One of Italy's greatest splendors is gracing its beauty once again, after it was kept hidden under scaffolding for several months.
Rome's iconic Trevi Fountain revealed its emerald waters to the public on Tuesday, after spending 17 months under reconstruction, which cost around 2.2 million euros ($2.4 million).
The project was sponsored by Rome-based fashion house, Fendi, who announced their involvement in the restoration in January 2013. The restoration is part of its "Fendi for Fountains" project, which hopes to preserve parts of Rome's culture.
A famous tradition of the Fountain is for people to toss a coin over their shoulder into the Trevi's waters, which—legend has it—ensures a return to the city for visitors.
During the renovation, water was drained from the fountain's basin; however to keep the tradition going, a small basin was set up at the rim of the fountain, so coins could still be thrown. In the past, around 2,000 to 3,000 euros a day were thrown into the Trevi Fountain, according to media reports.
Fendi wanted to get involved in restoring the iconic fountain, saying on its website that it was a way for the company to give something back to city. It added that the Italian capital has been a big "part of Fendi's creative heritage."
The fashion house has also described its relationship with Rome and the fountains as a "love story."
Elsewhere in the Italian city, luxury brands are dipping their toes into several restoration projects, to preserve Rome's iconic landmarks for several centuries to come.
High-end jeweler Bulgari is revamping the Spanish Steps, which is a famous slope between the Piazza di Spagna and the Piazza Trinità dei Monti. Luxury shoe designer Tod's is completing a restoration of the iconic Colosseum.
The Trevi fountain marked its original completion in 1762 and was commissioned by Pope Clement XII. The designer behind the project was Italian architect, Nicola Salvi.
It has been a popular image in many films over the years, including Federico Fellini's "La Dolce Vita" and the 1953 film "Roman Holiday," which stars Audrey Hepburn and Gregory Peck.
—By CNBC's Alexandra Gibbs, follow her on Twitter @AlexGibbsy.