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Visit <strong>DOTmed</strong> at:<br />

Market Intelligence on New and Used Equipment & Parts from www.<strong>DOTmed</strong>.<strong>com</strong><br />

MRI<br />

I<br />

■ MRI<br />

■ Respiratory Therapy<br />

■ Infusion Pumps<br />

■ Mobile Trailer Transportation,<br />

Trailer Storage, MRI Keep Cold Service<br />

■ Chillers<br />

IDN Summit, September 23-25, Dallas, TX<br />

HCP Fall Radiology & Imaging Conference, September 23-25, Tampa, FL<br />

SEPTEMBER 2009<br />

S<br />

S<br />

U<br />

E<br />

SM


contents<br />

features<br />

46 Vetting Medical Equipment<br />

Sometimes, medical care goes to the dogs. Fortunately,<br />

there are professionals and machines to handle them.<br />

61 Workforce Overview<br />

There is a high percentage of unemployment – but is it<br />

plaguing the health care industry?<br />

64 Prosthetics<br />

We take a look at what science and medicine is doing in this<br />

fascinating field.<br />

20 MRI<br />

MRI continues to make advancements, both in equipment and applications.<br />

37 Respiratory<br />

<strong>DOTmed</strong> takes a look at what’s breathing life into this segment.<br />

41 Chillers<br />

The Chiller market is keeping its cool in the current economic climate.<br />

49 Infusion Pumps<br />

Get the latest market information on this equipment.<br />

54 Mobile Trailer Transportation, Trailer<br />

Storage, MRI Keep Cold Service<br />

There’s much more to this story than putting the pedal to the metal<br />

and hitting the open road.<br />

departments<br />

2 Letter from the Editor<br />

4 Feedback<br />

4 Up<strong>com</strong>ing Events Calendar<br />

6 Hospital & Health News<br />

10 Healthcare Chronicles<br />

12 What’s New<br />

16 In the Next Issue<br />

16 Focus on Performance<br />

18 People & Companies<br />

32 Product Showcase<br />

35 Money Health<br />

60 Shows & Conferences<br />

54<br />

20<br />

SEPTEMbER 2009<br />

68 This Month in Medical History<br />

69 Law & Order<br />

72 Old Into Gold<br />

74 Marketplace & Classifieds<br />

80 Blue Book Price Guide


letter from the editor<br />

The Give and Take of Health Care<br />

Recently, I’ve noticed an abundance of<br />

stories about particularly impressive steps<br />

forward in medical procedures and studies.<br />

At first, I felt like discounting them a little<br />

– since I’ve been more aware of a few big<br />

developments, maybe it just magnified others<br />

I wouldn’t normally notice…<br />

So, I began to review some of the big<br />

stories from recent months. Now, I no longer<br />

believe it was my imagination. Medical<br />

discoveries seem to be gathering steam. I<br />

find it amazing, after hearing months’ worth<br />

of doom and gloom about the economy, that<br />

science and medicine has made significant<br />

advances. There has been news on all fronts – pharmaceuticals, surgical procedures,<br />

even on food studies – both for general health and for medicinal<br />

purposes.<br />

Basically, it goes a long way to instill a sense of wonder in me about the<br />

work done by individuals. Especially when you must consider the fact that<br />

many of these individuals don’t just do lab work, or O/R work – they also get<br />

in front of boards and <strong>com</strong>mittees to get funding for the work. That has to be<br />

nearly as challenging during these times.<br />

Many of these stories can be found within the pages of this issue. They can<br />

also be found on our web site, www.<strong>DOTmed</strong>.<strong>com</strong>. I hope you enjoy them.<br />

2<br />

Please outline the content of the article<br />

and provide a brief description of your<br />

qualifications as an authority<br />

in your field.<br />

By email to:<br />

news@dotmed.<strong>com</strong><br />

By mail to:<br />

The Editor, <strong>DOTmed</strong> Business News<br />

29 Broadway, Suite 2500<br />

New York, NY 10006<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Until next issue!<br />

Sean Ruck<br />

Editor-in-Chief<br />

<strong>DOTmed</strong> Business News<br />

Call for<br />

Submissions and<br />

White Papers<br />

<strong>DOTmed</strong> Business News SM<br />

invites all medical industry<br />

professionals who have unique<br />

experience or knowledge in<br />

any clinical or business area of<br />

health care to submit an article<br />

for publication.<br />

<strong>DOTmed</strong> SM provides the <strong>DOTmed</strong> Business News SM to its registered users free of charge. <strong>DOTmed</strong> SM<br />

makes no warranty, representation or guarantee as to the accuracy or timeliness of its content.<br />

<strong>DOTmed</strong> SM may suspend or cancel this service at any time and for any reason without liability or<br />

obligation to any party. All trade names, trademarks and trade dress contained herein belong to<br />

their respective owners and are used herein with the intent to represent the goods and services<br />

of their respective owners. If you think your trade name, trademark or trade dress is not properly<br />

represented, please contact <strong>DOTmed</strong>.<strong>com</strong>, Inc.<br />

September 2009<br />

Publisher<br />

<strong>DOTmed</strong>.<strong>com</strong>, Inc.<br />

President<br />

Philip F. Jacobus<br />

Executive Editor<br />

Robert Garment<br />

212-742-1200 Ext. 243<br />

rgarment@dotmed.<strong>com</strong><br />

Editor-in-Chief<br />

Sean Ruck<br />

212-742-1200 Ext. 218<br />

sruck@dotmed.<strong>com</strong><br />

Associate Editor<br />

Barbara Kram<br />

Creative Editor<br />

Bradley Rose<br />

Editorial Coordinator<br />

Kathy Mahdoubi<br />

Design Director<br />

Stephanie Biddle<br />

Contributing Writers<br />

Ed Sloan, Wayne Webster, Keith Loria,<br />

Joan Trombetti, Regina Geok-Ling Tan,<br />

Paul Keough, Mary Kate Baumann,<br />

Astrid Fiano<br />

Advertising<br />

Sales Director: David Blumenthal<br />

212-742-1200 Ext. 224<br />

dblumenthal@dotmed.<strong>com</strong><br />

National Account Manager: Don Hurtikant<br />

212-742-1200 Ext. 275<br />

dhurtikant@dotmed.<strong>com</strong><br />

Account Executive: Sean Collins<br />

212-742-1200 Ext. 288<br />

scollins@dotmed.<strong>com</strong><br />

Account Executive: Courtney Conway<br />

212-742-1200 Ext. 289<br />

cconway@dotmed.<strong>com</strong><br />

Account Executive: Daniel Gaspar<br />

212-742-1200 Ext. 203<br />

dgaspar@dotmed.<strong>com</strong><br />

Account Executive: Rigo Smith<br />

212-742-1200 Ext. 207<br />

rsmith@dotmed.<strong>com</strong><br />

Press Releases<br />

If you have news regarding your <strong>com</strong>pany<br />

submit it to: pr@dotmed.<strong>com</strong><br />

Article and Story Consideration<br />

If you have an article or feature story you<br />

would like the editors of <strong>DOTmed</strong> Business<br />

News to consider publishing, submit it to:<br />

news@dotmed.<strong>com</strong><br />

Letters to the Editor<br />

Submit letters to the editors to:<br />

news-<strong>com</strong>ments@dotmed.<strong>com</strong><br />

Auctions<br />

If you want information about auctioning<br />

equipment on <strong>DOTmed</strong>.<strong>com</strong>, please call:<br />

212-742-1200 Ext. 296, or email us at<br />

auctions@dotmed.<strong>com</strong><br />

<strong>DOTmed</strong> Business News is published by<br />

<strong>DOTmed</strong>.<strong>com</strong> Inc., 29 Broadway, Suite 2500,<br />

New York, NY 10006<br />

Copyright 2009 <strong>DOTmed</strong>.<strong>com</strong>, Inc.<br />

All rights reserved.<br />

www.dotmed.<strong>com</strong>


feedback<br />

It’s a Salary Shortage<br />

When you use the phrase “labor shortage” or “skills shortage”<br />

you’re speaking in a sentence fragment. What you actually<br />

mean to say is: “There is a labor shortage at the salary level<br />

I’m willing to pay.” That statement is the correct phrase; the<br />

<strong>com</strong>plete sentence and the intellectually honest statement.<br />

If you start raising your wages and improving the working<br />

conditions and continue to do so, you’ll solve your shortage<br />

and will shortly have people lining up around the block<br />

to work.<br />

Employers speak of shortages as though they represent<br />

some absolute, readily identifiable lack of desirable services.<br />

Price is rarely accorded its proper importance in their rhetoric.<br />

Medical jobs require training and/or certification. Again, the<br />

solution is to raise your wages and improve benefits. People<br />

will self-fund their education so that they can enter the industry<br />

in a work-ready state. The attractive wages, working conditions<br />

and career prospects of technology during the 1980s<br />

and 1990s were a prime example of people’s willingness to<br />

self-fund their own career re-education.<br />

Bob Makarowski<br />

4<br />

�������������������������������<br />

The Unfors Xi, now in its Platinum Edition, is a <strong>com</strong>plete<br />

system for diagnostic x-ray multi-parameter measurements<br />

on all modalities. This includes Radiography, Fluoroscopy,<br />

Mammography, Dental and CT. Added options include separate<br />

detectors for luminance and illuminance measurements and<br />

radiation scatter or leakage measurements, both of which can<br />

be quickly attached to the Unfors Xi. For reporting purposes,<br />

the new Unfors QA View software is now available.<br />

All designed to increase your<br />

accuracy and productivity!<br />

The Unfors Concept<br />

Accurate result 10s to learn Pocket sized<br />

www.unfors.<strong>com</strong><br />

Unfors Instruments, Inc.<br />

48 Anderson Avenue, Suite 1<br />

New Milford, CT 06776, USA<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Flexible reporting software<br />

One meter – all applications<br />

Truly easy to use<br />

Phone: (866) 4UNFORS<br />

+1 (860) 355-2588<br />

Fax: +1 (860) 350-2664<br />

E-mail: info@unfors.<strong>com</strong><br />

Further Investigation<br />

Is it possible to do research on why Hospitals and Insurance<br />

<strong>com</strong>panies want to eliminate the LPN?<br />

The role/function of the LPN can always be expanded to<br />

fill the gaps and shortages of RN coverage so shouldn’t there<br />

be some focus there?<br />

Paula D. Malone RSA, SA-C, RST, CST, LPN II<br />

[Editor’s Note: see dm9889 for the original story]<br />

Events for September 2009<br />

ISUOG 19th World Congress on Ultrasound<br />

in Obstetrics and Gynecology 2009, Sept.<br />

13-17, Hamburg, Germany<br />

RAPS (Regulatory Affairs) Annual<br />

Conference & Exhibition 2009, Sept. 13-16,<br />

Philadelphia, PA<br />

Joint Commission Annual Conference on<br />

Quality and Patient Safety 2009, Sept. 14-16,<br />

Rosemont, IL<br />

HOSPIMedica Thailand 4th International<br />

Exhibition 2009, Sept. 16-18, Bangkok,<br />

Thailand<br />

VBA (Virginia Biomedical Association) Annual<br />

Meeting 2009, Sept. 17-18, Williamsburg, VA<br />

CIRSE (Cardiovascular & Interventional<br />

Radiology) Annual Scientific and<br />

Postgraduate Educational Meeting 2009,<br />

Sept. 19-23, Lisbon, Portugal<br />

MD&M (Medical Design & Manufacturing)<br />

Midwest Conference and Exhibition 2009,<br />

Sept. 21-24, Rosemont, Il<br />

IDN Summit & Expo Fall 2009, Sept. 23-25,<br />

Grapevine, TX<br />

World Molecular Imaging Congress 2009,<br />

Sept. 23-26, Montreal, Canada<br />

Health Connect Partners Fall Radiology<br />

and Imaging Conference 2009, Sept. 23-25,<br />

Tampa, FL<br />

www.dotmed.<strong>com</strong>


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Influenza Pandemic Planning Needed for<br />

Pregnant Woman and Newborns<br />

The findings, published online in Emerging Health Threats<br />

Journal, raise concerns about the ability of hospitals to adequately<br />

treat this vulnerable population, particularly in light of<br />

the current H1N1 flu outbreak.<br />

“Although it is not clear how well modern medicine will<br />

be able to prevent devastation during a large-scale infectious<br />

disease outbreak, it is widely recognized that advance planning<br />

may lessen the negative impact,” said study author Richard<br />

Beigi, M.D., Department of Obstetrics, Gynecology and<br />

Reproductive Sciences at Magee-Womens Hospital of UPMC.<br />

“This is especially important for pregnant women, fetuses and<br />

neonates, all of whom are often left out of national level consideration.”<br />

• Online: dotmed.<strong>com</strong>/dm9068<br />

6<br />

hospital & health news<br />

To view these articles in their entirety, visit www.<strong>DOTmed</strong>.<strong>com</strong> and enter the DM code<br />

(ex: dm1234) directly following the article in any search news/forum box on our web site.<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

TOLL FREE 888-304-7859<br />

Dealers<br />

Wanted!<br />

Tangent Announces Energy Efficient<br />

All-In-One PC Designed As Notebook<br />

Replacement for Medical Carts<br />

Tangent Inc. (www.tangent.<strong>com</strong>), a leading provider of technology<br />

solutions for the medical market, today unveiled VITA<br />

LT, a space and energy saving All-in-One PC for the medical<br />

market that is perfect for mobile cart solutions.<br />

Ultra-light (10.5 lbs.) and ultra-thin (1.4”) and with an<br />

18.5 inch widescreen LCD, the VITA LT is designed as a notebook<br />

replacement for medical carts.<br />

As part of the new product launch, the <strong>com</strong>pany is offering<br />

the system at a reduced cost on selected carts.<br />

• Online: dotmed.<strong>com</strong>/dm9731<br />

New Data Say Uninsured Account for Nearly<br />

One-Fifth of Emergency Room Visits<br />

HHS Secretary Kathleen Sebelius has released new data from<br />

the Nationwide Emergency Department Sample -- the largest,<br />

all-payer emergency department database in the United States.<br />

The Nationwide Emergency Department Sample is designed<br />

to help public health experts, policymakers, health care administrators,<br />

researchers, journalists and others find the data<br />

they need to answer questions about care that occurs in U.S.<br />

hospital emergency departments.<br />

The data indicates that uninsured persons accounted for<br />

nearly one-fifth of the 120 million hospital-based emergency<br />

department visits in 2006.<br />

• Online: dotmed.<strong>com</strong>/dm9690<br />

www.dotmed.<strong>com</strong>


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Low-Dose CT Method, Delivering 50% Less<br />

Radiation, Correctly Identifies Patients<br />

With Appendicitis<br />

Patients with possible appendicitis are typically evaluated using<br />

a standard-dose contrast enhanced CT, but a low-dose unenhanced<br />

CT that delivers approximately 50% less radiation is<br />

just as effective, according to a study performed at the Seoul<br />

National University College of Medicine in Seoul, Korea. The<br />

standard-dose enhanced CT scan delivers approximately 8.0<br />

millisieverts (mSv) of radiation; the low-dose unenhanced CT<br />

scan delivers approximately 4.2 mSv of radiation.<br />

• Online: dotmed.<strong>com</strong>/dm9734<br />

Angio Procedures Growing at a Steady<br />

4%-5% Clip<br />

According to IMV’s recent census of angio labs in the U.S.,<br />

an estimated 4.8 million procedures were performed at 1,720<br />

angio lab sites in 2008, including non-coronary vascular angiography<br />

and other procedures performed in the angio labs.<br />

From 2004 to 2008, total procedures performed in angio labs<br />

grew 20%, from 4.0 million in 2004 to 4.8 million procedures<br />

in 2008 for hospitals with 150+ beds, resulting in an average<br />

annual growth rate of 4%-5%.<br />

• Online: dotmed.<strong>com</strong>/dm9732<br />

8<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Direct Capital Expands Medical Equipment<br />

Finance Division<br />

Direct Capital, a leading nationwide provider of equipment<br />

leasing and financing, has taken several key steps to expand<br />

its Medical Equipment Finance Division.<br />

The <strong>com</strong>pany has announced that it will allocate nearly<br />

$68 million in lending capacity to immediately provide more<br />

substantial financing programs to vendors that sell medical,<br />

dental, and veterinary equipment. The program allows financing<br />

from as low as $2,000 up to about $250,000, Paul<br />

Ringuette, Vice President of Sales for Direct Capital, told<br />

<strong>DOTmed</strong> News.<br />

• Online: dotmed.<strong>com</strong>/dm9720<br />

ReMedPar Launches New Website<br />

ReMedPar has just launched its new website, www.ReMedPar.<br />

<strong>com</strong>. The updated look reflects some changes at the <strong>com</strong>pany<br />

and is part of a rebranding for the medical parts leader.<br />

• Online: dotmed.<strong>com</strong>/dm9764<br />

Medicare Cuts Will Force Many Cancer<br />

Centers to Close<br />

A new proposal from the Centers for Medicare and Medicaid<br />

Services (CMS) to cut payments for radiation therapy treatments<br />

would cause many cancer centers to close, stop accepting<br />

Medicare patients, lay off support staff and reduce services<br />

to cancer patients, according to a survey conducted by AS-<br />

TRO, the American Society for Radiation Oncology.<br />

• Online: dotmed.<strong>com</strong>/dm9781<br />

Sun Exposure May Trigger Certain Autoimmune<br />

Diseases in Women<br />

Ultraviolet (UV) radiation from sunlight may be associated<br />

with the development of certain autoimmune diseases, particularly<br />

in women, according to a study by researchers at the<br />

National Institute of Environmental Health Sciences (NIEHS),<br />

part of the National Institutes of Health.<br />

• Online: dotmed.<strong>com</strong>/dm9820<br />

www.dotmed.<strong>com</strong>


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American Eurocopter<br />

Appoints 2009 Vision Zero<br />

Aviation Safety Award<br />

Blue Ribbon Committee<br />

American Eurocopter has appointed<br />

the 2009 Vision Zero Aviation Safety<br />

Award Blue Ribbon Committee. The<br />

members of this <strong>com</strong>mittee will be<br />

responsible for evaluating the applications<br />

and determining the winner of<br />

the prestigious Vision Zero Aviation<br />

Safety award, which was established<br />

by American Eurocopter with the purpose<br />

of promoting a higher level of<br />

safety within the air medical industry.<br />

As part of the award, American Eurocopter<br />

will contribute up to $10,000 to<br />

the winner of the award to further develop<br />

aviation safety initiatives within<br />

their organization. This is the third<br />

year for the award.<br />

The 2008 award was given to Dr.<br />

Ira Blumen and team from the University<br />

of Chicago Medical Center for<br />

their tireless work on the Opportunities<br />

for Safety Improvement in Helicopter<br />

EMS (OSI-HEMS) research project.<br />

• Online: dotmed.<strong>com</strong>/dm9835<br />

PET Can Help Guide<br />

Treatment Decisions for a<br />

Common Pediatric Cancer<br />

A new study published in the August<br />

issue of The Journal of Nuclear Medicine<br />

shows that positron emission tomography<br />

(PET) is an important tool<br />

for depicting the extent of neuroblastoma<br />

in some patients, particularly for<br />

those in the early stages of the disease.<br />

Neuroblastoma accounts for six to ten<br />

percent of all childhood cancers in the<br />

United States and 15 percent of cancer<br />

deaths in children. Accurately identifying<br />

where in the body the disease is<br />

located and whether it is spreading is<br />

critical for choosing appropriate types<br />

of treatment, which can include surgery,<br />

chemotherapy, radiation and-in<br />

the most advanced cases-a <strong>com</strong>bination<br />

of all of these treatments along<br />

with bone marrow transplant or investigational<br />

therapies.<br />

• Online: dotmed.<strong>com</strong>/dm9830<br />

10<br />

<strong>DOTmed</strong>business news<br />

Healthcare<br />

Chronicles<br />

Without Customer Service,<br />

You Won’t Have Customers By Ed Sloan<br />

There’s an old airline <strong>com</strong>mercial I remember. Admittedly, I don’t remember<br />

it too well . . . I don’t remember exactly what airline it was advertising, but<br />

I remember the concept. In the <strong>com</strong>mercial, a CEO was reviewing a list of<br />

tasks and farming them out to his employees. Finally, he came to one that<br />

was presenting a serious problem. He chose the difficult, time-consuming<br />

and probably slightly intimidating job to take care of personally. Of course he used the<br />

airline (whichever it was) to meet immediately face-to-face with the customer. My feeling<br />

is that the airline wasn’t too important, but the idea the <strong>com</strong>mercial expressed was.<br />

At the heart of the matter, when things are not going well, you need to do whatever it<br />

takes to keep your customers happy and then you will keep your customers.<br />

Maybe the <strong>com</strong>mercial has stuck with me for so long because I had a similar experience<br />

over 15 years ago. At that time, a customer we had for about a year was having<br />

problems with a CT scanner going down. It took a little time to track down the issue,<br />

but our lead engineer did get the problem identified. However, the customer’s C-level<br />

people were not happy about the situation. It’s understandable – departments are doing<br />

their best to develop revenue sources, so when equipment goes down, it gets attention.<br />

Unfortunately, all the attention they were focusing on this problem was only prolonging<br />

the problem. The engineer was answering questions and addressing concerns<br />

of those watching the bottom-line so much, that he couldn’t effectively get the things<br />

he needed to ac<strong>com</strong>plish done. He called me for assistance late on a Thursday night and<br />

asked if I could take a flight in to help diffuse the situation. I told him I could probably<br />

get there before late afternoon the following day. He responded with an apologetic,<br />

“That’s not going to work.”<br />

Once I understood his situation, I caught the last flight that night from Nashville<br />

into Dallas and then caught the first available flight from Dallas at 5:30 am to Spokane,<br />

Washington, arriving early in the morning to meet with the clients. Just knowing the effort<br />

I went through to see them in person made a substantial impression. The fact that I,<br />

as the owner, was there to back my product meant the world to them.<br />

A lot of times that’s all it takes – show your customers you care enough to take control<br />

of the situation and to take responsibility for any problems. We did get the machine<br />

going again quickly. That, <strong>com</strong>bined with the efforts made to show the customer how<br />

important they were, kept the relationship on track. The relationship actually continued<br />

for another eight to ten years, until they disbanded their in-house groups and moved<br />

over to working with OEMs.<br />

The moral here – when it <strong>com</strong>es to running a successful business, customer service<br />

is key. However big or small your business is, without good customer service, it’s nothing.<br />

Never be reluctant to be in front of the customer – sometimes, a customer just needs<br />

someone there to help them through a difficult time.<br />

I’ve been in the industry a long time and I’ve seen <strong>com</strong>panies handle things the<br />

right and wrong ways. A <strong>com</strong>mon attitude with many younger <strong>com</strong>panies is to avoid<br />

the problems – if they just get away from the situation and leave it alone, it’ll get better.<br />

But things rarely get better with inattention. I’ve seen <strong>com</strong>panies avoid customers in<br />

troubling times, when really they should be there sweating with them.<br />

At the end of the day, people do business with people.<br />

Online: dotmed.<strong>com</strong>/dm10001<br />

•<br />

Ed Sloan is the founder of ReMedPar and has been in the industry for 23 years. He currently works in the diagnostic<br />

imaging aftermarket consulting business. Ed also serves on the Board of Directors at <strong>DOTmed</strong>.<strong>com</strong>.<br />

www.dotmed.<strong>com</strong>


12<br />

what’s new<br />

To view these articles in their entirety, visit www.<strong>DOTmed</strong>.<strong>com</strong> and enter the DM code<br />

(ex: dm1234) directly following the article in any search news/forum box on our web site.<br />

MedicExchange Launches<br />

Customer Review Platform<br />

for Healthcare IT and Radiology<br />

Products<br />

MedicExchange has launched a <strong>com</strong>prehensive<br />

customer review platform<br />

for the healthcare IT and radiology<br />

products available through its website,<br />

www.medicexchange.<strong>com</strong>.<br />

• Online: dotmed.<strong>com</strong>/dm9787<br />

Supplier Bidding Starts in<br />

October for DMEPOS<br />

The Centers for Medicare & Medicaid<br />

Services (CMS) have announced the<br />

60-day supplier bidding period will be-<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

gin in late October for the Round One<br />

Rebid of the Medicare Competitive<br />

Bidding Program for durable medical<br />

equipment, prosthetics, orthotics,<br />

and supplies (DMEPOS). CMS is<br />

conducting an intensive supplier outreach<br />

and education effort to help suppliers<br />

prepare for bidding in each of<br />

the nine <strong>com</strong>petitive bidding areas.<br />

• Online: dotmed.<strong>com</strong>/dm9821<br />

Switch to Digital Mammography<br />

Leads to Increased<br />

Cancer Detection Rates<br />

The use of digital mammography<br />

equipment alone is responsible for an<br />

increased number of breast cancers de-<br />

tected at a <strong>com</strong>munity-based mammography<br />

facility, according to a study performed<br />

at San Luis Diagnostic Center in<br />

San Luis Obispo, CA.<br />

Researchers found that there was<br />

a significant increase in the number of<br />

breast cancers detected following the<br />

switch from film-screen to digital mammography.<br />

The number of cancers detected<br />

prior to the switch averaged between<br />

4.1-4.5 cancers per 1,000 women<br />

imaged. Following the switch, the cancer<br />

detection rate increased to 7.9 cancers<br />

per 1,000 women imaged and has<br />

remained high. Breast cancer detection<br />

rates were evaluated using an auditing<br />

system.<br />

• Online: dotmed.<strong>com</strong>/dm9832<br />

Researchers<br />

Effectively Treat<br />

Tumors With Nanotubes<br />

By injecting man-made, microscopic<br />

tubes into tumors and heating them<br />

with a quick, 30-second zap of a laser,<br />

scientists have discovered a way to effectively<br />

kill kidney tumors in nearly<br />

80 percent of mice. Researchers say the<br />

finding suggests a potentially exciting<br />

cancer treatment for human beings.<br />

• Online: dotmed.<strong>com</strong>/dm9811<br />

EarthMed Medical Mission<br />

to Mongolia a Success<br />

A team of ten earthMed medical volunteers<br />

just returned from their travel to<br />

Ulaanbaatar, Mongolia to train Mongolian<br />

medical staff and conduct evaluations<br />

for improving health care. The<br />

earthMed medical team was in Mongolia<br />

since last May performing several<br />

open heart and surgical lung procedures<br />

with Mongolian staff members in two<br />

hospitals.<br />

The medical team provided cardiovascular<br />

and valve replacement surgery<br />

and anesthesia training, lung biopsy and<br />

resection surgery training, orthopedic/<br />

www.dotmed.<strong>com</strong>


egional anesthesia training, operating room nursing training,<br />

pharmacy management and biomedical engineering support at<br />

the Shastin University Hospital and the Tuberculosis Hospital<br />

of the National Center of Communicable Diseases.<br />

• Online: dotmed.<strong>com</strong>/dm9789<br />

Canon Introduces Industry’s Lightest<br />

DR Detector<br />

Canon has just released the thinnest and lightest flat panel<br />

digital radiography detectors yet. The CXDI-55G Multipurpose<br />

and Canon CXDI-55C Premium Flat Panel Detectors<br />

are 0.6 inches thick and weigh only 7.5 lbs.<br />

• Online: dotmed.<strong>com</strong>/dm9975<br />

ER Docs Should Trust Their Gut Instincts,<br />

Study Finds<br />

Emergency physicians should trust their “gut instincts” when<br />

evaluating patients who report chest pain, says Abhinav Chandra,<br />

M.D., who is director of acute care research and clinical<br />

evaluation at Duke University Medical Center.<br />

Dr. Chandra told <strong>DOTmed</strong> News that an ER doctor’s gut<br />

instincts about a heart patient are usually accurate -- and that’s<br />

not just a gut feeling--he set up a study to prove his theory.<br />

The data was culled from an earlier trial conducted between<br />

1999 and 2001, “where we were trying to understand<br />

heart attacks,” Dr. Chandra says. “We enrolled patients from<br />

nine different hospitals.<br />

“During this trial, we had to record patients’ symptoms,<br />

EKG findings, lab tests, and doctors’ impressions. Their impressions<br />

were made after getting results from EKGs and other<br />

diagnostic tests.<br />

• Online: dotmed.<strong>com</strong>/dm9823<br />

Nerve Blocks Superior to General<br />

Anesthesia for Breast Cancer Patients<br />

Nerve block trials are underway in several hospitals across the<br />

country as an alternative to general anesthesia for breast cancer<br />

patients needing mastectomies or lumpectomies.<br />

One such trial is being conducted by Dr. Tiffany Tedore,<br />

director of the division of Regional Anesthesia at New York-<br />

Presbyterian Hospital/Weill Cornell Medical Center. She is<br />

<strong>com</strong>paring ultrasound-guided nerve blocks with general anesthesia<br />

for breast cancer surgery patients to see which approach<br />

results in better pain control, fewer side effects and quicker<br />

recovery time, Dr. Tedore tells <strong>DOTmed</strong> News.<br />

NewYork-Presbyterian currently offers nerve blocks for<br />

most orthopedic procedures, as well as breast cancer and<br />

vascular surgeries. Additional surgical procedures will be explored<br />

in the <strong>com</strong>ing months, the hospital says.<br />

• Online: dotmed.<strong>com</strong>/dm9831<br />

Electronic Nose Can Sniff Out Kidney<br />

Diseases and Lung Cancer<br />

A carbon nanosensor “electronic nose”, first developed by<br />

Technion-Israel Institute of Technology enabling researchers<br />

to detect cancer from breath samples, has been modified to<br />

identify chronic renal failure (CRF).<br />

The findings, reported in ACS Nano, could lead to a noninvasive<br />

and fairly inexpensive way to detect kidney diseases<br />

in their earliest and most treatable stages.<br />

• Online: dotmed.<strong>com</strong>/dm9866<br />

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<strong>DOTmed</strong>business news I s e p t e m b e r 2009 13


New Lung Cancer Vaccines<br />

May Lower Costs, Accelerate<br />

Treatment<br />

In one to three years, new therapeutic<br />

vaccines could change standard treatment<br />

regimens for the most <strong>com</strong>monly<br />

diagnosed lung cancer-non-small cell<br />

lung cancer. Therapeutic cancer vaccines<br />

(TCVs), currently in late-phase<br />

clinical trials, may be introduced as adjuvant<br />

therapy that reduces undesirable<br />

side effects caused by toxic radiation<br />

and chemotherapy, according to a recent<br />

Health Technology Forecast released by<br />

ECRI Institute.<br />

• Online: dotmed.<strong>com</strong>/dm9869<br />

14<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Wasting Millions on Purchases<br />

