Who is Paulo Londra?
TRAP artist Paulo Londra is making music for the first time in three years after settling a legal dispute with Big Ligas in November 2021.
He started his musical career when he was 14 years old and started performing rap in community squares and in organized competitions.
Who is Paulo Londra?
Paulo Londra was born in Cordoba, Argentina in 1998 and gained an affinity for pop music when his sister brought him a copy of 8 Mile, the early 2000s film featuring Eminem.
Watching the movie provided Londra with a form of inspiration as he followed Eminem's struggles and aspired to perform in rap battles as well.
When he was 14 years old, Londra started performing in public rap battles and organized competitions.
Londra eventually gravitated toward Trap music, and in January 2017, he uploaded his first song, Relax, to YouTube.
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The song received 10million views in the first month, with its pull being that Londra steered away from drugs, sex, and violence in his music.
When he released Me Tiene Mal in August that year, he had received more than 100million views and by 2018 he had released more tracks and reached approximately 440million views.
As he gained success, other artists reached out to collaborate including Becky G, Bad Bunny, and Piso 21.
He performed at the Argentinian version of Lollapalooza and later became the third Argentinian to make Billboard's Social 50 chart.
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Why did Paulo Londra stop making music?
Londra settled a 2-year legal battle with Cristian Salazar and producer Daniel Oviedo over the record label, Big Ligas, which they co-founded.
The label sued Londra, claiming he breached his contract, and Londra countersued saying they had "defrauded” him by having him sign a three-year joint venture agreement deal.
During the course of the legal battle, in January 2019, Big Ligas entered a $3million licensing deal with Warner Music Latina.
Is he making music again?
Londra is making music for the first time in three years and has signed a contract with Warner Music Latin America.
He released his first album with the record label and expressed his excitement at making music once more.
“I’m happy for this new phase,” Londra, said in a press statement, according to Billboard. “I waited and went through a lot to be able to do what I love.
"I’ve gone through the bad times, now it’s time for the good times, that’s why I’ve started to enjoy it.”
The president of Warner Music Latin America, Alejandro Duque said in a statement that he is excited Londra has chosen their label to represent him.
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“Paulo has been at the forefront since the beginning of his career and has captivated global audiences with his music," Duque said.
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"We are convinced that Paulo’s best is yet to come and we are proud to be part of this moment and together, take Paulo Londra’s music to the global scene.”
He added, "We are convinced that Paulo's best is yet to come."
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