, sr VP & diropers; 

Anders Ekman, exec VP. — direct mktg, U.S. Army. 

NAS Recruitment Communications, Cleveland. Jim Miller, cochmn. 

— recruiting, U.S. army Medical. 

Dept. of Homeland Security: Nebraska Ave. Complex (NAC), 

3801 Nebraska Ave., N.W., Washington, D.C. 20528/Phone: (202) 

282-8000. Michael Chertoff, sec.; Edward Fox, asst sec.-pub affairs. 


Housing & Urban Development: 451 Seventh St. S.W., Room 

10000, Washington, D.C. 20410/Phone: (202) 708-0417. Alphonso 

Jackson, sec.; Roy A. Bernardi, deputy sec.; Valerie Hayes, diroffice 

of small & disadvantaged bus utilization. 


Internal Revenue Service: 1111 Constitution Ave. N.W., 

Washington, 20224/Phone: (202) 622-5200. Gail Ellis, chief-ecomms 

& mktg. 

Agency in review. 

Joint Advertising, Market Research & Studies: 4040 Fairfax 

Dr., Ste 200, Arlington, Va. 22203/Phone: (703) 696-7177. Matt 

Boehmer, prog mgr; Capt. John A. Marksbury (USMC), project 

officer-joint adv; Lt. Jasmine Gough (USN), project officer-joint 

adv; Lt. Cmdr Brad K. Terrill (USCG), project officer-joint adv; 

Andrea Zucker, project officer-mkt research & studies. 

No agency. 

Office of National Drug Control Policy: 750 17th St. NW, 

Washington, 20503/Phone: (202) 395-6627. John P. Walters, dir; 

Robert Denniston, dir-natl youth anti-drug media campaign; 

Kendall B. Johnson, deputy dir-natl youth anti-drug media campaign. 

IW Group, Los Angeles. Nita Song, pres-Asian-American adv. 

DraftFCB, New York & San Juan. Mark Amorelli, sr VP & grp 

mgmt dir-New York; Carmen Cedre, VP & gm-San Juan. — 

media plng & pr, Office of National Drug Control. 

Fleishman-Hillard, Washington. Ann Davison, sr VP, ptnr & 

acct dir-news media outreach. — pr 

LaGrant Communications, Los Angeles. Keisha Brown, sr VP & 

gm. — African-American adv. 

Latinvox, New York. Roberto Ramos, pres & acct dir. 

U.S. Air Force: Air Force Recruiting Service RSM, 550 D St. W., 

Ste 1, Randolph AFB, Texas 78150-4527/Phone: (210) 565-0500. 

Michael W. Wynne, sec. of the Air Force; Gen. T. Michael 

Moseley, chief of staff; Brig. Gen. Suzanne M. Vautrinot, Cmdr.- 

Air Force recruiting svcs; Col. Earl S. Chase, vice Cmdr.; Col. 

Brian Madtes, chief-mktg div; Tim Talbert, deputy chief-mktg div. 

GSD&M, Austin, Texas. Lee Pilz, acct dir. — Unites States Air 

Force. 

Cultura Group, Dallas. Scott Gassert, media dir. — Hispanic adv, 

U.S. Air Force. 

Marketing Arm (U.S. Marketing & Promotions), Dallas. Mike 

Glover, acct dir-mobile mktg. — mobile mktg, U.S. Air Force. 

Merkle, Lanham, Md. Michael Matthias, sr VP-client mgmt svcs. 

— Database mgmt, U.S. Air Force. 

Tribal DDB, Dallas. Mark McKinney, gm. — interactive mktg, 

U.S. Air Force. 

Virion, Dallas. Jeff Erickson, dir-interactive client svcs. — U.S. 

Air Force. 

U.S. Air Force Reserve: HQAFRC/RSAA, 1000 Corporate 

Pointe, Warner Robins, Ga. 31088/Phone: (478) 327-0655. Col. 

Francis M. Mungavin, Cmdr-recruiting; Maj. Leslie Pratt, chiefadv 

& info systems; Chief Master Sgt. R. Eric Snipes, chief-adv 

branch. 

Blaine Warren, Las Vegas. Kristen Whiteley, acct mgr. — U.S. 

Air Force Reserve. 

U.S. Army Accessions Command: Strategic Communications, 

Marketing and Outreach, G7/9 ATAL-S, 232 Old Ironsides Ave, 

Fort Knox, Ky. 40121-5163/Phone: (502) 626-0182. Lt. Gen. Benjamin 

C. Freakley, commanding Gen.; Col. David A. Lee, deputy chief 

of staff. 

Casanova Pendrill, Costa Mesa, Calif. Laura Marella, acct exec. 


MRM Worldwide, New York. Lisa Ann Nocella, sr VP & dir; 

Anders Ekman, exec VP & acct dir. — mktg svcs, U.S. Army 

Accessions Command.



U.S. Army Reserve: Advertising through U.S. Army Accessions 

Command, Strategic Outreach Directorate, Advertising Division, 

1307 Third Ave., Fort Knox, Ky. 40121-2726/Phone: (502) 626-0169. 

Lt. Gen. Jack C. Stultz, chief; Brig. Gen. Richard Sherlock, deputy 

chief; Brig. Gen Oscar R. Anderson, chief of staff. 

MRM Worldwide, New York. Anders Ekman, exec VP & acct 

dir. — U.S. Army Reserve. 

Carol H. Williams Advertising, Chicago. Carol Williams, pres 

& CEO. — African-American adv. 

Casanova Pendrill, Costa Mesa, Calif. Laura Marella, acct dir. — 

Hispanic adv, interactive mktg, point-of-sale merch & database 

mktg & analytical support, U.S. Army Reserve. 

U.S. Coast Guard (Department of Homeland Security): U.S. 

Coast Guard Recruiting Command, 2300 Wilson Blvd., Ste. 500, 

Arlington, Va. 22201/Phone: (212)753-4700. Mauro Cooper, chiefrecruitment 

adv. 

Cossette Communications, New York. Fred Morris, VP & client 

relationship mgr; Katie Dooley, acct super; Peter Beiro, media 

super. — U.S. Coast Guard. 

U.S. Dept. of Health & Human Services: 200 Independence 

Ave., S.W., rm. 615F, Washington, D.C. 20201/Phone: (202) 690- 

7000. Michael O. Leavitt, sec. of U.S. Dept of Health & Human 

Svcs; Eric Hargan, acting deputy sec. of U.S. Dept of Health & 

Human Svcs; Rich McKeown, HHS chief of staff. 

McCann Erickson Worldwide, New York. ToriAnn Bonade, sr 

VP & grp dir. — Small Steps: Childhood Obesity Prevention 

Campaign, Adult Obesity Prevention Campaign. 

Gray, Kirk VanSant Advertising, Baltimore. Gary Raim, presdirect 

mktg. — Medicare. 

U.S. Dept. of Transportation: 400 7th St., S.W., Washington, 

D.C. 20590/Phone: (202) 366-4000. Norman Y. Mineta, sec. of 

transportation; Maria Cino, Deputy sec. of transportation. 

Richards Group, Dallas. Scott Crockett, principal; David 

Canright, creative grp head; Peter Everitt, creative grp head. — 

Booster seat education campaign. 

U.S. Marine Corps: Marine Corps Recruiting Command, 3280 

Russell Rd., Quantico, Va. 22134/Phone: (703) 784-9433. Brig. Gen. 