Based on Physician<br />

Preference?<br />

Physician preference items (PPIs), a<br />

term used to describe a range of medical<br />

supplies, such as pricey orthopedic<br />

implants and cardiovascular devices,<br />

are estimated at 60% of a hospital’s total<br />

supply costs. With operating costs increasing<br />

and margins from both operations<br />

and pooled investments declining,<br />

many hospital executives-once willing<br />

to quietly overlook the inefficiencies<br />

and costs associated with allowing their<br />

medical staff to use whatever products<br />

they wanted-are forced to take corrective<br />

action.<br />

• Online: dotmed.<strong>com</strong>/dm9962<br />

BranScope’s Portable EEG<br />

Wins FDA Clearance<br />

BrainScope ZOOM-100DC, a handheld<br />

device for people with possible traumatic<br />

brain injury, has received FDA<br />

clearance.<br />

The 8-channel product, capable of<br />

recording and displaying EEG waveforms<br />

and providing conventional EEG<br />

measures displayed in tables, is designed<br />

especially for those patients who don’t<br />

have access to a hospital, for example,<br />

soldiers on the battlefield, athletes, and<br />

accident victims.<br />

• Online: dotmed.<strong>com</strong>/dm9939<br />

Anything less than perfect<br />

is not good enough.<br />

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Thomson Reuters Study<br />

Finds Impact of Recession<br />

Easing on U.S. Hospitals<br />

The median profit margin of U.S. hospitals<br />

increased from 0.17 percent in the<br />

third quarter of 2008 to 3.1 percent in<br />

the first quarter of 2009, according to an<br />

analysis of hospital finances published<br />

by Thomson Reuters.<br />

• Online: dotmed.<strong>com</strong>/dm9978<br />

Kinetic Variable Helps Identify<br />

Malignant MRI-Detected<br />

Breast Lesions<br />

Breast MRI allows physicians to evaluate<br />

suspicious lesions using a variety of<br />

variables. Researchers have found that<br />

<strong>com</strong>puter-aided kinetic information can<br />

help significantly in distinguishing benign<br />

from malignant suspicious breast<br />

lesions on MRI, according to a study<br />

published in the September issue of the<br />

American Journal of Roentgenology<br />

(AJR).<br />

• Online: dotmed.<strong>com</strong>/dm9964<br />

Interventional Radiology<br />

Treatment for Uterine Fibroids:<br />

Safe, Nonsurgical<br />

Option<br />

Uterine fibroid embolization--a minimally<br />

invasive interventional radiology<br />

treatment for women that cuts off<br />

blood flow to painful fibroids to kill the<br />

tumors--is highlighted as an appropriate<br />

treatment for women in a Clinical Therapeutics<br />

article in the Aug. 13 issue of<br />

the New England Journal of Medicine.<br />

• Online: dotmed.<strong>com</strong>/dm9960<br />

Pulmonary CT Angiography<br />

Can Effectively Identify<br />

Disease and Injury Beyond<br />

the Pulmonary Arteries and<br />

Throughout the Chest Area<br />

Computed tomography angiography<br />

(CTA) can identify abnormalities and<br />

injury beyond the pulmonary arteries,<br />

including broken bones and heart disease,<br />

according to a study published in<br />

the September issue of the American<br />

Journal of Roentgenology (AJR).<br />

• Online: dotmed.<strong>com</strong>/dm9963<br />

www.dotmed.<strong>com</strong>


Intelerad Receives FDA Clearance for its<br />

PET/CT Image Fusion Module<br />

Intelerad Medical Systems, a PACS solution vendor, has received<br />

510(k) clearance from the U.S. Food and Drug Administration<br />

(FDA) to market and distribute its PET/CT Image Fusion<br />

product. This 510(k) clearance ensures that the PET/CT<br />

Image Fusion functionality can now be sold as a fully integrated<br />

module within Intelerad’s signature IntelePACS solution.<br />

• Online: dotmed.<strong>com</strong>/dm9971<br />

Radiation Therapy Use Rates Far Lower<br />

Than 90 Percent<br />

Actual utilization rates for radiation therapy equipment used<br />

in freestanding cancer treatment centers are closer to the current<br />

assumed rate of 50 percent, not 90 percent as proposed<br />

by the Centers for Medicare and Medicaid Services (CMS) in<br />

the Medicare physician fee schedule proposed rule for 2010.<br />

The actual rates were revealed in a new survey <strong>com</strong>missioned<br />

by the American Society for Radiation Oncology (ASTRO).<br />

• Online: dotmed.<strong>com</strong>/dm9961<br />

Medicare Demonstrates That Paying for<br />

Quality Pays Off<br />

Demonstrations being conducted by the Centers for Medicare<br />

& Medicaid Services (CMS) continue to provide strong evidence<br />

that offering financial incentives for improving or de-<br />

livering high quality care increases quality and can reduce the<br />

growth in Medicare expenditures.<br />

CMS announced new results from three of these demonstrations,<br />

one for large physician practices, one for small and<br />

solo physician practices, and one for hospitals. CMS is also<br />

announcing the start of three additional value based purchasing<br />

demonstrations.<br />

• Online: dotmed.<strong>com</strong>/dm9959<br />

Life Expectancy at All Time High<br />

U.S. life expectancy reached nearly 78 years (77.9), and the<br />

age-adjusted death rate dropped to 760.3 deaths per 100,000<br />

population, both records, according to the latest mortality<br />

statistics from the Centers for Disease Control and Prevention<br />

(CDC).<br />

• Online: dotmed.<strong>com</strong>/dm9968<br />

Aspirin Use After Colorectal Cancer Diagnosis<br />

Associated With Improved Survival<br />

Men and women who were diagnosed with colorectal cancer<br />

and began regular use of aspirin had a lower risk of overall<br />

and colorectal cancer death <strong>com</strong>pared to patients not using aspirin,<br />

according to a study in the August 12 issue of JAMA.<br />

• Online: dotmed.<strong>com</strong>/dm9888<br />

Workstations<br />

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<strong>DOTmed</strong>business news I s e p t e m b e r 2009 15


16<br />

Coming in<br />

October<br />

Industry Sector<br />

Reports:<br />

Medical<br />

Equipment Parts<br />

Providers<br />

Find out why these businesses are<br />

a huge part of the industry.<br />

Linear<br />

Accelerator,<br />

Simulator<br />

Our report will take you straight to<br />

the latest news on this sector.<br />

Anesthesia<br />

Find out what’s sensational in<br />

anesthesia.<br />

Injectors<br />

<strong>DOTmed</strong> injects the October issue<br />

with the latest news about this<br />

segment.<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

MOVIng UP In A dOWn<br />

ECOnOMy<br />

Sorting through mail upon returning from vacation,<br />

I found a letter from a friend in real estate - these<br />

are usually mass mailings. Still, I admired her<br />

willingness to persevere in a difficult market.<br />

Imagine my surprise upon opening her letter to<br />

discover it was not about buying or selling my<br />

property. It was about expanding her business in<br />

a down market. She offered an open house for<br />

those interested in a career in real estate with<br />

her agency. In a market that is at its lowest point<br />

in almost 40 years she’s bucking the trend and<br />

Wayne<br />

Webster<br />

expanding — attacking the market! Are you proceeding in the same<br />

way in your imaging business?<br />

When the economy was good, imaging facilities were adding<br />

equipment and approaching higher risk markets with little analysis<br />

or future growth projections. They just knew it would work if they<br />

worked hard. In a down economy and a fear of business expansion,<br />

I find the same people with the same opportunity level hesitant to<br />

move forward. When I ask why the uncertainty, they ask questions<br />

in turn, such as: “What about ‘Obama Care?’” “What about<br />

reimbursement?” “What about changes in the Stark Law?”<br />

These are unresolved issues and mostly ones over which we have<br />

no control. I say, if you can’t control the out<strong>com</strong>es, move on and<br />

focus on something you can control. Many imaging centers need<br />

to upgrade one or more of their devices. But with the very same<br />

market information they had when the economy was better, today<br />

they’re afraid to take advantage of opportunities to increase their<br />

clinical capabilities, referrals and profit.<br />

If you’ve conducted a careful analysis and it’s obvious you need<br />

to upgrade or add imaging capability and the clinical and financial<br />

payback projections are acceptable, go for it. But, let your new<br />

cautious attitude lead you. Make a specification for what you need.<br />

Don’t just seek out the latest, greatest and usually most costly.<br />

Consider new and pre-owned equipment. More than half the time,<br />

I find my clients get more performance than they’ve specified<br />

with pre-owned and frequently at less than half the price of new<br />

equipment. Reimbursement isn’t any higher when the equipment is<br />

new or costs more.<br />

If buying used equipment, even if it meets or exceeds your needs<br />

frightens you, then hire someone who can help you through the<br />

process. The few dollars spent to learn about the evaluation of<br />

buyer need and seller capability may save you as much as 80% on<br />

your purchase when <strong>com</strong>pared to new.<br />

There will always be diagnostic imaging demand. The question is,<br />

can your imaging business meet the demand clinically and profitably?<br />

Pre-owned equipment can be a major part of the solution.<br />

• Online: dotmed.<strong>com</strong>/dm10002<br />

Wayne Webster is a consultant in Medical Imaging Business<br />

Development. You can send your <strong>com</strong>ments or questions to<br />

W.Webster@Proactics.net.<br />

FOCUS ON PERFORMANCE<br />

www.dotmed.<strong>com</strong>


Watch This Space<br />

For the Biggest News in<br />

Sourcing Parts.<br />

Ever.<br />

The <strong>DOTmed</strong> Certified Parts Vendor Program.<br />

Coming in October.


CareFusion Prepares for<br />

Spin-Off<br />

CareFusion Corporation, the <strong>com</strong>pany<br />

that will be<strong>com</strong>e public following the<br />

planned spinoff of Cardinal Health’s<br />

clinical and medical products businesses,<br />

recently launched its new brand<br />

and logo. CareFusion’s planned spinoff<br />

from Cardinal Health is expected to be<br />

<strong>com</strong>pleted this summer.<br />

• Online: dotmed.<strong>com</strong>/dm9736<br />

Philips and Glygenix<br />

Therapeutics Partner on<br />

Ultrasound Research<br />

Royal Philips Electronics and GlyGenix<br />

Therapeutics, Inc. have announced a<br />

joint research agreement to explore the<br />

feasibility of using ultrasound technologies<br />

for gene therapy.<br />

In particular, the collaboration will<br />

research the treatment of Glycogen<br />

Storage Disease Type 1a (GSD-1a) in<br />

pre-clinical studies. The collaboration<br />

unites Philips’ expertise in medical imaging<br />

technologies for diagnosis and<br />

minimally-invasive medical procedures<br />

with GlyGenix’s expertise in correcting<br />

the genetic defect in GSD-1a.<br />

• Online: dotmed.<strong>com</strong>/dm9819<br />

18<br />

people & <strong>com</strong>panies<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Abbott Will Receive $400<br />

Million Settlement from<br />

Medtronic<br />

Abbott has announced a settlement with<br />

Medtronic resolving all outstanding intellectual<br />

property litigation between<br />

the two parties. The terms of the settlement<br />

include a payment of $400 million<br />

to Abbott by Medtronic and a mutual<br />

agreement not to pursue additional litigation<br />

on current and future vascular<br />

products, subject to specific conditions<br />

and time limits.<br />

Additional terms of the agreement<br />

were not disclosed.<br />

• Online: dotmed.<strong>com</strong>/dm9759<br />

Cambridge Consultant<br />

Names Mark Manasas Manager<br />

of Surgical & Interventional<br />

Products Group<br />

Cambridge Consultants recently announced<br />

that Mark Manasas has been<br />

appointed Manager of the Surgical &<br />

Interventional Products Group out of the<br />

<strong>com</strong>pany’s Cambridge, MA office. He has<br />

held other positions at Cambridge Consultants,<br />

and worked at leading MedTech<br />

<strong>com</strong>panies including Johnson & Johnson<br />

to startups like Fossa Medical, Inc.<br />

• Online: dotmed.<strong>com</strong>/dm9749<br />

Dr. Francis Collins Confirmed<br />

as Director of the<br />

National Institutes of Health<br />

HHS Secretary Kathleen Sebelius announced<br />

today that the United States<br />

Senate unanimously confirmed Dr.<br />

Francis Collins as the next Director of<br />

the National Institutes of Health.<br />

Francis S. Collins, M.D., Ph.D., a<br />

physician-geneticist noted for his landmark<br />

discoveries of disease genes and<br />

his leadership of the Human Genome<br />

Project, served as Director of the National<br />

Human Genome Research Institute<br />

(NHGRI) at the National Institutes<br />

of Health from 1993-2008.<br />

Dr. Collins received a B.S. in<br />

Chemistry from the University of Vir-<br />

ginia, a Ph.D. in Physical Chemistry<br />

from Yale University, and an M.D. with<br />

Honors from the University of North<br />

Carolina. Prior to <strong>com</strong>ing to NIH in<br />

1993, he spent nine years on the faculty<br />

of the University of Michigan, where<br />

he was an investigator at the Howard<br />

Hughes Medical Institute. He has been<br />

elected to the Institute of Medicine and<br />

the National Academy of Sciences and<br />

was awarded the Presidential Medal of<br />

Freedom in November 2007.<br />

• Online: dotmed.<strong>com</strong>/dm9861<br />

AGA Medical Holdings,<br />

Inc. Patent for Atrial Septal<br />

Defects (ASD) and Patent<br />

Foramen Ovale (PFO) Valid<br />

AGA Medical Holdings, Inc. (AGA)<br />

has announced a U.K. court determined<br />

that an AGA-held patent for its Atrial<br />

Septal Defects (ASD) and Patent Foramen<br />

Ovale (PFO) devices is valid. The<br />

U.K. court however did determine that<br />

Occlutech GmbH’s (Occlutech) products<br />

do not infringe on AGA’s patent, as<br />

AGA has contended.<br />

• Online: dotmed.<strong>com</strong>/dm9795<br />

CDRH Director Steps Down<br />

Stephen J. Ubl, president and CEO of<br />

the Advanced Medical Technology Association<br />

(AdvaMed), issued the following<br />

statement after the announcement<br />

that Daniel Schultz is resigning<br />

as director of FDA’s Center for Devices<br />

and Radiological Health:<br />

www.dotmed.<strong>com</strong>


“Dan Schultz served the nation for<br />

more than 30 years promoting and protecting<br />

the public health as a member of<br />

the U.S. Public Health Service. Dan supervised<br />

FDA’s device center at time of<br />

unprecedented scientific advancement<br />

and helped continue U.S. leadership in<br />

the development of safe and effective<br />

medical treatments.<br />

• Online: dotmed.<strong>com</strong>/dm9884<br />

Digisonics Announces Record<br />

Revenues for FY ‘09.<br />

Digisonics, provider of image management<br />

& reporting solutions, has announced<br />

that revenue grew 21% for FY<br />

‘09 ending July 31, 2009.<br />

• Online: dotmed.<strong>com</strong>/dm9794<br />

DMS Health Technologies<br />

Signs Three-Year Agreement<br />

With Amerinet<br />

DMS Health Technologies, a national<br />

mobile diagnostic imaging service provider,<br />

announces that it has signed a<br />

three-year agreement with Amerinet,<br />

a national group purchasing organization.<br />

DMS Health Technologies will<br />

provide Amerinet members with mobile<br />

diagnostic imaging shared services and<br />

interim rentals of mobile imaging products.<br />

The three-year agreement, effective<br />

August 1, 2009, includes MRI, CT,<br />

PET/CT, nuclear medicine, ultrasound,<br />

cardiac/angio, bone densitometry and<br />

digital mammography services.<br />

• Online: dotmed.<strong>com</strong>/dm9851<br />

Piedmont Physicians<br />

Group at Cascade Wel<strong>com</strong>es<br />

New Physician<br />

Piedmont Physicians at Cascade wel<strong>com</strong>ed<br />

Signe H. O’Neale, M.D., to its<br />

health care team on Aug. 3. She joins<br />

Marc J. Harrigan, M.D.<br />

Dr. O’Neale received her bachelor’s<br />

degree in accounting from the University<br />

of Washington and practiced as a<br />

certified public accountant for 12 years.<br />

She earned her medical degree from<br />

Morehouse School of Medicine here in<br />

Atlanta. Dr. O’Neale then <strong>com</strong>pleted<br />

her internship and family medicine residency<br />

at Morehouse School of Medicine,<br />

where she also served as chief resident.<br />

• Online: dotmed.<strong>com</strong>/dm9854<br />

AHRA and Toshiba Partner<br />

Patient safety and quality care continue<br />

to be important issues for hospitals and<br />

imaging centers. To help these facilities<br />

start new or build upon existing programs,<br />

AHRA: The Association for Medical Imaging<br />

Management announces the second<br />

year of its Putting Patients First grant program.<br />

Putting Patients First grants will<br />

further efforts by healthcare facilities to<br />

improve imaging quality and safety for<br />

patients. This year the program has been<br />

expanded to include imaging centers and<br />

will award three additional grants specifically<br />

for pediatric programs. Putting Patients<br />

First is funded by an unrestricted<br />

educational grant from Toshiba America<br />

Medical Systems, Inc.<br />

• Online: dotmed.<strong>com</strong>/dm9865<br />

NMPI Launches Fifth<br />

Portable Cardiology Unit<br />

Nuclear Medicine Professionals, Inc.<br />

(NMPI) announces the acquisition and<br />

launch of its fifth portable nuclear camera.<br />

This means the size of NMPI’s fleet<br />

of mobile cardiac imaging units has increased<br />

40 percent in 2009 alone.<br />

• Online: dotmed.<strong>com</strong>/dm9822<br />

UCLA Opens Lab Space to<br />

Startup MediSens Wireless<br />

The UCLA on-campus technology<br />

incubator program at the California<br />

NanoSystems Institute (CNSI) is providing<br />

laboratory space to MediSens<br />

Wireless, a new <strong>com</strong>pany that makes<br />

personal body-monitoring systems for<br />

health care.<br />

• Online: dotmed.<strong>com</strong>/dm9874<br />

DMS Health Technologies<br />

Appoints Simer as Account<br />

Executive<br />

DMS Health Technologies, a diagnostic<br />

imaging services provider, is pleased to announce<br />

the addition of a Jeffrey Simer as<br />

account executive. As an account executive,<br />

Simer is responsible to direct all sales<br />

efforts for DMS Health Technologies’ diagnostic<br />

imaging services, including mobile,<br />

interim and fixed-site solutions within<br />

his assigned territory of Texas, Oklahoma,<br />

Arkansas, and Louisiana.<br />

• Online: dotmed.<strong>com</strong>/dm9882<br />

NovaRad Nets PACS Contract<br />

With Utah Hospital<br />

Blue Mountain Hospital a <strong>com</strong>munity<br />

hospital in Blanding, Utah, recently<br />

selected NovaRad’s web-based PACS,<br />

NovaPACS, for its radiology department.<br />

This latest contract brings NovaRad’s<br />

installations in Utah to 18.<br />

• Online: dotmed.<strong>com</strong>/dm9871<br />

Mammography Sales Put a<br />

Dent in Hologic’s Earnings<br />

Hologic Inc., maker of diagnostics,<br />

medical imaging systems and surgical<br />

products for women, announced its fiscal<br />

third-quarter results on Monday for<br />

the quarter ending June 27.<br />

The <strong>com</strong>pany said profits fell 3<br />

percent as cutbacks in purchases at hospitals<br />

hurt sales of its Selenia digital<br />

mammography systems. The <strong>com</strong>pany<br />

regards its performance as “solid” in<br />

a challenging market characterized by<br />

reduced capital spending by health care<br />

organizations.<br />

• Online: dotmed.<strong>com</strong>/dm9817<br />

MedPro Imaging Scores<br />

87 Percent Sales Revenue<br />

Increase in Second Quarter<br />

MedPro Imaging, a premium provider<br />

of new and refurbished ultrasound solutions,<br />

reported an 87 percent increase in<br />

sales revenues for the second quarter of<br />

2009 <strong>com</strong>pared to Q2 2008. The growth<br />

was supported by the sale of more than 90<br />

new and used systems to a wide variety of<br />

clinical settings, including the Lung and<br />

Asthma Center of Central Washington.<br />

• Online: dotmed.<strong>com</strong>/dm9797<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 19


20<br />

Light at the<br />

end of the<br />

tunnel:<br />

MRI<br />

PULLS<br />

ThROUgh<br />

By Kathy F. Mahdoubi<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

www.dotmed.<strong>com</strong>


Many manufacturers<br />

and end users of MRIs<br />

have been on a conveyer<br />

belt of reduced<br />

profitability for a few<br />

years now as a result of the Deficit Reduction<br />

Act (DRA) and ongoing economic<br />

instability. National MRI sales have plummeted<br />

this year and more reimbursement<br />

cuts could be in store, keeping widespread<br />

capital budgets on ice, but not all is doom<br />

and gloom. MRI is still a leading source<br />

of revenue in hospitals and imaging centers<br />

across the country, advanced 3T systems<br />

and niche technologies like open<br />

and upright MRI scanners are continuing<br />

to sell and the independent service business<br />

is holding strong. Growing trends<br />

like non-contrast imaging, MR scanning<br />

for dementia, and intraoperative and interventional<br />

MRI are emerging applications<br />

worth getting excited about.<br />

Stark statistics for<br />

manufacturers<br />

NEMA, the association for electrical<br />

and medical imaging manufacturers,<br />

reports periodic sales statistics to its<br />

members. The association reported that<br />

the MRI market as a whole declined by<br />

9% last year, says Joel Urick, MR product<br />

manager for Toshiba.<br />

That statistic is mild <strong>com</strong>pared to<br />

year-to-date market numbers. NEMA<br />

reported that through the second quarter<br />

2009, the overall MRI market was down<br />

40%, says Stephen Mitchell, senior director<br />

of Philips’ MR Imaging Systems.<br />

“The biggest factor has been the<br />

economic crash of late 2008,” says<br />

Mitchell. “That has basically put a lot of<br />

imaging projects on hold.”<br />

“In 2003, MRI sales were approaching<br />

1,200 units a year,” says Hitachi Medical<br />

Systems’ vice president and general<br />

manager of MR and CT, Sheldon Schaffer.<br />

“In 2009, the best estimate in annual<br />

sales from a unit volume perspective will<br />

probably be around 700 MRI units. There<br />

has been a significant decline.”<br />

In addition to the economy, the<br />

DRA’s impact on the imaging industry<br />

has been far and wide, but the freestanding<br />

MRI industry has been hit especially<br />

hard. The intent of the DRA imaging cuts<br />

were to slow the rapid growth of Centers<br />

for Medicare and Medicaid (CMS) bill-<br />

ing for imaging services <strong>com</strong>ing from<br />

practicing physicians and freestanding<br />

imaging in the early 2000s.<br />

“You saw a great increase in billing<br />

in the years 2000 to 2006,” says Cynthia<br />

Moran, assistant executive director<br />

for the American College of Radiology<br />

(ACR) Government Relations and Economic<br />

Policy Department. “Imaging<br />

services were the fastest growing <strong>com</strong>ponent<br />

of Medicare spending at that<br />

time, but since the DRA, this growth<br />

rate has flattened out.”<br />

The DRA led to cuts in the Medicare<br />

Physician Fee Schedule (MPFS)<br />

and Hospital Outpatient Prospective<br />

Payment System (HOPPS), which had<br />

the effect of slashing reimbursement for<br />

MRI procedures anywhere from 20% to<br />

30%, and perhaps even 40%, some analysts<br />

say. “That is not an unreasonable<br />

estimate,” says Moran.<br />

The Medicare Payment Advisory<br />

Commission (MedPAC) has now advised<br />

CMS to increase the imaging<br />

industry’s utilization rate from 50% to<br />

90%. If passed, the new relative value<br />

formula would effectively act as an additional<br />

cut in reimbursement, but some<br />

think that this modality may be spared,<br />

because “the DRA has already taken<br />

such a bite out of MRI,” says Moran.<br />

Established in 1981, the Center for<br />

Diagnostic Imaging (CDI) was one of the<br />

first freestanding imaging centers in the<br />

country and is now a network of providers<br />

practicing in 50 imaging centers nationwide.<br />

CEO, Bob Baumgartner, says<br />

that MRI is still the primary revenue provider<br />

for the network. Not only have the<br />

economy and reimbursement cuts had an<br />

impact, but the credit crisis has affected<br />

the viability of the MRI industry.<br />

“The credit crisis has made it difficult<br />

for imaging providers to sell their<br />

practices or finance acquisitions,” says<br />

Baumgartner. From the patient perspective,<br />

Baumgartner is also seeing higher<br />

deductible co-pays and more patients<br />

delaying services, especially for discretionary<br />

musculoskeletal imaging, such as<br />

MRI scans for generalized back pain.<br />

Optimism prevails for some<br />

hospitals<br />

Clinical Radiologists, S.C., is a large radiology<br />

group headquartered in Spring-<br />

field, Ill. Dr. Craig Russo is vice chairman<br />

of radiology at Memorial Medical<br />

Center, the largest hospital within the<br />

group, which includes more than 50 radiologists<br />

and operates in 20 hospitals and<br />

over 30 outpatient and stand-alone clinics<br />

throughout the Midwest. The group<br />

interprets exams from over 30 MRI scanners,<br />

with the majority of them being GE<br />

and Siemens 1.5T systems.<br />

Unlike some other <strong>com</strong>munities,<br />

Springfield has a thriving medical <strong>com</strong>munity<br />

and the economic downturn<br />

and threat of health care reform have<br />

not dampened their technological investment.<br />

“The hospitals here have<br />

been investing quite vigorously in MRI<br />

lately,” says Dr. Russo. “This is a fairly<br />

small <strong>com</strong>munity, maybe about 120,000<br />

people - and in the last year we’ve gone<br />

from one 3T magnet to three…This hospital<br />

and this administration in particular,<br />

have looked at it from the standpoint<br />

that now is the time to make the investment<br />

in order to be very well equipped<br />

in the near term as well as long-term.”<br />

One service location recently invested<br />

in the Siemens MAGNETOM Verio<br />

3T. “Clearly, the patient experiences less<br />

claustrophobia and technologically, it’s a<br />

very advanced system,” says Dr. Russo.<br />

“We don’t have to make any sacrifices in<br />

terms of image quality.”<br />

Fonar Upright ® Multi-Position MRI<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 21


Independents large and small are enjoying<br />

an edge over OEMs<br />

MagnaServ, Inc., a leading national parts, service, refurbishing<br />

and mobile MRI organization, and exclusive GE house,<br />

is not experiencing any of the decline that is daunting some<br />

manufacturers.<br />

“Our percent of increase over the last three or four years<br />

has been about 12% to 15% a year and that’s going to continue,”<br />

says MagnaServ executive vice president, Bernie Bartoszek.<br />

OEM service contracts can be anywhere from 20% to<br />

30% higher than MagnaServ’s, says Bartoszek. On the refurbishing<br />

front, the GE Excite series is the biggest seller. One of<br />

these systems would cost from $1.2 to $1.4 million new, but<br />

MagnaServ can offer a reconditioned Excite for half that.<br />

Pricing is not the only reason why the business is growing.<br />

Following the DRA, the <strong>com</strong>pany started changing its customer<br />

base and began positioning itself in order to fare better when<br />

the freestanding imaging sector really took a beating.<br />

“We made a determination three years ago to go from<br />

70% imaging centers and 30% hospitals to 30% imaging centers<br />

and 70% hospitals,” says Bartoszek.<br />

Inside the <strong>com</strong>pany’s reconditioning headquarters in Stuart,<br />

Fla., all engineers have at least 10 years GE field experience<br />

and take <strong>com</strong>mand of MagnaServ’s on-site coil repair depot and<br />

shielded testing bay, which is hooked-up with a working MRI.<br />

A“We’ve got the ability to have nine MRIs hooked up and<br />

running cold and we can have anywhere from five to eight<br />

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Toshiba Vantage Titan 1.5T<br />

MRI mobiles that we keep cold for various <strong>com</strong>panies,” says<br />

Bartoszek.<br />

Another repositioning tactic has been to be<strong>com</strong>e a Siemens<br />

multi-vendor partner for GE equipment. Bartoszek explains<br />

that other OEMs can bid for service contracts on not<br />

just their equipment, but all the imaging equipment on site, no<br />

matter the manufacturer. Once they get a contract, OEMs like<br />

Siemens can subcontract GE service out to independents like<br />

MagnaServ.<br />

New service on the block<br />

Thomas Hineman is president of Ohio Valley Medical Systems,<br />

LLC, an exclusive Hitachi service organization working mostly<br />

with outpatient imaging centers nationwide. MRI represents<br />

about 95% of business for the <strong>com</strong>pany, which just reached its<br />

one-year anniversary in August. Outpatient imaging centers may<br />

be suffering, but Ohio Valley has experienced a banner year.<br />

“The state of the economy is helping us tremendously,”<br />

says Hineman. “Customers are unable to afford manufacturer<br />

service contracts and in the last three months we’ve grown dramatically<br />

-- I’ve tripled what I estimated when I started the business.<br />

We’re probably going to expand and hire at least two more<br />

people this year. We couldn’t be happier about our growth.”<br />

The Hitachi Airis and Altair families have been among<br />

the best selling units, and up until now, 1.5 Tesla systems were<br />

the ceiling, but Ohio Valley may be expanding into Siemens<br />

territory soon with a contract on a 3T system, a sector of the<br />

market that not many servicers have penetrated yet.<br />

These success stories stand out against the majority of ISOs<br />

surveyed. Most reported steady business with no significant<br />

growth, but also no real decline.<br />

“It’s been slower than normal and we’re working twice as<br />

hard to get the same results, but by the same token – customers<br />

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see you’re working that much harder for them and<br />

they’ll stay with you when times are tough,” says<br />

Leon Gugel, president of Metropolis International,<br />

a stocking dealer of Hitachi, GE and Toshiba used<br />

and refurbished MRI systems.<br />

Jesse Roche, director of BioMagnetics, Ltd.,<br />

a northeastern regional MRI service and refurbishing<br />

organization for GE and Siemens MR<br />

systems, is concerned that the proposed MedPAC<br />

changes could lead to a lot more than just a cut in<br />

reimbursement, including fewer operating imaging<br />

centers, longer scanning hours, more demand<br />

for after-hours services, and not just <strong>com</strong>petitive,<br />

but aggressive pricing of service contracts.<br />

“When the market contracts, OEMs be<strong>com</strong>e<br />

revenue-pressed and much more <strong>com</strong>petitive,”<br />

says Roche. “When that occurs, their pricing latitude<br />

expands.”<br />

Bartoszek says that GE has indeed lowered the<br />

<strong>com</strong>pany’s service contract price points by double<br />

digits, but they still do not <strong>com</strong>e near ISO prices. Still, OEMs are<br />

developing their refurbish and service sectors and are keeping a<br />

sharp eye on opportunities.<br />

“As soon as contracts are about to expire, OEMs are keenly<br />

aware and a salesperson is immediately at the door trying to<br />

capture that contract,” says Roche.<br />

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“The high field Titan is our newest product with a large bore<br />

technology. With the Titan, we also offer the Pianissimo quiet<br />

vacuum-packed gradients and Atlas integrated coil technology,”<br />

says Toshiba’s Urick.<br />

The Titan is a high field 1.5 Tesla system, with the largest<br />

bore on the market, with a 71-cm aperture opening and a<br />

current list price of $1.7 million. Pianissimo gradients reduce<br />

acoustic noise by 90% and the Atlas integrated coil technology<br />

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cost savings in construction.<br />

