Ad Grants

At a glance

Location: South Africa www.traveltoimpact.co.za

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Mission

Travel to Impact operates under AIESEC, the world's largest youth-led organisation, and strives to develop responsible and entrepreneurial leaders. Travel to Impact connects students at South African Universities with non-profit organisations to participate in a 6-8 week internship and sends students abroad to foster youth leadership and cultural understanding. Each year 200 students travel to Brazil, Mauritius, India and Turkey and continue to make a difference in their host community.

Marketing Goals

Before joining the Ad Grants programme, Travel to Impact relied on traditional marketing channels that required them to have a physical presence on campus. Students put up posters and shared shifts at the Travel to Impact campus information stand to raise awareness and encourage their fellow students to engage in non-profit work around the world. While they were successful in their efforts, the organisation was limited to specific universities.

Travel to Impact saw an opportunity in the online space and developed an online strategy centred around the Google Ad Grants programme. Through Ad Grants, they could promote their website, drive online registrations in new universities and measure the impact of their ads.

Impact of Google Ad Grants

Google Ad Grants enabled Travel to Impact to broaden their marketing reach in 10 additional universities in South Africa. Their new online marketing strategy led to 35,000 clicks to their website in 8 months, a 4.6% conversion rate and 1,200 new student registrations. They have established a strong online presence and are working to help other organisations in AIESEC get online and sign up for Google Ad Grants.