Richard Tryon, commanding Gen.; Lt. Col. Michael Zeliff, asst 

chief of staff-adv. 

MindShare Worldwide, Atlanta. Andie Fox, mg dir. — media 

svcs, U.S. Marines. 

UniWorld Group, Quantico, Va. Herman Morales, grp acct dir; 

Kelly Rodman, acct dir. — African-American, Hispanic Strategy, 

Media & PR, Marine Corps Recruiting Comman. 

U.S. Mint: 801 9th St. NW, Washington, D.C. 20220/Phone: (202) 

354-7200. Edmond C. Moy, dir; Gloria Eskridge, assoc dir-mktg. 

Campbell-Ewald, Warren, Mich. James P. Huchok, exec VP & 

acct dir. — United States Mint National Advertising Program. 

Weber Shandwick, Chicago. — $1 Coin Program. 

U.S. Navy: Navy Recruiting Command, 5722 Integrity Drive 

Bldg. 784, Millington, Tenn. 38054/Phone: (901) 874-9393. Rear 

Adm. Joseph F. Kilkenny, cmdr-Navy Recruiting Command; 

Capt. Thomas Buterbaugh, dir-adv & mktg. 

Campbell-Ewald, Warren, Mich. Kathleen M. Donald, exec VP 

& acct dir. 

Accent Marketing, Coral Gables, Fla. Yaidi Sotolongo, acct dir. 

— Hispanic adv, media events, pr. 


svcs. — African-American adv. 

U.S. Postal Service: 475 L’Enfant Plaza SW, Room 1141, 

Washington, D.C. 20260-1019/Phone: (202) 268-3050. John E. Potter, 

postmaster genl & CEO; Rod DeVar, adv mgr. 

Campbell-Ewald, Warren, Mich. Mark Bellissimo, exec VP & 

acct dir. 

5 Verizon Communications 



Magazine . . . . . . . . . . . . . . . . . .$65,487 $51,637 26.8 


B2B magazines . . . . . . . . . . . . . . .9,579 4,216 127.2 



Newspaper . . . . . . . . . . . . . . . . .598,402 570,626 4.9 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .111 91 22.4 

Network TV . . . . . . . . . . . . . . . .417,284 339,167 23.0 

Spot TV . . . . . . . . . . . . . . . . . . .171,611 162,606 5.5 

Syndicated TV . . . . . . . . . . . . . . . .7,163 11,399 -37.2 





Local radio . . . . . . . . . . . . . . . . .101,809 101,245 0.6 

Outdoor . . . . . . . . . . . . . . . . . . . .57,624 53,684 7.3 

Internet . . . . . . . . . . . . . . . . . . .123,567 144,013 -14.2 



Total . . . . . . . . . . . . . . . . . .2,821,795 2,481,279 13.7 


Verizon . . . . . . . . . . . . . . . . . .1,933,352 1,725,241 12.1 

Superpages.com . . . . . . . . . . . . .13,226 31,275 -57.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$88,144 $69,518 26.8 

Earnings . . . . . . . . . . . . . . . . . . . . .6,197 7,397 -16.2 


Wireline . . . . . . . . . . . . . . . . . . . .50,794 37,616 35.0 

Domestic Wireless . . . . . . . . . . .38,043 32,301 17.8 

Headquarters 

Verizon Communications/140 West St., New York, N.Y. 

10007/Phone: (212) 395-2121. 





Notes 

Verizon Communications in May 2007 consolidated advertising 

and media accounts for its corporate and business-to-business 

units with that of Verizon Wireless. This marked the first time 

Verizon and Verizon Wireless completely merged agency functions. 

Verizon Communications owns 55% of Verizon Wireless; 

Vodafone owns 45%. 

The move whittled down a roster of more than 20 creative and 

media-buying agencies to 10. All of the 10 selected agencies were 

previously on Verizon Communications’ or Verizon Wireless’ roster. 

McCann Erickson, creative incumbent on wireless, added 

responsibility for Verizon’s corporate and B-to-B creative. McCann 

sibling Momentum, already on the wireless roster, took on 

responsibility for sponsorships for both Verizon Communications 

and wireless; sibling MRM won consolidated direct marketing. 

Interpublic-owned digital shop R/GA, which had worked for 

Verizon Communications, was to do digital design work for both 

wireless and corporate. Independent GlobalHue (already on the 

wireless roster) and AdAsia (already on the corporate roster) took 

on multicultural. WPP’s Landor Associates, on the corporate roster, 

was named to handle brand identity and naming. 

Universal McCann, which had handled planning for wireless, 

added duties for consolidated media planning. Publicis Groupe’s 

Zenith Media, incumbent media buyer for both corporate and 

wireless, kept its media-buying assignments. Zenith’s Moxie 

Interactive was named as agency for online creative, planning and 

buying. 

Losers in the reorganization were Interpublic’s DraftFCB, a longtime 

agency for Verizon Communications, and independent 

Mcgarrybowen, which worked for Verizon Communications 

since 2002. 

Verizon spun off its directory division in November 2006, creating 

the new public company Idearc. Idearc publishes directories 

under the Verizon Yellow Pages brand and operates 

Superpages.com, an online directory. Idearc had 2006 revenue of 

$3.22 billion; 93% came from print directory advertising and 7% 

from Superpages.com. 

Verizon bought MCI for $6.7 billion in January 2006. MCI’s former 

CEO, Bernard J. Ebbers, was found guilty in mid-March 2005 

on nine counts of directing an $11 billion fraud that bankrupted 

MCI in 2002 when it was known as WorldCom. 


Corporate: Ivan Seidenberg, chmn & CEO; Denny Strigl, pres & 

chief operating officer; John Stratton, exec VP & chief mktg officer; 

John Harrobin, sr VP-mtkg. 

McCann Erickson Worldwide, New York. Thom Gruhler, exec 

VP & total comms dir. — Verizon. 

Verizon Media at Zenith, New York. Wendy Marquardt, pres. 

— media svcs, brand campaign, cons & bus DSL, FiOS (fiber 

optics), diversity, wholesale (trade) & Avenue (trade awareness), 

Verizon. 

Moxie Interactive, New York and Atlanta. Shelley Bertsch, sr 

VP-client svcs. — interactive creative & media svcs. 

R/GA, New York. Richard Marks, grp acct dir. — interactive 

mktg, Verizon. 

Landor Associates, New York. Allen Adamson, mg dir. — brand 

strategy & design, Verizon. 

AdAsia Communications, New York. Kevin Lee, pres & CEO; 

Annie Shih, sr VP & acct dir. — multicultural adv & media buying. 

MRM Worldwide, New York. Bill Kolb, pres. — direct mktg, 

Verizon. 

Verizon Business: 140 West St., New York, N.Y. 10007/Phone: 

(212) 395-2121. John Killian, pres; Nancy Gofus, sr VP & chief mktg 

officer. 



Verizon Telecom: 140 West St., New York, N.Y. 10007/Phone: 

(212) 395-2121. Virginia Ruesterholz, pres; Marilyn O’Connell, chief 

mktg officer; John Winsatt, sr VP-cons mktg; Monte Beck, VPbus 

mktg. 



Verizon Media at Zenith, New York. Mike Neiss, sr VP & plng 

dir; Dave Penski, sr VP & acct dir — media svcs, brand campaign, 

cons & bus DSL, FiOS (fiber optics), diversity, wholesale (trade) 

& Avenue (trade awareness), Verizon. 