No one is talking, but Toshiba is purportedly working on<br />

a 3T system for release in the not too distant future, a sign of<br />

financial health for the <strong>com</strong>pany’s MRI business, which grew<br />

by 12% in 2008.<br />

“Even in a down market, we’re finding ways to make<br />

sales and sustain growth,” says Urick.<br />

Like many other <strong>com</strong>panies, Toshiba started out with a<br />

customer base that was largely <strong>com</strong>prised of outpatient and<br />

independent imaging centers, but in recent years, the <strong>com</strong>pany<br />

has been moving more into hospitals and now considers hospitals<br />

the <strong>com</strong>pany’s primary customer base.<br />

For Hitachi Medical Systems, the breadwinning products<br />

include the Oasis open high-field 1.2T system and the Echelon,<br />

which is a traditional high-field 1.5T system.<br />

“The Oasis has higher sales volume than the Echelon, but<br />

both sell very strongly,” says Schaffer.<br />

The Oasis’ open design is more <strong>com</strong>fortable for geriatric patients<br />

and the obese, as well as children, and they are <strong>com</strong>parable<br />

in image quality to traditional 1.5T systems. Oasis was introduced<br />

in 2008 and over the past few months, Hitachi has been in discussions<br />

with a number of pediatric hospitals. Currently, 35 Oasis<br />

systems are in operation and Schaffer estimates that open systems<br />

represent about 30% of the overall MRI install base.<br />

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improve signal-to-noise ratio. Currently,<br />

the Oasis has an 8-channel system<br />

and the Echelon is available in both an<br />

8 and 16 channel configuration.<br />

“We’ve added additional coils for<br />

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aging and cardiac imaging as well as orthopedic<br />

applications,” says Schaffer.<br />

Philips Healthcare introduced the<br />

<strong>com</strong>pany's state-of-the-art Achieva TX<br />

3T system at RSNA last year. “What the<br />

3T TX <strong>com</strong>pact short-bore system does<br />

is it brings multi-channel transmit coil<br />

technology to the <strong>com</strong>mercial market-<br />

place,” says Mitchell. The key benefit<br />

of having MultiTransmit is it reduces<br />

the imaging artifacts that are often seen<br />

in high-field 3T images, most notably in<br />

breast, liver and pelvic imaging.<br />

Philips offers optimized software<br />

packages for a wide range of procedures,<br />

including neuro, vascular, musculoskeletal<br />

and other imaging. The<br />

<strong>com</strong>pany also offers the Panorama High<br />

Field Open MR scanner.<br />

“With an open system, you can get<br />

the specific anatomy that you want to<br />

scan in to the sweet spot of the magnet—<br />

the isocenter, which is something you<br />

can’t do on very large patients with traditional<br />

closed systems,” says Mitchell.<br />

Philips’ Achieva XR can be installed<br />

as a 1.5T system and upgraded<br />

to a 3T system easily and cost effectively.<br />

“We’re the only <strong>com</strong>pany that has<br />

a rampable 1.5T system,” says Mitchell.<br />

“With the Achieva XR we simply<br />

ramp the magnet from 1.5T to 3T field<br />

strength and replace the surface coils<br />

with 3T surface coils and the whole<br />

process takes about a week. In terms of<br />

cost savings, you would save between<br />

$750,000 and $1 million dollars in the<br />

process <strong>com</strong>pared to a deinstall and reinstall<br />

project.”<br />

Philips is currently involved in<br />

High Intensity Focused Ultrasound<br />

clinical trials for uterine fibroid ablations<br />

guided by MRI and both Philips<br />

and Siemens are in the research and development<br />

phase of 7 Tesla systems.<br />

GE Healthcare’s Discovery MR<br />

750 3T system was launched almost a<br />

year ago, and is the highest performing<br />

system in the industry in terms of magnet<br />

homogeneity as well as gradient and<br />

receive chain performance, says Jim<br />

Davis, vice president and general manager<br />

of the MR business.<br />

GE also recently launched the MR<br />

450, a brand new 1.5T system sharing<br />

<strong>com</strong>mon architecture with the 3T. Davis<br />

says it features the highest fidelity gradient<br />

amplifier in the industry and the<br />

system offers an expansive field of view<br />

and a 32-channel receive chain configuration<br />

with Optic RX -- a way to digitize<br />

the signal in the scan room that significantly<br />

increases SNR. GE has also developed<br />

Cube sequences that allow users<br />

to scan in 3-D. Advanced software<br />

www.dotmed.<strong>com</strong>


applications include SWAN, designed<br />

for stroke and perfusion imaging.<br />

Dynamic MRI<br />

Since the 2001 introduction of the Fonar<br />

UPRIGHT Multi-Position MRI,<br />

several studies have concluded that a<br />

variety of pathologies, especially those<br />

pertaining to the spine, are better visualized<br />

when patients are scanned in<br />

dynamic weight-bearing positions and<br />

not just lying flat. The Fonar Upright<br />

MRI allows patients to be scanned in a<br />

number of positions, including recumbent,<br />

bending, sitting, and standing.<br />

It has been shown to provide unique<br />

views of not just the spine, but also the<br />

pelvic floor, hernias and the prostate,<br />

or any part of the anatomy that can be<br />

influenced by weight or position.<br />

“The Upright MRI is a paradigm<br />

shift in scanning patients,” notes Art<br />

Brady, Fonar’s account manager. “It sees<br />

the <strong>com</strong>plete picture, for example, of the<br />

spine’s pathology in all positions it occupies,<br />

not just a ‘snapshot’ in one position.<br />

The conventional MRI visualizes the<br />

spine in only one position, lying down<br />

with the patient’s body weight removed.<br />

That is the least informative position. It<br />

is essential that doctors see the spine in<br />

the upright weight-bearing positions, including<br />

flexion (bending forward), and<br />

extension (bending backward).”<br />

Fonar has an illustrious history in<br />

the MRI industry. The <strong>com</strong>pany founder,<br />

Dr. Raymond Damadian, introduced the<br />

concept of the whole-body MRI scanner<br />

in the late 1960s, back when it was<br />

dubbed Nuclear Magnetic Resonance<br />

(NMR). He discovered the abnormal<br />

MRI signal produced by cancer tissue<br />

and the signal differences among normal<br />

tissues in 1970, and filed the first<br />

patent in 1972. The first scan of a live<br />

human being was achieved in 1977, and<br />

in 1980 Fonar installed the first <strong>com</strong>mercial<br />

MRI scanner.<br />

The Upright MRI is proving beneficial<br />

in visualizing a plethora of pathologies.<br />

A study of 553 patients by UCLA,<br />

and published in the March 2008 Spine<br />

Journal, concluded that a significant increase<br />

in the degree of lumbar disc herniation<br />

was found by examining flexion<br />

and extension views, when <strong>com</strong>pared<br />

with neutral views alone.<br />

The Upright MRI system features a<br />

magnetic field strength of 0.6 Tesla, but<br />

the images are on par with those made<br />

at 1.5 Tesla, due in part to the use of its<br />

coil technology which includes both<br />

planar and solenoidal coils.<br />

The Upright could be especially<br />

beneficial for scoliosis patients and allows<br />

them to avoid harmful X-ray radiation.<br />

Fonar’s specialized scoliosis<br />

software and coils are currently being<br />

field-tested and may provide a cost<strong>com</strong>petitive<br />

and radiation-free imaging<br />

alternative to X-ray. Upright scoliosis<br />

exams take about 10 minutes and provide<br />

coronal, sagittal and axial views<br />

of the spine with 3-D acquisition and<br />

curved multi-planar reconstruction.<br />

“Having the most <strong>com</strong>prehensive<br />

imaging can improve diagnosis and surgical<br />

out<strong>com</strong>es, which can reduce medical<br />

costs dramatically,” says Daniel Culver,<br />

Fonar director of <strong>com</strong>munications.<br />

“We have customers who have 1.5T<br />

and 3T MRIs and the Fonar Upright MRI,<br />

and we are told that it is much easier to<br />

What’s The Right Price For This Imaging Equipment?<br />

Call Your Bay Shore Specialist – And Know For Sure.<br />

JOHN KOLLEGGER: MRI Sales<br />

(800) 471- 1189 EXT. 120<br />

LISA MURPHY: PET/Nuclear Medicine Sales<br />

(Except Adac, Siemens, Digirad)<br />

(800) 471- 1189 EXT. 110<br />

GARY MIDGEN: PET/Nuclear Medicine Sales<br />

(Nuc Med: Adac, Siemens, Digirad,<br />

Bone Densitometers, Treadmills)<br />

(800) 471- 1189 EXT. 160<br />

DON TIEDEMANN: MRI Sales<br />

(800) 471- 1189 EXT. 250<br />

PHIL EBEL: X-Ray Sales: C-Arms, Rad & R/F,<br />

Mammo, Cath & Angio Labs, CR, Portable X-Rays<br />

(800) 471- 1189 EXT. 310<br />

1-800-471-1189<br />

www.bayshore-medical.<strong>com</strong><br />

CARL WALDHEIM: CT Sales (GE & Elscint)<br />

(800) 471- 1189 EXT. 320<br />

COLLEEN RHATIGAN: CT Sales<br />

(Siemens, Marconi, Picker, Toshiba, etc)<br />

(800) 471- 1189 EXT. 260<br />

SUSAN BOZINOS: Ultrasound Sales,<br />

Laser Cameras, Processors<br />

(800) 471- 1189 EXT. 360<br />

YOLANDA PENA: South America Sales<br />

(800) 471- 1189 EXT. 300<br />

INDU CHAUHAN: Asia Sales<br />

(800) 471- 1189 EXT. 140<br />

VIVIANE HELLEBUYCK : Europe/Africa Sales<br />

(800) 471-1189 EXT. 390<br />

We are the largest buyers & sellers of<br />

Pre-Owned Imaging Equipment in the U.S.<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 27


grow the business of the Upright MRI,” says Culver. “We simply<br />

image the spine better. We can also image patients who can’t<br />

lie down because of COPD or a spine dysfunction. We also image<br />

claustrophobic and obese patients with unparalleled ease.”<br />

Fonar currently has 134 Upright MRI scanners operating<br />

internationally and just recently sold units in Libya, Canada<br />

and Australia.<br />

Non-contrast Imaging<br />

A wave of non-contrast imaging is picking up speed across all the<br />

major manufacturers. New sequences are especially designed to<br />

capture signal without agents, which a significant number of patients<br />

cannot tolerate. Fonar, Toshiba, GE and others offer some<br />

form of non-contrast imaging for select procedures.<br />

“The development of non-contrast imaging has really<br />

been one of the key successes with selling in the U.S. market,”<br />

says Urick.<br />

“Everybody is being responsive to the marketplace demand<br />

for newer non-contrast imaging techniques,” says Davis,<br />

who points out that there is also a cost driver behind the<br />

development. “With or without contrast, your reimbursement<br />

is the same, so it is an added cost.”<br />

MRI on the brain<br />

Dr. Russo is the section head of neuroradiology at the Memorial<br />

Medical Center. He is a proponent of 3T high field strength<br />

28<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Siemens Magnetom ® Verio 3T<br />

systems for brain imaging. “These 3 Tesla systems are not necessarily<br />

the best for everything, but there are clear advantages,<br />

especially for brain imaging applications.”<br />

MR is an excellent modality for neurosurgery due to the high<br />

sensitivity and soft-tissue contrast of its images. Some of the most<br />

striking applications in neurological MRI procedures include diffusion<br />

tensor imaging (DTI), a method of MRI that provides clear<br />

images of neural tracts, and functional MRI, which clearly maps<br />

important regions of the brain by their function.<br />

Superior detection of dementia and Alzheimer’s disease<br />

may be possible with specialized MRI software, like the software<br />

that helped researchers detect Alzheimer’s disease with<br />

100% accuracy in a recent cohort study conducted by Massachusetts<br />

General Hospital. In two separate cohorts, patients<br />

with mild cognitive impairment were also distinguished from<br />

controls with 91% and 95% accuracy. The study, published<br />

in the May 2009 edition of Brain, demonstrated that with the<br />

help of specialized software, MR could be a powerful diagnostic<br />

tool in the accurate detection of Alzheimer’s disease.<br />

“I think it will be huge when it is shown to be very consistent<br />

and reliable,” says Dr. Russo. “I think it will be gigantic. Dementia<br />

imaging is going to be very important in the future and I will<br />

certainly be watching the literature to look for ways to borrow<br />

those ideas and bring that to the <strong>com</strong>munity level.”<br />

MRI in the O/R<br />

MRI’s foray into the brain continues with intraoperative and interventional<br />

MR. IMRIS, a Manitoba, Canada-based manufacturer,<br />

is a leading provider of intraoperative MR systems for neurosurgery.<br />

The IMRISneuro, available in both 1.5T and 3T high<br />

field strengths, is a movable, ceiling-mounted system that can be<br />

brought into the operating room during surgery to map the progress<br />

of procedures including craniotomies — open-skull surgeries<br />

most <strong>com</strong>monly performed for the removal of brain tumors. By<br />

providing up-to-the-minute imaging of targeted areas, intraoperative<br />

MR can help surgeons accurately excise tumors with the least<br />

possible damage to vital surrounding tissues.<br />

“IMRIS is the only <strong>com</strong>pany that provides a solution focusing<br />

solely on optimization of the workflow that surgeons,<br />

nurses and anesthesiologists are familiar with today. We are<br />

www.dotmed.<strong>com</strong>


not changing the standard operating<br />

procedures of neurosurgery,” says Rami<br />

Liebenthal, IMRIS executive vice president<br />

of marketing and sales.<br />

A recent study concluded that tumor<br />

resection is extended in surgery for about<br />

40% of patients as a result of new information<br />

gleaned from intraoperative MR<br />

images, says Liebenthal. This could be<br />

due in part to brain tissue shifting during<br />

surgery. MR is an excellent modality for<br />

neurosurgery due to the high sensitivity<br />

and soft-tissue contrast of its images. By<br />

introducing MR into the O/R, neurosurgeons<br />

are able to more accurately map<br />

not only a potentially more effective or<br />

safer approach to the tumor using DTI,<br />

they can also use functional MRI to steer<br />

clear of critical centers of the brain that,<br />

if damaged, could cause post-surgery<br />

impairments like speech impediments or<br />

abnormal vision or motor sensation.<br />

“Surgeons benefit tremendously<br />

by having the ability to get a fresh set<br />

of images when they need them most<br />

-- prior to the conclusion of surgery. It<br />

gives surgeons a high level of confi-<br />

dence that the work is <strong>com</strong>plete and of<br />

the highest possible quality.”<br />

The IMRISneuro has been installed<br />

or selected for 30 locations internationally,<br />

including top clinics like Massachusetts<br />

General Hospital, Johns Hopkins<br />

and the Mayo Clinic, and can be<br />

custom-configured for the O/R.<br />

“The movable magnet can be configured<br />

to suit the specific needs of the surgical<br />

team in the hospital in either a two<br />

or three room setup,” says Jeanne Elliott,<br />

IMRIS’ director of global sales programs.<br />

IMRIS also manufactures fully<br />

functional surgical tables that double as<br />

MRI tables. Most critical devices, like<br />

patient monitoring systems and anesthesiology<br />

accessories are MR <strong>com</strong>patible<br />

up to 3T, says Liebenthal. Devices like<br />

microscopes and navigation systems<br />

are often not <strong>com</strong>patible and must be<br />

moved outside the magnetic field during<br />

imaging. The IMRISneuro has been<br />

used safely in the treatment of about<br />

2,400 patients globally.<br />

Brain tumor surgery is just the<br />

beginning. Pending FDA clearance,<br />

IMRIS is planning to introduce IM-<br />

RIScardio and IMRISnv, which could<br />

help optimize the workflow of cardiac<br />

intervention and stroke management.<br />

“The volume of [stroke] cases is<br />

significantly higher than in brain tumor<br />

cases,” says Liebenthal. “We can see<br />

how the use of MR-guided intervention<br />

is going to expand dramatically in the<br />

next few years.”<br />

Time is Brain<br />

According to the CDC, stroke is the<br />

third leading cause of death and approximately<br />

795,000 strokes occur in the<br />

U.S. each year. MR may represent a key<br />

time-saving tool in interventional stroke<br />

imaging. IMRISnv, if cleared, could<br />

significantly decrease critical minutes<br />

wasted transporting patients from one<br />

department of the hospital to another.<br />

“The idea is to provide a diagnosis<br />

and treatment environment in the angio<br />

room that will allow a very quick<br />

diagnosis of the stroke by using MR imaging<br />

and a technique called diffusionperfusion<br />

mismatch imaging,” says Lie-<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 29


enthal. “Once it is diagnosed, you can see exactly where the<br />

stroke occurred in the brain while the patient remains on the<br />

treatment bed and the angio system is then used to guide the<br />

treatment procedure. The results can be seen immediately.”<br />

IMRIS holds global patents and just released this year’s<br />

second quarter figures, which show a 20% increase from last<br />

year with $9.8 million in total sales.<br />

“We are showing a very interesting growth trend even in<br />

times of stress with capital budgets being cut or put on hold,”<br />

says Liebenthal. “Even in that environment we are able to grow,<br />

which is a terrific indication of the awareness in the market.”<br />

The number one priority, above all else, is the patient,<br />

says Elliott. The most important driver behind the implementation<br />

of this technology is that it can help provide a high level<br />

of care for patients when they need it most.<br />

MRI moves ahead<br />

No matter how bleak the economic outlook may be, the need<br />

for advanced MRI persists.<br />

“MR has an incredible amount of clinical runway left,”<br />

says Davis. “We’ve untapped at most 30% of what MR can<br />

really do.”<br />

That is the echo from all sectors of the MRI industry, from<br />

manufacturers and service organizations to radiology groups<br />

and hospitals. This nearly 30-year-old modality is seems to<br />

just be getting warmed up.<br />

• Online: dotmed.<strong>com</strong>/dm10004<br />

30<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Philips Achieva 3.0T TX<br />

www.dotmed.<strong>com</strong>


<strong>DOTmed</strong> Registered MRI Equipment Sales & Service Companies<br />

For convenient links to these <strong>com</strong>panies’ <strong>DOTmed</strong> Services Directory listings, go to www.dotmed.<strong>com</strong> and enter [DM 10004]<br />

Names in boldface are Premium Listings.<br />

Name Company - Domestic City State Certified DM100<br />

Butch Holliday DR Medical Little Rock AZ<br />

Dick Slade BIS Technologies Scottsdale AZ • •<br />

Donald Creedon Global Medical Solutions Scottsdale AZ<br />

George Fower Altair Imaging, LLC Anaheim CA •<br />

James Fower Calscan Medical Enterprises, Inc. Anaheim CA •<br />

Paul DeWinter AEA Technology, Inc. Carlsbad CA<br />

Mazin Faour Variware, Inc. Chino CA<br />

Rick Stockton Atlas Medical Technologies Ontario CA •<br />

Terry Andrues Mobile Interm Solutions Orange CA<br />

Robert Graham Sound Imaging, Inc. San Diego CA •<br />

R.C. Kapoor A & R Investments International San Jose CA<br />

Dan McGuan Viable Med Services, Inc. Santa Clarita CA • •<br />

Sammy Ciling Barrington United, Corp. Temecula CA<br />

Troy Kamphuis Blue Sky Exchange Boulder CO<br />

Chris Ash Scanworks Centennial CO<br />

Bruce Smith Sonora Medical Systems, Inc. Longmont CO •<br />

Bernie Bartoszek MagnaServ, Inc. Parker CO<br />

Brett Chandler Accuro Imaging Ellenton FL<br />

David Denholtz Integrity Medical Systems, Inc. Fort Myers FL • •<br />

Olga De La Paz Puma Export, Inc. Hialeah FL<br />

David Stuart AEL Financial Lake Mary FL<br />

Marlene Alencar FVP Medical Miami FL •<br />

Daniel Pereira Hospital Planet, Inc. Miami FL<br />

Miguel Machuca Diagnostic Medical Equipment Solutions Corp. Miami FL<br />

German Filgueira PODER, Inc. Miami Beach FL •<br />

Dennis Giuzio Mobile Radiology, Inc. New Port Richey FL<br />

Robert Serros, Jr. Amber Diagnostics Orlando FL<br />

Betsy Gordon E.L.V.S. - Equipment Locator Vendor Services Orlando FL • •<br />

Anwar Mithavayani Reliant Medical Pompano Beach FL •<br />

Ray McClellan MRI Technical Services, Inc. Marietta GA<br />

Michael Glynn Mylin Medical Systems, Inc. Burr Ridge IL •<br />

John Pemberton Barrington Medical Imaging, LLC Cary IL<br />

James Gallagher LG Medical Technologies, Inc. East Dundee IL<br />

Dave Johnson Genesis Mobile Partners Huntley IL<br />

Mike Ghazal Zetta Medical Technologies, LLC Lake Zurich IL<br />

Craig Russo Clinical Radiologists, S.C. Springfield IL<br />

Gary Knirr Basic MRI Medical Systems Waterloo IL<br />

William King KING Equipment Services, Inc. Waukegan IL •<br />

Wes Solmos Creative Foam Medical Systems Bremen IN •<br />

Davyn McGuire Med Exchange International, Inc. Agawam MA • •<br />

Jeff Rogers Medical Imaging Resources, Inc. Ann Arbor MI •<br />

Zeina Karaky Cedars Medical Equipment Co. Dearborn MI<br />

Steve Rentz Block Imaging International, Inc. Lansing MI<br />

Christi Kukes DMS Health Technologies Fargo ND<br />

Alison Fortin Global Inventory Management, LLC Dover NH<br />

Robert Manetta Nationwide Imaging Services Brick NJ • •<br />

Joseph Jenkins International Imaging Ltd. Las Vegas NV<br />

Leon Gugel Metropolis International Long Island City NY • •<br />

Dan Culver Fonar Melville NY<br />

John Kollegger Bay Shore Medical, LLC Ronkonkoma NY •<br />

Jeff Weiss Atlantis Worldwide, LLC Yonkers NY<br />

Thomas Hineman Ohio Valley Medical Systems, LLC North Canton OH<br />

Sheldon Schaffer Hitachi Medical Systems America Twinsburg OH<br />

Don Salyer InSight Health Corp. Utica OH •<br />

Michael Profeta Magnetic Resonance Technologies Willoughby OH •<br />

Adam Brazeal Imaging 100 Tulsa OK<br />

Jesse Roche BioMagnetics, Ltd. Exton PA •<br />

Vincent Tecce National MRI Parts & Service Morrisville PA<br />

Trey McIntyre International Medical Equipment and Service, Inc. Fort Mill SC • •<br />

Debbie van der Touw Radiology OneSource Franklin TN • •<br />

Gary Casey A.C.M.I. Goodlettsville TN<br />

Lee Kelly AAN Radiology Systems, Inc. Canyon Lake TX •<br />

Marshall Shannon Image Technology Consulting, LLC DeSoto TX • •<br />

John Bolte MEDFAB MRI Services, LLC San Antonio TX<br />

Larry Knight Sunrise Medical Technology, Inc. Waxahachie TX •<br />

Cliff Hess Texas Medical Mobile Services Waxahachie TX<br />

Curtis Hagg Vivid Imaging Yorktown VA<br />

Paul Zahn Shared Medical Equipment Group, LLC Cottage Grove WI • •<br />

LeRoy Blawat Resonant Diagnostics, LLC Milwaukee WI •<br />

Name Company – International City Country Certified DM100<br />

Gustavo Juarez Macor Insumos Hospitalarios Capital Federal Argentina<br />

Himanshu Gupta EverX Pty Ltd Sydney Australia • •<br />

David Lapenat ANDA Medical, Inc. Ottawa Canada • •<br />

Rami Liebenthal IMRIS Winnipeg Canada<br />

Song Wang Shen Zhen Allright Medical Co., Ltd. Shen Zhen China<br />

Cesar Raul Cuervo Medica Y Computadores Bogota Columbia<br />

Abdelrahim Khalil Besisc Cairo Egypt<br />

Florian Dickopp Medicopex GmbH Oberasbach Germany •<br />

Paranjothi Arumugam Garudon Medical System Coimbatore India<br />

Deepak Arora Advanced Scan Support Technologies Faridabad India<br />

Bippon Gupta Masters Medical Equipments Pvt Ltd New Delhi India<br />

Rami Marom ElsMed Ltd & Relaxation, Inc. Holon Israel • •<br />

Borhan Kalash Memco Damascus Syria<br />

Frank Noyen Global MRI Support Sariyer Istanbul Turkey<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 31


NEW<br />

PRODUCT<br />

SHOWCASE<br />

Philips Introduces FullLife<br />

Royal Philips Electronics recently announced<br />

the introduction of the Full-<br />

Life full-face mask for the treatment<br />

of obstructive sleep apnea (OSA). This<br />

revolutionary mask covers both the<br />

nose and mouth, while being <strong>com</strong>pact<br />

and offering a clear line of sight for<br />

patients. The mask is being launched<br />

first in the U.S., followed by Canada; a<br />

global launch is planned for this month.<br />

“The FullLife mask is built on<br />

the same platform as our successful<br />

OptiLife mask, which was introduced<br />

in 2007,” said Gretchen Jezerc, director,<br />

U.S. Marketing, Sleep Disordered<br />

Breathing, Philips Home Healthcare<br />

Solutions. “With a minimalist design<br />

and lightweight, durable materials, Full-<br />

Life provides <strong>com</strong>fort and convenience<br />

for patients. Among its features, a clear<br />

line of sight benefits patients who feel<br />

claustrophobic, and an integrated exhalation<br />

port makes it exceptionally quiet<br />

for patients and their bed partners.”<br />

With one faceplate for all three sizes<br />

(small, medium, and large)-as well as<br />

FitPack and DuoPack fitting and supply<br />

replacement options-FullLife also is a<br />

good choice for clinicians and homecare<br />

providers.<br />

• Online: dotmed.<strong>com</strong>/dm9829<br />

32<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

FujiFilm’s New Digital<br />

X-Ray System Designed to<br />

Eliminate Barriers to Digital<br />

Adoption<br />

Designed to eliminate any existing barriers<br />

to the adoption of digital X-ray, the<br />

FCR Prima digital X-ray system from<br />

FUJIFILM Medical Systems USA Inc.<br />

is now available. Created specifically to<br />

meet the X-ray needs of low volume private<br />

practices, the Fuji Computed Radiography<br />

(FCR) Prima <strong>com</strong>es <strong>com</strong>plete<br />

with a <strong>com</strong>pact CR reader, an electronic<br />

viewing workstation, and an archiving<br />

system, enabling facilities to quickly<br />

and easily transition to a softcopy imaging<br />

environment.<br />

“We recognize that the majority of<br />

private practice facilities have workflow<br />

and budgetary needs that are very different<br />

from our hospital-based customers,”<br />

said Eddie Massetti, Fujifilm’s marketing<br />

manager for specialty markets. “So<br />

Fujifilm designed the FCR Prima to ac<strong>com</strong>modate<br />

these needs for lower volume<br />

private practices while still delivering<br />

the exceptional image quality that<br />

we are known for and that physicians<br />

and their patients expect. Over the next<br />

twelve months we anticipate seeing a<br />

rapid increase in the adoption of digital<br />

X-ray in practices specifically where<br />

digital was never before an option as<br />

a result of this product introduction,”<br />

continued Massetti.<br />

The FCR Prima is a <strong>com</strong>plete image<br />

acquisition-to-archive solution that<br />

provides private practices with the image<br />

quality they need in a <strong>com</strong>pact size<br />

ideal for their office space, and all delivered<br />

at an economical price point that<br />

many practices have been waiting for. It<br />

is packaged with the FCRView, which<br />

<strong>com</strong>bines an innovative softcopy viewing<br />

system and <strong>com</strong>prehensive digital<br />

To see more<br />

products, visit<br />

www.<strong>DOTmed</strong>.<strong>com</strong>.<br />

Have a new product?<br />

Send your press<br />

release to<br />

pr@dotmed.<strong>com</strong>.<br />

archive system so facilities can initiate<br />

and preview exposures, process and<br />

print studies, and back up patient data<br />

all from one workstation. And with the<br />

new FCRView Client Workstation software,<br />

image viewing is enabled on up to<br />

four additional workstations within the<br />

practice. All the functionality <strong>com</strong>es in a<br />

<strong>com</strong>pact size of just 23.6 W x 15.7 D x<br />

30.7 H, making it the smallest footprint<br />

of any available <strong>com</strong>petitive system.<br />

Easy to fit in any office space, including<br />

exams rooms, the FCR Prima is also remarkably<br />

lighter than Fujifilm’s current<br />

system, weighing nearly 30 percent less.<br />

• Online: dotmed.<strong>com</strong>/dm9723<br />

Carestream Health Now<br />

Shipping Its New DRX-1<br />

System<br />

Shipments of the industry’s first wireless,<br />

cassette-size digital radiography<br />

(DR) detector are now underway as<br />

planned and on schedule.<br />

Health care organizations around<br />

the world began placing orders several<br />

months ago for the innovative CARE-<br />

STREAM DRX-1 System, which is de-<br />

www.dotmed.<strong>com</strong>


signed for general radiology, trauma, orthopedic<br />

and many other X-ray exams.<br />

“Customer response to our innovative<br />

wireless detector has been outstanding-and<br />

our manufacturing, distribution<br />

and support teams are in full swing,”<br />

said Diana L. Nole, President, Digital<br />

Medical Solutions, Carestream Health.<br />

“Health care providers are very interested<br />

in this system as it offers an extremely<br />

attractive option for facilities that want to<br />

improve productivity and image quality<br />

in existing film or CR rooms, but may<br />

not have funds available for larger scale<br />

equipment replacement.”<br />

The DRX-1 system incorporates a<br />

console and a wireless, cassette-sized<br />

DR detector that provides a rapid, affordable<br />

conversion for users of radiographic<br />

film or <strong>com</strong>puted radiography<br />

systems. It requires no modifications<br />

to existing analog equipment-which results<br />

in very low installation costs-and a<br />

healthcare facility can utilize one detector<br />

for many types of exams.<br />

The DRX-1 system incorporates<br />

the same innovative software and image<br />

processing capability as Carestream<br />

Health’s CR and DR systems, and delivers<br />

the same excellent image quality and<br />

productivity as these proven platforms.<br />

• Online: dotmed.<strong>com</strong>/dm9474<br />

Stryker introduces the<br />

Crossfire Integrated Arthroscopy<br />

Resection System<br />

Stryker Endoscopy introduces the first<br />

and only integrated arthroscopy resec-<br />

tion system, Crossfire. This hybrid<br />

platform has the ability to operate both<br />

motor and RF functionality in one<br />

console. The Crossfire console and<br />

footswitch control SERFAS Energy<br />

probes and the Formula® Shaver System,<br />

eliminating the need for multiple<br />

consoles. Crossfire offers revolutionary<br />

resection capability in one <strong>com</strong>plete<br />

arthroscopy solution.<br />

• Online: dotmed.<strong>com</strong>/dm9934<br />

PDS NeuroPET Introduced<br />

at SNM Annual Meeting<br />

PhotoDetection Systems (PDS) has introduced<br />

its high-sensitivity NeuroPET<br />

scanner, which was featured in an oral<br />

presentation to the SNM molecular imaging<br />

<strong>com</strong>munity.<br />

The NeuroPET has been designed<br />

to serve the clinical and research needs<br />

of the molecular neuro-imaging <strong>com</strong>munity,<br />

and it has recently received<br />

FDA 510(k) clearance. NeuroPET’s<br />

state-of-the-art, patented wavelengthshifting<br />

fiber technology enables ultra<br />

high-sensitivity and excellent spatial<br />

resolution. Its <strong>com</strong>pact/portable design<br />

requires no special site preparation and<br />

allows for significantly reduced cost of<br />

ownership <strong>com</strong>pared to general-purpose<br />

PET scanners. NeuroPET uses very low<br />

doses of 18F and 11C tracers to image<br />

metabolism, amyloid, and dopaminergic<br />

binding in neurological diseases.<br />

These tracers are known to be helpful<br />

in imaging challenging and costly<br />

diseases such as Alzheimer’s, Neurooncology,<br />

Epilepsy, Parkinson’s and<br />

Neuro-psychiatric disorders. NeuroPET<br />

can <strong>com</strong>plement existing clinical and<br />

research efforts with high quality, low<br />

cost neuro-imaging capacity and its ul-<br />

tra high-sensitivity performance can allow<br />

for more frequent repeat low dose<br />

scanning of the same subject to monitor<br />

response to therapy.<br />

“Our strong development team is<br />

fortunate to be working with excellent<br />

collaborators and we are very enthusiastic<br />

about the NeuroPET’s measured capabilities,<br />

its accessible utility, and the<br />

positive reception we have received at<br />

the SNM meeting,” stated Bill Worstell,<br />

PhD, PDS Chief Technology Officer.<br />

• Online: dotmed.<strong>com</strong>/dm9454<br />

SpectraSan 24 - 24 Hour<br />

Disinfectant that kills<br />

influenza A (H1N1)<br />

SpectraSan 24 is a hard-surface, fastacting<br />

disinfectant highly effective in<br />

killing the various types of Influenza A.<br />

It is 100% biodegradable, safe, and is the<br />

only registered disinfectant assigned the<br />

lowest toxicity rating (IV) by the EPA.<br />

SpectraSan 24 is strong enough for use<br />

in medical facilities, restaurants, health<br />

clubs, and because it is safe, is ideal<br />

for use in areas frequented by children,<br />

such as daycare centers and schools.<br />

SpectaSan 24 represents the first<br />

truly new and groundbreaking approach<br />

to microbial control in nearly 40 years.<br />

It’s based on a new patented molecule<br />

called Silver Dihydrogen Citrate, or<br />

SDC. SDC is an electrolitically generated<br />

source of stabilized ionic silver<br />

that, when formulated as a disinfectant,<br />

is powerful yet safe, colorless, odorless<br />

and non-staining.<br />

• Online: dotmed.<strong>com</strong>/dm9842<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 33