R/GA, New York. Ryan Denning, grp dir. — digital design, 

Verizon. 

GlobalHue, New York. Chris Campos, exec VP-client svcs; 

Zulema Arroyo, grp acct dir. — multicultural adv, Verizon. 

AdAsia Communications, New York. Kevin Lee, pres & CEO; 

Annie Shih, sr VP & acct dir. — multicultural adv & media buying. 

Verizon Wireless: 140 West St., New York, N.Y. 10007/Phone: 

(212) 395-2121. Lowell McAdam, pres & CEO; Mike Lanman, VP & 




Verizon Media at Zenith, New York. Wendy Marquardt, pres; 

Dave Penski, sr VP & acct dir. — media buying, brand campaign, 

cons & bus DSL, FiOS (fiber optics), diversity, wholesale (trade) 

& Avenue (trade awareness), Verizon. 

Universal McCann Worldwide, New York. Tom Telesco, sr VP 

& grp media dir. — media plng, Verizon. 

Moxie Interactive, New York. Shelley Bertsch, sr VP-client svcs. 

— interactive creative & media buying. 

R/GA, New York. Ryan Denning, grp dir. — digital design, 

Verizon. 

Momentum Worldwide, New York and St. Louis. Sarah 

Freeman, acct dir; Lynne Brinker, acct dir. — sls promo, retail & 

event sponsorships, Verizon. 

GlobalHue, New York. Chris Campos, exec VP-client svcs; 

Zulema Arroyo, grp acct dir. — multicultural adv, Verizon. 

MRM Worldwide, New York. Bill Kolb, pres. — direct mktg, 

Verizon. 

NAS Recruitment Communications, Boston. Tara Repucci, VP. 

— recruitment comms.



41 Viacom 



Magazine . . . . . . . . . . . . . . . . . .$69,354 $89,335 -22.4 


B2B magazines . . . . . . . . . . . . . .15,095 19,664 -23.2 



Newspaper . . . . . . . . . . . . . . . . . .83,035 102,560 -19.0 



Network TV . . . . . . . . . . . . . . . .128,333 198,680 -35.4 

Spot TV . . . . . . . . . . . . . . . . . . . .49,133 45,859 7.1 

Syndicated TV . . . . . . . . . . . . . . .14,113 23,449 -39.8 



Network radio . . . . . . . . . . . . . . . .3,083 4,923 -37.4 


Local radio . . . . . . . . . . . . . . . . . .31,376 52,491 -40.2 

Outdoor . . . . . . . . . . . . . . . . . . . .23,105 31,368 -26.3 

Internet . . . . . . . . . . . . . . . . . . . .30,002 32,305 -7.1 



Total . . . . . . . . . . . . . . . . . . . .934,140 1,075,450 -13.1 


Paramount movies . . . . . . . . . .380,083 383,731 -1.0 

Viacom video . . . . . . . . . . . . . .109,247 118,420 -7.7 

Dreamworks movies . . . . . . . . . .41,283 139,332 -70.4 

Nickelodeon . . . . . . . . . . . . . . . . .18,160 20,628 -12.0 

BET . . . . . . . . . . . . . . . . . . . . . . . .13,945 12,858 8.5 

VH-1 . . . . . . . . . . . . . . . . . . . . . . . .12,696 17,501 -27.5 

Comedy Central . . . . . . . . . . . . .12,543 18,861 -33.5 

MTV . . . . . . . . . . . . . . . . . . . . . . . .10,988 13,231 -17.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$11,467 $9,610 19.3 

Earnings . . . . . . . . . . . . . . . . . . . . .1,592 1,130 40.8 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .8,700 7,459 16.6 


Media Networks . . . . . . . . . . . . . .7,241 6,758 7.1 

Filmed Entertainment . . . . . . . . .4,379 2,995 46.2 

Headquarters 

Viacom/1515 Broadway, New York, N.Y. 10036/Phone: (212) 258- 

6000. 

Notes 

Viacom on Dec. 31, 2005, split into two companies. The old 

Viacom morphed into CBS Corp.; the spinoff became the new 

Viacom. 

This report covers new Viacom, which includes MTV Networks 

(including cable MTV, VH1, CMT: Country Music Television, 

Logo, Nickelodeon, Nick at Nite, Comedy Central, Spike TV, TV 

Land and digital properties), BET, Paramount (including 

DreamWorks SKG) and Famous Music. 

Viacom’s president-CEO, Tom Preston, resigned in September 

2006 under pressure from Chairman Sumner Redstone. Mr. 

Redstone replaced him with Philippe Dauman, a former Viacom 

and private-equity executive. 

Paramount in January 2006 paid $1.9 billion to buy DreamWorks 

SKG, the studio Steven Spielberg, Jeffrey Katzenberg and David 

Geffen formed to create live-action film. 

Viacom in May 2007 agreed to sell Famous Music, its music publishing 

business, to Sony/ATV Music Publishing for about $370 

million. Famous Music was opened in 1928 by Famous-Lasky 

Corp. (Paramount Pictures’ predecessor) to publish music from 

the studio’s “talking picutres” and other projects. Sony/ATV Music 

Publishing is co-owned by Sony and trusts formed by Michael 

Jackson. 


Corporate: Sumner Redstone, chmn; Phillipe P. Dauman, pres & 

CEO; Thomas E. Dooley, sr exec VP, chief admin officer & cfo; 

James Bombassei, sr VP-investor relations; Wade Davis, sr VPstrategy, 

mergers & acquisitions; Carl D. Folta, exec VP-corp 

comms; Michael D. Fricklas, exec VP, genl counsel & secretary; 

JoAnne Adams Griffith, exec VP-HR; DeDe Lea, exec VP-government 

affairs; Jaques Tortoroli, sr VP, corp controller & chief 

accounting officer. 

BET Networks: 1 BET Plaza, 1235 W St NE, Washington, D.C., 

20018/Phone: (202) 608-2000. Debra Lee, chmn & CEO; Louis Carr, 

pres-media sls; Reginald Hudlin, pres-entertainment; Scott Mills, cfo 

& pres-digital media; Paxton Baker, exec VP & gm-BET J & digital 

networks; Raymond Goulbourne, exec VP-media sls; Stephen Hill, 

exec VP-entertainment prog, music & talent; Kelli Lawson, exec VPsls 

strategy & partnerships; Byron Marchant, exec VP, chief activation 

officer & genl counsel; Byron Phillips, exec VP-entertainment; 

Michael Pickrum, exec VP & chief operating officer-BET Interactive; 

Janet Rolle, exec VP & chief mtkg officer. 

In-house. 

MTV Networks: 1515 Broadway, New York, N.Y. 10039/Phone: 

(212) 258-8000. Judy McGrath, chmn & CEO-MTV Networks. 

In-house. — CMT, MTV, MTV2, Nickelodeon, Nick at Nite, VH-1. 

MPG, New York. Eva Kantrowitz, sr VP & grp acct dir. — 

media svcs, Comedy Central. 

Paramount Home Entertainment: 5555 Melrose Ave., Los 

Angeles, Calif. 90038/Phone: (323) 956-5000. Thomas Lesinski, 

pres-ww home entertainment; Meagan Burrows, pres-domestic 

home entertainment; Michael Arkin, sr VP-mktg. 