Could a Foreign Currency Replace the US<br />

dollar as the World Reserve?<br />

The American dollar could<br />

be replaced as the World<br />

Reserve currency by a <strong>com</strong>bined<br />

currency from Brazil,<br />

Russia, India or China, collectively<br />

as the BRICs. These countries<br />

have large economies and are outgrowing<br />

their emerging-market status. So<br />

will they replace the American dollar,<br />

and if so, when does this happen?<br />

There are four currencies involved<br />

in BRIC - the Chinese Yuan, the Brazilian<br />

Real, the Russian Ruble and the<br />

Indian Rupee. Though these countries<br />

could possibly create a <strong>com</strong>mon currency,<br />

similar to the Euro, this would be<br />

difficult to ac<strong>com</strong>plish. If you doubt this,<br />

try to imagine how an authoritarian Russia<br />

will work with a doctrinarian Communist<br />

China, a Democratic India, and<br />

an unstructured Brazil. The <strong>com</strong>bination<br />

would be hard to see emerging with any<br />

clear Asian-European-Latin American<br />

consensus. Even if the dollar were not replaced<br />

by a BRIC currency, it could still<br />

be swapped out for another currency.<br />

The current advantage to having the<br />

American dollar as the world reserve is<br />

that we have the luxury of borrowing in<br />

our own currency. We can always print<br />

more money, while other countries do<br />

not have the option of influencing the<br />

money supply. But, by having the world<br />

reserve’s currency, our monetary policy<br />

is also <strong>com</strong>promised by other countries<br />

trying to pull the dollar toward their<br />

own currencies.<br />

Overall, BRICs lack the economic<br />

fitness to handle the responsibility of the<br />

world reserve; however, if BRICs start<br />

to talk about replacing the dollar, there<br />

could be a major re-pricing of <strong>com</strong>modities<br />

as investors lose confidence. The<br />

buzz and fear around a possible BRIC<br />

replacement for the dollar has more to<br />

do with a political and economic power<br />

struggle than with getting a stronger<br />

currency as the world reserve. The<br />

BRICs have to threaten the possibility<br />

if they want to be taken more seriously<br />

and seen as real economic powerhouses<br />

on the world’s economic stage.<br />

The BRIC countries will likely pursue<br />

the replacement of the dollar as the<br />

reserve currency. However, this is not<br />

the same as saying they will achieve it.<br />

The likelihood is that they will not. This<br />

is largely because of economic and political<br />

limits to the BRIC countries.<br />

The challenge for BRIC is to reproduce<br />

the once solid stability of the<br />

American dollar and not to emulate the<br />

relatively tarnished Euro. More challenging<br />

is how BRIC will replace the<br />

dollar without debasing the significant<br />

dollar reserves and dollar-denominated<br />

investments of those countries, and<br />

without harming the still delicate U.S.<br />

economy, and without hammering the<br />

many futures markets that are based<br />

upon <strong>com</strong>mon U.S. pricing.<br />

Of the four BRIC currencies, perhaps<br />

China’s Yuan is a logical replacement<br />

for the dollar at some point, since<br />

China has been lending the US money.<br />

China is better placed than the U.S. to<br />

provide a reserve currency for the 21st<br />

century because it has a large current account<br />

surplus, focused government, and<br />

few of the economic worries the U.S.<br />

money<br />

health<br />

By Paul Keough, Ph.D., MBA<br />

faces. While such a major change is<br />

some way off, the Chinese government<br />

is laying the ground for the Yuan’s positioning.<br />

China will soon want to see the<br />

Yuan included in the International Monetary<br />

Fund’s special drawing rights basket,<br />

as well as seeing the Yuan used as a<br />

means of payment in bilateral trade.<br />

China’s currency is a long way<br />

from overtaking the dollar as the world<br />

currency, and even if that occurred,<br />

there likely would be some intermediate<br />

steps. At the present time, China<br />

manages its currency too closely to be<br />

a world currency. The good thing about<br />

China’s currency right now is that its<br />

management techniques keep the currency<br />

undervalued and its purchasing<br />

power much higher than other countries<br />

that are more freely traded. With<br />

China’s Yuan pegged to the dollar, an<br />

emerging conflicted country’s currency<br />

is unlikely to replace America’s monetary<br />

unit anytime soon.<br />

In conclusion, a possible BRICs<br />

takeover of the world reserve is unlikely<br />

to happen soon, if at all, with China’s<br />

Yuan as the most likely single currency<br />

to eventually be<strong>com</strong>e the next world<br />

reserve. At the end of the day, whether<br />

or not people agree with U.S. economic<br />

policy, the dollar is still currently the<br />

best selection for the world reserve on<br />

a relative basis.<br />

Paul Keough, PhD, MBA is the<br />

President at Turnkeough Corporation<br />

(www.turnkeough.<strong>com</strong>). You can reach<br />

him at paul.keough@turnkeough.<strong>com</strong>.<br />

• Online: dotmed.<strong>com</strong>/dm10005<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 35


Gaylord Texan Resort - Dallas, Texas<br />

September 23-25, 2009<br />

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Jason Hwang, M.D.<br />

Co-Director of the Innosight Institute<br />

Co-Author of The Innovator’s Prescription<br />

Chuck Lauer<br />

Noted Healthcare Leader<br />

Former Publisher, Modern Healthcare<br />

EVENT SPONSORS<br />

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1


Respiratory therapy is one of the most widely<br />

used medical practices in the health care industry.<br />

Widespread use can translate to big<br />

money. So, naturally, advances in respiratory<br />

equipment occur regularly in respirators, oximeters,<br />

airway pressure monitors, ventilators and other such<br />

equipment. One recent trend finds its influence in mobility<br />

and ease of transport. Manufacturers are creating more<br />

<strong>com</strong>pact machines in order to take up less room in already<br />

crowded operating rooms and other places where space is<br />

at a premium.<br />

One of the leading global providers of health care products,<br />

CareFusion, is <strong>com</strong>ing out with two brand new ventila-<br />

Respiratory<br />

Equipment<br />

Still a Breath of<br />

Fresh Air During<br />

Troubled Times<br />

By Mary Kate Baumann<br />

tors unlike any others currently on the market. As of right<br />

now, the most <strong>com</strong>pact ventilator is their LTV 1200, which<br />

weighs about 14 pounds. Soon, they will be unveiling their<br />

Palm Top Ventilators (PTVs).<br />

The first PTV, the ENVE ventilator, is made and used for<br />

critical care. It is about the size of a tissue box and weighs<br />

approximately eight pounds. According to Kim Zipse of<br />

CareFusion, “the new PTVs have four-hour swappable batteries<br />

where, if a change of battery is needed, an internal one<br />

takes over so that respiratory therapy can continue without<br />

disruption.” Providing an uninterrupted service is especially<br />

important given that respiratory ventilation is key in life or<br />

death situations.<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 37


38<br />

Refurbished patient-ready, Puritan<br />

Bennett C41A Liquid Oxygen<br />

Reservoirs at Frontier Medical<br />

The second series of PTVs that<br />

CareFusion is introducing is called the<br />

Revel. The Revel is a ventilator system<br />

designed for long-term care, ambulatory<br />

and airlift use. Also weighing about<br />

eight pounds, it is small and lightweight<br />

while maintaining a high level of functionality.<br />

For the most part, the Revel’s<br />

production is geared towards transport,<br />

making it useful for a number of situations<br />

such as military field use.<br />

In the past, patients needing oxygen<br />

at home have used a machine called<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

a concentrator that relies on an electric<br />

power source and is about the size of<br />

a mini-fridge. Ken Johnston of Delta<br />

Technology, Inc., a provider of portable<br />

travel oxygen systems and accessories,<br />

says that under the current Medicaid reimbursement<br />

policies, “Durable Medical<br />

Equipment Companies (DMEs) are<br />

required to supply eighteen months<br />

worth of concentrated oxygen.” After<br />

that time, it’s up to the DMEs to determine<br />

if they will continue to provide the<br />

services and at what costs. The DMEs<br />

provide an oxygen-concentrator “that<br />

weighs upwards of forty-five pounds<br />

which they consider portable,” says<br />

Johnston. In order to leave home, patients<br />

would need to carry the system<br />

requiring an amount of effort difficult<br />

even for healthy individuals. Since patients<br />

will naturally find this inconvenient,<br />

they will look for more viable options,<br />

like Delta Technology’s portable<br />

travel oxygen systems or CareFusion’s<br />

PTVs. These concentrators are less than<br />

ten pounds and can run on batteries or<br />

house current.<br />

Respiratory therapy, pulmonary rehabilitation<br />

(PR) in particular, available<br />

to those suffering from Chronic Respiratory<br />

Disease, is currently provided in<br />

outpatient facilities. At the facility, the<br />

patient is provided with appropriate<br />

training, as well as a much clearer understanding<br />

of, and the ability to cope<br />

with their lung disease. Pulmonary rehabilitation<br />

also provides personalized<br />

advice that sets the patient up with a<br />

life-long exercise routine. Additionally,<br />

if something were to go wrong – a ventilator<br />

malfunction, for example – the<br />

patient would have ready access to a<br />

health care provider.<br />

Because respiratory therapy equipment<br />

is not only used in hospitals and<br />

ambulances but also in homes, preventative<br />

and precautionary measures must<br />

be taken in order to ensure patient safety<br />

and <strong>com</strong>fort. Like any piece of technology,<br />

things can go wrong. Technological<br />

advancements are being made every<br />

day in order to help patients in need of<br />

immediate assistance. In fact, the development<br />

and integration of remote care<br />

telemedicine, to help those patients who<br />

live far from any health care facility, is<br />

underway.<br />

Telemedicine, according to the<br />

American Telemedicine Association<br />

(ATA), is the “use of medical information<br />

exchanged from one site to another<br />

via electronic <strong>com</strong>munications to improve<br />

patients’ health status.” The electronic<br />

<strong>com</strong>munication being used is a<br />

telemonitoring system and most recently,<br />

a live feed between patient homes<br />

and health care facilities in the event of<br />

a malfunction. According to the ATA,<br />

“Closely associated with telemedicine<br />

is the term ‘telehealth,’ which is often<br />

www.dotmed.<strong>com</strong>


used to en<strong>com</strong>pass a broader definition of remote healthcare<br />

that does not always involve clinical services. Videoconferencing,<br />

transmission of still images, e-health including patient<br />

portals, remote monitoring of vital signs, continuing medical<br />

education and nursing call centers are all considered part of<br />

telemedicine and telehealth.”<br />

Remote care and telemedicine provide care in cases where<br />

a patient is miles away from a health care facility. In many<br />

instances, patients don’t have a way of getting to the facility<br />

for immediate help. Instead of a nurse traveling the distance<br />

to help the patient when they are in need, telemedicine and<br />

Delta Technology Res-Q-Air Waterproof<br />

Sports/Emergency Oxygen System<br />

remote care can enable the patient to get the help they need<br />

through the use of monitors and step-by-step direction. Telemedicine<br />

and telehealth allow health care providers to, on a<br />

daily basis, monitor the patient and make real-time decisions<br />

with regards to the care of their patient. Remote monitoring of<br />

ventilators, for instance, can lead to stable symptom management,<br />

improved healthy behaviors, and follow-through with<br />

treatments.<br />

By providing telemedicine, more respiratory patients will<br />

be able to receive the help and education they need in order to<br />

maintain healthier lifestyles while dealing with their disease.<br />

A more thorough integration of telemedicine and remote<br />

patient care for the future is not far on the horizon. In terms of<br />

the future of respiratory therapy, many <strong>com</strong>panies are striving<br />

to create closed-loop ventilators – ventilators that will monitor<br />

breathing and will respond automatically if a problem occurs.<br />

It is believed that new developments will be made in the future<br />

for long-term respiratory patients. “There is a greater demand<br />

for products and people to continue to improve the quality of<br />

life for long term ventilator patients in the home,” says Bill<br />

Rosas of Midwest Biomedical Recourses.<br />

Currently, the biggest challenges facing the respiratory industry<br />

are finance and economic recovery. The demand for respiratory<br />

products is very strong, yet the industry faces the issue<br />

of how customers are going to pay for equipment. The economic<br />

downturn has “made refurbished products more attractive to<br />

buyers both in the domestic and international markets,” says<br />

John Wittenberg of Inventory Solutions, Inc. He adds, “Buyers<br />

are seeing that they can get excellent quality and warranties as<br />

well as discounted prices from reputable resellers.”<br />

Judy Engle, RRT/RCPT and owner of Frontier Medical<br />

adds, “Every market is different, but the economy has slowed<br />

down and put a hold on purchasing new equipment due mostly<br />

to lack of budget.”<br />

With advancements constantly being made in respiratory<br />

technology, today’s new respiratory equipment can run anywhere<br />

from $10,000 to $14,000. In the refurbished market,<br />

equipment can be as much as 50% less expensive. John Wittenberg<br />

says, “The main thing is that the refurbished equipment<br />

industry is be<strong>com</strong>ing more mature; people know they can<br />

get really high quality equipment that <strong>com</strong>es with paperwork<br />

indicating it will last. It changes the face of the industry.”<br />

Inventory Solutions, Inc. specializes in the sale of refurbished<br />

respiratory equipment like ventilators, Pulse Oximeters,<br />

Sleep Products, Concentrators, Patient Monitors, Phototherapy,<br />

Apnea Monitors and Liquid Oxygen. He adds, “We<br />

don’t look at one particular product selling. If someone needs<br />

something, we want to have it patient-ready and on the shelf in<br />

order to get our product to them quickly.”<br />

It seems that despite the downward turn of the economy,<br />

the respiratory equipment sector is doing well. However, as a<br />

result of Medicare/Medicaid reimbursement cutbacks and adjustments,<br />

changes will occur. Ken Johnston told <strong>DOTmed</strong>,<br />

“Right now, in home oxygen delivery, reimbursement systems<br />

in Medicare/Medicaid are about $140 plus per month and $70<br />

per month for portable oxygen.”<br />

The LTV 1200 from CareFusion;<br />

critical care anywhere<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 39


According to Carl Willoughby,<br />

Pulmonary Rehabilitation Director<br />

of Mad River Community Hospital,<br />

“CMS (Medicare) has been reducing<br />

the reimbursement to Durable Medical<br />

Equipment providers over the past<br />

40<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

The LTV<br />

1200 from<br />

CareFusion;<br />

portable<br />

high utility<br />

ventilation<br />

decade.” As a result, reimbursement<br />

levels may not allow DMEs to provide<br />

the new technology to the very patients<br />

who need it, which Willoughby says is<br />

“an unintended result of the government<br />

trying to save money.”<br />

In addition, <strong>com</strong>petitive bidding<br />

for providing outpatient oxygen services<br />

has been legislated into place.<br />

Willoughby says, “This will drive all<br />

the small and medium <strong>com</strong>panies out<br />

of business leaving only one or two<br />

mega oxygen <strong>com</strong>panies standing.”<br />

Some believe this <strong>com</strong>petitive bidding<br />

will ultimately result in no <strong>com</strong>petition<br />

and more incentive to provide only the<br />

cheapest, low-tech equipment, again a<br />

disservice to the patients who need upto-date<br />

care.<br />

The respiratory industry, large as it<br />

is, seems to be focusing most of its improvements<br />

in downsizing their equipment.<br />

The current state of the economy<br />

hasn’t affected the industry much because<br />

there will always be a need for respiratory<br />

machinery. With the daunting<br />

health care reforms on the horizon, the<br />

state of independent supplier organizations<br />

<strong>com</strong>es into question. However,<br />

for the time being, even though the<br />

health care providers’ demand for new<br />

equipment may not be high at this time,<br />

refurbished respiratory equipment can<br />

offer ‘good-as-new’ stock at affordable<br />

prices, giving facilities and patients a<br />

reason to breathe easy.<br />

• Online: dotmed.<strong>com</strong>/dm10006<br />

<strong>DOTmed</strong> Registered Respiratory Equipment Sales & Service Companies<br />

For convenient links to these <strong>com</strong>panies’ <strong>DOTmed</strong> Services Directory listings, go to www.dotmed.<strong>com</strong> and enter [DM 10006]<br />

Names in boldface are Premium Listings.<br />

Name Company - Domestic City State Certified DM100<br />

Susan Nelson Air Lift & CareFore Medical Evergreen CO<br />

Judy Engle Frontier Medical, Inc. Wheat Ridge CO •<br />

Del Tillman American Telemedicine Association Washington DC<br />

Ken Johnston Delta Technology, Inc. Gainesville GA<br />

Chris Bridges Colossus Medical Grayson GA<br />

Bill Rosas Midwest Biomedical Resources, Inc. Mokena IL<br />

Jerry Riley DRE, Inc. Louisville KY<br />

Ana Ortega General Biomedical Service, Inc. Kenner LA<br />

Asif Bhinder tekyard Burnsville MN<br />

Kim Zipse CareFusion Minneapolis MN<br />

Don Grimm Bemes, Inc. Fenton MO • •<br />

Paul Fau First American Medical Equipment Mount Laurel NJ<br />

Ray Carter Hospital Equipment 4U Salisbury NC •<br />

John Wittenberg Inventory Solutions, Inc. New York NY •<br />

George Rebitski Predictable Surgical Cincinnati OH<br />

Mark Brinkerhoff Marco Systems Stow OH<br />

David Zobeck Lancaster General College of Lancaster PA<br />

Nursing and Health Sciences<br />

Nelson Shertzer Medical Support Products, Inc. Lancaster PA •<br />

Chad Looney Canyon Drive Sales Amarillo TX •<br />

Rick Weekley US Med-Equip Houston TX •<br />

Juan Sandoval Monterrey Medical Equipment, Inc. San Antonio TX<br />

Jake Mathews Impact Biomedical The Woodlands TX<br />

Bill Murdock VIP Medical, Inc. Alexandria VA<br />

Name Company – International City Country Certified DM100<br />

Argie Valenzuela Mideast Medical Equipment Manila Philippines<br />

www.dotmed.<strong>com</strong>


Medical<br />

Chillers By<br />

The chiller industry as a<br />

whole has been floundering<br />

for a while now, but that’s<br />

mainly because the demand<br />

for industrial chillers and<br />

those used for the <strong>com</strong>puter tech and automobile<br />

sectors has dropped along with<br />

their industries. However, there is one<br />

area where chiller sales are still doing<br />

well - the medical chiller sector.<br />

“For us, from September last year<br />

we just had a steep drop-off in sales [as a<br />

<strong>com</strong>pany] and then in January we started<br />

seeing sales return. We’re not where<br />

we were last year, but we have orders on<br />

the book,” says Chris King, Vice Presi-<br />

dent for KR Products Inc. “With all the<br />

baby boomers <strong>com</strong>ing along, we need<br />

more and more medical equipment so it<br />

has stayed steady for us.”<br />

Although they may not be the first<br />

thing that hospitals think about when<br />

setting up shop, hospital equipment<br />

such as MRIs, CT Scans and X-rays<br />

won’t function unless they have a chiller.<br />

So as long as OEMs continue to turn<br />

out equipment, there will be a market<br />

for chillers.<br />

“The medical chiller market tends<br />

to mirror the major diagnostic equipment<br />

market, so right now, business is<br />

fairly steady,” says Bob Freudenberger,<br />

Keith Loria<br />

VP of Ellis & Watts.<br />

Basically, a chiller is like an air<br />

conditioner. Since most major medical<br />

devices generate heat while in operation,<br />

the chilled water generated by the<br />

chillers is the solution to dissipate the<br />

heat that is produced. The difference is<br />

you are removing heat from the fluid<br />

and not the air.<br />

“Each chiller provides a defined<br />

flow rate and temperature drop specification,”<br />

says Freudenberger. “Some<br />

have optional city water bypass valve<br />

systems to allow operation of the medical<br />

equipment, even during a time of<br />

service or failure of the chiller system.”<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 41


42<br />

Dimplex Thermal<br />

Solutions custom,<br />

automatic switch-over<br />

panel, designed to<br />

allow for back-up fluid<br />

supplies, extra filtering<br />

and flow measurement<br />

Industry experts estimate a price range for new chillers to be<br />

in the $8,000 to $50,000 range, and the pricing depends on the<br />

size, modality and the assortment of add-ons a chiller can have.<br />

Challenges Abound<br />

Despite a steady market in medical chillers, there are still difficult<br />

circumstances the industry has been dealing with over<br />

the past year.<br />

Martin King, President of Legacy Chillers, calls a recent<br />

phenomenon, “the new normal.” “A lot of decision makers<br />

can’t see what business will be like in six to eight months,”<br />

King says. “And we are finding out about projects very close<br />

to when they are needed, instead of a year ahead of time.”<br />

Freudenberger has seen lesser chillers brought to market,<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

which he feels is hurting the industry.<br />

“The influx of lower priced, foreign built chillers has<br />

eroded the overall reliability of chillers, as a whole,” he says.<br />

“With today’s tighter budgets, it is more difficult to sell quality-built<br />

products.”<br />

Working with the OEMs<br />

Regardless of the OEM, they each have special applications for<br />

the large-scale image equipment that needs to be kept cool.<br />

“We have gone through working with major manufacturers,<br />

taking care of their specific needs for temperature flows,<br />

and customizing a market just for them,” says Kim Bernard,<br />

Sales Application Engineer for Dimplex Thermal Solutions<br />

(DTS), which manufactures chillers under the Koolant Koolers<br />

and Schreiber Chillers brands. “As long-time suppliers for<br />

medical OEMs such as GE, Philips and Siemens, our experience<br />

provides deep insight into medical OEM requirements.”<br />

For every brand of medical equipment, a specific chiller<br />

is needed as they all have their own thermal profile and accessories<br />

that can impact the amount of heat that needs to be dealt<br />

with. Chiller manufacturers therefore must have the proper<br />

specs for each.<br />

“With most of the major MRI OEMs—Philips, GE, Hitachi—we<br />

already have pre-designed for those applications so<br />

we can move pretty quickly when we need to,” Legacy’s King<br />

says. “For manufacturers, being very nimble in this market is<br />

the only way to survive.”<br />

It was only about one year ago that Toshiba would package<br />

chillers in with their sales, but they decided to get out of<br />

the chiller business. A <strong>com</strong>pany like GE is still packaging a<br />

chiller for their MRI as part of the sale, but savvy customers<br />

are starting to price shop.<br />

“They are buying the equipment but<br />

are shopping around for the chiller applications,<br />

because they realize they can get<br />

a better deal,” says King. “It’s a trend we<br />

are seeing in the market because money is<br />

tight out there.”<br />

Bells and Whistles<br />

While almost all chillers have a condensing<br />

unit, recirculation pump, reservoir, temperature<br />

controller and pressure gauge as standard<br />

features, add-ons can include things<br />

such as a remote temperature sensor or remote<br />

start/stop and temperature alarm.<br />

“Our philosophy is to keep as many<br />

bells and whistles off as we can,” says Chris<br />

King. “Take a doctor’s office. You can give<br />

him a chiller that shows him all the fault<br />

lights—no water flow, high pressure limit<br />

switches, over temperature—and it’s fine if<br />

he sees a blinking light, but what’s he going<br />

to do about it? They can make it more difficult<br />

to work on because you may know what<br />

the problem is but then you have to work on<br />

the electrical level or get special parts.”<br />

www.dotmed.<strong>com</strong>


Problem Solving<br />

Chillers are not immune to problems, although a great number<br />

can be prevented with a proper preventative maintenance<br />

program.<br />

“The chiller has motors in it and every motor no matter<br />

what it’s on has a given life expectancy and the pumps,<br />

<strong>com</strong>pressors and fans can wear out after a specified amount<br />

of time. You need to be aware of those expectancies and offer<br />

maintenance programs letting them know they are approaching<br />

that time,” Bernard says. “So before the breakdown, we<br />

will schedule a replacement so there are no emergencies.”<br />

One of the most <strong>com</strong>mon problems is customers who<br />

are not using the proper freeze protection, as the chillers will<br />

freeze up from ambient temperature.<br />

“What most people don’t understand about chillers is that<br />

they can freeze water on themselves,” Chris King says. “A lot<br />

of people ignore that freeze protection –something malfunctions<br />

or water goes off—and they can be ruined.”<br />

Another problem associated with chillers is contamination<br />

of the heat transfer solution with tap water, which can cause<br />

internal choking of the heat exchanger coils. Other problems<br />

include refrigerants running low, filters getting clogged, dust<br />

and dirt build-up and pumps breaking down.<br />

“If you have no water treatment you can get bacteria and<br />

it can clog the MRI’s heat exchanger system,” Bernard says.<br />

“You need proper filtering and water treatment. We re<strong>com</strong>mend<br />

a twice a year plan where one of our techs <strong>com</strong>es out<br />

and goes through from top to bottom all the parameters, checking<br />

that all electrical fittings are still tight. Those are key and<br />

critical to ensure top performance.”<br />

Legacy’s King adds that upwards of 90% of the problems<br />

you will have with a chiller has to do with the <strong>com</strong>missioning.<br />

Legacy Chillers Systems Package chiller. Designed for Mission<br />

Critical low temp process cooling applications<br />

“What we see is that a chiller will get installed but the installer<br />

doesn’t properly <strong>com</strong>mission it to meet a customer’s requirements,”<br />

he says. “An example would be adding freeze protection.<br />

A lot of chillers have to have glycol. It requires a specific set-up<br />

and for those contractors that don’t know, it can be problematic.”<br />

DTS ensures that a medical facility will never be at risk of<br />

extended shutdown or equipment damage as their chillers are<br />

fail-safe for continuous use.<br />

“We have custom designed redundancies in the system<br />

where there are two independent refrigeration systems so if<br />

there is one in need of repair, the other is still operating,” Bernard<br />

says. “The same thing happens with the fluid delivery and<br />

the pumps. If one goes out, the other immediately takes over.”<br />

But customers don’t need to rely exclusively on a <strong>com</strong>pany’s<br />

PM program. They can personally do a number of things<br />

to help ensure the life of a chiller. Preventative maintenance<br />

starts with be<strong>com</strong>ing educated about the equipment and its immediate<br />

surroundings.<br />

For example, in areas with a high pollen count, it’s important<br />

to clean out the air filters in the machine and vacuum<br />

or wash them and make sure airflow isn’t being impeded.<br />

If you are not able to draw air across your condenser coil,<br />

pressure in your refrigerator system will go up and trip the<br />

system. This will cause the fan to work harder causing it to<br />

most likely burn out.<br />

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<strong>DOTmed</strong>business news I s e p t e m b e r 2009 43