Mediaedge:cia, Los Angeles. Rino Scanzoni, chmn; Lee Doyle, 

CEO-N. Amer.; Jeff Killingsworth, mg ptnr. — media svcs, 

Viacom video. 

Paramount Pictures: 5555 Melrose Ave., Los Angeles, Calif. 

90038/Phone: (323) 956-5000. Brad Grey, chmn & CEO-Paramount 

Motion Picture Group. 

Mediaedge:cia, Los Angeles. Rino Scanzoni, chmn; Lee Doyle, 

CEO-N. America; Jeff Killingsworth, mg ptnr. — media svcs, 

Paramount Pictures, DreamWorks SKG.



64 Visa International 



Magazine . . . . . . . . . . . . . . . . . .$62,366 $44,759 39.3 


B2B magazines . . . . . . . . . . . . . . .2,601 2,753 -5.5 


Newspaper . . . . . . . . . . . . . . . . . .12,609 15,257 -17.4 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65 NA NA 

Network TV . . . . . . . . . . . . . . . .220,497 173,221 27.3 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .945 797 18.5 




Local radio . . . . . . . . . . . . . . . . . .11,968 16,872 -29.1 

Outdoor . . . . . . . . . . . . . . . . . . . . .8,267 NA NA 

Internet . . . . . . . . . . . . . . . . . . . .17,243 20,899 -17.5 



Total . . . . . . . . . . . . . . . . . . . .597,059 500,339 19.3 


Visa . . . . . . . . . . . . . . . . . . . . . . .417,877 360,207 16.0 


U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .2,923 2,641 10.7 

Net income . . . . . . . . . . . . . . . . . . . .455 360 26.4 

Headquarters 

Visa International/P.O. Box 8999, San Francisco, Calif. 

94128/Phone: (650) 432-3200. 

Notes 

Visa in October 2006 began preparing for an initial public offering, 

an effort it said could take 12 to 18 months. Moving toward 

that IPO, Visa in 2007 plans to merge its U.S., Canadian and international 

units, creating Visa Inc. 

Visa in May 2007 named Joseph W. Saunders as chairman-CEO. 

He previously was president of card services at Washington 

Mutual, which bought his old firm, Providian Financial. 

Rival MasterCard staged an IPO in May 2006. 


Corporate: Joseph W. Saunders, chmn & CEO; John Elkins, exec 

VP-global brand & mktg. 

AKQA, San Francisco. Stuart Sproule, mg dir. — interactive 

mktg. 

Visa USA: P.O. Box 194607, San Francisco, Calif. 94119/Phone: 

(415) 932-2100. John P. Coghlan, pres & CEO; Susanne D. Lyons, 

chief mktg officer; Kevin Burke, sr VP-adv & branding; Michael 

Lynch, sr VP-partnership mktg. 

TBWA/Chiat/Day, Los Angeles. Chad Seymour, acct dir. 

Arc Worldwide, San Francisco. Lee Dixon, sr VP & mg dir. — 

promo, interactive, direct mktg. 

GMR Marketing. Dave Rosenberg, exec VP. — event mktg. 


pres & CEO; Victoria Lopez Negrete, grp acct dir & dir-opers. — 

Hispanic adv. 

OMD Worldwide, New York. Matt Kasindorf, acct dir; John 

Mattimore, dir-natl bdcast buying. — media svcs. 

86 Volkswagen 



Magazine . . . . . . . . . . . . . . . . . .$38,722 $80,156 -51.7 


B2B magazines . . . . . . . . . . . . . . .1,029 1,066 -3.5 



Newspaper . . . . . . . . . . . . . . . . . .12,705 19,986 -36.4 



Network TV . . . . . . . . . . . . . . . . .97,808 162,083 -39.7 

Spot TV . . . . . . . . . . . . . . . . . . . .32,624 44,896 -27.3 

Syndicated TV . . . . . . . . . . . . . . . .9,929 1,611 516.4 





Local radio . . . . . . . . . . . . . . . . . . .8,171 5,664 44.3 

Outdoor . . . . . . . . . . . . . . . . . . . . .4,667 5,987 -22.0 

Internet . . . . . . . . . . . . . . . . . . . .19,544 19,967 -2.1 



Total . . . . . . . . . . . . . . . . . . . .419,283 589,980 -28.9 


Volkswagen . . . . . . . . . . . . . . . .253,289 321,013 -21.1 

Audi . . . . . . . . . . . . . . . . . . . . . . . .47,308 101,375 -53.3 



Sales . . . . . . . . . . . . . . . . . . . . .$131,084 $116,320 12.7 

Earnings . . . . . . . . . . . . . . . . . . . . .3,436 1,386 147.9 


Sales . . . . . . . . . . . . . . . . . . . . . . .18,262 16,983 7.5 


Automotive . . . . . . . . . . . . . . . . .47,376 42,582 11.3 

Other . . . . . . . . . . . . . . . . . . . . . .15,201 15,246 -0.3 

Genuine parts . . . . . . . . . . . . . . . .4,725 4,350 8.6 

Headquarters 

Volkswagen/D-38436, Wolfsburg, Germany /Phone: 49-5361-923-596. 


Volkswagen/Volkswagen of America, 3800 Hamlin Rd., Auburn 

Hills, Mich. 48326/Phone: (248) 754-5000. 






Corporate: Dr. Martin Winterkorn, chmn; Frank Witter, CEO- 

Volkswagen of America. 

Audi of America: 3800 Hamlin Rd., Auburn Hills, Mich. 

48326/Phone: (248) 754- 5000. Johan de Nysschen, exec VP; 

Reinhard Fischer, dir-sls plng & distribution; Scott Keogh, chief 

mktg mgr; Stephen Berkov, dir-mktg; Younghee Wong, media 

mktg mgr. 

Venables, Bell & Partners, San Francisco. Erik Petersen, grp 

mgmt dir. — Audi. 

MediaCom, New York. Bret Itskowitch, sr VP & grp dir. — 

media svcs, Audi. 

Factory Design Labs, Denver. — interactive mktg, Audiusa.com, 

Audi. 

Bentley Motors: 3800 Hamlin Rd., Auburn Hills, Mich. 

48326/Phone: (248) 754-6464. Julian Jenkins, dir-mktg & comms. 

Fuse Communication, Birmingham, Mich. Chris Ward, acct dir. 

— Bentley. 

MediaCom, New York. David Fasola, sr ptnr & grp dir. — media 

svcs, Bentley. 

Volkswagen of America: 3800 Hamlin Rd., Auburn Hills, Mich. 

48326/Phone: (248) 754-5000. Adrian Hallmark, exec VP. 


officer. — Volkswagen vehicles. 

MediaCom, New York. David Fasola, sr VP & grp dir. — media 

svcs, Volkswagen. 

Ad*itive, Philadelphia. Monroe Blakes, mg ptnr. — African- 

American adv, Volkswagen. 

CreativeOnDemand, Coral Gables, Fla. Daniel Marrero, ptnr. — 

Hispanic adv, Volkswagen. 