Refurbishments offer<br />

Economic Solutions<br />

While the equipment the chillers are attached<br />

to may be refurbished, the market<br />

for refurbished chillers has not been<br />

a huge business in years past. That is<br />

changing though, as more <strong>com</strong>panies<br />

are trying to help the customer who is<br />

looking to save some money.<br />

“It is possible to use refurbished<br />

chillers,” offers Tommy Geske, CEO/<br />

Owner of SMTI. “You need to have the<br />

correct specs for the system. If you don’t<br />

match the chiller correctly, the MRI will<br />

not function properly.”<br />

“A true refurbishment should replace<br />

all coils, <strong>com</strong>pressors, valves<br />

and any corroded wiring and electrical<br />

controls,” Freudenberger says. “The refurbished<br />

chiller should be tested to its<br />

original specifications.”<br />

Although Tek-Temp doesn’t sell refurbished<br />

systems per se, they have been<br />

making greater efforts to take those they<br />

have sold to inspect and repair them before<br />

sending them back to the customers<br />

44<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

who own them.<br />

“It goes through a full evaluation<br />

and test in our test bay to find out<br />

what needs to be replaced,” says David<br />

Greenplate, Sales Manager for the <strong>com</strong>pany.<br />

“Is it a whole condensing unit? Or<br />

maybe smaller <strong>com</strong>ponents like a pump<br />

or temperature control? Things like that<br />

we look for when we inspect. We’ll take<br />

care of any problem.”<br />

Because of the economy, the <strong>com</strong>pany<br />

has seen more people interested in<br />

repairing and refurbishing their chillers,<br />

rather than going out to buy new.<br />

Richard Lee of Total Imaging Concepts<br />

also realized that people were interested<br />

in cheaper chiller solutions and<br />

started selling pre-owned chillers after<br />

cleaning them up and making sure they<br />

worked.<br />

“We are finding that chillers have<br />

long life in them. We don’t do any refurbishing,<br />

we find those in good shape<br />

and put them back on the market,” Lee<br />

says. “We have seen a lot of chillers on<br />

sites for 10 to 12 years and when hos-<br />

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pitals upgrade, we find we can still use<br />

them. I would say 40% of the chillers<br />

we <strong>com</strong>e across are in good shape.”<br />

When dealing with any used or refurbished<br />

chiller <strong>com</strong>pany, customers<br />

should be smart enough to ask if the<br />

chiller was refurbished by its original<br />

manufacturer, what <strong>com</strong>ponents were<br />

replaced with new and who stands behind<br />

the refurbishment warranty.<br />

Environmental Impact<br />

The average MRI unit requires a 30-gallon<br />

per minute flow of water, 24 hours<br />

a day, 365 days a year, all of which<br />

translates to a total of 15.7 million gallons<br />

used per year. The same flow rate<br />

is required even when the unit is at rest,<br />

between patient scans. That’s why a<br />

chiller solution is so valuable.<br />

“Not only is this a large use of natural<br />

resources, but at an average of $5<br />

per 1,000 gallon water and sewer fee,<br />

the operating costs to the facility would<br />

be $75,000 a year,” says Bernard. “We<br />

call attention to this because in most in-<br />

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Tek-Temp Instruments<br />

Family of<br />

Recirculating<br />

Chillers, Heaters,<br />

and Heat<br />

Exchangers<br />

stances this cost is accounted for as simply<br />

overhead—a cost of doing business,<br />

much like a light bill or waste removal<br />

fee. However, it’s powerful information<br />

for the department manager that needs<br />

to justify a capital expenditure, since the<br />

customer can see a return on their investment<br />

in approximately four months,<br />

saving the facility upwards of $50,000 a<br />

year, while helping the environment.”<br />

Using a dedicated chiller also saves<br />

on a facility’s investment in the piece<br />

of medical equipment by eliminating<br />

the scale build-up that occurs with the<br />

mineral deposits and impurities found<br />

within city-water supplies.<br />

“It is also advantageous over a<br />

central fluid cooling system in that the<br />

fluid is dedicated only to that piece of<br />

equipment, thus its temperature and<br />

flow settings are never ruled by other<br />

equipment’s <strong>com</strong>bined needs, allowing<br />

the medical equipment to be used full<br />

time without the concern that over-temp<br />

alarms or low flow faults shutdowns of<br />

that machine, if the full cooling needs<br />

are not always available,” Bernard says.<br />

“This too ensures that fluid impurities<br />

are not carried between multiple pieces<br />

of hospital equipment, which may have<br />

negligible affect on some pieces, while<br />

deeply impacting the operation of another.”<br />

Medical chillers can be nearly as<br />

important as the equipment they are<br />

cooling and when taken care of properly,<br />

can help a medical facility keep<br />

its financial cool through revenue from<br />

machines running at top capacity for a<br />

long period of time.<br />

• Online: dotmed.<strong>com</strong>/dm10007<br />

<strong>DOTmed</strong> Registered Chillers Equipment Sales & Service Companies<br />

For convenient links to these <strong>com</strong>panies’ <strong>DOTmed</strong> Services Directory listings, go to www.dotmed.<strong>com</strong> and enter [DM 10007]<br />

Names in boldface are Premium Listings.<br />

Name Company - Domestic City State Certified DM100<br />

Richard Lee Total Imaging Concepts, Inc. Shreveport LA<br />

Kim Bernard Dimplex Thermal Solutions Kalamazoo MI<br />

Chris King KR Products, Inc. St. Louis MO<br />

Dan Rogowski Parker Domnick Hunter Charlotte NC<br />

Akram Abdelaal Express Systems & Parts Network Aurora OH •<br />

Bob Freudenberger Ellis & Watts Batavia OH<br />

David Greenplate Tek-Temp Instruments, Inc. Croydon PA<br />

Lenny Place Aramark/CTS Bryan TX<br />

John Crownover Laser Scientific Round Rock TX •<br />

Tommy Geske Sunrise Medical Technology, Inc. Waxahachie TX •<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 45


Whether new or used, veterinary equipment<br />

purchases follow the basic economic<br />

principle of supply and demand,<br />

where producer supply matches consumer<br />

demand.<br />

However, it may be that the primary<br />

source of the supply and demand<br />

match point lies with the trained staff<br />

pool itself - namely, in the proportions<br />

of generalist vs. specialist veterinarians<br />

in the U.S. each year. Those in need of<br />

highly-specialized veterinary equipment<br />

are small in number in <strong>com</strong>parison to the<br />

veterinary equipment industry at large.<br />

“[It is] not like there is a large supply<br />

of specialist veterinarians that have<br />

a need for highly specialized equipment.<br />

This is a wide-ranging, but limited mar-<br />

46<br />

Vetting Medical<br />

Equipment<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

ket,” said Dr. Stephen Fisher, DVM,<br />

vice-president of business development<br />

at Veterinary Centers of America (VCA)<br />

Antech, with headquarters in Los Angeles,<br />

CA. VCA is a provider of veterinary<br />

services via VCA animal hospitals<br />

throughout the U.S.<br />

Dr. Fisher works off-site and negotiates<br />

with major veterinary equipment<br />

dealers for VCA Antech. He practiced<br />

as a small animal veterinarian for twenty<br />

years in the mid-70’s to early 90’s, and<br />

eventually owned 10 practices. He sold<br />

these practices to VCA and is currently an<br />

editor of a veterinary business magazine.<br />

“The type of equipment that the veterinary<br />

specialists want is based on the<br />

type of equipment they did their training<br />

on,” Dr. Fisher said. “This is similar to<br />

the demand for medical equipment that<br />

medical specialists have after they’ve<br />

<strong>com</strong>pleted their residencies and opened<br />

or joined a practice.<br />

“If somebody decides, in this economy,<br />

to open a vet specialty practice, they<br />

need to have certain equipment to get<br />

referrals. If they open one now, they’re<br />

going to have to find that equipment to<br />

use. [For example], every year, there are<br />

specialists that graduate who will find a<br />

job within a hospital which is adding a<br />

board-certified surgeon — if that hospital<br />

has the equipment [they need], then<br />

they’re fine. If the venue doesn’t have<br />

the equipment, e.g., ultrasound, those<br />

veterinarians cannot be utilized to per-<br />

www.dotmed.<strong>com</strong>


A Look at Usage for Pets<br />

form services they have the knowledge<br />

to do,” explained Dr. Fisher.<br />

According to Dr. Fisher, the particular<br />

skill sets of each veterinary school<br />

graduating class impacts the supply and<br />

demand of vet equipment sales. “Ultrasound<br />

requires advanced training — it is<br />

very sophisticated equipment that needs<br />

to be in the hands of well-trained and<br />

board-certified doctors,” he noted.<br />

“Independent veterinarians who<br />

work outside of the VCA hospital network<br />

are looking for equipment they<br />

[already] know how to use or is easy to<br />

be trained on, performs well and is easy<br />

to care for,” he observed. In terms of<br />

usage, “a CT is a CT and a MRI is a<br />

MRI,” and such pieces easily adapt to<br />

both human and animal medical diagnostic<br />

needs. In ultrasound, for example,<br />

there are “plenty of pediatric probes<br />

that work really well on animals.”<br />

But there are certain equipment<br />

parts not so easily transferrable from<br />

human to animal applications. “One<br />

<strong>com</strong>pany created a waterproof PET<br />

transmitter for vet use because they saw<br />

the need for it,” said Dr. Fisher, explaining<br />

that in human PET scanners, the<br />

transmitters are not waterproof.<br />

“If there is a real need for vet equipment,<br />

it will be produced. If there’s a<br />

market for it, it gets developed,” Dr.<br />

Fisher noted.<br />

“When veterinarians choose a piece<br />

of equipment, they’ll want to find the best<br />

equipment for that indication: sometimes<br />

it’s used or new. Sometimes, a new treatment<br />

may not be as good as the old one<br />

— and many times the used [equipment]<br />

better fits our needs,” he said.<br />

As for future veterinary equipment<br />

sales, Dr. Fisher sees the market in “imaging<br />

of all kinds — including ultrasound,<br />

digital X-ray, CT, and MRI, for<br />

both new and used equipment.”<br />

OEMs, such as Universal Ultrasound<br />

in Bedford Hills, NY, and Wolf<br />

X-Ray Corporation in Deer Park, NY,<br />

believe that this will be part of the vet<br />

market trend.<br />

“Digital radiography, PACS systems<br />

and teleradiography” are among<br />

the sellers in new vet equipment sales,<br />

wrote Rebecca Owens, RTR, a digital<br />

radiology sales specialist at Universal<br />

Ultrasound.<br />

“In used vet equipment sales, ultrasound<br />

equipment is a popular seller,”<br />

Ms. Owens noted. The <strong>com</strong>pany sells<br />

new ultrasound equipment from $4,000<br />

to $125,000 and digital radiography<br />

equipment from $40,000 to $100,000.<br />

Universal Ultrasounds markets to small<br />

and large animal practices.<br />

“In the vet market, I see diagnostic<br />

imaging as a growth segment,” said<br />

Howard Wolf, president of Wolf X-Ray<br />

Corporation, an 80-year-old family-run<br />

veterinary radiography firm. “Considering<br />

the current malaise of the country,<br />

it will take 12 to 18 months for [this<br />

market] to grow,” he said. His firm is<br />

best known for selling vet radiography,<br />

lead protection and film viewing equipment<br />

— about 80% of his business is<br />

currently in analog form.<br />

There will be “an increase in [demand]<br />

for digital and ultrasound equipment<br />

as they be<strong>com</strong>e more popular,”<br />

Mr. Wolf said. Wolf X-Ray Corp. has<br />

its own R & D unit, which has “developed<br />

a line of conductivity gels, e.g.,<br />

one that can be used on animals to obtain<br />

images through the fur” — this will<br />

be presented at the North American Veterinary<br />

Conference (NAVC) in January.<br />

Wolf X-Ray Corp. sells to university<br />

medical hospitals, private vet practices<br />

and veterinary schools. “On the<br />

East and West coasts, they are far more<br />

progressive in the medical fields,” Mr.<br />

By Regina Geok-Ling Tan<br />

Wolf observed. “A lot of the coastalbased<br />

veterinarians are [converting] to<br />

electronic health records (EHR). The<br />

Midwest is probably 25% less active in<br />

digital [recording].”<br />

On a cost-<strong>com</strong>parison basis for using<br />

EHR, Mr. Wolf said, “[for] a 5-practitioner<br />

facility, it would cost $180,000<br />

to initially set up a digital X-ray system…<br />

if you’re 35 and just starting a<br />

practice and you want to do it right, it’s<br />

probably okay to do it, but, if you’re in<br />

your 50’s and planning on retiring in<br />

five years, you’re better off buying another<br />

machine for five grand.”<br />

“If I was going to give a doctor<br />

advice, I would say, ‘Find a local, fullservice<br />

distributor who is familiar with<br />

a top brand.’ A good, local distributor<br />

gives you assurance of having a good<br />

service contract and maintenance. I’m<br />

a big believer in having a local guy take<br />

care of you,” emphasized Mr. Wolf.<br />

“Diagnostic manufacturers seem to<br />

be doing well,” said Mark Ziller, president<br />

of TW Medical, an ISO in Lago<br />

Vista, TX. And, “Digital X-ray is just<br />

on the upswing, with dental diagnostics<br />

also being a growing segment.”<br />

“Frequently, we deal with veterinarians<br />

that are opening a new<br />

business,” said Mr. Ziller. “On-going<br />

customers will need upgrades and replacements.<br />

We can <strong>com</strong>pletely outfit<br />

a new practice, e.g., autoclaves, surgery<br />

lights, exam and surgery tables, cages,<br />

anesthesia machines, surgical monitoring<br />

equipment, lab equipment, digital<br />

X-rays, CT’s, and MRI’s.”<br />

Among the OEM’s used for TM<br />

Medical’s offerings are Abaxis, Heska,<br />

and Midmark — “representative <strong>com</strong>panies<br />

that cover an important market<br />

segment,” according to Miller.<br />

Mr. Ziller has been in the animal<br />

health industry for 15 years. TW Medi-<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 47


cal sells exclusively to the vet market, with a customer base of<br />

solo practitioners, multi-vet specialty clinics, private practice<br />

groups, and corporate-owned chain practices.<br />

“Different things drive human and animal medical equipment<br />

purchasing [decisions]; [for one], there are no health<br />

care reimbursement issues,” Mr. Ziller said.<br />

“They are pretty discreet markets. If you go back 10 or 12<br />

years, the animal equipment industry was kind of a stepchild<br />

-- human equipment was used to suit animal needs. Now there<br />

is vet-specific equipment that has been adapted and designed<br />

especially for veterinarians, which is sold by OEMs who recognize<br />

animal health as a billion-dollar industry. Not only do pharmaceutical<br />

<strong>com</strong>panies have divisions for animal health, they’re<br />

building products from the ground-up for this industry.”<br />

“Once an office has the core pieces it needs to operate, we<br />

can sit down with them and furnish a ‘wish list’ so they can plan<br />

and upgrade the office on sound financial footing,” noted Mr.<br />

Ziller. “We want to find equipment that has wide applications,<br />

while improving the standard of care. It is not good to put equipment<br />

there that will sit and gather dust. The desire is to have the<br />

equipment generate revenue to pay for itself and more.”<br />

Veterinarians want equipment that is easy to use, carries<br />

warranties, and has portability, he said. Two-thirds of the vet<br />

industry business is in urban areas, where there are high concentrations<br />

of <strong>com</strong>panion animals. As a region, according to Mr.<br />

Ziller, the “strongest base is in the western and southern U.S.”<br />

Software choices play a role in how well digital radiography<br />

systems run. OEMs believe that customers are expecting “more<br />

for less money,” wrote Michael Andrews, vice-president of Hudson<br />

Digital Systems, a West Paterson, NJ, <strong>com</strong>pany. “This market<br />

has cost-conscious buyers, which is driving vendors to increase<br />

the value [of their products]. [Features] such as faster throughput,<br />

[increased number of software user] licenses, better financing<br />

rates, better warranties . . . all are on the upward trend.”<br />

The <strong>com</strong>pany sells the HDR series of veterinary CCD<br />

digital radiography systems in addition to Fuji medical and<br />

veterinary CR equipment, ranging in price from $15,000 to<br />

$100,000. Their customer base includes small and large veterinary<br />

hospitals, emergency clinics, and specialty centers.<br />

“The very best X-ray equipment is only as good as the<br />

image enhancement software used to display images for diag-<br />

48<br />

Veterinary CT scanner<br />

(Image courtesy of TW<br />

Medical Veterinary Supply)<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

nosis,” wrote Tom Dziubeck, director of OEM sales at ContextVision,<br />

in an e-mail interview. The Newton, MA-based<br />

<strong>com</strong>pany sells software used for medical imaging enhancements<br />

for MRI’s, X-ray, ultrasound, and CT image data.<br />

“The vet digital X-ray market is an upgrade market --<br />

[people] generally have older X-ray equipment [and most] are<br />

leaving X-ray film and [converting] to digital equipment,” said<br />

Mr. Dziubeck. “In order to generate a digital X-ray image, you<br />

need the software.”<br />

“You can spend a whole lot of money for new equipment,”<br />

Mr. Dziubeck observed. “But if the software is not really good,<br />

it’s pointless.”<br />

Overall, there seems to be growing demand in digital Xray,<br />

ultrasound, and diagnostic vet equipment sales. Often,<br />

other <strong>com</strong>plementary goods, such as software sales, go handin-hand<br />

with these vet equipment sales.<br />

However, it is difficult to provide an accurate picture of<br />

what is happening in the used and new vet equipment market<br />

since some major OEMs and other representative ISOs declined<br />

interviews.<br />

Perhaps this is an indication of how <strong>com</strong>petitive the vet<br />

equipment market is, with <strong>com</strong>panies viewing certain lines<br />

of questioning as <strong>com</strong>petitive intelligence. Profits in the vet<br />

industry are large, since there are no federal regulations or insurance<br />

<strong>com</strong>panies steering reimbursements, making secrecy<br />

necessary to protect a <strong>com</strong>pany’s <strong>com</strong>petitive edge.<br />

• Online: dotmed.<strong>com</strong>/dm10008<br />

To read more on veterinary medicine, visit us online and<br />

search dm10011.<br />

HemaTrue ® Veterinary Hematology Analyzer<br />

(Image courtesy of TW Medical Veterinary Supply)<br />

www.dotmed.<strong>com</strong>


InfUSIOn PUMPS<br />

New Developments<br />

Lead to New Opportunities By Mary Kate Baumann<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 49


50<br />

The Alaris ® System utilizes smart infusion<br />

technology to help reduce medication errors,<br />

one of healthcare's biggest concerns.<br />

Recently, new preventive<br />

software has been developed<br />

for smart pumps,<br />

which is great news for<br />

health care facilities worried<br />

about lawsuits involving human error,<br />

but will facilities be able to infuse<br />

their practices with these new technologies,<br />

or will budgetary concerns prevent<br />

implementation from going more than<br />

skin deep?<br />

Manual administration of medication<br />

can be impractical, expensive and<br />

sometimes unreliable due to human error.<br />

Thus, improvements for infusion<br />

pumps and new lines of smart pumps are<br />

popular for manufacturers to roll out to<br />

customers. There will always be a need<br />

for fluid administration in patient care<br />

(due to chronic conditions such as cancer,<br />

diabetes, neurological conditions,<br />

etc.), so the future development of new<br />

innovations for infusion and intravenous<br />

pumps appears to be a healthy one.<br />

According to Jason Hess of KLAS<br />

Enterprises, a <strong>com</strong>pany that offers im-<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

partial vendor performance information,<br />

the most recent advancement in smart<br />

infusion pump technology has been the<br />

shift to wireless technology. He stated,<br />

“Patient safety is the overarching reason<br />

for the existence of smart pump technology,<br />

and the most important driver for<br />

patient safety is the functionality of the<br />

pump itself.” Wireless technology and<br />

remote access are key players in functionality<br />

and ease of use in the pump.<br />

The <strong>com</strong>pany Micrel recently introduced<br />

a wireless offering called Rhythmic<br />

Connect. It uses a General Packet Radio<br />

Service (GPRS) mobile phone integrated<br />

with an infusion device and allows the<br />

pump to <strong>com</strong>municate with a web server.<br />

This server provides access at any time<br />

through the web, sends warnings regarding<br />

the status of the infusion and can be<br />

remotely adjusted and controlled. This<br />

offers a higher level of convenience to<br />

staff and more mobility for patients as<br />

well as the ability to provide faster immediate<br />

care. Wireless pumps also contain<br />

dose calculations, error reduction soft-<br />

ware technology and drug libraries. This<br />

software monitors drug administration<br />

and initiates alerts to warn nurses of infusion<br />

issues and overdosing.<br />

Because something as simple as a<br />

decimal point error can cause a potentially<br />

life-threatening discrepancy between<br />

a safe and unsafe dosage, infusion<br />

pumps must be designed to defend<br />

against medical errors, ensuring the correct<br />

medication gets to the right patient<br />

in the right amount every time.<br />

The smart infusion pumps on the<br />

market right now deliver controlled<br />

rates of medication in addition to having<br />

the capacity to store entire lists of<br />

medications that a hospital contains.<br />

Pumps also store information on concentration<br />

and dose limits of each medication<br />

in the hospital’s library. There<br />

are different dose limits based on different<br />

care units (i.e. operating rooms,<br />

intensive care units, etc) and the smart<br />

pumps can tell the nurse when a dose<br />

limit is exceeded.<br />

Dose limits and concentration levels<br />

www.dotmed.<strong>com</strong>


aren’t the only technological software<br />

programs that smart pumps contain;<br />

they now boast error reduction software<br />

like NHS’s Dose Error Reduction Systems<br />

for infusion pumps (DERS) and<br />

Computerized Providers Order Entry<br />

System (CPOE).<br />

The main function of DERS is to<br />

decrease pump programming errors<br />

and injuries related to such errors. According<br />

to the National Patient Safety<br />

Agency (NPSA), adverse drug events<br />

(ADEs) are the cause of about 24% of<br />

the total number of medication incidents.<br />

It also turns out that 61% of the<br />

most serious ADEs are IV-drug related.<br />

The DERS intercepts medication errors,<br />

displays alerts and even prevents delivery<br />

of medication if the infused dosages<br />

exceed hospital-defined ranges.<br />

Computerized prescriber order entry<br />

(CPOE) allows clinicians to directly enter<br />

a medical order from a <strong>com</strong>puter or<br />

mobile device. CPOE systems allocate<br />

access to patient records and offers clinical<br />

support with drug administration – in<br />

terms of what drugs are safe to administer<br />

based on a patient’s records. Software<br />

like CPOE eliminates medical error<br />

which is often caused by sloppy, illegible<br />

handwriting and transcription errors all<br />

while improving precision, thoroughness,<br />

and continuity of care. CPOE also<br />

helps clinicians avoid ADEs by alerting<br />

them about improper doses, allergies,<br />

existing conditions, drug-to-drug interactions<br />

and other key factors in the occurrence<br />

of an adverse drug event.<br />

Due to recent recalls and device<br />

alerts, concerns over errors in pump<br />

malfunctions are increasing. Roger Strachota<br />

of BMX Medical says, “The most<br />

<strong>com</strong>mon problem with infusion pumps<br />

is with preventive maintenance which<br />

counters calibration of the pump. Preventative<br />

maintenance is necessary to<br />

make sure the pump has an accurate<br />

flow and infusion rate as determined by<br />

the manufacturer.” This concern is thus<br />

pushing manufacturers to design improved<br />

pumps with new safety features to<br />

meet high demand. For instance, Smith-<br />

Medical’s CADD ambulatory infusion<br />

pump has gained recognition for not only<br />

being easy to read, and having occlusion<br />

sensors (designed to alert clinicians and<br />

patients if interruptions of fluid delivery<br />

occurs) containing an “air-in-line” detection<br />

system, but also for having an event<br />

memory of over 1000 events.<br />

Though the United States economy<br />

has seen a downturn, the infusion pump<br />

market has not been significantly impacted.<br />

Although the current economic climate<br />

has slowed demand for new equipment,<br />

hospitals with smaller budgets<br />

have contributed to an increased demand<br />

for rental/lease and refurbished pumps.<br />

Julie Gutterman of Pulse Consultants,<br />

an infusion pump repair and refurbishing<br />

<strong>com</strong>pany, says, “A lot of hospitals<br />

that usually go for new equipment<br />

are now starting to look for refurbished<br />

equipment because there is just no longer<br />

room in their budget for new equipment.<br />

There is a major many benefit to<br />

buying refurbished - it is much less expensive.”<br />

Even though it’s less expensive,<br />

buyers can still feel <strong>com</strong>fortable with<br />

their purchases. “All the equipment we<br />

sell has a warrantee, and people realize<br />

that it’s a good way to spend their<br />

money. It saves them more money for<br />

other equipment they might need,” says<br />

Gutterman.<br />

Strachota adds, “They are using<br />

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<strong>DOTmed</strong>business news I s e p t e m b e r 2009 51


efurbished pumps to save up for the<br />

software driven pumps because pump<br />

expenditure can be in the millions.”<br />

As a final note, Gutterman tells<br />

<strong>DOTmed</strong> that, “A lot of infusion pumps<br />

facilities might have purchased new a<br />

long time ago aren’t being manufactured<br />

anymore. Since people need to<br />

stay consistent with their technology,<br />

they need to go for used, refurbished<br />

pumps.”<br />

Business in the refurbished and<br />

used market is booming, and the original<br />

equipment manufacturers and suppliers<br />

also seem to be doing well. Recently<br />

the Global Industry Analysts (GIA) announced<br />

that the infusion pump market<br />

is projected to reach $6.8 billion by<br />

2015. This statistic is a function of increased<br />

disease incidence, new technology<br />

and mobility.<br />

Currently, the United States and<br />

Europe dominate the global infusion<br />

pump market. However, there has been<br />

a trend of emerging markets in South<br />

America and China – particularly with<br />

a strong budding interest in used and refurbished<br />

pumps. According to analysts<br />

from Marketstrat Inc, a research <strong>com</strong>pany<br />

that publishes reports on medical<br />

devices, “Diabetes and pain control are<br />

areas of potential high growth in countries<br />

outside the US. These markets are<br />

still under-penetrated and growth of disease<br />

rates, improved diagnosis and demand<br />

for better management will create<br />

immense market opportunities. Most<br />

notable will be the pain control market<br />

in Europe and diabetes market in Asia.”<br />

In the United States, one of the stronger<br />

sectors of the market is the homecare<br />

sector – infusion pumps that are<br />

patient controlled systems and ambulatory<br />

pumps. Also a leader in the infusion<br />

pump industry is the implantable infusion<br />

pump. This demand is due to rising incidences<br />

of diabetes and cancer. There is<br />

a shift towards this alternate care because<br />

most of the pumps are cost effective and<br />

emulate normal pancreatic functions.<br />

The most influential leaders in<br />

the infusion pump market are Baxter<br />

Healthcare Corporation, B. Braun Melsungen<br />

AG, and CareFusion Corporation.<br />

In fact, the leading infusion pump<br />

supplier, B. Braun Melsungen AG, has<br />

received many awards for their part in<br />

making great advances in the medical<br />

infusion world. And, according to Caroll<br />

H. Neubauer, Chairman and CEO of<br />

B. Braun Medical, “Despite the down<br />

economy, B. Braun grew 7.37% in the<br />

Parenteral category in 2008 while the<br />

overall market segment grew 7.45%,<br />

and 22.17% in the Solutions/Nutritional<br />

category in 2008, while the overall market<br />

segment grew 16.4%.”<br />

In general, market trends may be<br />

shifting due to “higher expectations<br />

from hospitals, specifically pertaining<br />

to wireless capabilities and interoperability<br />

with the hospital Clinical Information<br />

System,” according to KLAS<br />

Enterprises. As KLAS says in its report<br />

on smart pumps, 29% of health care<br />

facilities report that integration with<br />

the hospital Electronic Medical Record<br />

(EMR) is the number one priority when<br />

considering the purchase of new infusion<br />

pump technologies.<br />

The shift of focus on the market<br />

from new pumps to used pumps may<br />

delay new technological innovations<br />

for now, but a lot has to be done. Roger<br />

Strachota says, “IV pumps evolve and<br />

will be available forever due to hydration<br />

therapy. It is a mature market, and<br />

every health care facility will have one<br />

for every patient that shows up at the<br />

door.” Because of this, it’s not surprising<br />

that the success of business in this<br />

sector will continue to flow.<br />

• Online: dotmed.<strong>com</strong>/dm10009<br />

<strong>DOTmed</strong> Registered Infusion Pumps Equipment Sales & Service Companies<br />

For convenient links to these <strong>com</strong>panies’ <strong>DOTmed</strong> Services Directory listings, go to www.dotmed.<strong>com</strong> and enter [DM 10009]<br />

Names in boldface are Premium Listings.<br />

Name Company - Domestic City State Certified DM100<br />

Glenn Herskowitz Universal Medical Technologies Scottsdale AZ<br />

Anwar Abdelqader CBE Medical, Inc. Anaheim CA •<br />

Sauda Yerabati Marketstrat, Inc. Dublin CA<br />

Michael Kilcran Medtec Medical, Inc. Buffalo Grove IL<br />

Richard Fosco HealthWare, Inc. Oak Brook IL •<br />

Alda Clemmey STAT Bio-Medical Sales & Service East Freetown MA • •<br />

Kevin Blaser Coast To Coast Medical Fall River MA<br />

Bob Gaw Physicians Resource Network, Inc. Fall River MA • •<br />

Rick Frazier MedEquip Services, Inc. Woburn MA<br />

John Gladstein Medical Device Depot Ellicott City MD •<br />

Asif Bhinder tekyard Burnsville MN<br />

Roger Strachota BMX Medical, Inc. Minneapolis MN • •<br />

Bob Caples Med-E-Quip Locators, Inc. Maryland Heights MO • •<br />

Jason Eden Bio Basics Global Park Hills MO •<br />

Michael Callaghan ISIS Medical Solutions, LLC Tabernacle NJ • •<br />

John Carrubba A-1 Ultrasound Services West Paterson NJ<br />

Julie Gutterman Pulse Consultants Mason OH<br />

Ron Smith Lifeline Biomedical Nashville TN<br />

Stephen Rousset Medical Equipment Solutions Beaumont TX •<br />

Charles Tucker MedSurg Equipment, LLC Beaumont TX •<br />

Andrea Morrill KLAS Enterprises Orem UT<br />

Joseph Cramer IV Technologies, Inc. Upperville VA • •<br />

Name Company – International City Country Certified DM100<br />

Kevin Ming Healthpower Technology Ltd. Shenzhen China<br />

Tosif Jamal Al Asasyah Riyadh Saudi Arabia<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 53


54<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

By Keith Loria<br />

Transporting and<br />

Storing Mobile Trailers<br />

The high gas prices that plagued the mobile transportation industry last year seem to<br />

have leveled off, but a number of transportation <strong>com</strong>panies have seen the downward<br />

economy wreak havoc during the past 12 months.<br />

“I think just like every other industry influenced by the economy, the transportation<br />

industry has been very slow over the last year,” says Cliff Hess, owner of<br />

Texas Medical Mobile Services. “We have seen things start to ramp up over the last few weeks,<br />

but I don’t know if that is a trend that will continue.”<br />

Some feel a down economy can actually be a good thing for the mobile industry, as hospitals<br />

and clinics may look to rent mobile equipment, rather than spend money on upgrading and<br />

buying new systems.<br />

“Stuff still needs to be moved, so business has been steady,” says Paul Zahn, Director of<br />