79 Vonage Holdings Corp. 



Magazine . . . . . . . . . . . . . . . . . . .$3,503 $7,919 -55.8 


B2B magazines . . . . . . . . . . . . . . . . .687 439 56.5 

Newspaper . . . . . . . . . . . . . . . . . . .2,964 1,252 136.7 


Network TV . . . . . . . . . . . . . . . . .86,197 15,854 443.7 

Spot TV . . . . . . . . . . . . . . . . . . . . .1,976 695 184.5 

Syndicated TV . . . . . . . . . . . . . . .95,462 69,585 37.2 


Network radio . . . . . . . . . . . . . . . . . . .45 240 -81.3 


Local radio . . . . . . . . . . . . . . . . . . . .350 1,135 -69.2 

Internet . . . . . . . . . . . . . . . . .185,662 275,753 -32.7 


Total . . . . . . . . . . . . . . . . . . . .465,124 413,731 12.4 


Vonage . . . . . . . . . . . . . . . . . . . .465,124 413,731 12.4 





Sales . . . . . . . . . . . . . . . . . . . . . . . . .$607 $269 125.6 

Earnings . . . . . . . . . . . . . . . . . . . . .-339 -261 NA 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . . . .581 261 122.6 

Headquarters 

Vonage Holdings Corp./23 Main St., Holmdel, N.J. 07733/Phone: 

(732) 528-2600. 

Notes 

TNS estimates of measured ad spending are far higher than 

Vonage’s stated spending. In its 10-K, Vonage reported advertising 

costs of $296.9 million in 2006, $204.9 million in 2005 and $52.5 

million in 2004. 

Measured ad spending, based on rate cards, is inherently overstated 

compared to actual cost. While Ad Age could have discounted 

Vonage’s media spending from TNS figures, Ad Age took 

the view that monitored media is more or less overstated equally 

for all advertisers in this report. Since Vonage’s stated expense 

is below the measured figure, Ad Age lists no unmeasured spending 

for Vonage. 

In its April 2007 10-K, Vonage said its stated advertising costs 

“include online, television, print and radio advertising, direct 

mail, alternative media, promotions, sponsorships and inbound 

and outbound telemarketing.” 


Corporate: Jeffrey A. Citron, dir, chmn & chief strategist; 

Timothy G. Smith, pres-Vonage Network; Louis A. Mamakos, 

exec VP & chief tech officer; Sharon A. O’Leary, exec VP, secretary 

& chief legal officer. 

Arnold Worldwide, New York. Greg Johnson, exec VP & grp 

acct dir. — cons adv & interactive mktg, Vonage. 

MPG, New York. Edward Montes, sr VP & mg dir. — digital 

media plng, buying & reporting, direct response media plng, buying 

& reporting, Vonage Broadband Telephone. 

34 Wal-Mart Stores 



Magazine . . . . . . . . . . . . . . . . . .$91,560 $40,610 125.5 


B2B magazines . . . . . . . . . . . . . . . . .671 1,229 -45.4 


Newspaper . . . . . . . . . . . . . . . . . .23,714 30,686 -22.7 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . .635 2,930 -78.3 

Network TV . . . . . . . . . . . . . . . .137,819 205,800 -33.0 

Spot TV . . . . . . . . . . . . . . . . . . . .28,030 63,398 -55.8 

Syndicated TV . . . . . . . . . . . . . . .24,111 49,968 -51.7 



Network radio . . . . . . . . . . . . . . .14,574 13,829 5.4





Local radio . . . . . . . . . . . . . . . . . . .6,727 7,951 -15.4 

Outdoor . . . . . . . . . . . . . . . . . . . . .1,980 856 131.2 

Internet . . . . . . . . . . . . . . . . . . . .61,158 34,238 78.6 



Total . . . . . . . . . . . . . . . . . .1,072,630 970,268 10.5 


Wal-Mart . . . . . . . . . . . . . . . . . . .515,382 563,858 -8.6 

Sam’s Club . . . . . . . . . . . . . . . . . .20,298 15,342 32.3 



Sales . . . . . . . . . . . . . . . . . . . . .$348,650 $312,101 11.7 

Earnings . . . . . . . . . . . . . . . . . . . .11,284 11,231 0.5 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .271,534 252,864 7.4 

Operating income . . . . . . . . . . . .20,497 18,713 9.5 


Wal-Mart . . . . . . . . . . . . . . . . . . .226,294 209,910 7.8 

International . . . . . . . . . . . . . . . .77,116 62,719 23.0 

Sam’s Club . . . . . . . . . . . . . . . . . .41,582 39,798 4.5 

Headquarters 

Wal-Mart Stores/702 S.W. 8th St., Bentonville, Ark. 72716/Phone: 

(479) 273-4000. 

Notes 

Wal-Mart in January 2007 awarded its creative account to 

Interpublic Group’s Martin Agency and assigned media to 

Publicis Groupe’s MediaVest. Independent GlobalHue won the 

African-American account; incumbent Lopez Negrete 

Communications kept the Hispanic account. 

The decisions followed a stunning series of events after Wal-Mart 

in May 2006 put its accounts in review. In November 2006, it 

selected Interpublic’s DraftFCB (creative) and Aegis’ Carat 

(media). Just a month later, it terminated Julie Roehm, senior VPmarketing 

communications and point person on the review, and 

put the accounts back in review. Ms. Roehm in December 2006 

sued Wal-Mart for wrongful termination and breach of contract; 

Wal-Mart’s counterclaim then accused her of having an affair with 

a subordinate and accepting improper gratuities from DraftFCB, 

among others. Ms. Roehm has denied the charges. 

Separate from the Wal-Mart review, the company staged a 2006 

review for Sam’s Club. The warehouse chain in August 2006 

moved its account to independent StrawberryFrog from 

Omnicom’s GSD&M. 


Corporate: S. Robson Walton, chmn; Lee Scott, Jr., pres & CEO; 

Sam’s Club: 608 SW 8th St., Bentonville, Ark. 72716/Phone: (479) 

273-4000. C. Douglas McMillon, pres & CEO; Greg Spragg, exec 

VP-merch. 

StrawberryFrog, New York. Scott Goodsen, CEO & chief creative 

officer. — Sam’s Club. 

Wal-Mart Stores, USA: 702 S.W. Eighth St., Bentonville, Ark. 

72716/Phone: (479) 273-4000. Eduardo Castro-Wright, pres & CEO; 

John E. Fleming, exec VP & chief merch officer; Stephen Quinn, 

exec VP & chief mktg officer. 

Martin Agency, Richmond, Va. Christine Branin, sr VP & mgmt 

super; Brad Armstrong, VP & grp mgmt super. — Wal-Mart. 

MediaVest USA, New York. Bill Tucker, CEO-MediaVest USA. 

— media buying, media plng, Wal-Mart Stores. 

42 Degrees (Starcom MediaVest Group), New York. — multicultural 

media plang & buying, Wal-Mart. 


pres, CEO & chief creative officer; Adalis Arroyo, grp acct dir. — 

Hispanic adv, Wal-Mart. 

GlobalHue, Southfield, Mich. Donald L. Coleman, chmn & 

CEO. — African-American adv, Wal-Mart. 

IW Group, Los Angeles. Nita Song, pres & CEO. — Asian- 

American adv, Wal-Mart Stores. 