Sales and Marketing at Mobile MedTech. “Gas prices are not the concern that they were and<br />

customers are still utilizing us to bring their trailers where needed.”<br />

Considering mobile medical trailers are utilized for transporting equipment that can be valued<br />

in the millions - some holding a ten-ton superconducting MRI magnet with over 240,000<br />

miles of coiled wire bathed in a thousand liters of liquid helium at -452.1 degrees Fahrenheit<br />

below zero - obviously they’re not dealing with run-of-the-mill freight.<br />

www.dotmed.<strong>com</strong>


The Open Road<br />

Mobile trailers and their cargo are sensitive<br />

machines that require specialized<br />

care and a host of exacting procedures<br />

to get from point A to point B safely and<br />

securely. Once there, the job still isn’t<br />

done. There’s still the task of setting up<br />

the trailer.<br />

“This is not something that just any<br />

truck driver can do and our customers really<br />

depend on us to represent them when<br />

we set up a trailer at a hospital,” says<br />

Hess. “The drivers need to be able to deal<br />

with any problems on the road and once<br />

they get to their destination, they need to<br />

get everything situated so the equipment<br />

is ready to be used by the technician or<br />

doctor when they are ready to scan.”<br />

Before hitting the open highways,<br />

drivers have to make sure the gantry is<br />

locked in the correct position for transport,<br />

check suspensions for leveling,<br />

make sure the load won’t shift and double-check<br />

that paperwork and instructions<br />

have been documented properly.<br />

“A <strong>com</strong>pany will call or e-mail us to<br />

arrange for us to pick up the trailer and<br />

move it somewhere,” says Lee Bernier,<br />

General Manager and CEO of Sage Point<br />

Transportation, LLC, with headquarters<br />

in Upland, CA, and terminals in Texas,<br />

New York, and Washington. “We provide<br />

a tractor equipped with air-ride and<br />

we have experienced drivers who will go<br />

and check the trailer to make sure everything<br />

is stored, put away and tied down,<br />

dismantle the stairs and railings, hook it<br />

up and drive to wherever they want it.<br />

Then, set the trailer up, level and don’t<br />

leave until someone from the hospital<br />

<strong>com</strong>es out and approves that everything<br />

is set the way they want it.”<br />

Experienced Drivers Wanted<br />

Driver responsibilities include being<br />

able to restart the chiller, making sure<br />

the air conditioning is connected, knowing<br />

how to restart the cold head or <strong>com</strong>pressor<br />

if necessary, and knowing how<br />

to plug and unplug the unit into a Russelstoll<br />

480-volt power source in exactly<br />

the right sequence, or else potentially<br />

catastrophic problems could arise.<br />

That’s why transportation <strong>com</strong>panies<br />

are so stringent when hiring new drivers.<br />

“We have our drivers spend two<br />

weeks of training prior to ever getting out<br />

on the mobile road, learning how to set<br />

up and tear down the trailers,” says Zahn.<br />

“We only use experienced drivers who are<br />

responsible for getting everything ready,<br />

from top to bottom, on delivery.”<br />

Hess concurs that his <strong>com</strong>pany will<br />

not let anyone on a medical trailer who<br />

has not gone through extensive training.<br />

“We bring them to our facility and<br />

they learn all about what a medical trailer<br />

is and the logistics of everything,” he<br />

says. “They learn what an MRI looks<br />

like, what to do with a cold head, what<br />

needs to be done when they pick a trailer<br />

up and when they drop one off. When<br />

they are ready, they are equipped with all<br />

the knowledge they need.”<br />

Money Issues<br />

Gas fees aren’t the only wavering issue<br />

that transportation <strong>com</strong>panies are faced<br />

with. Insurance is a must (umbrella<br />

policies of $1 million or more) and special<br />

permits for oversized or overweight<br />

trailers need to be obtained.<br />

“It depends on how new they are,<br />

but we’ve picked trailers up that have<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 55


een as much as $2.4 million over the years,” says Bernier.<br />

“You need to carry a lot of insurance, so we cover even more<br />

than that. That’s one of the reasons why hauling is expensive,<br />

because you need to have that insurance in case something<br />

ever did go wrong.”<br />

Bernier also stresses the importance of understanding it’s<br />

a “portal to portal business,” and that to maximize profits, you<br />

should do whatever you can to keep a tractor from returning<br />

empty, resulting in what is known as bobtail miles.<br />

Storage Solutions<br />

Mobiles aren’t usually rented out every day of the year. During<br />

the days when they are not in demand, they need to be properly<br />

stored. Once a trailer <strong>com</strong>es in, it is plugged into power<br />

(although a CT trailer doesn’t need to be on power, in most<br />

cases it still is) and then closely monitored.<br />

“We have to rig it in, connect it to power, run the gas <strong>com</strong>pressor<br />

and cold head, check the chilled water connection and<br />

monitor daily. We look at helium levels and check <strong>com</strong>pressors,”<br />

says Clark Wilkins, President of JDI Solutions. “We’ll<br />

look to see if any maintenance needs to be done and usually<br />

we do some special work on the trailers.”<br />

Because of the trailers being used so regularly, they often<br />

need some maintenance to get them looking top-notch.<br />

For this, most storage <strong>com</strong>panies also offer a full selection of<br />

maintenance and refurbishing services that a trailer can under-<br />

56<br />

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Mobile Imaging Units<br />

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medical trailer carriers in the nation.<br />

Our drivers are fully-trained to transport PET/CTs and<br />

all imaging equipment. We provide <strong>com</strong>prehensive<br />

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<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

go while awaiting its next run. The mobiles can get trailer repair<br />

and reconditioning, PMs, deinstallations, reinstallations,<br />

cold head and <strong>com</strong>pressor maintenance, helium and internal<br />

magnet pressure monitoring, and A/C service.<br />

“A storage yard needs to be able to give the trailer a<br />

planned maintenance,” says Michael Profeta of Magnetic Resonance<br />

Technologies. “One trailer we just had in, we ended<br />

up re-servicing the generator, replacing the batteries, adjusting<br />

the brakes, changing all the bulbs and running lights, cleaning<br />

the air filters in the A/C unit—all the service related issues not<br />

part of the equipment, but part of the trailer.”<br />

Once a transport-heavy <strong>com</strong>pany, Texas Medical Mobile<br />

Solutions has seen its storage business increase to the point<br />

that they are now doing more storage than transport, tripling<br />

its customer base in the past six months. They now can ac<strong>com</strong>modate<br />

30 trailers on power.<br />

“Any trailer that’s stored here gets checked every single<br />

day and we can work on every single part of the trailer except<br />

the medical equipment inside,” says Hess. “From a flat tire to<br />

brake lights, from painting to reconditioning; we are checking<br />

all the assembly that goes into a medical trailer.”<br />

The <strong>com</strong>pany also does something unique in that they<br />

publish a report about each stored trailer on a web site, so their<br />

customers can check on how their trailer is doing every day.<br />

“We want to take care of our customers and like them to<br />

think of us as their service station,” Hess says.<br />

Mobile MedTech has storage and power available at facilities<br />

in Council Bluffs, IA and Cottage Grove, WI.<br />

“Our guys walk the yard every morning and we monitor<br />

and report the cryogen levels and make sure the air conditioning<br />

is working, Zahn says. “Ideally, you want to make sure the<br />

environmentals are working; they are there for a reason.”<br />

Industry experts estimate the cost of running a chiller on<br />

an MRI anywhere from $50-$150 a day.<br />

Bernie Bartoszek, Executive Vice President for MagnaServ<br />

Inc., says that business is profitable in this sector of<br />

the <strong>com</strong>pany.<br />

“We have OEMs who pick up units and instead of hauling<br />

them back to their corporate locations, they pay rent to us and<br />

we store them for them,” says Bartoszek about the <strong>com</strong>pany,<br />

which can store up to nine MRIs in its Stuart, Fla. location.<br />

“We have customers bring in the mobiles and they need to be<br />

refurbished back to their original specs, and we can do all that.<br />

It’s a good business.”<br />

When it <strong>com</strong>es to MRI mobiles, a bit more is required<br />

than storing a CT or PET mobile. Helium levels need to be<br />

checked every morning. Magnet pressure needs to be kept<br />

track of constantly. Chillers need to be attended to and each<br />

unit has to be kept permanently plugged into a 480-volt Russellstoll<br />

outlet for the duration of its storage.<br />

Mobile MRI units are often subjected to more vibration<br />

than a fixed site unit, so it is very important that the integrity<br />

of the helium venting system not be <strong>com</strong>promised.<br />

“Our team of field-service technicians are trained to inspect<br />

all seals and perform lead detection on the systems to ensure that<br />

they have not be <strong>com</strong>promised,” says Thomas Freund, Director<br />

of MRI Services for Oxford Superconducting Technology, a divi-<br />

www.dotmed.<strong>com</strong>


sion of Oxford Instruments. “In the event<br />

that the system is exposed to atmosphere,<br />

[our] technicians are trained to clear any<br />

visible ice and restore the system back<br />

into normal operation. In extreme cases<br />

of helium vessel icing, there may be a<br />

requirement to warm the system to room<br />

temperature and then re-cool it to liquid<br />

helium temperature.”<br />

Power Down?<br />

Mobiles were not meant to be stored, as<br />

they can’t make money if they are sitting<br />

on a lot. Still, some of the mobiles<br />

sit for weeks or even months at a time.<br />

“From a cost perspective, if it’s stored<br />

too long, it can be<strong>com</strong>e problematic,” says<br />

Chris Eaton, sales and service manager<br />

for Polaris Medical Imaging. “You’re basically<br />

using cryogens and power and not<br />

using your machine. You have to calculate<br />

if it’s worth keeping it on power.”<br />

If someone has a magnet and puts<br />

it in warehouse without power and it<br />

goes warm after a few weeks, the cost<br />

to cool it down again with new helium<br />

would be more expensive than it would<br />

be to keep it cold during that time as a<br />

cool down would cost from $30,000 to<br />

$40,000. However, Profeta says at some<br />

point, it does make sense to pull the<br />

plug if they are not getting used.<br />

“There is a break-even point, usually<br />

after six months, so if you know it will<br />

be sitting that long, let it warm up and<br />

58<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

cool it down again,” he says. “Sometimes<br />

people get stuck hanging on to something<br />

for a year and don’t need to be paying<br />

$36,000-plus to let it sit for that long.”<br />

Problem Solving<br />

The two critical elements in keeping a<br />

magnet cold involve ensuring that the<br />

helium level is monitored and topped<br />

off as required, and making sure that the<br />

refrigeration system is operating within<br />

specification.<br />

Poor maintenance and servicing<br />

procedures can often lead to a quench,<br />

and recovering from a quench will be<br />

costly and time consuming.<br />

“Magnet technology has gotten better<br />

and with experienced engineers, quenches<br />

don’t happen near as often as they used<br />

to,” says Michael Webster of Legacy<br />

Medical Imaging. “A black quench means<br />

the magnet shorted or burned up and is<br />

not repairable (in the field). A soft quench<br />

you can replace the baffle, check magnet<br />

resistance, check for signs of ice, fill it up<br />

with cryogens and try to ramp it.”<br />

Freund offers that the most important<br />

aspect is addressing the problem<br />

as quickly as possible, minimizing any<br />

air ingress and ensuring that the system<br />

does not go warm.<br />

“As soon as the quench subsides, the<br />

venting needs to be inspected to ensure<br />

that all valves have closed, bursting discs<br />

are inspected to ensure that they have not<br />

been <strong>com</strong>promised,” he says. “O-rings<br />

are often overlooked and also need to be<br />

inspected. Once the venting integrity has<br />

been established, the system needs to be<br />

checked for any air/ice ingress. If clear,<br />

the system can be re-filled with liquid helium<br />

and re-ramped to field. A frequency<br />

check and shim check should be included<br />

with this part of the service to ensure the<br />

system is within specification.”<br />

Helium Costs Rising<br />

The worldwide consumption of helium<br />

has increased by between 5% and 10% a<br />

year in the past decade, with the biggest<br />

growth in its use as a coolant for the superconducting<br />

magnets in MRIs. Present<br />

helium consumption is estimated<br />

to be about 100 million cubic meters a<br />

year, and is predicted to continue rising<br />

by 4% to 5% a year.<br />

“Helium costs have doubled all at<br />

once for a lot of people. Some people still<br />

have good numbers because their contracts<br />

aren’t up, but eventually they will<br />

all be paying that much,” Profeta says,<br />

pointing to the shortage of helium as the<br />

reason. “Our price almost doubled.”<br />

According to those doing the renting,<br />

the medical mobile industry continues<br />

to do well, and the transportation,<br />

storage and keep-cold businesses concentrate<br />

on providing top customer service<br />

to keep the overall industry strong.<br />

• Online: dotmed.<strong>com</strong>/dm10013<br />

<strong>DOTmed</strong> Registered Mobile Trailer Transportation, Trailer Storage, MRI Keep Cold Service<br />

Equipment Sales & Service Companies<br />

For convenient links to these <strong>com</strong>panies’ <strong>DOTmed</strong> Services Directory listings, go to www.dotmed.<strong>com</strong> and enter [DM 10013]<br />

Names in boldface are Premium Listings.<br />

Name Company - Domestic City State Certified DM100<br />

Steve Gregson Sage Point Transport, LLC Upland CA<br />

Bernie Bartoszek MagnaServ, Inc. Parker CO<br />

Gene Miller MobileMed Support Services Stafford Springs CT<br />

Dennis Giuzio Mobile Radiology, Inc. New Port Richey FL<br />

Jack Stoner Medical Transit Services, Inc. Cartersville GA<br />

Darlene Bishop Global Transportation, Inc. Newnan GA •<br />

Dan Feeley National Mobile Medical Transport Homer Glen IL<br />

Jennifer VanDerMolen Powersource Transportation, Inc. Griffith IN<br />

Clark Wilkins JDI Solutions, Inc. Brevard NC • •<br />

Christi Kukes DMS Health Technologies Fargo ND<br />

Thomas Freund Oxford Instruments Carteret NJ • •<br />

Michael Profeta Magnetic Resonance Technologies Willoughby OH •<br />

Jack Barker Rowe Transfer, Inc. Knoxville TN<br />

Michael Webster Legacy Medical Imaging Fort Worth TX<br />

Chris Eaton Polaris Medical Imaging Houston TX<br />

Cliff Hess Texas Medical Mobile Services Waxahachie TX<br />

Paul Zahn Mobile MedTech Cottage Grove WI •<br />

Name Company – International City Country Certified DM100<br />

Adam Kubisch Inmed Medizintechnik Offenbach Germany<br />

www.dotmed.<strong>com</strong>


Medical Coaches Drives New Auto Leveling Technology<br />

Leveling PET/CT coaches is a precision game and<br />

the quality of patient imaging depends on it. The<br />

future of mobile biomedical unit leveling appears<br />

to be just pulling in with the Automatic Leveling<br />

System, a new technology developed jointly by<br />

Medical Coaches and Siemens in partnership with Power-<br />

Packer, a hydraulic motion control engineering <strong>com</strong>pany.<br />

<strong>DOTmed</strong> caught up with one of the first mobile biomedical<br />

professionals to use the system. Ken Hyatt, Transportation<br />

Director for the PET/CT Center of North Florida, a part of the<br />

Florida Radiation Oncology Group (FROG) and the Oncure<br />

Medical network, works with five biomedical trailers, three of<br />

which are outfitted with the Automatic Leveling System.<br />

“It works great -- you just walk up to it and push a button<br />

and watch it work. It saves a lot of time for our drivers,”<br />

says Hyatt. “I wish I had it on all my trailers.”<br />

Hyatt says more than 10,000 scans are conducted in his<br />

coaches every year. The Automatic Leveling System slices<br />

several minutes off the typical leveling time and could<br />

potentially improve patient throughput.<br />

“It takes about two and a half to three minutes now where<br />

it used to take 15 to 20 minutes to set up,” says Hyatt.<br />

Medical Coaches Marketing Director Chad Smith explained<br />

the functionality of the system, which is currently<br />

used by about five customers on Siemens-exclusive medical<br />

trailers.<br />

“The reason we came up with the Automatic Leveling System<br />

was to ensure the most accurate stability levelness of<br />

the PET/CT equipment on site,” says Smith. “No matter<br />

where they pulled up they could hit a button and it would<br />

level from side to side, front to back, to exactly zero, so<br />

By Kathy F. Mahdoubi<br />

that when they went to scan patients they know they are<br />

getting the most accurate feedback from the scanner.”<br />

Scanning patients in improperly leveled trailers could lead<br />

to inaccurate patient imaging.<br />

“If your coaches aren’t level, you’re going to throw your scans<br />

off, which throws your treatment planning off,” Hyatt says.<br />

Tim Seksinsky, On-Highway Market Leader for Power-Packer,<br />

spoke with <strong>DOTmed</strong> about the nuts and bolts of product<br />

development, which began in 2006 when Medical Coaches<br />

and Siemens found that the leveling of the longer, more<br />

heavy-duty PET/CT coaches needed to be more exact.<br />

“The goal set in 2006 was for Power Packer to create a system<br />

to reduce the time to level the Medical Coaches PET/CT<br />

mobile unit from 15 minutes with the two-point landing gear<br />

system to five minutes or less with an extremely accurate<br />

four-point hydraulic leveling system,” notes Seksinsky.<br />

All parties worked on prototypes throughout 2007 and arrived<br />

at the finished product last year. The hydraulic system employs<br />

four-inch diameter jack legs and is controlled by a keypad<br />

controller, or “black box,’ which is wired and mounted in<br />

a <strong>com</strong>partment on the exterior of the trailer. An indicator light<br />

on the control panel confirms when the trailer is level. The<br />

Automatic Leveling System has been built according to Mobile<br />

Coaches’ and Siemens PET/CT system specifications<br />

and is currently installed on 48-foot long, 102-inch wide and<br />

13-foot, 5-inch tall trailers weighing about 57,000 lbs.<br />

Some of the environments these coaches settle into may<br />

have as much as a 10-degree pitch or down slope, all of<br />

which are manageable with the auto leveler. Hyatt says<br />

the system is especially helpful for night drivers.<br />

The system is showing a tremendous amount of room for<br />

growth and can be both retrofitted or modified for use with<br />

other trailers including MRI and mammography units and<br />

even biomedical RVs.<br />

“We are thinking of adding an MRI trailer by the end of the<br />

year,” says Hyatt.<br />

The Automatic Leveling System is just getting started in<br />

the U.S., but Medical Coaches and Power-Packer are already<br />

thinking not only creatively, but globally.<br />

“The Power Packer Key pad controller has the capability to<br />

drive other motion control devices on the coach and can be<br />

configured to display instructions in different languages, as<br />

well, if required in the future,” explains Seksinsky.<br />

• Online: dotmed.<strong>com</strong>/dm10014<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 59


The European Society for<br />

Magnetic Resonance in<br />

Medicine and Biology<br />

The European Society of Magnetic Resonance in<br />

Medicine and Biology (ESMRMB) Congress<br />

2009 will be held on October 1 to 3, 2009, in<br />

Belek/Antalya, Turkey, at the Maritim Beach Hotel.<br />

Professor A. Muhtesem Agildere, as Chair of<br />

the Local Organizing Committee, will host the event.<br />

ESMRMB president, Professor Isabelle Berry says, “This<br />

year, ESMRMB holds its 26 th Congress in the very same spirit that<br />

founded our society in 1984, as a platform for clinicians, physicists<br />

and basic scientists with an interest in the field of MR.’’<br />

The Scientific Programme Committee is chaired by Professor<br />

Bernard Van Beers, who has prepared a very attractive<br />

lineup. The plenary, scientific and clinical focus sessions as<br />

well as the mini categorical courses will offer a wide range of<br />

novelties in the various aspects of magnetic resonance.<br />

“The scientific meeting will start with the Sir Peter Mansfield<br />

Lecture given by Professor Kamil Ugurbil on ultrahigh<br />

field MRI,” states, Professor Van Beers. “Other meeting highlights<br />

include the popular, hot-topic debate about quantitative<br />

MRI, the roundtable discussion on clinical spectroscopy, the<br />

young investigator award finals, plenary sessions devoted to<br />

ageing and neurodegenerative diseases, novel endogenous<br />

contrast phenomena, and post parallel imaging.”<br />

Meeting Highlights Include the Following:<br />

• 31 scientific sessions, 8 teaching sessions, 7 clinical focus<br />

sessions, 62 invited talks<br />

• 3 Industry Symposia:<br />

• Thursday, October 1 - GE Healthcare<br />

• Friday, October 2 - Siemens Healthcare<br />

• Saturday, October 3 - Philips Healthcare<br />

• Paper Poster and EPOS exhibition<br />

• Technical exhibition from Thursday to Saturday<br />

• Sir Peter Mansfield Lecture on Very high field MRI<br />

• ESMRMB/EFOMP Joint Session<br />

• Hot Topic Debate: What is the point of quantitative MRI?<br />

• Round Table Discussion on Clinical Spectroscopy<br />

• Young Investigator Award Finals<br />

• Info-RESO demonstration exhibition<br />

• Teaching Quiz throughout the congress – the winner will be<br />

announced during the Award Ceremony on Saturday, October<br />

3rd.<br />

For more information about the ESMRMB Conference go to<br />

http://www.esmrmb.org/.<br />

Breast Online: Ultrasound dotmed.<strong>com</strong>/dm10015<br />

Digital Mammo Breast MR<br />

•<br />

60<br />

shows & conferences<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

The Tennessee Hospital<br />

Association<br />

The Tennessee Hospital Association (THA) will<br />

host its 44th Annual Technical and Education<br />

Exposition & 71st Annual Meeting, October 28th<br />

through the 29th at the Nashville Convention<br />

Center in Nashville, TN. The theme of this year’s<br />

meeting is “Defining the New Normal.”<br />

The schedule of the THA Annual Meeting is Wednesday,<br />

October 28, through the afternoon of Friday, October 30.<br />

Meetings of the various groups are scheduled for Wednesday,<br />

Thursday and Friday at the Renaissance Hotel and Nashville<br />

Convention Center.<br />

Craig A. Becker THA president said, “Each year, the<br />

THA Technical and Educational Exposition includes over<br />

200 booths featuring more than 180 health care <strong>com</strong>panies<br />

and consultants, which will be open Wednesday evening,<br />

during the THA Ice Breaker Social and continues Thursday.<br />

The products and services will include the most advanced<br />

technology and equipment available for patient care and hospital<br />

operations.”<br />

THA’s 44-year-old exposition is one of the largest trade<br />

shows sponsored by a state hospital association in the nation.<br />

“We strongly encourage all THA members and annual meeting<br />

registrants to attend the exhibit show. It is a win-win situation<br />

for health care professionals and the vendors who participate,<br />

because they have an opportunity to see the latest state-of-the<br />

art health care technology, products and services. The exhibitors<br />

are very supportive of THA and we thank them for participating<br />

in the show,” Becker said.<br />

<strong>DOTmed</strong> plans on attending this year’s show, and<br />

Mark Colavecchio, Online Auction Specialist for <strong>DOTmed</strong>.<br />

<strong>com</strong> said of last year’s show, “The THA Annual Technical<br />

and Education Exposition presented <strong>DOTmed</strong> with the opportunity<br />

to speak with the decision makers of facilities,<br />

large and small.”<br />

THA is the premiere organization in Tennessee that promotes<br />

and represents the interests of all health careers, hospitals<br />

and health systems.<br />

Those wishing to participate may go to the THA web<br />

site at www.tha.<strong>com</strong> or email scrutchfield@tha.<strong>com</strong>, for<br />

more information about registration and Exhibit Booth<br />

Contract.<br />

• Online: dotmed.<strong>com</strong>/dm10016<br />

www.dotmed.<strong>com</strong>


Healthcare Workforce Trends:<br />

An Unabated Need for Clinicians, Engineers and Techs<br />

By Barbara Kram<br />

Health<br />

care in<br />

the U.S.<br />

represents<br />

about onesixth<br />

of the<br />

economy and a<br />

strong source of job<br />

growth in a tight labor market.<br />

But it’s a “careful-whatyou-wish-for”<br />

bright spot in a<br />

slow economy. By all indications,<br />

filling tomorrow’s needs for health<br />

care professionals will be a great<br />

challenge for the nation’s hospitals and<br />

other health care providers.<br />

The clarion example is the anticipated<br />

shortage of primary care physicians. It is accepted<br />

wisdom that to rein in health care costs<br />

patients need a “quarterback” to coordinate their<br />

care, particularly in chronic disease prevention and<br />

management. Chronic diseases account for 70% of<br />

all deaths in the United States and the care costs for<br />

people with chronic diseases account for more than 75%<br />

of the nation’s $2 trillion medical care costs, according to<br />

the Center for Disease Control (CDC).<br />

The American College of Physicians warned in 2006 that primary<br />

care was on the verge of collapse and more recently reported on<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 61


how little has been done<br />

about it. “The United<br />

States has yet to<br />

implement <strong>com</strong>prehensive<br />

strategies to<br />

recognize, support<br />

and enhance primary<br />

care to the degree necessary<br />

to reverse a worsening<br />

primary care shortage,”<br />

states the ACP in a recent white paper:<br />

How Is a Shortage of Primary Care Physicians<br />

Affecting the Quality and Cost of<br />

Medical Care?<br />

Today, physicians represent about a<br />

60/40 split between specialists and primary<br />

care doctors, an imbalance brought<br />

about by higher pay incentives to enter<br />

specialties. Specialists earn about twice<br />

the pay of general practitioners according<br />

to the Bureau of Labor<br />

Statistics (BLS.gov). Heavy<br />

medical school debt causes<br />

a disproportionate number<br />

of M.D.s to pursue<br />

specialties.<br />

Why should hospitals<br />

or medical facility administrators<br />

care about this? After<br />

all, they aren’t in the business<br />

of providing primary care. Yet,<br />

the burden of the uninsured, <strong>com</strong>bined<br />

with America’s primary care crisis has<br />

transplanted primary care to tertiary<br />

care facilities. As the ACP white paper<br />

documents, patients living in areas with<br />

primary care shortages are at higher risk<br />

for preventable hospitalizations.<br />

Meanwhile, we can’t lose sight of<br />

shortages in medical specialties.<br />

“Physician shortages extend far<br />

beyond primary care and have already<br />

been reported in 19 specialties as varied<br />

as emergency care, general surgery<br />

and child and adolescent psychiatry,”<br />

J. James Rohack, M.D., President, American<br />

Medical Association, indicates in a<br />

recent letter to the Dallas Morning News.<br />

Dr. Rohack re<strong>com</strong>mends increased funding<br />

for the National Health Service Corps<br />

to address the primary care problem. He<br />

also wants to lift the cap on governmentfunded<br />

medical residency slots. “We<br />

must seize this opportunity for <strong>com</strong>prehensive<br />

health reform to ensure there<br />

are enough physicians to care for all of<br />

America’s patients,” he notes.<br />

62<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Great Jobs Outlook<br />

The primary care crisis is the elephant<br />

in the room when discussing health care<br />

staffing. However, other clinical and<br />

technical professionals are also vital<br />

to operational success at hospitals and<br />

other facilities.<br />

According to the recent report by<br />

the president’s Council of Economic<br />

Advisors, the long-term trend shows<br />

increasing prospects in the health care<br />

field, including the occupations of<br />

medical records and health information<br />

technicians, registered nurses, clinical<br />

laboratory technicians and physical<br />

therapists. The subsectors of nursing<br />

homes, physician offices and hospitals<br />

should also continue to grow. Home<br />

health care, outpatient care and medical<br />

and diagnostic laboratories are<br />

some of the subsectors expected<br />

to add the most jobs. (See<br />

DM9635.)<br />

The health care field<br />

is a great place to be employed.<br />

Education and<br />

health services, taken together<br />

in government data,<br />

is an industry supersector<br />

projected to grow 18.8% by<br />

2016, and add more jobs, nearly 5.5<br />

million, than any other industry supersector.<br />

More than three out of every ten<br />

new jobs created in the U.S. economy<br />

will be in either the health care and social<br />

assistance, or public and private<br />

educational services sectors.<br />

Health care and social assistance—<br />

including public and private hospitals,<br />

nursing and residential care facilities,<br />

and individual and family services—<br />

will grow by 25.4% and add 4 million<br />

new jobs, according to the Department<br />

of Labor’s Tomorrow’s<br />

Jobs report. Employment<br />

growth will be driven by<br />

increasing demand for<br />

health care because of<br />

an aging population and<br />

longer life expectancies.<br />

Nursing Shortage<br />

Eases, Temporarily<br />

Nursing remains at the center of health<br />

care provision in many settings and the<br />

shortage persists. While the economic<br />

downturn has motivated many retired<br />

nurses to return to the field, as reported<br />

in Health Affairs in June, the problem<br />

is not over. In 2007 and 2008<br />

the ranks of America’s nurses<br />

grew by about a quarter million.<br />

That’s a relief, but this<br />

injection of talent won’t be<br />

enough to address a longterm<br />

nursing deficit that<br />

will be caused by retiring<br />

baby boomers, according to<br />

the study’s authors.<br />

While the seminal BLS data was<br />

<strong>com</strong>piled before the recent recession, it<br />

reflects the intractability of the nursing<br />

shortage well into the future. We will<br />

need 587,000 more nurses by 2016, a<br />

23.5% increase in a decade. That is not<br />

counting those positions that need replacing<br />

due to retirement. So while the recent<br />

swelling of the nursing ranks from a poor<br />

economy has slowed the demand a bit,<br />

overall, the nursing crisis continues not<br />

only because the professionals are aging,<br />

but because the patient base is also aging<br />

and will demand more care.<br />

The American Association of Colleges<br />

of Nursing has neatly summarized<br />

the ongoing trouble that is the cause<br />

and effect of the nursing shortage. For<br />

instance, insufficient staffing makes<br />

the job more stressful for nurses in the<br />

workplace and drives many out of the<br />

profession. The AACN also documents<br />

that a high nurse turnover and vacancy<br />

rates are affecting access and quality of<br />

health care for patients. Nursing school<br />

enrollment is not growing fast enough<br />

to meet the demand for RNs and lack of<br />

faculty is part of the vicious cycle.<br />

On a positive note for nurses and<br />

other practitioners, the federal economic<br />

stimulus package earmarks<br />

$200 million to support<br />

training programs for<br />

health care professionals,<br />

including $80.2 million<br />

for scholarships and<br />

loans; $39 million will be<br />

earmarked for nurses and<br />

nurse faculty, and $47.6 for<br />

primary care, among many other<br />

endowments. Also, the American<br />

Nurses Association is re-launching its<br />

Nurses Career Center, now a part of the<br />

National Healthcare Career Network<br />

www.dotmed.<strong>com</strong>


(NHCN), a health care association job<br />

board network. (See DM 9873.)<br />

Biomedical Engineering<br />

Moving In-House<br />

The U.S. Department of Labor’s Bureau<br />

of Labor Statistics projects a 21%<br />

increase in biomedical engineer employment<br />

through 2016, which is much<br />

faster than average growth <strong>com</strong>pared to<br />

other occupations. More anecdotally,<br />

<strong>DOTmed</strong>’s <strong>com</strong>munity of biomedical<br />

service and support <strong>com</strong>panies<br />

reports an overall trend<br />

toward bringing medical<br />

equipment service in<br />

house at U.S. hospitals.<br />

“There is no question<br />

that hospital systems are<br />

taking on more accountability<br />

for managing equipment<br />

and resources,” said<br />

Rob Piconi, President and Chief<br />

Executive Officer, ReMedpar. “The<br />

pendulum is swinging toward an inhouse<br />

trend. People are saying we can<br />

do equipment maintenance and repair<br />

more cheaply by bringing this in-house<br />

and getting off some of the expensive<br />

service agreements.”<br />

The trend suggests that biomedical<br />

engineers will be highly sought by hospitals<br />

in the near future. Apart from reducing<br />

costs, another objective for in-sourcing<br />

is to improve repair service response.<br />

Conversely, challenges to in-sourcing<br />

include technical staff and education,<br />

managing and monitoring equipment<br />

performance, and finding parts.<br />

“As administrators look to effect<br />

these strategies toward moving service<br />

in-house, they have to be cognizant of<br />

the skill-base within the hospital to do<br />

maintenance service agreements on machines,<br />

which requires ongoing capabilities<br />

training,” Piconi said.<br />

According to the Department of<br />

Labor, as biomedical engineering grows<br />

as a field, the education requirements<br />

are also increasing. Because of the intensifying<br />

interest in this field, the number<br />

of degrees granted in biomedical<br />

engineering has increased greatly. Biomedical<br />

engineers, particularly those<br />

with only a bachelor’s degree, may face<br />

<strong>com</strong>petition for their jobs. Unlike many<br />

other engineering specialties, a gradu-<br />

ate degree is re<strong>com</strong>mended, or required,<br />

for many entry-level jobs in this field,<br />

according to the Occupational Outlook<br />

Handbook.<br />

Interestingly, the states with the<br />

highest concentration of biomedical engineers<br />

are California, Massachusetts,<br />

Minnesota, Maryland and Utah.<br />

Help Wanted: Technologists,<br />

Technicians and<br />

Therapists<br />

A heartbeat away from the essential<br />

care of clinicians is<br />

the contribution of medical<br />

technologists, technicians<br />

and therapists. Specialists<br />

in a number of job categories<br />

are experiencing<br />

increased demand for their<br />

services (see chart).<br />

As a snapshot of the demand/supply<br />

balance, it’s helpful to<br />

look at results from a 2009 survey of<br />

U.S. radiology facilities. Results from<br />

a Nationwide Survey of Radiation<br />

Therapy Facility Managers and Directors<br />

conducted by the American Society<br />

of Radiologic Technologists show that<br />

respondents estimate 7.6% of all FTEs<br />

(full-time equivalent positions) budgeted<br />

for radiation therapists are currently<br />

vacant and recruiting, 8.2% of<br />

dosimetrist positions, 12.1% of medical<br />

physicist positions, 9.2% of radiation<br />

oncologist positions, 7.1% of nursing<br />

positions, 6.1% of ancillary staff positions,<br />

as well as 10.2% of administrative<br />

staff. Note that only 18% of respondents<br />

indicated they have experienced consequences<br />

of a workforce shortage at their<br />

facility. However, an overall greater difficulty<br />

was reported in recruiting radiation<br />

therapists since last year.<br />

In addition to techs, medical assistants’<br />

ranks will grow. For instance,<br />

the broad category of medical assistants<br />

(35.4% job growth) was the fastestgrowing<br />

occupation in <strong>DOTmed</strong>’s BLS<br />

data dip of selected jobs. Other future<br />

needs will be great for physical therapist<br />

assistants (32.4%) and physician<br />

assistants (27%).<br />

In another trend, as the needs of researchers<br />

and patients increase, additional<br />

professional certifications are being<br />

created helping variety of health occupations<br />

to grow. For example, a <strong>com</strong>prehensive<br />

education and training program<br />

has been introduced by RadMD, LLC<br />

for professionals in medical imaging for<br />

pharmaceutical, medical device and biotech<br />

clinical trials (DM 9868).<br />

For ongoing coverage of trends and<br />

opportunities in the health professions,<br />

visit www.dotmed.<strong>com</strong>/careers.<br />

• Online: dotmed.<strong>com</strong>/dm10017<br />

Selected Health Occupations Percent Change in Total<br />

Employment 2006-2016<br />

Medical assistants 35.4<br />

Physical therapist assistants 32.4<br />

Physical therapists 27.1<br />

Physician assistants 27.0<br />

Cardiovascular technologists and technicians 25.5<br />

Occupational therapist assistants 25.4<br />

Radiation therapists 24.8<br />

Surgical technologists 24.5<br />

Registered nurses 23.5<br />

Occupational therapists 23.1<br />

Respiratory therapists 22.6<br />

Medical equipment repairers 21.7<br />

Biomedical engineers 21.1<br />

Emergency medical technicians and paramedics 19.2<br />

Diagnostic medical sonographers 19.1<br />

Medical records and health information technicians 17.8<br />

Medical and clinical laboratory technicians 15.0<br />

Nuclear medicine technologists 14.8<br />

Source: Bureau of Labor Statistics<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 63


DEGREES OF<br />

fREEdOM:<br />

Redefining<br />

the Field of<br />

PROSThETICS<br />

By Joan Trombetti<br />

64<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Modern technology has greatly<br />

advanced the manufacturing<br />

and usefulness of prosthetics.<br />

Researchers and inventors<br />

are designing prosthetics that<br />

closely mimic natural joints and<br />

limbs. Even though there have<br />

been substantial strides made in<br />

the field, the improvements are<br />

still significant year after year.<br />

With prosthetics more lifelike than ever, individuals fitted for them<br />

are more willing to accept them; because what can be done with a prosthetic<br />

arm, leg, knee, hip, finger or eye could never be done before.<br />

What makes this possible is the research and inventions from great<br />

minds working independently or for research institutions, hospitals,<br />

<strong>com</strong>panies and government agencies with the main purpose of creating<br />

prosthetic applications for virtually every part of the human body.<br />

Over the past five to ten years, by far the greatest advancement in<br />

the field of prosthetics has been the use of microprocessor technology<br />

to operate the major joints of the prosthesis (knees, hands and elbows).<br />

These days, it is not un<strong>com</strong>mon for a prosthetic <strong>com</strong>ponent to require<br />

a laptop <strong>com</strong>puter for programming the device to the wearer’s needs.<br />

Nor is it un<strong>com</strong>mon for a user to have to plug-in their prosthesis at<br />

night so that an internal battery can charge while they sleep.<br />

“Microprocessor technology provides a more sophisticated means<br />

of prosthetics operation and allows wearers to achieve better function,<br />

mobility and confidence,” says Mark Maguire, CPO Clinical Director,<br />

Advanced Prosthetics Center, LLC, Omaha, NE.<br />

www.dotmed.<strong>com</strong>


Maguire says that the terms “bionics” or<br />

“robotics”, have not been widely accepted<br />

within the prosthetic industry, instead, “we typically<br />

use the term microprocessor technology”.<br />

This terminology indicates that the prosthesis<br />

has a <strong>com</strong>puter processor on board, similar to<br />

a personal <strong>com</strong>puter, that reads inputs from<br />

sensors and then calculates adjustments to the<br />

prosthesis to ac<strong>com</strong>modate the wearer’s activities.<br />

The Advanced Prosthetics Center has a<br />

unique business model in which the <strong>com</strong>pany<br />

utilizes the latest in both prosthetic technology<br />

and fitting techniques and places a strong<br />

emphasis on specialized physical therapy. “We<br />

have learned that it is more difficult for a patient<br />

to benefit from advanced technology until<br />

they receive physical therapy from a gait and<br />

mobility specialist,” says Maguire.<br />

Ohio Willow Wood Fusion Foot<br />

Advanced Prosthetics recently integrated the<br />

Ohio Willow Wood OMEGA Tracer CAD-<br />

CAM system. The system features a one-of-akind<br />

“Alpha Design Liner” program. The new<br />

imaging system is more accurate than traditional<br />

plaster impression techniques and simplifies<br />

the initial process of prosthetic fabrication. It<br />

allows the <strong>com</strong>pany to capture a digital image<br />

of the limb, and manipulate the model as a 3-D<br />

image on a <strong>com</strong>puter screen.<br />

Most prosthetic feet are designed to provide<br />

specific characteristics, like vertical shock<br />

or inversion and eversion, but few prosthetic<br />

feet actually provide several characteristics in<br />

one package. Ohio Willow Wood has broken the<br />

mold with the development of their Fusion Foot,<br />

a prosthetic foot which provides a spectrum of<br />

key traits for maximum user <strong>com</strong>fort and performance.<br />

The Fusion Foot’s design allows the<br />

carbon fiber shank, heel and foot plate to work<br />

together through each step rather than independently,<br />

as is the case with traditional designs.<br />

Bob Arbogast, Ohio Willow Wood’s, president<br />

says, “Our thrust of new product development<br />

is to create products that improve the<br />

Fusion Foot by<br />

Ohio Willow Wood<br />

functionality and quality of life for amputees.<br />

Our research and development team studied the<br />

top-selling prosthetic feet to identify the core<br />

characteristics clinicians and amputees want<br />

in a prosthetic foot. Our team then designed<br />

a foot that delivers several of those core characteristics<br />

such as inversion/eversion, smooth<br />

heel-to-toe transition, and vertical shock absorption,<br />

rather than only one or two.”<br />

“While there are many other feet available<br />

on the market that provide multi-axial articulation<br />

and shock absorption, some are bulky,<br />

heavy and expensive,” said Jim Colvin, Ohio<br />

Willow Wood’s director of engineering. “It was<br />

our goal to develop a prosthetic foot that featured<br />

multi-axial articulation and shock absorption<br />

in a lightweight, <strong>com</strong>pact, customizable<br />

and affordable design. Clinical and laboratory<br />

results have shown that we were able to achieve<br />

this goal with our unique carbon <strong>com</strong>posite<br />

and bumper design. Key elements of the patent<br />

pending design are the toe and heel bumper assemblies,<br />

which suspend the carbon <strong>com</strong>posite<br />

foot shank above the foot plate, allowing for<br />

controlled articulation and shock absorption of<br />

the foot shank and a very natural gait.”<br />

X-System – Finger Device<br />

The X-System is a series of stainless steel<br />

<strong>com</strong>ponents that can be assembled into several<br />

hundred configurations of artificial hands.<br />

“When I first started this project, I developed<br />

a single finger device, which I called the<br />

X-Finger,” said Daniel Dean Didrick, Inventor<br />

and Designer, Didrick Medical Inc., Naples,<br />

FL. Each X-Finger is <strong>com</strong>prised of several<br />

<strong>com</strong>ponents that are fastened together. Each<br />

<strong>com</strong>ponent is attached to its corresponding<br />

<strong>com</strong>ponents, creating a reciprocally and transversely<br />

interconnected configuration of parts<br />

when <strong>com</strong>plete. This crisscross pattern of parts<br />

resembles Xs repeating; thereby, receiving the<br />

name X-Finger.<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 65


Didrick then went on to develop a<br />

series of <strong>com</strong>ponents that can be assembled<br />

to stabilize from one to ten fingers<br />

depending on the user’s needs.<br />

Whether someone is missing one<br />

finger or all ten fingers, an assembly can<br />

be created to ac<strong>com</strong>modate their needs.<br />

“What makes the configurations of parts<br />

unique is that when applied, the user is<br />

able to control the movement of each<br />

replaced finger by simply moving their<br />

remnant finger,” said Didrick. “If an entire<br />

finger is missing, an opposing finger<br />

is able to control the device’s movement.<br />

If all of the fingers are missing the<br />

replaced digits can be connected to the<br />

palm. In these cases the movement of<br />

the palm in relation to the wrist controls<br />

66<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Microprocessor Knee & key fob used to<br />

adjust prosthesis to an activity specific<br />

setting. (Image courtesy of Advanced<br />

Prosthetics Center, LLC)<br />

the flexion and extension movements of<br />

each replaced finger.”<br />

Because there are no expensive<br />

electronics, the devices can be produced<br />

in mass quantity at a low cost. This<br />

will allow individuals from any economic<br />

background to benefit from the<br />

advancement. “Many of us have seen<br />

robot-like fingers moving on prosthetic<br />

hands. However, these devices were<br />

only available when someone had lost<br />

their entire hand,” said Didrick. There<br />

are many robotic prosthetic hands and<br />

arms available, but finger amputees had<br />

no functional prosthetic options available<br />

to them. When someone lost one<br />

through ten fingers, the only prosthetic<br />

option was to wear a silicone, non-bend-<br />

ing glove that resembles the appearance<br />

of the prior hand. These gloves or finger<br />

covers do not restore function, but<br />

rather mask the condition from others.<br />

While masking the condition may be a<br />

benefit offering an aesthetic gain, the X-<br />

System offers what the prosthetic industry<br />

terms active-function.<br />

Didrick Medical Inc. was contracted<br />

by the United States Department of<br />

Defense to develop the X-Thumb to<br />

<strong>com</strong>plement the <strong>com</strong>pany’s other devices.<br />

Today, every major insurance carrier<br />

in the U.S. has approved Didrick’s devices<br />

for their patients. For the past several<br />

years, he has been developing this<br />

technology to help a variety of patients.<br />

Now, the <strong>com</strong>pany is shifting gears and<br />

moving into mass-production enabling<br />

a larger patient body to use them. The<br />

X-Finger has been showcased in numerous<br />

museums including the United<br />

States Patent and Trademark Museum.<br />

SynTouch Technology<br />

Gerald E. Loeb, M.D., Professor of<br />

Biomedical Engineering, University of<br />

Southern California and Chief Executive<br />

Officer, SynTouch, LCC, is head of<br />

a research team at USC that has developed<br />

a mechatronic fingertip that provides<br />

a sense of touch similar to that of a<br />

human fingertip. It employs novel “biomimetic”<br />

design principles to achieve<br />

robustness, as well as high-sensitivity<br />

and dynamic range. The technology is<br />

being developed by a spin-off <strong>com</strong>pany,<br />

SynTouch LCC, for a wide range of<br />

applications, including, in addition to<br />

prosthetic hands, industrial robots and<br />

fruit-harvesting machines.<br />

Syntouch recently received Small<br />

Business Innovative Research (SBIR)<br />

grants from the United States National Institutes<br />

of Health, National Science Foundation<br />

and Department of Agriculture.<br />

Dr. Loeb noted that Syntouch is<br />

working only on the sensors themselves<br />

and their integration into the control of<br />

prosthetic and robotic hands. “We are<br />

working with various industrial partners<br />

who build the mechatronic hands<br />

and arms.”<br />

The DigiTAC fingertip has a rigid<br />

core, elastic skin and even a fingernail,<br />

similar to a human finger. The skin is<br />

inflated with a small amount of conduc-<br />

www.dotmed.<strong>com</strong>


tive fluid. Electrodes distributed over<br />

the surface of the core detect changes<br />

in electrical resistance resulting from<br />

distortions of the skin upon contact with<br />

objects and surfaces. A pressure sensor<br />

inside the core detects micro vibrations<br />

in the skin and fluid associated with slip<br />

over surfaces. A thermistor detects the<br />

temperature and heat flows associated<br />

with contacting objects made of various<br />

materials. All signal processing is<br />

done by electronic circuitry molded into<br />

the rigid core, where it is protected from<br />

the hostile environments in which hands<br />

are often used. The skin is molded from<br />

silicone rubber and is easily replaced<br />

when worn or damaged.<br />

Dr. Loeb explained, “The next<br />

challenge is to integrate this sensory<br />

information with the <strong>com</strong>mands from<br />

the operator. In some cases, this will<br />

require “haptic displays” that recreate<br />

the sensations of touch as now<br />

employed in advanced virtual reality<br />

systems. In other situations, the tactile<br />

information will be used automatically<br />

to adjust the grip, similar to the reflexes<br />

upon which humans rely to prevent<br />

slip.” Eventually, it should be possible<br />

for autonomous robots to identify and<br />

handle <strong>com</strong>mon tools and objects. At<br />

present, robots can handle objects only<br />

if they are well known and marked with<br />

visual identifiers of highly engineered<br />

attachment points.<br />

DARPA<br />

Defense Advanced Research Projects<br />

Agency (DARPA) is part of the Federal<br />

Government that falls under the Department<br />

of Defense. The DARPA prosthetics<br />

program is an ambitious effort to provide<br />

the most advanced medical and rehabilitative<br />

technologies for military personnel<br />

injured in the line of duty. DARPA<br />

is currently working on two different upper<br />

extremity prosethetic devices. Their<br />

research team has recently developed a<br />

prosthetic arm that is undergoing trials<br />

with the Department of Veterans Affairs.<br />

The Johns Hopkins University<br />

Applied Physics Laboratory is work-<br />

ing with DARPA, developing a different<br />

arm, which will be the first fully<br />

integrated prosthetic arm that can be<br />

controlled naturally, provide sensory<br />

feedback and allow for eight degrees of<br />

freedom – a level of control far beyond<br />

the current state of the art for prosthetic.<br />

(Each degree of freedom represents an<br />

independent field of motion such as up/<br />

down, left/right, forward/back, etc.)<br />

A spokesman for DARPA indicated<br />

that while there are many details left to<br />

coordinate, “participants in the Revolutionizing<br />

Prosthetics program along<br />

with several others throughout the prosthetics<br />

<strong>com</strong>munity appear to be working<br />

toward a major event early next year to<br />

detail successes in prosthetics across the<br />

board, as well major advancements in<br />

prosthetic arms resulting from clinical<br />

and home trials from a DARPA/Veterans<br />

Affairs collaborative effort.”<br />

This is certainly a situation where<br />

the lines blur between science and medicine<br />

to the advantage of everyone.<br />

• Online: dotmed.<strong>com</strong>/dm10019<br />

Britain's Prince Harry is greeted by Gulf War Veteran and Department<br />

of Veterans Affairs Intern Paul Yarbrough at the Department<br />

of Veterans Affairs New York Harbor Healthcare System Manhattan<br />

campus. Yarbrough is participating in tests of the DEKA Arm,<br />

an advanced artificial limb developed with DARPA funding.<br />

(Dept of Veterans Affairs Photo by Lamel Hinton)<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 67


The great inventor Thomas<br />

Edison was famously<br />

quoted as saying, “Genius<br />

is 1% inspiration and<br />

99% perspiration.” As<br />

was typically the case, he was probably<br />

onto something, but he forgot<br />

one part of that equation. It’s apparent<br />

if you are a regular reader of “Health<br />

Care Chronicles,” whether it’s the<br />

discovery of X-rays, anesthesia, or in<br />

this case, a drug that has saved thousands<br />

of lives, genius is a mix of inspiration,<br />

perspiration and having the<br />

good fortune to be in the right place at<br />

the right time.<br />

Based on biographical information,<br />

there’s no doubt Alexander Fleming<br />

definitely had genius. Fleming was<br />

skilled in most things he focused his attention<br />

on. As a young man, he excelled<br />

in academics as well as sports, being a<br />

respected marksman, water polo player<br />

and golfer. Perhaps the only things he<br />

didn’t excel at were being very free and<br />

open with acquaintances – even close<br />

friends never felt they truly knew him<br />

- and keeping a tidy lab. Still, this may<br />

have served to the benefit of mankind as<br />

it meant Fleming focused on his scientific<br />

work and that work in turn, led to<br />

one of the most important drug discoveries<br />

ever.<br />

In September of 1928, in Fleming’s<br />

untidy lab, a petri dish containing staphylococcus<br />

bacteria also became host to<br />

some opportunistic mold. Fleming noticed<br />

the staph colonies which had been<br />

nearest the growing mold were no longer<br />

there. Acting quickly, he cultivated<br />

the mold and introduced it into a new<br />

petri dish with fresh bacteria. Within<br />

68<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

This Month<br />

in Medical History<br />

For Penicillin, Persistence Pays<br />

days, he could see the mold was killing<br />

different varieties of bacteria within the<br />

dish. Taking his studies further, he used<br />

a sterile solution to dilute the mold six<br />

hundred times and tested the solution.<br />

To his surprise, the liquid still worked<br />

to kill bacteria.<br />

Fleming brought his findings to the<br />

Medical Research Club where they were<br />

ignored by his colleagues. Some may<br />

have been jealous that Fleming managed<br />

to act on an opportunity that they<br />

too had – but they hadn’t recognized it<br />

and had simply thrown-out petri dishes<br />

when they were infiltrated by mold.<br />

Still, Fleming realized his findings<br />

could serve as a great boon to the world,<br />

so he persisted and went on to publish a<br />

paper in the British Journal of Experimental<br />

Pathology where he wrote about<br />

the Penicillium mold.<br />

Again, his work was ignored, but<br />

Fleming pressed on. He presented more<br />

findings in 1936 at the Second International<br />

Congress of Microbiology. However,<br />

by this time, sulfa drugs were in<br />

fashion and again, little attention was<br />

paid to Fleming’s incredible discovery.<br />

In 1939, at the Third International Congress<br />

of Microbiology, Fleming learned<br />

of some American researchers attempting<br />

to further his work with penicillin.<br />

But, war was soon to breakout between<br />

Germany and England and Fleming cut<br />

his trip to the States short and headed<br />

back to England with his wife.<br />

Fleming wasn’t the only one travelling<br />

due to the war – Ernst Chain<br />

was a young Chemist who had fled<br />

Germany just after the Nazis took control.<br />

He settled at Oxford, and with the<br />

help of Australian pathologist Howard<br />

Florey, succeeded in creating a highly<br />

concentrated and pure form of penicillin.<br />

On May 25, 1940, the two injected<br />

the solution into four mice which had<br />

been infected with streptococci, leaving<br />

four others without treatment. The<br />

following morning, the injected mice<br />

were fine, while the untreated mice<br />

were dead. They went on to test their<br />

solution on humans who were dying of<br />

infection and received further promising<br />

results.<br />

A paper was published by the duo<br />

entitled, “Further Observations on<br />

Penicillin.” Through this paper, Fleming<br />

learned of the research, and realizing<br />

his work had finally been redeemed<br />

said, “You have made something of my<br />

substance.”<br />

In truth, his statement could hold<br />

multiple meanings.<br />

• Online: dotmed.<strong>com</strong>/dm10020<br />

www.dotmed.<strong>com</strong>


Law<br />

& Order<br />

By Astrid Fiano, Esq.<br />

Federal: FTC Challenges Acquisitions by<br />

Carilion, Thoratec<br />

The Federal Trade Commission (FTC) has authorized a lawsuit<br />

to block Thoratec Corporation’s proposed $282 million<br />

acquisition of medical device maker HeartWare International,<br />

Inc. They also issued an administrative <strong>com</strong>plaint challenging<br />

Carilion Clinic’s 2008 acquisition of two outpatient clinics in<br />

the Roanoke, VA, area, according to FTC press releases.<br />

In the Throatec case, the FTC says the acquisition transaction<br />

would “substantially reduce” <strong>com</strong>petition in the U.S.<br />

market for left ventricular devices (LVADs). The FTC’s administrative<br />

<strong>com</strong>plaint alleges that Thoratec seeks to maintain<br />

its current monopoly by acquiring HeartWare, the only significant<br />

rival to Thoratec’s LVAD market dominance. The FTC<br />

plans to seek a preliminary injunction in federal court to stop<br />

the transaction and limit harm to <strong>com</strong>petition. The FTC says<br />

HeartWare’s device, the HVAD, is currently in clinical trials<br />

and is positioned to be the next FDA-approved LVAD.<br />

In the Carilion matter, the FTC notes that prior to acquisition<br />

the clinics in question—Center for Advanced Imaging<br />

(CAI) and the Center for Surgical Excellence (CSE)—“had<br />

strong reputations for offering high-quality care and convenient<br />

services at prices much lower than Carilion’s.” The<br />

FTC alleges Carilion’s acquisition of these outpatient centers<br />

eliminated vital <strong>com</strong>petition and will lead to higher health care<br />

costs. The <strong>com</strong>plaint seeks divestiture of the centers and related<br />

assets necessary in order to restore the <strong>com</strong>petition eliminated<br />

by the acquisition. A <strong>com</strong>plaint is not a finding or ruling<br />

that the defendants have actually violated the law.<br />

State: New North Carolina Law on Mental<br />

Health Facility Transparency<br />

North Carolina Governor Bev Perdue has signed legislation<br />

increasing the transparency of state mental health, developmental<br />

disability and substance abuse facilities, and making<br />

more information in death records public. According to the<br />

Governor’s press release, she had proposed the legislation in<br />

March with North Carolina Attorney General Roy Cooper.<br />

“This legislation puts the safety of our patients first by ensuring<br />

that important information in death records is available to<br />

the public,” Governor Perdue said on her web site. “By increasing<br />

transparency, we will make state facilities more accountable<br />

to the people in their care, restore public confidence and rebuild<br />

public trust.” AG Cooper stated, “More disclosure can shine a<br />

light on problems and help ensure patients’ safety.”<br />

The legislation will require information regarding deaths<br />

in state facilities, such as the circumstances and manner of<br />

death, if known, to be public information. In addition, the records<br />

of criminal investigations conducted by any law enforcement<br />

unit of a State facility will be public record. The Secretary<br />

of the Department of Health and Human Services may<br />

also inform any person of any incident involving the welfare<br />

of a client, or former client, when the Secretary determines<br />

that the release of the information is essential to maintaining<br />

the integrity of the Department, unless disclosure is prohibited<br />

by State or federal law.<br />

National: Amendment Will Allow Study<br />

of Antidepressant Use and Suicide Rate<br />

Among Combat Troops<br />

U.S. Senator Benjamin L. Cardin (D-MD) has announced that<br />

the Senate has adopted his amendment 1475 to the National<br />

Defense Authorization Act. This amendment mandates a study<br />

of the increased use of antidepressants among <strong>com</strong>bat troops<br />

and the effect of these drugs on mental health. In a press release,<br />

Senator Cardin said his introduction of the Amendment<br />

is based upon the disturbing increase of suicides and attempted<br />

suicides in the active military.<br />

The senator stated: “It is imperative that we determine if<br />

the Department of Defense (DoD) is prescribing antidepressants<br />

to its service members appropriately, including the necessary<br />

observation by a highly trained mental health provider.<br />

My concern is not the long-term efficacy of these drugs, but<br />

the sheer volume and manner in which these drugs are being<br />

administered to our service men and women overseas.” The<br />

release says the Army’s Fifth Mental Health Advisory Team<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 69


2007 report indicated 12% of <strong>com</strong>bat troops in Iraq and 17%<br />

of troops in Afghanistan are taking prescription antidepressants<br />

or sleeping pills to cope with stress. The senator added<br />

nearly 40% of Army suicide victims in 2006 and 2007 might<br />

have taken some type of antidepressant drugs.<br />

Senator Cardin’s amendment has directives for the DoD to<br />

record the volume and types of antidepressants, psychotropics<br />

or anti-anxiety drugs being prescribed to the men and women<br />

serving in Iraq and Afghanistan. The amendment will also<br />

require the DoD, starting in June of 2010 and then annually<br />

through 2015, to report to Congress an accurate percentage of<br />

those troops that have been prescribed such drugs.<br />

State: New York AG Announces Arrests in<br />

Medicaid Fraud<br />

New York State Attorney General Andrew M. Cuomo has announced<br />

the indictment of six individuals and seven corporations<br />

charged in a Medicaid fraud scheme totaling $47,000,000.<br />

The AG’s press release says in the past ten years, Alexander<br />

Levy, assisted by several cohorts, allegedly secretly controlled<br />

a string of health care entities to both illegally obtain payment<br />

for Medicaid recipients’ treatment and also to launder the profits<br />

from the scheme. According to the press release, Levy had<br />

already been excluded from participation in Medicaid in 1997<br />

for submitting false claims.<br />

Levy had set up a series of corporations designed to conceal<br />

his control and ownership interest of various <strong>com</strong>panies<br />

and medical clinics, the AG’s release stated, and did not put<br />

his name on any documents filed with the New York State Department<br />

of Health. These <strong>com</strong>panies billed Medicaid for millions<br />

of dollars of services. The Medicaid money was directed<br />

to the Levy-controlled health care entities through a series of<br />

bank accounts and transfers, and funneled to shell <strong>com</strong>panies<br />

that he created and owned. Attorney General Cuomo has filed<br />

a civil forfeiture <strong>com</strong>plaint against Levy, his cohorts, and a<br />

total of 16 corporations.<br />

“This individual is accused of cheating New York taxpayers<br />

out of tens of millions of dollars through an elaborate money<br />

laundering scheme,” Attorney General Cuomo said. “But<br />

70<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

as we have done before, we ‘followed the money,’ which led<br />

us to today’s serious charges. Ensuring that Medicaid payouts<br />

are made only to those who rightfully deserve them has been<br />

a top priority of my administration.” The charges against the<br />

defendants are accusations, and the defendants are presumed<br />

innocent until, and unless, proven guilty.<br />

Federal: Nursing Home Executive Agrees<br />

to Permanent Exclusion<br />

The Office of Inspector General (OIG) for the Department<br />

of Health and Human Services (HHS) has announced in a<br />

press release that the president and chairman of the board of<br />

Pleasant Care Corporation, Emmanuel Bernabe, has agreed to<br />

permanent exclusion from Federal health care programs. The<br />

exclusion follows an OIG investigation of Pleasant Care, concerning<br />

allegations of substandard care in Pleasant Care nursing<br />

facilities between 2003 and 2007.<br />

Pleasant Care once was the second largest nursing home<br />

chain in the State of California, with more than 29 different facilities<br />

in 14 counties. Currently, Pleasant Care does not manage any<br />

nursing facilities or provide patient services. Bernabe had contested<br />

OIG’s allegations and denied any liability. No judgment<br />

or finding of liability has been made against Bernabe. The OIG<br />

alleges in the press release that under Bernabe’s management,<br />

Pleasant Care placed nursing home residents at risk through the<br />

level of care failing to meet professionally recognized standards.<br />

This included inadequate hydration and nutrition, failing to administer<br />

appropriate wound care and inadequate staffing levels.<br />

“This settlement reflects our <strong>com</strong>mitment to ensuring that<br />

executives who are ultimately responsible for care furnished<br />

in nursing homes are held accountable when those homes<br />

fail to provide quality care,” said Inspector General Daniel R.<br />

Levinson, in the press release. “It is critical that boards and<br />

management make <strong>com</strong>pliance with professionally recognized<br />

standards of care a priority at all levels of their organizations.”<br />

State: Maine Enacts New Laws to Improve<br />

Health Care<br />

The state of Maine has recently enacted new laws to improve<br />

its state of medical care. In June, a law was enacted to increase<br />

transparency in the health insurance marketplace. Also, under<br />

a new law, Maine hospitals will perform targeted surveillance<br />

for methicillin-resistant Staphylococcus aureus in high-risk<br />

populations consistent with the federal Centers for Disease<br />

Control and Prevention guidelines.<br />

In July, Governor John Baldacci signed legislation creating<br />

the Doctors for Maine’s Future Scholarship Program. This law<br />

provides a tuition subsidy for Maine residents to support their<br />

medical education at various state medical school programs.<br />

“We have a need for more primary care physicians and those<br />

who serve in rural areas of the State,” Baldacci said in a press<br />

release. “Research shows that doctors tend to settle near the hospitals<br />

where they <strong>com</strong>plete their training. I know that given the<br />

chance, young doctors will stay in Maine.” The tuition subsidy<br />

will cover half the cost of attendance annually up to $25,000 for<br />

eligible students in the medical school programs.<br />

www.dotmed.<strong>com</strong>


Baldacci also signed a law allowing pharmacists who meet<br />

certain requirements to administer several different vaccines,<br />

including influenza vaccine, pneumococcal vaccine, tetanusdiphtheria-pertussis<br />

vaccine and others. “This bill expands access<br />

to important preventive health care services,” Governor<br />

Baldacci said in his press release. “In particular, I know the<br />

Maine Center for Disease Control supports the efforts to provide<br />

influenza vaccines to as many people as possible.”<br />

National: Senator Introduces Legislation to<br />

Ease Nationwide Nursing Shortage<br />

Assistant Senate Majority Leader Dick Durbin (D-IL) has<br />

introduced legislation to remedy the U.S.’s nursing shortage<br />

which, according to the senator’s press release, is expected to<br />

exceed one million by 2020. The Nurse Training and Retention<br />

Act builds on the current health care workforce through<br />

creation incentives for health care workers to be<strong>com</strong>e nurses<br />

and for current nurses to be<strong>com</strong>e nurse faculty.<br />

“Everyone depends on nurses for quality patient care, yet<br />

the health care system in America lacks an adequate supply of<br />

nurses and the problem is getting worse,” said Senator Durbin<br />

in the press release. “By 2020, the shortage in Illinois alone<br />

could exceed 21,000. Today’s legislation proposes a new, innovative<br />

program that builds on our existing health care workforce<br />

– an important, but currently untapped resource. The<br />

debate in Congress over health care reform must include solutions<br />

that address this growing problem.”<br />

The new legislation would build upon the current health<br />

care workforce through a new grant program at the Department<br />

of Labor. It would also provide education and training to incumbent<br />

health care workers to earn a nursing certificate or degree.<br />

It would also assist current nurses in obtaining specialty training<br />

or advanced degrees to serve as nurse faculty, which increases<br />

the capacity of nursing schools to train more nurses.<br />

State: New Jersey Makes Tenth Arrest in<br />

Phony Dentist Case<br />

New Jersey Attorney General Anne Milgrim reports that the<br />

Newark Police Department and investigators from the state Di-<br />

vision of Consumer Affairs’ Enforcement Bureau has arrested<br />

two men for unlicensed practice of dentistry, the ninth and tenth<br />

such arrests in New Jersey in the past year. A press release on the<br />

AG’s website says Carlos Bello and Aristoteles Berenzon were<br />

arrested and charged with unlicensed practice of dentistry.<br />

The AG’s web site says that such unlicensed “dentists”<br />

operate out of residences, basements and dental laboratories.<br />

They have performed dental procedures and also administered<br />

prescription medications by both injection and dispensing<br />

drugs. These treatments have led to injuries for patients, including<br />

broken teeth, infections and unconsciousness. The prior<br />

undercover investigations resulted in arrests for unlicensed<br />

practice of dentistry, possession of a prescription legend drug,<br />

obtaining prescription drugs without a prescription, possession<br />

of hypodermic syringes and possession of a Controlled<br />

Dangerous Substance.<br />

“Our Enforcement Bureau investigators are teaming up<br />

with local police departments to shut these so-called ‘dentists’<br />

down. The public’s health, safety and welfare is clearly being<br />

put at risk when unlicensed individuals attempt to practice<br />

dentistry,” Attorney General Anne Milgram said in the press<br />

release. “The licensing requirements established by the Board<br />

of Dentistry ensure that those treating patients have the education<br />

and skills to do so,” David Szuchman, Consumer Affairs<br />

Director, added.<br />

National: Congresswoman Introduces Community-Based<br />

Health Care Retraining Act<br />

Congresswoman Eddie Bernice Johnson (D-TX) introduced<br />

the Community-Based Health Care Retraining Act. The legislation<br />

would fund programs to retrain displaced workers<br />

for careers in health care jobs. The Act would also amend the<br />

Workforce Investment Act to provide $25 million in funding<br />

for qualifying <strong>com</strong>munity partnerships to either create retraining<br />

programs or expand those already in existence. The bill<br />

has been referred to the Committee on Education and Labor<br />

and to the Committee on Energy and Commerce.<br />

“Displaced workers in the manufacturing, construction<br />

and service sectors need jobs, particularly now, during the<br />

most severe economic downturn in decades,” Congresswoman<br />

Johnson said in a press release on her web site. “While some<br />

industries continue to contract, the health services sector remains<br />

robust. Funding programs that retrain workers for the<br />

health care professions is not only the right thing to do; it’s the<br />

smart thing to do.”<br />

The project would create grants to eligible entities in order<br />

to pay for the Federal share of the cost to enable the entities to<br />

carry out programs, in covered <strong>com</strong>munities, to train covered<br />

workers for employment as health care professionals. The grants<br />

would each be between $100,000 and $500,000 for a period of<br />

five years. Eligible entities would include local workforce investment<br />

boards serving the covered <strong>com</strong>munities and institutions<br />

of higher education in partnership with facilities including<br />

health clinics, hospitals and long-term care facilities.<br />

•<br />

Online: dotmed.<strong>com</strong>/dm10021<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 71