84 Washington Mutual 



Magazine . . . . . . . . . . . . . . . . . . .$1,039 $170 510.6 


B2B magazines . . . . . . . . . . . . . . . . .843 1,354 -37.8 



Newspaper . . . . . . . . . . . . . . . . . .79,722 66,323 20.2 



Spot TV . . . . . . . . . . . . . . . . . . . .33,707 40,575 -16.9 

Cable TV networks . . . . . . . . . . .13,687 99 NA 


Local radio . . . . . . . . . . . . . . . . . . .5,632 22,596 -75.1 

Outdoor . . . . . . . . . . . . . . . . . . . .14,536 21,647 -32.9 

Internet . . . . . . . . . . . . . . . . . . . .17,672 2,905 508.3 



Total . . . . . . . . . . . . . . . . . . . .443,012 406,862 8.9 


Washington Mutual . . . . . . . . .172,991 166,490 3.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$14,498 $13,315 8.9 

Earnings . . . . . . . . . . . . . . . . . . . . .3,558 3,432 3.7 


Retail Banking Group . . . . . . . . . .2,266 2,032 11.5 

Card Services Group . . . . . . . . . . . .745 172 333.1 

Commercial Group . . . . . . . . . . . . . .368 443 -16.9 

Home Loans Group . . . . . . . . . . . . . .NA 1,029 NA 

Headquarters 

Washington Mutual/1301 Second Ave, Seattle, Wash. 98101/Phone: 

(206) 461-2000. 

Notes 

Revenue figures reflect net interest income plus non-interest 

income.




Corporate: Kerry K. Killinger, chmn & CEO; Stephen J. Rotella, 

pres & chief operating officer; Todd H. Baker, exec VP-corp strategy 

& devel; Alfred R. Brooks, pres-commecial group; Thomas 

W. Casey, exec VP & cfo; Ronald J. Cathcart, exec VP & chief 

enterprise risk officer; Fay L. Chapman, sr exec VP & chief legal 

officer; James B. Corcoran, pres-retail banking; Daryl D. David, 

exec VP & chief HR officer; Debora D. Horvath, exec VP & chief 

information officer; Anthony F. Vuoto, pres-WaMu card services; 

David C. Schneider, pres-home loans. 

Leo Burnett Worldwide, Chicago. Jamie Kieffer, acct dir. — 

Washington Mutual. 

Starcom USA, Chicago. Helen McCormack, assoc dir. — media 

svcs, Washington Mutual. 

Avenue A/Razorfish, Seattle & Portland. Colin Kinsella, pres- 

West region. — interactive mktg, Washington Mutual. 



adv, Washington Mutual. 

IW Group, Los Angeles. Betty Kao, grp acct dir. — Asian- 

American adv, Washington Mutual. 

82 Wells Fargo & Co. 



Magazine . . . . . . . . . . . . . . . . . . .$3,356 $3,764 -10.8 

Sunday magazine . . . . . . . . . . . . . . . .62 NA NA 

B2B magazines . . . . . . . . . . . . . . .2,482 2,259 9.9 



Newspaper . . . . . . . . . . . . . . . . . .16,787 24,476 -31.4 



Network TV . . . . . . . . . . . . . . . . . . . . .37 NA NA 

Spot TV . . . . . . . . . . . . . . . . . . . .18,495 13,057 41.6 

Cable TV networks . . . . . . . . . . . . . . .34 NA NA 



Local radio . . . . . . . . . . . . . . . . . .18,199 20,453 -11.0 

Outdoor . . . . . . . . . . . . . . . . . . . . .6,854 6,041 13.5 

Internet . . . . . . . . . . . . . . . . . . . . . .7,054 6,675 5.7 

Measured media . . . . . . . . . .87,519 93,857 -6.8 


Total . . . . . . . . . . . . . . . . . . . .456,064 443,139 2.9 


Wells Fargo . . . . . . . . . . . . . . . . .85,903 92,938 -7.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$35,691 $32,949 8.3 

Earnings . . . . . . . . . . . . . . . . . . . . .8,482 7,671 10.6 

Headquarters 

Wells Fargo & Co./420 Montgomery St., San Francisco, Calif. 

94163/Phone: 800-411-4932. 



Notes 

Wells Fargo reported advertising and promotion expenses of $456 

million in 2006, $443 million in 2005 and $459 million in 2004. 


Corporate: Richard M. Kovacevich, chmn & CEO; John G. 

Stumpf, pres & chief operating officer. 

Publicis Modem, San Francisco. Nancy Langenstein, sr VP-mktg. 

— direct mktg, Consumer Credit Group. 

85 Wendy’s International 



Magazine . . . . . . . . . . . . . . . . . .$19,989 $38,721 -48.4 

B2B magazines . . . . . . . . . . . . . . . . . .22 NA NA 


Newspaper . . . . . . . . . . . . . . . . . . . .143 197 -27.1 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76 14 426.4 

Network TV . . . . . . . . . . . . . . . .164,092 166,448 -1.4 

Spot TV . . . . . . . . . . . . . . . . . . . .37,702 39,718 -5.1 

Syndicated TV . . . . . . . . . . . . . . .27,217 31,283 -13.0 



Network radio . . . . . . . . . . . . . . . . . . .70 100 -30.0 


Local radio . . . . . . . . . . . . . . . . . .16,553 13,541 22.2 

Outdoor . . . . . . . . . . . . . . . . . . . . .6,319 7,871 -19.7 

Internet . . . . . . . . . . . . . . . . . . . . . .6,924 4,559 51.9 



Total . . . . . . . . . . . . . . . . . . . .435,209 453,356 -4.0 


Wendy’s . . . . . . . . . . . . . . . . . . .360,355 375,099 -3.9 



Sales . . . . . . . . . . . . . . . . . . . . . . .$2,439 $2,455 -0.7 

Earnings . . . . . . . . . . . . . . . . . . . . . . . .94 224 -58.0 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .2,197 2,223 -1.2 


U.S. systemwide sales . . . . . . . . .7,804 7,680 1.6 

Headquarters 

Wendy’s International/One Dave Thomas Blvd., Dublin, Ohio 

43017/Phone: (614) 764-3100. 

Notes 

Wendy’s in June 2007 said it would “explore a possible sale of the 

company.” This came after Wendy’s in April 2007 said its board 

was reviewing “strategic options to enhance shareholder value,” 

including “a possible sale, merger or other business combination.” 

Major shareholders including Highfields Capital Management and 

Trian Fund Management have been pushing for change.



Wendy’s in April 2006 named Chief Financial Officer Kerrii 

Anderson as interim CEO, replacing Jack Schuessler; she became 

permanent president-CEO in November 2006. 

Wendy’s focused on its mainstay brand in 2006, narrowing its 

portfolio. The company in March 2006 staged an initial public 

offering for 17.25% of its Tim Hortons unit; in September 2006, 

Wendy’s spun off its remaining 82.75% stake. In October 2006, 

Wendy’s put its Café Express venture up for sale. In November 

2006, Wendy’s sold its Baja Fresh operation to an investor group. 

Wendy’s U.S. advertising total is based on systemwide U.S. sales 

from both corporate and franchise operations of $7.8 billion in 

2006 and $7.7 billion in 2005, figures reported by Technomic. Sales 

and profits shown in the accompanying box are just corporate, 

representing results from corporate-owned restaurants and fees 

from franchisees. 


Corporate: Ian Rowden, chief mktg officer; Denny Lynch, sr VPcomms 

McCann Erickson Worldwide, New York. Gary Steele, exec VP. 

— corp. 

Universal McCann Worldwide, New York. George Hayes, exec 

VP & dir-client svcs. — media svcs. 

Wendy’s North America: One Dave Thomas Blvd., Dublin, 

Ohio 43017-0256/Phone: (614) 764-3100. Kerrii B. Anderson, pres & 

CEO; Dave Near, chief operating officer; Ian Rowden, chief mktg 

officer; Jonathan F. Catherwood, exec VP-mergers, acquisitions & 

treasurer; Jeffrey M. Cava, exec VP-HR, admin & bakery; Edward 

K. Choe, exec VP-restaurant svcs; Leon McCorkle, exec VP, genl 

counsel & sec; John D. Barker, sr VP, corp affairs & investor relations; 

Brendan P. Foley, Jr., sr VP, genl controller & asst sec; Tad 

G. Wampfler, sr VP-supply chain mgmt; Robert M. Whittington, 

sr VP & chief info officer. 

McCann Erickson Worldwide, New York. Gary Steele, exec VP. 

— Wendy’s. 

Universal McCann Worldwide, New York. Rich Anderson, sr 

VP & mg dir. — media plng. 

NAS Recruitment Communications, Cincinnati, Ohio. Matthew 

Adam, VP. — recruitment mktg. 

Vidal Partnership, New York. Manny Vidal, founder; Tony Ruiz, 

ptnr & acct brand team leader. — Hispanic adv & media svcs. 

33 Wyeth 



Magazine . . . . . . . . . . . . . . . . . .$55,137 $24,530 124.8 


B2B magazines . . . . . . . . . . . . . . .2,535 1,889 34.2 

Spanish-language magazines . . . .175 NA NA 

Newspaper . . . . . . . . . . . . . . . . . . .6,514 188 NA 

National newspaper . . . . . . . . . . . . . .34 233 -85.6 

FSI . . . . . . . . . . . . . . . . . . . . . . . . . .9,944 7,730 28.6 

Network TV . . . . . . . . . . . . . . . .153,932 140,128 9.9 

Spot TV . . . . . . . . . . . . . . . . . . . . .4,115 5,835 -29.5 

Syndicated TV . . . . . . . . . . . . . . .73,609 84,466 -12.9 




Network radio . . . . . . . . . . . . . . . .7,297 7,651 -4.6 

National spot radio . . . . . . . . . .11,531 374 NA 

Local radio . . . . . . . . . . . . . . . . . .12,365 275 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .11 259 -95.8 

Internet . . . . . . . . . . . . . . . . . . . .17,848 18,991 -6.0 



Total . . . . . . . . . . . . . . . . . .1,076,779 892,699 20.6 


Advil . . . . . . . . . . . . . . . . . . . . . .108,079 96,976 11.4 

Enbrel . . . . . . . . . . . . . . . . . . . . . .69,942 49,878 40.2 

Centrum . . . . . . . . . . . . . . . . . . . .38,669 41,006 -5.7 

Psoriasisinfo.com . . . . . . . . . . . .27,290 0 NA 

Wyeth . . . . . . . . . . . . . . . . . . . . . .26,470 14,730 79.7 

Effexor XR . . . . . . . . . . . . . . . . . .26,347 4,048 550.9 

Robitussin . . . . . . . . . . . . . . . . . .20,022 21,285 -5.9 

Protonix . . . . . . . . . . . . . . . . . . . .16,755 623 NA 

Alavert . . . . . . . . . . . . . . . . . . . . .16,075 29,289 -45.1 

ChapStick . . . . . . . . . . . . . . . . . . .15,265 11,419 33.7 

Knowmenopause.com . . . . . . . .12,205 0 NA 

YourTimeForChange.com . . . . .11,935 0 NA 

Synvisc . . . . . . . . . . . . . . . . . . . . .10,701 6,286 70.3 



Sales . . . . . . . . . . . . . . . . . . . . . .$20,351 $18,756 8.5 

Earnings . . . . . . . . . . . . . . . . . . . . .4,197 3,656 14.8 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .11,054 10,344 6.9 



Consumer Health Care . . . . . . . .2,530 2,554 - 0.9 

Animal Health . . . . . . . . . . . . . . . . . .936 881 6.2 

Headquarters 

Wyeth/5 Giralda Farms, Madison, N.J. 07940/Phone: (973) 660- 

5000. 

Notes 

Wyeth advertising in this report includes Enbrel, the arthritis 

drug which it holds in a co-promotion venture with Amgen. 


Corporate: Robert Essner, chmn & CEO; Bernard Poussot, pres. 

Wyeth Advertising (In-house) Richard Feldheim, pres; 

Marianne McArdle, exec VP-natl TV. 

Fort Dodge Animal Health: 9225 Indian Creek Pkwy. Ste. 400, 

Overland Park, Kan. 66210/Phone: (913) 664-7000. E. Thomas 

Corcoran, pres; Brent Standridge, sr VP-N. Amer. sls & mktg; 

Scott Bormann, VP-sls; Craig Wallace, VP-mktg. 

Latorra, Paul & McCann Advertising, Syracuse, N.Y. Lou 

Latorra, pres. — Fort Dodge Animal Health. 





Wyeth Consumer Healthcare: 5 Giralda Farms, Madison, N.J. 

07940/Phone: (973) 660-5000. Doug Rogers, pres; Tim McFadden, 

exec VP-mktg; Andrew Davis, sr VP-analgesics & nutritional bus 

unit; Bob Sanders, sr VP-respiratory & topicals bus unit; Valerie 

Caruso, sr VP-mktg insights & innovation; Roger Gravitte, sr VPsls; 

Keith Wypyszynski, sr VP-trade relations; Mark Sobray, VPmedical 

sls & mktg; Steve Palmisano, sr VP-adv dir. 

Carrafiello-Diehl Associates, Irvington, N.Y. Nancy Silverman, 

mgmt super. — Caltrate, Centrum. 


CommonHealth; Darlene Dobry, pres-Carbon (a CommonHealth 

Co.). — Advil. 


Advil, Advil Cold & Sinus, Alavert, ChapStick, Children’s Advil, 

Preparation-H, Robitussin. 

Publicis Modem, Norwalk, Conn. Tim Smith, sr VP- relationship 

leader. — media svcs, on-line mktg & media. 

Bravo Group, New York. Veronica Vela, acct super. — Hispanic 

adv, Analgesic, Respiratory, Topicals & Nutritional Categories. 

Wyeth Pharmaceuticals: 500 Arcola Rd., Collegeville, Pa. 

19426/Phone: (610)902- 1200. Bernard J. Poussot, pres. 

Dorland Global Corp., Philadelphia. Harry Sweeney, chmn & 

CEO; Rita Sweeney, pres & chief operating officer; Richard 

Minoff, pres-Dorland Pharmaceutical. — institutional care, managed 

care, pharmaceutical care. 

Euro RSCG Life Chelsea, New York. Pamela Pinta, mg dir-all 

products; Steven Nothel, exec VP & dir-client svcs; Eric Morse, 

VP & acct grp super- Effexor XR & Zosyn; Maha Elashri, VP & 

acct grp super-Enbrel; John DeFranco, exec VP & dir- client svcs- 

Pristiq; Nelson Figueroa, sr VP & mgmt super-Pristiq; Debbie 

Sutton Memmel, VP & acct grp super-Protonix. 

Euro RSCG Life LM&P, New York. Barbara Patchefsky, sr VP 

& mgmt super; Cathie Golden, VP & acct grp super. — Hib Titer, 

Meningitec, Prevenar/Prevnar. 


Lybrel DTC. 

Grey Healthcare Group, New York. — Lybrel, ReFacto, 

Rapamune. 