72<br />

old into gold<br />

<strong>DOTmed</strong> Premium Auction Success Stories<br />

Auction # 8834<br />

Mobile CT Scanner<br />

A veterinary clinic out of Virginia had<br />

a 1993 Picker 2000S CT in a 1991 GM<br />

Calumet RV that was previously used<br />

by a doctor who no longer worked at the<br />

facility. The equipment was no longer<br />

in use and had been sitting on their lot<br />

for eight months. The facility decided it<br />

was time to attempt to sell the unit with<br />

hopes of recouping a small amount for<br />

their troubles, somewhere in the range<br />

of $5,000 to $9,000.<br />

A <strong>DOTmed</strong>.<strong>com</strong> Auction Specialist,<br />

Colm Ford, spoke with the facility<br />

and explained the benefits of allowing<br />

<strong>DOTmed</strong> to manage the unit in an auction<br />

for them.<br />

After just the first Auction cycle,<br />

the Auction closed successfully for<br />

$17,000.<br />

The facility received more than<br />

double what they were initially hoping<br />

to receive for the equipment while a<br />

buyer got the equipment he was looking<br />

to purchase. In the end, two facilities<br />

were well-served. The first received ad-<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

ditional revenue and the second is now<br />

better-equipped to serve clients.<br />

Auction #8789<br />

2002 Siemens Nova 3000<br />

Mammo Unit<br />

<strong>DOTmed</strong> Regional Manager, Brett Foley,<br />

visited JPS Health Network located<br />

in Fort Worth, TX.<br />

After meeting Robert Michel of<br />

JPS, Brett soon discovered they had a<br />

2002 Siemens Nova 3000 Mammo unit<br />

that they no longer needed. JPS was<br />

interested in selling the equipment but<br />

was unsure of how to do so.<br />

Brett explained how the <strong>DOTmed</strong><br />

Full-Service Managed Auctions worked.<br />

He also explained how <strong>DOTmed</strong> Full-<br />

Service Managed Auctions reached the<br />

largest qualified audience that would be<br />

interested in the equipment he wanted<br />

to sell. Robert agreed to give it a try.<br />

Brett gathered the photos and<br />

specifications of the unit. He then provided<br />

this information to Auction team<br />

at <strong>DOTmed</strong> headquarters in New York.<br />

The team created an Auction for the<br />

You Can Auction Online!<br />

Learn how easy it is to turn your idle<br />

assets and used equipment into cash.<br />

Call 212-742-1200 Ext. 296<br />

Ask about <strong>DOTmed</strong>’s Full-Service Auctions –<br />

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equipment and began marketing the<br />

Auction to potential buyers.<br />

Within the first Auction cycle, the<br />

Auction received seven bids, but all<br />

were below the reserve price. Instead<br />

of repeating the Auction cycle, Online<br />

Auction Specialist, Mark Colavecchio,<br />

spoke with Robert and it was decided to<br />

relaunch the Auction with a “Purchase<br />

It” price of $3500. Within minutes, a<br />

bidder from Romania exercised the<br />

“Purchase It” option which ended the<br />

Auction.<br />

Mr. Colavecchio worked with the<br />

Successful Bidder on locating <strong>com</strong>panies<br />

who could deinstall, crate, and<br />

ship to Romania. Both the seller and<br />

the buyer are very happy with the ease<br />

of the process and how <strong>DOTmed</strong>.<strong>com</strong><br />

is willing to do what it takes to provide<br />

service excellence.<br />

Auction #8850<br />

Biodex Complete Hot Lab<br />

Don Heine, the owner of a Private Practice,<br />

contacted <strong>DOTmed</strong> looking to sell<br />

his equipment quickly. He had recently<br />

closed his practice and was looking to<br />

sell his equipment before moving.<br />

Previous efforts made by Heine<br />

proved unsuccessful – he had not received<br />

any offers and was told his Hot<br />

Lab equipment was almost worthless.<br />

However, by running his equipment<br />

twice in a <strong>DOTmed</strong> Auction, he was<br />

able to sell the equipment for $8,500 –<br />

hardly worthless.<br />

Due to the great success of the Sale<br />

he has also agreed to sell his Nuclear<br />

Gamma Camera through a <strong>DOTmed</strong><br />

Auction as well. It quickly received an<br />

offer of $6,000; much higher than any<br />

offer he had received by a broker. The<br />

Auction will continue to run until he<br />

moves on with a heavier wallet and a<br />

weight off his shoulders.<br />

•<br />

Online: dotmed.<strong>com</strong>/dm10022<br />

www.dotmed.<strong>com</strong>


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marketplace & classifieds<br />

74<br />

These are some of the more than 100,000 listings on www.<strong>DOTmed</strong>.<strong>com</strong> on any given day.<br />

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MEDICAL SALES & SERVICES<br />

Medical Sales & Services, page 74<br />

Equipment for Sale, page 78<br />

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INSIDE ThE CLASSIfIEDS<br />

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www.dotmed.<strong>com</strong>


Engineering & Network<br />

Systems, Inc.<br />

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We specialize in:<br />

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<strong>DOTmed</strong>business news I s e p t e m b e r 2009 75


76<br />

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<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

MEDICAL SALES & SERVICES<br />

Cardiac - Vascular Ultrasound:<br />

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customers for choosing Proton<br />

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CT<br />

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hardware problems, software problems,<br />

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When You Need to Move Your<br />

Mobile Imaging Units<br />

Call Sage Point Transport.<br />

Cosmetic General:<br />

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T face Lift System Cosmetic General<br />

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home Care Bed:<br />

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Laser - Radio frequency (Rf):<br />

688555 - ALMA accent Laser - Radio<br />

frequency (Rf) $31,000 Accent is a<br />

non-invasive, non-ablative, radiofrequency<br />

technology for cellulite reduction. maria<br />

bermudez, skin clinic, 0115716115148<br />

Liposuction Unit:<br />

Experienced.<br />

Fully-trained.<br />

Insured.<br />

Sage Point is one of the largest and most experienced<br />

medical trailer carriers in the nation.<br />

Our drivers are fully-trained to transport PET/CTs and<br />

all imaging equipment. We provide <strong>com</strong>prehensive<br />

transport,maintenance and storage.<br />

www.sage-point.<strong>com</strong><br />

POWER UP TO EXCELLENCE<br />

Call 888-466-SAGE (7243)<br />

684489 - CYNOSURE SmartLipo 10W<br />

Liposuction Unit FOR SALE - CYNO-<br />

SURE SmartLipo 10 WATT Laser Guided<br />

Liposuction Unit 2007 Model Cynosure<br />

SmartLipo. Helen Mephis, Enigma International<br />

Inc., 215-717-7117<br />

MEDICAL SALES & SERVICES<br />

Advanced, Fully-Optioned<br />

Mobile CTs.<br />

Reasonable Rates for Long<br />

& Short-Term Rental.<br />

MRI Coldhead:<br />

89376 - LEYBOLD RGD5100 Cold head<br />

MRI Coldhead<br />

Remanufactured to original specifications.<br />

Marc Fessler, Independence Cryogenic<br />

Engineering, 609-294-0012<br />

Phacoemulsifier:<br />

664255 - BAUSCh & LOMB MILLENNIUM<br />

MILLENIUM Phacoemulsifier $8,875<br />

PRE-OWNED BAUSCH&LOMB/STORZ<br />

MILLENNIUM MICROSURGICAL VITREO-<br />

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Spirometer:<br />

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� High-End CT & Trailer Rentals<br />

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mobilescanimaging.<strong>com</strong><br />

677972 - COSMED PONY Spirometer $1,990<br />

Brand New! Distributor Price. Oswaldo Guio,<br />

Let Medical, 305 822 8999<br />

Serving the<br />

Industry on a<br />

Silver Platter<br />

A Full Service Logistics & Transportation Company<br />

www.solutionservices.us<br />

732.657.7777<br />

info@solutionservices.us<br />

Equipment | Service<br />

Parts & Mobiles<br />

Radiology | Oncology | Veterinary<br />

� Full System Sales<br />

� Single & Multi-Slice CT<br />

� Customized Service Solutions<br />

� Mobile Solutions<br />

� GE CT Parts<br />

� X-Ray Tubes<br />

Eclipse Medical Imaging<br />

866.EMI.SCAN<br />

www.emimaging.<strong>com</strong><br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 77


78<br />

Quality Systems<br />

Ready to Ship Now.<br />

● 2005 Siemens Sensation 64<br />

● 2003 Siemens Sensation 16<br />

● 1999 GE 1.5T EchoSpeed Mobile<br />

● 2000 Philips AcQsim<br />

● 2007 Siemens 1.5T Symphony<br />

● 2006 Toshiba Opart Ultra<br />

● 2005 GE LightSpeed Ultra 8<br />

● 2003 Philips MX 8000 IDT 16<br />

● 2003 GE LightSpeed 16<br />

● 2000 Toshiba Aquillion 4<br />

Call for a Quote today: 732-262-3115<br />

The Best There Is.<br />

www.nationwideimaging.<strong>com</strong><br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

Accurate,<br />

Clear,<br />

Diligent,<br />

Insightful.<br />

Turnkeough Corporation provides turnkey<br />

consulting solutions including:<br />

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EQUIPMENT fOR SALE<br />

To all sectors of the healthcare industry.<br />

TurnKeough Corporation<br />

708.345.0542<br />

paul.keough@turnkeough.<strong>com</strong><br />

www.turnkeough.<strong>com</strong><br />

Mobile<br />

Siemens<br />

Symphony<br />

1.5T MRI<br />

must be inworking<br />

condition<br />

Email: info@owenkane.<strong>com</strong><br />

or Call 212-558-6600<br />

Owen Kane Holdings, Inc.<br />

29 Broadway<br />

New York, NY 10006<br />

owenkane.<strong>com</strong><br />

Classifieds Rate Card<br />

4 lines: $100<br />

8 lines: $175<br />

16 lines: $325<br />

www.dotmed.<strong>com</strong>


MANAGEMENT/EXECUTIVE<br />

653161 – Executive Administration,<br />

Arizona<br />

Chief Financial Officer for small critical<br />

access hospital. Must have 3-5 years<br />

hospital CFO mngt exper. Phil Armfield,<br />

Staffpointe, 888-333-4585<br />

PhYSICIAN<br />

658913 – Internal Medicine, Michigan<br />

Health system recruiting for IM physician<br />

for inpatient and outpatient work - all situations<br />

considered.<br />

Phillip O'Jibway, ASA Partners,<br />

248-357-1426 x11<br />

687961 – Surgical Position, California<br />

Outstanding locums and locums to perm<br />

opportunity - earn guaranteed extra in<strong>com</strong>e<br />

each month. Matt Young, Onxy M.D.<br />

Locum Tenens Placment, 303-282-1520<br />

666859 – hospitalist Position, Illinois,<br />

$110-120/hr<br />

Hospitalist coverage needed around St<br />

Louis,on the Illinois side. BC/BE in Internal<br />

Medicine<br />

Shumit Ahmed, Alliance Recruiting Resources,<br />

800-759-8203 x1152<br />

NURSING<br />

671399 – Neonatal Position, Virginia,<br />

Competitive<br />

NNP - Grow with a nationally recognized<br />

university based facility in state of the art<br />

40 bed, LIII NICU<br />

Tim Scally, ENSEARCH Management<br />

Consultants, 888-667-5627<br />

AdVERTISER INDEX<br />

EMPLOYMENT OPPORTUNITIES<br />

TEChNICIAN/TEChNOLOGIST<br />

596174 – Mammo Administration, Seattle,<br />

WA (suburbs)<br />

ARRT, Hospital, High Volume Breast Center<br />

Full Time Position. Great Pay ~ Great Benefits<br />

~ Flex Time! Lisa Okes, XRAYZ 4U,<br />

866-232-8822<br />

676594 – Radiology Technologist,<br />

Montana<br />

CT/X-Ray/Mamo Technologist to work in<br />

Critical Access Hospital.<br />

MagnaServ is a nationwide ISO<br />

specializing in MRI and CT modalities.<br />

MagnaServ is currently seeking Field Service<br />

Professionals with 5 or more years of experience<br />

for employment opportunities in various markets.<br />

MagnaServ offers a <strong>com</strong>petitive salary and<br />

benefits package that includes: car allowance,<br />

medical, dental, vision, life, and 401K.<br />

Please email or fax your resume in confidence,<br />

or fill out our application online.<br />

2862 S.E. Monroe Street, Stuart, FL 34997<br />

Parts: 772-219-2229 ● Fax: 772-283-2450<br />

Office: 772-283-4288<br />

employment@magnaserv.<strong>com</strong><br />

www.magnaserv.<strong>com</strong><br />

THE TECHNICAL RESUMEBANK<br />

NATIONWIDE OPPORTUNITIES<br />

BIOMEDICAL & RADIOLOGY<br />

ADVERTISER PAGE ADVERTISER PAGE<br />

A.C.M.I. www.acmiparts.<strong>com</strong> 26<br />

AFC Industries, Inc. www.afcindustries.<strong>com</strong> 15<br />

Amber Diagnostics www.amberusa.<strong>com</strong> 8<br />

Anda Medical www.andamedical.<strong>com</strong> 9<br />

Atlantis Worldwide, LLC www.atlantisworldwide.<strong>com</strong> 11<br />

Atlas Medical Technologies www.atlasmedtec.<strong>com</strong> 22<br />

Bay Shore Medical, LLC www.bayshore-medical.<strong>com</strong> 27<br />

Beacon Surgical www.beaconsurgical.<strong>com</strong> 51<br />

Complete Medical Services www.<strong>com</strong>pletemedicalservices.<strong>com</strong> 6<br />

Creative Foam Medical Systems www.creativefoammedicalsystems.<strong>com</strong> 28<br />

Dimplex Thermal Solutions www.dimplexthermal.<strong>com</strong> 43<br />

Dunlee, Inc. www.dunlee.<strong>com</strong> Inside Front Cover<br />

ETS-Lindgren www.ets-lindgren.<strong>com</strong> 30<br />

Health Connect Partners, Inc. www.hlthcp.<strong>com</strong> 34<br />

IDN Summit and Expo www.idnsummit.<strong>com</strong> 36<br />

Imprex International, Inc. www.imprex.net 24<br />

Integrity Medical Systems, Inc. www.integritymed.<strong>com</strong> 14<br />

Association of Medical<br />

Service Providers<br />

Our mission is to provide superior products and<br />

services to our customers through a network<br />

of local Independent Service Organizations.<br />

We provide AMSP members the support of one<br />

of the largest and most technically <strong>com</strong>petent<br />

national service organizations in the country.<br />

FSE Employment Opportunities<br />

Looking to employ MRI, CT and X-ray field<br />

service engineers. Benefits include:<br />

���������������<br />

��������������������������<br />

������������������<br />

���������������<br />

���������������<br />

������������������������������������<br />

region of the country<br />

Please upload your resume on the<br />

AMSP web site<br />

www.amsp.net<br />

MagnaServ, Inc. www.magnaserv.<strong>com</strong> 5<br />

Marston Technical Service Inc www.marstontechnical.<strong>com</strong> 13<br />

Med-E-Quip Locators, Inc. www.meql.<strong>com</strong> 52<br />

Medical Imaging Resources www.medimagingsales.<strong>com</strong> 29<br />

MEDRAD Multi Vendor Service www.medrad.<strong>com</strong>/mvs 7<br />

Metropolis International www.metropolismedical.<strong>com</strong> 12<br />

Nationwide Imaging Services, Inc. www.nationwideimaging.<strong>com</strong> 3<br />

Owen Kane Holdings, Inc. www.owenkane.<strong>com</strong> 73<br />

Oxford Instruments www.oxford-instruments.<strong>com</strong>/proserve 23,44<br />

Powersource Transportation, Inc. www.powersourcetrans.<strong>com</strong> 57<br />

ReMedPar, Inc. www.remedpar.<strong>com</strong> Inside Back Cover<br />

Sage Point Transport, LLC www.sage-point.<strong>com</strong> 56<br />

Texas Medical Mobile Services www.mri-mobile.<strong>com</strong> 55<br />

Unfors Instruments, Inc. www.unfors.<strong>com</strong> 4<br />

Varian Medical Systems, Inc. www.varian.<strong>com</strong>/interay Back Cover<br />

Viable Med Services, Inc. www.viablemed.net 25<br />

To view these <strong>com</strong>panies equipment inventory visit <strong>DOTmed</strong>.<strong>com</strong>/Services and type in the <strong>com</strong>pany name.<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009 79


IMAGING<br />

PICKER CT Mobile Premier XT This is a 1994<br />

Picker Premier XT Mobile CT Scanner: 38ft<br />

self-propelled Calumet Coach with 1994 IQ<br />

Premier Xtra Scanner. Comes with spare tube<br />

and parts scanner, generator (250 hrs) and all<br />

working environmentals. Ideal for overseas or<br />

Veterinary Scanner. The Calumet coach is a<br />

1981 Hendrickson, 33,000lbs. It is in drivable<br />

shape and is registered with the MN DOT.<br />

I believe there are two rear tires that need<br />

replacement, but otherwise it’s in good shape.<br />

The mileage when purchased was 247,639,<br />

and 1,000 or 1,200 has since been added. I<br />

believe the engine is CAT 3208 diesel, and it<br />

started right up after not being started for a few<br />

months. It has functioning hydraulic levelers.<br />

The gate lift is also fully functional. The generator<br />

is fully functional is for HVAC only. It is a<br />

fully functional CT scanner and drivable truck.<br />

We use the scanner a few times per month,<br />

although we rarely need to move the coach.<br />

Auction 5337 – sold for a veterinarian in Minnesota,<br />

$15,000.<br />

PHILIPS Angio Lab INTEGRIS BN5000 This<br />

is a PHILIPS INTEGRIS BN5000/MRC-GS<br />

BI-PLANE SPECIAL PROCEDURE SUITE.<br />

This System is Diamond Select, which means<br />

it was refurbished by Philips and has all new<br />

glass and image intensifiers as of 2006. It was<br />

originally a 2001 unit, but has gone through<br />

the Philips production line and is essentially<br />

a 2006. The tubes alone are approximately<br />

$180,000/each, but you can purchase this unit<br />

for a fraction of that cost. This system was<br />

upgraded with 3D software and new Cameras.<br />

Both X-ray tubes were replaced when the system<br />

was refurbished, with less than two studies<br />

per week since the System was installed. The<br />

System was installed in April of 2006 and has<br />

rarely been used. Specifications: -15” Frontal,<br />

12” Lateral, 4 and 5 mode Image Intensfiers<br />

-4, 21” FIMI monitors, 1 21” color Exam Room<br />

monitor -XTV-16 CCD camera system -S/W<br />

options: -Vascular Quant -Coronary Quant<br />

-Ventricular Quant -Bolus chase -High speed<br />

Di<strong>com</strong> I/F,RIS,Wl -3D RA package Allura rel<br />

4.2 -Rotational Angio -CO2 View Trace -Swivel<br />

table base -Lead shield -Power Part Generator,<br />

SCP80 converter generator The original cost for<br />

this system was $800,000. Auction 5542 - sold<br />

for a hospital in Georgia, $37,500.<br />

GE Shared Service LOT of Six: Five GE Logiq<br />

700 MR and One Acuson 128 This is a LOT of<br />

five GE Logiq 700 Shared Service Ultrasound<br />

machines and one Acuson 128 Ultrasound.<br />

These systems have been inspected. All seem<br />

to be in working condition. The engineer was<br />

not able to inspect the L312 and I5-198 Probes<br />

for the Aucson properly because it was missing<br />

software. One of the Logiq’s probe ports is<br />

not in working condition. Basically, you cannot<br />

80<br />

blue book price guide<br />

Recent equipment and parts auctions on <strong>DOTmed</strong> with actual for-sale prices.<br />

<strong>DOTmed</strong>business news I s e p t e m b e r 2009<br />

plug a probe into this port, the other three<br />

are working properly. #1 (pictured) Logiq 700<br />

MR: Model 46-312100G1, SN 2606US2, DOM<br />

Apr 1994, Software with this unit #2 Logiq 700<br />

MR: Model 2148800, SN 5664US8, DOM Jan<br />

1998 No software #3 LOGIQ 700 MR: MODEL<br />

2132700, SN 3452US8, DOM Feb 1997 No<br />

software #4 Logiq 700: Model 2132700-6, SN<br />

4706US8, DOM Jan 1998 No software #5 Logiq<br />

700: Model 2132700-6, SN 3054US7, DOM Apr<br />

1998 No software #6 Acuson 128: Model 128<br />

RF, SN 03853, Software with system Probes<br />

included: S328 L312 I5-198. Auction 5936 –<br />

sold for a dealer in New York, $6,800.<br />

LORAD Mammo Mobile MIV This is a 1994 Lorad<br />

MIV Mobile Mammo Unit. Tires: Good Tread<br />

Generator Hrs: 41904 Length: 35 Ft Generator<br />

Condition: ? (We could not figure out how to<br />

turn it on.) Mammo Unit: Unit turns on. Unit did<br />

have a problem with keyboard interface but was<br />

recently fixed. Dark Room: Yes (no film processor)<br />

Lead lined: The door to the patient waiting<br />

area appears to be lead lined. Mileage: 85,764.<br />

The engine turned on and idled. Varian Insert #<br />

M-113r Insert Serial 3 81496-3S DOM July 03<br />

Lorad 4-000-0029 Serial Number 19508034135<br />

DOM Aug 03 Lorad 4-000-0014 Serial #<br />

19408034334 DOM Aug 03 MIV Model number<br />

4-000-0004 Serial # 18007034134 DOM Aug.<br />

03 Please note the cosmetic condition of the<br />

vehicle. An inspection is re<strong>com</strong>mended before<br />

purchasing as some repairs will be needed on<br />

the vehicle. Auction 7983 – sold for a hospital in<br />

Texas, $9,500.<br />

LABORATORY<br />

PHILIPS Angio Lab Neuro Bi-Plane This is a<br />

2000 Philips Neuro Bi-Plane Integris BV5000:<br />

This is a neurovascular room. The Generator<br />

for this unit is an OPTIMUS CP Comes with<br />

an Angio Diagnost 5 table. There are seven<br />

cabinets with this unit. The last Preventative<br />

Maintenance was performed on 3/09/09. Has a<br />

MRC ceiling mount tube DOM 1/09 and a MRC<br />

Floor Mount Tube DOM 10/2000. This unit has<br />

11” Image Intensifiers. Auction 8176 – sold for a<br />

manufacturer in Canada, $10,200.<br />

ABAXIS Chemistry Analyzer Piccolo xPress<br />

This is a 2007 ABAXIS Piccolo xPress Chemistry<br />

Analyzer. This unit was bought NEW in<br />

May 2007 and has been barely used. This<br />

item is in great working condition. This unit<br />

is being sold because it is no longer used at<br />

the facility. Abaxis provides on-going service<br />

and support. Compact and portable, the Piccolo<br />

XpressT is easy to incorporate into your<br />

clinical setting, yet provides the precision and<br />

accuracy <strong>com</strong>parable to larger, more expensive<br />

laboratory analyzers. Small footprint measures<br />

32.4 cm (12.75 in.) x 15.2 cm (6 in.) x 20.3 cm<br />

(8 in.) Portable and lightweight with carrying<br />

handle only weighs 11.2 pounds The advanced<br />

technology uses centrifugal and capillary forces<br />

to mix diluents, reagents and sample in a selfcontained,<br />

disposable disc lessening opportunities<br />

for procedural errors On-board intelligent<br />

Quality Control system performs continuous QC<br />

checks during the <strong>com</strong>plete analytical process<br />

to ensure accurate results Bar coded selfcontained<br />

reagent discs are self-calibrating and<br />

monitors panel information Multi- analyte panel<br />

results include alpha-numeric patient information,<br />

analyte concentrations, reference ranges,<br />

sample integrity indices and QC performance<br />

Operator security capabilities limit non-user entry<br />

Peer reviewed studies support performance<br />

Bidirectional <strong>com</strong>munication USB ports transmit<br />

data to external peripherals. Stores up to 5000<br />

patient and control results on-board. Easy operation.<br />

The Piccolo Xpress procedure is quick<br />

and easy to perform. No special operating skills<br />

are needed to run the Piccolo Xpress Easy to<br />

use color touch screen guides the operator<br />

through the process. Flexible alpha - numeric<br />

data entry options and analyzer settings Selfcontained,<br />

disposable reagent discs are easy to<br />

handle. Every reagent disc automatically selfcalibrates.<br />

Integrated intelligent Quality Control<br />

(iQC) checks performance and accuracy.<br />

Requires very little maintenance. Operates from<br />

line or 15-volt battery power Direct <strong>com</strong>patibility<br />

supported with USB peripherals including bar<br />

code readers, keyboards, personal <strong>com</strong>puters<br />

and printers. CD Software makes testing upgrades<br />

easy. Auction 8801 – sold for a doctor’s<br />

office in California, $6,300.<br />

MONITORS<br />

GE EKG MAC 1200 Plus Resting EKG This is<br />

a LOT of 6 GE MAC 1200 Plus Resting ECG/<br />

EKG System #MAC1200-AAX-CXX-XXX and<br />

includes a starter kit, Interpretive Electrocardiograph<br />

and 12SL ECG analysis program and<br />

waveform display. The MAC® 1200 Resting<br />

ECG System offers a <strong>com</strong>prehensive solution,<br />

<strong>com</strong>plete with the practical features clinicians at<br />

smaller hospitals, clinics and physician offices<br />

appreciate. All units include a starter kit (Silver<br />

Mactrode Plus electrodes, alligator clip adapters,<br />

banana connectors, paper, patient cable, patient<br />

leadwires, NiCd battery and power cord). Auction<br />

8212 - sold for a dealer in New York, $8,400.<br />

<strong>DOTmed</strong> Auctions<br />

Want to auction equipment<br />

on dotmed.<strong>com</strong>?<br />

Contact an auction specialist.<br />

212.742.1200, ext. 296<br />

or sales@dotmed.<strong>com</strong>.<br />

www.dotmed.<strong>com</strong>


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New from<br />

Varian Interay:<br />

MCS-6074<br />

GE LightSpeed Plus<br />

� Varian’s MCS-6074 replaces D3186T,<br />

Backwards <strong>com</strong>patible with<br />

D3182T, D3172T, D3152T<br />

� 6.3 mHU 200 mm target<br />

� Supports 0.5 second full scans<br />

� Calibrates like the original<br />

Replacement tubes<br />

for your GE CT!<br />

For more information go online for a datasheet, or contact your preferred dealer.<br />

USA Contact Information<br />

Varian Interay<br />

1-800-INTERAY<br />

TEL 843.767.3005<br />

FAX 843.760.0079<br />

E-mail interay.sales@varian.<strong>com</strong><br />

www.varian.<strong>com</strong>/interay<br />

“All trademarked terms are property of the respective manufacturer.”<br />

GE-CT<br />

GE CT/e - ProSpeed Ai<br />

� GS2276 replaces<br />

D3162T, D3169T<br />

New 80,000 scan warranty<br />

GE ProSpeed/Solarix NP<br />

� GS3576P replaces<br />

D3112T, D3119T<br />

New 90,000 scan warranty<br />

� GS3576S replaces<br />

D3142T, D3149T<br />

New 120,000 scan warranty<br />

� Loaded in original housings<br />

GE Sytec SRi<br />

� GS2176 replaces<br />

D3122T, D3129T<br />

New 80,000 scan warranty<br />

Europe Contact Information<br />

Varian X-ray Products Germany<br />

TEL 49-2154-924-980<br />

FAX 49-2154-924-994<br />

sales-xray@varian.<strong>com</strong>

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