McCann Healthcare Worldwide, Parsippany, N.J. Charles 

Buckwell, CEO-Complete Medical Group. — Prevnar, Rapamune. 

Ogilvy Healthworld, New York. Michael Guarini, exec grp dir. 

— cons awareness adv, Bazedoxifene, Bazedoxifene CE, Premarin 

DTC, Premarin VC, Prempro, Protonix, Tygacil. 

OgilvyOne Worldwide, New York. Donna Tuths, acct exec; 

Shelly Lazarus, CEO-Ogilvy & Mather Worldwide. — Lybrel. 

Zenith Media USA, New York. JoAnn Accarino, sr VP-comms 

plng. — media plng, Altace, Effexor, Enbrel, Premarin/Prempro. 

In-house. Richard Feldheim, pres. — media buying. 

Publicis Modem, San Francisco. Candice Smith, VP & dir-strategy 

& enablement. — interactive mktg. 



46 Yum Brands 



Magazine . . . . . . . . . . . . . . . . . . .$2,203 $3,898 -43.5 

B2B magazines . . . . . . . . . . . . . . . . .NA 169 NA 


Newspaper . . . . . . . . . . . . . . . . . . .1,637 1,170 39.8 



FSI . . . . . . . . . . . . . . . . . . . . . . . . . .2,207 3,262 -32.3 

Network TV . . . . . . . . . . . . . . . .294,275 307,285 -4.2 

Spot TV . . . . . . . . . . . . . . . . . . .223,289 213,098 4.8 

Syndicated TV . . . . . . . . . . . . . . . .6,267 6,405 -2.2 



Network radio . . . . . . . . . . . . . . . . . .215 208 3.4 


Local radio . . . . . . . . . . . . . . . . . .26,953 20,717 30.1 

Outdoor . . . . . . . . . . . . . . . . . . . . .5,778 5,728 0.9 

Internet . . . . . . . . . . . . . . . . . . . . . .2,815 921 205.8 



Total . . . . . . . . . . . . . . . . . . . .902,047 866,688 4.1 


Taco Bell . . . . . . . . . . . . . . . . . . .260,226 231,777 12.3 

KFC . . . . . . . . . . . . . . . . . . . . . . .251,405 245,987 2.2 

Pizza Hut . . . . . . . . . . . . . . . . . .206,434 213,405 -3.3 

Long John Silver’s . . . . . . . . . . .25,279 22,561 12.0 



Sales . . . . . . . . . . . . . . . . . . . . . . .$9,561 $9,349 2.3 

Earnings . . . . . . . . . . . . . . . . . . . . . . .824 762 8.1 

U.S. 2006 2005 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .5,603 5,929 -5.5 

Operating profit . . . . . . . . . . . . . . . .763 760 0.4 


U.S. systemwide sales . . . . . . . .17,800 17,700 0.6 

U.S. company rest. . . . . . . . . . . . .5,603 5,929 -5.5 

International company rest. . . . .2,320 2,124 9.2 

China division . . . . . . . . . . . . . . . .1,638 1,296 26.4 

Headquarters 

Yum Brands/1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 

874-8300. 

Notes 

Yum’s U.S. advertising total is based on systemwide U.S. sales 

from both corporate and franchise operations of $17.8 billion in 

2006 and $17.7 billion in 2005. Figures in the accompanying box— 

sales, earnings and operating profits; worldwide sales by region— 

are just corporate, representing results from corporate-owned 

restaurants and fees from franchisees. 


Corporate: David C. Novak, chmn, pres & CEO; Jonathan D. 

Blum, sr VP-public affairs; Emil J. Brolik, pres-U.S. brand building; 

Anne P. Pyerlein, chief people officer; Christian L. Campbell,



sr VP, genl counsel & chief franchise policy officer; Richard T. 

Carucci, cfo; Peter R. Hearl, chief operating & devel officer; Ted 

Knopf, sr VP-finance & corp controller; Tim Jerzyk, sr VPinvestor 

relations & treasurer. 


CEO-N. Amer.; Mindy Welsh, mg ptnr & acct dir. — media buying, 

natl adult TV, corp. 

A&W All American Food: 1900 Colonel Sanders Lane, Louisville, 

Ky. 40213/Phone: (502) 874-8300. Peter R. Hearl, acting pres. 

Creative Alliance, Louisville, Ky. Luke Blackburn, VP- acct svcs; 

Zach McClave, acct exec. — print & point purchase. 

Empower MediaMarketing, Cincinnati. Mitchell Dunn, acct 

super; Courtney Ackerman, acct super. — natl media buying. 

KFC Corp.: 1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 

874-8300. Gregg Dedrick, pres & chief concept officer; Harvey 

Brownlee, Jr., chief operating officer. 

DraftFCB, Chicago. Rahul Roy, VP & grp mgmt dir. — KFC. 


CEO-N. Amer.; Mindy Welsh, mg ptnr & acct dir. — media buying 

& media comms svcs, KFC. 

Creative Alliance, Louisville, Ky. Carrie Frazier, VP-acct svcs; 

Ricardo Nieto, sr VP-retail print svcs. — print & point of purchase, 

KFC. 

Long John Silver’s: 1900 Colonel Sanders Lane, Louisville, Ky. 

40213/Phone: (502) 874-8300. tbd, pres & CEO; Steve Provost, chief 

mktg officer; Brent Cutler, chief food innovation officer; Toni 

Tiedemann, dir-cons insights; Don Gates, dir-mktg; Paula Ashley- 

Rogness, dir-media; Michelle Moore, assoc mgr-adv. 

Mediaedge:cia, New York. Charles Courtier, exec chmn ww; Lee 

Doyle, mg ptnr, client svcs dir; Mindy Wesh, mg ptnr, acct dir. 

— media buying, media comms svcs, Long John Silver’s. 

Empower MediaMarketing, Cincinnati. Mitchell Dunn, acct 

super; Cathy Shaffner, acct officer. — natl media buying. 

Creative Alliance, Louisville, Ky. Luke Blackburn, VP- acct svcs; 

Mary Beth Baal, acct super. — natl print creative, natl print & 

point-of-purchase & merch creative. 

Element 79 Partners, Chicago. Ken Fill, mgmt dir. — bdcast. 

Pizza Hut: 14841 Dallas Pkwy., Dallas, Texas 75254/Phone: (972) 

338-7700. Scott Bergren, pres & chief concept officer; Patrick 

Murtha, chief operating officer. 

BBDO Worldwide, New York. Gavin Blawie, sr acct dir. — 

Pizza Hut. 



media comms svcs. 

TracyLocke, Dallas. Ron Askew, pres & CEO; Timberly 

Paddon, dir client svcs. 

Dieste Harmel & Partners, Dallas. Yolanda Cassity, exec dir. — 

Hispanic adv. 

Taco Bell: 17901 Von Karman, Irvine, Calif. 92614/Phone: (949) 

863-4500. Greg Creed, pres & chief concept officer; Rob Savage, 

chief operating officer. 

DraftFCB, San Francisco & Chicago, Ill. Rahul Roy, VP & group 

mgmt. — Taco Bell. 



media comms svcs. 

Dieste Harmel & Partners, Irvine, Calif. Yolanda Cassity, gm. — 

Hispanic adv, creative. 

Millsport, Stamford, Conn. David Giglio, acct mg. — sports 

mktg, event coordination, event plng, adv strategy.

lna 2007 profiles Y rev1.qxp - Advertising Age

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